Senior Visual & Brand Designer (0-to-1 / Stealth) - EU

📍 Job Overview

Job Title: Senior Visual & Brand Designer (0-to-1 / Stealth) - EU

Company: Pack.com

Location: Portugal

Job Type: FULL_TIME

Category: Visual & Brand Design / Product Design Operations

Date Posted: 2026-09-04

Experience Level: Mid-Senior (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the visual identity and brand universe for a gamified shopping platform, Pack.com, focusing on a high-dopamine, dark-mode aesthetic.

• Design all user-facing visual elements, including mystery pack containers, item rarity states, victory sequences, and motion-heavy brand assets, blending digital art with conversion-focused design.

• Architect sleek, dark-mode user interfaces and maintain high-fidelity UI kits and design tokens within Figma for seamless developer handoffs.

• Collaborate on cross-ecosystem brand execution, producing marketing visuals and campaign art for Pack.com and its broader gaming network.

• Drive visual innovation at the intersection of digital art, gaming culture, and e-commerce, ensuring a unique and engaging user experience.

📝 Enhancement Note: This role is positioned as a critical, early-stage contributor ("0-to-1") within a stealth startup, implying a high degree of autonomy and direct impact on the foundational visual direction of the company. The emphasis on "dark-mode visual mastery" and "high-dopamine visual experience" indicates a need for designers who understand psychological triggers in design, particularly within gaming and e-commerce contexts. The "product design foundation" is a baseline requirement, but the core value is in exceptional visual craft and aesthetic judgment.

📈 Primary Responsibilities

• Brand & Platform Visual Identity: Define and own the entire visual universe for Pack.com, establishing comprehensive brand guidelines, custom iconography, typography, sophisticated lighting effects, and clear color hierarchies.

• Gamified Mystery Pack Assets: Conceptualize and design compelling mystery packs, digital-to-physical vault items, loot boxes, and distinct rarity tier badges that infuse high-energy casino/gaming flair into the physical e-commerce experience.

• High-Dopamine Visual UI: Architect and execute sleek, dark-mode user interfaces specifically tailored for gamified shopping experiences, including pack openings, reward multipliers, wallet connections, and physical vault redemption flows.

• Unboxing & Motion Mechanics: Design engaging micro-interactions, dynamic particle effects, celebratory victory animations, and immersive unboxing sequences that significantly elevate the emotional thrill and engagement of opening a pack.

• Figma Design Architecture: Build, meticulously maintain, and evolve high-fidelity UI kits, robust visual component libraries, and dynamic design tokens to ensure rapid, pixel-perfect developer handoffs and a consistent user experience.

• Cross-Ecosystem Brand Execution: Produce high-converting marketing visuals, impactful social launch assets, and visually cohesive campaign art for both the Pack.com platform and its broader gaming network, ensuring brand consistency across all touchpoints.

📝 Enhancement Note: The responsibilities highlight a dual focus on both brand-level visual direction and granular UI/UX design within a gamified context. The emphasis on "high-energy casino/gaming flair" and "emotional thrill" suggests a need for a designer who can translate abstract concepts into tangible, exciting visual experiences. The requirement for "pixel-perfect developer handoffs" underscores the importance of meticulous execution and strong Figma proficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent expertise and practical application of design principles is paramount.

Experience: Approximately 5-10 years of professional experience in Visual Design, Brand Design, or Product Design with a strong emphasis on visual aesthetics and branding.

Required Skills:

• Sleek, High-Octane Visual Portfolio: A comprehensive portfolio showcasing exceptional dark-mode web interfaces, rich digital art, custom iconography, and modern gaming, Web3, or iGaming visual identities. Portfolio must demonstrate a strong understanding of composition, lighting, and visual hierarchy.

• Visual Software Fluency: Expert command of industry-standard design tools including Photoshop, Illustrator, and Figma. Demonstrated elite eye for composition, lighting, typography, and color theory is critical.

