Shopify UX/UI Designer for Storefront & CRO for Anime Jewelry Brand

📍 Job Overview

Job Title: Shopify UX/UI Designer for Storefront & CRO

Company: Kraymer Art

Location: Poland (Remote)

Job Type: Full-Time

Category: Revenue Operations / Sales Operations / E-commerce Operations

Date Posted: 2026-06-23

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive significant improvements in e-commerce conversion rates through expert UX/UI design on the Shopify platform.

• Lead the foundational redesign of the Shopify storefront, focusing on user experience, visual hierarchy, and mobile responsiveness.

• Collaborate closely with a remote development team to translate design concepts into high-converting, implementation-ready assets.

• Own the strategic CRO roadmap for the storefront, identifying and prioritizing high-impact design and optimization opportunities.

• Contribute to a growing, niche e-commerce brand by shaping its online presence and customer journey.

📝 Enhancement Note: This role is described as "design-first" with a strong emphasis on Conversion Rate Optimization (CRO) within the Shopify ecosystem. While not a traditional "Operations" role in terms of backend systems management, the core function of optimizing the customer journey and conversion funnel directly impacts revenue and sales performance, aligning it with the broader goals of Revenue and Sales Operations. The emphasis on data-driven design decisions and measurable impact is key.

📈 Primary Responsibilities

• Conduct comprehensive UX/UI audits of the existing Shopify storefront to pinpoint critical issues impacting user experience and conversion across desktop and mobile devices.

• Design and iterate on high-fidelity mockups and prototypes for key e-commerce pages, including collection pages, product detail pages, landing pages, and critical conversion funnel stages.

• Develop detailed, developer-ready design files in Figma or Adobe XD, ensuring clear specifications for Shopify theme implementation.

• Propose, prioritize, and articulate a CRO strategy based on UX best practices, e-commerce data analysis, and business objectives.

• Work asynchronously and collaboratively with the development team, providing clear feedback and design direction to ensure accurate implementation and adherence to design intent.

• Identify and design solutions to enhance product discovery, streamline the add-to-cart process, improve site navigation, and optimize the checkout flow within Shopify's platform constraints.

• Develop and maintain a design system or component library to ensure visual consistency and brand integrity across the Shopify storefront.

• Continuously monitor and analyze the performance of implemented designs, providing feedback for iterative improvements and further optimization.

• Stay abreast of emerging Shopify storefront trends, cutting-edge CRO techniques, and evolving e-commerce UX best practices.

📝 Enhancement Note: The responsibilities highlight a blend of strategic CRO thinking and hands-on UX/UI design execution, specifically within the Shopify environment. The focus on "developer-ready files" and "design systems" points to a need for structured design output, which is crucial for efficient development workflows in an operations context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, user-centered design methodologies, and e-commerce best practices is essential.

Experience: Minimum of 2-5 years of dedicated experience in UX/UI design, with a significant focus on e-commerce storefronts and conversion rate optimization.

Required Skills:

• Demonstrated portfolio showcasing successful Shopify storefront design projects, with a focus on measurable conversion improvements.

• Advanced proficiency in UX/UI design principles and best practices, with a strong understanding of how design impacts conversion metrics.

• Proven experience designing for e-commerce platforms, specifically including collection pages, product detail pages, and landing pages.

• Expert-level command of design tools such as Figma or Adobe XD, capable of producing comprehensive, developer-ready design assets.

• Solid grasp of mobile-first design principles and the creation of responsive, adaptive layouts for various screen sizes.

• Practical understanding of Shopify's design limitations and customization capabilities, including standard and Shopify Plus plans.

• Ability to clearly articulate and defend design decisions with data-driven rationale and strategic reasoning.

• Excellent asynchronous communication skills, essential for effective collaboration within a remote, international team. Preferred Skills:

• Experience utilizing CRO tools and A/B testing platforms (e.g., Intelligems, Replo, Google Optimize, VWO).

