Senior Web Designer

📍 Job Overview

Job Title: Senior Web Designer

Company: Willow Health

Location: Argentina (Remote)

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: April 30, 2026

Experience Level: 5+ Years Professional Experience

🚀 Role Summary

• Lead the design and execution of high-impact, conversion-focused digital experiences, with a strong emphasis on marketing landing pages and paid ad creatives.

• Drive the redesign and evolution of the Willow Health website, ensuring a consistent and compelling brand expression across all core web touchpoints.

• Collaborate closely with marketing, product, and engineering teams to align design strategies with business objectives and user experience goals.

• Utilize advanced Figma capabilities for UI design, prototyping, and the development of scalable design systems.

• Champion usability, accessibility, and inclusive design practices to ensure all digital assets meet high standards of quality and compliance.

📝 Enhancement Note: This role is positioned as a Senior Web Designer with a significant focus on marketing and conversion optimization, suggesting a strong link to Go-To-Market (GTM) operations. The emphasis on data-driven design, A/B testing, and collaboration with marketing teams indicates a need for a designer who understands how visual elements directly impact business outcomes, which is a key characteristic of roles within a broader Revenue Operations or Marketing Operations framework.

📈 Primary Responsibilities

• Design and iterate on high-converting marketing landing pages, directly supporting campaign goals and driving user acquisition.

• Develop creative assets, including banners and promotional visuals, that translate marketing strategy into effective visual narratives.

• Conduct user research and competitive analysis to inform design decisions and identify opportunities for UX improvement.

• Partner with marketing and product teams to conceptualize, design, and implement A/B tests aimed at optimizing conversion rates and user engagement.

• Create detailed wireframes and interactive prototypes in Figma, ensuring a seamless user journey from initial concept to final implementation.

• Maintain brand consistency across all digital channels by adhering to and evolving brand guidelines.

• Ensure all designs meet WCAG accessibility standards and adhere to inclusive design principles.

• Build and maintain scalable design systems and produce comprehensive style guides and UI specifications for engineering handoffs.

• Collaborate effectively with cross-functional teams, including developers, product managers, and marketers, to ensure successful project execution.

• Own design decisions end-to-end, from initial brief to final launch, and present design rationale clearly to stakeholders.

• Stay current on emerging design and web trends to continuously elevate the quality and effectiveness of digital outputs.

📝 Enhancement Note: The responsibilities highlight a strong tactical focus on conversion optimization and marketing campaign support, which are critical functions often managed or influenced by Sales Operations and Marketing Operations teams. The emphasis on A/B testing, performance data analysis, and direct contribution to business outcomes places this role at the intersection of design and operational efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation in Design, Human-Computer Interaction, Digital Media, or a related field is implied by the experience and skill requirements.

Experience: 5+ years of professional web/digital design experience, with a preference for DTC, e-commerce, or high-growth startup environments.

Required Skills:

• Demonstrated experience designing for marketing and growth initiatives, including high-converting landing pages and paid ad creatives, with measurable conversion outcomes.

• Proven ability to design effective e-commerce flows, encompassing product pages, checkout processes, purchase funnels, and post-purchase experiences.

• Hands-on experience designing for and/or running A/B tests and experimentation programs to drive optimization.

• Expert-level proficiency in Figma, including advanced features like components, auto-layout, variables, prototyping, and design system management.

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop and Illustrator; experience with After Effects for motion graphics is highly valued.

• Strong foundational knowledge of graphic design principles: typography, color theory, layout, visual hierarchy, and composition.

• Deep understanding of responsive and adaptive design principles, with a mobile-first approach.

• Working knowledge of HTML/CSS fundamentals to effectively collaborate with engineering teams.

• Familiarity with WCAG accessibility standards and inclusive design practices.

• Experience building and maintaining scalable design systems.

• Excellent written and verbal communication skills, with the ability to articulate design decisions to non-designers and stakeholders.

• Ability to receive and incorporate feedback constructively from multiple stakeholders.

