Sr. Product Designer

📍 Job Overview

Job Title: Sr. Product Designer

Company: Audyence

Location: Austin, TX

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-09-29

Experience Level: 6+ Years

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end product design for critical areas of the Audyence platform, encompassing discovery, strategy, execution, and post-launch iteration.

• Translate complex B2B SaaS, adtech, and martech concepts into intuitive user experiences for advertisers, publishers, and internal teams.

• Design data-rich interfaces, including dashboards, reporting views, and targeting tools, that empower users to make informed decisions and drive campaign success.

• Drive product strategy and roadmap discussions in close partnership with Product and Engineering leadership.

• Conduct and leverage user research, including interviews and usability testing, to inform design decisions and product direction.

📝 Enhancement Note: While the primary focus is Product Design, the role's deep involvement in adtech/martech, data visualization, and platform strategy positions it adjacent to Revenue Operations and Sales Operations by enabling the tools these teams rely on for campaign planning, execution, and performance analysis. The emphasis on data-dense screens and reporting directly supports operational efficiency and effectiveness.

📈 Primary Responsibilities

• Own the complete design lifecycle for key platform modules, from initial concept exploration and user research to final UI delivery and ongoing refinement.

• Develop clear, user-friendly workflows for intricate adtech and martech functionalities such as audience segmentation, intent data utilization, campaign setup, performance attribution, and comprehensive reporting.

• Architect and design data-intensive screens, dashboards, and analytical views that provide actionable insights for advertisers, publishers, and internal stakeholders.

• Collaborate strategically with Product Management and Engineering leadership to shape the product vision, design strategy, and development roadmap.

• Lead user research initiatives, including qualitative interviews and quantitative usability testing, and integrate findings into iterative design improvements.

• Create and maintain detailed wireframes, interactive prototypes, and production-ready UI specifications using Figma, contributing to and evolving the company's design system.

• Mentor junior designers, provide constructive feedback on their work, and elevate the overall design quality and craft across the product team.

• Articulate design decisions, rationale, and trade-offs effectively to leadership and cross-functional teams, confidently defending recommendations under scrutiny.

• Design and integrate AI-powered features into the platform, ensuring seamless user experience and enhanced functionality.

📝 Enhancement Note: The responsibilities highlight a strategic design role that goes beyond execution. The emphasis on "owning design end to end," "partnering with leadership on roadmap and design strategy," and "leading user research" suggests a significant impact on product direction and user experience that directly supports operational efficiency and revenue generation by improving the tools used for demand-gen campaigns.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 6+ years of professional experience in product design, with a significant portion dedicated to B2B SaaS, adtech, martech, or marketplace platforms.

Required Skills:

• Proven expertise in end-to-end product design, including user research, wireframing, prototyping, and final UI design.

• Advanced proficiency in Figma for creating wireframes, interactive prototypes, production-ready UI, and managing design systems.

• Demonstrated ability to translate complex technical concepts (e.g., adtech, martech, data analytics) into intuitive and user-friendly interfaces.

• Experience designing data-dense screens, dashboards, and reporting interfaces for analytical purposes.

• Strong track record of collaborating effectively with engineering teams to ensure successful product implementation and iteration.

• Excellent written and verbal communication skills, with the ability to articulate design rationale and defend decisions concisely.

• Experience designing products or features incorporating Artificial Intelligence (AI).

• Ability to work on-site in Austin, TX. Preferred Skills:

• Deep domain knowledge in adtech or martech, including familiarity with DSPs, SSPs, intent data, account-based marketing (ABM), and programmatic advertising.

• Experience designing for two-sided or multi-sided marketplace platforms.

• Proven experience in building or significantly contributing to a design system from its inception.

• Expertise in data visualization techniques and best practices for reporting-heavy interfaces.

📝 Enhancement Note: The requirement for "meaningful time on a B2B SaaS, adtech, martech, or marketplace product" and the "portfolio that shows strategic ownership" are critical for candidates in operations-adjacent roles. This indicates the company values designers who understand the business context and can demonstrate how their design work directly contributed to business outcomes, such as improved campaign performance or increased user efficiency—key metrics for revenue and sales operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a comprehensive design process, illustrating how you move from problem definition and user research to ideation, prototyping, and final execution.

