Shopify UX/UI Designer for Storefront & CRO for Anime Jewelry Brand

📍 Job Overview

Job Title: Shopify UX/UI Designer for Storefront & CRO

Company: Kraymer Art

Location: Singapore (Remote)

Job Type: Full-Time

Category: Revenue Operations (Storefront Optimization & Conversion)

Date Posted: June 23, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive significant improvements in the Shopify storefront's user experience (UX) and user interface (UI) to enhance customer engagement and conversion rates.

• Lead the design strategy for a growing anime-inspired jewelry and accessories brand, focusing on high-impact UX/UI issues and conversion rate optimization (CRO).

• Collaborate with a remote development team to translate design concepts into implementation-ready files, ensuring accurate and on-brand execution.

• Utilize data-driven insights and e-commerce best practices to identify and prioritize design enhancements for key conversion points.

• Own the visual and UX direction of the Shopify store, with substantial latitude for end-to-end improvement and strategic decision-making.

📝 Enhancement Note: This role is positioned within Revenue Operations due to its direct impact on conversion rates and revenue generation through strategic storefront design and optimization. The emphasis on CRO, product discovery, and checkout flow directly influences sales performance, making it a critical component of the GTM strategy.

📈 Primary Responsibilities

• Conduct comprehensive audits of the existing Shopify storefront to identify critical UX and UI deficiencies across both desktop and mobile platforms.

• Design and develop intuitive, high-converting page layouts for collection pages, product detail pages, landing pages, and other key conversion funnels.

• Produce meticulously crafted Figma or Adobe XD files, ensuring they are implementation-ready and clearly annotated for Shopify developers.

• Formulate and present a prioritized roadmap of CRO improvements, grounded in user experience best practices and analysis of e-commerce data.

• Work asynchronously and collaboratively with the development team, providing clear direction and feedback to ensure design integrity and timely implementation.

• Strategize and design solutions to optimize product discovery, streamline the add-to-cart process, enhance navigation, and improve the overall checkout experience within Shopify's technical capabilities.

• Develop and maintain design systems or component libraries to ensure brand consistency and design coherence across the entire storefront.

• Perform post-implementation reviews of redesigned pages, offering constructive feedback to developers to ensure design intent is fully realized.

• Continuously research and stay abreast of emerging Shopify storefront trends, advanced CRO techniques, and evolving e-commerce UX patterns.

📝 Enhancement Note: The responsibilities outlined are typical for a mid-level UX/UI Designer focused on e-commerce growth. The emphasis on "implementation-ready files" and collaboration with developers indicates a need for a designer who understands technical constraints and can produce practical, actionable design assets, rather than purely conceptual work. The focus on CRO and revenue impact firmly places this role within the broader scope of Revenue Operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and design acumen is essential.

Experience: 2-5 years of dedicated experience in UX/UI design, with a significant focus on e-commerce platforms and conversion rate optimization.

Required Skills:

• A robust portfolio showcasing successful Shopify storefront design projects, with a clear demonstration of UX/UI improvements and their impact on conversion.

• Advanced proficiency in UX and UI design principles, with a demonstrable understanding of how design choices directly influence conversion rates and customer behavior.

• Proven experience designing for e-commerce environments, specifically for collection pages, product detail pages, and landing pages.

• Expert-level command of design tools such as Figma or Adobe XD, including the ability to create and deliver developer-ready design assets.

• Comprehensive understanding of mobile-first design principles and the creation of responsive, adaptive layouts for various devices.

• Working knowledge of Shopify's platform constraints, including an understanding of what can be customized within standard Shopify plans and Shopify Plus.

• Exceptional ability to articulate and justify design decisions, clearly explaining the strategic rationale behind choices made.

• Excellent asynchronous communication skills, with experience collaborating effectively with remote teams. Preferred Skills:

• Experience utilizing CRO tools and A/B testing platforms (e.g., Intelligems, Replo, Google Optimize).

• Familiarity with Shopify's Online Store 2.0 architecture and its implications for design and customization.

