Senior Visual & Brand Designer (0-to-1 / Stealth) - EU

📍 Job Overview

Job Title: Senior Visual & Brand Designer (0-to-1 / Stealth) - EU

Company: Pack.com

Location: Poland

Job Type: FULL_TIME

Category: Creative & Design Operations

Date Posted: 2026-09-04

Experience Level: Senior (5-10 years)

Remote Status: Remote Solely

🚀 Role Summary

• Spearhead the visual identity and brand universe for a gamified e-commerce platform, Pack.com, focusing on a high-dopamine, dark-mode aesthetic.

• Design and create a comprehensive suite of visual assets, including mystery pack containers, item rarity states, victory sequences, and dark-mode web interfaces.

• Integrate core UX logic and layout systems with a strong emphasis on visual craft, composition, lighting, and creating an immersive, high-end gaming-like experience.

• Develop and maintain high-fidelity UI kits, visual component libraries, and design tokens to ensure efficient and pixel-perfect developer handoffs.

• Drive cross-ecosystem brand execution by producing high-converting marketing visuals and social launch assets for both Pack.com and its associated gaming network.

📝 Enhancement Note: While the role is for a Visual & Brand Designer, the emphasis on "product design foundation," "Figma Design Architecture," and "developer handoffs" indicates a strong need for operations-minded design execution. The "0-to-1 / Stealth" nature suggests a foundational role in establishing processes and standards for visual output, directly impacting the GTM and user acquisition strategies through compelling brand visuals.

📈 Primary Responsibilities

• Define and own the overarching visual identity for Pack.com, including brand guidelines, custom iconography, typography, sophisticated lighting effects, and nuanced color hierarchies.

• Design visually compelling and engaging gamified mystery pack assets, digital-to-physical vault items, loot boxes, and distinct rarity tier badges that blend high-energy casino/gaming aesthetics with e-commerce appeal.

• Architect and implement sleek, dark-mode user interfaces for core gamified shopping experiences, such as case openings, reward multiplier visualizations, wallet connection flows, and physical vault redemption processes.

• Conceptualize and design dynamic micro-interactions, particle effects, triumphant victory animations, and immersive unboxing sequences to amplify the user's emotional engagement and thrill.

• Construct and meticulously maintain high-fidelity UI kits, comprehensive visual component libraries, and robust design tokens within Figma to facilitate rapid, precise, and efficient developer handoffs.

• Execute across a diverse range of marketing channels by producing high-converting visuals for promotional campaigns, social media launches, and broader brand art collateral for both Pack.com and its affiliated gaming network.

📝 Enhancement Note: The responsibilities highlight a need for operational efficiency in design delivery. "Fast, pixel-perfect developer handoffs" and "high-velocity output" point to a requirement for streamlined design-to-development processes, crucial for a stealth-stage company aiming for rapid iteration and market entry.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is typically expected for senior roles, though extensive relevant experience and a strong portfolio can often substitute.

Experience: 5-10 years of professional experience in visual and brand design, with a significant portion focused on digital product interfaces, particularly in dark-mode environments. Experience in a "0-to-1" or stealth-stage startup environment is highly advantageous, demonstrating adaptability and the ability to build foundational design systems from scratch.

Required Skills:

• Visual Portfolio Excellence: A compelling portfolio that demonstrably showcases expertise in dark-mode web interfaces, rich digital art, custom iconography, and modern visual identities within the gaming, Web3, or iGaming sectors.

• Software Fluency: Expert command of industry-standard design software including Adobe Photoshop, Adobe Illustrator, and Figma.

• Visual Craftsmanship: Elite eye for composition, understanding of lighting principles, mastery of typography, and a deep grasp of color theory.

• Product Design Acumen: Solid understanding of fundamental UX principles, grid systems, layout logic, responsive design considerations, and the ability to translate high-end visual art into usable, developer-ready web screens within Figma.

