Senior UX/UI Designer - Marketing

📍 Job Overview

Job Title: Senior UX/UI Designer - Marketing

Company: Truelogic

Location: Mexico (Remote)

Job Type: FULL_TIME

Category: Marketing Operations / Design Operations

Date Posted: September 10, 2026

Experience Level: 5-10 Years

🚀 Role Summary

• Lead UX/UI design initiatives from discovery through delivery within a digital agency context, focusing on creating intuitive and impactful digital experiences for clients.

• Drive user research, synthesize findings into actionable insights, and develop UX strategies that align with client business objectives and user needs.

• Design comprehensive user journeys, information architecture, storyboards, and user flows, translating them into effective wireframes and interactive prototypes.

• Collaborate closely with cross-functional teams, including Product, Strategy, Engineering, and Design, as well as client stakeholders, to ensure successful project execution and client satisfaction.

• Create clear and concise UX documentation to facilitate collaboration and streamline implementation processes, supporting projects from initial discovery to final launch.

📝 Enhancement Note: This role is specifically for a Senior UX/UI Designer within a marketing-focused digital agency context, requiring a strong blend of design expertise and client-facing strategic thinking. The emphasis on "Marketing" in the title and the description of the client as a "full-service digital agency that combines digital product development with lifecycle marketing" indicates a need for a designer who understands marketing objectives and how UX/UI contributes to them. The role is client-facing and requires a strong portfolio showcasing agency experience.

📈 Primary Responsibilities

• Conduct comprehensive user research, including qualitative and quantitative methods, and effectively synthesize findings into actionable insights that inform design decisions and strategy.

• Analyze client business objectives, user needs, and competitor landscapes to develop data-driven UX strategies and design solutions that deliver measurable business results.

• Design detailed user journeys, robust information architecture, engaging storyboards, and efficient user flows to map out optimal user experiences across digital platforms.

• Produce high-fidelity wireframes and interactive prototypes for responsive web experiences, ensuring usability and adherence to design best practices.

• Foster strong collaboration with client stakeholders and internal teams (Product, Strategy, Engineering, Design) to ensure seamless integration of UX/UI into the overall project lifecycle.

• Articulate and defend design decisions to clients through compelling presentations, actively incorporating feedback to refine solutions and achieve client buy-in.

• Develop clear and comprehensive UX documentation, including user personas, journey maps, wireflows, and style guides, to support project understanding and implementation.

• Manage and execute UX/UI design tasks across multiple client projects from the initial discovery phase through to final launch, ensuring timely and high-quality delivery.

• Champion user-centered design principles and best practices throughout the agency and client engagements, driving innovation and user satisfaction.

📝 Enhancement Note: The responsibilities highlight a senior-level role with significant autonomy and client interaction. The emphasis on "synthesize findings into actionable insights," "Define UX strategies aligned with client business objectives," and "Present and defend design decisions to clients" points to a strategic and consultative function beyond pure design execution. The requirement for "UX documentation" and supporting projects "from discovery through launch" underscores the end-to-end ownership expected.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is typically expected for a senior-level UX/UI role. Equivalent practical experience will also be considered.

Experience:

• Minimum of 5 years of progressive UX/UI design experience.

• Proven track record of working within a digital, creative, or marketing agency environment, delivering client-facing projects.

• Demonstrated experience in leading UX initiatives from concept to completion. Required Skills:

• UX/UI Design Mastery: Comprehensive understanding of UX principles, methodologies, and best practices.

• Figma Proficiency: Advanced skill in using Figma for wireframing, prototyping, and design collaboration.

• User Research & Synthesis: Expertise in conducting user interviews, surveys, usability testing, and analyzing data to derive actionable insights.

• Wireframing & Prototyping: Ability to create detailed wireframes and interactive prototypes for responsive web experiences.

• Information Architecture: Skill in organizing content and structuring digital products for intuitive navigation and usability.

• Responsive Web Design: Experience designing for various screen sizes and devices, ensuring a seamless user experience across platforms.

• Client-Facing Communication: Strong ability to present design concepts, articulate rationale, and build rapport with clients and stakeholders.

• UX Documentation: Proficiency in creating essential UX artifacts such as user flows, personas, journey maps, and style guides.