• Experience working with Shopify page builders such as Replo or PageFly.

• Background in fashion, jewelry, accessories, anime, or lifestyle brand design.

• Direct experience collaborating with Shopify developers on theme implementation and customization.

• A genuine interest in anime, gaming, or fandom-based products, which can inform design choices and brand understanding.

📝 Enhancement Note: The "Must-Haves" heavily emphasize a practical, results-oriented approach. The requirement for a "portfolio of Shopify storefront design work" and the ability to "give clear design rationale" suggests that candidates will be evaluated on their ability to translate design thinking into tangible business outcomes within the Shopify ecosystem. The "Nice-to-Haves" point towards a desire for a candidate who can integrate quickly into the brand's specific niche and leverage existing tools and platforms.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least two distinct Shopify storefront redesign projects, detailing the initial state, design process, and quantitative results achieved (e.g., conversion rate uplift, AOV increase, bounce rate reduction).

• Include specific examples of how you identified and addressed critical UX/UI issues on collection and product pages, demonstrating problem-solving skills.

• Provide wireframes, mockups, and interactive prototypes for key user flows, such as product discovery, add-to-cart, and checkout.

• Demonstrate the creation of reusable design components or a mini design system that ensures brand consistency and facilitates efficient development.

• Clearly articulate the strategic thinking and CRO principles that guided your design decisions for each project. Process Documentation:

• Document your approach to conducting UX/UI audits for e-commerce websites, including the tools and methodologies used.

• Outline your process for translating business requirements and CRO goals into actionable design specifications for developers.

• Illustrate your workflow for iterating on designs based on feedback from stakeholders and performance data.

• Provide examples of how you ensure design intent is preserved during the development and implementation phase.

📝 Enhancement Note: For a role focused on CRO and storefront design, a portfolio is paramount. The emphasis here is on demonstrating a tangible impact on revenue and user experience. Candidates should be prepared to walk through their process, highlight their strategic thinking, and quantify the results of their design work, specifically within the Shopify context.

💵 Compensation & Benefits

Salary Range: Given the remote nature, Singapore location (which has a high cost of living), and the specific skill set (Shopify UX/UI with CRO focus), a competitive salary range for a mid-level designer is estimated between SGD $60,000 - $90,000 annually. This range is based on industry benchmarks for remote UX/UI designers in high-cost-of-living regions and considers the specialized nature of Shopify and CRO expertise.

Benefits:

• Performance-Based Compensation: Opportunities for pay raises and performance bonuses are explicitly mentioned, rewarding strong contributions.

• Fully Remote Work: Enjoy the flexibility and autonomy of working from anywhere.

• PH-Friendly Hours: The company is Australia-based but offers hours considerate of the Philippines time zone, aiming to avoid "graveyard shifts" for remote employees in that region.

• Long-Term Role Potential: The position is designed as a long-term engagement with the possibility of transitioning into a permanent, full-time role.

• Growth Niche: Opportunity to work within a fun, niche market (anime-inspired jewelry) with a strong, loyal customer base.

• Ownership & Impact: Significant latitude to influence and direct the visual and UX strategy of a growing Shopify store.

Working Hours: While not explicitly stated as a fixed number, the "PH-friendly hours" suggest a focus on asynchronous collaboration and output rather than strict 9-to-5 adherence, likely aligning with a standard full-time workload of approximately 40 hours per week.

📝 Enhancement Note: The salary estimate is derived from general market data for remote UX/UI designers in Singapore and similar high-cost regions, factoring in the specialized skills in Shopify and CRO. The benefits highlight the company's commitment to flexibility, performance recognition, and a positive work-life balance, particularly for remote employees in the Philippines.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Jewelry & Accessories), with a specialization in anime-inspired designs. This niche suggests a brand that values creativity, community, and a strong connection with its target audience.

Company Size: While not explicitly stated, the mention of a "growing Australia-based company" and a "remote team" implies a small to medium-sized enterprise (SME) that is scaling its operations. This often means a more agile environment with direct impact opportunities.

