Senior Visual Brand Designer

📍 Job Overview

Job Title: Senior Visual Brand Designer

Company: Tala

Location: Philippines (Remote-First Approach with Hubs)

Job Type: Full-time

Category: Marketing Operations / Brand Management

Date Posted: 2026-09-16

Experience Level: 5-10 Years

Remote Status: Remote-First (with office hubs)

🚀 Role Summary

• Drive the visual identity and brand expression for a global fintech company, focusing on AI-native credit infrastructure for the global majority.

• Translate strategic brand attributes into cohesive and compelling visual design systems, encompassing logo, color, typography, and illustrative styles.

• Produce a wide range of creative assets, including icons, animations, and illustrations, for digital marketing, campaign creative, and social media channels.

• Act as a steward of brand integrity, ensuring consistency and quality across all organizational touchpoints and external communications.

• Leverage data and performance learnings to inform and refine the creative design process, optimizing visual impact.

📝 Enhancement Note: While this role is for a Visual Brand Designer, its emphasis on brand systems, digital marketing assets, and data-informed creative makes it highly relevant to Marketing Operations and broader GTM functions. The "remote-first" approach with specific hubs indicates a flexible work environment.

📈 Primary Responsibilities

• Manage and continuously elevate an established global brand identity, including design systems, standards, and guidelines, while integrating new sub-brand architectures.

• Partner with internal stakeholders across marketing, strategy, and other departments to produce visual design creative assets, such as icons, animated GIFs/videos, and illustrations.

• Design and deliver a diverse range of creative assets for digital marketing campaigns, spanning ads, social media, email, and other online channels, ensuring strict adherence to brand and style guidelines.

• Serve as a primary guardian of brand integrity, meticulously ensuring consistency and quality across all teams and customer touchpoints that represent Tala.

• Utilize data analytics and performance insights from marketing campaigns to inform and sharpen the visual design process, leading to more effective creative outcomes.

• Generate innovative creative concepts, inspire cross-functional team members, and actively participate in feedback exchanges with respect and openness.

• Independently manage multiple project deadlines and priorities, proactively keeping projects on track and moving forward with minimal oversight.

📝 Enhancement Note: The responsibilities highlight a need for both strategic brand management and hands-on creative execution. The emphasis on data-informed design and cross-functional collaboration is crucial for a GTM-aligned operations role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for a Senior role.

Experience: 5+ years of progressive experience in graphic design, animation, or illustration, with a strong preference for experience within the technology or fintech sectors.

Required Skills:

• Proven command of core design principles, including typography, color theory, and conceptual thinking.

• Demonstrated track record of managing brand identity and designing robust visual systems.

• Strong skills in graphic design, complemented by proficiency in either 2D animation or illustration.

• Expert-level proficiency in design software: Figma and Adobe Creative Cloud (specifically Photoshop and Illustrator).

• Exceptional portfolio showcasing refined design and typographic sensibility, with a clear demonstration of brand system development.

• Experience working with consumer brands, and/or business-to-business (B2B) entities, either in-house or within an advertising agency setting.

• Deep customer empathy and a strong understanding of how design decisions impact user perception and engagement.

• Ability to work effectively within established brand guidelines while creatively adapting designs for evolving marketing needs across online and offline channels.

• Comfort and proficiency with collaboration and project management tools: Slack, Jira, and Google Workspace. Preferred Skills:

• Experience with video editing and motion graphics software: Premiere Pro and After Effects.

• International experience, particularly in adapting designs across different cultures or working with multinational brands.

• Experience specifically with technology or fintech brands.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Cloud, alongside animation/illustration skills, points to a need for a versatile designer. The preference for tech/fintech experience and international exposure is key for Tala's global mission.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, with a strong emphasis on brand identity development and visual system design.

• Specific case studies demonstrating the management and evolution of established brand identities, including examples of design system updates or sub-brand integration.

• Visuals of creative assets produced for digital marketing campaigns (ads, social media, email) that highlight consistency with brand guidelines and data-informed optimization.

• Examples of icons, animated GIFs/videos, or illustrations created for specific marketing objectives.

