Senior UX Strategist

📍 Job Overview

Job Title: Senior UX Strategist

Company: National University

Location: Remote, United States (California preferred)

Job Type: Full-time

Category: User Experience (UX) Strategy / Customer Experience (CX)

Date Posted: August 06, 2026

Experience Level: 6-8 Years (Mid-Senior Level)

Remote Status: Fully Remote

🚀 Role Summary

• Leads the strategic definition and optimization of the end-to-end prospective student journey across digital platforms.

• Drives customer discovery through in-depth user research, journey mapping, and service design to identify friction points and opportunities for improvement.

• Translates complex customer insights, behavioral data, and institutional priorities into actionable experience strategies and scalable digital solutions.

• Collaborates extensively with Product, Design, Marketing, Analytics, and Technology teams to influence roadmaps and create customer-centered digital experiences that enhance engagement, conversion, and enrollment outcomes.

📝 Enhancement Note: While the title is "Senior UX Strategist," the core responsibilities and emphasis on customer journey, service design, and cross-functional collaboration strongly align with a Revenue Operations or GTM Strategy focus within the education sector, specifically targeting the prospective student lifecycle. The role's objective is to directly impact conversion and enrollment, which are key revenue drivers for an educational institution.

📈 Primary Responsibilities

• Spearhead end-to-end prospective student journey mapping, service blueprinting, and comprehensive experience strategy development for National University's digital ecosystem.

• Define current and future-state prospective student journeys, pinpointing critical friction points, unmet needs, pivotal moments, and strategic opportunities to boost engagement, inquiry, application progression, and overall enrollment success.

• Translate insights from prospective students, alongside institutional priorities and business objectives, into robust experience strategies, actionable journey roadmaps, and prioritized recommendations that directly inform digital product and UX roadmaps.

• Develop and articulate clear experience frameworks, guiding principles, and future-state vision artifacts to ensure customer-centered digital experiences are consistently applied across the entire prospective student lifecycle.

• Foster strong partnerships with Marketing, Enrollment, Product, and Digital teams to ensure alignment between prospective student journey priorities and overarching institutional goals and long-term digital strategy.

• Develop and own the UX research strategy and roadmap specifically tailored to support prospective student experience initiatives, ensuring research efforts are targeted and impactful.

• Lead the execution of diverse qualitative and quantitative research methods, including stakeholder interviews, prospective student interviews, usability testing, surveys, concept validation, diary studies, and behavioral research.

• Synthesize comprehensive customer insights, behavioral analytics, market research, competitive analysis, and voice-of-the-customer findings into strategic recommendations that shape experience strategy and digital priorities.

• Establish and mature organizational UX research standards, repositories, tools, governance, and knowledge-sharing practices to deepen understanding of prospective student behaviors and needs.

• Manage research vendors, participant recruitment, research operations, and budgets to ensure high-quality and efficient research execution.

• Partner closely with the Digital Analytics team to integrate qualitative and quantitative insights, creating a holistic understanding of prospective student behaviors, motivations, and decision-making processes.

• Lead design thinking workshops, customer journey workshops, ideation sessions, and cross-functional innovation initiatives specifically focused on enhancing the prospective student experience.

• Facilitate collaborative discovery sessions with Product, Marketing, Engineering, Analytics, Enrollment, and Content teams to identify customer needs, define strategic opportunities, and align on future-state experiences.

• Gather, synthesize, and prioritize business, customer, and technical requirements, translating these into strategic experience recommendations, opportunity assessments, and implementation-ready requirements.

• Develop future-state journey concepts, service blueprints, experience frameworks, and innovation proposals aimed at improving prospective student engagement and enrollment outcomes.

• Research emerging trends in customer experience, AI, higher education, and digital innovation to proactively identify new opportunities that strengthen National University's prospective student experience.

• Influence digital product and experience roadmaps by effectively advocating for prospective student needs, championing journey improvements, and presenting evidence-based experience decisions.

