Social Media & Content Designer

📍 Job Overview

Job Title: Social Media & Content Designer

Company: Clera

Location: San Francisco, California, United States

Job Type: FULL_TIME

Category: Marketing Operations / GTM Operations (Content & Brand Focus)

Date Posted: September 17, 2026

Experience Level: Mid-Level (2-7 years)

Remote Status: Hybrid (3 days in-office preferred)

🚀 Role Summary

• Own and execute the social media strategy across key platforms like LinkedIn, Instagram, and X, driving brand awareness and audience growth for an AI-native immigration law firm.

• Develop and design high-quality visual content, including graphics, carousels, and video assets, that translate complex legal information into engaging and accessible social media posts.

• Manage the day-to-day operations of social media channels, including content scheduling, community engagement, and performance tracking to inform strategy iteration.

• Collaborate closely with the legal and marketing teams to ensure all content is accurate, on-brand, and aligns with regulatory compliance requirements.

📝 Enhancement Note: While the title is "Social Media & Content Designer," the responsibilities and required skills, particularly the emphasis on translating legal content, tracking performance metrics, and iterating on strategy, strongly suggest a role that bridges creative design with GTM/Marketing Operations principles. This role is crucial for ensuring consistent brand messaging and efficient content deployment within a regulated industry.

📈 Primary Responsibilities

• Manage the end-to-end social media lifecycle: planning, content creation, publishing, community management, and performance analysis across LinkedIn, Instagram, X, and emerging platforms.

• Develop and maintain a dynamic content calendar, strategically balancing real-time immigration news with evergreen educational content to maximize audience engagement and lead generation potential.

• Design visually compelling graphics, repeatable visual templates, and engaging carousels, transforming complex legal materials provided by the legal writing team into premium, editorial-quality assets.

• Uphold and proactively evolve brand guidelines to ensure all published content maintains a consistent, premium, and trustworthy brand identity, critical for a legal services provider.

• Conceptualize, film, direct, and edit polished short-form video content (e.g., Reels, Shorts) with a focus on strong pacing, clear captions, and compelling hooks to capture audience attention.

• Track key social media performance metrics (engagement rates, reach, follower growth, website traffic, conversion influence) and provide actionable insights for continuous content strategy optimization.

• Represent the brand at industry and community events, actively engaging with the target audience and supporting broader community engagement initiatives to build brand loyalty and trust.

• Collaborate cross-functionally with legal experts, marketing, and product teams to ensure content accuracy, compliance, and alignment with overall business objectives.

📝 Enhancement Note: The responsibility to "track performance metrics and iterate on content strategy based on what the data shows" is a core GTM Operations function. This indicates the role requires analytical skills beyond pure content creation, focusing on data-driven decision-making for marketing effectiveness.

🎓 Skills & Qualifications

Education: Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media, or a related field is preferred, though equivalent practical experience will be considered.

Experience: 2 to 7 years of professional experience in social media management, content creation, graphic design, or growth marketing, with a strong preference for experience within early-stage startups.

Required Skills:

• Social Media Management: Proven ability to manage and grow social media presence across platforms like LinkedIn, Instagram, and X, including content scheduling, engagement, and strategy development.

• Graphic Design: Expert-level proficiency in at least one professional design tool such as Figma, Adobe Illustrator, or similar, with a strong portfolio showcasing premium, editorial-quality graphics and visual templates.

• Video Editing: Solid skills in editing short-form video content (Reels, Shorts), including proficiency with platform-native editing tools, transitions, and caption workflows.

• Content Translation: Exceptional written communication skills and the ability to translate complex, regulated information (legal content) into clear, concise, and engaging social media copy.

• Brand Stewardship: Experience in upholding and evolving brand guidelines to ensure visual consistency and premium brand presentation across all digital assets.

• On-Camera Presence: Confidence and polish when appearing on camera, with a proven ability to present and explain complex topics clearly in short-form video formats.

• Data Analysis & Iteration: Ability to track and analyze social media performance metrics, using data to inform and iterate on content strategy and optimize campaign effectiveness.

