Social Media & Design Manager:in (m/w/d)

📍 Job Overview

Job Title: Social Media & Design Manager:in (m/w/d)

Company: MINT-Zentrum Hirschaid gGmbH

Location: Hirschaid, Bavaria, Germany

Job Type: Full-time

Category: Marketing & Communications Operations / Creative Operations

Date Posted: 2026-06-13

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is a hybrid of Social Media Management and Graphic Design, critical for enhancing the visibility and brand presence of MINT-Zentrum Hirschaid gGmbH within the education and innovation sectors.

• The position focuses on translating the organization's mission, learning experiences, and innovative projects into compelling digital content and visually appealing communications.

• It requires a strategic approach to content creation and visual storytelling to engage target audiences on platforms like Instagram, LinkedIn, and YouTube.

• The role is instrumental in building and maintaining a consistent, authentic, and recognizable brand identity across all digital touchpoints.

📝 Enhancement Note: While the job title is "Social Media & Design Manager:in," the core functions lean heavily into GTM (Go-to-Market) communications and brand storytelling, rather than traditional revenue or sales operations. The "operations" aspect here pertains to the operational execution of marketing and communication strategies. The role is described as a "Geschichtenerzähler:in, Gestalter:in und Markenbotschafter:in" (storyteller, designer, and brand ambassador), highlighting its strategic communication function.

📈 Primary Responsibilities

• Develop and execute comprehensive social media strategies for platforms including Instagram, LinkedIn, and YouTube, focusing on authentic storytelling over generic marketing.

• Create engaging content formats, from individual posts and Reels to targeted mini-campaigns, that highlight the organization's values, learning experiences, and community impact.

• Capture high-quality photo and video content during workshops and events, and effectively repurpose it for various digital channels.

• Conduct thorough market research on social media trends and digital communication developments, proactively proposing innovative ideas to enhance the organization's online presence.

• Actively manage and engage with the online community, responding to inquiries and fostering a positive brand perception.

• Design visually compelling graphics, presentations, and communication materials that align with and reinforce the organization's established brand identity and visual guidelines.

• Develop and maintain reusable templates and visual formats to ensure a professional and consistent appearance across all marketing collateral and digital outputs.

• Prepare and adapt content for the company website, newsletters, and other communication platforms, ensuring visual coherence and brand alignment.

• Provide quality assurance for all marketing materials, ensuring a unified and professional brand image.

• Contribute to special marketing and communication projects, including events and campaigns, bringing creative design solutions to life.

📝 Enhancement Note: The responsibilities are clearly divided into two 50% segments: Social Media & Content Creation, and Graphic Design & Visual Communication. This split is crucial for candidates to understand the dual nature of the role and the expected balance of creative and strategic tasks. The emphasis on "echte Geschichten statt austauschbarer Marketingphrasen" (real stories instead of interchangeable marketing phrases) and working "mitten im Lernalltag, bei Workshops und Veranstaltungen" (in the midst of daily learning, workshops, and events) underscores the hands-on, immersive nature of content gathering.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating creative talent and practical experience is prioritized over a perfect CV. An educational background in Marketing, Communications, Graphic Design, Media Studies, or a related field would be beneficial.

Experience: Proven experience in social media management for organizations, companies, or brands is required. Experience in photo and video production, including basic video editing, is also essential. A minimum of 2-5 years of relevant professional experience is anticipated for this Mid-level role.

Required Skills:

• Demonstrated experience in social media management for organizations, companies, or brands.

• Proficiency in graphic design principles and practical experience with design tools such as Canva, Adobe Suite, or comparable software.

• A keen eye for design aesthetics, visual language, typography, and color palettes.

• Experience in photo and video production, coupled with foundational video editing skills.

• Creative, independent, and quality-driven work approach.

• Excellent German language proficiency (written and spoken) is mandatory.

• Strong organizational skills, reliability, and a structured approach to tasks.

• Genuine interest in education, innovation, and digital topics. Preferred Skills:

• Experience developing and executing social media campaigns.

• Familiarity with content management systems (CMS) for website updates.

• Basic understanding of SEO principles for content optimization.

• Experience in community management and engagement strategies.

• Skills in copywriting and storytelling for digital platforms.

📝 Enhancement Note: The job description explicitly states, "Wichtiger als der perfekte Lebenslauf: Dein Blick für gute Geschichten, deine Kreativität und deine Fähigkeit, Ideen sichtbar zu machen." (More important than the perfect CV: Your eye for good stories, your creativity, and your ability to make ideas visible.) This indicates a strong preference for a portfolio and practical demonstration of skills over formal qualifications, aligning with many creative and communications roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing successful social media campaigns and engaging content creation is mandatory.

