Sr. Product Designer

📍 Job Overview

Job Title: Sr. Product Designer

Company: Hims & Hers

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Product Design / UX Design

Date Posted: 2026-09-30

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive the design of Hims & Hers' Sexual Health experience, a core and high-engagement category for the company.

• Partner closely with Design, Product Management, Clinical, and Engineering to craft a best-in-class telemedicine experience across the entire sexual health journey.

• Utilize AI-native design tools and workflows to accelerate research synthesis, concept generation, prototyping, and content exploration.

• Define and design future product generations for sexual health, leveraging AI-powered features and a deep understanding of user needs and anxieties.

📝 Enhancement Note: This role is specifically focused on Product Design with a strong emphasis on UX and the integration of AI-native workflows within the design process. The "Sr." designation implies a need for leadership, autonomy, and the ability to drive significant initiatives from conception to execution. The focus on "Sexual Health" requires a high degree of empathy and discretion in design.

📈 Primary Responsibilities

• Elevate Current Product: Own and iterate on the existing sexual health app experience, focusing on improving flows, journey maps, wireframes, and high-fidelity visual design for onboarding, diagnosis, treatment selection, refills, and check-ins.

• Identify and Resolve Friction: Proactively identify inconsistencies, usability issues, and drop-off points within the current product and design measurable improvements.

• Lead Design Initiatives: Take ownership of large-scale design projects or manage multiple concurrent projects with a high degree of autonomy.

• Integrate AI-Native Workflows: Employ AI tools for research synthesis, rapid concept generation, prototyping, and content/copy exploration to enhance design velocity.

• Explore AI-Powered Features: Design and prototype innovative AI-driven features such as personalization, triage, guided decision-making, and ongoing care support within the sexual health product.

• Define Future Vision: Translate the future direction of sexual health care into concrete product strategies, designing the connective tissue between the current app and the long-term vision.

• Champion User Needs: Conduct customer research, testing, and iteration to ensure the product addresses user needs, reduces stigma, and builds confidence for individuals seeking sexual health care.

• Cross-Functional Collaboration: Partner effectively with Product Management, Clinical, Engineering, and Research teams to navigate complex challenges and drive projects to completion.

• Develop Category Expertise: Gain deep product and category knowledge to become a trusted partner and effectively communicate design decisions and processes.

📝 Enhancement Note: The responsibilities highlight a dual focus: optimizing the existing product and innovating for the future using AI. The emphasis on "owning" and "leading" indicates a senior-level expectation for proactive problem-solving and strategic contribution.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in Design, Human-Computer Interaction, or a related field is often preferred for senior design roles. A strong portfolio can often substitute for formal education.

Experience: 5+ years in a UX or Product Design role, with demonstrated experience leading design efforts alongside cross-functional partners.

Required Skills:

• Product Design & UX: 5+ years of hands-on experience in UX or Product Design.

• AI-Native Design Workflow: Demonstrated experience using AI tools for research synthesis, concept generation, prototyping, or content creation, or a strong aptitude and enthusiasm for adopting them.

• Figma Proficiency: Expert-level proficiency in Figma for wireframing, prototyping, and high-fidelity visual design.

• Holistic Design Approach: Ability to think strategically about category-level vision while executing detailed pixel-level design.

• Sensitive Subject Matter Design: Proven comfort and skill in designing for sensitive, high-stigma subject matter with empathy and discretion.

• Self-Starter & Problem Solver: Proactive, solution-oriented individual comfortable defining, scoping, and designing for new opportunities independently.

• Communication & Presentation: Excellent communication skills, with the ability to clearly and confidently present design decisions and processes.

• Growth Mindset: Enthusiasm for feedback, continuous improvement, and collaboration with designers at all levels.

• Adaptability: Ability to thrive in a fast-paced, startup-like environment.

• Visual Craft: Strong aesthetic sensibility and attention to detail in visual design.

Preferred Skills:

• 0-to-1 Product Development: Previous experience building products from inception in a startup environment.

• Motion Design: Passion for motion design, particularly as it relates to interaction and user experience enhancement.

• Healthcare/Telehealth Experience: Prior experience designing products within the telehealth, pharmaceutical, or broader healthcare industry.

