Senior UX/UI Designer - Marketing

📍 Job Overview

Job Title: Senior UX/UI Designer - Marketing

Company: Truelogic

Location: Panama

Job Type: FULL_TIME

Category: Marketing Operations / UX/UI Design

Date Posted: 2026-09-10

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead UX/UI design initiatives from discovery through delivery within a digital agency context, focusing on creating intuitive and impactful digital experiences.

• Conduct comprehensive user research and data analysis to inform user-centered design strategies and solutions for marketing and digital product development.

• Develop and present detailed UX documentation, wireframes, and interactive prototypes, ensuring alignment with client business objectives and user needs.

• Collaborate closely with cross-functional teams, including Product, Strategy, Engineering, and Marketing, as well as client stakeholders, to drive project success.

• Contribute to end-to-end digital solutions that span strategy, UX/UI design, technology, data, and digital marketing for leading brands.

📝 Enhancement Note: While the title is Senior UX/UI Designer - Marketing, the core responsibilities and required skills heavily lean into the Revenue Operations and Marketing Operations domains, particularly in their intersection with user experience and digital strategy. The role requires a deep understanding of how UX/UI design impacts user journeys, conversion rates, and ultimately, business objectives, which is a critical component of modern operations. The emphasis on agency experience and client-facing presentations also highlights a need for strong operational execution and stakeholder management.

📈 Primary Responsibilities

• Spearhead user research initiatives, including qualitative and quantitative methods, to uncover user needs, pain points, and behaviors.

• Synthesize complex research findings into actionable insights that drive strategic design decisions and product roadmaps.

• Define and articulate UX strategies that directly support client business objectives and enhance user engagement across digital platforms.

• Design comprehensive user journeys, information architecture, detailed storyboards, and user flows to map out intuitive digital interactions.

• Produce high-fidelity wireframes and interactive prototypes for responsive web experiences, ensuring usability and adherence to design best practices.

• Actively collaborate with internal cross-functional teams (Product, Strategy, Engineering, Design) and client stakeholders to ensure seamless project execution and stakeholder buy-in.

• Present and confidently defend design decisions to clients, effectively incorporating feedback to refine solutions and manage expectations.

• Develop and maintain clear, concise UX documentation to facilitate effective collaboration, knowledge transfer, and implementation by development teams.

• Provide end-to-end UX/UI design support for client projects, from initial discovery and strategy through to final launch and post-launch optimization.

• Analyze client, user, and competitor data to continuously inform and iterate on design solutions, ensuring market competitiveness and user satisfaction.

📝 Enhancement Note: The responsibilities emphasize a strategic, end-to-end approach to UX/UI design within a client-service context, aligning closely with operational excellence in project delivery and client management. The focus on "actionable insights," "UX strategies aligned with client business objectives," and "UX documentation to support collaboration and implementation" directly relates to operational efficiency and effectiveness.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Design, Human-Computer Interaction (HCI), Psychology, or a related field is highly beneficial. Equivalent practical experience will be considered.

Experience:

• Minimum of 5 years of dedicated UX/UI design experience, with a proven track record of delivering successful digital products and experiences.

• Essential: Previous experience working within a digital, creative, or marketing agency environment, demonstrating an understanding of client-service dynamics and project delivery lifecycles. Required Skills:

• Figma Proficiency: Expert-level ability in using Figma for design, prototyping, and collaboration.

• Responsive Web Design: Deep understanding and practical application of responsive design principles for various devices and screen sizes.

• User Research & Synthesis: Proven ability to conduct user research (interviews, surveys, usability testing) and synthesize findings into actionable insights.

• Information Architecture (IA): Strong skills in structuring content and navigation for optimal user experience and findability.

• Wireframing & Interactive Prototyping: Proficiency in creating detailed wireframes and interactive prototypes to visualize user flows and functionality.

• UX Documentation: Ability to create clear and comprehensive UX documentation, including user flows, journey maps, and design specifications.

• Analytical Thinking: Strong ability to analyze data, identify trends, and make data-informed design decisions.

• Client-Facing Communication: Excellent verbal and written communication skills for effective client interaction and relationship management.

• Design Presentation Skills: Demonstrated ability to present design concepts and rationale compellingly to diverse audiences, including clients and internal teams.

