Senior UX/UI Designer (UX focused) - Advertising

📍 Job Overview

Job Title: Senior UX/UI Designer (UX Focused) - Advertising

Company: Truelogic

Location: Panama

Job Type: FULL_TIME

Category: User Experience (UX) / User Interface (UI) Design Operations

Date Posted: 2026-08-10

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead end-to-end UX design initiatives for digital products, ensuring alignment with user needs and business objectives.

• Drive the UX process from discovery and research through to delivery and iterative improvements.

• Collaborate closely with cross-functional teams, including Product Managers, Engineers, Strategists, Researchers, and Visual Designers, to translate insights into seamless digital experiences.

• Advocate for user-centered design principles and best practices throughout the product lifecycle.

• Define and articulate UX strategies that support product and overarching business goals.

📝 Enhancement Note: While the job title mentions "Advertising," the core responsibilities and qualifications clearly indicate a Senior UX Designer role focused on digital product development within a digital agency context. The role emphasizes leading UX strategy, research, and design for complex digital experiences, which aligns with advanced operations within a product development lifecycle. The "Advertising" aspect likely refers to the client's industry or the nature of the digital experiences they create. This role requires a deep understanding of user behavior and business goals to drive impactful digital solutions.

📈 Primary Responsibilities

• Lead UX design initiatives from initial discovery and research phases through to final delivery and post-launch iterations for digital products.

• Conduct comprehensive user research utilizing both qualitative and quantitative methodologies, effectively synthesizing findings into actionable design recommendations and strategic insights.

• Analyze user behavior patterns, business objectives, competitive landscapes, and market trends to inform and validate critical design decisions.

• Develop and define overarching UX strategies that are meticulously aligned with product roadmaps and core business objectives.

• Create detailed user journeys, comprehensive user flows, robust information architecture, and insightful experience maps to visualize user interactions and system structures.

• Design wireframes, low-fidelity mockups, and high-fidelity interactive prototypes to effectively communicate design concepts and user interactions.

• Produce detailed UX documentation, including personas, storyboards, user scenarios, and precise design specifications for development teams.

• Facilitate productive workshops and foster strong collaborative relationships with Product Managers, Engineers, Strategists, Researchers, and Visual Designers.

• Present and articulate design rationale, user insights, and strategic recommendations clearly and persuasively to diverse stakeholder groups.

• Validate design solutions through rigorous usability testing and implement iterative design improvements based on feedback and performance data.

• Ensure a high standard of consistency, accessibility (WCAG compliance), and overall usability across all responsive web experiences.

• Provide crucial UX support throughout the entire product lifecycle, from initial concept and discovery to successful launch and ongoing optimization.

📝 Enhancement Note: The responsibilities highlight a senior-level role requiring ownership of the UX process. Emphasis on strategy, research synthesis, cross-functional collaboration, and stakeholder communication suggests a need for strong leadership and strategic thinking beyond just design execution. The mention of "complex, large-scale organizations" and "established design/product ecosystems" implies a need for experience in navigating intricate organizational structures and mature product development environments.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Psychology, or a related field is often preferred for senior roles in UX. Equivalent practical experience will also be considered. Experience:

• Minimum of 5 years of professional experience specifically in UX Design or a combined UX/UI Design role.

• Demonstrated experience working with U.S.-based or global enterprise clients, designing digital experiences within complex, large-scale organizations and established design/product ecosystems.

• Proven track record of successfully leading UX initiatives from discovery through delivery.

• Hands-on experience conducting user research (e.g., interviews, surveys, contextual inquiry) and usability testing (e.g., moderated, unmoderated). Required Skills:

• Figma: Strong, demonstrated proficiency in using Figma for wireframing, prototyping, and collaborative design.

• User Research: Expertise in planning, conducting, and synthesizing user research using qualitative and quantitative methods.

• Information Architecture: Solid understanding of organizing and structuring content and navigation for optimal user experience.

• Interaction Design: Deep knowledge of designing intuitive and effective user interactions.

• Wireframing & Prototyping: Proficiency in creating detailed wireframes and interactive prototypes at various fidelities.

• User Flows & Journey Mapping: Ability to map out user paths and experiences to identify pain points and opportunities.

• Responsive Web Design: Experience designing for various screen sizes and devices.

