Sr Graphic Designer

📍 Job Overview

Job Title: Sr Graphic Designer

Company: Great Minds

Location: Remote (United States)

Job Type: FULL_TIME

Category: Marketing / Creative Operations

Date Posted: 2026-06-18

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the design and production of multi-channel marketing collateral, including print, digital assets, and trade show experiences, ensuring a cohesive and on-brand presence.

• Develop and champion brand identity assets, such as logos, iconography, and visual systems, to strengthen both internal and external initiatives.

• Collaborate closely with content, marketing, and leadership teams to maintain and elevate brand consistency across all communication touchpoints.

• Drive creative excellence by staying abreast of design trends, emerging tools, and best practices to continuously improve the quality and impact of design work.

• Apply strategic thinking and creative problem-solving skills to every design challenge, ensuring visual rigor and impactful communication.

📝 Enhancement Note: This role is positioned as a "Sr. Graphic Designer," indicating a need for a seasoned professional capable of leading projects and influencing visual strategy, rather than a purely execution-focused role. The mention of a "newly created role" suggests an opportunity to shape processes and contribute significantly to the brand's visual identity. The focus on "marketing creative team" implies a strong connection to Go-To-Market (GTM) initiatives and the visual representation of products and services.

📈 Primary Responsibilities

• Spearhead the conceptualization, design, and production of a wide array of marketing collateral, encompassing brochures, whitepapers, case studies, one-pagers, and comprehensive presentations, managing the process from initial concept to final delivery.

• Design and execute visually compelling trade show and event materials, including booth concepts, environmental graphics, and multi-channel campaign assets, ensuring a unified and impactful brand experience.

• Develop and refine core brand identity elements, such as logos, proprietary iconography, and robust visual systems, to enhance the recognition and strength of Great Minds' internal and external communications.

• Act as a brand guardian, partnering proactively with cross-functional teams including content creators, marketing specialists, and senior leadership to ensure unwavering brand consistency and a compelling unified presence across all platforms and touchpoints.

• Elevate the standard of creative output by actively researching and integrating current design trends, exploring emerging technologies and tools, and proactively proposing innovative ideas that enhance the effectiveness and aesthetic appeal of Great Minds' visual communications.

📝 Enhancement Note: The responsibilities emphasize end-to-end ownership of design projects, from conceptualization to execution, and highlight the importance of brand consistency across diverse marketing channels. The "champion brand consistency" and "elevate creative excellence" points suggest a strategic component to the role, requiring the designer to not just execute but also to influence and improve.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Marketing, Graphic Design, Fine Arts, or a closely related field.

Experience: Minimum of 5-10 years of professional graphic design experience, with a significant focus on marketing, brand development, and corporate communications within a professional setting.

Required Skills:

• Expert proficiency in Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop, for advanced graphic creation and manipulation.

• Advanced proficiency in Microsoft PowerPoint, with a demonstrated ability to create polished, custom, and visually engaging presentations efficiently.

• Strong portfolio showcasing a diverse range of work across brand identity development, print design, digital media, and comprehensive marketing collateral.

• Proven experience in designing for trade shows, events, and marketing campaigns, with a solid understanding of how to maintain brand consistency across various formats and media.

• Working knowledge of web design principles and digital design best practices, including an understanding of user interface (UI) and user experience (UX) considerations for digital assets.

• Excellent ability to articulate and defend creative decisions confidently and clearly to diverse stakeholders, including marketing teams and senior leadership.

• Exceptional collaboration, communication, and problem-solving skills, essential for working effectively within a team and with cross-functional partners.

• Demonstrated passion for thoughtful, mission-driven design that aims to create tangible and meaningful impact. Preferred Skills:

• Experience in designing for K–12 education or related educational technology sectors.

• Basic video editing capabilities or familiarity with video production workflows.

• Experience with motion graphics or animation for digital content.

📝 Enhancement Note: The experience level is inferred from "Sr. Graphic Designer" and the requirement for "5+ years," positioning the candidate as a mid-to-senior level professional. The emphasis on "Advanced PowerPoint" is a critical, often overlooked skill for roles supporting sales and marketing presentations. The portfolio requirement is crucial and should demonstrate a breadth of relevant work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates expertise in brand identity development, showcasing the evolution and application of logos, color palettes, and typography across various media.

