SK-II Creative Design Manager

📍 Job Overview

Job Title: SK-II Creative Design Manager

Company: Procter & Gamble

Location: Singapore

Job Type: Full-time

Category: Creative Design & Brand Management

Date Posted: 2026-08-29

Experience Level: Mid-level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the visual identity and creative output for a prestigious luxury beauty brand, SK-II, within an integrated in-house studio.

• Develop and execute high-impact creative assets across various platforms including hero brand films, packaging, retail environments, digital content, and immersive experiences.

• Collaborate closely with a global team of makers, writers, and designers to ensure exceptional craft and brand consistency.

• Translate brand heritage and strategic objectives into compelling visual narratives and design solutions.

• Contribute to the evolution of an industry-leading brand by pushing creative boundaries and solving complex design challenges.

📝 Enhancement Note: This role is positioned within an in-house creative studio model, emphasizing a close-knit, agile, and high-impact approach to brand development, distinct from traditional agency structures. The focus is on "exceptional work made by the people closest to it," suggesting a high degree of autonomy and direct impact.

📈 Primary Responsibilities

• Lead the conceptualization and execution of creative projects, from initial brief to final delivery, ensuring alignment with SK-II's luxury brand positioning and strategic goals.

• Direct and oversee the creation of visual assets for hero brand films, ensuring a high standard of storytelling and aesthetic quality.

• Design and refine packaging concepts, maintaining meticulous attention to detail, typography, and material culture considerations.

• Develop innovative design solutions for retail environments and immersive brand experiences, enhancing customer engagement and brand perception.

• Collaborate with cross-functional teams, including marketing, product development, and regional stakeholders, to ensure integrated campaign execution.

• Stay abreast of emerging design trends, technologies (including AI tools), and cultural shifts to inform creative strategy and maintain brand relevance.

• Manage project timelines, budgets, and resources effectively to deliver high-quality work within defined parameters.

• Champion the SK-II brand's point of view, effectively communicating creative concepts and rationale to stakeholders.

• Contribute to the development of new 0 to 1 product launches, from concept ideation to final design execution.

• Foster a culture of continuous learning and skill development within the creative team, embracing new tools and methodologies.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative direction and hands-on design execution across a broad spectrum of touchpoints. The emphasis on "treating the gap between good and great as a personal problem to solve" and being "discipline agnostic" suggests a need for a highly proactive, versatile, and results-oriented creative professional who can navigate ambiguity and drive excellence without constant oversight.

🎓 Skills & Qualifications

Education: Bachelor's degree in Fine Arts, Illustration, Animation, Graphic Design, or a related creative field.

Experience: 3-5 years of progressive experience in the film industry or production houses, specifically within an art or visualization department. Prior experience working with luxury and beauty brands is highly advantageous.

Required Skills:

• Proven track record in creative direction and design, with a portfolio showcasing a diverse range of styles and subjects across advertising and design disciplines.

• Exceptional craft and attention to detail in areas such as anatomy, perspective, color theory, and composition.

• Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere).

• Familiarity with AI-powered creative tools such as Weavy, Flora, or Comfy UI.

• Strong understanding of brand storytelling and visual communication principles.

• Ability to conceptualize and execute creative across multiple platforms: film, packaging, digital, and experiential.

• Excellent communication, collaboration, and problem-solving abilities.

• Experience working in ambiguous environments and driving projects forward with minimal direction. Preferred Skills:

• Basic knowledge of 3D modeling software, such as Blender, Zbrush, or Cinema4D.

• Experience in luxury goods or the beauty industry.

• Familiarity with directing film treatments or developing visual narratives for motion graphics.

• Ability to sketch customer journeys and design for retail or experiential spaces.

