Social Media / Content Designer

📍 Job Overview

Job Title: Social Media / Content Designer

Company: FloSports, Inc.

Location: Austin, Texas, United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: September 21, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is a dedicated Social Media / Content Designer position focused on creating compelling visual content for FloSports' diverse sports verticals across all major social and digital platforms.

• The designer will be instrumental in translating brand direction and design standards into practical, social-first assets that resonate with sports fans and drive engagement.

• A key responsibility will be developing scalable templates and design systems to empower the Content team for more efficient, on-brand content creation.

• The position requires a blend of creative execution, strategic thinking about social media effectiveness, and a strong understanding of sports culture to stop scrolling and capture audience attention.

📝 Enhancement Note: While the raw job description focuses heavily on design execution, the role's description as a "dedicated partner to the Content organization" and the emphasis on "what makes people stop scrolling" and "evolve how the FloSports brand comes to life" suggest a strategic component beyond pure production. This role is not just about making graphics, but about contributing to the effectiveness and visual evolution of FloSports' social media presence. The "Content owns the need. Creative owns the standard. You help connect the two" statement further reinforces this intermediary, strategic function.

📈 Primary Responsibilities

• Design and produce high-quality, social-first graphics and visual assets tailored for platforms including Instagram, TikTok, YouTube, X (formerly Twitter), and Facebook.

• Develop eye-catching thumbnails, breaking-news graphics, athlete and event storytelling visuals, statistical graphics, rankings displays, and promotional content to support daily social media needs.

• Collaborate closely with Content teams to rapidly translate stories, significant moments, and emerging ideas into visually engaging and shareable content.

• Create and maintain scalable templates, comprehensive toolkits, and design systems that enhance efficiency for Content teams while rigorously upholding FloSports' brand guidelines.

• Lead and refine the visual approach for recurring content series and formats across FloSports' various sports verticals, ensuring consistency and brand cohesion.

• Effectively translate established FloSports brand standards into practical, adaptable visual solutions suitable for the fast-paced demands of social media.

• Ensure unwavering consistency in typography, color palettes, logo usage, composition, and overall visual quality across all assets created by the Content teams.

• Proactively identify opportunities to innovate and improve existing social media content formats, moving beyond the use of legacy templates.

• Experiment with novel visual styles, formats, motion graphics, AI-driven creative techniques, and emerging technologies to elevate the quality and speed of social content production.

• Foster strong collaborative relationships with fellow designers, editors, producers, social media leads, and other content creators throughout FloSports.

• Strategically balance the need for speed in content delivery with a commitment to creative excellence, recognizing when rapid deployment is critical and when a larger moment warrants a more refined artistic approach.

• Stay abreast of current sports culture trends, evolving social media design best practices, platform-specific user behaviors, and the innovative content strategies employed by leading sports and media organizations.

📝 Enhancement Note: The responsibilities are heavily focused on execution and collaboration within a fast-paced content environment. The emphasis on "building scalable templates, toolkits, and design systems" and "identifying opportunities to improve existing social formats" indicates a need for a designer who not only creates but also optimizes processes for content creation efficiency, a key aspect of GTM and operations enablement.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred for roles requiring a strong foundation in design principles and brand strategy.

Experience: A minimum of 2-5 years of professional experience in social media design, digital content creation, or graphic design within the sports, entertainment, or media industry is expected. Experience in a fast-paced environment with rapid content turnaround is crucial.

Required Skills:

• A robust portfolio that clearly showcases social-first design principles, exceptional visual storytelling capabilities, mastery of typography, strong compositional skills, and a proven ability in brand thinking.

• Demonstrated experience in designing for social media platforms, digital content, and ideally within the sports or entertainment media sector.

• Advanced proficiency in Adobe Photoshop and Adobe Illustrator for graphic creation and manipulation.

• A solid understanding of what constitutes effective creative content across diverse social media platforms and audience demographics.

• The capacity to work with high velocity and manage multiple concurrent requests while maintaining meticulous attention to detail.

• Comfort and capability in working within an established brand system while also possessing the judgment to propose and implement forward-thinking enhancements.

• Strong collaborative spirit, adept at receiving direction from the Creative team and working effectively with Content stakeholders on a daily basis.

