Senior Visual and Brand Designer

📍 Job Overview

Job Title: Senior Visual and Brand Designer

Company: Plotline

Location: Bengaluru, Karnataka, India

Job Type: Full-time

Category: Visual & Brand Design Operations

Date Posted: 2026-06-01

Experience Level: 4-6 years

Remote Status: On-site

🚀 Role Summary

• Own and evolve the entire brand experience for a rapidly growing AI startup, from initial customer touchpoints to ongoing brand presence.

• Define and execute brand strategy through exceptional visual storytelling and hands-on design execution across web, marketing, and content.

• Build and maintain a scalable brand system, design processes, and high-quality visual assets independently, supporting the company's high-growth trajectory.

• Collaborate directly with founders to translate business objectives into a cohesive and impactful brand identity.

• Drive design velocity by shipping high-quality brand and visual work without external dependencies, ensuring brand consistency across all customer touchpoints.

📝 Enhancement Note: This role is positioned within a "Visual & Brand Design Operations" category, emphasizing the operational aspects of managing and scaling a brand's visual identity within a fast-paced startup environment. The focus on independent execution and process building aligns with operational excellence.

📈 Primary Responsibilities

• Visual Identity Ownership: Evolve, maintain, and enforce comprehensive brand guidelines, ensuring consistent application of logo usage, typography, color palettes, iconography, and motion across all company materials.

• Brand System Development: Architect and manage a scalable, robust brand system that supports rapid and consistent output as the company grows in product complexity and market reach.

• Website and Landing Page Design/Development: Independently design, build, and launch marketing websites, landing pages, and campaign sites using no-code platforms like Framer or Webflow, ensuring seamless user experience and brand alignment.

• Sales Enablement Collateral Creation: Develop compelling pitch decks, case studies, demo environments, and other sales collateral tailored to support high-value B2B deals ($60K+ ACV).

• Marketing Campaign Asset Production: Design and produce visual assets for marketing campaigns, including hero illustrations, social media graphics, blog post visuals, and event materials, maintaining exceptional craft and brand integrity.

• Content Creation & Production: Produce engaging video content, animated graphics, and other multimedia assets using Adobe Creative Suite and related tools.

• Cross-Channel Consistency Management: Ensure a unified brand message and visual aesthetic across all platforms, including web, social media, email communications, sales presentations, and in-person events.

• Event Design Execution: Design impactful booth graphics, banners, and collateral for industry events and conferences to ensure a strong and consistent brand presence.

• Founders' Brand Strategy Collaboration: Work directly with company founders to define and refine the overarching brand strategy and narrative, translating it into tangible visual expressions.

• Process Improvement & Scalability: Establish and optimize design processes that enable faster, more efficient, and consistently high-quality output as the company scales.

📝 Enhancement Note: Responsibilities are structured to highlight ownership, independent execution, and the operational impact of design within a growth-stage startup. Emphasis is placed on building scalable systems and processes, crucial for operations-focused roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical knowledge and experience in Visual Design, Brand Strategy, or a related field is essential.

Experience: 4-6 years of professional design experience with a proven track record in visual and brand identity development, particularly within B2B SaaS or AI/ML product environments.

Required Skills:

• Brand Strategy & Identity: Deep understanding of brand positioning, storytelling, and the ability to translate strategic concepts into compelling visual identities.

• Visual Design Expertise: Exceptional craft and attention to detail across a wide range of visual design applications.

• Web Design & Development (No-Code): Expert-level proficiency in Framer, Webflow, or similar no-code platforms, with the capability to design, build, ship, and maintain websites independently.

• Design Software Proficiency: Advanced skills in Figma for UI/UX design and system building, and comprehensive mastery of Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).

• Systems Thinking: Ability to design and implement scalable design systems that ensure brand consistency and efficiency across numerous touchpoints.

• Self-Sufficiency & Execution: Demonstrated ability to own projects end-to-end, from concept to final delivery, without reliance on external agencies or development teams.

• B2B SaaS/AI Design Experience: Proven experience designing for B2B SaaS or AI/ML products, understanding the nuances of enterprise buyer and technical user audiences.

• Portfolio Demonstration: A robust portfolio showcasing end-to-end ownership of brand and visual projects, illustrating strategic thinking, execution capabilities, and measurable impact.