• Cultural Insight: Deep familiarity with competitive gaming culture, including aesthetics like CS2 skin design, loot-box mechanics, and contemporary drop-culture design trends.

• Independent Execution: Proven ability to take a raw creative brief and deliver fully realized, polished visual assets end-to-end with minimal external support.

Preferred Skills:

• 3D Asset Creation: Proficiency in modeling, rendering, or texturing 3D assets (e.g., mystery packs, containers, physical goods) using tools such as Blender, Cinema4D, or Spline.

• Motion Graphics & Animation: Hands-on experience with animation tools like Adobe After Effects, Rive, or Lottie for animating UI elements, unboxing sequences, and pack-opening loops.

• Industry Experience: Prior visual design work specifically for gaming platforms, online casinos, skin marketplaces, or streetwear/drop-culture e-commerce websites.

📝 Enhancement Note: The "Product Design Foundation" requirement, while common for UI designers, is presented here with an emphasis on transforming "high-end visual art into usable, dev-ready web screens." This implies a need for operational efficiency in design handoff and a pragmatic approach to visual execution, beyond pure artistic expression.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Identity Showcase: A dedicated section or prominent examples demonstrating the creation and implementation of a cohesive visual identity system, including brand guidelines, custom typography, and iconography.

• Dark-Mode UI Case Studies: Detailed case studies of web or app interfaces designed specifically for dark-mode, highlighting problem-solving, aesthetic choices, and user flow considerations.

• Gamified Asset Design: Examples of designs for game-like elements such as loot boxes, rarity tiers, victory animations, or other elements that convey excitement and reward.

• Figma System Design: Evidence of building and maintaining robust design systems within Figma, including component libraries, design tokens, and clear documentation for developer handoff.

• End-to-End Project Examples: Projects that demonstrate the ability to take a concept from initial brief to final, polished visual assets, showcasing solo execution capabilities.

Process Documentation:

• Brand Guideline Development: Examples of established brand guidelines that outline visual elements, usage rules, and ensure brand consistency across all touchpoints.

• UI Kit & Component Library Structure: Documentation or examples showcasing the organization and structure of a UI kit and component library within Figma, emphasizing reusability and scalability.

• Design Token Implementation: Clear demonstration of how design tokens were used to manage design attributes (color, typography, spacing) and ensure consistency and efficient updates.

• Developer Handoff Workflow: Visual examples or descriptions of the handoff process, showcasing how design specifications, assets, and interactive prototypes are communicated to development teams.

📝 Enhancement Note: The emphasis on "Figma Design Architecture," "high-fidelity UI kits," "visual component libraries," and "design tokens" points to a strong operational requirement for standardized, scalable design systems. This is critical for a "0-to-1" product to ensure consistency and speed in development.

💵 Compensation & Benefits

Salary Range: For a Senior Visual & Brand Designer with 5-10 years of experience, in a remote, EU-based role (Poland), the estimated salary range is €50,000 - €75,000 per year. This range is based on industry benchmarks for senior design roles in tech, adjusted for the specified location and the specialized nature of the role (e.g., dark-mode expertise, gaming culture familiarity).

Benefits:

• Absolute Visual Sovereignty: Significant creative autonomy with minimal design-by-committee, allowing for direct impact on the product's visual direction.

• Ground-Floor Impact: Opportunity to be a foundational member of a well-backed stealth startup, shaping the visual blueprint of a global powerhouse.

• High-Velocity Remote Environment: Work in a fast-paced remote setting where designs are rapidly implemented, fostering a dynamic and productive workflow.

• Long-Term Contract Opportunity: Potential for sustained engagement with a financially robust iGaming operator.

• Remote Work Flexibility: The ability to work from anywhere within Poland, offering flexibility and work-life balance.

Working Hours: The role is full-time, typically requiring approximately 40 hours per week. While remote, a commitment to collaborating within European time zones (likely CET/CEST) and meeting project deadlines is expected. Some flexibility may be offered, but consistent availability during core working hours for team syncs and urgent tasks is important.