• Familiarity with Shopify Online Store 2.0 architecture and its implications for design and development.

• Experience working with Shopify page builders such as Replo or PageFly.

• Background in designing for fashion, jewelry, accessories, or lifestyle brands with a strong visual aesthetic.

• Previous experience working directly with Shopify developers or agencies on theme implementation.

• A genuine interest in anime, gaming, or fandom-based products to better understand the target audience.

📝 Enhancement Note: The emphasis on a "portfolio of Shopify storefront design work" and "clear design rationale" indicates that practical, demonstrable experience and the ability to communicate strategic thinking are paramount. The "Must-Haves" are directly tied to the core needs of optimizing an e-commerce storefront for conversion.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 distinct Shopify storefront redesign projects, emphasizing the "before and after" impact on key e-commerce metrics.

• For each project, clearly outline the specific UX/UI challenges, the design solutions implemented, and the resulting improvements in conversion rates, average order value (AOV), or other relevant KPIs.

• Include examples of detailed design documentation, such as wireframes, user flows, and high-fidelity mockups, demonstrating a structured approach to the design process.

• Demonstrate proficiency in creating developer-ready assets, including well-organized Figma/Adobe XD files with clear annotations, style guides, and asset exports.

• Provide case studies that articulate the "why" behind design decisions, linking them to user research, CRO principles, or data analysis. Process Documentation:

• Demonstrate experience in documenting user flows and customer journeys within an e-commerce context.

• Illustrate a process for conducting UX/UI audits and identifying actionable improvement areas on existing digital storefronts.

• Showcase a systematic approach to prioritizing design and CRO initiatives based on potential impact and implementation feasibility.

📝 Enhancement Note: This section is crucial for a design role with CRO responsibilities. The portfolio is not just a collection of visuals but a demonstration of strategic thinking, process, and measurable impact, directly relevant to operations' focus on efficiency and ROI.

💵 Compensation & Benefits

Salary Range: Given the remote nature, Poland location, and mid-level experience requirement (2-5 years) for a specialized UX/UI & CRO role in e-commerce, a competitive salary range would be estimated between €35,000 - €55,000 annually. This range is based on industry benchmarks for similar roles in Central Europe and considering the specialized skillset.

Benefits:

• Remote Work: Fully remote position offering flexibility and work-life balance.

• Performance-Based Compensation: Opportunities for pay raises and performance bonuses tied to strong contributions and results.

• Long-Term Role: Potential for a stable, long-term engagement with the possibility of transitioning to full-time employment.

• Growth Niche: Opportunity to work with a brand in a unique and engaging niche (anime-inspired jewelry), with a loyal and active customer base.

• Flexible Hours: While a full-time role, the company is Australia-based with accommodations for PH-friendly hours, likely meaning standard European working hours are acceptable and avoiding late-night shifts.

Working Hours: Approximately 40 hours per week, with flexibility in scheduling to accommodate asynchronous collaboration with an Australian-based company.

📝 Enhancement Note: Salary estimate is based on research for UX/UI Designers with CRO experience in Poland/Central Europe, considering the full-time, remote nature. The benefits are tailored to what would appeal to a remote operations-minded professional, focusing on growth, performance, and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Retail (specifically, anime-inspired jewelry and accessories). This niche market requires a nuanced understanding of customer aesthetics and community engagement.

Company Size: Kraymer Art appears to be a growing small to medium-sized business (SMB), indicated by the focus on foundational improvements and the "long-term role with full-time potential." This means more direct impact and less bureaucracy.

Founded: While the founding date isn't specified, the emphasis on "growing" suggests a relatively established brand that is now ready for significant scaling and optimization.

Team Structure:

• The core team is likely small and agile, comprising individuals in marketing, design, and development.

• The reporting structure for this role is to a direct manager or potentially the founder, overseeing the e-commerce storefront's visual and conversion strategy.