• Self-directed and proactive, capable of taking ambiguous briefs and driving them to completion.

• Commercially minded, understanding that design decisions must support business outcomes.

• High attention to detail and a commitment to craft and polish.

• Adaptability to work in a fast-paced environment with shifting priorities and compressed timelines.

Preferred Skills:

• Experience in health, wellness, telehealth, or regulated industries, with an understanding of compliance-aware design.

• Hands-on experience with Webflow.

• Motion design skills (e.g., Lottie, After Effects, advanced Figma prototyping for micro-interactions).

• Experience designing for paid social ad formats (Meta, TikTok, YouTube) at scale.

• Familiarity with analytics tools such as GA4, Amplitude, Hotjar, or Fullstory, and the ability to interpret funnel data.

• Understanding of SEO principles relevant to page design and structure.

• Experience collaborating closely with copywriters on messaging-driven landing pages.

• Previous agency experience combined with in-house corporate experience.

📝 Enhancement Note: The emphasis on specific tools like Figma and Adobe Creative Suite, coupled with marketing and conversion-focused design skills, directly aligns with the needs of GTM operations teams. The requirement for understanding A/B testing and analytics data implies a role that contributes to measurable revenue-driving initiatives, a core function of Revenue Operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing shipped marketing websites, high-converting landing pages, and successful digital campaigns with clear visual examples.

• Demonstrations of e-commerce flows, including product pages, checkout funnels, and post-purchase experiences, highlighting user journey optimization.

• Case studies detailing the design process for A/B tests or experimentation programs, including hypotheses, design iterations, and observed conversion outcomes.

• Examples of scalable design systems, including component libraries, style guides, and documentation demonstrating maintainability and consistency.

Process Documentation:

• Showcase a structured approach to user research, competitive analysis, and the integration of findings into design solutions.

• Provide examples of wireframing and interactive prototyping in Figma, demonstrating the ability to communicate design intent and user flows effectively.

• Document the process of collaborating with developers and stakeholders, including design handoffs, spec creation, and feedback incorporation.

• Illustrate how accessibility standards (WCAG) and inclusive design practices are integrated into the design workflow.

• Present case studies that explain the rationale behind design decisions, linking them to business goals and user needs.

📝 Enhancement Note: This section is crucial for a role that bridges design and operational outcomes. The portfolio should not just showcase aesthetic talent but also demonstrate a data-driven, process-oriented approach to design that directly supports revenue generation and marketing efficiency. This aligns with the expectations for operations professionals who must prove the ROI of their initiatives.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Web Designers with 5+ years of experience in remote, high-growth tech environments across Latin America, a competitive salary range is estimated to be between USD $45,000 - $70,000 annually. This estimate considers the cost of living in Argentina and other specified remote locations, the seniority of the role, and the demand for specialized web design skills in the DTC/e-commerce sector.

Benefits:

• Flexible hours to support work-life balance and accommodate different time zones within the remote team.

• Fully remote work environment, allowing employees to work from their chosen location within approved countries.

• Casual and fun work environment, fostering a relaxed and collaborative atmosphere.

• Employee engagement activities and virtual gatherings to promote team cohesion and connection.

• Opportunity to work with a diverse, global team, offering exposure to different cultures and perspectives.

Working Hours: The role is full-time, likely requiring approximately 40 hours per week. While flexible, candidates should be prepared to align with core team hours for collaboration, particularly with teams in different time zones.

📝 Enhancement Note: The salary estimate is based on a combination of data for senior design roles in tech companies operating remotely in Latin America, considering the economic landscape of Argentina and neighboring countries. The benefits provided are standard for remote-first companies, with a focus on flexibility and team engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: HealthTech / Telehealth (Specializing in personalized cosmetic weight loss care). This industry requires a blend of user-centric design, empathy, and adherence to potentially regulated communication standards.

Company Size: Willow Health is a growing startup, likely between 50-200 employees, indicated by the need for senior-level, hands-on roles and a dynamic, fast-paced environment. This size offers opportunities for significant impact and direct collaboration with leadership.