📝 Enhancement Note: The salary range is an estimate based on typical senior designer compensation in Poland and the EU tech market, considering the specialized skills requested. The benefits are derived directly from the "Why Join Us?" section, rephrased for clarity and impact for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, E-commerce, Gaming, Web3. Pack.com operates at the intersection of gamified e-commerce and digital collectibles, leveraging elements from gaming and Web3 to create a unique shopping experience. This industry context requires a blend of cutting-edge digital art, user engagement strategies, and an understanding of emerging technologies.

Company Size: The description implies a lean, stealth-stage startup environment. While specific numbers aren't provided, the "0-to-1" nature suggests a small, agile team focused on rapid development and iteration. This means a high degree of individual contribution and direct impact.

Founded: The company is backed by an "iGaming operator running since 2024," indicating a relatively new venture with established financial support and industry experience in a related field. This suggests a blend of startup agility with the stability of an experienced parent organization.

Team Structure:

• Agile & Focused: Likely a small, cross-functional team where individuals wear multiple hats. The design team will probably be integrated closely with product management, engineering, and marketing.

• Direct Reporting: The Senior Visual & Brand Designer will likely report to a Head of Product, Creative Director, or a co-founder, with direct interaction and collaboration across all key functions.

• Collaborative Workflow: Expect close collaboration with engineers for implementation, product managers for feature definition, and marketing for campaign asset creation. The "solo execution" requirement suggests a culture that values independent initiative but also seamless integration into team projects.

Methodology:

• Iterative Design: Given the "high-velocity output" and "0-to-1" nature, expect an iterative design process, focusing on rapid prototyping, user feedback (even if informal in stealth), and quick adjustments.

• Data-Informed Visuals: While creativity is paramount, the "conversion-focused visual design" and "high-converting marketing visuals" imply that design decisions will be informed by performance metrics and user behavior data.

• Agile Development Integration: The emphasis on "fast, pixel-perfect developer handoffs" and "design tokens" points to a workflow aligned with agile development sprints, ensuring design assets are production-ready.

Company Website: https://pack.com (Note: This is a placeholder as the actual domain might be a stealth URL or internal. The provided URL https://jobs.workable.com/company/sueHKU8ApayZCd4tviyxSx/jobs-at-pack.com leads to the company's job postings page.)

📝 Enhancement Note: The company context suggests a high-potential, high-impact environment. For a designer, this means understanding that their work will be foundational and directly influence the company's success. The "stealth" aspect implies a need for discretion and a focus on building core assets before a public launch.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Individual Contributor. The emphasis on "Absolute Visual Sovereignty" and defining the "entire visual universe" indicates a high level of autonomy and responsibility, typical of senior-level positions where strategic input and execution are expected. It’s not a management role but one of deep craft expertise and foundational impact.

Reporting Structure: The Senior Visual & Brand Designer will likely report to a Head of Product, Creative Director, or a founding team member. This structure allows for direct mentorship and strategic alignment, crucial in a stealth-stage company where clear direction is vital for rapid progress. Close collaboration with engineering and product teams is also a key aspect of this role's operational flow.

Operations Impact: The visual identity and user experience designed by this role are fundamental to Pack.com's success. They directly influence:

• User Acquisition: High-quality, engaging visuals are critical for attracting users in a competitive market, especially within gaming and Web3.

• User Engagement & Retention: A "sleek, high-dopamine visual experience" is designed to keep users engaged, encourage repeat interactions, and foster loyalty.

• Brand Perception: The visual universe will define how Pack.com is perceived in the market, impacting its credibility and appeal.

• Conversion Rates: "Conversion-focused visual design" implies that the aesthetic choices will be made with the explicit goal of driving desired user actions, such as opening packs or making purchases.

Growth Opportunities:

• Foundational Role: Opportunity to build and scale the entire visual design function from the ground up, establishing best practices and processes.

• Creative Leadership: As the company grows, this role could evolve into a Lead Designer or Art Director position, overseeing a team and shaping the broader creative vision.