• Analytical & Problem-Solving Skills: Strong ability to analyze complex problems, identify root causes, and develop data-informed solutions.

• Communication & Presentation: Excellent verbal and written communication skills, with the ability to clearly articulate design decisions and rationale to diverse audiences.

• Collaboration: Proven ability to work effectively within cross-functional teams, fostering a collaborative and productive environment.

• User-Centered Design Principles: Deep understanding and consistent application of user-centered design methodologies.

Preferred Skills:

• FigJam & Miro: Experience using collaborative whiteboarding tools for ideation, workshops, and user flow mapping.

• Adobe Creative Suite: Familiarity with design tools within the Adobe ecosystem.

• UserTesting Platforms: Experience with tools like UserTesting, Optimal Workshop, or PlaybookUX for research and testing.

• A/B Testing Methodologies: Knowledge of designing and interpreting A/B tests to optimize user experiences.

• Web Analytics Tools: Familiarity with tools like Google Analytics for understanding user behavior post-launch.

• Basic HTML, CSS, JavaScript: Understanding of front-end development principles to inform design feasibility.

• Accessibility (WCAG): Familiarity with Web Content Accessibility Guidelines and best practices for inclusive design.

• Agile Development: Experience working within Agile or Scrum frameworks.

📝 Enhancement Note: The emphasis on "complex, large-scale organizations" and "established design/product ecosystems" implies a need for candidates who can navigate and contribute to mature product development environments, not just startups. Proficiency in Figma is non-negotiable, and a strong portfolio showcasing a rigorous UX process is critical. Advanced English proficiency is a hard requirement, essential for effective communication with U.S. clients and internal teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• UX Case Studies: A robust online portfolio is mandatory, showcasing detailed UX case studies that clearly articulate your design process, problem-solving approach, and the impact of your work. Each case study should highlight the challenge, your role, the process followed, design decisions, and measurable outcomes.

• Process Documentation: Demonstrate your ability to produce clear and comprehensive UX documentation, including personas, user journeys, user flows, information architecture diagrams, wireframes, and detailed design specifications.

• System Implementation Standards: Showcase examples of how your UX designs have been successfully implemented, emphasizing consistency, usability, and adherence to design system principles if applicable.

• ROI Demonstration: Where possible, illustrate the business impact of your UX solutions, highlighting improvements in key metrics such as conversion rates, user engagement, task completion rates, or reduction in support tickets.

Process Documentation:

• Workflow Design & Optimization: Provide examples of how you map out and optimize user workflows to enhance efficiency and user satisfaction.

• Implementation & Automation: Showcase experience in translating UX designs into functional products, potentially through collaboration with development teams or by understanding implementation constraints.

• Measurement & Performance Analysis: Demonstrate how you use data and analytics to measure the success of UX designs and identify areas for continuous improvement.

📝 Enhancement Note: For a Senior UX Designer role, the portfolio should not just be a collection of final designs but a deep dive into the candidate's strategic thinking and problem-solving capabilities. Focus on showcasing the why behind design decisions, the research methodology employed, and the quantifiable impact of their work. Demonstrating experience with enterprise-level clients is crucial, so case studies that reflect this complexity will be highly valued.

💵 Compensation & Benefits

Salary Range:

• Given the Senior UX Designer title, 5+ years of experience, advanced English proficiency, and the remote nature of the role targeting Latin America, a competitive salary range would likely fall between $45,000 - $75,000 USD annually. This estimate is based on industry benchmarks for senior UX professionals in LATAM offering services to U.S. clients, considering the high demand for skilled UX talent and the premium associated with nearshore augmentation services. Benefits:

• 100% Remote Work: The flexibility to work from any location with a reliable internet connection, promoting work-life balance and autonomy.

• Highly Competitive USD Pay: Earn a market-leading compensation paid in USD, providing financial stability and competitive earning potential.

• Paid Time Off: Comprehensive paid time off policies to ensure employee well-being and opportunities for rest and rejuvenation.

• Work with Autonomy: Freedom to manage your own schedule and workflow, focusing on results and deliverables rather than strict adherence to clock-in/clock-out times.

• Work with Top American Companies: Opportunity to collaborate on impactful projects with leading U.S. companies, enhancing professional experience and exposure.

• Professional Development: Implicitly, working with top-tier clients and on innovative projects offers significant opportunities for skill enhancement and career growth.

