Senior UX/UI Designer

📍 Job Overview

Job Title: Senior UX/UI Designer

Company: GEICO

Location: Palo Alto, CA; San Francisco, CA; San Jose, CA; Bethesda, MD; Seattle, WA

Job Type: Full time

Category: UX/UI Design & Product Experience

Date Posted: September 16, 2026

Experience Level: 5+ years

Remote Status: Hybrid

🚀 Role Summary

• Design high-quality, customer-centered solutions leveraging strong core design craft and AI-assisted workflows.

• Develop functional prototypes and experimental interfaces to test and de-risk new concepts rapidly.

• Collaborate directly with product management, business, and engineering to meet customer and business needs.

• Stay ahead of emerging design and AI tools to advance the practice of UX/UI design within a multi-disciplinary team.

• Advocate for responsible and ethical approaches to AI in product and experience design.

📝 Enhancement Note: This role is explicitly focused on integrating AI and generative AI into the UX/UI design process, not solely for AI-driven projects but as a tool to accelerate and enhance all design outcomes. The emphasis is on a "growth mindset" and continuous learning in emerging technologies.

📈 Primary Responsibilities

• Collaborate with product, engineering, and business teams to identify and address customer and business needs through design.

• Translate complex ideas, including AI-driven and data-informed concepts, into intuitive and enhanced product experiences.

• Explore and leverage the emerging AI and generative AI landscape to inform high-quality design solutions across all project types.

• Champion a responsible and ethical approach to AI integration within product and user experiences.

• Manage shifting priorities, providing clear direction and input on product prioritization and early product definition.

• Advocate for the customer by employing human-centered design methods, including discovery, user research, and user testing.

• Facilitate and participate in workshops with internal and external stakeholders to ensure alignment with business objectives.

• Create process flows, user flows, wireframes, journey maps, and user interface specifications, utilizing AI tools to accelerate iteration.

• Deliver design assets for acceptance, development, and market release in close partnership with engineering teams.

📝 Enhancement Note: The responsibilities highlight a proactive approach to design, involving strategic input on product definition and prioritization, alongside the core execution of design deliverables. The integration of AI tools is positioned as a method to enhance efficiency and exploration.

🎓 Skills & Qualifications

Education: Bachelor’s Degree in a related field (e.g., Design, Human-Computer Interaction, Computer Science, or equivalent practical experience).

Experience: 5+ years of experience in User Experience (UX) design. (3+ years with a Master’s degree).

Required Skills:

• Demonstrated experience incorporating AI tools or AI-assisted workflows into design practice, through formal roles, side projects, or self-directed learning.

• Solid knowledge of AI, Machine Learning (ML), and generative AI capabilities and their application to product design.

• Ability to design, test, and demonstrate responsible AI interaction patterns through prototypes.

• Proficiency with design tools such as Figma.

• Experience designing for cross-channel experiences, including responsive web and native mobile interfaces.

• Demonstrated ability to work across the full design process: user research, UX design, UI design, and specifications.

• Ability to collaborate effectively with Product Management, Engineering, and Operations teams.

• Strong communication and storytelling skills, enabling clear articulation of design concepts and rationale.

• Familiarity with working within established design systems and agile development environments. Preferred Skills:

• Experience with AI-assisted design tools to accelerate exploration and iteration.

• Experience in creating functional prototypes and experimental interfaces to test new concepts.

• Ability to manage shifting priorities and provide input on product prioritization.

• Facilitation skills for workshops with stakeholders.

📝 Enhancement Note: The emphasis on AI-specific design skills, coupled with traditional UX/UI craft and experience in agile/design systems, indicates a role at the forefront of modern digital product development. The "3+ with Masters" option suggests a value placed on advanced education and research capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5+ years of UX/UI design work, with a clear emphasis on projects that demonstrate the application of AI-assisted workflows or AI/ML concepts.

• Include detailed case studies that highlight your process, from initial problem definition and user research to final design implementation and iteration.

• Demonstrate experience in creating wireframes, user flows, journey maps, and high-fidelity UI designs.

• Present examples of functional prototypes, particularly those that tested or de-risked new concepts or AI-driven features.

• For each project, clearly articulate the customer and business needs addressed, your role, the design decisions made, and the outcomes achieved (quantifiable results are highly valued). Process Documentation:

• Provide evidence of how you've integrated AI tools or AI-assisted workflows into your design process, detailing the specific tools used and the benefits (e.g., speed, exploration, iteration).

• Include examples of how you've advocated for responsible and ethical AI in product design and user experiences.