• Skill Expansion: Potential to gain expertise in emerging areas like 3D design, advanced motion graphics, and Web3-native design principles through hands-on project work.

• Strategic Influence: Direct input into product strategy and brand positioning due to the foundational nature of the visual design work.

📝 Enhancement Note: The "0-to-1" and "stealth" nature of this role implies significant growth potential tied directly to the company's success. The impact on conversion and user acquisition is a key operational metric for this position.

🌐 Work Environment

Office Type: This is a fully remote position. The company operates in a distributed model, meaning there is no central physical office for this role.

Office Location(s): The role is specifically for candidates located in Poland. While remote, adherence to local regulations and potentially time zone alignment with other EU-based team members is implied.

Workspace Context:

• Home Office Setup: Candidates are expected to have a suitable home office environment conducive to creative work, including reliable internet access and a dedicated workspace.

• Digital Collaboration Tools: The team will rely heavily on digital collaboration platforms (e.g., Slack, Zoom, Figma, project management tools) to maintain connectivity and facilitate seamless teamwork.

• Independent Work Structure: The environment supports independent work, requiring self-discipline, time management, and proactive communication to stay aligned with team goals and project timelines.

• Creative Freedom: The culture fosters creative exploration and encourages designers to push boundaries within the established brand direction.

Work Schedule: The position is full-time, approximately 40 hours per week. While remote work offers flexibility, candidates should be prepared to align their working hours with European time zones (likely CET/CEST) to facilitate synchronous communication and collaboration with other team members and stakeholders. The "high-velocity output" suggests a dynamic schedule where focus and productivity are prioritized.

📝 Enhancement Note: The remote, Poland-specific nature of this role means candidates should be comfortable with a distributed team structure and possess the self-discipline required for remote work. The emphasis on "high-velocity output" suggests a demanding yet rewarding environment where efficiency and rapid iteration are key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and visual style alignment.

• Portfolio Deep Dive: A dedicated session to walk through your portfolio, focusing on your approach to visual identity, dark-mode design, gamified elements, and Figma system architecture. Be prepared to discuss your creative process, problem-solving strategies, and specific contributions to past projects.

• Skills Assessment: Potential for a design challenge or case study focusing on a specific aspect of the role, such as designing a mystery pack concept or a UI element for the platform. This will assess your "solo execution" ability and speed.

• Cultural Fit & Team Interview: Discussions to gauge your familiarity with gaming culture, your ability to work in a high-velocity, remote environment, and your understanding of conversion-focused design.

• Final Interview: Likely with a founder or senior leadership to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Curate for Relevance: Showcase projects that specifically highlight your strengths in dark-mode UI, high-end digital art, custom iconography, and gaming/Web3 aesthetics.

• Demonstrate Process: For each key project, explain your thought process, the problem you were solving, your design decisions (especially regarding composition, lighting, color), and the outcome.

• Highlight System Design: Clearly present your work on UI kits, component libraries, and design tokens within Figma. Show how you ensure consistency and facilitate developer handoffs.

• Quantify Impact: Where possible, include metrics or qualitative feedback that demonstrate the impact of your designs, particularly concerning user engagement or conversion.

• Showcase Solo Execution: Include projects where you were the primary designer, demonstrating your ability to deliver polished assets end-to-end.

Challenge Preparation:

• Understand the Core Mission: Familiarize yourself with gamified shopping, mystery packs, and the "high-dopamine" experience Pack.com aims to deliver.

• Practice Dark-Mode UI: Be ready to sketch or design UI elements in a dark-mode context, considering contrast, accessibility, and visual hierarchy.

• Embrace Gaming Aesthetics: Think about how to translate gaming elements (e.g., rarity, rewards, visual flair) into a commercial e-commerce setting.

• Figma Proficiency: Be prepared to demonstrate your Figma skills, particularly in component creation and system building, within a timed challenge.