• Portfolio: A robust online portfolio showcasing relevant UX work, with a strong emphasis on case studies that detail the design process, challenges, and outcomes, particularly from agency projects.

Preferred Skills:

• Experience with FigJam and Miro for collaborative ideation and workshop facilitation.

• Familiarity with Adobe Creative Suite (e.g., Photoshop, Illustrator) for asset creation.

• Experience utilizing user testing platforms such as UserTesting, Optimal Workshop, or PlaybookUX.

• Knowledge of A/B testing methodologies and their application in design optimization.

• Experience with web analytics tools (e.g., Google Analytics) to understand user behavior and track performance.

• Basic understanding of HTML, CSS, and JavaScript to better collaborate with development teams and understand technical constraints.

• Familiarity with accessibility (WCAG) best practices to ensure inclusive design solutions.

• Experience working within Agile product development environments and adapting to iterative processes.

📝 Enhancement Note: The emphasis on a strong portfolio demonstrating agency work and a detailed design process is crucial for operations roles that require proof of execution and problem-solving capabilities. The preferred skills highlight a desire for a candidate who can contribute to a data-driven and collaborative operational environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Agency Project Focus: The portfolio must prominently feature case studies from digital, creative, or marketing agency projects, showcasing the candidate's ability to manage client expectations and deliver results in a service-oriented environment.

• Process Documentation Showcase: Include examples of UX documentation created, demonstrating clarity, comprehensiveness, and suitability for supporting implementation and cross-functional collaboration.

• Wireframing & Prototyping Examples: Provide interactive prototypes or detailed wireframe sets that clearly articulate user flows and interaction design for responsive web experiences.

• User Research & Insights: Detail at least one case study that thoroughly outlines the user research process, the insights derived, and how those insights directly influenced the final design solution and business objectives.

• Problem/Solution Articulation: Each case study should clearly define the client's business problem or user need, the candidate's approach and process, and the measurable outcomes or impact of the design solution.

Process Documentation:

• Workflow Design & Optimization: Demonstrate experience in mapping out and optimizing user workflows and journeys to enhance efficiency and user satisfaction.

• System Implementation Standards: Show an understanding of how UX/UI designs integrate with underlying technology stacks and development processes, ensuring feasibility and maintainability.

• Measurement & Performance Analysis: Provide examples of how design decisions were informed by or contributed to performance metrics, ideally including analytics or A/B testing data in case studies.

📝 Enhancement Note: For operations roles, the portfolio is a critical component that demonstrates practical application of skills, process adherence, and the ability to deliver tangible results. This section emphasizes showcasing the how and why behind design decisions, mirroring the analytical and strategic approach required in operations.

💵 Compensation & Benefits

Salary Range: Given the Senior level, 5+ years of experience, specialized skills in UX/UI design, agency background, and the requirement for advanced English proficiency, combined with a remote, USD-paying role based in Panama, the estimated salary range for this position is $50,000 - $75,000 USD per year.

📝 Enhancement Note: This estimate is based on industry benchmarks for Senior UX/UI Designers in Latin America, particularly for roles offering USD compensation and remote work flexibility. Factors considered include the cost of living in Panama, the demand for specialized tech talent, and the competitive nature of nearshore staff augmentation services. Salary ranges can vary significantly based on specific experience, skill depth, and negotiation.

Benefits:

• 100% Remote Work: The flexibility to work from any location within Panama, requiring only a laptop and stable internet connection, fostering a strong work-life balance.

• Highly Competitive USD Pay: Opportunity to earn a market-leading compensation package paid in U.S. Dollars, offering financial stability and potential for higher purchasing power.

• Paid Time Off: Comprehensive paid time off policies to ensure personal well-being, allowing for rest and rejuvenation.

• Work with Autonomy: Freedom to manage one's own schedule and workflow, focusing on delivering results and achieving project milestones rather than adhering to strict clock-in/clock-out times.

• Work with Top American Companies: Gain exposure and experience by collaborating on impactful projects with leading U.S. companies, enhancing professional development and industry knowledge.

Working Hours: The role operates with a high degree of autonomy, focusing on results rather than strict adherence to a clock. While a standard full-time commitment is expected (approximately 40 hours per week), flexibility is provided to manage workload effectively, provided project deadlines and client needs are met. Occasional overlap with U.S. business hours may be required for client meetings and urgent tasks.