• Detailed case studies of marketing collateral projects, illustrating the design process from brief to execution, including problem identification, creative solutions, and final deliverables.

• Examples of digital design work, highlighting proficiency in creating assets for web, social media, email campaigns, and online advertising, with an emphasis on engagement and conversion.

• Presentation of trade show and event design concepts, including booth layouts, signage, and promotional materials, demonstrating an understanding of spatial design and event branding.

• Visual system documentation or examples that showcase the ability to create and maintain cohesive design frameworks for complex projects or product suites. Process Documentation:

• Documented workflows for managing design projects from brief intake through final asset delivery, including version control and stakeholder approval processes.

• Examples of process optimization within design workflows, such as implementing templates, style guides, or automation tools to improve efficiency and consistency.

• Evidence of collaboration with content and marketing teams to ensure design execution aligns with strategic messaging and campaign objectives.

• Clear articulation of how design decisions are informed by user needs, brand strategy, and performance metrics.

📝 Enhancement Note: For a senior graphic design role, a portfolio is paramount. This section infers the expected content and structure of that portfolio, focusing on demonstrating strategic thinking, process, and measurable impact, which are critical for operations-adjacent creative roles.

💵 Compensation & Benefits

Salary Range: The expected base salary range for this position is $70,000 - $95,000 annually. This estimate is based on industry benchmarks for Senior Graphic Designers in remote US roles, considering the experience level (5-10 years), the mission-driven nature of Great Minds, and the specific skill set required (Adobe Suite, PowerPoint, Brand Identity). The final offered salary may vary based on candidate qualifications, location, and internal equity.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) policy, including vacation, sick leave, and holidays.

• 401(k) retirement savings plan with potential company match.

• Professional development opportunities, including access to design workshops, conferences, and online learning platforms.

• Employee Assistance Program (EAP) for mental health and wellness support.

• Potential for performance-based bonuses or incentives.

• Remote work stipend or home office setup allowance.

Working Hours: Full-time, typically 40 hours per week. Flexibility may be offered to accommodate different time zones and personal needs, provided that core collaboration hours and project deadlines are met.

📝 Enhancement Note: A salary range has been estimated based on the role's seniority, required skills, and the "remote US" location. The benefits listed are standard for a full-time professional role and are tailored to support a remote workforce. The provided salary range is a conservative estimate and should be treated as a guideline.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Technology / Curriculum Development. Great Minds operates in the critical sector of K-12 education, providing high-quality curriculum and professional development. This industry demands a commitment to impactful, research-backed solutions that genuinely improve learning outcomes for students and support educators. The company's mission as a Public Benefit Corporation underscores a dedication to social good alongside business success.

Company Size: Great Minds is a high-growth organization, indicating a dynamic and evolving environment. While an exact number isn't provided, "high-growth" suggests a company that is likely beyond startup phase but still scaling rapidly, offering opportunities for significant impact and career advancement. This size typically means established processes but also the agility to adapt and innovate quickly.

Founded: Founded in 2007, Great Minds has a significant history in developing and distributing educational content. This longevity implies a stable foundation and a deep understanding of the education market, while its current "high-growth" phase indicates a forward-looking strategy and investment in expansion and new product development.

Team Structure: The Sr. Graphic Designer will report to the Design Manager within the Marketing Creative team. This team likely collaborates closely with broader Marketing, Content, Product Development, and Sales departments. The structure suggests a centralized creative function that supports various GTM and internal communication needs.

Methodology: Great Minds emphasizes usability, coherence, and practical implementation in its educational products. This ethos likely extends to its internal operations and marketing efforts, valuing clarity, effectiveness, and data-informed decision-making. The company is focused on building connected, customer-informed experiences, suggesting a user-centric approach across all functions.