• Articulate Your Vision: Be ready to clearly explain your design choices and how they align with the company's mission and target audience.

📝 Enhancement Note: The interview process emphasizes a deep dive into the portfolio and a practical demonstration of skills, particularly in Figma and dark-mode design. The "solo execution" requirement means candidates should be ready to showcase their end-to-end capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and building design systems, component libraries, and design tokens. Expect advanced usage for complex interface architecture and developer handoffs.

• Adobe Photoshop: Critical for digital art creation, image manipulation, texture work, and creating high-fidelity assets for packs and items.

• Adobe Illustrator: Key for vector graphics, custom iconography, typography refinement, and scalable brand assets.

Analytics & Reporting:

• While not directly managed by this role, understanding how visual designs impact user behavior and conversion metrics will be important. Familiarity with analytics tools (e.g., Google Analytics, Mixpanel) and dashboarding tools (e.g., Tableau, Looker, or internal dashboards) can be beneficial for interpreting performance data. CRM & Automation:

• Less relevant for this specific design role, but understanding how marketing visuals are deployed through CRM or marketing automation platforms can provide context for asset creation. Preferred Tools (for advanced capabilities):

• Blender / Cinema4D / Spline: For 3D modeling, rendering, and texturing of physical goods or digital assets.

• Adobe After Effects / Rive / Lottie: For creating animations, micro-interactions, and motion graphics for UI elements and marketing assets.

📝 Enhancement Note: The explicit mention of Figma, Photoshop, and Illustrator as "expert command" tools highlights the core technical requirements. The preferred tools indicate areas where candidates can differentiate themselves and demonstrate a broader operational skillset in asset creation.

👥 Team Culture & Values

Operations Values:

• Visual Excellence: A commitment to high-end aesthetic quality, meticulous attention to detail, and a passion for creating visually stunning experiences. This translates to rigorous self-critique and a drive for pixel-perfection.

• Impact-Driven Design: Valuing designs that not only look good but also achieve specific business objectives, such as driving user engagement, conversion, and brand recognition.

• Agile & Iterative: Embracing a fast-paced, iterative approach to design, where rapid prototyping and quick adjustments are key to success in a "0-to-1" environment.

• Independent Ownership: A culture that empowers individuals to take full ownership of their work, from initial concept to final delivery, fostering accountability and initiative.

• Gamer-Centricity: A deep understanding and appreciation for gaming culture, ensuring that design decisions resonate authentically with the target audience.

Collaboration Style:

• Proactive Communication: Given the remote, high-velocity nature, clear, concise, and proactive communication via Slack, Figma comments, and video calls is essential.

• Cross-Functional Integration: Working closely with product managers and engineers to ensure designs are technically feasible, align with product strategy, and are implemented accurately.

• Feedback-Driven Improvement: A willingness to give and receive constructive feedback on designs to collectively elevate the product's visual quality and effectiveness.

• Shared Vision Alignment: Ensuring that individual design contributions align with the overarching brand vision and company goals, even with a high degree of autonomy.

📝 Enhancement Note: The culture emphasizes both individual drive and collaborative integration. For operations professionals, this means understanding that while autonomy is high, seamless teamwork and communication are critical for the success of a stealth-stage company.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining a New Visual Language: Establishing a unique and compelling visual identity for a novel product in a competitive market, requiring significant creative innovation and strategic thinking.

• Balancing Artistry with Functionality: Creating high-impact, "high-dopamine" visuals that also serve core e-commerce functions and adhere to usability principles.

• Rapid Iteration in Stealth: Working under the pressure of a stealth launch and high-velocity output, requiring quick turnarounds without compromising quality.

• Remote Collaboration: Maintaining strong creative synergy and efficient workflows within a fully remote team structure.

• Evolving Technology Landscape: Staying abreast of emerging design trends, tools, and Web3 technologies to keep the platform visually cutting-edge.

Learning & Development Opportunities:

• Pioneering Design Systems: Opportunity to build and refine a design system from its inception, gaining deep expertise in scalable design operations.

