Sr. Product Designer

📍 Job Overview

Job Title: Sr. Product Designer

Company: Insense

Location: Estonia (CET ±2 hours required)

Job Type: Full-time

Category: Product Design / GTM Operations Support

Date Posted: 2026-09-23

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• This is a hands-on individual contributor role focused on end-to-end product design for a B2B SaaS platform serving the creator economy.

• The role requires deep expertise in designing complex, workflow-heavy products within an established design system.

• Collaboration is key, with a strong emphasis on asynchronous communication within a distributed, remote-first team.

• The position involves owning specific areas of the product roadmap and contributing to the evolution of both client and creator experiences.

📝 Enhancement Note: While titled "Product Designer," this role has significant implications for Go-To-Market (GTM) operations by shaping the user experience of a platform that facilitates brand-creator partnerships, impacting campaign execution and brand growth. The emphasis on workflow-heavy products and B2B SaaS also aligns with operational efficiency and user adoption, critical for GTM success.

📈 Primary Responsibilities

• Own the complete product design lifecycle, from initial discovery and user research to high-fidelity interactive prototypes and detailed production-ready specifications.

• Design and iterate on complex end-to-end user flows and interactive prototypes using Figma, ensuring intuitive and efficient user journeys.

• Take ownership of defined areas within the product roadmap, focusing on enhancing both the Client Experience and Creator Experience pods.

• Actively contribute to and evolve the existing design system, ensuring consistency, scalability, and adherence to brand guidelines.

• Collaborate effectively with Product Managers, Engineers, and fellow Product Designers in an asynchronous, remote environment, fostering clear communication and alignment.

• Participate actively in design reviews, providing and receiving constructive feedback to elevate the overall design quality.

• Conduct lightweight usability testing to gather user insights and validate design decisions, ensuring user-centricity.

• Prepare and hand off design specifications to engineering teams, ensuring smooth implementation and accurate translation of design intent.

📝 Enhancement Note: The responsibility to "Own product design from discovery through high-fidelity designs and production-ready specifications" and "Own a defined area of the roadmap across our Client Experience and Creator Experience pods" indicates a significant level of autonomy and strategic input, typical of senior operational support roles that directly influence product direction and GTM effectiveness.

🎓 Skills & Qualifications

Education: No specific degree is mandated, but a strong portfolio demonstrating equivalent practical experience is essential.

Experience: 5+ years of dedicated Product Design experience, with a proven track record in designing complex B2B SaaS products.

Required Skills:

• 5+ years of experience in Product Design.

• Proven experience designing complex B2B SaaS products.

• Portfolio showcasing workflow-heavy products, not just marketing websites.

• Proficiency in Figma for wireframing, prototyping, and high-fidelity design.

• Strong visual design and interaction design skills.

• Experience working within and contributing to established design systems.

• Ability to own projects independently within a remote/distributed team.

• Excellent written communication and documentation skills for clear handoffs and collaboration.

• Experience conducting usability testing and synthesizing findings.

• Experience in design handoff to engineering teams. Preferred Skills:

• Experience with two-sided marketplaces or multi-sided platforms.

• Background in the creator economy, influencer marketing, or paid social advertising.

• Familiarity with Meta Ads or TikTok Ads products.

• Exposure to AI-powered or AI-assisted product experiences.

📝 Enhancement Note: The emphasis on "workflow-heavy products" and "complex B2B SaaS products" strongly suggests that candidates with experience in optimizing operational processes through design will be highly valued. This aligns with the need for efficient user journeys in a platform facilitating brand-creator transactions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase case studies demonstrating the end-to-end design process for complex B2B SaaS applications, with a focus on workflow optimization and efficiency gains.

• Highlight projects where you owned significant features or product areas, illustrating your ability to drive design strategy and execution.

• Include examples of how you've worked within, contributed to, or evolved existing design systems, demonstrating your understanding of design scalability and consistency.

• Present interactive prototypes that clearly articulate user flows and interaction patterns, ideally showcasing complex workflows.

• Demonstrate experience with design handoffs, potentially including documentation or examples of collaboration with engineering. Process Documentation:

• Provide clear documentation of your design process within case studies, detailing discovery, ideation, prototyping, testing, and iteration phases.