📝 Enhancement Note: The qualification requirements emphasize a strong foundation in traditional art and design principles, coupled with adaptability to emerging technologies like AI creative tools and 3D software. The explicit mention of "made things in ambiguity before" points to a need for self-starters with a proven ability to navigate uncertainty and deliver results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a broad range of creative capabilities, including but not limited to: brand films, packaging design concepts, retail design mockups, digital campaign assets, and product launch visuals.

• Showcase projects that highlight strong conceptual thinking, exceptional craft, and a deep understanding of visual storytelling.

• Include examples of work that demonstrate adaptability across different styles and subject matters.

• For projects involving AI tools or 3D modeling, clearly articulate the role of these technologies in the creative process and the resulting impact.

• Provide case studies that detail the problem, your approach, the tools and techniques used, and the measurable outcomes or impact. Process Documentation:

• Ability to articulate the creative process from brief to execution, including ideation, concept development, refinement, and final asset delivery.

• Demonstrate a structured approach to managing creative projects, including timeline planning, stakeholder feedback integration, and quality assurance.

• Showcase how you collaborate with writers, designers, and other stakeholders to achieve a cohesive and impactful final product.

• Illustrate how you leverage design principles, software proficiency, and emerging technologies to solve creative challenges and achieve project objectives.

📝 Enhancement Note: The emphasis on a "body of work that spans design and advertising" and treating "the gap between good and great as a personal problem to solve" implies the portfolio should not only showcase aesthetic quality but also strategic thinking and problem-solving capabilities. Demonstrating the application of AI tools and 3D software in a practical context will be crucial.

💵 Compensation & Benefits

Salary Range:

For a Creative Design Manager role with 3-5 years of experience in Singapore, the estimated annual salary range is S$65,000 - S$95,000. This estimate is based on industry benchmarks for similar creative positions in Singapore, considering the luxury brand context, required software proficiency, and the responsibilities outlined. Factors such as specific experience, portfolio strength, and interview performance may influence the final offer.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).

• Generous paid time off (vacation, sick leave, public holidays).

• Retirement savings plan (e.g., Central Provident Fund contributions).

• Employee discounts on Procter & Gamble products.

• Opportunities for professional development, training, and attending industry events.

• Access to internal creative resources and learning platforms.

• Relocation assistance may be provided for eligible candidates. Working Hours:

Standard full-time working hours are approximately 40 hours per week, typically Monday to Friday. While the role is on-site, flexibility may be offered based on project needs and team collaboration requirements, subject to management approval.

📝 Enhancement Note: Salary is estimated based on Singapore market data for mid-level creative roles within large multinational corporations. Benefits are standard for a company of Procter & Gamble's stature and are tailored to attract and retain talent in a competitive market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Goods, with a strong focus on Luxury Beauty. Procter & Gamble is a global leader in manufacturing and marketing a wide range of household and personal care products. SK-II operates within the premium segment of the beauty market.

Company Size: Procter & Gamble is a large multinational corporation with tens of thousands of employees globally (estimated 100,000+). The SK-II creative studio itself is likely a smaller, focused team within this larger structure.

Founded: Procter & Gamble was founded in 1837. SK-II was launched in 1980. This signifies a company with deep-rooted heritage, stability, and a long-standing commitment to innovation and brand building.

Team Structure:

• The role reports to the Global Creative Director, indicating a clear hierarchy within the creative function.

• You will work alongside a small, dedicated group of "makers, writers, and designers," suggesting a close-knit, collaborative studio environment.

• The team operates with a high degree of autonomy, with decisions made "in the room," fostering agility and direct impact.

• Collaboration is expected to be intensive and cross-functional, involving stakeholders across markets and departments. Methodology:

• Data-driven insights are likely used to inform creative strategy, though the emphasis is on creative intuition and craft.

• Workflow planning and optimization are critical, given the high-stakes nature of the work and the need for efficient execution within the studio.

• Automation and efficiency practices are encouraged, particularly with the integration of AI tools, to streamline creative processes and enhance output.

• The "studio of makers" approach suggests a hands-on, iterative, and experimental methodology.