Founded: While the founding date isn't explicitly provided, Willow Health is positioned as a modern telehealth company, suggesting it's a relatively recent venture focused on innovative patient care solutions.

Team Structure:

• The Senior Web Designer will likely be part of a Marketing or Product team, reporting to a Marketing Lead, Head of Design, or Head of Product.

• Collaboration will be extensive with developers, product managers, marketing specialists (performance marketers, content strategists), and potentially customer support or clinical operations teams.

Methodology:

• Data-Driven Design: Emphasis on using analytics, user research, and A/B testing results to inform design decisions and measure impact.

• Agile Workflow: Expectation of working in sprints, iterating quickly, and adapting to changing priorities in a fast-paced startup environment.

• User-Centric Approach: Designing with a focus on patient needs, ease of use, and a supportive, confidence-building experience.

• Collaborative Problem-Solving: Working with cross-functional teams to solve complex design challenges that support business goals.

Company Website: https://www.startwillow.com/

📝 Enhancement Note: Understanding Willow Health's focus on telehealth and personalized care is key. This implies that design decisions must balance aesthetics, user experience, and potentially sensitive health information, requiring a mature and thoughtful approach to design. The startup environment suggests a high degree of autonomy and direct impact.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Senior" individual contributor position, indicating a high level of expertise and autonomy. It's a critical role within the marketing and GTM function, directly influencing brand perception and conversion rates.

Reporting Structure: The Senior Web Designer will likely report into a Marketing Manager, Director of Marketing, or Head of Design. They will collaborate closely with Product Managers, Developers, and Performance Marketers.

Operations Impact: The Senior Web Designer's work directly impacts key business metrics such as website conversion rates, landing page performance, user engagement, and brand perception. Their designs are instrumental in driving lead generation and customer acquisition, which are core to revenue operations.

Growth Opportunities:

• Specialization: Deepen expertise in conversion rate optimization (CRO), UX research, or design systems within the health tech space.

• Leadership: Transition into a Lead Designer role, managing junior designers or overseeing specific design initiatives as the company scales.

• Cross-functional Advancement: Move into Product Management or Marketing Strategy roles, leveraging a strong understanding of user experience and business drivers.

• Skill Expansion: Develop skills in areas like motion design, advanced prototyping, or even front-end development (e.g., Webflow) to increase versatility.

📝 Enhancement Note: The "Senior" title and emphasis on impact on conversion rates and business outcomes position this role as a key contributor to GTM strategy. Growth opportunities suggest a path for individuals who can translate design expertise into tangible business results, a hallmark of successful operations professionals.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility and access to a global talent pool.

Office Location(s): While the company is headquartered in the US (implied by domain and general startup practice), the role is remote and open to candidates in Argentina, Brazil, Chile, Mexico, Paraguay, and Uruguay. This allows for a distributed team structure.

Workspace Context:

• Collaborative Environment: Despite being remote, the company emphasizes collaboration through virtual gatherings, team activities, and cross-functional work. Expect regular video calls, Slack communication, and project management tool usage.

• Tools & Technology: Access to industry-standard design tools like Figma and Adobe Creative Suite is expected. The company will likely provide necessary software licenses and collaboration platforms.

• Team Interaction: Opportunities for interaction will be through structured meetings, design critiques, brainstorming sessions, and informal virtual "water cooler" chats.

Work Schedule: Full-time with flexible hours. While core collaboration hours may exist, the emphasis on flexibility allows designers to manage their schedules effectively, provided they meet deadlines and are available for key meetings. This flexibility is beneficial for deep work and managing personal commitments.

📝 Enhancement Note: The remote-first, globally distributed nature of the team requires strong asynchronous communication skills and self-discipline. The "fun and casual" environment suggests a culture that values employee well-being alongside high performance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Design Challenge: A session where candidates present their portfolio, discussing key projects, design rationale, and impact. This may be followed by a take-home design challenge or a live design exercise focusing on a specific problem relevant to Willow Health's business.

