Senior/Staff Product Designer

📍 Job Overview

Job Title: Senior/Staff Product Designer

Company: Grow Therapy

Location: New York City, San Francisco, Seattle preferred

Job Type: Full Time

Category: Product Design / UX/UI Design

Date Posted: April 30, 2026

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive strategic product initiatives from concept to launch, leveraging design thinking to influence product strategy and business outcomes within the mental health technology sector.

• Design and prototype end-to-end user experiences with exceptional craft and pixel-perfect execution, considering every interaction, animation, and transition.

• Champion design excellence by treating product as a brand extension, ensuring every touchpoint meets the highest quality standards.

• Lead cross-functional collaboration with Engineering, Product Management, and other stakeholders to bring ambitious visions to life.

• Take senior-level ownership with the autonomy to drive major product initiatives and influence company-wide design decisions.

📝 Enhancement Note: This role is positioned as Senior/Staff, indicating a need for significant independent contribution and leadership potential. The emphasis on "0-to-1 products" suggests a focus on innovation and early-stage development, requiring a designer comfortable with ambiguity and strategic problem-solving. The hybrid model with specific in-office days highlights the importance of in-person collaboration while offering flexibility.

📈 Primary Responsibilities

• Spearhead the design process for new product features and platforms, translating complex user needs and business objectives into intuitive and engaging user interfaces.

• Develop detailed user flows, wireframes, interactive prototypes, and high-fidelity mockups, effectively communicating design concepts to stakeholders.

• Conduct user research, usability testing, and A/B testing to gather insights and validate design decisions, ensuring user-centricity throughout the development lifecycle.

• Contribute to and evolve the company's design system, ensuring consistency, scalability, and adherence to brand guidelines across all digital touchpoints.

• Mentor and provide constructive feedback to junior designers, fostering a culture of design excellence and continuous learning within the team.

• Collaborate closely with Product Managers to define product roadmaps and with Engineers to ensure accurate implementation of designs.

• Advocate for accessibility best practices and responsive design principles to ensure products are usable by a diverse range of users.

📝 Enhancement Note: The responsibilities listed emphasize a blend of strategic product influence and hands-on design execution. The mention of "0-to-1 products" and "ambitious visions" suggests a need for proactive problem-solving and the ability to shape product direction, not just execute on defined requirements. Mentorship is also a key component, indicating a need for leadership qualities.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating mastery of design principles and processes is paramount. A degree in Design, Human-Computer Interaction (HCI), or a related field is beneficial.

Experience: 5+ years of product design experience, with a proven track record of leading complex, high-impact product initiatives. In-house product experience is required.

Required Skills:

• Strategic mindset with a passion for 0-to-1 product development and the ability to see the bigger picture.

• Exceptional craft with meticulous attention to detail and a commitment to pixel-perfect execution.

• Prototyping expertise across multiple tools and mediums, with the ability to bring ideas to life quickly and effectively.

• Motion design sensibility with deep consideration for animations, transitions, and micro-interactions.

• Brand-conscious approach that understands how product design extends and amplifies brand identity.

• Process leadership experience in establishing workflows, design systems, and team practices.

• Mentorship capabilities with experience guiding and developing junior design talent.

• Cross-functional collaboration skills with proven ability to work effectively with Engineering, PM, and other disciplines.

• Proficiency in design tools such as Figma and Photoshop.

Preferred Skills:

• Agency experience is a plus.

• Conversational AI experience is a plus, given the company's focus on innovative mental health solutions.

• Experience working on consumer-facing products with significant user impact.

• Experience working in fast-paced, high-growth environments.

📝 Enhancement Note: The requirements emphasize a senior-level candidate with a blend of strategic thinking, exceptional design execution ("craft"), and leadership/mentorship capabilities. The explicit requirement for "in-house product experience" suggests a preference for candidates who understand the dynamics of working within a product team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing 5+ years of product design work, with a clear emphasis on strategic thinking and exceptional execution.

• Case studies that detail the design process from problem definition to final solution, highlighting your role and contributions.

• Examples demonstrating proficiency in end-to-end user experiences, including user flows, wireframes, prototypes, and high-fidelity designs.

• Visuals that highlight meticulous attention to detail and pixel-perfect execution.

• Demonstrations of motion design sensibility through examples of animations, transitions, and micro-interactions.

• Evidence of how product design has extended and amplified brand identity.