• Include examples of graphic design work, demonstrating proficiency with design tools and an understanding of brand identity.

• Showcase photo and video production work, highlighting an ability to capture compelling moments from events or daily operations.

• Highlight projects that demonstrate storytelling ability and the capacity to translate complex ideas into accessible visual narratives.

• Provide evidence of community engagement or growth metrics if available from previous social media roles. Process Documentation:

• Demonstrate experience in developing and adhering to editorial calendars for social media planning.

• Showcase a process for content ideation, creation, approval, and scheduling.

• Provide examples of workflow for designing marketing materials, from concept to final output.

• Outline methods for tracking social media performance and reporting on key metrics.

📝 Enhancement Note: The application instructions explicitly request candidates to apply "gerne mit Portfolio, Arbeitsproben oder Projekten, auf die du stolz bist. Zeig uns, wie du Ideen sichtbar machst." (gladly with a portfolio, work samples, or projects you are proud of. Show us how you make ideas visible.) This strongly emphasizes the need for a comprehensive portfolio that visually articulates the candidate's capabilities in both social media and design.

💵 Compensation & Benefits

Salary Range: Based on the Mid-level experience (2-5 years), the location in Hirschaid, Germany, and the part-time nature (25-30 hours/week), a competitive salary range for this role would typically fall between €35,000 - €45,000 annually (gross), prorated for the part-time hours. This estimate considers German market rates for Social Media Managers and Graphic Designers with these responsibilities and experience levels. The exact salary will depend on the candidate's specific qualifications and the organization's compensation structure.

Benefits:

• Creative Freedom: A versatile position offering significant room for individual ideas and a personal creative touch.

• Balanced Role: An engaging mix of content creation and visual design responsibilities.

• Meaningful Work: A purposeful career contributing to technology, learning, and innovation with genuine social added value.

• Flexible Schedule: Flexible working hours, allowing for a healthy work-life balance.

• On-site Immersion: Primarily an on-site role, enabling direct engagement with the dynamic learning environment and events.

• Modern Workspace: Access to modern work environments and equipment located at the historic Villa Veit in Hirschaid.

• Collaborative Team: Opportunity to work alongside a dedicated team of coaches, young learners, and external partners.

• Brand Impact: The chance to actively shape and influence the organization's digital brand presence.

Working Hours: The role involves flexible working hours within a 25–30 hour per week framework. The emphasis is on being present "mitten im Geschehen" (in the middle of the action), suggesting that a significant portion of the work will be performed on-site, especially during workshops and events.

📝 Enhancement Note: The job description mentions "Flexible Arbeitszeiten im Umfang von 25–30 Stunden pro Woche" (Flexible working hours totaling 25-30 hours per week). It also states "Ein überwiegend vor Ort geprägter Arbeitsplatz – denn die besten Inhalte entstehen mitten im Geschehen" (A predominantly on-site workplace – because the best content is created in the middle of the action). This implies a hybrid arrangement leaning heavily towards on-site presence, with flexibility in scheduling but not remote work. The salary was estimated based on typical German market rates for this profile and location, adjusted for part-time hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Technology & Social Services. MINT-Zentrum Hirschaid gGmbH operates within the educational sector, focusing on STEM (Science, Technology, Engineering, Mathematics) and digital literacy for young people. This context means the company culture likely values innovation, hands-on learning, collaboration, and a mission-driven approach to societal impact.

Company Size: The company is likely a medium-sized non-profit organization given its "gGmbH" (gemeinnützige Gesellschaft mit beschränkter Haftung - non-profit limited liability company) status. This size typically fosters a close-knit team environment where individuals can have a tangible impact and wear multiple hats.

Founded: Information on the founding date is not provided in the raw data. However, the focus on innovation and digital topics suggests a relatively modern operational framework.

Team Structure:

• The role is part of a team that includes coaches, young learners, and external partners, indicating a dynamic and collaborative environment.

• The reporting structure is not explicitly defined but likely involves a manager overseeing marketing, communications, or educational program operations.

• Cross-functional collaboration is essential, as the Social Media & Design Manager will work closely with individuals involved in program delivery to capture authentic content and communicate program value. Methodology:

• Data analysis is implied through the need to track social media trends and performance, though the primary focus is on creative output and storytelling.

• Workflow planning and optimization are key for managing content calendars and design production efficiently.

• Automation is likely minimal, with a focus on manual content creation and direct engagement to maintain authenticity.

Company Website: https://mint-zentrum-hirschaid.de

📝 Enhancement Note: The company is a "gGmbH," a non-profit legal form in Germany, which strongly suggests a mission-driven culture focused on social impact and education rather than pure profit. The "MINT" in the name signifies a focus on STEM education. The description of working "mitten im Lernalltag" points to an active, hands-on culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-level (2-5 years of experience), suitable for someone who has moved beyond entry-level social media or design tasks and can independently manage campaigns and design projects. It offers a blend of execution and strategic input within the marketing and communications domain.

