Sr. Graphic Designer

📍 Job Overview

Job Title: Sr. Graphic Designer

Company: EBSCO Industries Inc (Moultrie)

Location: Birmingham, AL 35242

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: 2026-06-22

Experience Level: Mid-Level (4+ years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in establishing and maintaining the creative quality of all customer-facing communications for Moultrie, a leader in game feeders and cellular camera innovation.

• The Sr. Graphic Designer will own the creative execution of lifecycle marketing messages, focusing on building customer loyalty through compelling and brand-consistent design.

• A key responsibility is developing and maintaining a scalable, modular component library within Figma to ensure efficient and consistent implementation by developers.

• The position requires a strong understanding of responsive email design principles, cross-client rendering, and the technical nuances of marketing automation platforms.

📝 Enhancement Note: This role is explicitly focused on Customer Experience (CX) design, with a strong emphasis on lifecycle marketing communications (email, SMS, in-app). While the title is "Sr. Graphic Designer," the responsibilities align closely with a specialized CX Designer or Email Designer role within a marketing or operations function. The emphasis on loyalty over immediate conversion, and the ownership of creative quality before customer delivery, points to a strategic, high-impact design position.

📈 Primary Responsibilities

• Set and maintain the highest creative standards for all lifecycle messaging, including onboarding, activation, retention, and win-back campaigns, ensuring each piece reflects Moultrie's brand excellence.

• Design messaging with a deep understanding of the target audience (hunters) and their context within their "season," tailoring the creative approach to resonate with their mindset and relationship with the brand.

• Actively contribute to concept development by bringing creative ideas for subject line angles, message hooks, and offer framing, serving as a true creative partner to the lifecycle marketing leader.

• Develop and maintain a robust, modular component library in Figma, including reusable design blocks and patterns, to facilitate scalable implementation by development teams.

• Own the complete handoff process to developers, providing precise Figma specifications, optimized assets, and conducting thorough rendering QA across major email clients (Gmail, Apple Mail, Outlook) and mobile platforms, including dark mode variations.

• Evolve and manage the overall CX design system, ensuring consistency in typography, color, iconography, and photography direction across all digital touchpoints to create an unmistakably Moultrie visual identity.

📝 Enhancement Note: The responsibilities highlight a blend of creative design, system thinking, and technical execution. The emphasis on "design for the hunter, not the send" indicates a strategic approach to customer segmentation and personalization within design. The ownership of QA and developer handoff underscores the need for meticulous attention to detail and an understanding of production workflows.

🎓 Skills & Qualifications

Education: Formal education in Graphic Design, Visual Communications, or a related field is beneficial but not explicitly stated as a strict requirement; a strong portfolio demonstrating equivalent skill and experience will be considered.

Experience: Minimum of 4+ years of professional design experience, with a significant portion dedicated to email, lifecycle marketing, or in-app design.

Required Skills:

• Advanced proficiency in Figma, including the creation and management of component libraries, design tokens, prototyping capabilities, and seamless developer handoff.

• Expertise in the Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Deep understanding of responsive email design principles, including mobile-first layouts, various breakpoints, cross-client rendering challenges, and dark mode implementation.

• Experience with project management tools such as Asana or comparable platforms for workflow tracking and task management.

• Ability to articulate a strong design point of view and defend creative decisions with clear reasoning, especially under pressure.

• Demonstrated understanding of how design decisions translate into code and how marketing automation platforms (like Braze, Iterable) handle dynamic content. Preferred Skills:

• Familiarity with Adobe After Effects and Lightroom for enhanced visual asset creation.

• Experience in conceptualizing and contributing to campaign strategy beyond just execution.

• Understanding of UX design principles and customer journey mapping.

• Experience working within or contributing to established design systems.

📝 Enhancement Note: The requirement for "4+ years with a meaningful portion in email, lifecycle, or in-app design" is a critical filter. The emphasis on Figma and understanding of dynamic content platforms suggests a need for modern design tool proficiency and a grasp of marketing technology integration. The "shipping and caring" attitude implies a need for efficiency without compromising quality, a common trait in fast-paced marketing operations environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 4+ years of design work, with a substantial focus on responsive email design and lifecycle marketing campaigns.

• Demonstrate experience in building and utilizing modular component libraries and design systems within tools like Figma.

• Include case studies or examples that illustrate your ability to design for specific customer segments and their journey stages (e.g., onboarding, retention).

• Present examples that highlight your understanding of cross-client rendering and dark mode implementation, showing how you ensured consistent visual experiences.

• Show evidence of your QA process for digital communications, detailing how you ensure accuracy and optimal rendering before deployment. Process Documentation:

• Examples of your workflow for designing and handing off assets to developers, including spec sheets and asset organization.

• Documentation or case studies detailing how you've contributed to evolving a design system or component library.