📝 Enhancement Note: The emphasis on "AI-native design tools" and "strong enthusiasm and aptitude for adopting one" suggests that while direct experience is preferred, a strong willingness to learn and adapt to AI tools is critical. The requirement for designing for "sensitive, high-stigma subject matter" is a key differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 3-5 comprehensive case studies demonstrating your design process from problem identification to solution implementation and impact.

• Problem/Solution Framing: Clearly articulate the user problem or business challenge addressed in each case study, and how your design solution effectively solved it.

• Process Documentation: Detail your design process, including user research methodologies, ideation techniques, wireframing, prototyping, and final visual design.

• AI Tool Integration: Highlight specific instances where AI tools were utilized in your workflow, explaining the tools used and the benefits derived (e.g., faster research, novel concepts, improved content).

• Impact Metrics: Quantify the impact of your designs using relevant metrics (e.g., conversion rate improvements, user satisfaction scores, reduction in support tickets, task completion rates). For this role, metrics related to engagement, trust, and adherence within the sexual health context would be valuable.

• Visual Polish: Ensure your portfolio is visually appealing, well-organized, and easy to navigate, reflecting your strong visual craft.

• Figma Files: Be prepared to share or walk through Figma files for selected projects to demonstrate your technical proficiency and design system thinking.

Process Documentation:

• Workflow Design: Demonstrate experience in mapping and optimizing user flows for complex digital products, particularly within a telemedicine or healthcare context.

• User Journey Mapping: Showcase the ability to create detailed user journey maps that identify pain points and opportunities for improvement across the entire user lifecycle.

• Prototyping & Iteration: Provide examples of interactive prototypes created in Figma (or other tools) and explain how they were used for user testing and iterative refinement.

• Cross-functional Hand-off: Illustrate your process for collaborating with engineering and product teams, including clear documentation and specifications for seamless implementation.

📝 Enhancement Note: Given the emphasis on AI-native workflows, candidates should be prepared to showcase how they've integrated these tools into their design process. The portfolio should clearly articulate the "why" behind design decisions, especially concerning the sensitive nature of sexual health.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer in London, England, with 5-10 years of experience, a competitive salary range would typically fall between £70,000 and £100,000 per annum. This estimate is based on current market data for similar roles in London, considering the tech and healthcare industries, and the seniority level.

Benefits:

• Competitive Salary & Equity: Offering a strong base salary and potential for equity compensation.

• Flexible Time Off: Unlimited Paid Time Off (PTO), company holidays, and quarterly mental health days to support work-life balance and employee well-being.

• Comprehensive Health Coverage: Medical, dental, and vision insurance to ensure employee health and wellness.

• Parental Leave: Supportive parental leave policies for new parents.

• Employee Stock Purchase Program (ESPP): Opportunity to purchase company stock at a discounted rate.

• Retirement Savings: 401k benefits with employer matching contributions to aid long-term financial planning.

• Team Building: Offsite team retreats to foster camaraderie and strengthen team cohesion.

Working Hours: The role specifies 40 hours per week, typical for a full-time position. While the role is on-site, Hims & Hers generally promotes a talent-first flexible/remote work approach, suggesting potential for some flexibility within the on-site requirement, though this would need clarification.

📝 Enhancement Note: Salary is an estimate based on industry benchmarks for a Senior Product Designer in London. The benefits listed are directly from the provided information and are tailored to appeal to professionals seeking comprehensive support and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness Technology / Telemedicine. Hims & Hers operates in a rapidly growing and innovative sector, leveraging technology to make healthcare more accessible and personal.

Company Size: Hims & Hers is a public company (NYSE: HIMS), indicating a significant operational scale, likely in the range of 500-1000+ employees, with a global presence in terms of user base and potentially engineering/design hubs.

Founded: Founded in 2017, Hims & Hers is a relatively young but rapidly scaled company, characteristic of a dynamic startup environment that has achieved significant market traction and public recognition.

Team Structure:

• The Sr. Product Designer will be part of the broader Design team, likely reporting to a Design Lead or Head of Design.

• They will work in close collaboration with dedicated Product Managers, Clinical experts, and Engineering teams focused on the Sexual Health category.

• This structure emphasizes cross-functional partnership and a shared responsibility for product success. Methodology:

• User-Centric Design: A strong emphasis on understanding and addressing user needs, anxieties, and behaviors, especially within sensitive health categories.

• Data-Driven Iteration: Utilizing customer research, testing, and performance metrics to inform design decisions and drive continuous improvement.