Reporting Structure: The role likely reports to a Head of Marketing, Communications Manager, or a Program Director, depending on the organization's structure. The direct interaction with coaches and youth suggests a collaborative, non-hierarchical flow of information for content gathering.

Operations Impact: The impact of this role is measured through brand visibility, audience engagement, and the effective communication of the MINT-Zentrum's value proposition. By making innovation and learning visible, the role directly supports the organization's mission and potentially influences student recruitment and partnership development.

Growth Opportunities:

• Skill Specialization: Deepen expertise in advanced social media strategies, video production, or specific design software.

• Leadership Potential: With proven success, there's potential to lead smaller projects, mentor junior team members, or take on broader communication strategy responsibilities.

• Industry Exposure: Gain significant experience in the non-profit educational technology sector, a growing field with substantial career opportunities.

📝 Enhancement Note: The role emphasizes a blend of creative execution and strategic contribution. Growth opportunities would likely involve taking on more strategic planning for content initiatives, managing larger campaigns, or potentially overseeing aspects of digital marketing beyond social media and core design.

🌐 Work Environment

Office Type: The role is predominantly on-site, based in "Villa Veit," described as modern work premises. This suggests a professional office environment, likely with collaborative spaces conducive to creativity and teamwork.

Office Location(s): The primary office is in Hirschaid, Bavaria, Germany. This location is described as being "mitten im Geschehen" (in the middle of the action), indicating that the workspace is integrated with the MINT-Zentrum's operational activities, workshops, and events.

Workspace Context:

• The environment is designed to facilitate hands-on content creation, meaning the manager will be actively involved in the daily life of the center.

• Modern equipment and workspaces are provided, supporting creative output in design and media production.

• Frequent interaction with coaches, youth, and external partners is expected, fostering a dynamic and collaborative atmosphere.

Work Schedule: Flexible working hours are offered within a 25-30 hour per week structure, allowing for some autonomy in managing one's schedule. However, the on-site nature and the need to capture content "mitten im Geschehen" mean that availability during key events and operational periods is crucial.

📝 Enhancement Note: The description "Ein überwiegend vor Ort geprägter Arbeitsplatz – denn die besten Inhalte entstehen mitten im Geschehen" clearly indicates that this is not a remote position. The emphasis on being "in the middle of the action" suggests a requirement for physical presence during crucial activities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, with a strong emphasis on the submitted portfolio, work samples, and projects. Candidates demonstrating a strong visual sense and storytelling ability will be prioritized.

• Creative Challenge/Task: A practical exercise may be given to assess design skills, content ideation, or the ability to translate a specific MINT-Zentrum concept into a visual or social media format.

• Interview(s): Discussion of experience, approach to social media strategy and design, understanding of the MINT-Zentrum's mission, and cultural fit. This may involve meeting with the hiring manager and potentially other team members.

• Portfolio Presentation: Candidates might be asked to present their portfolio and discuss specific projects, explaining their creative process, rationale, and impact.

Portfolio Review Tips:

• Curate your portfolio to highlight your best work in both social media content creation and graphic design.

• For social media, showcase campaigns or posts with clear objectives, target audiences, and demonstrated engagement.

• For design, present a range of work including graphics, presentations, and any visual identity elements, explaining your design choices.

• Include photo and video examples that demonstrate your ability to capture compelling moments and edit them effectively.

• Select projects that align with the MINT-Zentrum's focus on education, innovation, and technology.

• Be prepared to articulate your creative process, your understanding of brand consistency, and how you would approach making the MINT-Zentrum's activities visible. Challenge Preparation:

• If a creative challenge is given, focus on understanding the core message of the MINT-Zentrum and how to communicate it visually and through social media.

• Practice creating concise, impactful social media posts or designs within a limited timeframe.

• Be ready to explain your strategic thinking behind any creative output.

📝 Enhancement Note: The application instructions strongly emphasize the portfolio. Candidates should prepare a digital portfolio that is easily accessible and clearly organized, showcasing their versatility in both social media and design.

🛠 Tools & Technology Stack

Primary Tools:

• Social Media Management: Platforms like Instagram, LinkedIn, and YouTube themselves; potentially scheduling tools (e.g., Buffer, Hootsuite, Later) if used by the organization.

• Graphic Design: Canva (explicitly mentioned), Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro - explicitly mentioned or implied for professional work).

• Video Editing: Basic video editing software (implied by video production experience).

Analytics & Reporting:

• Native analytics from social media platforms (Instagram Insights, LinkedIn Analytics, YouTube Analytics).