Company Website: https://www.pg.com/

📝 Enhancement Note: Procter & Gamble's established corporate structure provides a stable foundation, while the SK-II creative studio operates with the agility and focus of a specialized unit. The culture values deep expertise, a passion for craft, and a proactive approach to innovation within the luxury beauty space.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-career progression for a creative professional, moving into a managerial capacity within a specialized brand studio. It offers the opportunity to shape the visual narrative of a globally recognized luxury brand.

Reporting Structure: You will report directly to the Global Creative Director, working within a small, focused team of creative specialists. This structure allows for direct mentorship and significant exposure to senior leadership and strategic brand decisions.

Operations Impact: The role has a direct and substantial impact on SK-II's brand perception, market competitiveness, and consumer engagement. By creating compelling creative assets, this position influences brand equity, drives product desirability, and contributes to overall business objectives in the luxury beauty sector.

Growth Opportunities:

• Creative Leadership: Potential to advance to Senior Creative Director or Global Creative Director roles, leading larger creative teams and strategic initiatives.

• Specialization: Deepen expertise in specific areas like luxury packaging, brand film direction, or experiential design within the beauty industry.

• Cross-Functional Development: Opportunities to gain broader business acumen by working closely with marketing, product development, and regional teams.

• Mentorship: Develop leadership skills by mentoring junior designers and contributing to the growth of the in-house studio.

• Industry Exposure: Represent SK-II at industry events, conferences, or award ceremonies, enhancing professional visibility.

📝 Enhancement Note: This role is ideal for a creative who thrives on hands-on work and desires to make a tangible impact on a high-profile brand. Growth trajectories are geared towards deepening creative expertise and leadership within the brand's dedicated studio.

🌐 Work Environment

Office Type: The role is based at the Singapore General Office, implying a professional corporate office setting. This environment is likely to be modern, well-equipped, and designed to foster collaboration and productivity.

Office Location(s): Singapore General Office, Singapore. This central location offers accessibility and integration within a major global business hub.

Workspace Context:

• The workspace is designed to be collaborative, housing a small group of "makers, writers, and designers." This suggests an open, dynamic studio atmosphere conducive to brainstorming and shared creative processes.

• Access to state-of-the-art creative tools and technology, including industry-standard software and potentially advanced AI and 3D capabilities, will be available.

• Opportunities for direct interaction and ideation with fellow creatives, the Global Creative Director, and potentially cross-functional partners are abundant.

Work Schedule: The role is full-time, on-site, with a standard 40-hour work week. While core hours will be expected, there may be a degree of flexibility for project-specific needs, encouraging a balance between focused work and collaborative sessions.

📝 Enhancement Note: The on-site requirement in Singapore emphasizes the importance of in-person collaboration, team synergy, and direct access to the creative resources within the company's headquarters.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess creative skills, experience, and alignment with role requirements.

• Creative Assessment/Challenge: A practical exercise or case study designed to evaluate problem-solving abilities, conceptual thinking, and execution skills. This may involve developing a creative concept for a specific brief or refining existing brand assets.

• Portfolio Presentation & Discussion: A formal presentation of your portfolio to the hiring team, where you will discuss your work, creative process, and how you approach design challenges. Expect questions about your decision-making, tool usage (including AI), and ability to work within brand guidelines.

• Team & Cultural Fit Interview: Meetings with the Global Creative Director and potential team members to assess collaboration style, communication skills, and alignment with the studio's culture and values.

• Final Interview: Discussion with senior leadership to finalize offer details and confirm strategic fit.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase a range of skills (film, packaging, digital, experiential) and demonstrate your ability to work with luxury brands.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your creative process (including tool usage), and the impact or outcome.

• Highlight Craft & Concept: Emphasize your technical skills, understanding of design principles, and ability to translate strategic objectives into compelling visual solutions.

• Showcase Versatility: Include examples that demonstrate your ability to adapt your style and approach to different project needs and brand identities.

