Senior Visual & Brand Designer (0-to-1 / Stealth) - EU

📍 Job Overview

Job Title: Senior Visual & Brand Designer (0-to-1 / Stealth) - EU

Company: Pack.com

Location: Czechia

Job Type: FULL_TIME

Category: Visual & Brand Design / Product Design Operations

Date Posted: 2026-09-04

Experience Level: 5-10 Years

Remote Status: Remote Solely

🚀 Role Summary

• Spearhead the end-to-end visual identity and brand universe for a novel gamified shopping platform, Pack.com, emphasizing a high-dopamine, dark-mode aesthetic.

• Architect and deliver visually stunning, high-fidelity UI components, custom iconography, and engaging gamified assets that blend e-commerce with gaming flair.

• Drive the creation of motion-heavy brand assets, unboxing sequences, and micro-interactions to enhance user thrill and engagement.

• Collaborate closely with development teams to ensure pixel-perfect implementation of design systems and efficient handoffs.

📝 Enhancement Note: This role is positioned at the intersection of visual design, product design, and brand strategy, with a strong emphasis on creating a unique, high-impact user experience for a gamified e-commerce platform. The "0-to-1 / Stealth" nature suggests a startup environment where the designer will play a foundational role in shaping the product's visual language. The "EU" designation with specific location in Czechia indicates a need for understanding European market aesthetics and remote work compliance.

📈 Primary Responsibilities

• Define and meticulously own the entire visual universe for Pack.com, establishing comprehensive brand guidelines, custom iconography, typography, lighting effects, and color hierarchies.

• Design engaging, gamified mystery pack assets, including digital-to-physical vault items and rarity tier badges, to imbue the platform with high-energy casino and gaming aesthetics.

• Architect and execute sleek, dark-mode user interfaces for core gamified shopping experiences such as case openings, reward multipliers, wallet connections, and physical vault redemptions.

• Develop compelling unboxing sequences, victory animations, and micro-interactions, incorporating particle effects and motion mechanics to amplify the emotional thrill of the user experience.

• Build and maintain robust, high-fidelity UI kits, visual component libraries, and design tokens within Figma to ensure rapid, pixel-perfect developer handoffs and design system consistency.

• Produce high-converting marketing visuals, social launch assets, and campaign art for both Pack.com and its associated gaming network, ensuring cohesive cross-ecosystem brand execution.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate both strategically (defining the visual universe) and tactically (designing specific assets and UI). The emphasis on "high-dopamine," "gamified," and "dark-mode" points to a very specific aesthetic and user engagement strategy that the designer must embody.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is paramount.

Experience: 5-10 years of professional experience in visual and brand design, with a significant focus on digital product design, gaming aesthetics, or e-commerce.

Required Skills:

• Visual Portfolio Excellence: A compelling portfolio showcasing expertise in dark-mode web interfaces, rich digital art, custom iconography, and modern gaming, Web3, or iGaming visual identities.

• Software Fluency: Expert command of industry-standard design tools including Photoshop, Illustrator, and Figma, with an elite eye for composition, lighting, typography, and color theory.

• Product Design Foundation: Solid understanding of core UX principles, grid systems, layout logic, and responsive design, enabling the translation of high-end visual art into usable, dev-ready web screens within Figma.

• Cultural Acumen: Deep familiarity with competitive gaming culture, CS2 skin aesthetics, loot-box mechanics, and contemporary drop-culture design trends.

• Independent Execution: Proven ability to take a raw creative brief and deliver finished, polished visual assets end-to-end autonomously, without reliance on extensive support teams.

Preferred Skills:

• 3D Asset Creation: Experience in modeling, rendering, or texturing 3D assets (e.g., mystery packs, containers, physical goods) using tools like Blender, Cinema4D, or Spline.

• Motion Graphics & Animation: Hands-on experience with tools such as After Effects, Rive, or Lottie for animating unboxing states, pack-opening loops, and UI micro-interactions.

• Industry Experience: Previous visual design work for gaming platforms, online casinos, skin marketplaces, or streetwear/drop-culture e-commerce sites.

📝 Enhancement Note: The requirements strongly emphasize practical portfolio evidence and specialized aesthetic understanding over formal education. The "solo execution" requirement is critical, indicating a need for a highly self-sufficient and productive designer.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 distinct projects demonstrating dark-mode UI design for web or mobile applications.

• Include examples of custom iconography, typography systems, and detailed brand identity guidelines.