• Product Design Foundation: Solid understanding of fundamental UX principles, grid systems, layout logic, and responsive design. Ability to translate high-end visual art into usable, developer-ready web screens within Figma.

• Gaming & CS2 Culture Pulse: Deep familiarity with competitive gaming culture, CS2 skin aesthetics, loot-box mechanics, and modern drop-culture design trends. Understanding of what makes these aesthetics appealing and engaging.

• Solo Execution & Speed: Proven ability to take a raw creative brief and deliver finished, polished visual assets end-to-end independently, without reliance on a large team of specialized animators or illustrators.

Preferred Skills:

• 3D Asset Creation: Experience modeling, rendering, or texturing 3D mystery packs, containers, or physical goods using tools like Blender, Cinema4D, or Spline.

• Motion Graphics & Animation: Hands-on experience with After Effects, Rive, or Lottie to animate unboxing states, pack-opening loops, and UI micro-interactions.

• E-Commerce or iGaming Experience: Previous visual design work for established gaming platforms, online casinos, skin marketplaces, or streetwear/drop-culture e-commerce sites.

📝 Enhancement Note: The "Required Skills" section heavily emphasizes visual craft and a specific aesthetic sensibility tied to gaming and luxury digital goods. The "Product Design Foundation" is presented as a necessary but secondary skill to the core visual expertise. The preference for 3D and motion graphics indicates a desire for a candidate who can contribute to a richer, more dynamic visual experience, potentially growing into those areas if not already proficient.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Identity Case Studies: Showcase projects where you defined or significantly evolved a brand's visual identity, including examples of brand guidelines, custom asset creation (icons, illustrations), and application across various mediums.

• Dark-Mode UI/UX Showcase: Present at least one significant project featuring sophisticated dark-mode web or application interfaces, highlighting your ability to create engaging, high-contrast user experiences.

• Gamified/Gaming Aesthetic Examples: Include work that demonstrates an understanding of gaming aesthetics, such as character design, UI elements from games, or visual design for platforms with a similar high-energy, digital-art focus.

• Asset Creation & Polish: Provide examples of individual visual assets (e.g., pack designs, item icons, character art) that demonstrate meticulous attention to detail, composition, lighting, and overall polish.

• Figma Proficiency Demonstration: While not always explicitly required to be a separate section, your Figma files (if shared or presented) should reflect a clean, organized structure, well-defined components, and effective use of design tokens.

Process Documentation:

• Visual Design Workflow: Briefly describe your process for conceptualizing and executing a new visual asset or UI screen, from initial brief to final delivery, emphasizing your approach to iteration and refinement.

• Brand Guideline Development: Explain your methodology for creating and documenting brand guidelines, ensuring consistency and scalability for future design efforts.

• Cross-Functional Handoff: Detail how you prepare and deliver design assets to developers, including the use of tools like Figma, Zeplin, or similar, and your approach to ensuring accurate implementation.

📝 Enhancement Note: The portfolio requirements are heavily skewed towards demonstrating visual craft and aesthetic judgment, particularly within the specified niches (dark mode, gaming, iGaming). The emphasis is on the output and the visual quality of the work, rather than complex process documentation. However, understanding how the candidate structures their work in Figma and hands it off to development is crucial for this role.

💵 Compensation & Benefits

Salary Range: Based on the role's seniority, the "0-to-1" nature, the required specialized skills (dark-mode, gaming aesthetics, high-end visual craft), and the remote location in Portugal, a competitive salary range for a Senior Visual & Brand Designer would typically fall between €50,000 - €75,000 per year. This estimate is based on industry benchmarks for senior design roles in Western Europe, adjusted for the specific, high-demand skill set and the startup environment.

Benefits:

• Absolute Visual Sovereignty: Significant creative freedom and autonomy, with direct influence over the company's visual direction and minimal design-by-committee.

• Long-Term Contract Opportunity: Potential for a stable, ongoing engagement with substantial financial backing from an established iGaming operator.

