Social Media & Content Designer

📍 Job Overview

Job Title: Social Media & Content Designer

Company: Clera

Location: San Francisco, California, United States

Job Type: FULL_TIME

Category: Marketing & Creative Operations

Date Posted: 2026-10-01

Experience Level: Mid-Level to Senior (2-7 years)

Remote Status: Hybrid (3 days in office minimum)

🚀 Role Summary

• Owns and executes the end-to-end social media strategy for an AI-native immigration legal tech startup, transforming complex legal content into engaging visual assets.

• Drives audience growth and engagement across key platforms (LinkedIn, Instagram, X, emerging channels) through a data-informed content calendar and platform-native techniques.

• Develops and maintains visual brand consistency, ensuring all published materials align with brand guidelines and premium quality standards.

• Creates and presents short-form video content, demonstrating on-camera presence and strong editing skills to make nuanced legal topics accessible.

• Collaborates closely with the Head of Marketing to define and iterate on content strategy based on performance metrics and market trends.

📝 Enhancement Note: This role is positioned within a small, fast-moving marketing function at an early-stage startup, emphasizing a "full-stack creative and growth" approach. While not a traditional RevOps or Sales Ops role, the focus on audience growth, engagement metrics, and strategic content deployment has strong parallels to GTM operations, particularly in demand generation and brand awareness. The candidate will need to demonstrate an understanding of how content directly impacts lead generation and customer acquisition funnels.

📈 Primary Responsibilities

• Manage the daily operations of social media publishing, including scheduling posts, monitoring engagement, and responding to community interactions across LinkedIn, Instagram, X, and other relevant platforms.

• Develop, maintain, and execute a dynamic content calendar that strategically balances real-time immigration news with foundational educational content to foster audience growth and thought leadership.

• Design visually compelling graphics, carousels, and reusable visual templates that effectively simplify complex legal subjects, enhancing shareability and brand recognition.

• Uphold and evolve the company's brand guidelines to ensure a consistent, professional, and premium visual identity across all published assets and communications.

• Film and present short-form video content for platforms like Reels, Shorts, and TikTok, showcasing confidence on camera and the ability to articulate nuanced legal information clearly and concisely.

• Execute polished short-form video production, incorporating strong pacing, effective captions, compelling hooks, and platform-specific editing techniques to maximize viewer retention and engagement.

• Analyze social media performance metrics (e.g., engagement rates, follower growth, reach, website traffic) to identify trends, extract actionable insights, and continuously iterate on content strategy for optimal results.

• Represent the Clera brand at industry and community events, actively supporting community engagement initiatives both online and in person to build relationships and brand advocacy.

📝 Enhancement Note: The responsibility to "Track performance metrics and iterate on content strategy based on what drives growth and engagement" is critical. This implies a need for analytical skills and a data-driven approach, akin to performance marketing operations, where understanding ROI and optimizing campaigns based on data is paramount. The candidate should be prepared to discuss how they use data to inform creative decisions.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media, or a related field is often preferred for roles of this nature.

Experience: 2 to 7 years of professional experience in managing and growing brand social media accounts, with a strong preference for experience within early-stage startups. Experience marketing trust-heavy or compliance-sensitive services (e.g., legal tech, fintech, healthcare) is highly advantageous.

Required Skills:

• Proven experience managing and scaling social media presence across major platforms (LinkedIn, Instagram, X).

• Demonstrated ability to create high-quality, visually consistent social media graphics and templates.

• Strong short-form video editing skills, including proficiency with pacing, captions, hooks, and platform-native techniques.

• On-camera presence and confidence in presenting information, particularly complex or regulated topics.

• Excellent written communication skills, with the ability to translate dense, regulated subject matter into clear, engaging, and accessible copy.

• Expertise in at least one primary creative design tool (e.g., Figma, Adobe Illustrator, After Effects).

• Ability to operate autonomously, manage a content strategy with minimal oversight, and drive results.

• Experience in developing and executing content calendars.

• Familiarity with tracking and analyzing social media performance metrics. Preferred Skills:

• Experience working in the legal tech or immigration services industry.

• Working knowledge of basic HTML and CSS for potential web content integration.

• Experience with emerging social media platforms and trends.

• Familiarity with community engagement strategies beyond direct posting.

• Experience with A/B testing creative assets or copy for optimization.