Preferred Skills:

• Experience marketing trust-heavy or compliance-sensitive services (e.g., legal tech, fintech, healthcare).

• Working knowledge of basic HTML and CSS for potential web content integration or landing page optimization.

• Personal connection to immigration or international communities, offering unique insights into the target audience.

• Experience with A/B testing content variations to optimize performance.

📝 Enhancement Note: The experience requirement of "2 to 7 years" and the emphasis on both creative output and data-driven strategy suggest a mid-level role. The preference for startup experience indicates a need for adaptability, resourcefulness, and a proactive approach to building processes and executing initiatives in a fast-paced environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating expertise in social media content creation, graphic design, and short-form video production.

• Showcase at least 3-5 professional projects that highlight premium, editorial-quality visual assets and successful social media campaigns.

• Include examples of translating complex or regulated information into digestible and engaging social content.

• Demonstrate an understanding of brand consistency and the ability to evolve brand guidelines through design.

• Highlight any experience with performance tracking and strategy iteration based on data insights. Process Documentation:

• Ability to document and articulate the process for creating and managing a social media content calendar, from ideation to execution.

• Showcase a clear workflow for designing graphics and editing videos, emphasizing efficiency and brand adherence.

• Provide examples of how performance metrics are tracked and used to inform future content strategy adjustments.

• Detail any experience in developing and maintaining brand guidelines for visual content.

📝 Enhancement Note: For a role focused on content design and social media, the portfolio is paramount. It serves as the primary evidence of design skills, content creation capabilities, and strategic thinking. The emphasis on translating complex topics and iterating based on data suggests a need for candidates to demonstrate not just creative talent but also an understanding of marketing operations principles.

💵 Compensation & Benefits

Salary Range: $80,000 to $100,000 USD annually.

Benefits:

• Comprehensive health, dental, and vision insurance.

• Paid time off and holidays.

• Opportunities for professional development and continuous learning in a rapidly growing field.

• Potential for equity in a fast-growing startup.

• Exposure to cutting-edge AI technology within the legal sector.

Working Hours: Standard full-time hours, approximately 40 hours per week. While the role is hybrid, flexibility may be offered for exceptional remote candidates, allowing for adaptation to project demands and content release schedules.

📝 Enhancement Note: The salary range provided is competitive for a Social Media & Content Designer role in San Francisco with 2-7 years of experience. The stated preference for hybrid work suggests a need for in-office collaboration, but the allowance for "exceptional fully remote candidates" indicates a degree of flexibility for the right individual, particularly if they can demonstrate strong remote work capabilities and meet in-office requirements for at least three days a week. Visa sponsorship is not available.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Technology (Legal Tech), AI-Native Law Firm. Clera is pioneering the use of AI to transform the immigration law landscape, aiming to make legal services more accessible and efficient.

Company Size: Early-stage startup. This implies a dynamic, fast-paced environment where roles can be broad, and individuals are expected to be adaptable, proactive, and contribute to building foundational processes.

Founded: Specific founding date not provided, but the company is described as "AI-native," indicating a modern, technology-forward approach.

Team Structure:

• The role reports to the Head of Marketing, placing it directly within the marketing function.

• Collaboration will be essential with the legal writing team to source and translate content.

• Cross-functional interaction is expected with other marketing team members, potentially product, and customer success teams.

• As a startup, the team structure is likely lean and agile, requiring individuals to wear multiple hats and contribute broadly. Methodology:

• Data-Driven Content Strategy: Emphasis on tracking performance metrics and iterating on content based on data insights.

• AI-Augmented Operations: Utilizing AI to streamline legal processes and enhance client service delivery.

• Agile Marketing: Adapting marketing strategies quickly based on market feedback, performance data, and evolving company priorities.

• Premium Brand Experience: A commitment to delivering high-quality, editorial-grade content and a polished brand image.

Company Website: https://www.getclera.com/

📝 Enhancement Note: As an early-stage startup in the legal tech space, Clera likely fosters a culture of innovation, rapid iteration, and a strong sense of mission. The "AI-native" aspect suggests a focus on technology-driven solutions and a forward-thinking approach to problem-solving. This environment demands individuals who are comfortable with ambiguity and eager to contribute to building something new.