• Potentially Google Analytics for website content performance. CRM & Automation:

• Likely minimal CRM usage directly for this role, but an understanding of how social media content might feed into broader marketing or CRM funnels is beneficial.

• Automation tools for social media posting might be used, but the emphasis is on authentic, manual content creation.

📝 Enhancement Note: The explicit mention of Canva and Adobe Suite, along with the need for photo/video production and editing, defines the core technical requirements. Proficiency in these tools is crucial.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging new ideas and approaches to content and design.

• Authenticity: Prioritizing genuine storytelling and relatable content over polished, corporate messaging.

• Impact-Driven: Focusing on making a tangible societal contribution through education and technology.

• Collaboration: Working effectively with diverse team members, including youth, coaches, and external partners.

• Quality & Professionalism: Maintaining high standards in all visual and communicative outputs.

Collaboration Style:

• Highly collaborative, requiring close interaction with program staff to gather content and understand educational activities.

• Open to feedback and iterative design processes.

• Emphasis on sharing ideas and working together to achieve communication goals.

📝 Enhancement Note: The culture emphasizes making the organization's work "sichtbar" (visible) and engaging with people "mitten im Geschehen" (in the middle of the action). This points to a hands-on, communicative, and community-oriented culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Roles: Effectively managing the dual responsibilities of social media content creation and graphic design, ensuring both are executed to a high standard.

• Content Capture: Consistently capturing compelling photo and video content from dynamic, real-time events and learning activities.

• Brand Consistency: Maintaining a unified brand voice and visual identity across diverse platforms and content formats.

• Measuring Impact: Demonstrating the ROI of social media and design efforts in a non-profit educational context, where outcomes may be qualitative rather than purely quantitative.

Learning & Development Opportunities:

• Advanced Design/Media Skills: Opportunities to attend workshops or online courses for advanced graphic design, video editing, or animation techniques.

• Social Media Strategy: Developing deeper expertise in social media analytics, platform algorithm changes, and advanced campaign management.

• Digital Marketing: Expanding knowledge into broader digital marketing strategies, SEO, or web content management.

📝 Enhancement Note: The core challenge lies in translating the impactful work of the MINT-Zentrum into engaging digital narratives, requiring a blend of creative talent, technical skill, and strategic thinking.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a content strategy for MINT-Zentrum Hirschaid on Instagram, focusing on telling authentic stories about student learning experiences?" (Prepare to discuss content pillars, storytelling techniques, and engagement tactics.)

• "Describe your process for designing a new visual template for event invitations or social media graphics that aligns with our brand identity. What tools would you use, and how would you ensure consistency?" (Be ready to walk through your design workflow and tool proficiency.)

• "Imagine you have a limited time to capture content during a busy workshop. What are your priorities, and how would you ensure you get compelling photos and short video clips?" (Focus on practical on-the-spot content gathering skills.) Company & Culture Questions:

• "What interests you about MINT-Zentrum Hirschaid's mission in education and innovation?" (Research the company's goals and values.)

• "How do you see your role as a 'brand ambassador' contributing to our organization's outreach and impact?" (Connect your skills to the company's mission.)

• "Describe a time you had to adapt your communication style to a specific audience or platform. How did you ensure your message was effective?" (Demonstrate your understanding of audience targeting.) Portfolio Presentation Strategy:

• Structure your portfolio logically, perhaps by skill set (social media, graphic design, video) or by project type.

• For each piece, briefly explain the objective, your role, the process, the tools used, and the outcome or impact.

• Be prepared to discuss your creative decisions and why you chose specific approaches.

• Highlight projects that showcase your ability to tell stories and make complex ideas visually accessible.

• Practice presenting your portfolio concisely and engagingly.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio. Prepare to discuss specific examples from your work, demonstrating not just technical skill but also strategic thinking and creative problem-solving relevant to an educational non-profit.

📌 Application Steps

To apply for this Social Media & Design Manager position:

• Submit your application through the provided link on join.com.

• Tailor your Resume: Highlight experience in social media management, content creation, and graphic design, using keywords from the job description such as "Content Creation," "Graphic Design," "Visual Communication," "Storytelling," and specific tools like "Canva" and "Adobe Suite." Quantify achievements where possible.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, easily accessible (e.g., via a link), and showcases your best work in both social media and design. Include examples relevant to education or technology if possible.

• Craft a Compelling Cover Letter: While not explicitly mentioned, a cover letter is an opportunity to express your passion for MINT-Zentrum Hirschaid's mission and explain why your creative vision aligns with their goals.

• Research MINT-Zentrum Hirschaid: Familiarize yourself with their current social media presence, website, and the types of programs they offer to better tailor your application and prepare for interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.