Company Website: https://www.greatminds.org/

📝 Enhancement Note: The company's mission as a Public Benefit Corporation is a key cultural differentiator. The "high-growth" status implies a fast-paced environment with opportunities to shape processes. The focus on "customer-informed experiences" suggests a data-driven and user-centric approach that will likely influence design decisions.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Senior, indicating a level of expertise and responsibility beyond entry-level or mid-level positions. A Senior Graphic Designer is expected to work with a high degree of autonomy, lead complex projects, mentor junior designers (if applicable), and contribute strategically to the brand's visual direction. They are often involved in shaping design processes and standards.

Reporting Structure: The Sr. Graphic Designer will report directly to the Design Manager. This direct reporting line allows for focused guidance, feedback, and professional development. The Design Manager will likely oversee the overall creative strategy and resource allocation, while the Sr. Graphic Designer will focus on execution, project leadership, and contributing creative insights.

Operations Impact: While this is a creative role, its impact is deeply intertwined with operations. The visual assets produced will directly support marketing campaigns, sales enablement materials, and brand perception, all of which are critical components of the Go-To-Market (GTM) strategy. Effective design can significantly influence lead generation, customer acquisition, and retention by enhancing brand recognition and communication clarity. The ability to translate complex educational concepts into accessible visuals is a key operational contribution.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, advanced digital design, or educational branding through company-sponsored training or project assignments.

• Leadership Development: Potential to move into a Lead Designer or Art Director role, overseeing creative projects, managing junior talent, and contributing more heavily to strategic creative planning.

• Cross-Functional Exposure: Involvement in projects that require close collaboration with product, marketing, and sales teams, offering broader business context and understanding of GTM operations.

• Process Improvement: As a newly created role, there's a significant opportunity to define and refine design workflows, style guides, and best practices for the Marketing Creative team.

📝 Enhancement Note: The "Senior" designation implies a trajectory towards leadership or specialized expertise. The emphasis on "newly created role" is a strong indicator of growth potential, where the individual can significantly influence the function.

🌐 Work Environment

Office Type: This position is designated as fully remote. This means the primary work environment will be a home office or a suitable alternative workspace chosen by the employee, offering flexibility in location within the United States.

Office Location(s): While the role is remote, Great Minds is based in Washington D.C. The company may have physical office spaces, but this specific position does not require regular attendance at any of them. The remote status is explicitly stated to be for candidates within the United States.

Workspace Context:

• Flexibility and Autonomy: The remote setup provides significant flexibility in managing work hours and personal schedules, allowing for a better work-life balance.

• Technology Dependence: Success in this role will rely heavily on robust digital communication tools and reliable internet connectivity to facilitate collaboration with remote team members and access necessary design software.

• Collaborative Tools: Expect to utilize a suite of collaboration platforms like Slack, Zoom, Google Workspace, and potentially project management software (e.g., Asana, Trello) to maintain seamless communication and workflow.

• Focus on Output: The emphasis will likely be on delivered results and project completion rather than physical presence, fostering a performance-oriented culture.

Work Schedule: The standard work schedule is 40 hours per week. While remote, maintaining consistent availability during core business hours (likely aligned with Eastern Time, given the company's headquarters) is essential for team collaboration, meetings, and timely project responses. Some flexibility may be possible, but adherence to deadlines and responsiveness are key.

📝 Enhancement Note: The "Remote OK" and "Fully Remote" designations, coupled with the "United States" location requirement, define the primary work environment. The context emphasizes the need for strong self-management and proficiency with remote collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, interest in Great Minds, and alignment with the company mission.

• Portfolio Review & Skills Assessment: A more in-depth interview with the Design Manager and potentially other creative team members. This stage will heavily focus on reviewing your portfolio, discussing specific projects, and assessing your technical skills (Adobe Suite, PowerPoint). You may be asked to walk through your design process for key pieces.

• Creative Challenge/Case Study: Candidates may be given a small design challenge or asked to present a case study from their portfolio that demonstrates their approach to a complex design problem relevant to marketing or branding in the education sector. This assesses problem-solving, strategic thinking, and presentation skills.

• Cross-Functional Interview: An interview with stakeholders from marketing, content, or other departments you would collaborate with. This assesses collaboration style, communication effectiveness, and ability to integrate design with broader business objectives.

• Final Interview: Potentially a conversation with a senior leader to discuss cultural fit, long-term vision, and final alignment.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent the requirements of this Sr. Graphic Designer role (brand identity, marketing collateral, digital design, trade shows).

