Senior Visual Designer - Marketing

📍 Job Overview

Job Title: Senior Visual Designer - Marketing

Company: Truelogic

Location: Panama

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-17

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in shaping the visual identity and execution of marketing campaigns for a global creative agency's client in the travel and hospitality sector.

• The Senior Visual Designer will be responsible for creating high-quality digital assets across various marketing channels, ensuring brand consistency and modern aesthetic.

• This position requires a strong blend of creative concepting, hands-on digital design execution, and collaborative teamwork within a fast-paced agency environment.

• The role emphasizes translating creative direction and brand strategy into compelling, production-ready visuals that drive engagement and brand impact.

📝 Enhancement Note: While the job title is "Senior Visual Designer - Marketing," the emphasis on digital assets, marketing touchpoints, and cross-functional collaboration with marketing and content teams positions this role within the broader scope of Marketing Operations or Creative Operations, focusing on the execution and delivery of creative assets for marketing initiatives. The requirement to work with established brand systems and translate strategy into execution aligns with operationalizing creative efforts.

📈 Primary Responsibilities

• Conceptualize and produce high-caliber visual designs and digital assets for social media, email marketing campaigns, web interfaces, and other digital marketing platforms.

• Translate established creative direction and overarching brand strategy into polished, impactful visual executions that resonate with target audiences.

• Develop compelling layouts, sophisticated typography, engaging imagery, and harmonious visual elements to create cohesive digital experiences.

• Diligently apply core principles of visual hierarchy, effective typography, balanced composition, and precise spacing across all digital design outputs.

• Ensure unwavering visual consistency and adherence to established brand guidelines across a multitude of digital touchpoints and campaign materials.

• Manage the end-to-end design process, from initial concept development and creative exploration through to final production-ready execution.

• Adapt and refine creative assets to suit diverse formats, platforms, and specific requirements of various digital channels.

• Foster close collaboration with creative directors, marketing managers, content strategists, and other cross-functional teams to ensure alignment and successful project delivery.

• Articulate and present design concepts clearly, effectively communicating the strategic rationale and creative decisions behind visual choices to stakeholders.

• Proactively incorporate feedback from clients and internal stakeholders while upholding the integrity of design quality and brand consistency.

• Efficiently manage a portfolio of multiple projects simultaneously, prioritizing tasks and meeting deadlines in a dynamic, fast-paced creative environment.

• Uphold an exceptionally high standard of visual quality, meticulous craftsmanship, and granular attention to detail in all design deliverables.

📝 Enhancement Note: The responsibilities highlight a strong focus on the execution and delivery of visual assets for marketing, underscoring the operational aspect of bringing creative strategies to life across multiple channels. The emphasis on managing multiple projects and ensuring consistency aligns with operational efficiency and process adherence.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and proven experience in Visual Design, Digital Design, Graphic Design, or a closely related field are paramount. Candidates with formal education in design disciplines are welcome but experience and portfolio quality are prioritized.

Experience: Minimum of 5 years of progressive experience in Visual Design, Digital Design, Graphic Design, or a related creative discipline, with a demonstrated history of producing high-quality digital marketing assets.

Required Skills:

• Visual Design Craftsmanship: Demonstrated ability to create visually appealing, modern, and sophisticated designs with a keen eye for detail, composition, and aesthetic balance.

• Digital Asset Creation: Proven experience in designing for social media, email marketing, web interfaces, digital campaigns, and other marketing touchpoints.

• Figma Proficiency: Advanced, hands-on expertise in Figma for creating digital assets, layouts, and prototypes; ability to leverage Figma's full capabilities for efficient design workflows.

• Typography & Layout Mastery: Deep understanding and practical application of typography, layout design, visual hierarchy, composition, and spacing principles.

• Brand System Adherence: Ability to work effectively within established brand guidelines and visual systems, ensuring consistency across all creative outputs.

• Concept to Execution: Proven track record of taking design projects from initial conceptualization and exploration through to final, production-ready delivery.

• Cross-functional Collaboration: Strong interpersonal and communication skills to effectively collaborate with creative, marketing, content, and other teams.