• Showcase your ability to collaborate with cross-functional teams (Product Management, Engineering, Business) and how you facilitated workshops or stakeholder alignment.

• Illustrate your approach to user research, user testing, and translating complex ideas into understandable solutions.

📝 Enhancement Note: Given the role's emphasis on AI and rapid prototyping, portfolios should prominently feature projects where these skills were central. Demonstrating the ability to articulate the "why" behind design decisions, especially those involving AI, and showcasing the impact of these choices will be critical.

💵 Compensation & Benefits

Salary Range: $109,675 - $172,200 annually.

Benefits:

• Competitive pay structure.

• Comprehensive benefits package.

• Flexibility options to support work-life balance.

• Personalized development programs for continuous learning and skill enhancement.

• Mentorship opportunities to guide career growth.

• Certification assistance to support professional development and specialized training.

Working Hours: Typically 40 hours per week. The hybrid nature of the role may offer some flexibility in scheduling, with 2-3 days required in the office.

📝 Enhancement Note: The salary range provided is a broad guideline. The final offer will depend on a variety of factors including the scope of responsibilities, the candidate's experience, education, location, and market conditions. The benefits highlight a commitment to employee growth and well-being, which is attractive for senior-level professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurance (specifically Auto Insurance). GEICO is a member of the Berkshire Hathaway family of companies, known for its financial strength and long-term perspective.

Company Size: Large enterprise (implied by company structure and Workday ATS usage, though specific numbers not provided). This typically means established processes, significant resources, and opportunities for impact at scale.

Founded: 1936. GEICO has a long history of innovation and brand recognition in the insurance sector.

Team Structure:

• The Senior UX/UI Designer will be part of a multi-disciplinary design and research team, implying collaboration with other designers, researchers, and potentially UX writers.

• This team operates within a larger Product Management and Engineering organization, requiring close collaboration with Product Managers and Software Engineers.

• The role is hybrid, suggesting team members may be distributed across different locations, necessitating strong remote collaboration practices alongside in-office interaction. Methodology:

• Human-Centered Design: A core principle, emphasizing deep understanding of customer needs through research and testing.

• AI-Assisted Workflows: Actively integrating AI and generative AI tools to accelerate design processes, exploration, and iteration.

• Agile Development: Working within established agile frameworks, requiring adaptability, iterative design, and close partnership with engineering.

• Data-Informed Design: Utilizing data and insights to inform design decisions and measure impact.

• Design Systems: Adherence to and contribution to established design systems for consistency and efficiency.

Company Website: [GEICO Website URL would be inserted here if available, but the prompt provided geico.com as domain_derived]

📝 Enhancement Note: GEICO's long history and association with Berkshire Hathaway suggest a stable, financially sound company with a focus on long-term strategy. The integration of AI into design implies a forward-thinking approach to technology adoption within a traditional industry.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This level signifies a high degree of autonomy, expertise, and the ability to influence design direction and best practices. It often involves mentoring junior team members and leading design initiatives.

Reporting Structure: The Senior UX/UI Designer will likely report to a UX Design Manager or Lead, within a broader Product Design or Digital Experience department. Collaboration will be extensive with Product Managers and Engineering Leads.

Operations Impact: The role has a direct impact on the customer experience, which is critical for customer acquisition, retention, and satisfaction in the insurance industry. By designing intuitive and effective digital products, this role contributes significantly to GEICO's brand reputation, operational efficiency, and ultimately, its business success. The integration of AI is positioned to enhance this impact by enabling faster delivery of better solutions.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven design, generative AI applications, or specific areas of UX research and interaction design.

• Leadership Development: Transition into a Lead Designer role, managing projects and mentoring junior designers, or potentially moving into a management track.

• Cross-Functional Experience: Gain broader exposure to product strategy, business operations, and engineering challenges within the insurance domain.

• Industry Recognition: Contribute to innovative design solutions that could set industry standards, especially in the emerging AI design space.

• Certification & Training: Leverage provided certification assistance and personalized development programs to acquire new skills and credentials.

📝 Enhancement Note: The "Senior" title, coupled with the emphasis on AI and innovation, suggests a role that offers significant intellectual challenge and opportunities for professional development beyond standard UX/UI tasks. The hybrid work model also hints at a modern approach to work-life integration for senior talent.

🌐 Work Environment

Office Type: Hybrid work model, requiring 2-3 days per week in the office. This suggests a blend of in-person collaboration and remote flexibility. The specific office environments are likely professional corporate settings designed for collaboration.