• Showcase Process: For each project, don't just show the final output. Explain the brief, your strategic approach, challenges encountered, how you solved them, and the outcomes or impact.

• Highlight Relevant Skills: Ensure your portfolio clearly demonstrates expertise in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and advanced PowerPoint capabilities. Include examples of complex layouts and custom presentations.

• Tailor to Education: If you have experience in education or with non-profits, highlight these projects. If not, explain how your general experience translates to the unique needs of this sector.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate (whether digital or a presentation deck), and visually polished.

Challenge Preparation:

• Understand the Mission: Research Great Minds' mission, products (Eureka Math, Wit & Wisdom, PhD Science), and target audience (educators, schools).

• Brand Consistency Focus: Be prepared to discuss how you ensure brand consistency across different media and campaigns.

• Problem-Solving: Anticipate questions about how you handle design feedback, tight deadlines, or conflicting stakeholder requests. Practice articulating your problem-solving approach using specific examples.

• Presentation Skills: If a presentation is required, practice delivering it concisely and confidently, focusing on the strategic rationale behind your design choices.

📝 Enhancement Note: The interview process is structured to evaluate not just design skills but also strategic thinking, collaboration, and cultural fit. Emphasis is placed on portfolio presentation and preparation for potential creative challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in InDesign (for layouts, brochures, whitepapers), Illustrator (for logos, icons, vector graphics), and Photoshop (for image editing, digital assets).

• Microsoft PowerPoint: Advanced skills are crucial for creating polished, custom presentations, often serving as a key collateral for sales and internal communications.

• Google Workspace: Likely used for collaboration, document sharing, and potentially presentations (Slides), especially in a remote environment.

Analytics & Reporting:

• While not a primary function, understanding basic digital analytics (e.g., engagement rates for digital ads, website traffic driven by campaigns) can inform design decisions for digital assets. Familiarity with tools like Google Analytics might be beneficial. CRM & Automation:

• No direct CRM or automation tools are specified for this role, but an understanding of how marketing collateral is used within CRM systems (e.g., Salesforce) or marketing automation platforms (e.g., HubSpot, Marketo) to track campaign performance would be advantageous for designing effective assets.

• Project Management Software: Proficiency in tools such as Asana, Trello, Monday.com, or similar platforms is expected for managing design tasks, deadlines, and team collaboration in a remote setting.

📝 Enhancement Note: The core toolset is standard for a graphic designer, with a specific emphasis on Adobe Suite and PowerPoint. The mention of Google Workspace and project management tools is typical for remote, collaborative environments.

👥 Team Culture & Values

Operations Values:

• Mission-Driven Impact: A strong commitment to the company's mission of improving education and supporting educators. Design work should reflect this purpose and aim for genuine positive impact on learning outcomes.

• Excellence & Rigor: A dedication to high-quality work, attention to detail, and striving for excellence in all creative output, mirroring the "joyful rigor" mentioned in product development.

• Collaboration & Partnership: A proactive and open approach to working with cross-functional teams, valuing input, and building strong working relationships to achieve shared goals.

• User-Centricity: Designing with the end-user (educators, students) in mind, ensuring that visual communications are clear, accessible, and effective for the intended audience.

• Innovation & Continuous Improvement: An openness to new ideas, design trends, and technologies, with a drive to constantly learn and elevate the quality and effectiveness of design work.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with marketing, content, product, and sales teams, ensuring design efforts are aligned with broader business strategies and campaign objectives.

• Feedback-Driven: An open and constructive approach to receiving and providing feedback on design work, fostering a culture of continuous improvement and shared creative development.

• Proactive Communication: Regularly sharing project updates, potential challenges, and creative insights with team members and stakeholders to ensure transparency and alignment.

• Teamwork Emphasis: Working collaboratively to achieve collective goals, supporting team members, and contributing to a positive and productive creative environment.

📝 Enhancement Note: The company culture is heavily influenced by its mission in education and its status as a Public Benefit Corporation. This translates into values that prioritize impact, quality, and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Needs: Effectively maintaining the core brand identity while creating fresh, engaging designs for diverse marketing campaigns and initiatives.