• Analytical Thinking: Strong problem-solving skills and the ability to interpret data to inform design decisions.

Preferred Skills:

• Experience with FigJam and Miro for collaborative design and ideation.

• Familiarity with the Adobe Creative Suite.

• Experience utilizing user testing platforms like UserTesting, Optimal Workshop, or PlaybookUX.

• Knowledge of A/B testing methodologies and their application in design optimization.

• Experience with web analytics tools (e.g., Google Analytics) to understand user behavior.

• Basic understanding of HTML, CSS, and JavaScript to inform design feasibility.

• Familiarity with accessibility (WCAG) best practices to ensure inclusive design.

• Experience working within Agile product development environments.

📝 Enhancement Note: The "Nice to have" section provides excellent insight into supplementary tools and methodologies that would make a candidate stand out. While Figma is mandatory, familiarity with collaborative tools like FigJam and Miro, along with testing platforms, indicates a modern agency workflow. Understanding A/B testing and web analytics directly links UX/UI to marketing performance, a key aspect for this client. Basic coding knowledge is often valuable for UX/UI designers in agency settings to communicate effectively with development teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong online portfolio is mandatory, showcasing a minimum of 5 years of relevant UX/UI design work.

• The portfolio must include detailed UX case studies that clearly demonstrate your design process, problem-solving approach, and the impact of your solutions.

• Specifically highlight projects delivered within a digital, creative, or marketing agency setting, emphasizing client collaboration and successful project outcomes.

• Showcase your ability to translate client business objectives and user needs into intuitive and effective digital experiences.

• Include examples of wireframes, interactive prototypes, user flows, and final UI designs, along with explanations of your rationale behind key decisions. Process Documentation:

• Demonstrate experience in creating and utilizing comprehensive UX documentation, such as user personas, journey maps, sitemaps, wireflows, and style guides.

• Provide examples of how you have used documentation to effectively communicate design strategy and facilitate collaboration with cross-functional teams and clients.

• Showcase your ability to document design decisions and rationale clearly, ensuring alignment with project goals and user needs.

📝 Enhancement Note: The emphasis on "UX case studies" and "demonstrating your design process" is critical. For an agency role, interviewers will look for how candidates handle client briefs, iterative design, and the successful delivery of projects under client constraints. Providing documentation examples is also key, as it shows an understanding of the handover process to development and other teams.

💵 Compensation & Benefits

Salary Range: Based on a Senior UX/UI Designer role with 5-10 years of experience in Mexico, a competitive salary range would typically fall between $35,000 - $60,000 USD annually, depending on specific experience, skill set, and the client's budget. This is a significant premium for remote talent in Latin America working with US-based companies.

Benefits:

• 100% Remote Work: The flexibility to work from any location within Mexico, requiring only a laptop and stable internet connection.

• Highly Competitive USD Pay: Earn a market-leading compensation package paid in USD, offering significant financial advantages.

• Paid Time Off: Access to paid time off to ensure work-life balance and opportunities for rest and rejuvenation.

• Work with Autonomy: Freedom to manage your work schedule, with a focus on results and deliverables rather than strict adherence to hours.

• Work with Top American Companies: Gain exposure and experience working on innovative, high-impact projects for leading U.S. companies.

• Engagement Activities: Opportunities for engagement and team-building to foster a positive work environment.

Working Hours: The role emphasizes autonomy and results, suggesting a flexible work schedule. While a standard 40-hour work week is implied, the focus is on completing tasks and meeting project deadlines, allowing for flexibility in daily scheduling. Candidates should be prepared for potential overlap with U.S. business hours for client meetings and urgent communication.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for remote, senior-level tech talent in Latin America serving U.S. clients, which often command a premium over local market rates. The "Highly Competitive USD Pay" is a significant differentiator. The autonomy in working hours is a common perk for remote roles but should be balanced with client communication needs, often requiring some alignment with the client's timezone.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staff Augmentation / Technology Services / Digital Agency Services. Truelogic acts as a bridge, providing skilled professionals to U.S. companies, while the client is a full-service digital agency focused on digital product development and lifecycle marketing. This dual context means the role operates within a dynamic environment that values both technological expertise and marketing-driven outcomes.