• Address AI/3D: If applicable, clearly explain how you integrated AI tools or 3D software, the benefits achieved, and the specific role they played in your creative output.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether digital or physical.

Challenge Preparation:

• Deconstruct the Brief: Thoroughly analyze any creative brief provided, identifying key objectives, target audience, and constraints.

• Brainstorm Broadly: Generate multiple concepts before narrowing down to the strongest one. Consider different angles and approaches.

• Focus on Craft: Even in a timed challenge, demonstrate attention to detail, visual hierarchy, and aesthetic quality.

• Articulate Your Rationale: Be prepared to explain the "why" behind your creative choices, linking them back to the brief and brand strategy.

• Practice Presentation: Rehearse delivering your solution concisely and confidently, anticipating potential questions.

📝 Enhancement Note: The interview process is designed to assess not only creative talent but also strategic thinking, problem-solving capabilities, and the ability to thrive in a fast-paced, integrated creative studio environment. The portfolio is a critical component, needing to showcase both technical proficiency and conceptual depth.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, After Effects, and Premiere Pro for graphic design, illustration, motion graphics, and video editing.

• AI Creative Tools: Familiarity and proficiency with emerging AI platforms like Weavy, Flora, or Comfy UI for concept generation, asset creation, or workflow enhancement.

• 3D Modeling Software (Preferred): Basic knowledge of Blender, Zbrush, or Cinema4D for potential use in product visualization, conceptualization, or asset creation.

Analytics & Reporting:

• While not explicitly a data analytics role, an understanding of how creative assets perform on digital platforms (e.g., social media, web) would be beneficial for informing future creative decisions. Familiarity with basic analytics dashboards may be useful. CRM & Automation:

• Not directly applicable to this creative role, but understanding how creative assets integrate into marketing automation workflows or CRM-driven customer journeys could be an advantage.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a baseline requirement. Experience with AI creative tools is explicitly sought, indicating a forward-thinking approach to creative production. Basic 3D skills are a significant plus, suggesting potential for more advanced visual development.

👥 Team Culture & Values

Operations Values:

• Craftsmanship: A deep commitment to excellence in execution, attention to detail, and the pursuit of the highest quality in all creative output.

• Innovation: Embracing new technologies, methodologies, and creative approaches to push boundaries and stay ahead in the luxury beauty market.

• Collaboration: Working effectively within a close-knit team, valuing diverse perspectives, and fostering a supportive environment for shared creation.

• Impact: Focusing on creating work that not only looks good but also achieves strategic business objectives and resonates deeply with consumers.

• Curiosity: A continuous drive to learn, explore new ideas, and read widely outside the immediate category to bring fresh inspiration to the work.

Collaboration Style:

• Integrated Studio Model: Emphasizes close, daily interaction and co-creation among designers, writers, and directors.

• Feedback-Driven: A culture where constructive feedback is welcomed and used to refine and elevate creative work.

• Agile Decision-Making: Decisions are made efficiently within the team, allowing for rapid iteration and adaptation.

• Cross-Functional Partnership: Willingness to collaborate closely with marketing, brand management, and regional teams to ensure cohesive brand messaging and execution.

📝 Enhancement Note: The culture values individuals who are not only technically skilled but also possess a strong creative drive, a collaborative spirit, and a passion for the luxury beauty industry. The emphasis on "discipline agnostic" and "reading widely" suggests an environment that rewards broad thinking and continuous learning.

⚡ Challenges & Growth Opportunities

Challenges:

• High Stakes & Unforgiving Craft: Working on a heritage luxury brand means the bar for quality is exceptionally high, requiring meticulous attention to detail and strategic execution.

• Navigating Ambiguity: The role requires comfort and proficiency in developing creative solutions without extensive upfront direction, demanding initiative and self-sufficiency.

• Balancing Heritage with Innovation: Effectively evolving a brand with a rich history requires respecting its legacy while introducing fresh, modern creative approaches.