📈 Career & Growth Analysis

Operations Career Level: This role can be seen as a specialized contributor role within the broader GTM/Marketing Operations umbrella, focusing specifically on content and social media. It's a mid-level position, offering significant autonomy and ownership over a critical function.

Reporting Structure: Direct reporting to the Head of Marketing provides visibility to senior leadership and strategic direction. This structure allows for direct feedback and influence on marketing strategy.

Operations Impact: The Social Media & Content Designer plays a vital role in shaping Clera's brand perception, driving top-of-funnel awareness, and educating a target audience about complex immigration law. Effective content and social media strategy directly contribute to lead generation, customer acquisition, and building trust in a sensitive industry. Success in this role will be measured by engagement metrics, audience growth, and the quality and consistency of brand representation, all of which are key GTM operational outputs.

Growth Opportunities:

• Skill Specialization: Deepen expertise in social media strategy, content design, video production, and potentially AI-driven content tools.

• Marketing Strategy Influence: As performance data is gathered and analyzed, contribute more significantly to overall marketing strategy and campaign planning.

• Brand Development: Play a key role in evolving and expanding Clera's brand voice and visual identity across all digital channels.

• Leadership Potential: With proven success, opportunities may arise to lead content initiatives, manage junior team members, or transition into broader marketing or GTM operations leadership roles within the company.

• Industry Expertise: Gain specialized knowledge in legal tech and immigration law, becoming an expert in communicating complex, regulated topics.

📝 Enhancement Note: The growth potential in a startup is often tied to the company's trajectory. A successful candidate can leverage this role to build a strong portfolio, gain invaluable experience in a niche but growing market, and potentially move into leadership positions as the company scales. The emphasis on data analysis and strategy iteration offers a clear path for career progression beyond purely creative tasks.

🌐 Work Environment

Office Type: Hybrid model with a strong preference for in-office presence at least three days per week. This suggests a collaborative office environment designed to foster team interaction, brainstorming, and a shared company culture.

Office Location(s): San Francisco, California. This location offers access to a vibrant tech and creative hub, providing networking opportunities and a dynamic professional ecosystem.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-person collaboration, facilitating brainstorming sessions, team meetings, and spontaneous idea sharing crucial for creative roles.

• Tools & Technology: Access to necessary design software (Figma, Adobe Suite), video editing tools, and social media management platforms. The company's AI-native approach suggests a forward-thinking technological infrastructure.

• Team Interaction: Opportunities to work closely with legal experts, marketing colleagues, and potentially other stakeholders, fostering a rich learning environment and diverse perspectives.

Work Schedule: While a standard 40-hour work week is expected, the nature of social media and content creation may require some flexibility to respond to trending topics, live events, or urgent content needs. The hybrid model allows for a balance between focused individual work and collaborative team engagement.

📝 Enhancement Note: The preference for in-office work three days a week indicates that Clera values face-to-face interaction for collaboration and cultural integration, which is common in startups aiming to build a strong team dynamic. Candidates should be prepared to work from the San Francisco office for a significant portion of the week.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, design aesthetic, and relevant experience.

• Design Challenge/Portfolio Review: A dedicated session to walk through your portfolio, discuss design choices, explain your process for translating complex content, and potentially present a short case study of a successful social media campaign. This is where your ability to articulate strategy and demonstrate impact will be evaluated.

• Skills-Based Interview: Technical questions focusing on design software proficiency, video editing techniques, social media platform knowledge, and understanding of brand guidelines.

• Behavioral & Situational Interviews: Questions assessing your ability to work in a startup environment, collaborate cross-functionally, handle feedback, and manage your workload. Expect questions about how you'd approach specific content challenges for legal tech.

• On-Camera Test (Potential): You may be asked to record a short video segment to assess your on-camera presence and ability to communicate effectively.

• Final Round: Meeting with the Head of Marketing or other senior leaders to discuss strategic alignment and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant work. Prioritize pieces that demonstrate premium design, effective content translation for regulated industries, and successful social media engagement.