• Examples of process leadership, such as contributions to design systems, workflow establishment, or team practices.

Process Documentation:

• Case studies should clearly articulate the design thinking methodologies employed.

• Examples of how user research, usability testing, and A/B testing informed design decisions.

• Documentation of design system contributions or development.

• Demonstrations of cross-functional collaboration in bringing designs to life.

• Evidence of problem-solving for 0-to-1 product development challenges.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of strategic thinking, execution craft, and leadership potential. Candidates should prepare detailed case studies that go beyond just showcasing visuals and instead narrate the problem, process, and impact of their design work, particularly in the context of new product development.

💵 Compensation & Benefits

Salary Range: $182,000 - $230,000 USD Annually (Hybrid Commitment)

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.

• Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.

• Financial Wellness: 401(k) program and equity opportunities.

• Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.

• Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.

• Wellness & Development: Annual stipends to put towards personal & professional growth.

• Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”), and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).

• Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.

Working Hours: Full Time, Exempt. While specific daily hours aren't listed, the hybrid commitment implies a standard full-time work week, with flexibility offered through "Mental Health Mornings/Afternoons" and flexible PTO. The hybrid model requires 3 days per week in office (Tuesday, Wednesday, Thursday).

📝 Enhancement Note: The salary range provided is for the hybrid commitment and is benchmarked for senior/staff level design roles in high-cost-of-living areas like NYC and San Francisco. The extensive benefits package, particularly the focus on mental and physical wellness, aligns with Grow Therapy's mission and aims to support employee well-being comprehensively.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mental Health Technology / Healthcare Marketplace. Grow Therapy operates at the intersection of technology and healthcare, aiming to improve access to mental health services through a platform that connects therapists and patients, while also supporting providers in growing their practices.

Company Size: Grow Therapy is a rapidly growing startup, having raised over $178 million. While not explicitly stated, this implies a dynamic, fast-paced environment with a significant number of employees, likely ranging from 200-500+.

Founded: February 2021. This recent founding date indicates a company culture that is likely agile, innovative, and focused on rapid scaling and disruption.

Team Structure:

• The Design team is growing, and this role will be a senior member, contributing to shaping its culture and standards.

• The role involves significant cross-functional collaboration with Product Management and Engineering, common in tech startups.

Methodology:

• Emphasis on design thinking and user-centric approaches to product development.

• Data-driven decision-making, leveraging user research, testing, and analytics.

• Agile development methodologies are likely employed, given the fast-paced startup environment.

• A strong focus on "0-to-1" product development, suggesting a culture that embraces experimentation and innovation.

Company Website: https://growtherapy.com/

📝 Enhancement Note: Grow Therapy's mission-driven nature suggests a culture that values impact and purpose. The startup environment implies a need for adaptability, proactivity, and comfort with change. The emphasis on "entrepreneurs and mission-driven go-getters" in the company description points to a culture that rewards initiative and a passion for the company's goals.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior/Staff Product Designer role, indicating a position of significant influence and responsibility. It's beyond an individual contributor role focused on execution, extending into product strategy, design leadership, and mentorship.

Reporting Structure: The designer will likely report to a Head of Design or VP of Product/Design. They will work closely with Product Managers and Engineering Leads, forming a core product triad.

Operations Impact: The role has a direct impact on the user experience of both therapists and patients on the Grow Therapy platform. By shaping intuitive and accessible interfaces for "0-to-1 products," the designer will influence user adoption, engagement, and ultimately, the company's mission to improve mental healthcare accessibility. This impact extends to brand perception and market differentiation.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Designer, Design Manager, or Head of Design role as the company scales.

• Specialization: Deepen expertise in specific areas like conversational AI design, platform design, or user research methodologies.

• Strategic Influence: Further develop product strategy and business acumen, becoming a key voice in product roadmap decisions.

• Mentorship: Continue to hone leadership skills by guiding and developing a team of designers.

• Industry Impact: Contribute to a rapidly evolving and impactful sector (mental health tech).

📝 Enhancement Note: The Senior/Staff designation suggests a path towards leadership. The company's rapid growth and focus on innovation provide ample opportunities for individuals to take on significant ownership and shape product direction, which can accelerate career progression beyond traditional linear paths.

🌐 Work Environment

Office Type: Hybrid work environment with mandatory in-office days (Tuesday, Wednesday, Thursday) in their NYC, San Francisco, or Seattle hubs. This indicates a preference for in-person collaboration and team cohesion, while still offering flexibility.