📝 Enhancement Note: The extensive focus on journey mapping, customer discovery, and driving conversion/enrollment (which directly impacts revenue) indicates this role is critical for GTM and Revenue Operations, particularly within the education sector. The responsibilities involve strategic planning, process optimization for the student lifecycle, and cross-functional alignment to achieve business objectives.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Human-Computer Interaction, or a closely related field.

• Master’s degree or M.B.A. is strongly preferred, indicating a higher level of strategic and analytical capability. Experience:

• 6-8 years of progressive experience in UX Strategy, UX Research, Service Design, Customer Experience (CX), or Product Discovery roles.

• Proven track record of leading comprehensive journey mapping, customer research initiatives, design thinking workshops, and complex requirements gathering processes.

• Demonstrated experience in managing research vendors, UX research platforms, and cross-functional facilitation to achieve project goals.

• Experience designing user-centered experiences within the higher education or EdTech sector is highly preferred, showcasing domain-specific knowledge.

• A strong portfolio is essential, clearly demonstrating user-centered design across complex digital ecosystems and showcasing strategic thinking and impact. Required Skills:

• Deep expertise in qualitative and quantitative research methodologies, customer discovery techniques, experience strategy development, and human-centered design principles.

• Advanced facilitation, storytelling, and stakeholder management skills, with a proven ability to lead workshops, align diverse perspectives, and build consensus within complex organizational structures.

• Expertise in core UX strategy tools and frameworks, including journey mapping, service blueprinting, experience ecosystem design, design thinking, and innovation frameworks.

• Ability to synthesize customer research, market intelligence, competitive analysis, and business priorities into actionable strategies that effectively influence product, marketing, enrollment, and digital experience decisions.

• Demonstrated ability to influence senior leaders and cross-functional teams through compelling customer insights, strategic thinking, and evidence-based recommendations.

• Exceptional written, verbal, and presentation skills, with the ability to communicate complex ideas effectively to executives, stakeholders, and cross-functional teams.

• Strategic mindset with the ability to balance long-term vision, customer needs, organizational objectives, and practical execution realities.

• Proficiency in leveraging data-informed experience design practices, including understanding of behavioral analytics, conversion optimization, and experimentation frameworks.

• Solid understanding of accessibility standards (WCAG), responsive design principles, content strategy, and general digital experience best practices.

• Ability to work independently, lead through influence, navigate ambiguity effectively, and build strong partnerships across a diverse and matrixed organization.

• Demonstrated commitment to accountability, continuous improvement, collaboration, and customer-centered decision-making. Preferred Skills:

• Experience developing future-state vision artifacts, experience principles, opportunity frameworks, and strategic roadmaps that guide organizational decision-making.

• Familiarity with a range of UX research platforms and collaboration tools such as UserTesting, Userlytics, Dovetail, Miro, Figma, Qualtrics, etc.

• Exposure to AI, personalization technologies, emerging technologies, and digital innovation trends, with the ability to evaluate their impact on customer experience and business outcomes.

📝 Enhancement Note: The emphasis on a strong portfolio demonstrating impact and strategic thinking is crucial for operations roles. Candidates should prepare case studies that highlight process improvements, data-driven decision-making, and quantifiable results related to customer journey optimization and conversion.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Impactful Case Studies: Showcase at least 2-3 comprehensive case studies detailing end-to-end projects, focusing on the prospective student journey. Each case study should clearly articulate the problem, your strategic approach, the methodologies used (e.g., journey mapping, user research), your specific contributions, and the measurable outcomes achieved.

• Strategic Frameworks & Roadmaps: Include examples of strategic frameworks, future-state journey maps, service blueprints, or experience roadmaps that you have developed. These should demonstrate your ability to translate insights into actionable plans and influence organizational direction.

• Research Synthesis & Recommendations: Present examples of how you have synthesized complex qualitative and quantitative research findings into clear, actionable recommendations that have directly influenced product development, marketing strategies, or business decisions.

• Cross-functional Collaboration Examples: Highlight instances where you have successfully collaborated with diverse teams (Product, Marketing, IT, Enrollment) to drive initiatives, demonstrating your ability to influence and align stakeholders.

Process Documentation:

• Methodology Documentation: Clearly outline your preferred methodologies for user research, journey mapping, service design, and design thinking, explaining why specific approaches are chosen for different project contexts.

