SHOWROOM DESIGN CONSULTANT

📍 Job Overview

Job Title: SHOWROOM DESIGN CONSULTANT

Company: Mohawk Industries (Dal-Tile Subsidiary)

Location: Denver, CO 80223

Job Type: Full-Time

Category: Sales & Design Operations

Date Posted: 2026-08-24

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive showroom sales and brand awareness through expert interior design advice and product selection guidance, leveraging a consultative sales approach.

• Manage customer relationships and sales pipeline using a Customer Management Tool (CMT), ensuring detailed record-keeping and consistent follow-up for sales closure.

• Prospect for new business by targeting custom builders and residential designers, conducting outside sales calls, and nurturing leads to expand market reach.

• Maintain showroom aesthetics and product displays by managing samples, merchandising, and collaborating with suppliers to stay current on industry trends and product offerings.

• Plan and execute showroom events and attend trade shows to foster industry relationships and enhance brand visibility within the tile and natural stone sector.

📝 Enhancement Note: While the title is "Showroom Design Consultant," the responsibilities heavily emphasize sales, client management, and business development, indicating this role is deeply integrated with revenue operations and sales enablement functions within the Dal-Tile showroom environment. The emphasis on using the showroom as a selling tool and driving specifications aligns it with a proactive sales role that requires operational rigor in client tracking and sales pipeline management.

📈 Primary Responsibilities

• Provide expert interior design consultation and product knowledge on tile and natural stone selections to facilitate customer purchasing decisions and project development.

• Utilize Auto-CAD for project management where applicable, ensuring accurate design representation and client satisfaction.

• Diligently log all client showroom interactions, contact details, and specific preferences within the CMT system to maintain a comprehensive sales funnel and track progress.

• Proactively identify and pursue new business opportunities, with a strategic focus on custom builders and residential designers, through targeted outreach and outside sales calls.

• Oversee showroom sample inventory, merchandising, and display maintenance, including the ordering, receiving, and presentation of products to align with marketing standards and new product launches.

• Organize and host showroom events, including tours and industry-specific gatherings, to cultivate client relationships and drive specification and sales.

• Attend external trade events to build professional networks, gather market intelligence, and promote brand awareness and product offerings.

• Maintain up-to-date knowledge of local supplier and vendor offerings to ensure the showroom features the latest design trends and product innovations.

• Prepare and present monthly sales closure reports, providing insights into performance against targets and identifying areas for improvement.

📝 Enhancement Note: The responsibilities highlight a blend of consultative sales, operational CRM management, and proactive business development, typical of a sales operations-aligned role within a retail showroom setting. The requirement to maintain merchandising and coordinate with suppliers also suggests an element of product operations and inventory management.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in a related field (e.g., Interior Design, Business, Marketing) OR

• Associate's degree with two years of related experience OR

• Four years of directly related experience. Experience:

• Minimum of 2-5 years of experience in a sales, design, or customer-facing role, preferably within the building materials, interior design, or retail sector.

• Demonstrated ability to manage a sales pipeline and achieve sales targets.

• Experience with customer relationship management (CRM) systems is highly preferred. Required Skills:

• Interior Design Expertise: Strong understanding of design principles, color coordination, interior design trends, and product selection for residential and commercial spaces.

• Sales Acumen: Proven ability in consultative selling, needs assessment, objection handling, and closing sales.

• Customer Service Excellence: Exceptional interpersonal skills to build rapport, understand client needs, and provide a superior customer experience.

• Product Knowledge: Ability to quickly learn and articulate product features, benefits, and applications for tile and natural stone.

• Communication Skills: Excellent oral, written, listening, and interpersonal communication abilities for effective interaction with diverse clientele and internal teams.

• Proficiency in MS Office Suite: Strong command of Word, Excel, and PowerPoint for reporting, presentations, and general office tasks.

• Creative Thinking & Problem-Solving: Ability to conceptualize innovative solutions and present them effectively to clients.

Preferred Skills:

• Auto-CAD Proficiency: Experience with Auto-CAD for design visualization and project management.

• Blueprint Reading: Ability to interpret architectural blueprints and design specifications.

• Customer Management Tools (CMT): Familiarity with specific CRM systems used for sales tracking and client management.