Preferred Skills:

• Motion Design & Video Production: Experience producing motion graphics and video content, including basic animation and video editing.

• HTML/CSS Fundamentals: Basic understanding of HTML and CSS to inform web design decisions and facilitate smoother no-code development.

• Sales Enablement Design: Experience creating effective sales collateral and pitch decks that directly support revenue generation.

• Startup Environment Acumen: Adaptability and a proactive approach to working in a fast-paced, evolving startup setting.

• Customer Empathy: Ability to understand and design for enterprise customer perceptions and needs.

📝 Enhancement Note: The requirements heavily emphasize hands-on execution and "ship-it-yourself" capabilities, indicating a need for operational efficiency and self-sufficiency. The preference for B2B SaaS/AI experience highlights the company's sector and target market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Project Ownership: Showcase at least 2-3 comprehensive case studies demonstrating your ability to take a brand or visual design project from initial strategy and concept development through to final execution and deployment.

• Brand System Development: Include examples of how you've built or evolved brand systems, illustrating components like style guides, component libraries, and usage guidelines that ensure scalability and consistency.

• No-Code Web Development Examples: Feature live websites or detailed mockups of marketing websites, landing pages, or campaign sites you have designed and built using Framer, Webflow, or similar platforms. Highlight your role in the build process.

• Sales Collateral & Marketing Assets: Present examples of sales decks, case studies, product brochures, or campaign visuals that directly contributed to marketing or sales objectives. Quantify impact where possible.

• Strategic Rationale: For each project, clearly articulate the strategic thinking behind your design decisions, linking them to business objectives, target audience needs, and brand positioning.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for tackling new design challenges, from brief intake and research to ideation, execution, and refinement, emphasizing efficiency and quality.

• Brand System Implementation: Demonstrate an understanding of how to document and operationalize brand guidelines and systems for consistent use across various teams and platforms.

• Cross-Functional Collaboration: Illustrate how you collaborate with stakeholders (founders, sales, marketing) to gather requirements, present concepts, and incorporate feedback effectively.

• Tool Utilization Strategy: Explain how you leverage tools like Figma, Adobe Creative Suite, and no-code platforms to streamline your workflow and achieve desired outcomes.

📝 Enhancement Note: The portfolio requirements are designed to assess operational capabilities: the ability to independently manage projects, build scalable systems, and demonstrate a strategic, process-driven approach to design execution.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Visual and Brand Designers with 4-6 years of experience in Bengaluru, India, the estimated annual salary range is ₹12,00,000 to ₹20,00,000 (approximately $14,400 - $24,000 USD, subject to current exchange rates). This range accounts for the specialized technical skills (Framer/Webflow expertise), strategic brand ownership, and the fast-paced startup environment.

Benefits:

• Competitive salary package.

• Opportunity to work directly with founders in a high-growth AI startup.

• Significant impact on shaping the brand identity of a key player in the AI/B2B SaaS space.

• Potential for professional growth and skill development in a dynamic environment.

• Exposure to cutting-edge AI technology and its market application.

• Health and wellness benefits (specifics to be confirmed by the company).

• Paid time off and holidays.

Working Hours: Standard full-time working hours, typically around 40 hours per week, with the flexibility often found in startups to adapt to project needs and deadlines. The role is on-site, requiring presence in the Bengaluru office.

📝 Enhancement Note: The salary estimate is based on research for comparable roles in Bengaluru, India, considering the specified experience level and highly specialized technical requirements (Framer/Webflow). Benefits are generalized but focus on aspects attractive to senior-level design professionals in a startup context.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), B2B SaaS. Plotline operates at the intersection of AI and enterprise software, aiming to provide innovative solutions to businesses.

Company Size: Plotline is a rapidly growing startup, indicating a dynamic, agile, and potentially lean team structure where individual contributions have significant visibility and impact.

Founded: Founded with a vision to leverage AI for business solutions, Plotline is backed by Elevation Capital, signifying strong investor confidence and a trajectory for significant scaling.

Team Structure:

• Founder-Led: Close collaboration with founders is a key aspect, suggesting direct access to leadership and a role in strategic decision-making.