• Present case studies that demonstrate strategic ownership, highlighting how you influenced product direction and contributed to tangible business results (e.g., improved user conversion, increased campaign efficiency, enhanced data clarity).

• Include examples of complex data visualizations, dashboards, or reporting interfaces that you designed, explaining the challenges and solutions for making data actionable.

• Feature your work with design systems, demonstrating your ability to create scalable, consistent, and maintainable UI components.

• Provide evidence of collaboration with engineering teams, detailing your involvement in the implementation phase and how you ensured design fidelity. Process Documentation:

• Detail your approach to user research, including methodologies for conducting interviews, usability tests, and synthesizing findings into actionable design insights.

• Illustrate your workflow for translating complex adtech/martech concepts into clear, intuitive user flows and wireframes.

• Document your experience with Figma, showcasing your proficiency in creating wireframes, interactive prototypes, and production-ready UI specifications.

• Explain your process for iterating on designs based on feedback from stakeholders, engineers, and user testing.

📝 Enhancement Note: The emphasis on a portfolio demonstrating "strategic ownership, not just execution" and showing "how you shaped a product direction and what happened as a result" is crucial. For operations professionals, this translates to understanding how design impacts workflow efficiency, data accessibility, and ultimately, revenue enablement. Candidates should be prepared to articulate the business impact of their design choices, aligning with the data-driven nature of operations roles.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Sr. Product Designers in Austin, TX with 6+ years of experience in B2B SaaS/Adtech, a competitive salary range is estimated between $140,000 - $180,000 annually. This estimate considers the required experience level, the specialized domain knowledge (adtech/martech), and the on-site requirement in a high-cost-of-living area like Austin.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Stock options or equity participation.

• Generous paid time off (PTO) and company holidays.

• 401(k) retirement savings plan with company match.

• Professional development budget for conferences, training, and learning resources.

• Opportunities for mentorship and career advancement within a growing company.

• Potential for performance-based bonuses.

Working Hours: The standard work week is 40 hours, with expectations for flexibility to meet project deadlines and collaborate effectively with cross-functional teams. The role is on-site in Austin, TX.

📝 Enhancement Note: The estimated salary range is derived from recent market data for senior-level product design roles in major tech hubs like Austin, factoring in the specialized adtech/martech experience and the "Sr." title. This range reflects compensation typically offered for roles requiring significant strategic input and ownership, aligning with the responsibilities outlined in the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Adtech / Martech / B2B SaaS. Audyence operates at the intersection of advertising technology, marketing technology, and B2B SaaS, providing a platform that connects advertisers and publishers for demand-generation campaigns. This positions the company within a dynamic and data-intensive sector where operational efficiency and strategic decision-making are paramount.

Company Size: While not explicitly stated, the nature of the role (Sr. Product Designer with ownership and mentorship responsibilities) suggests a growing company that has moved beyond the startup phase and is establishing mature product development processes. This likely means a team size where collaboration is key, but individual impact is significant.

Founded: The founding date is not provided, but the company's focus on advanced concepts like AI and sophisticated adtech implies a relatively modern establishment or a significant evolution in its product offering.

Team Structure:

• The Product Design team likely comprises a mix of designers with varying levels of experience, including the Senior Product Designer who will mentor others.

• Designers will work within cross-functional pods or squads, each focused on specific areas of the platform (e.g., audience targeting, campaign management, reporting).

• The reporting structure will likely involve a Design Lead or Head of Product, with designers collaborating closely with Product Managers and Engineering teams. Methodology:

• Data-driven decision-making is fundamental, influencing both product development and design strategy.

• Agile methodologies are likely employed for iterative development, requiring designers to be adaptable and responsive.

• A strong emphasis on user-centric design, supported by continuous user research and feedback loops.

• Collaboration and knowledge sharing are encouraged to foster innovation and collective problem-solving.