• Ability to excel in creating both unique, high-impact individual pieces and repeatable, scalable systems that can be utilized by other content creators. Preferred Skills:

• Experience with motion graphics and video editing software such as Adobe After Effects, Adobe Premiere Pro, or similar tools.

• Familiarity with collaborative design tools like Figma for interface design and prototyping, which can be beneficial for system design.

• A genuine interest in sports and a nuanced understanding of fan culture, which is strongly preferred for contextual relevance and creative resonance.

📝 Enhancement Note: The "Knowledge, Skills, and Abilities" section directly translates into required and preferred skills. The emphasis on a "strong portfolio demonstrating social-first design, visual storytelling, typography, composition, and brand thinking" is paramount. The preference for motion graphics and sports culture understanding highlights areas where candidates can differentiate themselves. The "2-5 years" experience level is inferred from the nature of the responsibilities and the expectation of developing scalable systems, which typically requires some prior professional exposure.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that prominently features a strong collection of social-first graphic design work, demonstrating an understanding of platform-specific nuances and engagement tactics.

• Showcase examples of visual storytelling that effectively communicate narratives, athlete journeys, or event highlights through design.

• Include case studies or examples of typography application that highlight readability, brand consistency, and aesthetic appeal across various social media formats.

• Present examples of compositional excellence, illustrating how layouts are structured to guide the viewer's eye and maximize impact within limited social media spaces.

• Demonstrate a clear understanding of brand thinking, with examples showing how design decisions align with and enhance established brand guidelines, or how brand systems have been effectively extended. Process Documentation:

• Provide examples of how you have developed or utilized design systems, templates, or toolkits to streamline content creation processes for teams.

• Showcase instances where you've identified opportunities to improve existing content formats or design workflows, detailing the problem, your solution, and the resulting impact.

• Include examples of how you've translated brand standards into practical, repeatable design solutions for high-volume content production environments.

• Demonstrate your ability to iterate on visual styles and experiment with new techniques, showcasing any projects where you've pushed creative boundaries for social media.

📝 Enhancement Note: For a role like this, the portfolio is critical. It's not just about showing pretty pictures, but about demonstrating a strategic approach to social media design, efficiency through templating, and brand consistency. The "Process Documentation" here refers to the ability to articulate and showcase the process behind the portfolio pieces, particularly concerning efficiency and systemization.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Social Media / Content Designer with 2-5 years of experience in Austin, Texas, the estimated annual salary range is approximately $60,000 - $85,000. This range accounts for the cost of living in Austin, the specific demands of the role (social-first design, speed, brand consistency), and the company's industry (sports media).

Benefits:

• Comprehensive Medical, Dental, and Vision plans to ensure employee well-being.

• Company-paid Short-Term Disability, Long-Term Disability, and Life Insurance for financial security.

• Generous 401(K) company match, vested immediately, to support long-term financial planning.

• Progressive Parental Leave policies to support new parents.

• Flexible Paid Time Off, allowing employees to manage their personal time effectively.

• Annual Equity Awards for top performers, aligning individual success with company growth.

• On-site amenities including a stocked snack bar and catered lunch/breakfast tacos weekly.

• Opportunities for professional development through Hack-a-thons and team-building events.

• Company donations to youth sports teams coached by employees, reflecting a commitment to community.

Working Hours: The standard working hours are approximately 40 hours per week. However, the role may require some work on select nights and weekends to accommodate the fast-paced nature of social media and live sports events.

📝 Enhancement Note: The salary range is an estimation based on available data for similar roles in Austin, TX, considering the experience level and industry. The benefits listed are directly extracted from the provided text and presented with additional context relevant to operations professionals (e.g., financial security, long-term planning). The working hours note includes the caveat about potential weekend/evening work, common in media and sports.

🎯 Team & Company Context

🏢 Company Culture

Industry: FloSports operates within the dynamic Sports Media and Entertainment industry, focusing on niche and underserved sports. This means a fast-paced, content-driven environment where passion for sports is a significant cultural driver. The company aims to be the essential destination for passionate fans, requiring a constant flow of engaging content.