• Present case studies or examples of gamified visual elements, such as loot boxes, rarity tiers, or reward animations, with a focus on their impact.

• Feature any work related to 3D modeling, rendering, or motion graphics if applicable, clearly outlining your role and the tools used.

• Demonstrate proficiency in Figma by including examples of design systems, component libraries, or high-fidelity UI kits. Process Documentation:

• For each portfolio project, briefly outline the design process from brief to final asset, highlighting problem-solving and decision-making.

• Detail how design tokens and component libraries were established and maintained for consistency and developer handoff.

• Explain the user-centered considerations or gamification logic that informed visual design choices.

• Describe any collaboration or handoff processes with developers or other stakeholders.

📝 Enhancement Note: The portfolio is the primary evaluation tool. Candidates must be prepared to articulate their design process, especially concerning the creation of a cohesive visual universe and the technical implementation of their designs.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-10 years), the remote nature, and the specific expertise required for a Senior Visual & Brand Designer in Czechia, an estimated annual salary range would be €55,000 - €80,000. This estimate considers the cost of living in Czechia and industry benchmarks for senior design roles in European tech/gaming sectors.

Benefits:

• Remote Work: Full-time remote position, offering flexibility and work-life balance.

• Creative Autonomy: Absolute visual sovereignty; the opportunity to define the creative direction without excessive corporate oversight or design-by-committee.

• Long-Term Contract: A stable, long-term contract opportunity with significant financial backing from an established operator.

• Ground-Floor Impact: Chance to build the visual foundation of a global powerhouse from its inception.

• High-Velocity Output Environment: Work in a fast-moving setting where designs are quickly put into production.

Working Hours: Approximately 40 hours per week, with flexibility expected in a remote, fast-paced environment. Adherence to European time zones (e.g., CET/CEST) will likely be required for collaborative meetings.

📝 Enhancement Note: Salary is an estimate based on industry standards for senior-level design roles in similar tech/gaming environments within the EU, specifically considering Czechia's economic landscape and the "long-term contract" nature of the position. Benefits emphasize the unique opportunity for creative control and impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / E-commerce / Gaming (Gamified Shopping Platform)

Company Size: Stealth mode startup with serious financial backing, suggesting a lean, agile team with potential for rapid growth. The "iGaming operator running since 2024" implies an established, experienced parent entity.

Founded: Since 2024, indicating a relatively new venture focused on innovation and market disruption.

Team Structure:

• The role implies a small, focused core team, likely with direct access to founders or key decision-makers.

• The designer will likely collaborate closely with product managers, engineers, and potentially marketing specialists.

• The emphasis on "solo execution" suggests the designer will be the primary visual and brand authority, with limited direct reports or a large design team structure initially. Methodology:

• Data-Driven Design: While artistic vision is paramount, expect a need to understand how visual elements impact user behavior and conversion rates, especially within a gamified context.

• Agile Development: Given the startup environment, an agile approach to design and development cycles is probable, requiring adaptability and rapid iteration.

• User-Centricity (with a Twist): Focus on creating a "high-dopamine" experience, which requires understanding psychological triggers and engagement loops common in gaming and iGaming.

Company Website: https://pack.com (Note: As this is a stealth project, the website might be minimal or under development.)

📝 Enhancement Note: The culture is described as high-velocity, autonomous, and impact-driven, appealing to designers who thrive in lean, innovative environments and want significant ownership. The connection to an established iGaming operator suggests a blend of startup agility with robust financial backing and industry experience.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role, positioned as the foundational visual and brand authority for a new product. It offers immense opportunity for impact and ownership, setting the aesthetic direction from inception.

Reporting Structure: Likely reports directly to a Head of Product, CTO, or a Founder, given the "0-to-1" nature and emphasis on autonomy.

Operations Impact: The visual and brand identity will directly influence user acquisition, engagement, retention, and overall brand perception. Success in this role means shaping a product's core appeal and market differentiation.

Growth Opportunities:

• Leadership in Visuals: As the product scales, this role could evolve into leading a design team, managing external agencies, or expanding into broader product strategy.

• Specialization: Deepen expertise in gamification design, 3D asset creation, or advanced motion graphics, becoming a recognized specialist in these niche areas within the company.

• Broader Product Influence: Gain significant insight into product development, user psychology in gaming/e-commerce, and business strategy, potentially leading to roles in product management or brand strategy.

📝 Enhancement Note: This role offers significant career upside for a designer willing to take on substantial responsibility and shape a product's identity from the ground up. The growth path is less about climbing a traditional corporate ladder and more about expanding influence and expertise within a growing venture.