Company Website: audyence.com

📝 Enhancement Note: The company's industry (Adtech/Martech) is highly relevant to operations roles. Designers here must understand how data, targeting, campaign performance, and reporting impact the daily workflows of sales, marketing, and revenue operations teams. This deep understanding is what separates effective operations enablement tools from generic software.

📈 Career & Growth Analysis

Operations Career Level: This Senior Product Designer role is positioned at a mid-to-senior level within the design discipline, with clear expectations for strategic contribution, end-to-end ownership, and mentorship. It represents a significant step for designers looking to deepen their expertise in B2B SaaS and specialized tech domains like adtech.

Reporting Structure: The Senior Product Designer will report to a Design Lead or Head of Product, working in close partnership with Product Managers and Engineering Leads within cross-functional teams. This structure allows for direct influence on product strategy and execution.

Operations Impact: While not a direct operations role, the Senior Product Designer's work directly impacts operational efficiency and effectiveness. By creating intuitive tools for campaign planning, audience targeting, and reporting, their designs empower sales and marketing operations teams to execute demand-generation campaigns more effectively, derive better insights from data, and ultimately drive revenue growth.

Growth Opportunities:

• Design Leadership: Potential to grow into a Design Lead or Manager role, overseeing a team of designers and setting design strategy for larger product areas.

• Specialization: Deepen expertise in specific areas such as data visualization, AI-driven product design, or platform design systems within the adtech/martech domain.

• Cross-functional Influence: Expand influence by taking on more strategic product roadmap responsibilities and contributing to business strategy discussions.

• Mentorship Development: Hone leadership and coaching skills by actively mentoring junior designers and contributing to the design team's growth and culture.

📝 Enhancement Note: For operations professionals, understanding this role's growth path highlights the importance of well-designed tools. A Sr. Product Designer's advancement often involves taking on more strategic initiatives that directly support business objectives, mirroring the career progression in operations roles that move from execution to strategy and leadership.

🌐 Work Environment

Office Type: The role requires an on-site presence in Austin, TX, suggesting a hybrid or fully in-office work environment designed to foster collaboration and team cohesion.

Office Location(s): Austin, Texas, a vibrant tech hub known for its growing startup and established tech company scene. This location offers access to a strong talent pool and a dynamic professional community.

Workspace Context:

• A collaborative workspace designed to encourage interaction between product, design, and engineering teams.

• Access to modern design tools and technologies, including Figma and potentially other prototyping or research platforms.

• Opportunities for informal and formal knowledge sharing sessions, design critiques, and team syncs to ensure alignment and best practice dissemination.

• A culture that values open communication and proactive problem-solving among team members.

Work Schedule: Standard business hours are expected, with flexibility to accommodate project needs and cross-time zone collaboration if applicable. The on-site requirement emphasizes in-person teamwork and engagement.

📝 Enhancement Note: The on-site requirement in Austin suggests a preference for in-person collaboration, which can be beneficial for operations teams that rely on tight integration with product and engineering. This environment likely supports a culture of rapid iteration and clear communication, crucial for effective Go-To-Market (GTM) operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, role understanding, and cultural fit.

• Portfolio Presentation & Design Challenge: A session where candidates present their portfolio, focusing on strategic ownership and impact. This may be followed by a design exercise or case study discussion related to the Audyence platform's challenges.

• Cross-functional Interviews: Meetings with Product Managers, Engineering Leads, and potentially other designers to evaluate collaboration skills, technical understanding, and strategic thinking.

• Leadership Interview: A final discussion with a senior leader (e.g., Head of Product, CTO) to assess overall fit, vision alignment, and potential for long-term contribution.

Portfolio Review Tips:

• Curate 2-3 strong case studies that clearly demonstrate your end-to-end design process, strategic thinking, and impact on business outcomes.

• For each case study, articulate the problem statement, your role and responsibilities, the design process followed, key decisions made, and the resulting impact (quantified where possible).

• Highlight your experience with complex data, B2B SaaS, adtech/martech, and AI, aligning these with Audyence's product offerings.