• Cross-functional collaboration will be key, primarily with Shopify developers and potentially marketing/product teams, emphasizing asynchronous communication. Methodology:

• Data-Driven Design: Decisions will be based on UX audits, e-commerce data, and CRO principles rather than purely subjective aesthetic preferences.

• Iterative Improvement: A continuous cycle of design, implementation, measurement, and refinement is expected.

• Agile Workflow: Working with a remote team suggests an agile approach to project management and development.

Company Website: https://www.kraymerart.com

📝 Enhancement Note: The company culture is likely to be entrepreneurial, fast-paced, and focused on growth within a specific niche. For an operations professional, this means opportunities for significant impact and direct contribution to business success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years experience). It requires a solid foundation in UX/UI design and CRO, with the autonomy to lead significant parts of the storefront's strategic direction. It's not an entry-level execution role but also not yet a senior strategic leadership position.

Reporting Structure: The designer will likely report to a Head of E-commerce, Marketing Manager, or directly to the founder, depending on the company's current structure. Collaboration with a dedicated Shopify development team is a core part of the role.

Operations Impact: The primary impact of this role is directly on revenue generation and customer acquisition/retention through enhanced storefront performance. Successful UX/UI and CRO improvements will directly correlate to increased sales, higher conversion rates, and improved customer lifetime value.

Growth Opportunities:

• Specialization: Deepen expertise in Shopify e-commerce UX/UI and CRO, becoming a go-to specialist for the platform.

• Leadership: Potentially grow into a lead design or CRO role as the company expands, managing other designers or strategists.

• Skill Expansion: Gain experience in broader e-commerce strategy, a/b testing implementation, and analytics beyond just design.

• Brand Impact: Play a pivotal role in shaping the visual identity and user experience of a growing brand in a unique niche.

📝 Enhancement Note: The growth path emphasizes specialization within a high-demand e-commerce niche. While not a traditional "operations" career ladder, the skills developed are directly transferable to optimizing other revenue-generating channels and platforms.

🌐 Work Environment

Office Type: Fully remote. This means no physical office space is required, and the work is conducted from a home office setup.

Office Location(s): The company is based in Australia, but the role is remote and open to candidates in Poland. This implies a need for strong asynchronous communication tools and practices, and potentially flexible working hours to overlap with Australian business hours where necessary.

Workspace Context:

• Collaborative Digital Space: Work will be conducted primarily through digital collaboration tools (e.g., Slack, email, project management software) and design platforms (Figma, Adobe XD).

• Tools & Technology: Access to design software, project management tools, and potentially CRO/analytics platforms will be provided or expected.

• Team Interaction: Interaction will be through scheduled video calls, messaging platforms, and shared documentation, fostering a connected remote team environment.

Work Schedule: Full-time (approximately 40 hours per week). The company is Australia-based, and the role is located in Poland. The description mentions "PH-friendly hours" and "No graveyard shifts," suggesting a desire to align with European working hours where possible, or at least avoid extremely late nights for the candidate. This might involve some flexibility to attend critical meetings.

📝 Enhancement Note: The remote work environment requires self-discipline, excellent time management, and strong digital communication skills. The company's geographical spread necessitates a focus on asynchronous workflows and clear documentation.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Submission: Submit resume and, critically, a portfolio or samples of Shopify storefront work. The application explicitly states "We prioritize design samples over interview performance for this role."

2. Portfolio Review: Initial screening will heavily focus on the quality, relevance, and impact demonstrated in the submitted portfolio. Look for examples of storefront redesigns with measurable CRO results.

3. Screening Call (Potential): A brief call may occur to discuss the portfolio, gauge communication style, and confirm understanding of the role and company.

4. Design Challenge/Case Study Presentation: Candidates may be asked to walk through a specific project from their portfolio, detailing their process, rationale, and the outcomes. Alternatively, a small design challenge related to the existing storefront might be presented.

5. Team/Hiring Manager Interview: A more in-depth discussion about experience, approach to UX/UI and CRO, problem-solving skills, and cultural fit.