• Research Repository & Governance: If applicable, describe experience in establishing or contributing to research repositories or knowledge-sharing practices that make insights accessible and actionable across an organization.

• Requirements Gathering & Translation: Provide examples of how you translate customer needs and business objectives into clearly defined requirements for digital products or experience improvements.

• Innovation & Ideation Process: Detail your approach to facilitating innovation and ideation sessions, including techniques used to generate, evaluate, and prioritize new ideas for enhancing the customer experience.

📝 Enhancement Note: For this role, the portfolio should strongly emphasize the impact on conversion rates, lead generation, inquiry-to-application conversion, and ultimately, enrollment numbers. Demonstrating how UX strategy directly contributes to revenue generation is paramount.

💵 Compensation & Benefits

Salary Range:

Annual Salary: $78,496.00 - $105,974.00 USD

This range is provided based on the job posting and reflects the expected compensation for a Senior UX Strategist role with the specified experience level and responsibilities.

Benefits:

• Comprehensive Well-being Benefits: National University offers a holistic approach to employee benefits, focusing on supporting the "whole you" for employees and their families.

• Health Insurance: Includes medical coverage options.

• Retirement Savings Plan: Details on eligibility and plan structure would be available through HR.

• Paid Time Off: Typically includes vacation, sick leave, and holidays, with specific accrual rates and policies to be confirmed.

• Professional Development Opportunities: Support for continuous learning and skill advancement, crucial for a role focused on innovation and emerging trends.

• Tuition Assistance/Discounts: As an educational institution, potential for tuition benefits for employees and their families may be available.

Working Hours:

• Standard full-time work hours are expected, typically around 40 hours per week.

• Flexibility may be offered to accommodate remote work and differing time zones, though core collaboration hours will likely be required.

• Travel: Up to 10% travel may be required, likely for key team meetings, workshops, or strategic planning sessions.

📝 Enhancement Note: The provided salary range is competitive for a Senior UX Strategist in the US, particularly for a remote role. The benefits package, typical for a university, should be thoroughly reviewed for specifics on health coverage, retirement plans, and potential tuition benefits, which can add significant value. The "holistic approach to employee benefits" suggests a robust offering beyond standard health insurance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Higher Education / Educational Technology (EdTech)

National University operates within the dynamic higher education sector, increasingly reliant on digital strategies to attract, engage, and retain students. This industry is characterized by a mission-driven focus on student success, alongside the business imperatives of enrollment and program growth. The role's impact on the prospective student journey directly influences the institution's growth and mission fulfillment.

Company Size:

National University employs over 4,500 faculty and staff and serves over 45,000 students. This indicates a large, established organization with a significant digital footprint and a need for structured operations and strategic planning. For operations professionals, this size suggests opportunities for impact across a broad user base, but also potential for navigating larger organizational structures and processes.

Founded:

Founded in 1971, National University has a long history of serving students, particularly adult learners and working professionals. This legacy likely informs a culture that values experience, adaptability, and a commitment to educational access and innovation.

Team Structure:

• Operations Team: The Senior UX Strategist will likely be part of a broader Digital Experience, Product Management, or Marketing organization. This team is responsible for the digital presence and user engagement strategies.

• Reporting: The role is an individual contributor that leads through influence and expertise. It is expected to work closely with leadership in Product, Marketing, Enrollment, and Technology, reporting into a Director or VP level role within one of these functions.

• Cross-functional Collaboration: A significant aspect of this role involves deep collaboration with Product Managers, UX/UI Designers, Content Strategists, Digital Marketers, Enrollment Advisors, Data Analysts, and Technology/Engineering teams. Success hinges on building strong partnerships and aligning diverse perspectives towards a common goal.

Methodology:

• Data-Driven Decision Making: Emphasis on synthesizing customer research, behavioral analytics, and market intelligence to inform strategic decisions and experience design.

• Customer-Centricity: A core tenet is placing the prospective student at the center of all digital experience strategies and design decisions.

