Senior Visual Designer

📍 Job Overview

Job Title: Senior Visual Designer - Product Marketing

Company: Legora

Location: Stockholm, Sweden / London, United Kingdom

Job Type: Full-Time

Category: Brand & Product Marketing Design

Date Posted: 2026-09-21

Experience Level: 5-10 Years

🚀 Role Summary

• Spearhead the visual design and execution for all product marketing initiatives, ensuring a compelling and cohesive brand representation.

• Lead end-to-end production of product-related photo and video shoots, from concept to final output, leveraging both in-house studio capabilities and external resources.

• Translate complex product stories and dense content into visually clear, impactful decks and sales enablement materials that drive engagement and understanding.

• Collaborate closely with Product Marketing, Copywriting, Web Design, and Brand Design teams to ensure seamless integration of visual and written narratives.

• Champion a high creative quality bar, driving originality and craft in product marketing output while maintaining pace and efficiency.

📝 Enhancement Note: While the title is "Senior Visual Designer," the emphasis on "Product Marketing" and the responsibilities heavily lean into brand design and creative production specifically for go-to-market strategies. The role requires a strong blend of design execution, art direction for shoots, and strategic visual communication for product launches and sales enablement.

📈 Primary Responsibilities

• Design and execute key visual assets for product marketing campaigns, feature launches, social media, and web content, maintaining a high standard of visual craft and brand consistency.

• Own the complete lifecycle of product photo and video shoots, including creative concepting, planning, resourcing, execution (in-house or on location), and post-production coordination.

• Develop visually engaging and strategically structured decks and sales enablement collateral that effectively communicate product value propositions to internal and external stakeholders.

• Source, manage, and collaborate with a network of external creative partners, including photographers, videographers, and agencies, to elevate product marketing visuals.

• Partner with Product Marketing, Copywriters, and Web Designers to ensure visual and narrative elements align, creating a unified and compelling brand experience.

• Maintain and evolve the visual application of the Legora brand system within product marketing contexts, ensuring consistency across all touchpoints.

• Proactively identify opportunities to leverage AI tools within the design and production workflow to enhance ideation, iteration, and efficiency without compromising quality.

• Exercise strong judgment on creative quality, knowing when to push for further refinement, when to accept a strong execution, and when "good enough" is appropriate to maintain project momentum.

📝 Enhancement Note: The responsibilities highlight a hands-on execution role with significant ownership and a need for strong art direction and production management skills, particularly for photo and video. The integration of AI tools is a stated expectation, indicating a forward-thinking approach to creative workflows.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in visual communication, graphic design, or a related creative field is implied. A Bachelor's degree in Graphic Design, Fine Arts, or a related discipline is often preferred in such roles.

Experience: 5-8+ years of progressive experience in brand design, product design, or a similar creative role, with a significant portion focused on product marketing or go-to-market initiatives within a fast-paced tech or SaaS environment.

Required Skills:

• Portfolio: A robust portfolio showcasing extensive experience in key visual design, deck creation, and end-to-end photo/video production, with a proven ability to translate product narratives into compelling visuals.

• Visual Design Expertise: Exceptional skills in graphic design, layout, typography, and visual hierarchy, with a keen eye for detail and aesthetics.

• Product Marketing Acumen: Demonstrated ability to understand product positioning and translate marketing briefs into impactful visual strategies.

• Photo & Video Production: Hands-on experience planning, conceptualizing, and executing photo and video shoots, including studio setups and on-location shoots.

• Deck Design: Proficiency in designing clear, structured, and visually engaging presentations and sales enablement materials.

• AI Tool Proficiency: Demonstrated experience and comfort using AI tools as an integral part of the design and production workflow for ideation, iteration, and efficiency.

• Collaboration: Proven ability to work effectively and collaboratively with cross-functional teams, including Product Marketing, Copywriters, and other designers.

• Ownership & Initiative: A proactive approach, taking ownership of projects from concept to completion and anticipating needs without constant direction.

• Creative Direction: Strong opinions on creative direction and the ability to guide external creative partners and freelancers.

Preferred Skills:

• Experience within the Legal Tech or high-growth SaaS sector.

• Familiarity with brand strategy development and execution.

• Experience managing relationships with agencies and freelance talent.

• Art direction experience for commercial shoots.

• Understanding of user experience (UX) principles in relation to visual communication.

📝 Enhancement Note: The emphasis on a "strong portfolio" is paramount, as it serves as the primary evidence of the candidate's capabilities. The requirement for AI tool proficiency is a key differentiator, suggesting a need for candidates who are adaptable and embrace new technologies in their creative process. The "5-8+" years of experience is a guideline, with the portfolio and demonstrated skills being more critical.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Key Visuals: Showcase a range of campaign visuals, product launch graphics, and social media assets that demonstrate a strong understanding of brand application and visual storytelling.

• Deck Design Examples: Include examples of sales decks, product presentations, or internal strategy decks that effectively translate complex information into clear, visually appealing formats. Highlight how you structured content and used design to enhance communication.

• Photo/Video Production Showcase: Provide case studies or examples of photo and video shoots you've managed, detailing your