• Communication & Presentation: Ability to clearly present design concepts, articulate design rationale, and respond constructively to feedback from stakeholders.

• Project Management: Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• LATAM Residency: Must be based in Latin America with the ability to work remotely.

• English Proficiency: Advanced verbal and written English communication skills are essential for effective collaboration with U.S. clients and teams.

Preferred Skills:

• Adobe Creative Suite Expertise: Familiarity and proficiency with Adobe Photoshop, Illustrator, and other relevant design software.

• Agency Experience: Previous experience working within a creative agency environment, understanding client-facing demands and fast-paced project cycles.

• Integrated Campaign Design: Experience in developing cohesive visual strategies for integrated digital campaigns across multiple channels.

• Global Brand Experience: Prior work with global, premium, consumer, technology, lifestyle, travel, or hospitality brands.

• Visual Systems Development: Experience contributing to or working with complex brand guidelines and robust visual systems.

• International Market Design: Familiarity with designing for global audiences and understanding nuances of international markets.

📝 Enhancement Note: The emphasis on Figma and a strong digital portfolio, along with specific design principles like visual hierarchy and typography, are key indicators of the technical and aesthetic skills required for this role within a digital marketing operations context. The requirement for LATAM residency and advanced English proficiency are critical logistical qualifications.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust digital portfolio showcasing high-quality visual design work, specifically highlighting digital assets for marketing channels (social media, email, web).

• Demonstrations of strong visual craftsmanship, modern aesthetic, and meticulous attention to detail.

• Examples of translating creative direction and brand strategy into compelling visual executions.

• Case studies or project examples that illustrate the process from concept to final production-ready asset.

• Evidence of applying principles of visual hierarchy, typography, layout, and composition effectively. Process Documentation:

• While not explicitly stated, a portfolio should implicitly demonstrate an understanding of design process, including:

  • Workflow for asset creation from brief to final delivery.

  • Methods for iterating on designs based on feedback.

  • Strategies for ensuring brand consistency across multiple assets and platforms.

  • Approach to adapting designs for different digital channels and formats.

📝 Enhancement Note: For a Senior Visual Designer role, the portfolio is the primary "process documentation." It needs to visually represent the candidate's workflow, problem-solving approach, and ability to execute within defined creative and operational parameters. The focus is on the output and the implied process behind it.

💵 Compensation & Benefits

Salary Range: Given the "Senior" level, 5+ years of experience, remote work from Latin America, and competitive USD pay, a competitive range would be estimated between $3,000 - $5,500 USD per month, depending on the specific country's cost of living within LATAM and the candidate's exact experience and skill set.

Benefits:

• 100% Remote Work: Flexibility to work from any location within Latin America with a reliable internet connection.

• Highly Competitive USD Pay: Compensation offered in U.S. Dollars, aiming to be market-leading and attractive.

• Paid Time Off: Company-provided paid time off to support employee well-being and work-life balance.

• Autonomy and Flexibility: Freedom to manage work schedule and focus on results rather than strict adherence to clock-in/clock-out times, within project delivery timelines.

• Work with Top American Companies: Opportunity to engage with leading U.S. companies on impactful projects.

Working Hours: While specific hours aren't detailed, the emphasis on "Work with Autonomy" and "Focus on results, not the clock" suggests a flexible approach, likely requiring alignment with U.S. business hours for collaboration, but with significant personal schedule flexibility. A standard 40-hour work week is implied for full-time employment.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for senior remote design roles in LATAM, considering the premium for USD pay and the client's focus on top-tier talent. The range accounts for variations in cost of living and experience levels within Latin America. The benefits listed are directly extracted from the provided text.

🎯 Team & Company Context

🏢 Company Culture

Industry: Truelogic operates within the IT Staff Augmentation and Nearshore Services industry, connecting Latin American tech talent with U.S. companies. The client is a global creative agency specializing in brand, digital, and creative experiences for well-known brands.

Company Size: Truelogic has 600+ highly skilled tech professionals. The client is described as a global creative agency, implying a significant size and reach, though a specific number isn't provided.