🌐 Work Environment

Office Type: Fully remote, offering the flexibility to work from anywhere within Czechia.

Office Location(s): Czechia. This implies adherence to local labor laws and tax regulations for contract work.

Workspace Context:

• Autonomy & Flexibility: The environment is set up for independent work, requiring self-discipline and effective time management.

• Technology & Tools: Access to standard design software (Figma, Adobe Suite) and potentially collaboration tools like Slack or equivalent. The company likely supports necessary software licenses.

• Collaboration: While remote, expect regular communication via video calls and messaging platforms for design reviews, feedback sessions, and team alignment. The "high-velocity output" suggests frequent touchpoints.

Work Schedule: Approximately 40 hours per week. While remote, there will be an expectation to be available during core European business hours for meetings and real-time collaboration.

📝 Enhancement Note: The remote aspect is a key feature, emphasizing self-management and digital collaboration. The specific location in Czechia is important for logistical and legal considerations for the contract.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of portfolio and resume to assess visual craft, relevant experience, and cultural fit.

• Portfolio Deep Dive: A dedicated session to walk through selected projects, discussing design choices, process, problem-solving, and impact. Be prepared to articulate the "why" behind your visual decisions.

• Skills Assessment: Potential for a design challenge or practical exercise focused on creating a specific asset or UI element relevant to Pack.com's gamified shopping experience. This will test Figma proficiency, aesthetic judgment, and speed.

• Culture & Collaboration Fit: Discussion with key team members (e.g., product lead, founder) to assess communication style, ability to work autonomously, and alignment with the company's fast-paced, innovative culture.

• Final Interview: Discussion on contract terms, expectations, and final alignment.

Portfolio Review Tips:

• Curate Ruthlessly: Select only your strongest, most relevant work. Prioritize dark-mode UI, gaming aesthetics, and examples of your "solo execution" capabilities.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the solution, and the impact (even if qualitative).

• Highlight Visual Craft: Emphasize composition, lighting, typography, color theory, and custom asset creation. Show, don't just tell, your mastery.

• Demonstrate Figma Proficiency: Include examples of design systems, component libraries, or detailed UI kits that showcase your ability to create scalable, developer-ready assets.

• Address "0-to-1" Context: Frame your work in terms of building something new, establishing identity, and driving engagement from scratch.

Challenge Preparation:

• Familiarize yourself with gamified e-commerce and iGaming aesthetics.

• Practice creating quick, high-impact UI elements or assets in Figma under timed conditions.

• Prepare to articulate your design rationale concisely, focusing on how visuals drive engagement and brand perception.

📝 Enhancement Note: The interview process is heavily weighted towards portfolio evaluation. Candidates must be adept at showcasing their visual prowess and articulating their design thinking process, particularly in the context of gamification and high-impact visual design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, component libraries, design systems, and developer handoffs. Expect advanced usage for creating high-fidelity mockups and interactive prototypes.

• Adobe Creative Suite (Photoshop, Illustrator): Critical for creating custom graphics, icons, illustrations, and marketing assets. Mastery is expected for pixel-perfect asset creation.

Analytics & Reporting:

• While not directly a designer tool, an understanding of how design impacts key metrics (conversion rates, engagement, session duration) is crucial. Familiarity with analytics platforms (e.g., Amplitude, Mixpanel, Google Analytics) is a plus for understanding design performance. CRM & Automation:

• Not directly relevant to the core design function, but understanding how marketing visuals integrate with campaigns or e-commerce funnels is beneficial. Preferred Tools (Nice to Have):

• 3D Software: Blender, Cinema4D, Spline for creating 3D assets.

• Motion Graphics Software: After Effects, Rive, Lottie for animation and micro-interactions.

📝 Enhancement Note: The core toolset is Figma and Adobe Suite. Proficiency in these is non-negotiable. Experience with 3D or motion graphics tools significantly enhances a candidate's profile for this role.

👥 Team Culture & Values

Operations Values:

• Visual Excellence: A commitment to the highest standards of aesthetic craft, composition, and visual impact.

• Autonomy & Ownership: Valuing individuals who can take initiative, drive projects independently, and own their domain.

• Speed & Agility: A preference for rapid iteration, quick decision-making, and fast execution in a dynamic environment.

• Innovation & Creativity: Encouraging bold ideas and unique visual approaches to stand out in the market.