• Evidence of how you approach problem-solving for complex design challenges within email or other digital channels.

• Demonstrate your process for user-centric design, explaining how you incorporate audience understanding into your creative output.

📝 Enhancement Note: The emphasis on a "portfolio showing responsive email craft, systems thinking, and consistent execution across digital touchpoints" is paramount. Candidates should be prepared to walk through their design process, explain their tool choices (especially Figma), and articulate how their work contributes to measurable outcomes like customer loyalty and engagement.

💵 Compensation & Benefits

Salary Range: Based on the "Sr." title, 4+ years of experience, and the specialized nature of CX/email design, an estimated salary range for a Sr. Graphic Designer in Birmingham, AL, would typically fall between $70,000 and $95,000 annually. This estimate considers industry benchmarks for similar roles in the Southeast US, factoring in the required technical skills and creative responsibilities.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan (e.g., 401k) with potential company match, crucial for long-term financial planning.

• Paid time off (PTO), including vacation, sick leave, and holidays, allowing for work-life balance.

• Opportunities for professional development, including training, workshops, and potential conference attendance, supporting continuous learning in design and marketing technology.

• Potential for employee stock purchase plans or other incentive programs, aligning employee success with company growth.

Working Hours: The role is listed as Full-Time, typically implying a standard 40-hour work week. However, given the creative and deadline-driven nature of marketing communications, occasional flexibility may be required to meet project timelines, especially around campaign launches.

📝 Enhancement Note: The salary estimate is based on general U.S. market data for senior-level design roles with specialized digital communication experience in a mid-sized metropolitan area. Actual compensation may vary based on the candidate's specific qualifications, interview performance, and EBSCO's internal compensation structure. The benefits listed are standard for a company of EBSCO's size and industry presence.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the hunting and outdoor recreation sector, specifically focusing on game feeders and cellular camera innovation through its Moultrie brand. This industry demands a deep understanding of consumer behavior, seasonal trends, and a strong appreciation for the outdoors.

Company Size: EBSCO Industries Inc is a large, diversified conglomerate. Moultrie, as a brand within EBSCO, likely operates with a degree of autonomy but benefits from the resources and stability of a larger parent company. A large company setting often means established processes, potential for cross-departmental collaboration, and defined career paths.

Founded: EBSCO Industries was founded in 1944, indicating a long history of business operations and adaptation. Moultrie's specific founding or acquisition date is not provided but its leadership in its niche suggests a significant presence and evolution within the market.

Team Structure:

• The Sr. CX Designer will report to the lifecycle marketing leader, indicating a direct reporting line within the marketing department.

• Collaboration will be essential with lifecycle marketing strategists, potentially with product marketing, content creators, and development teams responsible for implementing the designed components.

• The team structure likely promotes a "Bias for Action" and "Win as a Team" mentality, encouraging proactive contributions and collaborative problem-solving. Methodology:

• The company emphasizes a "Customer Obsession" and "Deliver Results" approach, suggesting that design decisions must be customer-centric and demonstrably contribute to business objectives.

• A "Bias for Action" and "Act Boldly" principle implies a culture that values initiative, experimentation, and swift execution.

• "Excellence is the Standard" points to a commitment to high quality and meticulous attention to detail in all outputs, particularly critical for a design role.

Company Website: https://www.moultrie.com

📝 Enhancement Note: The company's stated principles (Customer Obsession, Excellence, Bias for Action, etc.) are key cultural indicators. Candidates should align their approach and examples to these values. The diversified nature of EBSCO suggests potential for internal mobility or exposure to different business units over time.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior level individual contributor. It requires a high degree of autonomy, creative ownership, and the ability to guide junior designers or contribute significantly to design systems. The focus on CX and lifecycle marketing suggests a specialization within the broader marketing or GTM operations function.

Reporting Structure: The designer will report directly to the lifecycle marketing leader, who is responsible for strategy. This implies a collaborative partnership where the designer translates strategic briefs into high-quality creative execution and also contributes creative ideas to the strategy itself.

Operations Impact: The role's impact is directly tied to customer engagement, loyalty, and conversion rates driven by email and in-app communications. By ensuring creative excellence and a consistent brand experience, this designer will play a crucial role in building customer trust, reducing churn, and ultimately driving revenue through more effective customer journeys.

Growth Opportunities:

• Specialization: Deepen expertise in CX design, email marketing best practices, and marketing automation platform integration, potentially becoming a lead CX designer or email specialist.

• Systems Ownership: Grow into a role managing and expanding the company's design system across multiple channels or products.

• Leadership: Progress to a Design Lead or Art Director position, overseeing creative teams and strategic creative direction for marketing initiatives.

• Cross-functional Impact: Gain broader experience by collaborating on projects with product development, UX/UI teams, and other marketing disciplines, potentially moving into broader product design or marketing strategy roles.