• Cross-functional Interviews: Meetings with key stakeholders such as marketing leads, product managers, and potentially engineering leads to assess collaboration skills and understanding of business objectives.

• Final Interview: A discussion with a hiring manager or senior leader to finalize the assessment of skills, experience, and cultural alignment.

Portfolio Review Tips:

• Highlight Impact: For each project, clearly articulate the problem, your role, the solution, and – most importantly – the measurable business outcomes (e.g., increased conversion rates, improved user engagement, reduced bounce rates). Use data to support your claims.

• Showcase Process: Demonstrate your design process, from research and ideation to iteration and final delivery. Explain your decision-making rationale, especially for marketing and conversion-focused designs.

• Figma Proficiency: Be prepared to demonstrate your Figma skills, including design system components, auto-layout, prototyping, and variable usage.

• Marketing & CRO Focus: Emphasize projects that specifically address marketing goals, landing page optimization, A/B testing, and e-commerce funnels. Clearly articulate how your designs drove commercial success.

• Brand Consistency: Show how you maintain brand integrity across diverse digital touchpoints.

Challenge Preparation:

• Understand the Business: Research Willow Health's mission, target audience, services, and current marketing efforts. Understand their competitive landscape.

• Focus on Conversion: If a design challenge is given, prioritize solutions that drive conversion, user acquisition, or engagement, aligning with the role's core responsibilities.

• Demonstrate Problem-Solving: Show a structured approach to tackling the challenge, articulating your thought process and design choices clearly.

• Accessibility & Inclusivity: Be mindful of these principles in any design challenge.

• Concise Communication: Practice presenting your work and rationale concisely and effectively, anticipating questions from stakeholders.

📝 Enhancement Note: The emphasis on portfolio review, design challenges, and cross-functional interviews highlights the operational nature of this role. Candidates must prove not only design skill but also a strategic understanding of how design contributes to business growth and operational efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency required for UI design, prototyping, component creation, auto-layout, variables, and design system management. This is the central design tool.

• Adobe Creative Suite: Advanced proficiency in Photoshop (image editing, mockups) and Illustrator (vector graphics, logos, icons). After Effects is a plus for motion design.

• Webflow (Preferred): Hands-on experience is a significant advantage, indicating a capability for direct implementation or closer collaboration with developers on web platforms.

Analytics & Reporting:

• Google Analytics 4 (GA4): Familiarity with interpreting website traffic, user behavior, and conversion data.

• Amplitude / Hotjar / Fullstory (Familiarity): Understanding how to leverage product analytics and user behavior tools to inform design decisions and identify UX pain points.

CRM & Automation: While not a direct responsibility, understanding how website designs integrate with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms for lead capture and nurturing is beneficial.

📝 Enhancement Note: The explicit mention of Figma, Adobe Creative Suite, and preferred Webflow experience, alongside familiarity with analytics tools, underscores the technical requirements of this role. These tools are critical for executing GTM strategies and optimizing customer journeys, aligning with the operational demands of revenue and marketing functions.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Designs are informed by analytics, user research, and A/B testing, not just intuition. This aligns with the core operations principle of using data to drive strategy and execution.

• Efficiency & Scalability: Emphasis on building design systems and reusable components that streamline future design and development efforts, mirroring operational goals for efficiency.

• Collaboration & Communication: Openness to feedback, proactive communication, and strong teamwork across departments are vital for a remote, fast-paced environment.

• Customer Centricity: A deep focus on understanding and serving the needs of patients, ensuring a positive and supportive user experience.

• Impact-Oriented: A drive to create designs that have a tangible, positive impact on business outcomes, such as conversion rates and user acquisition.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, product, and engineering teams, acting as a bridge between user needs and business objectives.

• Constructive Feedback Culture: An environment where feedback is shared openly, constructively, and without ego, leading to continuous improvement of designs.