Portfolio Review Tips:

• Quantify Impact: For each Shopify project, clearly state the business problem, your solution, and the quantifiable results (e.g., "Increased conversion rate by X%", "Reduced bounce rate on product pages by Y%", "Improved add-to-cart rate by Z%").

• Showcase Process: Don't just present final designs. Include wireframes, user flows, and explain the decision-making process behind your UI choices.

• Highlight Shopify Specificity: Emphasize your understanding of Shopify's constraints and how you worked within them to achieve design goals. Mention any experience with Online Store 2.0 or specific themes.

• Mobile First: Ensure examples clearly demonstrate your expertise in mobile-first design and responsive layouts.

• Tell a Story: Frame your portfolio pieces as narratives of problem-solving and achievement.

Challenge Preparation:

• Audit Kraymer Art's Store: Before any interview, thoroughly audit the current Kraymer Art Shopify store. Identify 3-5 high-impact UX/UI issues and propose specific, actionable design solutions with CRO rationale.

• Prepare a Walkthrough: Be ready to present your most relevant Shopify project in detail, focusing on strategy, execution, and results. Practice articulating your design choices clearly and concisely.

• Understand CRO Tools: Familiarize yourself with common CRO tools and methodologies, even if you haven't used them extensively – understanding their purpose is key.

📝 Enhancement Note: The explicit prioritization of the portfolio suggests that candidates should invest significant time in curating and presenting their best work relevant to Shopify and CRO. The application instruction to include "seesaw" in the first screening question is a critical detail for applicants.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma or Adobe XD (proficiency required).

• E-commerce Platform: Shopify (expert understanding of storefront customization, Online Store 2.0, and limitations).

• Prototyping Tools: Figma/Adobe XD built-in capabilities, or similar.

Analytics & Reporting:

• Shopify Analytics: Familiarity with native Shopify reporting for sales, conversion rates, and traffic.

• Google Analytics: Experience with GA for website performance analysis, user behavior tracking, and conversion goal monitoring.

• CRO Tools (Preferred): Intelligems, Replo, VWO, Optimizely, Hotjar, or similar for A/B testing, heatmaps, session recordings, and user feedback.

CRM & Automation:

• CRM: While not directly managing a CRM, understanding how customer data flows from the storefront into a CRM (like Klaviyo, Mailchimp for e-commerce) is beneficial for context.

• Page Builders (Preferred): Replo, PageFly, Shogun, or other Shopify-specific page builders.

📝 Enhancement Note: The core technical requirements revolve around advanced proficiency in design tools and a deep understanding of the Shopify platform's front-end capabilities and constraints. Experience with analytics and CRO tools is a significant advantage.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Emphasizing the use of analytics and CRO data to inform design choices and prioritize initiatives.

• Customer-Centricity: Designing with the end-user's experience and needs at the forefront.

• Efficiency & Optimization: Continuously seeking ways to improve processes, workflows, and ultimately, conversion rates.

• Collaboration & Communication: Working effectively in a remote, asynchronous environment, fostering clear and open communication.

• Passion for the Niche: A genuine interest in the anime, jewelry, and accessories market is valued for authentic brand representation.

Collaboration Style:

• Asynchronous First: Primarily communicating and collaborating via digital tools like Slack, email, and project management software, with clear documentation.

• Proactive Communication: Taking initiative to share updates, ask questions, and provide feedback without constant direct supervision.

• Cross-Functional Partnership: Working closely with developers to ensure design integrity and with marketing/product on understanding customer needs and brand goals.

• Constructive Feedback: A culture that encourages giving and receiving feedback openly to drive continuous improvement.

📝 Enhancement Note: The company values likely align with operational efficiency, data integrity, and effective communication, essential for a remote team. The niche focus suggests a passion-driven environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: Ensuring designs are visually appealing for the target audience while aggressively optimizing for conversion.

• Shopify Platform Constraints: Navigating the limitations of Shopify's theme architecture and the Shopify Plus environment to implement complex designs.