• Cross-Functional: The designer will work closely with product, marketing, and sales teams, requiring strong collaborative skills and an understanding of diverse departmental needs.

• Lean & Agile: As a startup, the team likely operates with a high degree of agility, prioritizing speed, iteration, and resourcefulness.

Methodology:

• Data-Driven Decisions: While this role is design-focused, the company's AI and B2B SaaS nature suggests an underlying appreciation for data to inform strategy and measure impact.

• Customer-Centricity: The emphasis on customer touchpoints and enterprise buyer perception indicates a focus on understanding and serving customer needs.

• Execution-Oriented: The "ship-it-yourself" mentality highlights a culture that values proactive execution and tangible results.

Company Website: https://www.plotline.so/

📝 Enhancement Note: The company context emphasizes a fast-paced, AI-focused startup environment where operational efficiency, direct founder collaboration, and a strong emphasis on execution are paramount. This informs the expected design approach and the designer's role in scaling the brand.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Individual Contributor, with significant ownership and strategic input. It represents a crucial stage where a designer moves beyond execution to building foundational systems and processes that enable future growth. The "Senior" title implies a level of autonomy and expertise expected in leading key brand initiatives.

Reporting Structure: The Senior Visual and Brand Designer will report directly to the founders or a senior leadership member (e.g., Head of Marketing/Growth, if established). This direct line offers high visibility and influence.

Operations Impact: The designer's work will directly impact Plotline's market perception, customer acquisition, and sales effectiveness. By owning the brand experience and creating high-quality sales collateral, the role directly contributes to revenue generation and market positioning. Establishing scalable brand systems is a key operational contribution that reduces future friction for marketing and sales efforts.

Growth Opportunities:

• Brand Leadership: Potential to grow into a Head of Brand or Design Lead role as the company scales, managing a team and defining broader creative strategy.

• Product Branding: Deeper involvement in product branding and user experience, particularly as the AI platform evolves.

• Cross-Functional Skill Development: Opportunity to gain deeper insights into product, marketing, and sales operations, enhancing overall business acumen.

• AI Industry Specialization: Become a recognized expert in brand design for the AI and B2B SaaS sectors.

• Entrepreneurial Experience: Gain invaluable experience within a high-growth startup environment, understanding the operational demands of scaling a tech company.

📝 Enhancement Note: The growth analysis highlights the transition from execution to building operational infrastructure for the brand. The role offers significant strategic impact and potential for leadership within the specialized AI/B2B SaaS domain.

🌐 Work Environment

Office Type: On-site role in Bengaluru, India. This suggests a collaborative office environment where in-person interaction, team brainstorming, and direct mentorship are prioritized.

Office Location(s): Bengaluru, Karnataka, India. This location is a major tech hub, offering access to talent and a vibrant professional ecosystem.

Workspace Context:

• Collaborative Hub: The on-site nature fosters direct collaboration with founders and cross-functional teams (product, marketing, sales), enabling rapid feedback loops and integrated design solutions.

• Tool & Technology Access: Expect access to industry-standard design software and potentially specialized AI tools, as well as the no-code platforms required for website development.

• Agile Operations: The environment is likely dynamic, requiring adaptability and a proactive approach to problem-solving within a startup's operational framework.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, with the understanding that startup environments often require flexibility to meet critical deadlines and project milestones. This schedule supports focused design and development work.

📝 Enhancement Note: The on-site requirement in Bengaluru points to a preference for close-knit team collaboration and direct founder interaction, typical of startups aiming for rapid iteration and strong cultural cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, technical skills (Framer/Webflow, Adobe Suite), and brand strategy capabilities.

• Portfolio Presentation & Strategy Discussion: A session where candidates present their portfolio, focusing on case studies that demonstrate end-to-end ownership, strategic thinking, and operational execution (e.g., building brand systems, shipping websites independently). Expect questions about their approach to brand storytelling, problem-solving, and scaling design processes.

• Founder/Leadership Interview: A discussion with founders to assess cultural fit, strategic alignment, entrepreneurial drive, and the candidate's vision for Plotline's brand. Questions will likely focus on how the candidate would tackle key challenges like design velocity and brand consistency.

• Technical/Skills Assessment (Potential): A small design exercise or a deep dive into specific tool proficiency (e.g., Framer/Webflow capabilities) might be included to validate hands-on execution skills.