• Agile & Iterative Processes: While not explicitly stated, a modern digital organization like National University likely employs agile or iterative approaches for product development and experience enhancement, requiring flexibility and continuous improvement.

• Service Design & Journey Optimization: The role focuses on designing and optimizing the entire student lifecycle experience, which involves mapping complex service interactions and identifying points of improvement.

Company Website: https://www.nu.edu/

📝 Enhancement Note: The company's mission to serve adult learners and working professionals, combined with its large scale and digital focus, means that operational efficiency and strategic alignment are critical. The UX Strategist plays a pivotal role in ensuring the digital experience supports these diverse student needs and institutional goals.

📈 Career & Growth Analysis

Operations Career Level:

This is a Senior-level individual contributor role, positioned as an expert and leader in UX Strategy and Customer Experience within the prospective student journey. It requires significant autonomy, strategic thinking, and the ability to influence without direct authority. This level is typically a stepping stone to specialized leadership roles or broader strategic management positions within operations or product teams.

Reporting Structure:

The role is an individual contributor, meaning it does not have direct reports. However, it is expected to provide leadership and guidance through expertise and influence. The Senior UX Strategist will likely report to a Director or VP level within Product Management, Digital Experience, Marketing, or a related GTM function. This structure emphasizes strategic impact and cross-functional collaboration rather than hierarchical management.

Operations Impact:

The impact of this role is directly tied to revenue generation and institutional growth. By optimizing the prospective student journey, the Senior UX Strategist influences key metrics such as:

• Inquiry volume and quality

• Application submission rates

• Conversion rates at various funnel stages (e.g., inquiry to applicant, applicant to enrolled student)

• Student satisfaction and retention (indirectly, by setting the right expectations early)

• Brand perception and digital engagement

This role is crucial for aligning GTM efforts with customer experience, ensuring that marketing and sales efforts are supported by a seamless and compelling digital journey that converts prospects into enrolled students.

Growth Opportunities:

• Leadership in CX/UX: Potential to grow into a Lead UX Strategist, Head of UX, or Director of Customer Experience role, managing a team or a larger portfolio of strategic initiatives.

• Specialization: Opportunity to deepen expertise in specific areas like Service Design, Product Strategy, or Behavioral Economics within the EdTech context.

• Cross-functional Mobility: The strategic insights and cross-functional experience gained can lead to opportunities in Product Management, GTM Strategy, or Marketing leadership roles.

• Industry Expertise: Becoming a recognized expert in UX strategy for higher education, potentially leading to consulting or speaking opportunities.

• Continuous Learning: Access to professional development, conferences, and internal training to stay abreast of emerging trends in UX, AI, and digital innovation.

📝 Enhancement Note: This role offers significant potential for career advancement within the operations and GTM functions of the education sector. The strategic influence and direct impact on enrollment metrics make it a highly visible and valuable position for career growth.

🌐 Work Environment

Office Type: Fully Remote

This role is designated as fully remote, allowing the candidate to work from anywhere within the United States. Given the location is specified as "Remote, California," there might be a preference or requirement for candidates to reside in California, or at least be aligned with Pacific Time Zone working hours for core collaboration.

Office Location(s):

While the role is remote, National University has numerous campus locations across California and other states, as well as online program offerings. The remote nature of this position means no requirement to be based at a specific physical campus, offering flexibility.

Workspace Context:

• Collaborative Digital Environment: Expect a highly collaborative digital workspace, relying heavily on tools like Miro, Figma, Slack, Zoom, and other project management/communication platforms. The ability to foster connection and drive projects effectively in a virtual setting is key.

• Operations Tools & Technology: Access to a suite of digital tools for research, design, analytics, and collaboration will be provided or expected. Proficiency in these tools is essential for day-to-day operations.

• Team Interaction: Regular virtual meetings, workshops, and brainstorming sessions with a diverse, geographically dispersed team. Opportunities for informal digital "water cooler" chats or team-building activities will likely exist to foster camaraderie.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected.

• Flexibility in daily start/end times may be available, but candidates should be prepared to align with core business hours, particularly those in the Pacific Time Zone (given the "California" location mention), to facilitate real-time collaboration with teams and stakeholders.