Company Size: Truelogic employs 600+ highly skilled tech professionals. The client is part of a "global network of creative, technology, and marketing agencies," suggesting a larger, interconnected organizational structure. This scale indicates robust processes and potential for diverse project exposure.

Founded: Truelogic has been operating for "over two decades," signifying stability and extensive experience in the nearshore staff augmentation market. The client is also established, partnering with "leading brands" and working on "transformative projects."

Team Structure:

• The operations within Truelogic likely involve dedicated teams for talent acquisition, client management, and HR/onboarding to support their 600+ professionals.

• The Senior UX/UI Designer will be part of the client's multidisciplinary teams, which include Product, Strategy, Engineering, and Design specialists. This implies a collaborative, project-based team structure.

• Reporting likely goes through a Design Lead or Project Manager within the client agency, with a dotted line to Truelogic for employment matters. Methodology:

• The client agency focuses on a "user-centered" approach, combining "digital product development with lifecycle marketing." This suggests an agile, iterative methodology that integrates design, development, and marketing strategies.

• Data analysis and performance measurement are key, as the agency aims to "drive measurable business results."

• Collaboration and multidisciplinary teamwork are emphasized to deliver "end-to-end solutions."

Company Website: https://www.truelogic.io/

📝 Enhancement Note: Understanding the dual nature of Truelogic as an employer and the client agency as the project host is crucial. The culture will likely blend the professional, results-oriented environment of a U.S. client with the supportive, growth-focused approach of Truelogic. The emphasis on "user-centered experiences" and "measurable business results" highlights a data-informed and impact-driven work style.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position (5+ years of experience), indicating a significant level of autonomy, responsibility, and expected contribution to project strategy and execution. As a Senior UX/UI Designer, you are expected to lead initiatives, mentor junior designers, and influence design direction.

Reporting Structure: You will report to the client's internal leadership (e.g., Head of Design, Design Director, or a Senior Product Manager) within the digital agency. Truelogic will handle employment administration, but your day-to-day work and project assignments will be managed by the client.

Operations Impact: Your work will directly impact client success by enhancing user experience, driving engagement, and contributing to measurable business outcomes such as conversion rates, customer satisfaction, and brand loyalty. You will be instrumental in shaping digital products and marketing efforts that drive revenue and growth for clients.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas of UX/UI, such as user research methodologies, interaction design, or accessibility.

• Leadership Development: Progress towards Lead UX Designer or Design Manager roles, mentoring junior team members and overseeing design strategy for larger accounts.

• Cross-Functional Exposure: Gain exposure to product strategy, marketing analytics, and engineering processes, broadening your understanding of the full product lifecycle.

• Client Portfolio Expansion: Work with a diverse range of clients and industries, building a robust portfolio and network.

• Continuous Learning: Opportunities to stay updated with the latest design tools, trends, and technologies through industry resources and potential training.

📝 Enhancement Note: The "Operations Career Level" description emphasizes the expectations for a senior role, including leadership and strategic influence. The "Operations Impact" section connects the design work directly to business outcomes, which is vital for operations-minded candidates. Growth opportunities are framed within a typical agency and staff augmentation model, focusing on skill depth, leadership, and broader project experience.

🌐 Work Environment

Office Type: This is a 100% Remote Work position, offering the flexibility to work from any location within Mexico. The emphasis is on a reliable internet connection and a functional workspace, rather than a physical office.

Office Location(s): While the role is remote, the company headquarters for Truelogic is in New York. The client operates as part of a global network. The candidate must be based in Mexico and preferably within Latin America (LATAM) as specified.

Workspace Context:

• Autonomy and Flexibility: You will have the freedom to manage your workspace and schedule, focusing on delivering high-quality work and meeting project deadlines.

• Technology Integration: You will likely utilize standard remote work tools and collaborate via digital platforms, with a strong emphasis on design software like Figma.

• Collaborative Culture: Despite being remote, the environment encourages collaboration through digital channels, team meetings, and shared project spaces, fostering a sense of connection with both the client agency team and the Truelogic professional community.