• Final Round: Discussions to finalize terms and confirm alignment on role expectations and company vision.

Portfolio Review Tips:

• Show, Don't Just Tell: Focus on case studies that highlight your process, strategic rationale, and the measurable outcomes of your work.

• Emphasize Independence: Clearly demonstrate projects where you owned the entire process, especially website building with no-code tools and creating sales collateral without external support.

• Strategic Storytelling: Frame your projects around the business problem, your strategic approach, your execution (tools, process), and the results achieved.

• Brand System Examples: Include clear examples of brand guidelines or scalable systems you've developed.

• Live Demos: If possible, provide live links to websites you've built or interactive prototypes.

Challenge Preparation:

• Brand System Design: Be prepared to discuss how you would approach building or refining Plotline's brand system.

• Website Mockup/Wireframe: You might be asked to sketch out or quickly wireframe a landing page concept for a specific campaign.

• Sales Collateral Concept: Prepare to outline how you would approach designing a key piece of sales collateral (e.g., a pitch deck template for a new feature).

• Problem-Solving Scenarios: Think about how you would address challenges like maintaining brand consistency across rapid product updates or increasing design output velocity.

📝 Enhancement Note: The interview process is geared towards assessing not only design skills but also operational capabilities like self-sufficiency, process building, and strategic execution – key traits for a senior role in a growth-stage startup.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for UI/UX design, component libraries, collaborative design, and prototyping. Expect to manage design systems within Figma.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and high-fidelity mockups.
  • Illustrator: For vector graphics, logo work, and iconography.
  • After Effects: For motion graphics, animations, and video effects.
  • Premiere Pro: For video editing and content production.

Web Development & No-Code Platforms:

• Framer / Webflow: Expert-level proficiency required for designing, building, shipping, and maintaining marketing websites, landing pages, and campaign sites independently.

• HTML/CSS: Basic understanding is beneficial for informing web design decisions and ensuring efficient implementation within no-code tools.

Productivity & Collaboration:

• Project Management Tools: Familiarity with tools like Asana, Trello, or Jira for managing design tasks and workflows.

• Communication Platforms: Proficiency in Slack, Google Workspace (Docs, Sheets, Slides), and potentially tools for video conferencing.

Analytics & Reporting (for context):

• While not a direct responsibility, an understanding of analytics tools (e.g., Google Analytics) used for website performance and marketing campaign tracking would be advantageous for optimizing design impact.

📝 Enhancement Note: The technology stack emphasizes a blend of industry-standard design software and specialized no-code web development tools, highlighting the role's unique requirement for full-stack design execution without developer reliance.

👥 Team Culture & Values

Operations Values:

• Design Velocity & Ownership: A core value is the ability to ship high-quality work independently and rapidly, taking full ownership from concept to completion.

• Brand Storytelling & Strategic Vision: The brand is seen as a critical narrative tool, and design decisions must align with overarching business objectives and market positioning.

• Scalable Systems & Process Optimization: Emphasis on building robust brand systems and efficient design processes that support the company's growth trajectory.

• Craft & Detail: A commitment to maintaining an exceptionally high standard of design craft and meticulous attention to detail across all outputs.

• Customer Empathy & Audience Awareness: Designing with a deep understanding of enterprise buyers, technical users, and their unique perceptions and needs.

Collaboration Style:

• Founder-Led Partnership: Direct and frequent collaboration with founders, requiring clear communication and the ability to translate strategic direction into design execution.

• Cross-Functional Integration: Seamless integration with product, marketing, and sales teams to ensure brand consistency and support business goals. This involves proactive communication and a willingness to understand and contribute to other departments' objectives.

• Agile & Iterative: A collaborative approach that embraces rapid iteration, feedback, and continuous improvement in design and brand strategy.

📝 Enhancement Note: The values and collaboration style reflect a startup environment that demands high autonomy, strategic thinking, operational efficiency, and strong interpersonal skills for effective cross-functional teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality (Design Velocity): The primary challenge is to consistently ship high-quality brand and visual work independently and rapidly, without external dependencies, in a fast-paced startup environment.

• Maintaining Brand Consistency: Ensuring a cohesive and consistent brand identity across an ever-expanding range of customer touchpoints, from digital interfaces to physical event materials.