• The remote nature allows for integration of personal needs, but consistent availability for key meetings and project work is paramount.

📝 Enhancement Note: For a remote role, demonstrating strong self-management, proactive communication, and the ability to thrive in a virtual, collaborative environment is as important as technical skills. Candidates should be prepared to discuss how they maintain productivity and engagement remotely.

📄 Application & Portfolio Review Process

Interview Process:

The interview process for a Senior UX Strategist role at an institution like National University typically involves multiple stages designed to assess strategic thinking, research expertise, collaboration skills, and cultural fit. Expect the following:

1. Initial Screening: A brief call with an HR representative or recruiter to assess basic qualifications, salary expectations, and interest in the role.

2. Hiring Manager Interview: A discussion with the direct hiring manager, likely a Director or VP, to delve into your experience, strategic approach to UX, research methodologies, and understanding of the prospective student journey.

3. Portfolio Review & Presentation: A dedicated session where you will present your portfolio, walking through 1-2 key case studies that best demonstrate your strategic thinking, research capabilities, and impact on user experience and business outcomes. This is a critical stage for operations roles.

4. Cross-functional Panel Interview: Interviews with key stakeholders from Product, Marketing, Enrollment, and Technology teams. This assesses your ability to collaborate, communicate effectively, and understand diverse perspectives. Questions will focus on how you've worked with these functions previously and how you'd approach collaboration in this role.

5. Executive/Senior Leader Interview: Potentially a final interview with a senior executive (e.g., Provost, Chief Digital Officer) to gauge strategic alignment, leadership potential, and overall fit with the university's mission and culture.

Portfolio Review Tips:

• Structure Your Presentation: Organize your portfolio presentation logically. Start with an overview of your experience, then dive into 1-2 detailed case studies. For each case study:

  • Context & Problem: Clearly articulate the business challenge or user problem.
  • Your Role & Strategy: Define your specific responsibilities and the strategic approach you took.
  • Methodology & Process: Explain the research and design methods used and why.
  • Key Insights & Decisions: Highlight critical findings and how they informed decisions.
  • Solutions & Outcomes: Showcase the implemented solutions and, most importantly, the measurable results (e.g., improved conversion rates, engagement metrics, reduced friction). Quantify whenever possible.

• Focus on Impact: Emphasize the impact of your work. How did your UX strategy contribute to National University's goals for student enrollment, engagement, or retention? Connect your work directly to business objectives.

• Showcase Strategic Thinking: Beyond just design execution, demonstrate your ability to think strategically about the entire customer journey, business goals, and long-term vision.

• Be Prepared for Deep Dives: Expect interviewers to ask probing questions about your decisions, methodologies, and the challenges you faced. Be ready to defend your approach with data and rationale.

• Tailor to the Role: Highlight projects that are most relevant to higher education, customer journey optimization, and driving conversion.

Challenge Preparation:

• Case Study Analysis: Be prepared for a potential take-home assignment or a live case study exercise. This might involve analyzing a specific student journey, identifying pain points, and proposing strategic solutions. Practice structuring your response with clear problem definition, research-backed insights, strategic recommendations, and a plan for implementation and measurement.

• Problem-Solving Scenarios: Anticipate questions about how you would approach specific challenges, such as improving a particular stage of the student funnel, integrating new technology, or resolving conflicting stakeholder requirements. Focus on your structured problem-solving process.

• Stakeholder Management: Prepare examples of how you have managed difficult stakeholder conversations, built consensus, and influenced decision-making in cross-functional environments.

📝 Enhancement Note: Operations roles, especially senior ones, heavily rely on the ability to demonstrate tangible impact. The portfolio review is your primary opportunity to showcase this. Focus on metrics that align with revenue generation and operational efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• User Research & Synthesis: UserTesting, Userlytics, Dovetail, Qualtrics (for surveys and feedback), Lookback, Maze. Experience with managing participant recruitment and research operations.

• Design & Prototyping: Figma (highly probable for collaborative design and prototyping), Miro (essential for workshops, journey mapping, ideation), Adobe Creative Suite (less critical for strategy, but common).

• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack, Microsoft Teams.

• Analytics & Data Visualization: Google Analytics, Adobe Analytics, Tableau, Power BI. Understanding how to leverage data from these tools to inform strategy.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics - proficiency in analyzing user behavior, conversion funnels, and engagement metrics.

• CRM Data: Familiarity with how CRM data (e.g., Salesforce, HubSpot, though not explicitly mentioned) can inform customer journey insights and segmentation.

• Reporting Dashboards: Experience in interpreting and leveraging data from dashboards to identify trends and opportunities.

CRM & Automation:

• CRM Systems: While not a CRM administrator role, understanding how CRM data is structured and used within enrollment and marketing processes is beneficial.

• Marketing Automation Platforms: Awareness of how platforms like HubSpot, Marketo, or Pardot are used to nurture leads and engage prospects.

• Integration Concepts: Understanding how different systems (CRM, CMS, Analytics, etc.) integrate and share data to create a cohesive customer experience.

📝 Enhancement Note: Proficiency with collaborative tools like Miro and Figma, alongside user research platforms and web analytics, is critical. The ability to interpret data from these systems and translate it into strategic actions is a key differentiator for operations professionals.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the prospective student, ensuring their needs are at the forefront of all digital experience strategies.

• Data-Driven Decision Making: Valuing evidence and insights from research and analytics to guide strategy, prioritize initiatives, and measure impact.

• Collaboration & Partnership: Fostering strong working relationships across diverse teams (Product, Marketing, Enrollment, IT) to achieve shared goals and drive integrated strategies.

• Innovation & Continuous Improvement: A proactive approach to exploring new technologies and methodologies to enhance the student experience and institutional effectiveness.

• Accountability & Impact: Taking ownership of outcomes and focusing on delivering measurable results that contribute to the university's mission and business objectives.

• Efficiency & Optimization: Striving to streamline processes and optimize the student journey for a more effective and engaging experience.

Collaboration Style:

• Facilitative Leadership: Leading workshops, ideation sessions, and strategic discussions to bring diverse perspectives together and build consensus.

• Influential Communication: Articulating insights and strategies clearly and persuasively to gain buy-in from stakeholders at all levels.

• Cross-functional Integration: Actively seeking opportunities to integrate UX strategy with Product development, Marketing campaigns, and Enrollment processes.

• Feedback-Oriented: Open to receiving and providing constructive feedback to continuously improve strategies, processes, and individual contributions.

• Knowledge Sharing: A culture of sharing insights, best practices, and learnings across teams to elevate the collective understanding and capability.

📝 Enhancement Note: The emphasis on collaboration, data-driven decisions, and customer-centricity aligns well with modern GTM and Revenue Operations principles. Candidates should be prepared to discuss how they embody these values in their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating a Large Organization: Influencing strategy and driving change within a large, established university structure can be challenging, requiring strong stakeholder management and patience.

• Balancing Diverse Needs: Simultaneously addressing the needs of prospective students, institutional priorities, and technical constraints requires adept prioritization and strategic trade-offs.

• Translating Insights into Action: Bridging the gap between complex research findings and actionable, implementable strategies for digital product and experience teams can be difficult.

• Measuring ROI of UX: Quantifying the direct impact of UX strategy on enrollment and revenue can be complex, requiring sophisticated analytics and attribution models.

• Keeping Pace with EdTech Trends: The higher education landscape is constantly evolving; staying ahead of new technologies, pedagogical approaches, and student expectations is an ongoing challenge.

Learning & Development Opportunities:

• Advanced UX & CX Methodologies: Opportunities to deepen expertise in areas like Service Design, Design Systems, AI-driven CX, and advanced qualitative/quantitative research techniques.

• Higher Education Industry Insights: Gaining specialized knowledge of the EdTech landscape, student lifecycle management, and the unique challenges and opportunities within higher education.

• Cross-functional Skill Development: Learning from experts in Product Management, Digital Marketing, Data Analytics, and Enrollment to broaden understanding of the end-to-end GTM and student acquisition funnel.