• High-Velocity Remote Environment: A fast-paced work setting where design creations are rapidly integrated into production, offering immediate impact and tangible results.

• Competitive Contract Rate: Remuneration commensurate with the senior level and specialized skills required for this critical "0-to-1" role.

• Flexible Working Hours: As a remote role, flexibility in structuring working hours to align with personal productivity and team collaboration needs.

Working Hours: The role is designated as FULL_TIME, typically requiring around 40 hours per week. Given the remote nature and the "0-to-1" stage, there may be an expectation of flexibility to accommodate project deadlines and cross-timezone collaboration, particularly with the parent iGaming operator.

📝 Enhancement Note: Given the "contract opportunity" phrasing and the absence of explicit benefits like health insurance or paid time off in the raw listing, the compensation is structured as a competitive annual rate for a contractor. The benefits listed focus on the unique advantages of the role itself: creative control, impact, and pace. Salary research for Portugal indicates that €50k-€75k is a strong range for senior-level design roles, especially those with specialized, in-demand skills.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Gaming, Web3 (specifically a gamified shopping platform with mystery packs). The company operates within a dynamic intersection of consumer tech, digital entertainment, and emerging blockchain technologies.

Company Size: Pack.com is described as a "stealth" startup, implying it is in its early stages of development with a potentially small, agile core team. However, it is backed by an "established iGaming operator running since 2024," suggesting a larger organizational structure and resources behind the scenes.

Founded: The backing iGaming operator was founded in 2024, indicating a relatively new but well-funded venture.

Team Structure:

• Core Pack.com Team: Expected to be lean and focused on product development, likely including founders, product managers, and engineers, with this designer being a key early creative lead.

• Reporting Structure: The Senior Visual & Brand Designer will likely report directly to a founder or Head of Product/Growth, given the "0-to-1" nature and emphasis on "Absolute Visual Sovereignty."

• Cross-functional Collaboration: Close collaboration with product managers, engineers, and potentially marketing/growth teams within the parent iGaming organization to ensure brand consistency and effective visual execution across the platform and marketing channels.

Methodology:

• Data-Driven Visuals: While the role emphasizes artistic craft, the goal is to create a "high-dopamine visual experience" and "high-converting marketing visuals," implying that visual design decisions will be informed by user engagement metrics and conversion rates.

• Agile Development & Design: A fast-moving, remote environment suggests an agile approach to design and development, with rapid iteration and quick deployment of visual assets.

• Focus on User Thrill: The core design methodology will revolve around maximizing user engagement and excitement through visual storytelling, gamification mechanics, and high-impact aesthetics.

Company Website: https://jobs.workable.com/company/sueHKU8ApayZCd4tviyxSx/jobs-at-pack.com

📝 Enhancement Note: The "stealth" nature of Pack.com implies a need for a candidate comfortable with ambiguity and the opportunity to shape foundational elements. The backing by an iGaming operator suggests a more robust infrastructure and potentially higher stakes than a typical bootstrapped startup. The culture likely prioritizes speed, impact, and a deep understanding of what drives engagement in digital entertainment spaces.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior Individual Contributor level, specifically for a Visual & Brand Designer. It's a "0-to-1" role, meaning the individual will be instrumental in building the visual foundation from scratch. This offers significant opportunity for impact and ownership.

Reporting Structure: The designer will likely report directly to a founder or a very senior member of the product/growth team, enjoying a high degree of autonomy and direct access to decision-makers. This is typical for early-stage, critical hires.

Operations Impact: The impact of this role is immense, directly shaping the user experience and brand perception of a new platform. Success will be measured by the ability to create visually compelling assets that drive user engagement, conversion rates, and overall platform appeal within the competitive gamified e-commerce and iGaming space. The visual identity established will be a core differentiator.

Growth Opportunities:

• Visual Leadership: Opportunity to grow into a Lead Designer or Art Director role as the company scales, potentially building and managing a design team.