Work Schedule: The role offers "Work with Autonomy," suggesting a flexible schedule where the focus is on results rather than clocking in and out. However, candidates should anticipate the need to align with U.S. business hours for critical meetings, client presentations, and urgent communications, especially given the nature of the client's business.

📝 Enhancement Note: The remote nature is a key selling point, emphasizing autonomy and flexibility. The requirement to be based in Mexico and LATAM is important for legal and operational reasons. The "Work with Autonomy" benefit needs to be balanced with the practicalities of client communication, which often necessitates some degree of timezone awareness or availability for key stakeholder interactions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements, particularly agency experience and Figma proficiency.

• Technical Interview: An in-depth discussion focusing on your UX/UI design process, methodologies, and problem-solving skills, likely involving a review of specific case studies from your portfolio. Be prepared to discuss your approach to user research, information architecture, wireframing, and prototyping.

• Design Challenge/Case Study Presentation: You may be asked to present a detailed case study from your portfolio or complete a small design exercise to demonstrate your skills, strategic thinking, and ability to articulate design decisions to stakeholders. Focus on showing your process, not just the final output.

• Client/Team Interview: An opportunity to meet with potential client stakeholders or members of the design/product team to assess cultural fit, communication style, and collaborative capabilities.

• Final Interview: Potentially with senior leadership to discuss overall fit, career aspirations, and finalize offer details.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest UX/UI case studies that best represent your agency experience, problem-solving abilities, and impact.

• Structure for Clarity: For each case study, clearly outline the problem, your role, the process you followed (research, ideation, design, testing), the solutions you developed, and the results achieved. Use visuals effectively to tell the story.

• Highlight Process: Emphasize your thought process, decision-making rationale, and how you navigated challenges. This is more important than just showcasing polished final screens.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion times).

• Agency Focus: Ensure at least one case study specifically highlights your experience working with clients in an agency setting, showcasing your ability to manage client expectations and deliver within agency timelines.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, constraints, and target audience.

• Think Aloud: During any live exercise or presentation, articulate your thought process clearly. Explain why you are making certain decisions.

• Prioritize: For time-bound challenges, focus on the most critical aspects of the design process and solutions. It's better to deliver a well-reasoned partial solution than an incomplete comprehensive one.

• Focus on UX: Even if a UI challenge is presented, demonstrate your understanding of the underlying user experience principles.

📝 Enhancement Note: The interview process is structured to assess not just design skills but also strategic thinking, client management, and collaborative capabilities, crucial for a senior agency role. The portfolio review tips are tailored to highlight the specific requirements of this position, emphasizing agency experience and a strong process demonstration.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory for wireframing, prototyping, UI design, and collaborative design workflows. Advanced proficiency is expected.

• User Research Platforms: Experience with tools like UserTesting, Optimal Workshop, or PlaybookUX is preferred for conducting usability studies and gathering user feedback.

• Collaborative Whiteboarding: Familiarity with FigJam and Miro is beneficial for ideation, brainstorming, and collaborative design sessions.

Analytics & Reporting:

• Web Analytics Tools: Knowledge of platforms like Google Analytics is advantageous for understanding user behavior and measuring the impact of design decisions.

• A/B Testing Tools: Understanding A/B testing methodologies and potentially experience with related tools can help optimize designs for performance.

CRM & Automation: While not directly a UX/UI tool, understanding how designs integrate with marketing automation and CRM systems can be a plus, especially for lifecycle marketing aspects.

📝 Enhancement Note: Figma is the core design tool. The preferred tools (FigJam, Miro, UserTesting platforms) indicate a modern, collaborative, and data-informed design workflow common in leading digital agencies. Understanding analytics and A/B testing connects UX/UI to business performance metrics, which is highly valued in a marketing-centric role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user throughout the design and development process.

• Data-Driven Decisions: Utilizing research, analytics, and feedback to inform design choices and measure impact.

• Collaboration & Teamwork: A belief in the power of multidisciplinary teams working together to achieve shared goals.

• Excellence & Innovation: Striving for high-quality design solutions and embracing new approaches and technologies.

• Client Focus: Dedication to understanding and meeting client business objectives and delivering exceptional value.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with Product Managers, Strategists, Engineers, and Marketers to ensure holistic product development.