• Remote Collaboration: Effectively communicating and collaborating with a geographically dispersed team, especially across different time zones.

• Data Interpretation: Translating raw e-commerce data into actionable design insights and CRO strategies.

• Niche Audience Understanding: Deeply understanding the specific tastes and buying behaviors of the anime-inspired jewelry customer base.

Learning & Development Opportunities:

• Advanced CRO Techniques: Opportunity to deepen expertise in A/B testing, multivariate testing, and advanced conversion funnel analysis.

• Shopify Ecosystem Mastery: Becoming an expert in Shopify's platform, including Online Store 2.0, app integrations, and best practices for performance optimization.

• E-commerce Strategy: Gaining broader exposure to e-commerce business strategy, customer acquisition, and retention tactics.

• Remote Work Proficiency: Honing skills in asynchronous communication, self-management, and digital collaboration.

• Brand Building: Contributing significantly to the visual identity and growth of a unique brand in a dynamic market.

📝 Enhancement Note: The challenges are typical for a growing e-commerce business aiming to scale its online presence. The growth opportunities are significant for someone looking to specialize in a high-demand area of e-commerce operations and design.

💡 Interview Preparation

Strategy Questions:

• "Walk us through your process for auditing an existing Shopify storefront for UX/UI and CRO opportunities." (Prepare to discuss your audit framework, tools used, and how you identify key problem areas.)

• "Describe a time you designed a Shopify storefront feature or page that significantly improved conversion rates. What was the challenge, your solution, and the measurable outcome?" (Have a specific case study ready, focusing on your role and the quantitative results.)

• "How do you approach balancing creative design vision with the technical constraints and best practices of the Shopify platform?" (Be prepared to discuss trade-offs and how you ensure designs are feasible and performant.) Company & Culture Questions:

• "What interests you about Kraymer Art and our specific niche of anime-inspired jewelry?" (Research the brand, its products, and its target audience. Show genuine enthusiasm.)

• "How do you prefer to collaborate with remote developers and stakeholders?" (Highlight your experience with asynchronous communication, clear documentation, and proactive feedback.)

• "What do you consider the most critical metrics for an e-commerce storefront, and how do you track and influence them?" (Discuss conversion rate, AOV, bounce rate, time on page, add-to-cart rate, checkout abandonment rate, etc.) Portfolio Presentation Strategy:

• Storytelling: For each project, frame it as a problem, your solution, and the result. Emphasize your strategic thinking.

• Quantify Everything: Use numbers and data to back up your claims about design impact.

• Shopify Focus: Clearly articulate your understanding of Shopify's platform and how your designs fit within its ecosystem.

• Developer-Ready Clarity: Show examples of how you prepare files for developers, demonstrating your attention to detail and collaboration readiness.

• Conciseness: Be mindful of time; present your strongest, most relevant examples efficiently.

📝 Enhancement Note: Preparation should heavily focus on showcasing the portfolio and articulating the strategic rationale behind design decisions, with a clear emphasis on measurable CRO impact within the Shopify context.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link, ensuring you include your resume and a link to your portfolio or relevant design samples.

• Crucially, follow the application instructions precisely and write the word "seesaw" in your response to the first screening question.

• Curate your portfolio to highlight your strongest Shopify storefront redesigns and CRO success stories. Prioritize projects that demonstrate quantifiable improvements in conversion rates, user experience, or other key e-commerce metrics.

• Prepare to articulate the strategic thinking behind your design choices. Be ready to explain the "why" for your UI/UX decisions, linking them to user needs, CRO principles, and business objectives.

• Research Kraymer Art's current Shopify store. Identify 2-3 specific areas where you believe UX/UI or CRO improvements could be made, and have a brief, data-backed proposal ready to discuss.

• Optimize your resume to clearly state your experience with Shopify, UX/UI design, and Conversion Rate Optimization. Use keywords found in the job description to ensure ATS compatibility.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.