• Specialized Skill Development: Potential to deepen expertise in 3D asset creation, advanced motion graphics, and interactive animations through project demands and company investment.

• Industry Immersion: Gaining in-depth knowledge of the e-commerce, gaming, and Web3 sectors, understanding their unique design challenges and opportunities.

• Strategic Brand Building: Playing a key role in shaping the brand identity of a new global company, offering significant strategic and creative growth.

• Cross-Functional Exposure: Working closely with engineering and product teams to understand the technical and strategic underpinnings of product development.

📝 Enhancement Note: The challenges are directly related to the "0-to-1" nature and the specific industry. Growth opportunities are tied to building foundational systems and expanding specialized design skills in high-demand areas.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the visual identity for a brand that aims to feel like a high-end gaming title but operates in e-commerce?" (Focus on your process for translating gaming aesthetics to commercial appeal, brand guideline development, and visual systems.)

• "Describe your process for creating high-dopamine UI elements and animations. What specific design principles and tools would you leverage to maximize user engagement in a dark-mode environment?" (Discuss your understanding of gamification, visual psychology, micro-interactions, and your toolset.)

• "Given our need for 'fast, pixel-perfect developer handoffs,' how do you ensure seamless collaboration and accurate implementation of your designs with engineering teams, particularly when working remotely?" (Highlight your experience with Figma design systems, component libraries, design tokens, and communication strategies.) Company & Culture Questions:

• "What excites you most about the intersection of gaming culture, Web3, and e-commerce, and how do you see Pack.com innovating in this space?" (Demonstrate your understanding of the market and your enthusiasm for the company's mission.)

• "How do you maintain creative momentum and ensure high-quality output in a fast-paced, remote, '0-to-1' startup environment?" (Address your self-management, communication skills, and ability to thrive under pressure.)

• "Can you share an example of a time you had to balance pure artistic vision with practical constraints or business objectives? How did you navigate that?" (Showcase your ability to be both creative and pragmatic, aligning design with operational goals.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around the "mission" and "key responsibilities" of the role. For each project, explain the "why" (the problem), the "what" (your solution), and the "how" (your process and tools).

• Highlight System Design: Dedicate a segment to showcase your Figma design system, component library, and design tokens. Explain their structure, benefits, and how they facilitate efficient development.

• Emphasize Dark-Mode & Gaming: Clearly articulate your design choices for dark-mode interfaces and how you've incorporated gaming aesthetics and "high-dopamine" elements. Use visual examples effectively.

• Showcase Solo Execution: Point out projects where you were the sole designer, detailing your end-to-end contributions and ability to deliver polished results independently.

• Quantify Impact: If possible, present metrics or user feedback that demonstrate the success of your designs in terms of engagement, conversion, or brand perception.

📝 Enhancement Note: The interview preparation focuses on demonstrating strategic thinking, practical application of design skills (especially within Figma and dark-mode), and a clear understanding of the company's unique market position and operational demands.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest examples of dark-mode UI, custom iconography, gaming-inspired visuals, and Figma-based design systems. Prioritize projects that showcase your ability to create "high-dopamine" experiences and your skills in solo, end-to-end execution.

• Resume Optimization: Ensure your resume clearly highlights your years of experience, proficiency with Figma, Photoshop, and Illustrator, and any experience in stealth-stage startups, e-commerce, or gaming. Use keywords from the job description, such as "visual identity," "dark-mode UI," "gamified assets," and "design tokens."

• Prepare Your Walkthrough: Be ready to articulate your design process, rationale, and impact for your most relevant portfolio pieces. Practice explaining how you create usable, dev-ready screens from high-end visual art and how your design choices drive conversion.

• Company Research: Familiarize yourself with Pack.com's mission, the competitive landscape of gamified e-commerce and Web3, and the broader trends in gaming and drop-culture design. Understand their emphasis on "high-velocity output" and "absolute visual sovereignty."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.