Office Location(s): Bethesda, MD; Seattle, WA; Palo Alto, CA. These locations offer access to tech hubs (Palo Alto, Seattle) and major metropolitan areas, providing diverse professional networks and amenities.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on workshops indicate a workspace that supports team interaction, brainstorming, and cross-functional alignment.

• Tools & Technology: Access to industry-standard design tools (e.g., Figma) and potentially advanced AI design platforms or resources will be available.

• Team Interaction: Opportunities to engage with a multi-disciplinary design and research team, as well as product and engineering counterparts, both in person and remotely.

Work Schedule: Standard full-time hours (40 hours/week) with potential for flexibility. The hybrid arrangement requires structured in-office days for collaboration, while remote days may offer more focused work time.

📝 Enhancement Note: The hybrid setup is common for senior roles, balancing the need for focused work with the benefits of in-person collaboration and team building. The choice of locations also suggests an effort to attract talent from diverse geographic and professional backgrounds.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess alignment with required skills, experience, and AI design proficiency.

• Portfolio Presentation & Discussion: Candidates will likely present a curated selection of their work, focusing on projects that showcase AI integration, human-centered design, and impactful outcomes. Expect detailed questions about your process, decision-making, and role in the projects.

• Skills-Based/Technical Interview: May involve discussions on design principles, AI capabilities, prototyping techniques, and problem-solving scenarios. A design exercise or case study might be presented.

• Cross-Functional Interviews: Meetings with Product Management, Engineering, and potentially other stakeholders to assess collaboration style, communication, and ability to integrate design into broader product development cycles.

• Behavioral & Cultural Fit Interview: Assessing alignment with GEICO's culture, values, and the "growth mindset" emphasized for this role.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where AI tools or AI-driven concepts were used. Detail your approach, the challenges, and the benefits achieved.

• Focus on Process: Explain your design methodology, particularly how you integrate user research, AI exploration, prototyping, and iteration.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs, focusing on customer experience improvements and business outcomes.

• Tell a Story: Structure your case studies as compelling narratives that highlight the problem, your solution, and the impact.

• Showcase Breadth and Depth: Include examples of different types of projects (web, mobile) and demonstrate both your core UX/UI craft and your innovative use of emerging technologies.

Challenge Preparation:

• AI Design Scenarios: Be prepared to discuss how you would approach designing for specific AI-driven features or integrating AI into existing workflows.

• Problem-Solving: Practice breaking down complex problems, identifying user needs, and proposing design solutions that balance user experience with business goals and technical feasibility.

• Collaboration & Communication: Prepare examples of how you’ve effectively collaborated with diverse teams and communicated design rationale to non-designers.

📝 Enhancement Note: The interview process will heavily weigh the candidate's ability to demonstrate practical experience with AI in design, not just theoretical knowledge. A strong portfolio is crucial, and candidates should be ready to articulate their strategic thinking and collaborative capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a required proficiency for design and collaboration.

• AI-Assisted Design Tools: Proficiency or demonstrated experience with tools that leverage AI for design exploration, iteration, content generation, or workflow automation. This could include tools for rapid prototyping, AI-powered ideation, or generating design assets.

• Prototyping Tools: Experience with tools beyond Figma for creating functional and experimental prototypes (e.g., InVision, Axure, or custom-built experimental interfaces).

Analytics & Reporting:

• While not explicitly listed, a Senior UX/UI Designer should be comfortable interpreting data from analytics platforms (e.g., Google Analytics, Adobe Analytics) to understand user behavior and inform design decisions. CRM & Automation:

• Familiarity with how UX/UI designs impact customer journeys within CRM systems and automated workflows is beneficial, though direct CRM tool proficiency may not be required for this role.

📝 Enhancement Note: The core requirement is proficiency in Figma and a demonstrated ability to integrate and leverage AI-assisted design tools. The company likely uses a modern tech stack for product development, so an adaptable candidate comfortable with new technologies is key.

👥 Team Culture & Values

Operations Values:

• Customer-Obsessed: A primary driver, ensuring all designs prioritize customer needs and deliver exceptional experiences.

• Results-Oriented: Focus on achieving tangible outcomes and business objectives through design solutions.

• Innovation: Embracing new technologies like AI and generative AI to push design boundaries and find novel solutions.

• Collaboration: Working effectively within a multi-disciplinary team and across departments to achieve shared goals.

• Growth Mindset: A commitment to continuous learning, adaptability, and embracing challenges as opportunities for development.

• Responsible & Ethical AI: Advocating for the thoughtful and fair application of AI in product design.

Collaboration Style:

• Cross-functional Integration: Close partnership with Product Management, Engineering, and Business teams is essential, requiring clear communication and shared understanding.