• Demonstrations of typography and color theory application in practical design scenarios. Process Documentation:

• Evidence of how design processes are documented and maintained, particularly regarding brand guidelines and style standards.

• Examples of workflow for collaborating with internal stakeholders and incorporating feedback into design iterations.

• Case studies showing how data and performance learnings were integrated into the creative process to refine designs.

📝 Enhancement Note: For a Senior Visual Brand Designer, the portfolio is paramount. It should not only showcase aesthetic talent but also strategic thinking, brand stewardship, and the ability to translate business goals into effective visual communication.

💵 Compensation & Benefits

Salary Range: Given the Senior level (5-10 years experience), the location in the Philippines (with remote work flexibility), and the fintech industry, a competitive salary range for a Senior Visual Brand Designer in the Philippines would typically fall between PHP 1,500,000 - PHP 3,000,000 annually. This is an estimate based on industry benchmarks for senior creative roles in high-growth tech companies in emerging markets, considering the cost of living and demand for specialized skills.

Benefits:

• Comprehensive health insurance package.

• Opportunities for professional development and continuous learning in design and marketing.

• Flexible remote-first work environment with potential access to office hubs for collaboration.

• Competitive paid time off and holiday schedule.

• Contribution to a mission-driven organization focused on financial inclusion.

• Potential for stock options or performance-based bonuses, common in growth-stage tech companies.

Working Hours: Standard full-time working hours (approximately 40 hours per week), with flexibility due to the remote-first nature. Collaboration across time zones (Americas, Asia) will require some adaptability.

📝 Enhancement Note: Salary is an estimate for the Philippines market. Benefits are standard for tech companies and tailored to reflect Tala's mission and remote-first approach. The working hours note the global collaboration aspect.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (AI-native credit infrastructure) with a strong social mission focused on financial inclusion for the global majority.

Company Size: Tala has raised over $500 million and distributed over $7 billion, indicating a significant, scaling organization. Employee count is likely in the hundreds to low thousands, characteristic of a growth-stage tech company.

Founded: Founded with a mission to build trust and credit infrastructure for the global majority, implying a culture rooted in innovation, data-driven decision-making, and social impact.

Team Structure:

• The Visual Brand Designer will likely be part of the Marketing or Brand team, reporting to a Creative Director or Head of Marketing.

• Collaboration will be extensive with Marketing, Strategy, Product, and potentially Engineering teams.

• The global nature of Tala means working with diverse, cross-cultural teams across different time zones. Methodology:

• Data-driven decision-making is a core tenet, as highlighted by "AI-native" and "proprietary risk intelligence." This extends to creative, where performance learnings inform design.

• Emphasis on building trust and infrastructure suggests a focus on robust, reliable, and user-centric solutions.

• Remote-first culture requires strong communication, self-management, and asynchronous collaboration practices.

Company Website: tala.co

📝 Enhancement Note: Tala's culture is shaped by its mission, its status as a well-funded fintech disruptor, and its global, remote-first operational model. The operations candidate should be comfortable with data, innovation, and cross-cultural collaboration.

📈 Career & Growth Analysis

Operations Career Level: Senior Visual Brand Designer. This level implies a high degree of autonomy, expertise, and the ability to influence brand direction. It suggests a role that goes beyond execution to strategic input on visual identity.

Reporting Structure: Likely reports to a Marketing Manager, Creative Director, or Head of Brand, with direct collaboration across various departments.

Operations Impact: The Visual Brand Designer's work directly impacts Tala's market perception, customer acquisition, and brand recognition. By ensuring a cohesive and compelling visual identity, they contribute significantly to the effectiveness of marketing campaigns and the overall strength of the Tala brand in competitive global markets.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion graphics, illustration, or brand system architecture.

• Leadership: Potential to move into a Lead Visual Designer, Art Director, or Creative Director role, managing teams and setting creative vision.

• Cross-functional Advancement: Transition into broader marketing strategy or product design roles, leveraging a deep understanding of brand and user experience.

• Mentorship: Opportunities to mentor junior designers and contribute to talent development within the creative team.

