Sr Graphic Designer, Digital

Tommy John
Full-time•$105k-115k/year (USD)•New York, United States
Apply Now

<span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">COMPANY OVERVIEW </span></span></b></span></span></span><br><br><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Tommy John is a comfort-focused lifestyle brand committed to solving the problem people have with their clothing. Most well-known for reimagining the fabric, fit, and function of underwear and undershirts, Tommy John has spent the past decade making the online and in-store shopping experience more comfortable. We are constantly on a mission to add smart, innovative, and fun-loving team members, and are looking for a Senior Graphic Designer to come join our New York-based headquarters. Our HQ Office is located in Downtown Manhattan, and our teams are on-site 3 days per week.</span></span></span></span></span><h2 style="margin-bottom:5px;margin-top:24px;"><span style="font-size:16pt;"><span style="page-break-after:auto;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span style="font-weight:normal;"><b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">POSITION OVERVIEW</span></span></b></span></span></span></span></span></h2><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Reporting to the Sr Art Director, the Sr Graphic Designer plays a key role in shaping Tommy John's visual brand experience across digital channels, with a primary focus on CRM/Email, E-commerce, and Paid Media.</span></span></span></span></span><br><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">This role is responsible for translating marketing briefs and brand storytelling into compelling, customer-focused creative that balances strong design with commercial objectives. Working primarily in Figma, the Sr Graphic Designer will lead the design and execution of digital experiences that are visually engaging, consistent with our brand, and optimized for the customer journey.</span></span></span></span></span><br><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">The ideal candidate is a highly skilled, detail-oriented designer with a refined aesthetic, strong typography and layout skills, and a deep understanding of digital-first design. They thrive in a fast-paced, collaborative environment and can confidently take projects from concept through final execution.</span></span></span></span></span><h2 style="margin-bottom:5px;margin-top:24px;"><span style="font-size:16pt;"><span style="page-break-after:auto;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span style="font-weight:normal;"><b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">PRIMARY RESPONSIBILITIES</span></span></b></span></span></span></span></span></h2><ul style="margin-top:16px;margin-bottom:16px;"><li style="margin-top:16px;margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">CRM & Email Design:</span></span></b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;"> Lead the design and execution of Tommy John's CRM/Email creative, translating marketing briefs into visually compelling, customer-focused layouts that bring brand storytelling, product, and promotional messaging together.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Digital Brand Experience:</span></span></b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;"> Develop cohesive creative across Email, E-commerce, Paid Media, and other digital touchpoints, ensuring a consistent and elevated brand experience.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Creative Concepting & Storytelling:</span></span></b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;"> Partner with the Senior Art Director, Copy, and Marketing teams to develop thoughtful creative concepts that balance brand expression with business and performance objectives.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Photoshoot & Content Creation:</span></span></b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;"> Shadow Senior Art Director on photoshoots, supporting on-set creative direction, asset capture, and execution to ensure photography and video meet the storytelling and design needs of our digital channels.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">AI-Assisted Creative Development:</span></span></b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;"> Explore and leverage emerging AI tools to support creative concepting, image development, asset adaptation, and production efficiencies.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Figma Design & Execution:</span></span></b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;"> Utilize Figma as the primary design platform to build, refine, and maintain digital layouts, reusable components, and organized design files that support an efficient creative workflow.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Design Craft & Quality:</span></span></b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;"> Maintain a high standard of visual execution across typography, composition, imagery, color, and motion, ensuring creative is polished, on-brand, and optimized for digital platforms.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Motion & Animation:</span></span></b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;"> Concept and execute motion-based creative, including animated email assets, GIFs, and lightweight digital animations that enhance storytelling and engagement.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Cross-Functional Collaboration:</span></span></b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;"> Work closely with Marketing, E-commerce, Creative Operations, and other business partners to ensure creative solutions meet channel needs, timelines, and campaign objectives.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Creative Ownership:</span></span></b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;"> Manage projects from initial concept through final production, incorporating feedback, maintaining organized working files, and ensuring accurate, timely delivery.</span></span></span></span></span></li><li style="margin-bottom:16px;margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Continuous Improvement:</span></span></b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;"> Bring fresh ideas, design inspiration, and an understanding of digital best practices to help evolve Tommy John's creative expression and customer experience.</span></span></span></span></span></li></ul><div style="margin-bottom:16px;margin-left:8px;"><span style="font-size:16pt;"><span style="page-break-after:auto;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span style="font-weight:normal;"><b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">QUALIFICATIONS, SKILLS & EXPERIENCE</span></span></b></span></span></span></span></span></div><ul style="margin-top:16px;margin-bottom:16px;"><li style="margin-top:16px;margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Bachelor's degree in Graphic Design, Visual Communication, or a related field, or equivalent professional experience.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">5+ years of professional graphic design experience, preferably within a consumer-focused, DTC, retail, or lifestyle brand.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Advanced proficiency in Figma is required</span></span></b><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">, including strong experience with components, Auto Layout, and collaborative digital design workflows.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Strong proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign. Experience with After Effects and Premiere Pro is a plus.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Exceptional typography, layout, composition, and visual storytelling skills, with a strong eye for detail and design consistency.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Demonstrated experience designing CRM/Email campaigns and digital marketing creative, with an understanding of responsive layouts, mobile-first design, and channel-specific requirements.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Ability to create compelling, modular email designs that translate seamlessly across desktop and mobile experiences.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Ability to conceptualize and execute motion graphics, GIFs, and simple animations for digital applications.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">A strong portfolio demonstrating elevated digital design, creative thinking, brand storytelling, and execution across multiple customer touchpoints.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Understanding how creativity supports customer engagement, conversion, and overall brand experience.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Ability to manage multiple projects and deadlines while maintaining a high level of creative quality and attention to detail.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Strong communication and collaboration skills, with the confidence to present creative thinking, incorporate feedback, and independently drive projects forward.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">A curious, proactive mindset with a passion for design, digital experiences, and evolving creative best practices.</span></span></span></span></span></li><li style="margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Demonstrates alignment with Tommy John's core values: <b>Humble, Adaptable, Mindful, GSD, and Curious.</b></span></span></span></span></span></li><li style="margin-bottom:16px;margin-left:8px;"><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Arial, sans-serif;"><span lang="en" style="font-size:12pt;"><span style="line-height:115%;">Ability to work on-site at our Lower Manhattan headquarters three days per week.</span></span></span></span></span></li></ul><br><strong>Salary Range:</strong> $105,000 - $115,000<br><br>#LI-DNI

Application Requirements

Candidates must have at least 5 years of professional graphic design experience, preferably within a DTC or retail environment. Advanced proficiency in Figma and a strong portfolio demonstrating elevated digital design and visual storytelling are required.