• Specialization: Deepen expertise in areas like 3D asset creation, motion design, or specific gamification UI/UX patterns relevant to the platform's success.

• Strategic Influence: As a foundational member, gain significant influence over product direction and brand strategy, moving beyond purely visual execution to strategic creative input.

• Industry Exposure: Gain valuable experience in the rapidly evolving fields of gamified e-commerce, Web3 integrations, and the iGaming sector.

📝 Enhancement Note: The "0-to-1" designation is key here. Growth is less about climbing a predefined ladder and more about expanding influence and ownership as the company develops. The candidate has the chance to define their own growth trajectory within the company based on their contributions and the company's success.

🌐 Work Environment

Office Type: This is a Fully Remote position. There is no requirement to be in a physical office.

Office Location(s): The role is based in Portugal, indicating that the candidate must be legally based in Portugal and eligible to work there. While the work is remote, adherence to local employment regulations and timezones (Europe/Lisbon) is implied.

Workspace Context:

• Home Office Setup: The candidate will be responsible for their own remote workspace, requiring a stable internet connection and a professional setup conducive to creative work.

• Digital Collaboration Tools: Expect extensive use of digital collaboration tools (e.g., Slack, Zoom, Figma, project management software) for communication and asset sharing with a distributed team.

• Creative Autonomy: The environment is described as one where the designer has "Absolute Visual Sovereignty," suggesting a high degree of trust and autonomy in managing their creative process and output within defined project goals.

Work Schedule: While the role is full-time (approx. 40 hours/week), the remote nature and "high-velocity output" environment suggest a degree of flexibility. However, candidates should be prepared for periods of intense work to meet project deadlines and potentially coordinate with team members in different time zones, particularly the parent iGaming operator.

📝 Enhancement Note: The remote-first, Portugal-based nature implies a need for self-discipline and strong communication skills. The "high-velocity" aspect suggests that while flexible, the work demands dedication and efficiency. The "Absolute Visual Sovereignty" implies a trust-based relationship, where the candidate is expected to manage their time and deliverables effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the CV and portfolio. Candidates must ensure their portfolio clearly demonstrates the required skills, especially dark-mode UI, gaming aesthetics, and visual polish.

• Portfolio Deep Dive: An interview focused on walking through key projects in the portfolio. Be prepared to discuss your design process, rationale behind specific visual choices, and how you translated briefs into final assets. Expect questions about composition, lighting, typography, and dark-mode implementation.

• Technical/Skills Assessment: Potential for a short design challenge or a more in-depth discussion on specific software proficiency (Figma, Photoshop, Illustrator). Questions may probe your understanding of UX principles and your ability to execute independently.

• Cultural Fit & Vision Alignment: Discussions to assess alignment with the company's vision for a "high-dopamine," gamified shopping experience and your comfort level with a "0-to-1" startup environment. Understand the company's mission and how your design philosophy supports it.

• Final Round: Likely with founders or senior leadership to discuss overall fit, long-term vision, and contractual terms.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects showcasing dark-mode interfaces, gaming or iGaming aesthetics, and high-quality digital art. If you have 3D or motion work, include it.

• Showcase Visual Craft: Emphasize composition, lighting, color theory, and typography. Clearly articulate your visual decision-making process.

• Highlight "0-to-1" Experience: If possible, include projects where you established visual identity or designed from concept to launch.

• Detail Your Process: For key projects, briefly explain your workflow, from brief interpretation to final asset delivery, especially detailing your Figma setup and handoff methods.

• Demonstrate Gaming Culture Insight: Be ready to discuss your familiarity with gaming aesthetics and how they translate into engaging e-commerce experiences.

Challenge Preparation:

• Design Brief Interpretation: If a challenge is given, focus on understanding the core objective (e.g., designing a specific gamified element or marketing asset) and the target aesthetic (dark-mode, high-dopamine).