• Prospecting & Lead Generation: Experience in identifying and cultivating new business opportunities.

• Merchandising & Visual Display: Understanding of showroom aesthetics and product presentation.

📝 Enhancement Note: The requirements emphasize a combination of creative design skills and robust sales/operational capabilities. The "design/sketching/reading blueprints/Auto-CAD a plus" indicates a strong preference for candidates who can bridge the gap between aesthetic vision and technical execution, which is crucial for translating design concepts into tangible sales.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Case Studies: Showcase a minimum of 3-5 distinct interior design projects demonstrating your ability to translate client needs into successful tile and stone selections. Highlight the problem, your design solution, the products chosen, and the positive outcome (e.g., client satisfaction, successful project completion).

• Sales Performance Metrics: Include quantifiable data on your sales achievements, such as revenue generated, sales growth percentage, lead conversion rates, or average deal size. Focus on metrics that demonstrate your direct impact on revenue.

• CRM Utilization Examples: If possible, provide anonymized examples or descriptions of how you've used CRM systems (like CMT) for lead tracking, customer profiling, follow-up scheduling, and sales pipeline management.

• Showroom/Merchandising Examples: Visual documentation of showroom displays or merchandising efforts you have contributed to, illustrating your understanding of visual presentation and product showcasing.

Process Documentation:

• Client Consultation Workflow: Document a typical client consultation process from initial contact to sale closure, detailing key touchpoints, information gathered, and decision-making steps.

• Sales Pipeline Management: Outline your approach to managing leads and opportunities through a sales funnel, including strategies for follow-up, nurturing, and conversion.

• Product Selection & Specification Process: Describe how you guide customers through product selection, considering factors like application, aesthetics, budget, and installation requirements.

📝 Enhancement Note: For a role that blends design and sales, a portfolio is critical. It should not only showcase design talent but also demonstrate a structured approach to sales processes, client management, and the ability to quantify results. Emphasize visual appeal and clear, concise explanations of your process and impact.

💵 Compensation & Benefits

Salary Range: $64,000 - $80,000 per year (base pay). This range is an estimate provided at the commencement of employment and may vary based on factors such as work location, individual skills, experience, education, and training, in compliance with applicable laws.

Benefits:

• Comprehensive Health Coverage: Medical and Dental insurance plans available.

• Retirement Savings: Company match on 401k contributions, aiding in long-term financial planning.

• Employee Purchase Discount: Discounted access to company products, a valuable perk for employees in design and sales roles.

• Professional Development: Tuition reimbursement program to support continued education and skill enhancement.

• Work-Life Balance Support: Commitment to a family-friendly environment and promoting a productive life outside of work.

Working Hours:

• Standard full-time hours, typically 40 hours per week.

• Evening and weekend hours are required, reflecting the customer-facing nature of the role and the need to accommodate client schedules.

📝 Enhancement Note: The salary range is competitive for a Showroom Design Consultant role with significant sales responsibilities, especially in a major metropolitan area like Denver. The benefits package offers a good mix of traditional health and retirement benefits, alongside industry-specific perks like employee discounts and professional development support. The explicit mention of evening and weekend work is crucial for candidates to understand the role's demands.

🎯 Team & Company Context

🏢 Company Culture

Industry: Building Materials Manufacturing & Distribution (specifically Tile & Natural Stone). Dal-Tile is a subsidiary of Mohawk Industries, a global leader in flooring.

Company Size: Mohawk Industries is a large enterprise, employing thousands globally. Dal-Tile operates numerous showrooms and manufacturing facilities across the US. This size offers stability and resources, while individual showrooms often maintain a close-knit team feel.

Founded: Dal-Tile was founded in 1947, and Mohawk Industries was founded in 1920. This long history signifies established market presence, industry expertise, and a commitment to growth and innovation.

Team Structure:

• Showroom Team: Typically includes a Showroom Manager, Design Consultants (this role), and potentially Showroom Associates or Support Staff.

• Reporting Structure: The Showroom Design Consultant likely reports to the Showroom Manager, who in turn reports to a regional or divisional sales leadership.