• Translating Complex Educational Concepts Visually: Developing clear, compelling visual narratives for intricate educational content and curriculum materials that resonate with educators and administrators.

• Managing Multiple Stakeholder Priorities: Navigating feedback and requirements from various departments (marketing, sales, leadership) to deliver designs that satisfy diverse needs and objectives.

• Adapting to a Fast-Paced, High-Growth Environment: Thriving in a dynamic setting where priorities may shift and new projects emerge frequently, requiring agility and efficient workflow management.

• Remote Collaboration Effectiveness: Ensuring seamless communication and high-quality output while working remotely, requiring strong self-discipline and proactive engagement with team members.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to attend workshops or online courses to master new features or specialized tools within the Adobe Creative Suite or explore new design software.

• Industry Trend Immersion: Access to resources, conferences, or webinars focused on the latest trends in graphic design, branding, and marketing communications, particularly within the education sector.

• Mentorship and Portfolio Development: Guidance from the Design Manager and senior team members on refining design strategies, portfolio presentation, and career path development.

• Exposure to Product Strategy: Gaining deeper insights into Great Minds' product development and educational philosophy, which can inform more strategic and impactful design solutions.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare and understand the demands of the role, while highlighting growth opportunities demonstrates the company's investment in employee development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance maintaining strict brand guidelines with the need for creative innovation in a marketing campaign. How did you approach it?" (Assesses brand adherence vs. creativity, strategic problem-solving)

• "How do you approach designing a comprehensive presentation deck for a complex product or initiative, ensuring clarity and impact for a diverse audience?" (Assesses PowerPoint skills, strategic communication, audience awareness)

• "Walk us through a challenging project where you had to translate abstract or complex information into clear, compelling visuals. What was your process and the outcome?" (Assesses problem-solving, design thinking, impact articulation) Company & Culture Questions:

• "What interests you most about Great Minds' mission, and how do you see your design skills contributing to our educational goals?" (Assesses cultural fit, mission alignment, strategic thinking)

• "How do you ensure your design work remains consistent and on-brand across multiple channels and campaigns?" (Assesses brand guardianship, process awareness)

• "Describe your ideal collaborative relationship with marketing and content teams. How do you ensure alignment and effective communication?" (Assesses collaboration style, stakeholder management) Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the objective, your role, the challenge, your solution (design process), and the results/impact.

• Highlight Key Skills: Verbally emphasize your proficiency with Adobe Suite and PowerPoint, mentioning specific features or techniques used.

• Demonstrate Strategic Thinking: Explain why you made certain design choices, linking them back to the project's goals or brand strategy.

• Be Prepared for Q&A: Anticipate questions about your design rationale, alternative solutions you considered, and how you handle feedback.

• Showcase Adaptability: If possible, include a diverse range of projects that demonstrate flexibility across print, digital, and event design.

📝 Enhancement Note: These questions are designed to probe the candidate's strategic thinking, problem-solving abilities, and understanding of how design supports business objectives, particularly within the context of an educational mission.

📌 Application Steps

To apply for this Sr. Graphic Designer position:

• Submit your application through the Great Minds careers portal via the provided link.

• Tailor Your Resume: Customize your resume to highlight experience and skills most relevant to this role, emphasizing "Sr. Graphic Designer," "marketing collateral," "brand identity," "Adobe Creative Suite," "PowerPoint," and any experience in the education sector. Use keywords from the job description.

• Curate Your Portfolio: Select 4-6 of your strongest projects that showcase your expertise in brand identity, marketing collateral (print & digital), and presentations. Ensure it's easily accessible online and professionally presented. Be ready to discuss your process and rationale for each piece.

• Craft a Compelling Cover Letter: Write a cover letter that addresses your passion for Great Minds' mission, your qualifications as a Sr. Graphic Designer, and how your skills align with the specific responsibilities outlined. Briefly mention your portfolio and readiness for a remote role.

• Prepare for Interview Stages: Familiarize yourself with Great Minds' products and mission. Practice articulating your design process and strategic thinking, especially for case studies or potential creative challenges. Be ready to discuss your experience with collaboration and brand consistency.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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