• Agile & Iterative: A willingness to adapt designs based on new data, stakeholder input, or shifting project requirements.

📝 Enhancement Note: The values described—data-driven, efficiency, collaboration, customer-centricity, and impact-orientation—are foundational to successful operations teams. This role requires a designer who embodies these principles, working as a strategic partner rather than just an executor of visual tasks.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: Creating visually appealing designs that simultaneously drive high conversion rates and support business goals.

• Fast-Paced Startup Environment: Adapting to rapidly changing priorities, compressed timelines, and the need for quick iteration.

• Remote Collaboration: Effectively communicating and collaborating with a distributed team across different time zones and cultural backgrounds.

• Compliance in HealthTech: Designing within the nuances of a regulated industry, ensuring designs are appropriate and compliant, especially concerning patient data and health claims.

• Evolving Brand Identity: Contributing to the evolution of a brand's visual identity across a growing digital presence.

Learning & Development Opportunities:

• Advanced CRO Techniques: Gaining deeper expertise in conversion rate optimization strategies and experimentation methodologies.

• Design System Mastery: Developing advanced skills in building and managing complex, scalable design systems.

• HealthTech Industry Insights: Deepening understanding of user needs, regulatory considerations, and design best practices within the health and wellness sector.

• Motion Design & Animation: Expanding skill set into motion graphics for more engaging user experiences and marketing assets.

• Leadership Potential: Opportunities to mentor junior designers or take on more strategic design leadership roles as the company grows.

📝 Enhancement Note: The challenges highlight the need for resilience, adaptability, and strong problem-solving skills, characteristic of operations roles. The growth opportunities point towards a career path focused on continuous learning and increasing strategic impact within the GTM and operations functions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly improved conversion rates. What was your process, what data did you use, and what were the results?" (Focus on ROI, data-driven approach, and specific metrics).

• "How do you approach designing for A/B testing? Walk us through an example of a hypothesis you tested and the outcome." (Demonstrate understanding of experimentation and iterative improvement).

• "How do you balance brand consistency with the need for highly targeted, campaign-specific creative assets?" (Show strategic thinking about marketing objectives).

Company & Culture Questions:

• "What interests you about Willow Health's mission and the health tech industry?" (Show genuine interest and research).

• "How do you handle constructive criticism or feedback on your designs, especially from non-designers?" (Assess collaboration and ego management).

• "Describe your experience working in a fast-paced, startup environment. How do you manage competing priorities?" (Gauge adaptability and resilience).

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the challenge, your solution, and the impact. Quantify results whenever possible.

• Focus on Impact: For marketing and conversion-focused projects, clearly articulate how your design contributed to business goals (e.g., leads generated, sales increased).

• Process Walkthrough: Be ready to explain your design process for key projects, highlighting your use of tools like Figma, research methods, and iteration cycles.

• Figma Demo: If requested, be prepared for a brief live demonstration of your Figma skills or to walk through key Figma files showcasing your system design.

• Conciseness: Respect the interviewers' time by being direct and focusing on the most relevant aspects of your work.

📝 Enhancement Note: The interview questions are designed to probe for strategic thinking, data-driven decision-making, and a results-oriented mindset, all critical attributes for successful operations professionals. The portfolio presentation advice emphasizes proving value and impact, mirroring the expectations for operations roles.

📌 Application Steps

To apply for this Senior Web Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select your strongest projects that best showcase your experience in marketing landing pages, conversion optimization, e-commerce design, and A/B testing. Ensure each case study clearly articulates the problem, your solution, and the measurable business impact.

• Tailor Your Resume: Highlight keywords from the job description, such as "Figma," "conversion optimization," "landing pages," "A/B testing," "responsive design," and "design systems." Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio with a focus on your design process, decision-making rationale, and the business outcomes of your work. Be ready to discuss your experience with collaboration and in fast-paced environments.

• Research Willow Health: Understand their mission, target audience, and current web presence. Prepare thoughtful questions about their design challenges, growth strategies, and team culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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