• Illustrate how you document design decisions, user flows, and specifications for engineering handoffs.

• Showcase examples of how you have documented usability testing findings and incorporated them into design iterations.

📝 Enhancement Note: The requirement for a portfolio showcasing "workflow-heavy products" is critical. Candidates should prepare case studies that explicitly detail how their designs improved user efficiency, streamlined complex processes, or enabled smoother operational workflows within a B2B context. This is a direct indicator of how the candidate will support GTM operations through product design.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in the EMEA region (CET ±2 hours) with 5-10 years of experience, a competitive salary range is estimated to be between €60,000 - €90,000 annually, commensurate with experience and specific qualifications.

Benefits:

• Flexible schedule allowing for work-life balance.

• Fully remote work environment, fostering autonomy and global collaboration.

• Opportunity to work with a growing platform in the creator economy.

• Contribution to product strategy and roadmap development.

• Collaborative team environment with experienced professionals in Product, Engineering, and Design.

Working Hours: Full-time role with a flexible schedule. Mandatory availability between 9 am and 12 pm EST (Eastern Standard Time) to facilitate synchronous collaboration across different time zones. This implies approximately 40 hours per week, with the core overlap requirement.

📝 Enhancement Note: The salary estimate is based on general market data for Senior Product Designers in Western and Central Europe. Specific compensation will depend on the candidate's precise location within the CET ±2 hours zone, their demonstrated experience, and their ability to articulate their impact on product and operational efficiency. The mandatory EST overlap is a key factor in defining the effective working hours for this distributed role.

🎯 Team & Company Context

🏢 Company Culture

Industry: The creator economy, influencer marketing, and SaaS platform development. Insense operates at the intersection of marketing technology and creator enablement, providing tools for brands to leverage influencer content.

Company Size: 60+ employees, indicating a mid-sized, agile company environment where individual contributions have a significant impact.

Founded: 2016, suggesting a company with established processes but still in a growth phase, offering opportunities for shaping operational frameworks.

Team Structure:

• The design team consists of the Senior Product Designer and two other Product Designers, working in an async environment.

• Close collaboration with Product Managers and Engineers is expected, forming cross-functional "pods."

• The company is remote-first, with employees distributed across 14+ countries. Methodology:

• Data-driven decision-making is implied through the use of analytics and user testing.

• Agile development methodologies are likely in place, given the focus on roadmap execution and moving quickly.

• Emphasis on clear documentation and asynchronous communication to support a distributed workforce.

Company Website: https://insense.pro

📝 Enhancement Note: The remote-first, distributed nature of Insense necessitates strong self-management, proactive communication, and a high degree of trust. For a product designer, this means being adept at articulating design rationale and process clearly in written form and being comfortable with less direct, in-person oversight.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role. It offers the opportunity to lead design initiatives for specific product areas, influence the product roadmap, and contribute to the evolution of the design system. It is a position for an experienced designer who can operate autonomously and mentor others implicitly through their work and collaboration.

Reporting Structure: The Senior Product Designer will collaborate closely with Product Managers and Engineering teams. While a direct reporting manager is not specified, the role implies a reporting line within a product or design function, likely to a Head of Product or Design Lead.

Operations Impact: By designing intuitive and efficient user experiences for both brands and creators, this role directly impacts the operational effectiveness of the Insense platform. Improved workflows and user journeys can lead to higher platform adoption, increased campaign success rates for brands, and better creator engagement, all contributing to Insense's GTM success and revenue growth.

Growth Opportunities:

• Deepen expertise in B2B SaaS product design and the creator economy.

• Take on leadership of significant product features or entire product pods.

• Contribute to strategic product decisions and roadmap planning.

• Potentially mentor junior designers as the team grows.

• Develop skills in working with AI-assisted product experiences, a growing area.

📝 Enhancement Note: For a Senior Product Designer, "growth" often means increased scope, strategic influence, and specialized expertise rather than a traditional management track. This role offers significant opportunities to shape product direction and contribute to the operational efficiency of a rapidly evolving industry.

🌐 Work Environment

Office Type: Fully remote. Insense is a remote-first company, meaning there is no central physical office for this role. All collaboration and work are conducted digitally.