Founded: The founding date is not provided, but the company is described as "growing," indicating it has moved past its initial startup phase and is establishing its market presence.

Team Structure:

• The team operates on a fully remote basis, facilitating asynchronous communication and collaboration.

• The core team appears to be based in Australia, with an effort to accommodate time zones for remote employees, particularly in the Philippines.

• This role will likely involve close collaboration with a development team responsible for Shopify theme implementation and potentially a marketing or e-commerce manager. Methodology:

• Data-Driven Design: Expect a focus on using analytics and CRO tools to inform design decisions and measure impact.

• Agile Execution: The iterative nature of UX/UI design and development within e-commerce suggests an agile or lean approach to project management.

• Asynchronous Collaboration: The remote-first nature necessitates clear documentation, structured communication, and reliance on project management tools.

Company Website: https://www.kraymerart.com

📝 Enhancement Note: The company's niche in anime-inspired jewelry is a key cultural indicator. The ideal candidate will likely appreciate and understand this market, contributing to a brand that resonates with its passionate customer base. The remote, growing nature suggests a dynamic environment where individuals can make a significant impact.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Mid-Level (2-5 years of experience). It offers a significant opportunity for an individual to take ownership of a critical aspect of the business—the online storefront—and directly influence revenue. It's a step beyond junior design roles, requiring strategic thinking and independent execution.

Reporting Structure: The designer will likely report to a Head of E-commerce, Marketing Manager, or a senior operations lead. While working closely with developers, the design direction and CRO strategy will likely be owned by this role.

Operations Impact: The impact of this role on revenue operations is direct and substantial. By improving the user experience and conversion rates on the Shopify storefront, the designer will directly contribute to increased sales, customer acquisition, and customer lifetime value. This role is crucial for optimizing the customer journey from awareness to purchase.

Growth Opportunities:

• Specialization: Deepen expertise in Shopify theme development, advanced CRO strategies, and e-commerce UX best practices.

• Leadership: Potential to grow into a lead UX/UI Designer role, overseeing multiple projects or mentoring junior designers as the team expands.

• Strategic Input: Contribute to broader e-commerce strategy discussions, leveraging design insights to inform product development, marketing campaigns, and customer retention initiatives.

• Full-Time Potential: The role is positioned for long-term engagement with full-time potential, offering stability and further career advancement within the company.

📝 Enhancement Note: This role offers a clear path for growth within e-commerce operations. The emphasis on "owning the visual and UX direction" and having "real latitude to improve the experience from the ground up" signifies a significant opportunity for a mid-level professional to demonstrate leadership and strategic impact.

🌐 Work Environment

Office Type: Fully remote, allowing for flexible work arrangements from any location.

Office Location(s): While the company is Australia-based, the role is fully remote and accommodates employees in regions like the Philippines with "PH-friendly hours," indicating a distributed global team.

Workspace Context:

• Collaborative Environment: Despite being remote, the role requires close collaboration with a development team, necessitating effective use of communication and project management tools.

• Technology Stack: Access to and proficiency with design tools like Figma/Adobe XD, and familiarity with e-commerce platforms like Shopify and potentially page builders/CRO tools, are essential.

• Team Interaction: Regular communication will occur via digital platforms (e.g., Slack, email, project management software) for design reviews, feedback, and project updates.

Work Schedule: The "PH-friendly hours" suggest a focus on output and asynchronous communication, likely aligning with a standard 40-hour work week but with flexibility in daily scheduling to accommodate team members across different time zones.

📝 Enhancement Note: The remote nature of this role is a key feature. Candidates should be comfortable with asynchronous communication and self-management, while also being capable of proactive collaboration with a distributed team. The "PH-friendly hours" indicates a conscious effort to create a more equitable and manageable remote work experience for employees in that region.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review heavily weighted towards the portfolio. Applicants must include the word "seesaw" in their response to the first screening question.

• Portfolio Review: Detailed assessment of submitted Shopify storefront design work, focusing on UX/UI improvements, CRO impact, and design rationale.