• Cross-Market Consistency: Ensuring creative assets resonate and maintain brand integrity across diverse global markets presents complex logistical and cultural challenges.

• Integration of New Technologies: Staying proficient and effectively integrating rapidly evolving AI and 3D tools into the creative workflow requires continuous learning and adaptation.

Learning & Development Opportunities:

• Advanced Creative Techniques: Opportunities to master new software, explore emerging design trends, and refine specialized skills (e.g., motion graphics, 3D rendering, AI-driven design).

• Brand Strategy Immersion: Deepening understanding of luxury brand management, consumer psychology in the beauty sector, and global marketing strategies.

• Leadership Development: Gaining experience in directing creative projects, mentoring junior team members, and contributing to strategic creative planning.

• Industry Exposure: Potential to attend relevant industry conferences, workshops, and award ceremonies to stay current and network.

• Cross-Functional Exposure: Gaining insights into different facets of the business, such as product development, marketing campaigns, and retail strategy.

📝 Enhancement Note: The challenges presented are inherent to working on a high-profile luxury brand within a dynamic creative environment. The growth opportunities are designed to foster both deep creative expertise and broader strategic understanding, preparing individuals for leadership roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to solve a complex creative problem with limited resources or information. How did you approach it, and what was the outcome?" (Focus on your process, problem-solving, and ability to navigate ambiguity.)

• "How do you stay current with design trends, and how have you incorporated new technologies like AI into your creative workflow?" (Highlight your proactive learning and practical application of tools like Adobe Suite, AI, and 3D.)

• "Walk us through a project from your portfolio where you had to balance a brand's heritage with a need for modern creative innovation. What were the key considerations?" (Demonstrate your understanding of brand strategy and creative execution for established brands.) Company & Culture Questions:

• "What excites you about SK-II as a brand, and what do you believe makes its creative work stand out or could be improved?" (Show your research and genuine interest in the brand's market position and creative output.)

• "How do you approach collaboration within a creative team, especially when working on high-stakes projects with tight deadlines?" (Emphasize your teamwork, communication style, and ability to contribute positively to a studio environment.)

• "Describe your ideal working relationship with a Global Creative Director and how you would contribute to their vision." (Illustrate your understanding of reporting structures and your proactive contribution to leadership goals.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, the strategic objective, your creative process (including tool usage), and the measurable impact.

• Emphasize Craft and Concept: Showcase both your technical mastery and your ability to generate compelling, strategic ideas.

• Highlight Versatility: Present a range of work demonstrating your adaptability across different media and styles, particularly relevant to luxury and beauty.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, software techniques, and how you handled feedback or challenges.

• Demonstrate Enthusiasm: Convey your passion for creative excellence and your drive to contribute to the SK-II brand's success.

📝 Enhancement Note: Preparation should focus on showcasing a blend of technical skill, creative vision, strategic thinking, and collaborative aptitude. Demonstrating an understanding of the luxury beauty market and the specific challenges of working on a brand like SK-II will be crucial.

📌 Application Steps

To apply for this Creative Design Manager position:

• Submit your application through the provided link on the P&G Careers website.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to luxury beauty brands, film, packaging, and retail design. Ensure it showcases your proficiency with Adobe Creative Suite, AI tools, and any 3D software experience.

• Resume Optimization: Update your resume to clearly articulate your 3-5 years of experience, emphasizing achievements in film production, visualization, and luxury brand work. Quantify results where possible.

• Interview Preparation: Practice articulating your creative process, discussing your portfolio confidently, and preparing answers to strategic and behavioral questions. Rehearse presenting your work and rationale.

• Company Research: Thoroughly research SK-II's current marketing campaigns, brand heritage, and competitive landscape within the luxury beauty industry. Understand P&G's overall brand portfolio and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, particularly regarding salary and specific benefits, should be verified directly with Procter & Gamble during the application or interview process.