• Cross-functional Collaboration: Works closely with internal sales teams, customer service, marketing, and potentially operations/logistics teams to ensure seamless customer experiences and product delivery. Collaboration with external partners like builders, designers, and contractors is also paramount.

Methodology:

• Data-Driven Sales: Emphasis on using CRM (CMT) for tracking customer interactions, preferences, and sales pipeline management to inform sales strategies and forecast revenue.

• Customer-Centric Design: Focus on understanding individual client needs and project requirements to provide tailored design advice and product recommendations.

• Proactive Business Development: Continuous effort to identify and engage new clients through outside sales calls and networking at trade events.

• Brand Advocacy: Utilizing showroom experiences and events to build brand loyalty and awareness.

Company Website: https://www.mohawkind.com/ and https://www.dal-tile.com/

📝 Enhancement Note: The company's scale and long history provide a stable and reputable environment. The culture likely balances corporate structure with the autonomy needed in a customer-facing sales and design role. Expect a focus on performance metrics, customer satisfaction, and continuous improvement in sales processes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with significant responsibility in driving revenue and customer engagement. It's an entry to mid-level position within the sales and design spectrum.

Reporting Structure: Reports to the Showroom Manager, offering direct mentorship and performance feedback. This structure allows for close guidance on sales techniques, design consultation, and operational processes.

Operations Impact: The Showroom Design Consultant is a critical link in the revenue generation process. Their ability to influence customer selections, drive specifications, and close sales directly impacts Dal-Tile's revenue, market share, and brand reputation within the Denver region. Effective showroom management and customer engagement contribute to operational efficiency by streamlining the sales cycle.

Growth Opportunities:

• Sales Leadership: Potential to advance into a Showroom Manager role, overseeing operations, sales teams, and P&L for a showroom.

• Specialized Design Roles: Opportunities to become a subject matter expert in specific product lines or design styles, potentially moving into corporate design or product development roles.

• Account Management: Transition into roles focused on managing key accounts with custom builders or large design firms.

• Regional Sales Roles: Potential to move into broader regional sales or business development positions within Dal-Tile or Mohawk Industries.

• Continued Skill Development: Access to training in advanced design software, sales methodologies, and product innovation, fostering continuous professional growth.

📝 Enhancement Note: This role offers a clear path for growth within a large, established company. Success here can lead to management positions, specialized roles, or broader sales responsibilities, leveraging the foundational sales and design skills developed. The emphasis on cross-functional collaboration also prepares individuals for more complex roles within the organization.

🌐 Work Environment

Office Type: Primarily an on-site role within a high-traffic retail showroom environment. This involves direct customer interaction, product display management, and potentially some administrative tasks.

Office Location(s): Denver, CO 80223. This location suggests a dynamic urban market with a mix of residential and commercial development, offering ample opportunities for client engagement.

Workspace Context:

• Collaborative Showroom Floor: The showroom serves as the primary workspace, designed to be visually appealing and functional for both customers and staff. Expect a dynamic environment with frequent customer interactions.

• Product & Material Handling: Will involve working with tile and stone samples, which can be heavy and require careful handling. Access to material handling equipment might be available for larger items.

• Technology Integration: Use of computer systems (MS Office, CMT) for client management, order processing, and communication. Access to design tools like Auto-CAD (if proficient) may be available.

• Team Interaction: Regular interaction with showroom colleagues, management, and potentially visiting company representatives.

Work Schedule: Full-time, requiring a commitment to evenings and weekends to align with customer availability and showroom operating hours. This flexibility is key to maximizing sales opportunities.

📝 Enhancement Note: The work environment is customer-centric and requires a professional demeanor at all times. Candidates should be comfortable in a retail-like setting that demands energy, engagement, and the ability to multitask while managing client needs and showroom operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or hiring manager conducts a preliminary phone or video call to assess basic qualifications, experience, and cultural fit.

• In-Depth Interview: Typically involves one or more interviews with the Showroom Manager and potentially other senior sales or design staff. Expect questions focused on sales experience, design approach, customer service philosophy, and problem-solving scenarios.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, showcasing key design projects, sales achievements, and their process for client engagement. This is a critical stage to demonstrate practical skills and strategic thinking.