Office Location(s): While the company has employees in 14+ countries, the role specifically requires candidates to be within CET ±2 hours. This ensures a reasonable overlap for synchronous collaboration with core team members.

Workspace Context:

• A highly collaborative, albeit asynchronous, digital workspace.

• Reliance on digital tools for communication, design, project management, and documentation.

• An environment that values autonomy, initiative, and proactive communication.

• Potential for exposure to diverse international perspectives within the team.

Work Schedule: Flexible working hours are provided, with the crucial requirement of being available daily between 9 am and 12 pm EST. This ensures core overlap for essential team interactions, allowing for flexibility in other working hours to accommodate personal schedules and time zone differences.

📝 Enhancement Note: The "CET ±2 hours" requirement is critical. This zone covers much of Central and Western Europe, including countries like Germany, France, the UK, Spain, Italy, and the Nordics. Candidates must confirm their location falls within this specific time zone band to be considered.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio against stated requirements. Emphasis on B2B SaaS, workflow design, and Figma proficiency.

• Portfolio Presentation & Discussion: A hands-on session where candidates present 1-2 key case studies, focusing on their process, decision-making, and impact. Expect detailed questions about their approach to complex workflows and design system utilization.

• Cross-functional Interview: Discussion with Product Managers and Engineers to assess collaboration style, communication clarity (especially asynchronous), and technical understanding.

• Culture Fit Interview: Conversation to assess alignment with Insense's remote-first culture, emphasis on ownership, and ability to work independently.

Portfolio Review Tips:

• Focus on Workflow: Clearly articulate how your designs streamlined complex processes, improved efficiency, or solved operational challenges for users. Use metrics where possible to demonstrate impact.

• Design System Contribution: Highlight any experience you have working with or contributing to design systems. Explain how you maintained consistency and scalability.

• Figma Proficiency: Be ready to demonstrate your Figma skills, including complex prototyping and interaction design.

• Problem-Solution Narrative: Structure your case studies with a clear problem, your design process, the solutions you implemented, and the measurable outcomes.

• Remote Collaboration Evidence: If possible, include examples or discuss how you managed communication and collaboration in distributed teams.

Challenge Preparation:

• Be prepared for a potential design exercise or a deeper dive into a specific problem during the interview process, possibly involving a hypothetical feature related to creator marketing or platform operations.

• Practice articulating your design rationale concisely and persuasively.

• Prepare questions for the interviewers that demonstrate your understanding of the B2B SaaS space, the creator economy, and Insense's business objectives.

📝 Enhancement Note: The emphasis on a portfolio showcasing "workflow-heavy products" means candidates should prioritize case studies that detail process optimization, efficiency improvements, and the design of complex user journeys within a business context. This is a direct indicator of how the candidate will support GTM operations through their design work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, wireframing, prototyping, and design system management. Proficiency is mandatory.

• Design Systems: Experience working within and contributing to established design systems is required.

• Prototyping Tools: Figma's built-in prototyping capabilities are key, but familiarity with other tools may be beneficial.

Analytics & Reporting:

• While not explicitly listed as a primary tool for the designer, understanding how to use or interpret data from analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) to inform design decisions will be advantageous.

• Familiarity with A/B testing principles and how design impacts key metrics. CRM & Automation:

• Exposure to CRM systems (like Salesforce, HubSpot) or marketing automation platforms (like Marketo, Pardot) is beneficial, especially given the B2B SaaS focus and potential for integration with marketing and sales operations.

• Understanding of how product design can support or integrate with sales and marketing automation workflows.

📝 Enhancement Note: The explicit mention of Figma and design systems points to a structured design environment. For a Senior Product Designer, demonstrating proficiency in leveraging these tools to create efficient and scalable user experiences is paramount. Understanding the broader MarTech/SalesTech stack can also showcase how product design contributes to overall GTM operational efficiency.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for features and projects from start to finish.

• Agility & Speed: Moving quickly and iterating to deliver value.

• Impact: Focusing on designs that drive tangible business results for clients and the company.

• Collaboration: Working effectively with cross-functional teams, especially in an asynchronous setting.

• User-Centricity: Designing with a deep understanding of both client and creator needs.