• Design Challenge (Potential): A small, targeted design exercise or case study may be presented to assess specific skills or problem-solving approaches relevant to the storefront.

• Team/Hiring Manager Interview: Discussion about design philosophy, experience with Shopify and CRO, problem-solving approach, and cultural fit. Emphasis on asynchronous communication capabilities.

• Final Discussion: Clarification of role expectations, compensation, and long-term potential.

Portfolio Review Tips:

• Quantify Impact: For each Shopify project, clearly state the problem, your solution, and the measurable results (e.g., "Increased conversion rate by X%," "Reduced bounce rate on product pages by Y%").

• Showcase Process: Include wireframes, user flows, and mockups to illustrate your design thinking and problem-solving journey.

• Highlight Shopify Specifics: Demonstrate your understanding of Shopify's platform constraints and how you worked within them to achieve optimal results.

• Explain Rationale: Be prepared to articulate why you made specific design decisions, linking them back to UX principles and CRO objectives.

• Mobile-First Emphasis: Ensure your portfolio clearly shows responsive design capabilities and mobile optimization.

Challenge Preparation:

• Shopify CRO Scenarios: Be ready to discuss how you would approach improving a specific part of a Shopify store (e.g., a collection page, product page, or checkout flow) for better conversion.

• Design System Components: Prepare to discuss your experience in creating and maintaining design systems or component libraries for consistency.

• Asynchronous Communication: Practice articulating your thoughts clearly and concisely in written form, as this will be crucial for remote collaboration.

📝 Enhancement Note: The application process strongly emphasizes the portfolio as the primary evaluation tool. Candidates should dedicate significant effort to curating and presenting their best Shopify design work, clearly demonstrating their ability to drive business results through UX/UI and CRO. The instruction to include "seesaw" is a critical detail for initial screening.

🛠 Tools & Technology Stack

Primary Tools:

• Figma or Adobe XD: Essential for wireframing, prototyping, UI design, and delivering developer-ready assets. Proficiency is a core requirement.

• Shopify Platform: Deep understanding of Shopify's capabilities and limitations, particularly regarding storefront customization (themes, Online Store 2.0).

• Page Builders (Preferred): Familiarity with tools like Replo or PageFly for rapid prototyping and implementation within Shopify.

Analytics & Reporting:

• E-commerce Analytics: Experience with platforms like Google Analytics, Shopify Analytics, or similar to track user behavior, conversion rates, and identify optimization opportunities.

• CRO Tools (Preferred): Exposure to A/B testing platforms (e.g., Intelligems) or user behavior analysis tools.

CRM & Automation:

• While not a primary focus for this design role, familiarity with how design impacts the customer journey within a CRM context is beneficial. Understanding how design elements contribute to lead generation and customer retention is a plus.

📝 Enhancement Note: The technical requirements are heavily skewed towards design and e-commerce platform expertise. Proficiency in Figma/Adobe XD and a deep understanding of Shopify are non-negotiable. Experience with specific page builders and CRO tools is highly valued, indicating a preference for candidates who can hit the ground running with optimization efforts.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value will be prioritizing the end-user experience to drive engagement and conversions.

• Data-Driven Decision Making: Design choices are expected to be informed by analytics, user feedback, and CRO principles, rather than solely aesthetic preference.

• Efficiency & Optimization: A drive to continuously improve processes and outcomes, aiming for streamlined user journeys and maximized conversion rates.

• Collaboration & Communication: Essential for a remote team, valuing clear, concise, and proactive communication across different time zones.

• Passion for the Niche: Enthusiasm for the anime-inspired jewelry brand and its community will foster a more engaged and creative contribution.

Collaboration Style:

• Asynchronous & Proactive: Team members are expected to communicate effectively without requiring real-time interaction, proactively sharing updates and seeking clarification.

• Feedback-Oriented: A culture that encourages constructive feedback on designs and processes to foster continuous improvement.