• Leadership & Influence Training: Developing skills in executive communication, strategic planning, and leading through influence, crucial for senior-level impact.

• Conferences & Certifications: Potential support for attending industry conferences (e.g., UXPA, CHI, relevant EdTech events) and pursuing relevant certifications.

📝 Enhancement Note: Proactively identifying these challenges and framing them as opportunities for growth and strategic problem-solving will be key during interviews. Demonstrating how you've overcome similar obstacles in past operations roles will be valuable.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the creation of a comprehensive prospective student journey map. What were the key insights, and how did they influence your strategic recommendations?" (Focus on process, insights, and strategic output)

• "How do you approach translating complex user research findings into actionable strategies for product and marketing teams? Provide an example." (Highlight synthesis, communication, and cross-functional alignment)

• "Imagine we want to increase inquiry-to-application conversion by 15%. What steps would you take as a UX Strategist to identify opportunities and develop a strategy?" (Demonstrate structured problem-solving, data utilization, and strategic recommendation development)

• "How do you balance the needs of prospective students with institutional priorities and technical constraints when developing experience strategies?" (Showcase strategic thinking, prioritization, and negotiation skills) Company & Culture Questions:

• "What interests you about National University specifically, and how do you see your UX strategy expertise contributing to our mission?" (Research the university's values, student demographics, and strategic goals)

• "How would you approach building relationships and gaining buy-in from stakeholders in a large, matrixed organization like ours?" (Discuss your collaborative approach and influencing tactics)

• "Describe your experience working with data analytics and behavioral insights. How do you use data to inform your UX strategies?" (Emphasize data-driven decision-making and analytical capabilities)

• "How do you stay current with emerging trends in UX, EdTech, and digital innovation?" (Showcase your commitment to continuous learning) Portfolio Presentation Strategy:

• Select Relevant Case Studies: Choose 1-2 projects that best showcase your ability to map journeys, conduct research, develop strategies, and drive measurable outcomes (ideally related to conversion or engagement).

• Quantify Impact: For each case study, clearly articulate the metrics you influenced (e.g., increased inquiry rates by X%, improved application completion by Y%, reduced drop-off at Z stage). If exact numbers aren't available, discuss the intended impact and how success would be measured.

• Focus on "Why" and "How": Explain the rationale behind your strategic choices and the methods you employed. Don't just show what you did, but why you did it and how it led to the outcome.

• Storytelling: Weave a narrative around your projects. Make it engaging and easy to follow, highlighting your problem-solving skills and strategic thinking.

• Be Prepared for Q&A: Anticipate questions about your process, challenges, and the specific impact of your work.

📝 Enhancement Note: For a Senior UX Strategist role that is so closely tied to GTM and revenue, your portfolio presentation should demonstrate a strong understanding of the conversion funnel and how UX strategy directly contributes to enrollment targets. Focus on metrics that matter to the business.

📌 Application Steps

To apply for this Senior UX Strategist position:

• Submit your application through the provided link on the National University careers portal.

• Portfolio Customization: Carefully curate your resume and portfolio to highlight your experience in UX strategy, user research, journey mapping, and service design, with a strong emphasis on higher education or similar customer acquisition journeys. Ensure your portfolio includes clear case studies demonstrating impact on conversion and engagement metrics.

• Resume Optimization: Tailor your resume to include keywords from the job description, such as "UX Strategy," "User Research," "Journey Mapping," "Service Design," "Customer Discovery," "Stakeholder Management," "Design Thinking," and "Cross-functional Collaboration." Quantify your achievements whenever possible.

• Interview Preparation: Practice articulating your experience using the STAR method (Situation, Task, Action, Result). Prepare specific examples for common UX strategy and behavioral questions, focusing on your strategic thinking, problem-solving skills, and ability to drive impact. Rehearse your portfolio presentation to ensure it is concise, compelling, and highlights measurable outcomes.

• Company Research: Thoroughly research National University's mission, values, student population (especially adult learners and working professionals), digital presence, and current strategic initiatives. Understand their competitive landscape in higher education and identify potential areas where UX strategy can make a significant impact.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.