📝 Enhancement Note: The requirement for "2 to 7 years of experience" suggests a role that requires both hands-on execution and strategic thinking. Candidates with 2-3 years might focus more on execution, while those with 5-7 years would be expected to demonstrate more strategic leadership and a proven track record of significant growth. The portfolio is critical here, as it will be the primary indicator of design and video capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 distinct projects demonstrating end-to-end social media campaign management and content creation.

• Projects should highlight a strong design eye with consistent, premium-quality visual content across multiple platforms.

• Evidence of short-form video creation, including on-camera performance and sophisticated editing techniques.

• Examples of translating complex or regulated information into clear, engaging social media posts.

• Documentation of audience growth and engagement metrics achieved for past clients or employers, demonstrating impact.

• Demonstrations of brand guideline adherence and evolution. Process Documentation:

• Showcase an understanding of content calendar creation and management workflows.

• Illustrate a process for translating raw legal or technical information into engaging social media assets.

• Provide examples of how performance metrics are analyzed to inform content strategy adjustments.

• Detail the workflow for video production, from concept to final edit.

📝 Enhancement Note: For this role, the "portfolio" is not just a collection of work but a demonstration of operational process. Candidates should be prepared to walk through their workflow for content creation, scheduling, and performance analysis. The ability to articulate the "how" behind their successes is as important as the results themselves.

💵 Compensation & Benefits

Salary Range: $80,000 to $100,000 USD annually.

Benefits: Specific benefits are not detailed in the provided information. However, for a startup in San Francisco, typical benefits may include:

• Health, Dental, and Vision Insurance

• Stock Options or Equity Grants

• Paid Time Off (PTO) and Holidays

• Professional Development Budget

• Hybrid work flexibility

• Potential for team events and social gatherings

Working Hours: While not explicitly stated, a full-time role typically implies approximately 40 hours per week. The hybrid arrangement suggests flexibility in scheduling, but the demands of managing social media channels may require some availability outside standard business hours for timely engagement.

📝 Enhancement Note: The salary range provided is competitive for a mid-level to senior Social Media & Content Designer in San Francisco, aligning with the stated experience requirements. Candidates should research local market rates for similar roles to ensure expectations are aligned. The absence of specific benefits suggests that candidates should inquire about the full benefits package during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Tech (specifically AI-native immigration services).

Company Size: As an early-stage startup, Clera likely has a lean and agile team, fostering a collaborative and fast-paced environment. The company description mentions a "small, fast-moving marketing function."

Founded: While the founding date is not provided, Clera is described as an "AI-native immigration legal tech startup," indicating a focus on leveraging technology and AI to disrupt traditional legal services.

Team Structure:

• The role reports to the Head of Marketing, suggesting a clear reporting line within a nascent marketing department.

• The candidate will be a key individual contributor within this small marketing team, likely collaborating closely with product, engineering, and potentially customer success teams to ensure content accuracy and alignment with business goals.

• Cross-functional collaboration will be essential to translate legal expertise into marketable content and to understand user needs. Methodology:

• Data Analysis & Insights: The role requires a data-driven approach to content strategy, utilizing performance metrics to inform decisions and optimize campaigns.

• Workflow Planning & Optimization: Establishing efficient processes for content creation, scheduling, and performance tracking will be key.

• Automation & Efficiency: As an AI-native startup, there's an implicit expectation of leveraging technology for efficiency, particularly in content creation and distribution.

Company Website: https://www.getclera.com/

📝 Enhancement Note: The "AI-native" and "legal tech" aspects are crucial. This means the company values innovation, data-driven solutions, and precision in communication due to the regulated nature of legal services. The culture is likely to be dynamic, entrepreneurial, and focused on rapid iteration.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a mid-to-senior individual contributor level within the marketing function. It requires a blend of creative execution and strategic thinking, with significant ownership of a critical GTM channel.

Reporting Structure: The role reports directly to the Head of Marketing, providing a direct line of sight to marketing leadership and strategy. This offers opportunities to influence broader marketing initiatives.

Operations Impact: The Social Media & Content Designer plays a vital role in Clera's Go-To-Market (GTM) strategy by driving brand awareness, educating the target audience on complex legal services, and generating interest that can translate into leads. Their work directly impacts customer acquisition and brand perception.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific social media platforms, video production techniques, or advanced design software.

• Content Strategy Leadership: Progress to a Content Strategist or Social Media Manager role, taking on more strategic planning and team management responsibilities.

• Broader Marketing Influence: Contribute to other areas of marketing, such as email marketing, SEO content, or campaign development, leveraging their content creation and GTM understanding.