Founded: Truelogic has been in operation for over two decades. The client's founding date is not specified, but their global reach suggests a mature organization.

Team Structure:

• The role is within a client's creative team, which is multidisciplinary, combining strategy, creative, design, and digital expertise.

• The Senior Visual Designer will collaborate with creative, marketing, content, and other cross-functional teams.

• Within Truelogic, there is a network of 600+ professionals, suggesting a large pool of talent and potential for community among remote workers. Methodology:

• Truelogic focuses on delivering top-tier technology solutions and driving digital disruption.

• The client agency uses a methodology that integrates strategy, creative, design, and digital expertise to translate brand identities into compelling experiences.

• The Senior Visual Designer role emphasizes translating creative direction and brand strategy into polished visual executions.

Company Website: https://www.truelogic.io/

📝 Enhancement Note: The context highlights a dual environment: the operational framework provided by Truelogic (staff augmentation, remote work, USD pay) and the creative agency environment of the client where the actual work is performed. Understanding this dynamic is key for candidates.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" level position, indicating a need for significant experience, autonomy, and the ability to mentor or guide less experienced designers. The role involves taking ownership of visual execution, translating strategy, and ensuring high standards, which are hallmarks of senior-level responsibility in creative operations.

Reporting Structure: The Senior Visual Designer will report to a creative lead or art director within the client's agency. They will work closely with marketing and content teams, implying a collaborative, cross-functional reporting relationship where input is valued from various departments. Within Truelogic, there is likely a dedicated account manager or HR representative for contractors.

Operations Impact: The visual assets created directly influence brand perception, marketing campaign effectiveness, and user engagement across digital channels. This role has a tangible impact on the client's ability to connect with its audience, drive brand loyalty, and achieve marketing objectives, particularly within the travel and hospitality sector.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific digital design areas like motion graphics, UI for campaigns, or advanced digital branding systems.

• Leadership Development: Potential to mentor junior designers, lead specific visual design tracks on projects, or contribute to refining design processes and standards.

• Client Exposure: Gain experience working with a leading global brand in the travel and hospitality industry, expanding the portfolio with high-profile work.

• Cross-functional Learning: Develop a broader understanding of marketing strategy, content creation, and digital campaign execution through close collaboration.

• Career Progression: Potential advancement to Art Director or Lead Visual Designer roles within the agency or on specific client accounts.

📝 Enhancement Note: The growth opportunities are framed around deepening design expertise and gaining exposure to high-impact projects and clients, which are typical career progression paths for senior creative professionals within agency or operations-focused roles.

🌐 Work Environment

Office Type: This role is 100% remote. There is no physical office requirement, offering maximum flexibility.

Office Location(s): The work is performed remotely from Latin America. Truelogic is headquartered in New York, and the client is a global creative agency, but the Senior Visual Designer will be based in Panama (or anywhere in LATAM).

Workspace Context:

• Flexibility: The primary workspace is wherever the candidate can establish a productive environment with a laptop and reliable internet.

• Tools & Technology: Access to design software (Figma, potentially Adobe Creative Suite) and communication tools for remote collaboration.

• Team Interaction: Collaboration will occur via digital communication platforms (e.g., Slack, email, video conferencing) with teams located across different time zones.

Work Schedule: The work schedule is described as flexible, emphasizing autonomy and results over strict hours. However, effective collaboration with U.S.-based teams will likely necessitate some overlap with standard U.S. business hours (EST/EDT). A typical 40-hour work week is expected for full-time employment.

📝 Enhancement Note: The remote nature of the work is a defining characteristic of the environment, emphasizing self-discipline and effective digital communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the application, resume, and most importantly, the digital portfolio. Candidates must have a strong portfolio that clearly demonstrates the required skills and experience.

• Skills Assessment/Technical Interview: Likely a deeper dive into Figma skills, design process, and problem-solving through design challenges or case study discussions. This may involve a portfolio walkthrough.

• Team/Client Interview: An opportunity to meet with creative leads, marketing stakeholders, or even client representatives to assess cultural fit, communication style, and ability to collaborate.