📝 Enhancement Note: The "Sr." title suggests that candidates are expected to operate with a high degree of independence and to contribute strategically. The growth opportunities highlight a path from specialized execution to broader strategic and leadership roles within a creative or marketing operations framework.

🌐 Work Environment

Office Type: The role is based in Birmingham, Alabama, and is designated as "On-site," indicating a traditional office-based work environment. This suggests a collaborative setting where in-person brainstorming and team interaction are expected.

Office Location(s): The primary location is Birmingham, AL 35242. This area likely offers a professional office setting conducive to creative work, with amenities and accessibility typical of a corporate environment.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with the lifecycle marketing leader and other marketing/creative team members.

• Access to necessary design software (Figma, Adobe Creative Suite) and project management tools (Asana) will be standard.

• Opportunities for direct feedback and real-time collaboration on design concepts and asset creation are likely.

Work Schedule: A standard 40-hour work week is expected for this full-time, on-site position. While core hours will likely be defined, the creative nature of the role may necessitate occasional flexibility to meet campaign deadlines, especially during critical launch periods.

📝 Enhancement Note: The "On-site" requirement is a key factor for candidates. This environment typically allows for more spontaneous collaboration and team cohesion, which can be beneficial for creative roles. Candidates should consider their preference for in-person versus remote work when evaluating this opportunity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements. Be prepared to articulate your experience with email design, Figma, and systems thinking.

• Creative Challenge/Portfolio Presentation: Likely a session where you present your portfolio, discuss your design process, and potentially tackle a small, timed design exercise or case study related to lifecycle messaging. Focus on explaining your rationale and how your designs align with customer loyalty and brand consistency.

• Hiring Manager Interview: A discussion with the lifecycle marketing leader to delve deeper into your strategic thinking, collaboration style, and understanding of the hunting market.

• Team/Cross-functional Interviews: Potential meetings with other marketing team members or developers to assess cultural fit and collaboration capabilities.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects, emphasizing those involving responsive email, lifecycle marketing, or design systems.

• Tell a Story: For each project, clearly articulate the problem, your approach, the tools used (especially Figma), your specific contributions, and the outcomes or lessons learned.

• Highlight Systems Thinking: If you've built component libraries or contributed to design systems, demonstrate this clearly. Explain the benefits and scalability.

• Showcase Technical Understanding: Be ready to discuss your knowledge of email client rendering, responsive design techniques, and how your designs integrate with marketing automation platforms.

• Tailor to Moultrie: If possible, include a conceptual piece or analysis that shows you understand Moultrie's brand and target audience, demonstrating your ability to apply your skills to their specific context.

Challenge Preparation:

• If a design challenge is presented, focus on understanding the prompt, sketching initial ideas quickly, and then executing a refined design in Figma.

• Be prepared to justify your design choices based on customer needs, brand guidelines, and technical feasibility.

• Practice articulating your thought process clearly and concisely, as this is often more important than the final pixel-perfect output in a timed exercise.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio and their ability to articulate their design process and strategic thinking. Candidates should prepare specific examples of how they've driven customer loyalty through design and managed complex design systems.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, including advanced features like component libraries, design tokens, prototyping, and developer handoff. Proficiency here is non-negotiable.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creation of visual assets.
  • Illustrator: For vector graphics, icons, logos, and illustrations.
  • InDesign: Potentially for more complex layout design or brand collateral, though less central to email/digital than Figma.
  • After Effects (Preferred): For motion graphics or animated elements in digital communications.
  • Lightroom (Preferred): For photo editing and management.

Analytics & Reporting: While not a primary design tool, understanding how designs perform is key. Familiarity with analytics from marketing automation platforms (e.g., open rates, click-through rates) will be beneficial for iterative design improvements.

CRM & Automation:

• Marketing Automation Platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud): Crucial to understand how designs are implemented, how dynamic content is surfaced, and the technical constraints and possibilities within these systems.

• Asana (or comparable): For project management, task tracking, and team collaboration on design workflows.

📝 Enhancement Note: The technology stack is heavily skewed towards design and marketing automation tools. Mastery of Figma and a strong understanding of how designs function within email clients and marketing platforms are critical.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: Every design decision should prioritize the customer's experience and aim to build trust and loyalty. This means understanding the hunter's perspective and designing accordingly.

• Excellence is the Standard: A commitment to high-quality, polished, and technically sound design output. No compromises on craft, but balanced with efficiency.

• Bias for Action: Proactively identifying opportunities for creative improvement and executing solutions swiftly.

• Act Boldly: Willingness to propose innovative creative ideas and take calculated risks to stand out.

• Deliver Results: Designs must contribute to measurable business objectives, such as customer engagement, retention, and conversion.