Office Location(s): New York City, San Francisco, and Seattle are the primary hubs. The "Seattle preferred" mention might indicate a stronger need or focus in that location for this specific role, though NYC and SF are also designated.

Workspace Context:

• A collaborative environment where designers, product managers, and engineers work closely together.

• Access to modern design tools (Figma, Photoshop) and potentially a well-established design system.

• A dynamic startup atmosphere that is likely fast-paced and encourages innovation.

• Opportunities for informal collaboration and idea-sharing during in-office days.

Work Schedule: Full-time, exempt. While specific daily hours are not detailed, the hybrid model and emphasis on flexible PTO and wellness indicate a culture that values work-life balance, but also expects significant output and commitment from its senior team members.

📝 Enhancement Note: The hybrid model is a key aspect, requiring candidates to be comfortable with a structured in-office presence for collaboration, alongside remote work flexibility. The choice of hub locations suggests a preference for candidates within commuting distance of these major tech and design centers.

📄 Application & Portfolio Review Process

Interview Process:

1. Application & Resume Review: Initial screening, likely involving AI tools to identify key skills and experience alignment.

2. Portfolio Review & Initial Call: A recruiter or hiring manager will review your portfolio and conduct an initial conversation to assess cultural fit, experience, and high-level qualifications.

3. Design Challenge/Case Study Presentation: You will likely be asked to present a case study from your portfolio, demonstrating your strategic thinking, design process, problem-solving skills, and execution. This might also involve a take-home design challenge.

4. Cross-functional Interviews: Interviews with Product Managers, Engineers, and potentially other designers to assess collaboration skills, technical understanding, and approach to working within a team.

5. Hiring Manager/Leadership Interview: A final interview with the design leadership to discuss strategic vision, leadership potential, and overall fit with the team and company.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest projects that best demonstrate strategic thinking, 0-to-1 product development, and exceptional craft.

• Show Your Process: For each project, clearly articulate the problem, your role, the design process (research, ideation, iteration, testing), key decisions, challenges, and the impact/outcomes.

• Highlight Strategic Contribution: Emphasize how you influenced product strategy, identified opportunities, and drove business outcomes, not just UI execution.

• Showcase Craftsmanship: Ensure visuals are polished, pixel-perfect, and showcase your attention to detail, including motion design if applicable.

• Quantify Impact: Where possible, use data and metrics to demonstrate the success of your designs.

• Tailor to Grow Therapy: Consider projects relevant to healthcare, marketplaces, or consumer-facing platforms, and articulate how your skills align with their mission.

Challenge Preparation:

• Understand the Business: Research Grow Therapy's mission, product, target users (therapists and patients), and market.

• Practice Presentation: Rehearse presenting your case studies clearly and concisely, anticipating questions about your decisions and impact.

• Be Ready for "Why": Prepare to explain the rationale behind every design choice and how it aligns with user needs and business goals.

• Embrace Ambiguity: For potential take-home challenges, be prepared to work with limited information and make reasoned assumptions.

📝 Enhancement Note: The interview process is designed to assess not just design skills, but also strategic thinking, leadership potential, and the ability to collaborate effectively in a fast-paced, mission-driven environment. A strong, well-articulated portfolio is the most critical component for advancing.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for UI design, wireframing, prototyping, and collaboration. Proficiency is essential.

• Photoshop: Likely used for image editing, asset creation, and potentially more advanced graphic design tasks.

• Prototyping Tools: While Figma has robust prototyping capabilities, experience with other tools like ProtoPie, Principle, or After Effects for more complex animations may be beneficial.

Analytics & Reporting:

• Familiarity with product analytics platforms (e.g., Amplitude, Mixpanel, Google Analytics) to understand user behavior and inform design decisions is highly advantageous.

CRM & Automation:

• While not a direct CRM role, understanding how design impacts user journeys within a CRM context (e.g., therapist onboarding, patient engagement) is valuable.

📝 Enhancement Note: Proficiency in Figma is a must-have. The "conversational AI experience is a plus" suggests potential exploration of AI-driven features or interfaces, which could involve specific tools or frameworks related to AI UX. Understanding analytics is crucial for data-informed design.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to improving mental healthcare accessibility and empowering therapists.

• User-Centricity: A deep focus on understanding and serving the needs of both therapists and patients.