Working Hours:

• The role requires flexibility to accommodate collaboration with U.S.-based teams, likely necessitating some overlap with Eastern Standard Time (EST) business hours. While the exact number of hours is not specified, a standard full-time commitment of approximately 40 hours per week is expected, with an emphasis on autonomy and results-driven work.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for senior-level remote UX roles serving U.S. clients from Latin America. The actual salary will depend on the candidate's specific experience, portfolio strength, and negotiation. The benefits package emphasizes flexibility, competitive compensation, and professional growth, which are key attractors for remote talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staff Augmentation Services, Technology Consulting, Digital Product Development, Advertising Technology.

Company Size: 600+ employees (Truelogic). The client's agency size is not explicitly stated but operates as part of a "global network of creative, technology, and marketing agencies," suggesting a substantial operational footprint.

Founded: Truelogic was founded over two decades ago. The client agency's founding date is not specified but implies established expertise.

Team Structure:

• UX Team: This role will likely be part of a dedicated UX/UI design team within the client's agency, reporting to a Design Lead or Head of Design.

• Cross-functional Collaboration: The Senior UX Designer will work closely with Product Managers, Engineers, Strategists, Researchers, and Visual Designers on project-specific teams.

• Reporting: The role reports to the client's internal team, with Truelogic acting as the employer of record. This means there may be dual reporting lines or touchpoints for HR and administrative matters with Truelogic, and direct project-related reporting to the client.

Methodology:

• User-Centered Design: The client agency emphasizes building user-centered experiences.

• Agile Development: Experience in Agile product development environments is preferred, indicating iterative processes, sprint planning, and collaboration.

• Data-Driven Decisions: The agency focuses on delivering measurable business results, suggesting a reliance on data analytics and performance metrics to inform strategy and design.

• Holistic Approach: The agency combines product development with lifecycle marketing, indicating an integrated approach to digital strategy and execution.

Company Website: https://www.truelogic.io/

📝 Enhancement Note: Truelogic positions itself as a facilitator for top-tier talent to work with leading U.S. companies. The client agency's culture appears to be collaborative, results-oriented, and focused on digital innovation across strategy, design, technology, and marketing. Understanding this dual context (Truelogic as employer, client as project lead) is key.

📈 Career & Growth Analysis

Operations Career Level: Senior UX Designer. This level signifies a high degree of autonomy, expertise, and the ability to lead complex projects. It involves not just execution but also strategic input, mentoring junior designers, and influencing product direction.

Reporting Structure: The Senior UX Designer will report to a Design Lead or Head of Design within the client agency. They will also collaborate closely with Product Managers and Engineering leads on project teams. Administrative and HR aspects will likely be managed through Truelogic.

Operations Impact: This role has a significant impact on the client's business by directly shaping the user experience of digital products. Effective UX design leads to increased user engagement, higher conversion rates, improved customer satisfaction, and ultimately, measurable business growth and ROI for the client's end-clients. The role bridges user needs and business objectives, ensuring that digital solutions are both desirable and effective.

Growth Opportunities:

• Leadership Development: Potential to grow into a Lead UX Designer, Design Manager, or Head of UX roles, managing teams and setting design strategy for larger initiatives or the entire agency.

• Specialization: Opportunity to deepen expertise in specific areas such as UX research, interaction design, UX strategy, or accessibility.

• Client Portfolio Expansion: Exposure to a diverse range of industries and project types, building a broad and impressive client portfolio.

• Mentorship: As a senior member, there's an opportunity to mentor and guide junior designers, fostering a learning environment.

• Strategic Influence: Greater involvement in product strategy discussions and decision-making processes.

📝 Enhancement Note: The "Senior" title implies expectations of leadership, strategic thinking, and the ability to mentor. Growth opportunities should focus on career progression within UX design leadership and strategic roles, rather than a shift into purely operational or non-design functions, given the role's focus.

🌐 Work Environment

Office Type: 100% Remote Work. This is a fully remote position, offering significant flexibility.

Office Location(s): The role is open to candidates based in Latin America (LATAM), with Panama listed as the primary location. This implies a distributed team across various LATAM countries.

Workspace Context:

• Collaborative Environment: While remote, the culture emphasizes collaboration through digital tools like Figma, FigJam, and Miro. Expect frequent virtual meetings and cross-functional teamwork.