• Final Interview: Potentially with senior management to discuss role expectations, career growth, and compensation.

Portfolio Review Tips:

• Curate Selectively: Showcase 5-8 of your strongest, most relevant projects. Prioritize work that aligns with the travel/hospitality sector and demonstrates expertise in social media, email, and web design.

• Highlight Process: For each project, briefly explain the challenge, your role, your design process, the tools used (especially Figma), and the outcome or impact. Use visuals to tell the story.

• Demonstrate Craftsmanship: Ensure high-resolution images, clean layouts, and perfect typography within your portfolio presentation.

• Showcase Figma Proficiency: Include examples that clearly leverage Figma's capabilities for digital asset creation and potentially interactive elements.

• Address Brand Consistency: If possible, show examples of how you've worked within or adapted to brand guidelines.

• Tailor Presentation: If you can, tailor a brief section of your portfolio to showcase work that reflects the "modern, clean, balanced, and sophisticated visual aesthetic" mentioned in the job description.

Challenge Preparation:

• Design Test: Be prepared for a design challenge that likely involves creating a set of digital assets for a specific marketing scenario (e.g., a social media campaign for a new travel package).

• Time Management: Practice executing design tasks within a given timeframe, simulating a real-world agency pressure.

• Rationale Articulation: Be ready to clearly explain your design choices, the tools you used, and how your design meets the objectives of the brief. Focus on your "why."

• Figma Skills: Ensure you are comfortable demonstrating your Figma workflow, including common features, shortcuts, and best practices for asset organization.

📝 Enhancement Note: The portfolio is the gatekeeper for this role. Candidates must present a visually polished and strategically sound collection of work that directly addresses the requirements of digital marketing design for a global brand.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is a mandatory, advanced skill. Candidates must be proficient in using Figma for creating digital assets, layouts, and potentially interactive elements for web, social media, and email.

• Adobe Creative Suite: Highly preferred, including Photoshop for image editing and manipulation, and Illustrator for vector graphics. Other tools like Adobe XD or Sketch might be relevant but Figma is the primary stated requirement.

Analytics & Reporting:

• While not directly a designer's tool, understanding how design impacts metrics is crucial. Familiarity with how design assets are tracked in analytics platforms (e.g., Google Analytics, social media analytics) would be beneficial for understanding campaign performance. CRM & Automation:

• Not directly applicable to the Senior Visual Designer's core responsibilities, but understanding how marketing assets are deployed through email marketing platforms or campaign management tools could provide context.

📝 Enhancement Note: The explicit mention of "Advanced Figma skills" is a critical requirement. Proficiency in Adobe Creative Suite is a strong preference that can differentiate candidates.

👥 Team Culture & Values

Operations Values:

• Quality & Craftsmanship: A strong emphasis on maintaining a consistently high level of visual quality, attention to detail, and professional craftsmanship in all design outputs.

• Brand Integrity: Commitment to adhering to established brand guidelines and maintaining visual consistency across all platforms to protect and enhance brand identity.

• Efficiency & Adaptability: Ability to manage multiple projects, adapt to evolving creative directions, and deliver production-ready assets efficiently in a fast-paced environment.

• Collaboration & Communication: Valuing teamwork, clear communication, and the ability to incorporate feedback constructively from diverse teams and stakeholders.

• Modern Aesthetic: A preference for a modern, clean, balanced, and sophisticated visual style that resonates with contemporary digital audiences.

Collaboration Style:

• Cross-functional Integration: The role requires close working relationships with creative directors, marketing managers, content creators, and potentially client teams.

• Feedback-Driven Iteration: An open approach to receiving and incorporating feedback from stakeholders to refine designs and ensure project success.

• Strategic Alignment: Collaboration focused on translating high-level brand strategy and creative direction into tangible visual assets that meet marketing objectives.

• Remote Teamwork: Proficiency in collaborating effectively through digital tools and communication channels, bridging geographical distances.