• Impact-Driven: Focusing on design that directly contributes to user engagement, conversion, and brand growth.

Collaboration Style:

• Direct & Concise: Communication is likely to be efficient, focused on getting tasks done quickly and effectively.

• Feedback-Oriented: Openness to constructive feedback is essential, as designs will be iterated upon rapidly.

• Cross-Functional Integration: While the designer has autonomy, they will need to collaborate effectively with product, engineering, and potentially marketing to ensure designs are feasible and strategically aligned.

📝 Enhancement Note: The culture prioritizes individual contribution, speed, and a strong aesthetic vision. It's for a designer who is a self-starter and thrives on creating something new with significant creative freedom.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a Novel Aesthetic: Creating a unique, high-dopamine visual identity for a new product category that blends gaming and e-commerce will be challenging.

• Balancing Artistry with Functionality: Ensuring that highly stylized, artistic designs are also usable, intuitive, and performant across devices.

• Rapid Iteration Cycles: The "high-velocity output" environment means constant evolution and adaptation of designs based on feedback and performance data.

• Working Remotely & Autonomously: Maintaining strong communication and productivity without constant in-person oversight requires excellent self-management skills.

Learning & Development Opportunities:

• Deep Dive into Gamification: Gain unparalleled experience in applying psychological principles and visual design to drive user engagement in a commercial context.

• Build a Brand from Scratch: Be instrumental in defining the visual DNA of a new, potentially high-growth company.

• Expand Technical Skills: Opportunity to learn or deepen skills in 3D modeling, animation, or advanced UI/UX principles through hands-on project work.

• Strategic Design Influence: Contribute to product strategy and market positioning through the power of visual branding.

📝 Enhancement Note: The challenges are directly tied to the unique nature of the role and the company's "0-to-1" mission. The growth opportunities are substantial for a designer seeking to make a significant impact and expand their skillset in a dynamic industry.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the core visual identity for a gamified shopping platform like Pack.com, focusing on a 'high-dopamine' experience?" (Prepare to discuss mood boards, aesthetic pillars, target audience, and influences.)

• "Describe your process for creating a cohesive set of gamified assets, such as mystery packs and rarity tiers, ensuring they align with both brand and user engagement goals." (Focus on your workflow, creative ideation, and iterative refinement.)

• "Walk us through a project where you independently executed a complex visual design from concept to final delivery. What were the key challenges, and how did you overcome them?" (Highlight your solo execution capabilities and problem-solving skills.) Company & Culture Questions:

• "What excites you most about the '0-to-1' nature of this role and working in stealth mode?" (Show enthusiasm for building something new and having creative freedom.)

• "How do you stay current with gaming culture, Web3 trends, and dark-mode design aesthetics?" (Demonstrate your passion and knowledge of the relevant cultural landscape.)

• "How do you manage your time and prioritize tasks when working remotely and autonomously on multiple design aspects?" (Showcase your self-discipline and organizational skills.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (UI, Brand, Gamified Assets) or by case study.

• Narrative: For each project, tell a compelling story: problem, solution, your role, process, and impact.

• Visuals: Use high-quality mockups and clear examples. If discussing motion or 3D, ensure videos or interactive elements are readily accessible.

• Figma Focus: Be prepared to share your Figma file or walk through key aspects of your design systems and component libraries.

• Conciseness: Be mindful of time. Practice presenting your key projects within a set timeframe (e.g., 15-20 minutes).

📝 Enhancement Note: Preparation should focus on showcasing a strong visual portfolio, articulating a clear design process, demonstrating cultural fit for an autonomous, fast-paced environment, and understanding the unique aesthetic requirements of a gamified e-commerce platform.

📌 Application Steps

To apply for this Senior Visual & Brand Designer position:

• Submit your application through the provided link on Workable.com.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest work in dark-mode UI design, custom iconography, and any examples related to gaming or gamified aesthetics. Ensure it highlights your ability to create "high-dopamine" visual experiences.

• Resume Optimization: Update your resume to clearly articulate your years of experience, proficiency with Figma, Photoshop, and Illustrator, and any relevant experience in gaming, Web3, or iGaming. Quantify achievements where possible, focusing on visual impact and user engagement.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, problem-solving approach, and how you can independently drive the visual direction of Pack.com. Be ready to discuss your understanding of gaming culture and dark-mode design.

• Company Research: While the company is in stealth, research the parent iGaming operator (if identifiable) and general trends in gamified e-commerce and high-energy visual design to demonstrate your understanding of the market landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.