• Tell the Story: For each piece, explain the objective, your role, the process, the tools used, and the outcome (quantify if possible). Focus on the "why" behind your design and content decisions.

• Highlight Translation Skills: Clearly showcase examples where you took complex information and made it accessible and engaging for a social audience.

• Demonstrate Brand Understanding: Show how you apply and evolve brand guidelines.

• Be Ready for Technical Questions: Be prepared to discuss your software proficiency and workflow in detail.

Challenge Preparation:

• Understand Clera's Brand: Research their current social media presence, website, and any available company information. Identify their brand voice and visual style.

• Analyze Competitors: Review social media strategies of other legal tech companies or firms marketing complex services.

• Prepare for "How Would You..." Questions: Think about how you would approach creating content for specific immigration law topics or how you'd handle community engagement challenges.

• Quantify Your Impact: For past roles, be ready to discuss metrics related to engagement, follower growth, or content performance.

📝 Enhancement Note: The portfolio is the most critical component for this role. Expect it to be heavily scrutinized. The interview process will likely involve practical demonstrations of skills and a clear articulation of strategic thinking behind creative execution, blending creative talent with operational awareness.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Expert-level proficiency required in at least one of Figma, Adobe Illustrator, or After Effects. Familiarity with the Adobe Creative Suite is highly beneficial.

• Video Editing Software: Proficiency in video editing tools is essential, including platform-native editors and potentially more robust software like Adobe Premiere Pro or Final Cut Pro.

• Social Media Management Platforms: Experience with tools like Buffer, Hootsuite, Sprout Social, or similar for scheduling, publishing, and monitoring.

• Content Management Systems (CMS): Familiarity with CMS platforms for potential website content integration.

Analytics & Reporting:

• Social Media Analytics: Deep understanding of native analytics on platforms like LinkedIn, Instagram, and X, as well as third-party analytics tools for comprehensive reporting.

• Data Visualization Tools: Experience with tools like Google Analytics, Tableau, or Looker Studio to interpret and present performance data effectively.

CRM & Automation:

• CRM Systems: While not a primary focus, basic understanding of CRM systems (like Salesforce, HubSpot) and how social media engagement can feed into lead nurturing is a plus.

• Marketing Automation Tools: Familiarity with how social media content can integrate with email marketing and lead nurturing workflows.

Additional Tools (Preferred):

• Basic HTML and CSS knowledge for web content integration.

📝 Enhancement Note: The emphasis on specific design tools like Figma and Adobe Suite, alongside video editing and social media management platforms, highlights the technical requirements of this role. Proficiency in these tools is non-negotiable, and candidates should be prepared to demonstrate their skills. The mention of HTML/CSS as a plus suggests a growing need for web-savvy content creators.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A commitment to using analytics and performance metrics to guide content strategy and marketing efforts.

• Efficiency & Optimization: Striving to improve processes, streamline content creation, and maximize the impact of marketing investments.

• Innovation & Adaptability: Embracing new technologies (like AI) and methodologies to stay ahead in a rapidly evolving market.

• Collaboration & Transparency: Working effectively across teams, sharing insights, and fostering an open communication environment.

• Quality & Excellence: Maintaining a high standard for all creative output, ensuring brand consistency and professional polish.

Collaboration Style:

• Cross-Functional Partnership: Actively engaging with legal experts to ensure content accuracy and with the Head of Marketing for strategic alignment.

• Feedback Integration: Open to constructive criticism and iterative feedback on designs and content to achieve optimal results.

• Knowledge Sharing: Willingness to share best practices, design techniques, and social media trends with the broader marketing team.

• Proactive Communication: Keeping stakeholders informed about content plans, performance, and any potential challenges.

📝 Enhancement Note: In a startup like Clera, the team culture is often defined by a blend of innovation, agility, and a strong mission. The values likely emphasize a proactive, results-oriented approach with a deep commitment to quality and collaboration, essential for navigating the complexities of a regulated industry while leveraging cutting-edge technology.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Regulated Content: The primary challenge will be transforming complex, nuanced, and regulated legal information into accurate, engaging, and compliant social media content.