• Innovation & Agility: Embracing new ideas, experimentation, and rapid iteration in a fast-growing environment.

• Excellence & Craft: A commitment to high-quality design and execution across all product touchpoints.

• Collaboration & Transparency: Working effectively across teams and fostering open communication.

Collaboration Style:

• Cross-functional Triad: Designers, Product Managers, and Engineers working closely together as a core product development unit.

• Design Thinking Workshops: Likely engagement in collaborative sessions for brainstorming, ideation, and problem-solving.

• Design Critiques: Regular opportunities for peer feedback and constructive critique to elevate design quality.

• Brand Integration: Close collaboration with brand/marketing teams to ensure a cohesive brand experience.

📝 Enhancement Note: Grow Therapy's mission is central to its culture. Candidates should demonstrate alignment with this mission and possess a collaborative spirit, thriving in a fast-paced, cross-functional environment where design is integrated into the core of product development.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation and Scalability: Designing "0-to-1" products while ensuring they can scale effectively as the company grows and evolves.

• Navigating Ambiguity: Working in a fast-paced startup environment where priorities can shift and requirements may evolve.

• Cross-functional Alignment: Ensuring all stakeholders (Product, Engineering, Marketing, Operations) are aligned on design vision and execution.

• Designing for Sensitive Topics: Creating user experiences for mental health services requires a high degree of empathy, ethical consideration, and user privacy awareness.

• AI Integration: If conversational AI becomes a focus, designing intuitive and trustworthy AI interactions presents a unique challenge.

Learning & Development Opportunities:

• Strategic Product Influence: Gaining experience in shaping product roadmaps and influencing business strategy from a design perspective.

• Leadership Development: Opportunities to mentor junior designers and potentially lead design initiatives or teams.

• Industry Expertise: Deepening knowledge in the mental health tech space and understanding its unique design challenges.

• Skill Expansion: Developing expertise in areas like conversational AI, advanced motion design, or complex system design.

• Startup Growth Experience: Learning how to build and scale products and design functions within a high-growth tech company.

📝 Enhancement Note: The role offers significant opportunities for growth beyond traditional design execution, focusing on strategic impact and leadership. Candidates who are adaptable, proactive, and eager to tackle complex challenges in a mission-driven sector will find this role rewarding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you influenced product strategy with your design insights. What was the outcome?" (Prepare a case study highlighting strategic impact.)

• "How do you approach designing a completely new product from scratch (0-to-1)? Walk us through your process." (Focus on ideation, research, and early validation.)

• "How do you ensure your designs are accessible and inclusive for all users?" (Discuss your understanding of accessibility standards and practical application.)

Company & Culture Questions:

• "What excites you about Grow Therapy's mission and our role in mental healthcare?" (Research the company's impact and articulate your alignment.)

• "How do you contribute to a positive and productive team culture?" (Discuss mentorship, collaboration, and feedback.)

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation like a story – problem, your role/approach, process, solution, and impact.

• Focus on "Why": Be prepared to articulate the rationale behind every decision, linking it back to user needs and business goals.

• Showcase Strategic Thinking: Emphasize how you identified opportunities and shaped the product direction, not just executed UI.

• Detail Your Process: Clearly explain your research, ideation, prototyping, and testing methodologies.

• Quantify Success: Use metrics and data to demonstrate the positive outcomes of your designs.

• Engage Your Audience: Make it interactive, invite questions, and be enthusiastic about your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, leadership potential, and a deep understanding of the design process, particularly in the context of new product development and a mission-driven organization. Be ready to articulate the "why" behind your design decisions and their impact.

📌 Application Steps

To apply for this Senior/Staff Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Customize Your Resume: Ensure your resume highlights your 5+ years of product design experience, specifically mentioning "0-to-1 product development," "strategic product initiatives," and any relevant industry experience (healthcare, marketplaces). Quantify achievements where possible.

• Curate Your Portfolio: Select 3-4 compelling case studies that showcase your strategic thinking, end-to-end design process, exceptional craft, and impact. Ensure clear explanations of your role, challenges, and outcomes.

• Prepare Your Presentation: Rehearse presenting your portfolio case studies, focusing on storytelling, articulating your strategic contributions, and demonstrating your design process. Be ready to answer in-depth questions about your work.

• Research Grow Therapy: Familiarize yourself with their mission, product, target users, and recent news. Understand their brand identity and how design contributes to it.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.