• Full-Stack Design Execution: The expectation to independently handle design, build, and deployment for web assets using no-code platforms requires a broad and deep skillset.

• Scaling Brand Systems: Developing and maintaining design systems and processes that can effectively scale with the company's rapid growth and evolving product offerings.

• Translating Complex AI Concepts: Effectively visualizing and communicating the value of advanced AI/B2B SaaS solutions to diverse audiences.

Learning & Development Opportunities:

• Brand Strategy Leadership: Opportunity to significantly shape and evolve the brand identity of a growing AI company, potentially leading to future brand leadership roles.

• No-Code Development Expertise: Deepen proficiency and gain advanced skills in cutting-edge no-code web development platforms (Framer/Webflow).

• AI/B2B SaaS Industry Specialization: Develop niche expertise in designing for the AI and enterprise software markets.

• Cross-Functional Business Acumen: Gain a holistic understanding of business operations by working closely with product, marketing, and sales teams.

• Entrepreneurial Skillset: Cultivate a robust entrepreneurial mindset through direct involvement in a high-growth startup's operational and strategic decisions.

📝 Enhancement Note: The challenges are framed around the operational demands of a scaling startup, emphasizing self-sufficiency and system building. Growth opportunities focus on skill specialization and leadership within the AI/B2B SaaS sector.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving and codifying Plotline's brand identity in your first 90 days?" (Focus on process, research, and stakeholder alignment).

• "Describe a time you independently designed, built, and launched a marketing website. What were the key challenges and how did you overcome them?" (Highlight Framer/Webflow skills and operational execution).

• "How do you ensure brand consistency across diverse touchpoints (web, sales collateral, events) while maintaining design velocity in a startup?" (Discuss systems thinking, process, and prioritization).

• "Walk us through your process for creating compelling sales collateral that supports high-ACV deals." (Emphasize understanding sales objectives and translating them into persuasive visuals). Company & Culture Questions:

• "What excites you about Plotline's mission and the AI/B2B SaaS space?" (Show genuine interest and research).

• "How do you see your role contributing to Plotline's overall business objectives and growth?" (Connect design impact to revenue and market perception).

• "Describe your ideal working relationship with founders and cross-functional teams." (Highlight collaboration, communication, and proactivity).

• "How do you handle constructive feedback on your designs, especially in a fast-paced environment?" (Demonstrate adaptability and a growth mindset). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly articulate the problem, your strategic approach, the execution (tools, process, your specific contributions), and the measurable outcomes.

• Highlight Independence & Systems: Specifically call out projects where you took full ownership, built scalable systems, or used no-code tools to ship independently.

• Quantify Impact: Wherever possible, use metrics (e.g., website conversion rates, engagement on social assets, sales team feedback on collateral) to demonstrate the impact of your work.

• Showcase Craft & Detail: Ensure your presentation itself is polished, demonstrating your attention to detail and brand sensibility.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your design decisions, tool usage, and problem-solving methodologies.

📝 Enhancement Note: Interview preparation advice focuses on demonstrating operational capabilities – independence, process expertise, strategic thinking, and the ability to deliver measurable results within a startup context.

📌 Application Steps

To apply for this Senior Visual and Brand Designer position:

• Submit your application through the provided Ashby link, ensuring your resume and portfolio are up-to-date.

• Portfolio Customization: Tailor your portfolio to highlight projects that showcase end-to-end ownership, independent website building (Framer/Webflow), brand system development, and sales collateral creation. Emphasize your strategic thinking and measurable impact.

• Resume Optimization: Ensure your resume clearly articulates your 4-6 years of experience, specifically mentioning B2B SaaS or AI/ML product design, expertise in Framer/Webflow, and Adobe Creative Suite proficiency. Use keywords from the job description.

• Interview Preparation: Thoroughly review the company's website and understand their current brand presence. Prepare to discuss your strategic approach to brand evolution, your process for independent execution, and how you would contribute to Plotline's growth. Practice presenting your portfolio with a focus on operational impact.

• Company Research: Familiarize yourself with Plotline's mission, their customers (Dream11, Upstox, Zepto), and the broader AI/B2B SaaS landscape to demonstrate your understanding and alignment with their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.