• Visual Execution Focus: Prioritize delivering a visually polished output that aligns with the specified aesthetic, even if it means simplifying complex UX flows.

• Speed and Efficiency: Demonstrate the ability to produce high-quality work quickly, reflecting the "solo execution and speed" requirement.

• Articulate Rationale: Be prepared to explain your design choices, especially concerning visual impact, user engagement, and brand consistency.

📝 Enhancement Note: The interview and portfolio review process will heavily scrutinize the candidate's visual aesthetic and their ability to execute independently. Candidates should be prepared to "sell" their visual vision and demonstrate a deep understanding of the specific niche Pack.com is targeting. The "0-to-1" nature means they'll be looking for someone who can not only design but also envision and establish.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, component library management, design tokens, and developer handoffs. Expect advanced usage for building scalable design systems.

• Adobe Creative Suite:

  • Photoshop: For detailed image manipulation, texture creation, and high-fidelity asset design.
  • Illustrator: For vector graphics, custom iconography, logos, and scalable brand assets.

• Blender / Cinema4D / Spline (Preferred): For 3D modeling, rendering, and asset creation for mystery packs or virtual items.

• After Effects / Rive / Lottie (Preferred): For motion graphics, UI animations, and interactive sequences.

Analytics & Reporting: While not directly a design tool, understanding how design impacts key metrics (engagement, conversion) will be crucial. Familiarity with analytics platforms (e.g., Google Analytics, Amplitude) may be beneficial for understanding user behavior related to visual elements.

CRM & Automation: Not directly applicable to this design role, but understanding how marketing visuals are deployed through CRM or marketing automation platforms could provide context.

📝 Enhancement Note: The core tools are Figma and the Adobe Creative Suite. Proficiency in 3D and motion graphics tools is highly desirable and will set candidates apart, suggesting these are areas the company wants to explore or expand into. The emphasis is on tools that support high-quality visual output and efficient workflows.

👥 Team Culture & Values

Operations Values:

• Visual Craftsmanship: A deep commitment to aesthetic excellence, meticulous detail, and high-quality visual execution in all design outputs.

• User Thrill & Engagement: A focus on creating experiences that are not just functional but also exciting, captivating, and emotionally resonant, particularly through visual design.

• Innovation & Experimentation: A willingness to push creative boundaries, explore new visual styles (especially in dark-mode and gamified contexts), and experiment with cutting-edge design techniques.

• Autonomy & Ownership: A culture that empowers individuals, particularly early hires, to take full ownership of their domain and drive significant impact without excessive oversight.

• Speed & Agility: A fast-paced environment that values rapid iteration, quick decision-making, and efficient delivery of high-quality work.

Collaboration Style:

• Direct & Impactful: Collaboration is likely to be direct, focused on achieving clear objectives, and centered around delivering visually compelling outcomes. Expect close working relationships with product and engineering.

• Feedback-Driven Iteration: While granting "Absolute Visual Sovereignty," there will likely be a process for iterative feedback, especially from founders and product leads, to ensure alignment with business goals and user experience.

• Cross-Functional Synergy: A need to collaborate effectively with potentially remote teams within a larger iGaming operator structure, ensuring brand consistency and integrated campaign execution.

📝 Enhancement Note: The culture values high performers who can operate with significant autonomy and deliver exceptional visual results. The emphasis on "user thrill" and "innovation" suggests an environment that encourages creative risk-taking within a strategic framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining a Novel Aesthetic: Establishing a unique and compelling visual identity for a new type of gamified e-commerce platform in a competitive market.

• Balancing Artistry with Functionality: Creating visually stunning, "high-dopamine" experiences that also adhere to core UX principles and conversion goals.

• "Stealth" Environment Ambiguity: Navigating the inherent uncertainties and rapid changes common in a "0-to-1" startup phase.

• Remote Collaboration: Maintaining strong creative collaboration and clear communication within a distributed team environment.