📝 Enhancement Note: The emphasis on autonomy and results-driven work is a common characteristic of senior operations and specialized roles, requiring self-discipline and strong time management skills.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staff Augmentation Services / Technology Consulting. Truelogic operates within the technology services sector, providing skilled professionals to U.S. companies. Their client is a full-service digital agency, operating within the marketing, technology, and creative services industries.

Company Size: Truelogic has over 600+ skilled tech professionals. Their client is part of a global network of agencies, indicating a significant operational scale and reach.

Founded: Truelogic has been providing technology solutions for over two decades. This long history signifies stability and established processes.

Team Structure:

• Operations Team: The candidate will be placed with a client, a digital agency. Within this agency, the UX Designer will likely be part of a multidisciplinary team comprising Product Managers, Strategists, Engineers, and other Designers.

• Reporting Structure: The Senior UX Designer will report to a Design Lead or a Creative Director within the client agency. They will also work closely with Project Managers and client-side stakeholders.

• Cross-functional Collaboration: Collaboration is central to this role, involving close partnerships with Strategy, Product, Engineering, Marketing, and client teams to deliver integrated digital solutions.

Methodology:

• Data-Driven Design: The client agency emphasizes using data from user research, analytics, and A/B testing to inform design decisions and drive measurable business results.

• User-Centered Approach: All design initiatives are focused on understanding and meeting user needs and business objectives simultaneously.

• Agile Development: Experience in Agile environments is preferred, suggesting iterative design processes and close collaboration with development sprints.

Company Website: https://www.truelogic.io/

📝 Enhancement Note: Understanding the client's operational context as a digital agency is key. This involves managing multiple client projects, adhering to client timelines, and ensuring client satisfaction, which are core operational functions.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It requires a high degree of autonomy, expertise, and the ability to lead UX initiatives independently. The role is focused on delivering expert-level design solutions and guiding projects from conception to completion.

Reporting Structure: The Senior UX Designer will report to a direct manager within the client's agency (e.g., Design Lead, Creative Director) and will work closely with Project Managers and client stakeholders. This structure involves both internal team collaboration and external client-facing responsibilities.

Operations Impact: The role's impact is directly tied to the success of client digital products and marketing campaigns. By creating intuitive, user-centered experiences, the Senior UX Designer influences user engagement, conversion rates, customer satisfaction, and ultimately, the client's revenue and business growth. This requires a strategic understanding of how design operations contribute to overarching business goals.

Growth Opportunities:

• Specialization Advancement: Opportunity to deepen expertise in specific areas of UX/UI design, such as user research methodologies, interaction design, or accessibility.

• Client Project Leadership: Potential to lead UX efforts on larger, more complex client projects, taking on greater responsibility and strategic input.

• Mentorship: As a senior member, there may be opportunities to mentor junior designers and contribute to the growth of the design team's capabilities.

• Exposure to Diverse Industries: Working with various U.S. companies across different sectors provides broad industry exposure and a diverse portfolio of experience.

• Skill Expansion: Learning new tools and methodologies, including preferred skills like FigJam, Miro, A/B testing, and analytics, can broaden professional capabilities.

📝 Enhancement Note: Growth in operations roles often involves taking on more complex projects, leading initiatives, and developing strategic oversight. This role offers a path to deepen expertise and influence client outcomes, which is a common trajectory for senior operations professionals.

🌐 Work Environment

Office Type: This is a 100% Remote position. The candidate will work from their preferred location in Panama.

Office Location(s): Panama. The role is open exclusively to candidates based in Latin America (LATAM), specifically Panama for this listing.

Workspace Context:

• Independent Workstation: Requires a dedicated workspace with a reliable internet connection and a functional laptop.

• Digital Collaboration Tools: The work environment is heavily reliant on digital collaboration platforms (e.g., Figma, Slack, Zoom, potentially Miro/FigJam) for communication, design, and project management.

• Cross-Functional Interaction: While remote, the role necessitates frequent interaction with diverse teams and client representatives through virtual meetings and collaborative design sessions.

Work Schedule: The role emphasizes autonomy and results. While a standard full-time commitment is expected, there's flexibility in managing daily hours, provided deadlines are met and client interactions are accommodated. This requires strong self-management and proactive communication regarding availability.