• Industry Expertise: Become a recognized expert in marketing for regulated industries like legal tech.

📝 Enhancement Note: The "full-stack creative and growth role" designation suggests that growth opportunities might extend beyond pure content creation to encompass aspects of demand generation operations and understanding the customer journey from initial awareness through to conversion.

🌐 Work Environment

Office Type: The role is based in San Francisco, California, with a hybrid arrangement requiring a minimum of three days per week in the office. This indicates a company that values in-person collaboration and team synergy while offering some flexibility.

Office Location(s): San Francisco, California. Specific office details are not provided but are implied to be accessible for hybrid work.

Workspace Context:

• The hybrid model fosters a balance between focused individual work and collaborative team sessions.

• Being in an early-stage startup environment, the workspace is likely dynamic, potentially involving open-plan layouts and a focus on collaboration tools.

• Access to necessary creative tools and technology is expected to support the design and video production responsibilities.

• Opportunities for direct interaction with marketing leadership and cross-functional teams are high.

Work Schedule: Standard full-time hours are expected (approx. 40 hours/week), with potential for flexibility given the hybrid arrangement. However, social media management often requires responsiveness outside traditional hours.

📝 Enhancement Note: The emphasis on "at least three days per week in the office" highlights the company's preference for in-person collaboration, which is common in startups aiming to build strong team cohesion and accelerate innovation through direct interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and critically, your portfolio. Ensure your portfolio clearly demonstrates the required skills and experience.

• Creative/Technical Assessment: This may involve a portfolio review session where you walk through your work, explaining your process, design choices, and the impact of your content. Be prepared for a practical exercise or a case study related to creating social content for a legal tech topic.

• Behavioral/Cultural Fit Interview: Discussions with the Head of Marketing and potentially other team members to assess your fit with the startup culture, your ability to work autonomously, and your communication skills.

• Final Interview: Potentially with a founder or senior leader to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize those showcasing visual design, video editing, and demonstrable growth/engagement.

• Tell a Story: For each project, explain the objective, your role, the process you followed (content calendar, design tools, editing software), the challenges you faced, and the results achieved (quantify with metrics where possible).

• Highlight Nuance Handling: Specifically showcase examples where you translated complex or regulated information into accessible content.

• Demonstrate Brand Consistency: Show how you've applied or evolved brand guidelines effectively.

• Video Showcase: Ensure your video examples are easily accessible and highlight your editing skills, pacing, and ability to create engaging hooks.

• Platform Specificity: If possible, show examples tailored to LinkedIn, Instagram, and X to demonstrate platform understanding.

Challenge Preparation:

• Be ready to brainstorm content ideas for Clera's target audience on the spot.

• Practice explaining how you would translate a complex immigration law topic into a social media post or video.

• Prepare to discuss how you would measure the success of your social media efforts beyond vanity metrics.

• Understand Clera's current social media presence (if available) and be ready to offer constructive feedback and strategic recommendations.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating consistent, premium-quality social content" means candidates should focus on quality over quantity. The ability to explain the why behind their creative decisions and the impact of their work will be crucial for differentiating themselves.

🛠 Tools & Technology Stack

Primary Tools:

• Creative Design: Expert-level proficiency required in at least one of Figma, Adobe Illustrator, or After Effects. Proficiency in other design tools is a plus.

• Video Editing: Solid skills in short-form video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut, or similar).

• Social Media Management: Experience with platforms like Buffer, Hootsuite, Later, or similar scheduling and analytics tools.

• Content Creation: Familiarity with tools for creating graphics, carousels, and short-form videos.

Analytics & Reporting:

• Experience using native platform analytics (LinkedIn Analytics, Instagram Insights, X Analytics).

• Familiarity with social media reporting dashboards to track key performance indicators (KPIs). CRM & Automation:

• Basic Web Knowledge: Working knowledge of basic HTML and CSS is a plus, suggesting potential for minor web content updates or understanding of web-based content integration.

• While not explicitly mentioned, understanding how social media efforts tie into broader marketing automation or CRM systems (like HubSpot, Salesforce, etc.) can be beneficial for demonstrating GTM alignment.

📝 Enhancement Note: The specific mention of Figma, Adobe Illustrator, and After Effects signals a need for high-fidelity creative output. Candidates should be prepared to discuss their proficiency and preferred workflows within these tools. The "plus" for HTML/CSS hints at a potential need to bridge creative content with web presence.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Focus: Embracing technology and AI to improve legal services and operational efficiency.