• AI Integration: Actively exploring and implementing AI-native workflows and features to enhance both the design process and the product experience itself.

• Agile Development: Operating in a fast-paced, startup-like environment suggests an agile or iterative product development methodology.

Company Website: https://www.hims.com

📝 Enhancement Note: The company culture is described as talent-first with a flexible/remote work approach, despite this specific role being on-site in London. This suggests a balance between structured work and employee well-being, common in successful tech companies. The rapid growth and public status of Hims & Hers imply a need for adaptable, high-performing individuals.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role. It signifies a level of expertise where individuals are expected to take significant ownership, lead complex projects, mentor junior designers (implicitly), and contribute to strategic product direction. The role demands both executional excellence and strategic thinking, bridging the gap between current product realities and future possibilities.

Reporting Structure: The Sr. Product Designer will likely report to a Design Manager or Head of Design. They will work intimately with Product Managers and Engineering leads within the Sexual Health team, requiring strong collaborative and communication skills to influence decisions and drive alignment across these functions.

Operations Impact: The impact of this role is directly tied to the success of the Sexual Health category, which is highlighted as a "founding and highest-engagement" area for Hims & Hers. By improving the user experience, increasing trust, and potentially driving new AI-powered features, this designer will directly influence user acquisition, retention, patient satisfaction, and ultimately, revenue for this critical business segment. Their work in designing for sensitive topics can also have a profound societal impact by reducing stigma and improving access to care.

Growth Opportunities:

• Leadership in AI Design: Opportunity to become a recognized expert in applying AI-native design workflows and integrating AI features into healthcare products.

• Category Ownership: Potential to deepen expertise and influence within the Sexual Health domain, becoming a go-to resource for product strategy and design.

• Mentorship: As a senior member, there's an implicit opportunity to mentor junior designers and contribute to the overall growth of the design team's capabilities.

• Strategic Influence: The role offers a chance to shape the long-term vision of a significant product category, moving beyond execution to strategic product definition.

• Career Advancement: Potential progression to Lead Product Designer, Design Manager, or specialization in areas like AI Product Strategy or Healthcare UX.

📝 Enhancement Note: The growth opportunities are framed around developing specialized skills in AI and healthcare design, taking on more strategic responsibilities, and potentially moving into leadership roles within a rapidly growing company.

🌐 Work Environment

Office Type: The role is designated as "On-site," implying a physical office presence in London. This suggests a collaborative environment where in-person interaction with design, product, and engineering teams is valued.

Office Location(s): London, England, United Kingdom. Specific office details, amenities, and accessibility would need to be confirmed directly with Hims & Hers.

Workspace Context:

• Collaborative Hub: The on-site nature suggests a workspace designed for collaboration, with opportunities for spontaneous brainstorming, design critiques, and team alignment sessions.

• Technology & Tools: Access to industry-standard design tools, likely including high-performance workstations, and potentially specialized AI design software and platforms.

• Cross-functional Proximity: Being on-site facilitates close working relationships with Product Managers, Engineers, Clinical staff, and other designers, fostering a cohesive product development culture.

• Fast-Paced Environment: The startup-like atmosphere implies a dynamic and energetic workspace where innovation and rapid iteration are encouraged.

Work Schedule: A standard 40-hour work week is typical. While on-site, the company culture promotes flexibility, which may translate to some degree of schedule adaptability, though core working hours and team collaboration needs will likely dictate presence.

📝 Enhancement Note: The "On-site" designation for this London role contrasts slightly with the company's broader "talent-first flexible/remote work approach." This suggests that while remote work is generally supported, this specific senior design position requires in-person collaboration for strategic and sensitive product development in a key category.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Review & Discussion: A session with the hiring manager or design lead to walk through selected case studies from your portfolio. Be prepared to discuss your design process, decision-making, the impact of your work, and your experience with AI tools.

• Cross-functional Interviews: Interviews with Product Management, Engineering, and potentially Clinical stakeholders to assess your collaboration skills, understanding of the product domain, and ability to work effectively in a cross-functional team.

• Design Challenge/Exercise: Potentially a take-home assignment or an in-person design exercise to evaluate your problem-solving skills, design approach, and ability to translate requirements into tangible design solutions within a given timeframe.

• Final Interview: A discussion with senior leadership to assess cultural fit, strategic thinking, and overall suitability for the role.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills relevant to this role, particularly those involving complex problem-solving, user-centric design, and ideally, any experience with sensitive topics or healthcare.