• Be prepared to discuss your approach to user research, design systems, and collaboration with engineering.

• Clearly showcase your proficiency in Figma and any other relevant design tools. Challenge Preparation:

• If a design challenge is provided, focus on understanding the core problem, articulating assumptions, and outlining a structured approach rather than delivering a fully polished solution in a limited time.

• Practice presenting complex information concisely and defending your design choices with clear rationale.

• Research Audyence's platform, target audience, and industry to inform your approach and demonstrate genuine interest.

📝 Enhancement Note: For operations roles, the emphasis on a portfolio demonstrating "strategic ownership" and "what happened as a result" is key. Candidates should frame their portfolio projects in terms of how their design work enabled better operational execution, improved data analysis, or drove revenue outcomes, mirroring the metrics and impact that operations professionals focus on.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for wireframing, prototyping, UI design, and design system management.

• Prototyping Tools: Beyond Figma, potentially tools like InVision, Framer, or Adobe XD for advanced interactive prototypes.

• User Research Platforms: Tools such as UserTesting.com, Lookback, Maze, or similar for conducting remote usability tests and gathering user feedback.

Analytics & Reporting:

• Data Visualization Tools: Familiarity with tools or principles related to presenting complex data, such as Tableau, Power BI, or custom-built dashboards.

• Analytics Platforms: Understanding of how data from platforms like Google Analytics, Mixpanel, or Amplitude informs design decisions.

CRM & Automation:

• CRM Systems: Awareness of how CRM platforms (e.g., Salesforce, HubSpot) integrate with marketing and sales tools, and how design impacts user interaction with CRM data.

• Marketing Automation Platforms: Understanding of concepts related to campaign management and automation within martech stacks.

📝 Enhancement Note: While this role is design-focused, proficiency in tools that enable data visualization and reporting is highly relevant to operations. Understanding how users interact with data-dense interfaces is critical for designing systems that sales and revenue operations can leverage for campaign analysis, pipeline management, and performance tracking. Familiarity with CRM and marketing automation concepts provides valuable context.

👥 Team Culture & Values

Operations Values:

• Think Big – Dream boldly and push boundaries: Encourages innovation and ambitious problem-solving, aligning with how operations teams strive for scalable and efficient solutions.

• F.I.T.F.O. (Figure It The F Out) – Be resourceful, figure things out independently:* Promotes self-sufficiency and problem-solving, a core trait for operations professionals who often navigate complex challenges with limited direct guidance.

• Earn Trust & Respect – Operate with integrity and transparency: Emphasizes ethical conduct and open communication, vital for building trust within cross-functional teams, including operations.

• Take Agile Action – Move quickly with clarity and confidence: Values speed and decisiveness, mirroring the agile methodologies often employed in operations for rapid deployment and iteration.

• Be Customer Obsessed – Solve real problems for real people: Focuses on user needs, which for operations, translates to understanding and serving the needs of internal sales teams, marketing teams, and external clients.

• Take Ownership – Step up, take accountability, and deliver results: Reinforces accountability and drive for outcomes, a fundamental expectation for any operations role focused on performance and ROI.

• Execute with Quality – Sweat the details and build with care: Highlights attention to detail and a commitment to excellence, critical for maintaining robust operational processes and systems.

• Know Where You Stand – Use data to measure performance: Emphasizes data-driven insights and performance measurement, a cornerstone of revenue and sales operations.

Collaboration Style:

• Cross-functional Integration: Strong emphasis on working collaboratively with Product Management and Engineering, essential for aligning design efforts with operational goals and technical feasibility.

• Agile and Iterative: A culture that embraces rapid iteration and continuous improvement, allowing for quick feedback loops and adjustments.

• Knowledge Sharing: Encourages sharing of insights, best practices, and learnings across teams, fostering a collective growth environment.

• Data-Informed: Decisions are guided by data and user insights, promoting a rational and objective approach to problem-solving.