• Data-Driven Decision Making: Relying on metrics and analytics to guide strategy and optimize performance.

• Clarity & Precision: Communicating complex legal information accurately and accessibly, especially given the regulated nature of the industry.

• Agility & Speed: Operating in a fast-paced startup environment, requiring quick adaptation and execution.

• Customer Centricity: Focusing on educating and serving the needs of immigrants navigating complex legal processes.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing leadership, legal experts, and potentially product teams to ensure content accuracy and strategic alignment.

• Feedback Exchange: An open culture for giving and receiving constructive feedback on creative work and strategy.

• Autonomous Execution with Collaborative Support: While expected to operate autonomously, there's an implied need to collaborate effectively and seek input when necessary.

📝 Enhancement Note: The company's "AI-native" identity suggests a culture that values technological advancement and data-informed experimentation. The "legal tech" aspect implies a strong emphasis on accuracy, compliance, and trust.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Legalities: The primary challenge is converting dense, regulated immigration law into easily digestible and engaging social media content.

• Startup Pace: Adapting to the rapid iteration and potential shifting priorities of an early-stage startup environment.

• Audience Growth: Building and maintaining a significant, engaged audience from the ground up on competitive platforms.

• Brand Trust: Establishing and maintaining trust in a sensitive area like immigration law through online presence.

Learning & Development Opportunities:

• Deep Dive into Legal Tech Marketing: Gaining specialized knowledge in marketing highly regulated services.

• Advanced Creative Skills: Opportunities to hone advanced video editing, animation, or graphic design techniques.

• GTM Strategy Contribution: Influencing broader marketing and growth strategies beyond social media.

• Startup Operations Exposure: Understanding the dynamics of building and scaling a tech startup.

📝 Enhancement Note: The challenges are directly tied to the unique nature of the industry and the startup environment, providing ample opportunity for professional growth by overcoming these hurdles.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a content calendar for Clera for the next quarter, considering our focus on AI and immigration law?" (Focus on process, audience segmentation, and balancing evergreen vs. timely content).

• "Describe a time you had to translate a highly technical or regulated topic into engaging social media content. What was your process, and what were the results?" (Highlight your ability to simplify complex information and demonstrate impact).

• "How do you measure the success of your social media efforts, and how would you use performance data to iterate on Clera's content strategy?" (Emphasize data-driven decision-making and analytical skills). Company & Culture Questions:

• "What excites you about Clera's mission and our approach to legal tech?" (Show genuine interest in the company and industry).

• "How do you see yourself contributing to a small, fast-moving marketing team at a startup?" (Demonstrate adaptability, proactivity, and a collaborative spirit).

• "What are your thoughts on the current state of social media for legal services, and where do you see opportunities for Clera?" (Showcase industry awareness and strategic thinking). Portfolio Presentation Strategy:

• Structure for Impact: Begin with an overview of your portfolio, then deep dive into 2-3 key projects. For each, clearly state the objective, your specific contributions, the tools used, the process, and the measurable outcomes.

• Quantify Success: Use metrics (e.g., follower growth percentage, engagement rate increase, website traffic from social) to demonstrate the impact of your work.

• Showcase Versatility: Highlight your range in graphic design, video editing, and copywriting across different platforms.

• Be Ready for Live Edits/Brainstorming: They might ask you to sketch out a post idea or suggest improvements on the spot.

• Connect to Clera: Whenever possible, relate your experience and portfolio examples back to Clera's specific needs and industry.

📝 Enhancement Note: The interview process will heavily rely on assessing creative capability and strategic thinking. Candidates should prepare to not only showcase their past work but also demonstrate their ability to apply their skills to Clera's unique challenges and opportunities.

📌 Application Steps

To apply for this Social Media & Content Designer position:

• Submit your application, resume, and a link to your online portfolio through the Ashby application portal.

• Portfolio Customization: Ensure your portfolio prominently features examples of social media content creation, video editing, and demonstrable audience growth, tailored to highlight experience with complex or regulated topics.

• Resume Optimization: Craft your resume to emphasize quantifiable achievements in social media management, content strategy, and design, using keywords from the job description (e.g., "content calendar," "short-form video," "Figma," "performance metrics").

• Interview Preparation: Practice articulating your creative process, explaining your portfolio projects, and preparing answers to strategic questions about social media for legal tech startups.

• Company Research: Thoroughly research Clera, its AI-native approach, its target audience, and its current marketing efforts (including social media presence) to demonstrate genuine interest and strategic understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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