📝 Enhancement Note: The values emphasize not just creative talent but also the operational discipline required to deliver high-quality, consistent visual assets within a collaborative, remote, and client-focused environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating a modern, sophisticated aesthetic while strictly adhering to established brand guidelines and creative direction.

• Managing Multiple Project Demands: Juggling numerous projects with varying deadlines and creative requirements in a fast-paced agency setting.

• Remote Collaboration Dynamics: Ensuring seamless communication and collaboration with teams across different time zones and working styles in a fully remote setup.

• Translating Strategy into Visuals: Accurately interpreting and visually representing complex brand strategies and campaign objectives.

• Maintaining High Standards: Consistently delivering pixel-perfect, high-quality work under pressure.

Learning & Development Opportunities:

• Deepen Digital Expertise: Enhance skills in specific areas of digital design relevant to marketing campaigns (e.g., animated graphics, interactive elements, specialized platform design).

• Client & Industry Exposure: Gain valuable experience working with a global creative agency and a prominent brand in the travel and hospitality sector.

• Process Refinement: Contribute to and learn from the design processes of a global creative agency, potentially influencing workflow improvements.

• Cross-functional Skill Development: Learn more about marketing strategy, content development, and campaign management through close collaboration.

• Mentorship and Leadership: Opportunities to mentor junior designers and take on more leadership responsibilities on projects as experience grows.

📝 Enhancement Note: The challenges are inherent to senior creative roles in agencies, particularly in a remote context. The growth opportunities focus on leveraging this role as a stepping stone for further specialization and career advancement within the creative and marketing operations fields.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a visual concept from initial brief to final, production-ready assets for a digital campaign." (Focus on your workflow, tools, and iteration stages.)

• "How do you ensure visual consistency across multiple digital touchpoints (e.g., social media, email, web) while maintaining a modern aesthetic?" (Highlight your understanding of brand systems and design principles.)

• "Walk us through a project from your portfolio where you had to translate a complex brand strategy or creative direction into compelling visuals. What was your approach, and what was the outcome?" (Prepare a detailed case study presentation.)

• "How do you handle creative feedback from stakeholders that might conflict with your initial design vision?" (Demonstrate your ability to collaborate, negotiate, and maintain quality.) Company & Culture Questions:

• "What interests you about working with a global creative agency and a brand in the travel/hospitality sector?" (Show you've researched the client's industry and the agency's profile.)

• "How do you maintain a high level of visual quality and attention to detail when working remotely and managing multiple projects?" (Address your self-discipline and operational approach.)

• "Describe your ideal collaborative environment. How do you contribute to a positive and productive team dynamic, especially in a remote setting?" (Focus on communication, proactivity, and teamwork.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the problem, your role, your solution (visuals), and the result.

• Emphasize Figma: Be ready to discuss your specific techniques and workflows within Figma. If possible, have a live demo or screen-sharing capability ready to showcase your skills.

• Quantify Impact (If Possible): If you have data on how your designs performed (e.g., increased engagement, conversion rates), present it. Even anecdotal evidence of success is valuable.

• Showcase Versatility: Present a range of work that covers social media, email, and web design, demonstrating your ability to adapt your style while maintaining brand integrity.

• Be Ready for "Why": For every design choice, be prepared to explain the strategic reasoning behind it.

📝 Enhancement Note: Interview preparation should heavily emphasize the portfolio, Figma proficiency, and the ability to articulate design decisions within a strategic and operational context.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your digital portfolio is up-to-date, visually polished, and prominently features your best work relevant to digital marketing assets (social media, email, web). Prioritize examples that demonstrate a modern, sophisticated aesthetic and strong Figma skills.

• Resume Optimization: Tailor your resume to highlight your 5+ years of experience in visual/digital design, advanced Figma proficiency, and experience with marketing channels. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, rationale, and experience with case studies from your portfolio. Be ready to discuss your approach to collaboration, feedback, and maintaining quality in a remote environment.

• Company Research: Familiarize yourself with Truelogic's nearshore model and the client's work in the travel and hospitality sector. Understand the value proposition of staff augmentation and the agency's role in developing brand and creative experiences.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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