📝 Enhancement Note: The remote work environment requires strong self-discipline and excellent communication skills to maintain productivity and collaboration, which are critical operational competencies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess basic qualifications and experience.

• Technical Interview / Portfolio Review: This will likely involve a deep dive into your portfolio, discussing specific case studies, your design process, problem-solving approaches, and how you've handled client feedback and delivered results in agency settings. Be prepared to articulate your rationale behind design decisions.

• Skills Assessment / Design Challenge: You may be given a design challenge or a scenario-based exercise to assess your practical UX/UI skills, analytical thinking, and ability to apply your knowledge to a specific problem.

• Cross-Functional / Stakeholder Interviews: Interviews with team members from Product, Engineering, or Strategy, and potentially with a client representative, to evaluate collaboration style, communication effectiveness, and cultural fit.

• Final Interview: A discussion with a hiring manager or senior leader to finalize the assessment and discuss role expectations, career growth, and compensation.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your senior-level UX/UI skills and agency experience. Ensure variety if possible, but prioritize depth and impact.

• Detail Your Process: For each case study, clearly outline the project's objective, your role, the challenges faced, your research methodology, design decisions, iterations, and the final outcomes or impact. Use visuals effectively.

• Highlight Agency Context: Explicitly mention client name (if permissible), industry, and the specific business goals your design addressed. Showcase how you managed client relationships and feedback.

• Quantify Impact: Wherever possible, use metrics (e.g., conversion rate improvements, user satisfaction scores, task completion times) to demonstrate the tangible business value of your work.

• Prepare Your Narrative: Be ready to walk through your portfolio, explaining your thought process and decisions confidently and concisely. Practice your presentation.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge provided. Identify the core problem, target audience, and key objectives.

• Time Management: Allocate your time effectively across research, ideation, design, and presentation preparation.

• Articulate Your Strategy: Be prepared to explain your approach to the challenge, including any assumptions you made, research methods you would employ, and how you would iterate based on feedback.

• Focus on Process: Demonstrate a clear, logical design process, even if you can't complete every step within the allotted time. Your thinking is as important as the final output.

📝 Enhancement Note: For operations-aligned roles, interviewers will look for structure, data-driven decision-making, and a clear understanding of how design impacts business outcomes. The portfolio review is a critical assessment of your operational ability to execute and deliver value.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is a mandatory requirement, expected to be used for all aspects of design, wireframing, prototyping, and collaboration. Proficiency here is paramount.

• FigJam: (Nice to have) A collaborative whiteboard tool that complements Figma, useful for brainstorming, workshops, and early-stage ideation.

• Miro: (Nice to have) Another popular collaborative whiteboard tool, often used for user journey mapping, brainstorming, and team alignment.

Analytics & Reporting:

• Web Analytics Tools: (Nice to have) Familiarity with tools like Google Analytics to understand user behavior on live products and inform design iterations.

• A/B Testing Methodologies: (Nice to have) Understanding how to design for and interpret results from A/B tests to optimize user experiences.

CRM & Automation: While not directly a CRM role, understanding how UX/UI design impacts user journeys within marketing funnels and potentially CRM systems can be advantageous. This is indirectly supported by the "Marketing" aspect of the role.

• Basic understanding of HTML, CSS, and JavaScript: (Nice to have) This allows for better communication with development teams and a more grounded approach to design feasibility.

📝 Enhancement Note: The emphasis on Figma and collaborative tools like FigJam/Miro highlights a modern, agile design workflow that is highly valued in operations for its efficiency and ability to facilitate rapid iteration and team alignment.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and prioritizing user needs in all design decisions.

• Data-Driven Decision Making: Utilizing research, analytics, and testing to inform and validate design strategies and solutions.

• Collaboration & Communication: Fostering open communication and strong partnerships across diverse teams and with clients to achieve shared goals.

• Efficiency & Effectiveness: Striving for streamlined processes and impactful design solutions that deliver measurable business results.

• Continuous Improvement: A mindset of learning, adapting, and refining designs and processes based on feedback and performance data.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with Product, Strategy, Engineering, and Marketing teams to ensure cohesive and aligned digital experiences.

• Client Partnership: Building strong, collaborative relationships with clients, acting as a trusted advisor for UX/UI strategy and execution.

• Feedback-Driven Iteration: Embracing a culture of constructive feedback, both giving and receiving, to continuously improve design quality and project outcomes.