• Operations Tools & Technology: Access to industry-standard design and collaboration tools is essential. The company provides a remote work setup (laptop) and expects reliable internet.

• Team Interaction: Opportunities for interaction with a diverse, global network of professionals through virtual team meetings, project collaborations, and potentially company-wide virtual events.

Work Schedule:

• The role is full-time, approximately 40 hours per week. While emphasizing autonomy and results, candidates must be available to overlap with U.S. business hours for effective collaboration with client teams. This might involve some flexibility in daily start/end times.

📝 Enhancement Note: The remote nature of the work is a significant aspect. The environment is digitally collaborative, requiring strong self-management and communication skills. The expectation of overlapping with U.S. hours is critical for candidates to understand.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio by a Truelogic recruiter to assess basic qualifications and fit.

• Technical Interview / Portfolio Review: A deep dive into your portfolio with a UX professional from the client agency. Expect to discuss your case studies in detail, focusing on your process, decision-making, and problem-solving skills.

• Cross-functional Interview: An interview with key stakeholders such as Product Managers or Engineering leads to assess collaboration skills, communication style, and ability to integrate into project teams.

• Final Interview: Potentially with a senior leader or hiring manager to discuss overall fit, career aspirations, and confirm alignment with company culture and role expectations.

Portfolio Review Tips:

• Curate Strategically: Select 2-4 of your strongest UX case studies that best represent your senior-level experience, particularly those involving complex projects, enterprise clients, or significant business impact.

• Process Over Polish: While visual quality matters, focus on clearly demonstrating your thought process, research methodologies, iteration cycles, and the rationale behind your design decisions. Explain why you made certain choices.

• Quantify Impact: Whenever possible, include metrics and data to showcase the tangible results of your UX work (e.g., improved conversion rates, user satisfaction scores, task completion times).

• Tailor to the Role: Highlight experience with responsive web design, large-scale organizations, and user research/testing, as these are key requirements.

• Be Prepared to Discuss: Anticipate questions about your collaboration style, how you handle feedback, how you approach complex design challenges, and your understanding of user-centered design principles.

Challenge Preparation:

• Design Exercise: You may be given a take-home design challenge or a live design exercise during an interview. This will likely involve analyzing a problem, outlining a UX strategy, and/or creating wireframes/prototypes for a specific scenario.

• Focus on Process: Demonstrate your structured approach to problem-solving. Outline your steps, justify your assumptions, and explain how you would gather information and validate solutions.

• Communication: Practice presenting your work concisely and persuasively, articulating your thought process clearly.

📝 Enhancement Note: The portfolio review is a critical stage. Candidates should be prepared to walk through their case studies step-by-step, explaining their contribution, methodology, and outcomes. Demonstrating a mature understanding of UX principles and their application in complex, enterprise environments will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential. This is the primary design and prototyping tool. Candidates must be highly proficient.

• FigJam: Preferred. Useful for collaborative whiteboarding, brainstorming, and workflow mapping.

• Miro: Preferred. Another popular collaborative whiteboard tool for similar purposes.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): Familiarity is preferred for understanding user behavior post-launch and informing iterative design.

• UserTesting Platforms (e.g., UserTesting, Optimal Workshop, PlaybookUX): Experience with these platforms for conducting user research and usability testing is a plus.

CRM & Automation:

• While not directly listed as a requirement for UX design, understanding how designs integrate into product development workflows and potentially CRM systems (for user data insights) can be beneficial.

📝 Enhancement Note: Proficiency in Figma is a hard requirement. Experience with collaborative tools like FigJam and Miro, along with user research platforms, will significantly strengthen an application. Understanding how UX designs translate into implemented features and how their performance is measured via analytics is also valuable.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs as the foundation for all design decisions.

• Collaboration: A belief in the power of teamwork and cross-functional synergy to achieve the best outcomes.

• Excellence & Quality: A drive to deliver high-quality, polished, and effective digital experiences.

• Data-Informed Decision Making: Utilizing research and analytics to guide design strategy and validate solutions.

• Continuous Improvement: An ethos of iteration, learning, and refining designs based on feedback and performance.

Collaboration Style:

• Cross-Functional Integration: Seamlessly working with diverse teams (Product, Engineering, Marketing, Strategy) to ensure holistic product development.