• Highlight AI Integration: Clearly articulate where and how you used AI tools in your process. Explain the specific benefits and outcomes achieved.

• Showcase Process & Rationale: Don't just show final screens; detail your thought process, research methods, iterations, and the rationale behind your design decisions.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the effectiveness of your designs. Focus on outcomes relevant to user engagement, satisfaction, and business goals.

• Empathy in Design: For this role, explicitly discuss how you approached designing for sensitive subject matter, focusing on trust, discretion, and user comfort.

• Figma Proficiency: Be ready to demonstrate your Figma skills, perhaps by sharing a file or walking through your file structure and component usage.

• Storytelling: Present your projects as compelling narratives that highlight the problem, your role, your process, and the impactful solution.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with Hims & Hers' business, their offerings (particularly in Sexual Health), and the broader telemedicine and digital health landscape.

• Empathy Focus: Anticipate challenges that require designing for sensitive user needs and maintaining trust.

• AI Integration: Consider how you would leverage AI tools to tackle the specific problem presented in a design challenge.

• Structure Your Approach: Prepare to outline your strategy, user research approach, ideation methods, and proposed solutions clearly and concisely.

• Practice Communication: Rehearse explaining your design decisions and rationale, anticipating questions from a cross-functional audience.

📝 Enhancement Note: The interview process is expected to be rigorous, focusing heavily on portfolio quality, AI tool proficiency, and the ability to handle sensitive design challenges. Candidates should prepare to articulate their process and impact with data and clear rationale.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency is a hard requirement for wireframing, prototyping, and high-fidelity visual design.

• AI Design Tools: Experience with AI tools for research synthesis, concept generation, prototyping, or content creation is essential. Examples could include AI-powered research analysis tools, generative design platforms, or AI writing assistants for copy exploration.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools may be beneficial.

Analytics & Reporting:

• Product Analytics Platforms: Experience with tools like Amplitude, Mixpanel, or Google Analytics for understanding user behavior, tracking key metrics, and informing design decisions.

• User Feedback Tools: Familiarity with platforms for collecting and analyzing user feedback (e.g., surveys, in-app feedback widgets).

CRM & Automation:

• While not directly a design tool, understanding how designs integrate with CRM systems (like Salesforce, if applicable) and marketing automation platforms can be beneficial for a holistic product view.

📝 Enhancement Note: Figma is explicitly stated as an expert requirement. The emphasis on "AI-native design tools" is a critical differentiator, and candidates should be prepared to discuss specific tools and their application in their workflow.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of the customer, especially in the context of sensitive health concerns.

• Empathy & Trust: Prioritizing designs that build trust, offer discretion, and approach sensitive topics with compassion and understanding.

• Innovation & AI Adoption: Embracing new technologies, particularly AI, to enhance both the design process and the user experience.

• Collaboration & Ego-Free: Working effectively in cross-functional teams, valuing feedback, and focusing on collective success over individual recognition.

• Growth & Continuous Improvement: A dedication to learning, adapting, and constantly refining skills and processes to achieve better outcomes.

• Impact-Driven: Focusing on designing solutions that deliver measurable improvements in user well-being, engagement, and business objectives.

Collaboration Style:

• Cross-Functional Integration: Working seamlessly with Product Management, Engineering, Clinical, and Research teams, fostering strong partnerships and shared ownership.

• Open Feedback Culture: Encouraging and actively participating in design critiques and feedback sessions to refine designs and processes.

• Knowledge Sharing: Willingness to share insights, best practices, and learnings within the design team and across departments.

• Agile & Iterative: Embracing an iterative approach to design, with continuous cycles of building, testing, and refining based on user feedback and data.

📝 Enhancement Note: The values strongly emphasize empathy, trust, and a forward-thinking approach to technology (AI), all within a collaborative and user-focused framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Sensitivity: Navigating the complexities of designing for sexual health, a category often associated with stigma, anxiety, and privacy concerns, requires exceptional empathy and careful consideration of user trust.

• Integrating AI Natively: Effectively integrating AI tools into the daily design workflow and designing AI-powered features that genuinely enhance the user experience, rather than feeling like a gimmick, will be a key challenge.