📝 Enhancement Note: The Senior title indicates a significant opportunity for impact and growth. The emphasis on global markets and fintech innovation provides a unique career trajectory.

🌐 Work Environment

Office Type: Remote-first, with office hubs in key locations (Santa Monica, Nairobi, Mexico City, Manila, Bangalore). This offers flexibility while retaining options for in-person collaboration.

Office Location(s): While the role is remote, the presence of hubs in the Philippines means candidates there might have access to co-working spaces or physical office environments if desired or for specific team events.

Workspace Context:

• A distributed, global team environment requiring strong digital collaboration tools and practices.

• Access to necessary design software and potentially cloud-based collaboration platforms.

• A culture that values autonomy, proactive communication, and asynchronous work.

Work Schedule: While the core role is full-time (approx. 40 hours/week), the remote-first, global nature necessitates flexibility to accommodate meetings and collaborations across different time zones, particularly with teams in the Americas.

📝 Enhancement Note: The remote-first model is central to Tala's work environment, emphasizing self-discipline and digital fluency. Understanding the need for asynchronous communication and cross-timezone collaboration is key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with brand aesthetic.

• Portfolio Presentation: A dedicated session where the candidate presents their portfolio, discussing key projects, design rationale, and impact. Expect questions on brand management, system design, and creative problem-solving.

• Skills Assessment/Challenge: Potentially a design challenge or exercise to evaluate practical skills, conceptual thinking, and problem-solving abilities under timed conditions. This might involve adapting existing brand elements or creating new assets.

• Team/Culture Fit Interviews: Discussions with potential team members and stakeholders to assess collaboration style, communication skills, and cultural alignment with Tala's mission and values.

• Final Interview: Likely with senior leadership to discuss strategic fit and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that directly align with the job description – brand identity, visual systems, digital marketing assets, and ideally, tech/fintech experience.

• Tell a Story: For each project, explain the brief, your role, the challenges, your process, the solution, and the measurable impact (if possible). Focus on the "why" behind your design decisions.

• Highlight Systems Thinking: Demonstrate your ability to create and manage cohesive design systems, not just individual assets. Show how elements work together.

• Showcase Software Proficiency: Clearly indicate the tools used for each project, especially Figma and Adobe Creative Cloud. Include examples of animation or illustration if applicable.

• Global/Cultural Awareness: If you have international experience, highlight how you've adapted designs across cultures.

Challenge Preparation:

• Understand the Brand: Thoroughly research Tala's current brand identity, mission, target audience, and competitive landscape.

• Practice Design Principles: Be ready to apply typography, color theory, and layout principles under pressure.

• Think Systematically: Consider how your solution fits into a larger brand system and how it can be scaled.

• Communicate Clearly: Be prepared to articulate your thought process, justify your design choices, and explain how your solution addresses the challenge.

📝 Enhancement Note: The portfolio is critical. Candidates should prepare to deeply discuss their work, demonstrating not just creative skill but also strategic thinking and brand stewardship relevant to a global fintech company.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and design system management. Expect expert-level proficiency.

• Adobe Creative Cloud:

  • Photoshop: For image manipulation, digital asset creation.
  • Illustrator: For vector graphics, icons, logos, illustrations.

• Premiere Pro & After Effects: Preferred for video editing and motion graphics.

Analytics & Reporting:

• While not directly a design tool, understanding how to interpret data from analytics platforms (e.g., Google Analytics, social media analytics) to inform design is crucial. CRM & Automation:

• Familiarity with how visual assets are used within CRM or marketing automation platforms (e.g., email marketing tools) can be beneficial for understanding downstream application. Collaboration & Project Management:

• Slack: For day-to-day communication.

• Jira: Likely used for task management and project tracking.

• Google Workspace: For document sharing and collaboration.

📝 Enhancement Note: Expertise in Figma and Adobe Creative Cloud is non-negotiable. Proficiency in motion graphics tools (After Effects, Premiere Pro) is a significant advantage. Understanding the connection between design and performance metrics is also key.

👥 Team Culture & Values

Operations Values:

• Mission Alignment: A deep connection to Tala's mission of financial inclusion for the global majority is paramount.