• Open Communication: Fostering an environment where ideas are shared freely, feedback is constructive, and design rationale is clearly communicated.

• Workshop Facilitation: Actively leading and participating in collaborative sessions to drive alignment and generate innovative solutions.

• Stakeholder Management: Effectively engaging with and managing expectations of various stakeholders through clear communication and persuasive presentation of UX strategies.

📝 Enhancement Note: The culture emphasizes collaboration, user advocacy, and a commitment to delivering high-impact digital solutions. Candidates should be prepared to demonstrate how they embody these values in their work and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Complex Organizations: Working within large, established client organizations can present challenges in terms of bureaucracy, differing stakeholder priorities, and integrating designs into existing complex systems.

• Balancing User Needs with Business Goals: Consistently finding the optimal balance between delivering exceptional user experiences and meeting demanding business objectives and technical constraints.

• Remote Collaboration Dynamics: Maintaining strong team cohesion and effective communication in a fully remote, globally distributed environment.

• Keeping Pace with Technology: Continuously adapting to evolving design tools, methodologies, and platform capabilities to ensure best-in-class solutions.

Learning & Development Opportunities:

• Exposure to Diverse Industries: Working with a variety of U.S. companies across different sectors provides broad industry knowledge and experience.

• Advanced UX Practice: Opportunity to refine and expand skills in areas like UX strategy, complex information architecture, and advanced user research techniques.

• Mentorship: Potential to mentor junior designers and learn from senior leadership within the client agency.

• Cutting-Edge Projects: Engaging with innovative projects that push the boundaries of digital product development.

📝 Enhancement Note: The role offers significant opportunities for professional growth by tackling complex challenges and working with leading companies. Candidates should highlight their adaptability, problem-solving skills, and eagerness to learn and contribute to impactful projects.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex UX challenge you faced with a large enterprise client. How did you approach it, what was your process, and what was the outcome?" (Focus on methodology, stakeholder management, and impact.)

• "How do you balance user needs with business objectives and technical constraints in your design process?" (Demonstrate strategic thinking and negotiation skills.)

• "Walk me through your process for conducting user research and translating those insights into actionable design solutions." (Highlight research expertise and application.)

• "How do you ensure consistency and usability across responsive web experiences for large-scale applications?" (Showcase attention to detail and understanding of scalability.) Company & Culture Questions:

• "What interests you about working for a digital agency that combines product development with lifecycle marketing?" (Research the client's offerings and align your interests.)

• "How do you approach collaboration with Product Managers, Engineers, and other stakeholders in a remote environment?" (Emphasize communication, empathy, and teamwork.)

• "Describe a time you had to present a design solution to stakeholders who were resistant. How did you handle it?" (Focus on persuasive communication and data-driven advocacy.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline: Problem/Challenge, Your Role, Research/Discovery, Ideation/Design Process, Solutions/Deliverables, Testing/Validation, and Outcomes/Impact.

• Highlight Your Contribution: Be specific about your individual contributions, especially in team projects.

• Show, Don't Just Tell: Use visuals (wireframes, prototypes, user flows) to illustrate your points. Explain the why behind each design decision.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your process, tools, and rationale.

• Demonstrate Strategic Thinking: Show how your UX work directly supported business goals and delivered measurable value.

📝 Enhancement Note: Preparation should focus on articulating a clear, structured, and impactful UX process, backed by concrete examples from the candidate's portfolio. Demonstrating senior-level strategic thinking and strong communication skills will be paramount.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through the provided link (AshbyHQ).

• Portfolio Customization: Ensure your online portfolio is up-to-date and prominently features 2-4 detailed UX case studies that align with the job requirements, particularly highlighting experience with complex organizations and enterprise clients.

• Resume Optimization: Tailor your resume to highlight your 5+ years of UX design experience, proficiency in Figma, user research capabilities, and success in leading design initiatives from discovery to delivery. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, presenting your case studies clearly, and preparing answers to common UX interview questions, focusing on strategy, collaboration, and problem-solving.

• Company Research: Familiarize yourself with Truelogic's services and the client agency's work (if more information is available) to understand their market position, client base, and approach to digital product development and marketing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions based on the provided data. All details, particularly salary expectations and specific company culture nuances, should be verified directly with the hiring organization (Truelogic) during the application and interview process.