• Skills Assessment/Case Study: May include a practical exercise or case study, such as a mock client consultation, a design challenge, or a sales scenario to evaluate real-time application of skills.

• Final Interview/Offer: A final discussion with management, potentially including a review of salary expectations and benefits, followed by a job offer.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your design versatility, problem-solving skills, and ability to drive sales. Include a mix of residential and commercial projects if applicable.

• Quantify Results: For each project, highlight quantifiable outcomes – e.g., "Increased client satisfaction by X%," "Secured a project valued at $Y," "Successfully specified Z product line."

• Showcase Your Process: Clearly articulate your methodology for client consultations, design development, and sales closure. Use diagrams or flowcharts if helpful.

• Highlight CRM Usage: If you have examples of how you've effectively used CRM for pipeline management or customer follow-up, include them.

• Practice Your Presentation: Rehearse presenting your portfolio smoothly, ensuring you can articulate your contributions, challenges, and successes concisely and compellingly. Be prepared to answer detailed questions about your work.

Challenge Preparation:

• Anticipate Design Scenarios: Be ready to discuss how you would approach a specific design challenge, such as working with a challenging client, a tight budget, or unique architectural constraints.

• Sales Strategy Questions: Prepare to answer questions about your sales process, how you identify customer needs, handle objections, and close deals.

• Operational Efficiency: Think about how you would manage your time effectively, prioritize tasks, and ensure accurate record-keeping in the CMT.

📝 Enhancement Note: The interview process will heavily weigh your ability to demonstrate both creative design talent and a structured, results-oriented sales approach. A well-prepared portfolio is your most powerful tool to showcase this blend. Be ready to talk about your successes and how you achieved them, using specific examples and data.

🛠 Tools & Technology Stack

Primary Tools:

• Customer Management Tool (CMT): Essential for logging client visits, preferences, contact information, and tracking sales leads and pipeline. Proficiency or quick learning ability is key.

• Microsoft Office Suite:

  • MS Word: For client communication, proposals, and general documentation.
  • MS Excel: For sales tracking, reporting, data analysis, and potentially budget management.
  • MS PowerPoint: For presentations to clients, internal teams, and at trade events.

• Auto-CAD (Preferred): For creating design visualizations, reading blueprints, and managing project specifications.

Analytics & Reporting:

• CMT Reporting Features: Utilizing built-in reporting within the CRM to track sales performance, customer engagement, and pipeline health.

• Excel for Data Analysis: Employing Excel for more in-depth analysis of sales data, trends, and performance metrics.

CRM & Automation:

• CMT: The core system for managing customer interactions and sales processes.

• Email & Communication Platforms: Standard business email (e.g., Outlook) and potentially internal communication tools for team collaboration.

📝 Enhancement Note: Familiarity with CRM systems, particularly for sales tracking and customer management, is crucial. While Auto-CAD is listed as a plus, demonstrating proficiency in data organization, reporting, and communication tools will be fundamental to success in managing the operational aspects of this sales role.

👥 Team Culture & Values

Operations Values:

• Customer Focus: Prioritizing client satisfaction through exceptional service, design expertise, and responsive follow-up.

• Sales Excellence: A drive for achieving and exceeding sales targets through effective consultation and relationship building.

• Teamwork & Collaboration: Working effectively with showroom colleagues, management, and other departments to ensure a seamless customer experience.

• Integrity & Professionalism: Maintaining high ethical standards in all client interactions and business dealings.

• Continuous Improvement: A commitment to learning new product lines, design trends, and sales techniques to enhance performance.

Collaboration Style:

• Client-Centric: All interactions, whether with customers or internal teams, are geared towards achieving the best outcome for the client and the business.

• Proactive Communication: Regularly updating clients and management on project status, sales progress, and any potential issues.

• Knowledge Sharing: Willingness to share design insights, product knowledge, and sales best practices with colleagues to foster a supportive team environment.

• Feedback Integration: Openness to receiving and providing constructive feedback to improve individual and team performance.

📝 Enhancement Note: The culture likely values individuals who are proactive, customer-focused, and driven to achieve results. Expect a supportive environment where collaboration is encouraged, but individual performance in sales and client satisfaction is highly valued and measured.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design and Sales Demands: Effectively managing time between providing creative design consultation and executing rigorous sales processes, including CRM updates and prospecting.