Company Size: FloSports is a growing company, likely falling into the mid-size category (e.g., 200-500 employees). This size often implies a blend of established processes with the agility and opportunity of a growing organization. For operations professionals, this can mean opportunities to build and refine systems while still having direct access to leadership.

Founded: FloSports was founded with a mission to provide coverage for sports that are often overlooked by traditional media. This founding principle likely translates into a culture that values passion, innovation, and a commitment to serving specific communities. The company's growth and expansion into numerous sport verticals suggest a strategic and ambitious operational approach.

Team Structure:

• The Creative team, to which this designer reports from a brand and design standards perspective, likely comprises graphic designers, art directors, and potentially motion designers.

• The Content organization is a primary partner, likely a larger team including editors, producers, social media managers, and writers who manage day-to-day content priorities and execution.

• This role acts as a crucial bridge between the "Creative" standard-setting and the "Content" execution, requiring strong collaboration and communication across these functions. Methodology:

• Data analysis is implicitly important for understanding social media performance and informing design choices, though not explicitly detailed for this role.

• Workflow planning and optimization are key, especially in developing templates and systems to aid the Content team's efficiency.

• Automation and efficiency practices are encouraged through the use of AI tools and the creation of scalable design solutions.

Company Website: https://www.flosports.tv/

📝 Enhancement Note: The company description and specialties point towards a passion-driven, growth-oriented environment. The "Content owns the need. Creative owns the standard" dynamic is a key insight into the internal operational structure for content creation, highlighting the need for a designer who can bridge these two functions effectively.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (2-5 years of experience). It requires independent execution of design tasks, the ability to develop and manage design systems, and proactive contribution to visual strategy for specific content formats. It is beyond an entry-level production role but not yet a senior or lead position.

Reporting Structure: The designer reports to the Creative team for brand direction, design standards, and professional development. However, their day-to-day priorities and workload management are closely aligned with and guided by the Content organization. This dual reporting dynamic requires strong communication and prioritization skills.

Operations Impact: While not a traditional "operations" role, the designer's work directly impacts the efficiency and effectiveness of FloSports' Go-To-Market (GTM) content strategy. By creating scalable templates and social-first assets, they enable faster content production, maintain brand consistency, and enhance fan engagement, all of which contribute to audience growth and retention—key GTM metrics.

Growth Opportunities:

• Specialization: Deepen expertise in social-first design, motion graphics, or specific sports vertical branding within FloSports.

• System Design: Take on more responsibility for developing and evolving FloSports' comprehensive design systems for social media.

• Creative Leadership: Potentially transition into a Senior Designer or Art Director role, leading visual strategy for specific campaigns or verticals, and mentoring junior designers.

• Cross-Functional Collaboration: Develop stronger partnerships with marketing, product, and editorial teams to influence broader visual communication strategies.

📝 Enhancement Note: The "Growth Opportunities" are framed in the context of a creative career path but highlight how advancements in design can support broader operational and GTM objectives through efficiency and strategic visual communication. The reporting structure is unique and requires careful navigation.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment. The mention of "All-hands events hosted in beautiful Austin, Texas" and "Stocked snack bar, catered lunch and breakfast tacos every week" suggests a vibrant, collaborative, and amenity-rich office setting.

Office Location(s): The role is based in Austin, Texas, a hub for technology and creative industries, offering a dynamic professional environment.

Workspace Context:

• The workspace is likely designed to foster collaboration, with opportunities to interact with designers, content creators, editors, and social media leads.

• Access to necessary design tools and technology, including Adobe Creative Suite, and potentially motion/prototyping software, would be standard.

• The environment is expected to be fast-paced, reflecting the demands of sports media and social content creation, requiring individuals who can thrive under pressure and meet tight deadlines.

Work Schedule: The standard work schedule is 40 hours per week. However, the nature of live sports media means that flexibility is required, with potential for work on evenings and weekends, especially during major events or breaking news cycles. This requires an operations mindset that can adapt to variable demands.

📝 Enhancement Note: The on-site nature of the role and the mention of specific office perks are important for candidates to consider. The "flexibility at work - you can take control of your profession and personal schedule" benefit, while broad, should be interpreted within the context of the on-site requirement and the potential for irregular hours due to live events.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and portfolio to assess foundational skills, relevant experience, and creative output.