• Keeping Pace with Trends: Staying ahead of evolving visual trends in gaming, Web3, and e-commerce design.

Learning & Development Opportunities:

• Mastering Gamified Design: Deepen expertise in designing for engagement, reward systems, and the psychological triggers used in gaming and iGaming.

• 3D & Motion Integration: Develop or enhance skills in 3D modeling, rendering, and motion graphics to create richer visual experiences.

• Strategic Brand Building: Gain experience in building a brand from its absolute inception, influencing its trajectory and market perception.

• Web3 & E-commerce Integration: Understand the nuances of designing for platforms that blend traditional e-commerce with emerging Web3 functionalities.

📝 Enhancement Note: The primary challenge is to create something novel and impactful in a fast-paced, early-stage environment. The growth opportunities are significant, offering a chance to become a foundational figure in the company's visual identity and to develop highly sought-after skills in specialized design niches.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for establishing a visual identity for a new brand from scratch. How would you approach this for a gamified shopping platform?" (Focus on methodology, research, and concept development.)

• "How do you balance creating a high-dopamine, visually exciting experience with ensuring usability and conversion rates in an e-commerce context?" (Highlight your understanding of UX principles and data-informed design.)

• "Walk us through a project where you designed a complex dark-mode interface. What were the key challenges and how did you overcome them?" (Be ready to discuss technical aspects and aesthetic choices.)

• "Given your familiarity with gaming culture, how would you translate CS2 skin aesthetics or loot-box mechanics into compelling visuals for physical goods?" (Demonstrate cultural insight and creative application.) Company & Culture Questions:

• "What excites you most about the '0-to-1' nature of this role and Pack.com's mission?" (Show genuine interest in the product and the startup journey.)

• "How do you approach working autonomously and taking ownership of design initiatives?" (Emphasize your self-management skills and proactive attitude.)

• "Describe your ideal collaboration style with product managers and engineers, especially in a remote setting." (Focus on clear communication and efficient handoffs.)

• "How do you stay updated on visual design trends, particularly in gaming and Web3?" (Show continuous learning and industry awareness.) Portfolio Presentation Strategy:

• Lead with Impact: Start with your most relevant and visually striking projects (dark-mode, gaming, high-end art).

• Tell a Story: For each project, explain the brief, your process, key design decisions, and the outcome. Focus on the "why" behind your visuals.

• Showcase Technical Skill: Be ready to discuss your tool proficiency, especially Figma, and how you manage design systems and developer handoffs.

• Highlight Solo Execution: Emphasize projects where you were the primary designer, demonstrating your end-to-end capabilities.

• Address the Niche: Explicitly connect your work to the requirements of Pack.com – gamified shopping, high-dopamine visuals, and luxury digital assets.

📝 Enhancement Note: Candidates should prepare to articulate their design philosophy, demonstrate a deep understanding of the target aesthetic, and showcase their ability to execute independently and strategically. The interview will likely test both creative vision and practical application.

📌 Application Steps

To apply for this Senior Visual & Brand Designer position:

• Submit your application through the provided Workable link.

• Curate Your Portfolio: Select and organize your strongest, most relevant work, emphasizing dark-mode UI, gaming aesthetics, high-quality digital art, and custom asset creation. Ensure it directly addresses the requirements outlined.

• Tailor Your Resume: Highlight experience in visual design, brand identity, UI/UX, and any relevant exposure to gaming, Web3, or e-commerce. Use keywords from the job description such as "dark-mode," "gamified," "Figma," "Photoshop," "Illustrator," and "visual craft."

• Prepare Your Portfolio Walkthrough: Practice presenting key projects from your portfolio, articulating your design process, rationale, and impact. Be ready to discuss your visual choices and how they align with Pack.com's vision.

• Research Pack.com & Competitors: Understand the gamified shopping platform concept, the target audience, and the competitive landscape. Be prepared to discuss how your design approach can differentiate Pack.com.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.