• Cross-Functional Integration: The designer will work closely with developers, and potentially marketing or operations leads, requiring an ability to translate between design and technical/business requirements.

📝 Enhancement Note: The emphasis on asynchronous collaboration and data-driven decision-making is critical for success in this remote role. Candidates should demonstrate an ability to work independently while also being an active and communicative team member. A passion for the brand's niche will likely be a significant cultural differentiator.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Conversion: The primary challenge will be to create visually appealing designs that also meet strict conversion rate optimization goals within Shopify's framework.

• Asynchronous Communication: Effectively collaborating and conveying complex design ideas without the benefit of real-time face-to-face interaction.

• Shopify Platform Limitations: Navigating the inherent constraints of the Shopify platform to achieve desired UX/UI outcomes.

• Remote Team Integration: Building strong working relationships and a sense of team cohesion within a distributed workforce.

Learning & Development Opportunities:

• Advanced CRO Techniques: Opportunity to deepen expertise in conversion rate optimization strategies and A/B testing methodologies specific to e-commerce.

• Shopify Ecosystem Mastery: Become an expert in leveraging Shopify's advanced features, themes, and app integrations for optimal storefront performance.

• E-commerce UX Specialization: Develop a deep understanding of user behavior and conversion drivers within the fashion/jewelry e-commerce sector.

• Remote Work Best Practices: Hone skills in asynchronous communication, self-management, and effective remote collaboration.

📝 Enhancement Note: This role presents an excellent opportunity for a designer to specialize in a high-demand area of e-commerce. The challenges are typical for remote, optimization-focused roles and offer significant learning potential for those looking to grow their careers in this space.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for auditing a Shopify storefront for UX/UI issues and conversion opportunities." (Focus on methodology, tools, and prioritization.)

• "Walk us through a Shopify storefront redesign project from your portfolio. What was the problem, your solution, and the quantifiable results?" (Emphasize design rationale, CRO impact, and your role.)

• "How do you balance creative design aesthetics with the technical constraints of Shopify and the demands of conversion rate optimization?" (Highlight your pragmatic approach.)

• "Explain your experience with mobile-first design and responsive layouts for e-commerce. How do you ensure a seamless mobile experience?" (Provide specific examples.) Company & Culture Questions:

• "What excites you about designing for an anime-inspired jewelry brand?" (Show genuine interest and understanding of the niche.)

• "How do you approach asynchronous communication and collaboration within a remote team?" (Demonstrate proactivity and clarity.)

• "How do you stay updated on the latest Shopify trends, CRO best practices, and e-commerce UX patterns?" (Show commitment to continuous learning.) Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the challenge, your thoughtful approach, the design solution, and the impactful results.

• Quantify Everything: Use data and metrics to support your claims about design success.

• Focus on Rationale: Be prepared to defend your design choices with clear reasoning rooted in UX principles and CRO objectives.

• Shopify Context: Explicitly discuss how your designs fit within the Shopify platform and its ecosystem.

• Conciseness: Present your most impactful work efficiently, respecting the interviewer's time.

📝 Enhancement Note: Interview preparation should heavily focus on the portfolio and the ability to articulate the strategic thinking behind design decisions, particularly as they relate to conversion rate optimization within the Shopify ecosystem. Demonstrating comfort with asynchronous communication is also key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link, ensuring to include the word "seesaw" in your response to the first screening question.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest Shopify storefront design work. Prioritize case studies that clearly demonstrate UX/UI improvements, CRO impact, and your strategic design rationale.

• Resume Optimization: Tailor your resume to highlight experience with Shopify, UX/UI design, conversion rate optimization, Figma/Adobe XD, and e-commerce platforms. Use keywords from the job description to pass ATS scans.

• Interview Preparation: Practice articulating your design process, project outcomes, and strategic thinking. Be ready to discuss your experience with Shopify's constraints and how you drive conversion.

• Company Research: Familiarize yourself with Kraymer Art's brand, products, and target audience. Understand their current storefront and identify potential areas for improvement to demonstrate your insights during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.