• Data-Driven: A commitment to using data and performance insights to inform decisions, including creative strategy.

• Collaboration: A strong emphasis on working effectively across diverse, global teams with respect and openness.

• Innovation: A culture that encourages fresh ideas and pushing creative boundaries within brand guidelines.

• Customer Empathy: A genuine understanding of and focus on the needs and experiences of users, particularly those in emerging markets.

Collaboration Style:

• Remote-First: Requires proactive communication, clear documentation, and comfort with asynchronous workflows.

• Cross-functional: Extensive interaction with marketing, strategy, product, and potentially engineering teams, necessitating clear articulation of design rationale and understanding of business objectives.

• Feedback-Oriented: An environment where giving and receiving constructive feedback is encouraged and valued for continuous improvement.

📝 Enhancement Note: The ideal candidate will not only be a skilled designer but also someone who embodies Tala's mission-driven, data-informed, and collaborative culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Globally: Ensuring a unified brand identity across diverse markets and cultures while allowing for localized relevance.

• Balancing Creative Vision with Data Constraints: Integrating performance data and feedback into the creative process without stifling innovation.

• Adapting to Rapid Growth: Evolving visual systems and assets to support Tala's rapid expansion and new product/service introductions.

• Remote Collaboration: Effectively collaborating and maintaining strong creative output within a distributed, remote-first team structure across multiple time zones.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in animation, motion graphics, or advanced illustration.

• Brand Strategy: Deeper involvement in shaping the overall brand strategy and visual identity for a global fintech company.

• Cross-Cultural Design: Gaining experience in adapting brand messaging and visuals for diverse international audiences.

• Mentorship: Potential to mentor junior designers and contribute to the growth of the creative team.

📝 Enhancement Note: The challenges are inherent to a fast-growing, global fintech company. Growth opportunities are substantial for a designer looking to make a significant impact on a mission-driven brand.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to manage and evolve an established brand identity. What were the key challenges and how did you address them?" (Focus on brand stewardship, system thinking, and problem-solving).

• "How do you balance maintaining brand integrity with the need to create fresh, engaging creative for different marketing channels and audiences?" (Demonstrate understanding of brand guidelines and adaptive creativity).

• "Walk us through a project from your portfolio where data or user feedback significantly influenced your design decisions. What was the outcome?" (Highlight data-informed design process and impact). Company & Culture Questions:

• "What attracts you to Tala's mission of financial inclusion for the global majority?" (Show genuine interest and alignment).

• "How do you approach collaboration in a remote-first, global team environment? What strategies do you use to ensure clear communication?" (Emphasize proactive communication and digital collaboration skills).

• "How would you ensure brand consistency across diverse markets like Africa, Latin America, and Asia?" (Demonstrate cultural awareness and strategic thinking for global brands). Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, clearly articulate the problem, your solution (design process, rationale), and the results.

• Showcase Systems: Emphasize your ability to build and manage design systems, not just create isolated assets.

• Quantify Impact: Whenever possible, use metrics to demonstrate the effectiveness of your designs (e.g., increased engagement, conversion rates, brand recall).

• Be Ready for Technical Questions: Prepare to discuss your expertise with Figma, Adobe Creative Cloud, and any animation/illustration tools.

• Enthusiasm for Tala: Connect your skills and passion to Tala's mission and the specific challenges of this role.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also strategic thinking, adaptability, and a strong cultural fit with Tala's mission and remote-first operations.

📌 Application Steps

To apply for this Senior Visual Brand Designer position:

• Submit your application through the provided link on jobs.lever.co.

• Customize Your Resume: Highlight relevant experience in brand identity management, visual systems design, digital marketing creative, and proficiency with Figma and Adobe Creative Cloud. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest work in brand systems, campaign creative, and ideally, tech/fintech contexts. Include a clear link in your application.

• Prepare Your Portfolio Walkthrough: Be ready to present and discuss your portfolio during interviews, articulating your design process, rationale, and impact.

• Research Tala: Thoroughly understand Tala's mission, products, target audience, and current brand presence. Prepare thoughtful questions about the brand's future and your potential contributions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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