• Portfolio Review & Creative Challenge: Candidates will present their portfolio, discussing their process, design choices, and impact. A practical design challenge focused on creating social media assets for a specific sports scenario or brand initiative may be administered. This tests speed, creativity, and adherence to brand.

• Stakeholder Interviews: Meetings with members of the Creative and Content teams to evaluate collaboration style, understanding of social media dynamics, and ability to translate brand standards into practical content.

• Final Interview: Potentially with a Creative Director or Head of Content to discuss overall fit, strategic thinking, and alignment with FloSports' mission.

Portfolio Review Tips:

• Curate Social-First Examples: Ensure your portfolio prominently features work created specifically for social media platforms, demonstrating an understanding of their unique requirements and best practices.

• Showcase Process & Problem-Solving: For key projects, detail the problem you were solving, your design process, and the rationale behind your creative decisions. Highlight how your designs achieved specific goals (e.g., engagement, clarity).

• Demonstrate Brand Adaptability: Include examples that show your ability to work within established brand guidelines while also pushing creative boundaries or developing new visual language for specific campaigns or formats.

• Highlight Efficiency Tools: If you've built templates, toolkits, or design systems, showcase these and explain how they improved content creation efficiency for yourself or a team.

• Quantify Impact (If Possible): Whenever possible, include metrics or outcomes related to your designs, such as increased engagement rates, click-throughs, or shares.

Challenge Preparation:

• Understand the FloSports Brand: Familiarize yourself with FloSports' existing social media presence, the types of sports they cover, and their overall brand aesthetic.

• Practice Rapid Design: Be prepared to create multiple assets under a time constraint, simulating the fast-paced environment. Focus on delivering strong concepts and execution efficiently.

• Think Scalability: Consider how your designs could be templated or adapted for recurring use, demonstrating an awareness of efficiency needs.

• Articulate Your Strategy: Be ready to clearly explain your design choices, target audience, and how your work aligns with the brand and platform best practices.

📝 Enhancement Note: The application process heavily relies on the portfolio. Candidates should prepare to not only show their work but also articulate the strategic thinking and process behind it, especially concerning social media effectiveness and operational efficiency through design systems. The "Content owns the need. Creative owns the standard" dynamic means interviewers will likely assess how well a candidate can bridge these two.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop and Illustrator for graphic creation and manipulation.

• Motion Graphics/Video: Experience with After Effects and Premiere Pro is a significant plus, indicating a need for dynamic content creation.

• Prototyping/Design Systems: Familiarity with Figma or similar tools would be advantageous for developing and collaborating on design systems and templates.

Analytics & Reporting: While not explicitly stated for this role, understanding how to interpret social media analytics to inform design decisions (e.g., what visual styles perform best) is a valuable implicit skill. Tools like native platform analytics (Instagram Insights, TikTok Analytics, etc.) are relevant.

CRM & Automation: Not directly applicable to this design role, but an understanding of how content is distributed and scheduled through social media management tools (e.g., Sprout Social, Hootsuite) could be beneficial.

📝 Enhancement Note: The core tools are clearly listed: Photoshop, Illustrator, and ideally After Effects/Premiere. Figma is a strong preferred skill. The emphasis on "AI tools" in the responsibilities suggests potential exploration or use of AI-powered design assistance, which candidates could highlight if they have experience.

👥 Team Culture & Values

Operations Values:

• Passion for Sports: A core value, driving the company's mission and fostering a shared enthusiasm among employees.

• Community Focus: Dedication to serving and uniting communities around underserved sports.

• Innovation & Speed: Encouragement to experiment with new creative techniques and deliver content rapidly in a dynamic environment.

• Efficiency & Scalability: Emphasis on creating repeatable systems and templates to optimize content creation processes.

• Brand Integrity: Commitment to maintaining a consistent and high-quality visual brand identity across all platforms.

Collaboration Style:

• Cross-Functional Partnership: A strong emphasis on collaboration between the Creative team (setting standards) and the Content team (managing priorities and execution). This requires open communication, active listening, and a willingness to compromise.