📝 Enhancement Note: The company's values like "Know Where You Stand" (use data to measure performance), "Take Ownership," and "Figure It The F* Out" strongly resonate with the core principles of operations professionals. Understanding these values can help candidates align their experiences and responses during interviews to demonstrate cultural fit and operational mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Adtech/Martech: The primary challenge is simplifying intricate B2B advertising and marketing technology concepts into intuitive user experiences, requiring deep domain understanding and user empathy.

• Data Density and Clarity: Designing interfaces that present large volumes of data in a clear, actionable, and digestible format for decision-making poses a significant challenge.

• Balancing Strategic Vision with Execution: Effectively contributing to product strategy while also driving detailed UI execution requires strong prioritization and stakeholder management skills.

• Evolving Design System: As the company grows, maintaining and evolving a robust design system to support new features and maintain consistency across the platform will be an ongoing challenge.

• Integrating AI: Designing effective and user-friendly AI-powered features requires staying abreast of AI advancements and understanding user interaction patterns with intelligent systems.

Learning & Development Opportunities:

• Domain Expertise: Opportunity to become a subject matter expert in adtech, martech, and B2B SaaS design.

• AI in Design: Gain hands-on experience and develop expertise in designing with AI, a rapidly growing field.

• Design Leadership: Develop mentorship and leadership skills through guiding junior designers and influencing product strategy.

• Platform Design: Deepen experience in designing complex, data-intensive platforms and marketplaces.

• Strategic Product Input: Contribute directly to product roadmap development and business strategy.

📝 Enhancement Note: For operations professionals, understanding these challenges highlights the importance of well-designed tools that simplify complexity. The growth opportunities in areas like data visualization and AI are also directly relevant to the evolving landscape of operations technology and strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex B2B SaaS or adtech concept into a simple, intuitive user workflow. What was the outcome?" (Focus on problem, process, and impact).

• "How do you approach designing data-dense dashboards and reporting interfaces for users who need to make critical decisions? Walk us through your process." (Highlight data visualization, user needs, and clarity).

• "Tell us about your experience partnering with Product and Engineering leadership on product strategy. How do you influence roadmap decisions?" (Showcase strategic thinking and collaboration).

• "How do you approach user research to ensure your designs meet user needs, especially in a technical domain like adtech?" (Emphasize methodology and user advocacy). Company & Culture Questions:

• "How do Audyence's core values, such as 'Know Where You Stand' or 'Figure It The F* Out,' align with your approach to design and problem-solving?" (Connect values to your experience and mindset).

• "Describe your ideal collaboration style with Product Managers and Engineers. How do you handle disagreements or differing perspectives?" (Focus on teamwork, communication, and conflict resolution).

• "How do you ensure your designs directly contribute to business objectives and user success, particularly in a B2B context?" (Emphasize impact and ROI). Portfolio Presentation Strategy:

• Structure your presentation around 2-3 key projects that demonstrate end-to-end ownership and strategic impact, not just UI execution.

• For each project, clearly define the problem, your role, the process, key decisions, and the quantifiable results or learnings.

• Be prepared to discuss your design system work, your experience with data visualization, and how you've integrated AI into product designs.

• Practice articulating your thought process and defending your design choices concisely and confidently.

📝 Enhancement Note: When preparing for strategy questions, operations professionals can draw parallels between design challenges and operational challenges. For example, translating complex data into actionable insights is common to both roles. Emphasize how your experience in operations informs your understanding of user needs for tools that drive efficiency and revenue.

📌 Application Steps

To apply for this Sr. Product Designer position:

• Submit your application through the provided link on the Audyence careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate strategic ownership, end-to-end design process, and impact on B2B SaaS, adtech, or marketplace platforms. Emphasize your experience with data-dense interfaces and AI integration.

• Resume Optimization: Ensure your resume clearly articulates your 6+ years of relevant experience, specific skills in Figma, UX research, and B2B/adtech/martech design, and quantifiable achievements.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on your strategic contributions and the outcomes of your designs. Prepare to discuss how your work aligns with Audyence's values and business objectives.

• Company Research: Thoroughly research Audyence, its platform, target market, and competitors. Understand the challenges within the adtech/martech space and how design can solve them to drive operational efficiency and revenue.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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