• Meeting Sales Quotas: Consistently achieving sales targets in a competitive market, requiring strong prospecting, negotiation, and closing skills.

• Managing Diverse Client Needs: Catering to a wide range of customer personalities, budgets, and design preferences, requiring adaptability and strong interpersonal skills.

• Staying Current with Trends: Keeping abreast of rapidly evolving interior design trends and an extensive product catalog requires continuous learning.

• Physical Demands: The role involves standing for extended periods, lifting materials, and navigating a showroom environment, which can be physically demanding.

Learning & Development Opportunities:

• Product Training: Extensive training on Dal-Tile and Mohawk Industries' product lines, including new introductions and technical specifications.

• Sales Skills Workshops: Opportunities to attend training sessions on consultative selling, negotiation, and closing techniques.

• Design Software Training: Potential for advanced training in Auto-CAD or other design visualization tools.

• Mentorship Programs: Guidance from experienced Showroom Managers and sales leaders within the organization.

• Industry Events: Participation in trade shows and design conferences to expand professional networks and knowledge.

📝 Enhancement Note: This role presents opportunities to develop a unique skill set at the intersection of design and sales. Overcoming the challenges requires strong organizational skills, resilience, and a proactive approach to learning and client management. The growth opportunities are substantial within a large organization like Mohawk Industries.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to understanding a client's design vision and translating it into specific product selections." (Focus on your consultation process, needs assessment, and product recommendation strategy.)

• "How do you balance the creative aspects of interior design with the performance metrics of a sales role?" (Highlight your ability to be both artistic and results-driven, using CRM and sales data to inform your design recommendations.)

• "Walk me through a time you successfully prospected and closed a new business account, specifically targeting builders or designers." (Prepare a STAR method answer demonstrating your prospecting techniques, sales process, and successful outcome.)

• "How do you stay updated on the latest interior design trends and product innovations in the tile and stone industry?" (Show your commitment to continuous learning and industry awareness.) Company & Culture Questions:

• "Why are you interested in Dal-Tile and Mohawk Industries, and what do you know about our product offerings?" (Research their brands, values, and recent news. Emphasize alignment with their commitment to quality and design.)

• "How would you contribute to building a positive and collaborative team environment within our showroom?" (Discuss your teamwork skills, communication style, and willingness to support colleagues.)

• "Describe a challenging customer interaction you've had and how you resolved it." (Focus on your problem-solving skills, empathy, and ability to de-escalate situations.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type or by demonstrating your end-to-end process from client intake to sale.

• Tell a Story: For each project, don't just show images; explain the client's initial problem or need, your design solution, the specific products you recommended, and the positive outcome.

• Quantify Your Sales Contribution: Be ready to discuss the sales value of projects you've worked on, your conversion rates, or any other relevant sales metrics.

• Demonstrate CRM Use: If possible, briefly explain how you used CRM to manage the client relationship or track sales for a particular project.

• Be Prepared for Design Challenges: Have a few go-to design solutions for common scenarios (e.g., small spaces, budget constraints, specific aesthetic requests).

📝 Enhancement Note: Prepare specific examples that illustrate your ability to blend design creativity with a strong sales drive and operational discipline. Quantifying your achievements and demonstrating a structured approach to client management and sales processes will be key differentiators.

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📌 Application Steps

To apply for this operations-aligned sales and design position:

• Submit Your Application: Apply directly through the Dal-Tile careers portal linked in the job posting.

• Tailor Your Resume: Highlight experience and skills directly relevant to interior design consultation, consultative sales, customer relationship management (especially CRM experience), and any experience with building materials or showrooms. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest design projects and sales achievements. Ensure it clearly demonstrates your process, creativity, and quantifiable results. Prepare to present it professionally.

• Research Dal-Tile & Mohawk: Understand their product lines, brand positioning, and company values. Familiarize yourself with their showroom experience and target customer base.

• Practice Your Interview Responses: Prepare to answer behavioral questions using the STAR method, focusing on scenarios related to sales, customer service, design challenges, and problem-solving. Rehearse your portfolio presentation to ensure clarity and impact.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.