• Workshop Facilitation: Actively engaging stakeholders in collaborative sessions to align on vision, gather feedback, and co-create solutions.

• Iterative Design & Feedback: A culture that encourages sharing work-in-progress, receiving constructive feedback, and iterating designs based on insights from user testing and team input.

• Knowledge Sharing: A willingness to share learnings, best practices, and insights, particularly regarding new AI design tools and techniques.

📝 Enhancement Note: The emphasis on "growth mindset" and "customer-obsessed" suggests a dynamic and user-focused team culture. The active integration of AI indicates a team that is forward-thinking and open to exploring new methodologies.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating AI Landscape: Keeping pace with the rapid evolution of AI and generative AI tools and effectively integrating them into established design workflows.

• Balancing Innovation with Enterprise Needs: Applying cutting-edge AI design techniques within the structured environment of a large insurance company, ensuring solutions are both innovative and practical for business objectives and regulatory compliance.

• Cross-Functional Alignment: Ensuring consistent understanding and buy-in for AI-driven design concepts across diverse teams with varying technical expertise.

• Ethical AI Design: Developing and advocating for responsible AI interaction patterns that build trust and avoid bias or unintended consequences.

Learning & Development Opportunities:

• AI Design Specialization: Opportunity to become a subject matter expert in AI-assisted design within a large organization.

• Advanced Prototyping: Developing skills in creating complex, experimental prototypes to test novel AI-powered features.

• Industry Trends: Gaining deep insights into how AI is transforming the insurance industry and digital product design.

• Mentorship & Leadership: Potential to mentor junior designers and lead design initiatives, contributing to the team's overall growth and expertise.

• Formal Training: Access to certification assistance and personalized development programs to formally upskill in relevant AI and design technologies.

📝 Enhancement Note: This role presents a significant opportunity for a designer to be at the forefront of AI integration in product design, facing challenges that are both industry-wide and specific to large-scale enterprise application.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new feature that leverages generative AI to personalize customer communications in our insurance platform?"

• "Describe a time you used AI-assisted tools to accelerate your design process. What were the benefits and limitations?"

• "How do you ensure that AI-driven design solutions are ethical, responsible, and unbiased?"

• "Walk us through a complex UX/UI challenge you faced and how you used user research and design iteration to solve it." Company & Culture Questions:

• "What excites you about GEICO and the insurance industry from a design perspective?"

• "How do you embody a 'growth mindset' in your professional practice?"

• "Describe your experience working within a hybrid team environment and how you foster collaboration."

• "How do you stay current with emerging design trends and AI technologies?" Portfolio Presentation Strategy:

• AI Case Study: Dedicate a significant portion of your presentation to a project that clearly demonstrates your AI design skills. Detail your process, the tools used, the challenges, and the outcomes.

• Human-Centered Focus: Even when discussing AI, emphasize how your design decisions ultimately serve the customer and address their needs.

• Process Clarity: Clearly articulate your end-to-end design process, including research, ideation, prototyping, testing, and iteration.

• Storytelling: Present your work as compelling narratives that engage the interviewers and highlight your problem-solving abilities and impact.

• Tool Proficiency: Be ready to discuss your experience with Figma and any AI-assisted design tools you've used.

Challenge Preparation:

• Design Exercise: Expect a design challenge that may involve a hypothetical AI-related problem or a prompt to improve an existing digital experience. Focus on your process, critical thinking, and ability to articulate your design rationale.

• Prototyping Skills: Be prepared to discuss or demonstrate your ability to create functional prototypes, especially those that might simulate AI interactions.

📝 Enhancement Note: Candidates should prepare to speak extensively about their practical experience with AI tools and methodologies in design. The interview will assess not only craft but also strategic thinking, adaptability, and a proactive approach to innovation.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through the GEICO Workday job portal.

• Portfolio Customization: Curate your portfolio to prominently feature 2-3 projects that best showcase your experience with AI-assisted workflows, generative AI, human-centered design, and cross-channel design. Ensure each case study clearly outlines the problem, your role, your process (including AI integration), and the impact.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "UX/UI Design," "Figma," "Generative AI," "AI-assisted workflows," "prototyping," "user research," and "agile development." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, especially your approach to integrating AI, and prepare specific examples of successful collaborations and problem-solving scenarios. Be ready to present your portfolio with confidence and answer detailed questions about your work.

• Company Research: Familiarize yourself with GEICO's brand, its customer base, and its position in the insurance market. Understand their commitment to innovation and customer service, and be prepared to discuss how your design philosophy aligns with their values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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