Collaboration Style:

• Async-First: Communication and collaboration are primarily done asynchronously through tools like Slack, email, and project management platforms.

• Documentation-Heavy: Clear, concise written communication and documentation are essential for alignment.

• Feedback-Oriented: Encouraging and providing thoughtful feedback within design reviews and team interactions.

• Cross-functional Partnership: Working closely with Product Managers and Engineers to ensure shared understanding and alignment on goals and execution.

📝 Enhancement Note: The "remote-first" and "async" nature of the company culture means that a candidate's ability to communicate effectively in writing and proactively manage their workflow is as important as their design skills. This directly impacts the operational efficiency of team collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Complexity: Designing for complex B2B SaaS workflows and potentially multi-sided platforms requires deep problem-solving skills.

• Asynchronous Collaboration: Effectively collaborating and driving consensus in a distributed, asynchronous environment can be challenging.

• Balancing Stakeholder Needs: Simultaneously catering to the needs of brands (clients) and creators within a platform.

• Evolving Design System: Contributing to and maintaining a design system while it evolves with new features and user needs.

Learning & Development Opportunities:

• Specialization: Deepen expertise in the creator economy, influencer marketing, and related technologies (e.g., AI-powered tools).

• Product Strategy: Gain exposure to and influence product roadmap decisions, enhancing strategic thinking.

• Cross-functional Acumen: Develop stronger collaboration and communication skills with product and engineering teams.

• Remote Work Best Practices: Hone skills in self-management, asynchronous communication, and distributed team collaboration.

📝 Enhancement Note: The challenges and growth opportunities highlight the dynamic nature of this role. The ability to adapt to new technologies (like AI) and master operational aspects of remote collaboration will be key to success and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a complex workflow for a B2B SaaS product. How do you ensure efficiency and user adoption?"

• "How do you approach working within and evolving an established design system? Can you provide an example?"

• "Walk us through a time you had to collaborate closely with Product Managers and Engineers in an asynchronous environment. What challenges did you face, and how did you overcome them?"

• "How do you prioritize features when working on a defined area of a product roadmap, balancing user needs with business objectives?" Company & Culture Questions:

• "What interests you about the creator economy and Insense's role within it?"

• "How do you approach documentation and communication in a remote-first company?"

• "Describe your experience with usability testing. How do you integrate findings into your design process?"

• "What are your expectations regarding collaboration and feedback within a design team?" Portfolio Presentation Strategy:

• Show, Don't Just Tell: For each case study, clearly articulate the problem, your role, your process, the solutions you designed, and the impact achieved (quantified if possible).

• Highlight Workflow Design: Specifically call out how your designs addressed complex user flows, improved efficiency, or streamlined operational tasks.

• Demonstrate Figma Skills: Be ready to navigate through your Figma files to show interactive prototypes and design system elements.

• Explain Your Rationale: Be prepared to defend your design decisions, explaining the user research, data, or strategic thinking that informed them.

• Address Remote Collaboration: Discuss how you managed communication, handoffs, and feedback in distributed settings.

📝 Enhancement Note: When preparing for this interview, focus on demonstrating your ability to translate complex business needs into user-friendly, efficient product designs. Emphasize your experience with B2B SaaS and workflow optimization, as these are core to the role's impact on GTM operations.

📌 Application Steps

To apply for this Sr. Product Designer position:

• Submit your application through the provided link on the Insense careers page.

• Portfolio Customization: Curate your portfolio to prominently feature 1-2 case studies that best exemplify your experience with complex B2B SaaS workflow design, design system contributions, and end-to-end ownership. Ensure these showcase your Figma proficiency and impact.

• Resume Optimization: Tailor your resume to highlight keywords such as "B2B SaaS," "Product Design," "Figma," "Design Systems," "User Flows," "Prototyping," "Usability Testing," and "Remote Collaboration." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process and rationale, especially concerning workflow optimization and efficiency improvements. Prepare thoughtful questions about Insense's product strategy, design culture, and the creator economy.

• Company Research: Familiarize yourself with Insense's platform, its target audience (brands and creators), and the broader creator marketing landscape. Understand how their product design contributes to their GTM strategy and operational success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.