• Maintaining Brand Consistency: Ensuring a premium and consistent brand image across all platforms while adapting content for different audiences and formats.

• Measuring ROI for Content: Effectively demonstrating the tangible business impact and ROI of social media and content design efforts, particularly in a trust-heavy industry.

• Rapidly Evolving Social Media Landscape: Staying current with platform algorithm changes, new features, and emerging content trends to maintain audience engagement.

• Startup Environment Ambiguity: Navigating a fast-paced startup environment that may involve shifting priorities and the need to build processes from scratch.

Learning & Development Opportunities:

• Specialized Skill Development: Opportunities to become an expert in AI-driven content creation, advanced video editing, and social media analytics specific to the legal tech sector.

• Industry Exposure: Gaining deep knowledge of immigration law and the legal tech industry, becoming a valuable voice in this niche.

• Strategic Contribution: Evolving from content execution to contributing to broader marketing strategy and campaign development.

• Leadership Track: Potential to mentor junior designers or content creators as the team grows, or to move into a content strategy or marketing operations leadership role.

• Networking: Connecting with professionals in the legal tech and startup communities through company events and industry participation.

📝 Enhancement Note: The challenges presented are significant but also represent key growth areas. Successfully navigating these will allow the candidate to develop highly sought-after skills in niche marketing and content creation for regulated industries.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a content calendar for Clera, balancing timely immigration news with evergreen educational content?" (Focus on your process, prioritization, and how you'd source/verify information).

• "Describe a time you had to translate complex technical or regulated information into easily digestible social media content. What was your process and what was the outcome?" (Highlight your problem-solving and communication skills).

• "How do you measure the success of social media content, and what metrics would you prioritize for Clera?" (Demonstrate your analytical approach and understanding of GTM KPIs).

• "Imagine a sensitive immigration news event breaks. How would you quickly develop and deploy appropriate social media content?" (Assess your speed, judgment, and process under pressure). Company & Culture Questions:

• "Based on your research, what do you see as Clera's biggest opportunity on social media?" (Show you've done your homework and can think strategically).

• "How do you handle constructive criticism on your designs or content?" (Assess your ability to receive feedback and iterate).

• "Describe your experience working in a startup environment. What are the pros and cons for you?" (Gauge your adaptability and cultural fit).

• "How would you ensure your content aligns with Clera's brand voice and the legal industry's compliance requirements?" (Test your understanding of brand stewardship and regulatory awareness). Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the objective, your specific contribution, the tools used, your design/content decisions, and the results (quantify impact with metrics like engagement rate, reach, follower growth, or leads generated).

• Focus on Translation: Emphasize examples where you successfully simplified complex topics. Be ready to walk through the original material and your final output.

• Demonstrate Process: Explain your workflow from brief to final asset, including how you incorporate feedback and ensure brand consistency.

• Showcase Versatility: Present a range of work, including graphics, carousels, and short-form video, to demonstrate your breadth of skills.

• Be Prepared for Design "Critiques": Be open to discussing hypothetical design challenges or suggesting improvements to existing Clera content.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, strategic thinking, and operational awareness. Your ability to articulate your process, demonstrate quantifiable results, and show an understanding of the unique challenges of marketing regulated services will be key to success.

📌 Application Steps

To apply for this operations-aligned content design position:

• Submit your application through the provided link on Ashby.

• Customize Your Resume: Tailor your resume to highlight experience in social media management, graphic design, video editing, and content creation for regulated industries. Use keywords from the job description, such as "content strategy," "brand guidelines," "Figma," "video editing," and "growth marketing."

• Curate Your Portfolio: Ensure your portfolio is easily accessible (e.g., via a link) and showcases your best work relevant to the role's requirements. Prioritize projects demonstrating premium design, content translation, and social media impact.

• Prepare Your Narrative: Practice articulating your process, design decisions, and the results of your past projects. Be ready to walk through your portfolio confidently and answer questions about your experience.

• Research Clera: Thoroughly understand Clera's mission, target audience, current marketing efforts, and company culture. This will enable you to tailor your application and responses effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.