• Be Curious and Learn: Continuously seeking to improve design skills, stay updated on industry trends, and understand the evolving needs of the customer and the market.

• Win as a Team: Collaborating effectively with marketing strategists, developers, and other stakeholders to achieve shared goals.

Collaboration Style:

• Partnership: Working closely with the lifecycle marketing leader as a creative partner, contributing ideas beyond just execution.

• Cross-functional Integration: Seamless collaboration with developers to ensure designs are implementable and function correctly.

• Feedback-Oriented: Openness to receiving and giving constructive feedback to continuously improve creative work and processes.

• Proactive Communication: Keeping stakeholders informed about design progress, challenges, and timelines.

📝 Enhancement Note: The company's explicitly stated principles are directly applicable to the team culture. Candidates should be prepared to demonstrate how they embody these values in their work and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Craft and Speed: The need to maintain high creative quality while meeting tight deadlines for campaign launches. This requires efficient workflows and strong prioritization skills.

• Designing for a Niche Audience: Deeply understanding the nuances of the hunter demographic and translating that understanding into compelling, relevant designs without being a direct participant in the activity.

• Cross-Client Rendering Complexity: Ensuring consistent and optimal visual presentation of emails across a wide variety of email clients and devices, each with its own rendering engine.

• Evolving Marketing Technology: Keeping pace with updates and capabilities of marketing automation platforms to maximize design potential within their constraints.

Learning & Development Opportunities:

• Deep Dive into Lifecycle Marketing: Gaining expertise in the strategic and creative aspects of customer journeys across different stages.

• Advanced Figma & Design Systems: Becoming a go-to expert for Figma best practices and contributing significantly to the evolution of scalable design systems.

• Industry Trends: Staying abreast of emerging trends in email design, digital marketing, and the outdoor/hunting industry.

• Cross-functional Exposure: Learning from marketing strategists and developers to gain a more holistic understanding of the GTM process.

📝 Enhancement Note: The challenges are typical for a senior designer in a marketing operations context, requiring both creative skill and operational efficiency. The growth opportunities point towards specialization and increasing strategic influence within the organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strict brand guideline with a creative brief to achieve a compelling marketing message. How did you approach it?" (Assesses creativity within constraints)

• "Walk me through your process for designing a responsive email campaign from brief to final QA. What are your key considerations at each stage?" (Assesses workflow, technical understanding, and detail orientation)

• "How do you approach designing for a specific customer persona, especially if it's an audience you're not intimately familiar with? Provide an example." (Assesses empathy, research skills, and audience-centric design)

• "Imagine we're launching a new feature for our cellular cameras. How would you approach designing the onboarding email series to ensure high adoption and customer satisfaction?" (Assesses strategic thinking and application of design principles) Company & Culture Questions:

• "Based on our company principles (Customer Obsession, Excellence, Bias for Action, etc.), how do you see your role as a Sr. Graphic Designer contributing to these values?" (Assesses cultural alignment)

• "Describe your experience working with developers. How do you ensure a smooth handoff and effective implementation of your designs?" (Assesses collaboration and technical communication)

• "What are your thoughts on the current trends in email marketing design, and how do you ensure your work stays fresh yet on-brand?" (Assesses industry awareness and strategic design application) Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your experience, then present 3-4 key projects. For each project, clearly state the objective, your role, the problem you solved, your design process (especially Figma usage), your solutions, and the results or learnings.

• Highlight Systems: If you have examples of component libraries or design systems, dedicate specific slides to explaining their structure, benefits, and your contribution.

• Showcase Technical Nuances: Be prepared to discuss responsive design, dark mode, and cross-client rendering challenges and how you addressed them in your work.

• Engage: Ask clarifying questions, invite feedback, and be ready to discuss your decisions in detail. Demonstrate your passion for design and your ability to think critically.

📝 Enhancement Note: Interview questions will likely probe not just design skill but also strategic thinking, understanding of marketing operations, and cultural fit based on the company's stated principles. Candidates should prepare to discuss their process and rationale in detail.

📌 Application Steps

To apply for this Sr. Graphic Designer position:

• Submit your application through the provided link on the EBSCO Careers website.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your 4+ years of experience in email/lifecycle design, proficiency in Figma, and any experience with design systems or marketing automation platforms.

• Resume Optimization: Use keywords from the job description (Figma, Adobe Creative Suite, responsive email design, lifecycle marketing, CX design, component libraries, Asana) to ensure ATS compatibility and clearly list achievements with quantifiable results where possible.

• Prepare Your Presentation: Rehearse your portfolio walkthrough, focusing on clear articulation of your design process, strategic thinking, and how your work aligns with customer loyalty and brand excellence, referencing Moultrie's principles.

• Company Research: Familiarize yourself with Moultrie's products, website, and overall brand presence to demonstrate genuine interest and an understanding of their market and customer base.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.