• Iterative Design Process: Embracing feedback loops and making design adjustments based on insights from testing and stakeholder reviews.

• Transparent Communication: Maintaining open and clear communication channels with both internal teams and external clients to manage expectations and foster trust.

• Knowledge Sharing: Willingness to share expertise, mentor junior designers, and contribute to the overall growth of the design practice.

📝 Enhancement Note: The values and collaboration style reflect a professional agency environment that prioritizes user needs, business results, and teamwork. The emphasis on "client focus" and "data-driven decisions" aligns with the operational goals of both Truelogic and its clients.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Demands with User Needs: Navigating competing priorities from clients and ensuring that user experience remains paramount.

• Managing Multiple Projects and Stakeholders: Effectively prioritizing tasks and managing communication across various client accounts and internal teams.

• Adapting to Diverse Client Industries and Brands: Quickly understanding new business contexts, brand guidelines, and target audiences for each project.

• Staying Ahead of Design Trends and Technologies: Continuously learning and integrating new tools and methodologies into your workflow.

Learning & Development Opportunities:

• Advanced UX/UI Training: Opportunities to deepen expertise in specialized areas like advanced interaction design, UX research methodologies, or design systems.

• Industry Conferences & Workshops: Potential for attendance at relevant design and marketing conferences to gain insights and network.

• Mentorship Programs: Access to senior design leaders for guidance, career advice, and skill development.

• Exposure to Cutting-Edge Projects: Working with leading U.S. companies on innovative projects that push the boundaries of digital product development and marketing.

📝 Enhancement Note: The challenges highlight the dynamic and demanding nature of agency work, requiring adaptability and strong project management skills. The growth opportunities are framed around skill enhancement, leadership potential, and exposure to high-caliber projects, which are attractive to ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting client requirements with user needs. How did you approach it, and what was the outcome?" (Focus on your negotiation, research, and problem-solving process.)

• "Walk me through a complex UX case study from your portfolio. What was the problem, your role, your process, and the impact of your solution?" (Prepare to present your strongest agency project, highlighting your strategic thinking.)

• "How do you approach defining UX strategies for a new client project, considering their business objectives and target audience?" (Discuss your methods for discovery, research, and strategy formulation.) Company & Culture Questions:

• "What attracts you to working for a digital agency like our client, and what are your expectations for a remote work environment?" (Show understanding of agency dynamics and remote work benefits/challenges.)

• "How do you ensure effective collaboration and communication with cross-functional teams and remote stakeholders?" (Provide examples of your collaborative style and communication tools/strategies.)

• "How do you measure the success of your UX/UI designs, and what metrics do you typically track?" (Connect your work to business outcomes and data analysis.) Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative – introduce the challenge, your journey to the solution, and the successful resolution.

• Visuals: Use high-quality visuals (wireframes, prototypes, final designs) to illustrate your points. Don't just show screens; explain the rationale behind them.

• Process Focus: Clearly articulate your design process, from initial research and ideation through to iteration and final delivery.

• Impact Metrics: Quantify the results of your work whenever possible. If exact numbers aren't available, discuss the qualitative impact and user feedback.

• Client Context: Be prepared to discuss how you tailored your approach to specific client needs and agency constraints.

📝 Enhancement Note: These interview questions are designed to probe your strategic thinking, client management skills, and understanding of the agency environment. The portfolio presentation strategy emphasizes the need to demonstrate not just design output but also the strategic thinking and process behind it.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through the provided link on Ashby.

• Tailor your Resume: Highlight your 5+ years of agency experience, proficiency in Figma, and specific UX/UI responsibilities relevant to the job description. Use keywords from the listing.

• Prepare Your Portfolio: Ensure your online portfolio is up-to-date, showcases strong UX case studies with a clear process, and includes examples of work from digital or marketing agencies.

• Practice Your Presentation: Rehearse presenting your case studies, focusing on clear articulation of your process, rationale, and the impact of your designs. Be ready to discuss your experience with user research, wireframing, and prototyping.

• Research the Client & Truelogic: Understand the client's work in digital product development and lifecycle marketing, and Truelogic's role as a nearshore staff augmentation provider. This will help you tailor your answers and demonstrate your interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.