Senior UX Researcher, Search Ads

📍 Job Overview

Job Title: Senior UX Researcher, Search Ads

Company: Google

Location: Mountain View, CA; Irvine, CA; New York, NY (United States)

Job Type: Full-Time

Category: User Experience Research / Product Research

Date Posted: August 04, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Lead comprehensive user experience research initiatives for Google's Search Ads products, driving product strategy and informing business goals through deep user insights.

• Collaborate closely with cross-functional teams, including Engineering and Product Management, to champion user-centric design principles and ensure product utility, usability, and helpfulness.

• Employ a diverse range of qualitative and quantitative research methodologies to uncover user needs, behaviors, and motivations across all stages of product development.

• Influence product roadmaps and partner decisions by translating complex research findings into actionable recommendations and measurable impact assessments.

📝 Enhancement Note: While the job title is "Senior UX Researcher," the responsibilities and preferred qualifications suggest a role with significant strategic influence and project leadership, aligning with a senior-level contributor who can independently manage research programs and mentor junior researchers. The focus on Search Ads within Google's advertising ecosystem indicates a need for understanding complex B2B/B2C advertising user journeys and business objectives.

📈 Primary Responsibilities

• Conduct and lead primary user research studies, including field studies, interviews, diary studies, ethnography, surveys, usability testing, and logs analysis, to identify unmet user needs and emerging business opportunities.

• Translate research findings into compelling