• Feedback-Driven: An environment where constructive feedback is exchanged to refine creative output and ensure brand alignment.

• Agile Workflow: The need to balance speed with craft implies an agile approach to content creation, with quick turnarounds and iterative improvements.

📝 Enhancement Note: The cultural values are intertwined with the company's mission and operational approach to content creation. The unique "Content owns the need. Creative owns the standard" structure implies a specific collaborative dynamic that candidates must understand and be comfortable with.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The primary challenge will be producing high-quality, impactful social media content rapidly to meet the demands of a fast-paced sports media environment.

• Maintaining Brand Consistency: Ensuring that all content, whether created by the designer or templated for the Content team, adheres to FloSports' brand standards across numerous sports verticals.

• Adapting to Platform Evolution: Staying current with the constantly changing features, algorithms, and best practices of various social media platforms.

• Bridging Creative and Content Needs: Effectively translating the strategic vision of the Creative team into practical, usable assets and systems for the day-to-day operations of the Content team.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in motion graphics, animation, and potentially AI-assisted design through hands-on project work and potential training.

• Social Media Strategy: Gaining deeper insights into social media marketing, fan engagement strategies, and content performance analytics.

• System Design: Developing expertise in creating and managing design systems, which is a valuable skill in many creative and operational roles.

• Sports Industry Exposure: Deepening understanding of various sports, athlete narratives, and fan culture within the sports media landscape.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role and the industry. The growth opportunities are tied to developing specialized creative skills and gaining strategic insights relevant to GTM and digital content operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media graphic that needs to go viral. What elements are crucial?" (Assesses understanding of social media dynamics and creative strategy.)

• "How would you approach building a design system or template toolkit for a content team that needs to produce 50 graphics per day?" (Evaluates efficiency mindset and system design capabilities.)

• "Walk us through a time you had to balance tight deadlines with maintaining high creative quality. How did you prioritize?" (Tests time management, problem-solving, and operational resilience.)

• "Explain how you would translate a complex brand guideline into simple, repeatable visual assets for social media." (Gauges ability to bridge creative standards and practical execution.) Company & Culture Questions:

• "What excites you about FloSports' mission and its focus on underserved sports?" (Assesses cultural fit and passion for the company's purpose.)

• "How do you see the relationship between a Creative team and a Content team working best, based on our 'Content owns the need, Creative owns the standard' model?" (Evaluates understanding of internal dynamics and collaborative approach.)

• "How do you stay current with sports culture and social media trends?" (Tests proactive learning and industry awareness.) Portfolio Presentation Strategy:

• Start with Social-First Impact: Begin by showcasing your strongest social media campaign examples, highlighting their effectiveness and visual appeal.

• Detail the 'Why' and 'How': For each piece or project, explain the objective, your design process, the tools used, and the intended audience.

• Showcase Systemization Efforts: If you've created templates or toolkits, present them clearly, explaining their purpose and how they streamline workflows.

• Be Ready for Design Challenges: Practice creating mock social assets quickly and articulate your strategic thinking behind them.

• Quantify Results: If you have data on the performance of your designs (engagement rates, shares, etc.), be prepared to present it.

📝 Enhancement Note: Interview questions will likely probe both creative skills and operational thinking, focusing on efficiency, brand adherence, and collaboration within the unique FloSports structure. Portfolio presentations should emphasize strategic design choices and process optimization.

📌 Application Steps

To apply for this Social Media / Content Designer position:

• Submit your application through the provided link on Ashby.

• Tailor your resume: Highlight specific achievements in social media design, content creation, and proficiency with required design tools (Photoshop, Illustrator, After Effects, etc.). Emphasize any experience in building templates or design systems.

• Curate your portfolio: Ensure your portfolio prominently features social-first designs, visual storytelling examples, and any work demonstrating efficiency in content creation processes. Organize it logically and make it easy to navigate.

• Prepare your presentation: Practice walking through your portfolio, articulating your design process, rationale, and any quantifiable results. Be ready to discuss your approach to brand consistency and speed.

• Research FloSports: Understand their mission, the sports they cover, and their current social media presence. Think about how you can contribute to their visual identity and fan engagement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with FloSports, Inc. before making application decisions.