• Knowledge Sharing: Willingness to share expertise, best practices, and insights with team members to elevate collective capabilities.

📝 Enhancement Note: These values and collaboration styles are indicative of a high-performing operations environment where teamwork, clear communication, and a focus on measurable outcomes are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Demands with User Needs: Navigating potentially conflicting priorities between client business objectives and genuine user requirements, requiring strong negotiation and strategic justification skills.

• Managing Multiple Projects and Stakeholders: Effectively juggling diverse client projects, each with unique requirements, timelines, and stakeholder groups, demanding excellent organizational and time management skills.

• Translating Complex Requirements into Intuitive Designs: Simplifying intricate functionalities or business logic into user-friendly interfaces that are both effective and engaging.

• Adapting to Evolving Technologies and Trends: Staying current with the latest UX/UI best practices, design tools, and digital marketing trends to ensure solutions remain innovative and competitive.

Learning & Development Opportunities:

• Advanced UX/UI Specialization: Opportunities to gain deeper expertise in specific areas like advanced user research, interaction design patterns, or UX for specific platforms.

• Client Strategy Contribution: Growing your involvement in strategic client discussions, contributing to broader digital transformation initiatives beyond pure design execution.

• Mentorship and Knowledge Sharing: Opportunities to mentor junior designers and share your expertise, solidifying your own understanding and leadership skills.

• Exposure to Diverse Industries: Working with a variety of U.S. companies will broaden your understanding of different market dynamics and user behaviors.

📝 Enhancement Note: Operations professionals often thrive when facing complex challenges that require analytical thinking and process improvement. This role offers such opportunities within the creative and strategic domain of UX/UI design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a client's aggressive business goal with user needs. How did you approach it, and what was the outcome?" (Focus on your process, negotiation, and data-driven justification).

• "Walk us through your process for defining the UX strategy for a new digital product or feature. What key inputs do you consider?" (Highlight research, analysis, and alignment with business objectives).

• "How do you ensure your UX/UI designs are not only aesthetically pleasing but also drive measurable business results for clients?" (Discuss metrics, A/B testing, and conversion optimization).

• "Describe a complex user flow you designed. What were the challenges, and how did you simplify it for the user?" (Showcase your problem-solving and information architecture skills). Company & Culture Questions:

• "What interests you about working for a digital agency like our client, and how does it align with your career goals?" (Research the client's portfolio and values).

• "How do you approach collaboration with engineers and product managers to ensure a smooth design-to-development handoff?" (Emphasize communication, documentation, and understanding technical constraints).

• "Given our focus on client success, how would you ensure your design work directly contributes to a client's ROI?" (Connect design impact to business metrics). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, use a clear structure: Problem -> Your Role -> Process -> Solution -> Results.

• Highlight Agency Experience: Explicitly mention client names (if allowed), project context, and how you managed client relationships and feedback loops.

• Show, Don't Just Tell: Use visuals (wireframes, prototypes, mockups) to illustrate your points. Discuss the why behind your design choices.

• Quantify Impact: Present metrics clearly. If exact numbers aren't available, discuss expected impact or qualitative improvements based on user feedback.

• Be Prepared for Questions: Anticipate questions about your design decisions, challenges, and how you'd handle specific scenarios.

📝 Enhancement Note: The interview preparation focuses on demonstrating not just design skill, but also operational acumen: strategic thinking, client management, process execution, and impact measurement.

📌 Application Steps

To apply for this Senior UX/UI Designer - Marketing position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight your 5+ years of UX/UI design experience, specifically emphasizing your agency background and proficiency with Figma. Use keywords from the job description, such as "user research," "wireframing," "prototyping," "information architecture," and "client-facing communication."

• Curate Your Portfolio: Ensure your online portfolio prominently features case studies from agency projects. Detail your design process, research methodologies, and the measurable impact of your work. Be ready to discuss these projects in detail.

• Prepare for Case Studies: Practice presenting your portfolio case studies, focusing on clear articulation of the problem, your approach, and the outcomes. Anticipate questions about your design decisions and client interactions.

• Research Truelogic and their Client: Understand Truelogic's business model and their client's services and market position. Prepare to discuss how your skills align with the agency's mission to create, optimize, and grow impactful digital experiences.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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