• Balancing Current & Future States: Juggling the demands of iterating on and improving existing product flows while simultaneously conceptualizing and designing for a future, AI-shaped product vision requires strong strategic and executional balance.

• Fast-Paced Environment: Adapting to the rapid pace of a startup environment, where priorities can shift and quick iterations are necessary, demands flexibility and resilience.

• Cross-functional Alignment: Ensuring alignment and buy-in from diverse stakeholders (Product, Clinical, Engineering) on complex design decisions, especially those involving sensitive topics or new technologies.

Learning & Development Opportunities:

• AI Design Specialization: Deepen expertise in AI-native design tools and methodologies, becoming a leader in this emerging field within product design.

• Healthcare UX Mastery: Gain extensive experience in the nuances of designing for the healthcare and telemedicine sectors, understanding regulatory considerations and patient needs.

• Strategic Product Vision: Develop skills in defining long-term product roadmaps and strategic direction for a significant business category.

• Mentorship & Leadership: Opportunities to mentor junior designers and contribute to the growth and development of the design team.

• Industry Exposure: Potential to attend conferences or workshops related to AI in design, healthcare technology, and user experience.

📝 Enhancement Note: The challenges are directly related to the unique aspects of the role: sensitive subject matter, AI integration, and the fast-paced startup environment. Growth opportunities focus on developing specialized expertise and strategic leadership.

💡 Interview Preparation

Strategy Questions:

• AI Integration Strategy: "Describe how you would integrate AI-native tools into your design process for a new feature in the sexual health app. What specific tools would you use, and what benefits would they bring?"

• Handling Sensitive Topics: "How do you approach designing for sensitive or stigmatized health issues? Walk us through an example from your portfolio where you demonstrated empathy and built trust through design."

• Balancing Iteration and Innovation: "This role requires both optimizing current flows and designing for the future. How would you prioritize your efforts and ensure that current iterations are also steps towards a long-term vision?"

• Measuring Design Impact: "How do you measure the success of your designs, especially in a sensitive category like sexual health? What metrics would you track for the improvements you'd make to the onboarding flow?"

Company & Culture Questions:

• Understanding Hims & Hers: "What excites you about Hims & Hers, and specifically about designing for our Sexual Health category?"

• Team Collaboration: "Describe your ideal collaboration dynamic with Product Managers and Engineers. How do you ensure alignment and handle disagreements?"

• Growth Mindset: "Tell us about a time you received challenging feedback on your design. How did you respond, and what did you learn?"

• Adaptability: "How do you stay productive and deliver high-quality work in a fast-paced, evolving environment?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your specific role and contributions, your design process (highlighting AI usage), key decisions made, iterations, and the final outcomes/impact.

• Show, Don't Just Tell: Use visuals effectively – wireframes, mockups, prototypes, journey maps, and data visualizations.

• Focus on Rationale: Be prepared to explain why you made certain design decisions, linking them back to user needs, business goals, and your research.

• Highlight AI Use Cases: Explicitly call out where and how AI tools were used, explaining the value they added (e.g., "AI helped us synthesize user feedback 50% faster, allowing us more time for ideation").

• Address Sensitivity: For the sexual health projects, discuss your approach to user privacy, trust, and reducing stigma.

• Be Ready for Deep Dives: Expect questions about specific design choices, technical constraints, and how you collaborated with engineering.

• Practice Your Pitch: Rehearse your presentation to ensure it's concise, engaging, and fits within the allotted time.

📝 Enhancement Note: Interview preparation should focus on showcasing practical application of AI tools, empathetic design for sensitive topics, strategic thinking, and a clear, data-driven approach to design impact.

📌 Application Steps

To apply for this Sr. Product Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 3-5 of your most relevant projects. Ensure they clearly demonstrate your UX/Product Design process, your ability to design for sensitive topics, and specifically, how you've integrated AI-native design tools into your workflow. Quantify the impact of your work with metrics.

• Tailor Your Resume: Highlight your 5+ years of experience, expert Figma proficiency, and any experience with AI design tools, healthcare, or sensitive subject matter. Use keywords from the job description.

• Prepare Your Narrative: Practice walking through your portfolio case studies, focusing on clear storytelling, design rationale, and the outcomes achieved. Be ready to discuss your approach to AI integration and sensitive design challenges.

• Research Hims & Hers: Understand their mission, their products (especially Sexual Health), their values, and their market position. This will help you tailor your application and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.