Senior UX Researcher, Commerce

Ōura
Full-time$148k-203k/year (USD)
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📍 Job Overview

Job Title: Senior UX Researcher, Commerce

Company: Ōura

Location: Remote - San Francisco, California, United States

Job Type: Full-Time

Category: User Experience Research / Operations

Date Posted: September 22, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

  • Spearhead holistic user research initiatives for global DTC eCommerce and enterprise portals, from initial scope formulation to strategic, actionable guidance.

  • Design and execute a range of qualitative research methodologies including user interviews, usability evaluations, concept testing, and card sorting.

  • Collaborate closely with Design, Product Management, Engineering, Insights, Marketing, and Commercial teams to identify and prioritize critical research needs.

  • Synthesize research findings into impactful deliverables such as journey maps, entry point analyses, Jobs to Be Done frameworks, page-level goal definitions, and friction maps.

  • Assess user experiences by integrating qualitative findings with quantitative analytics metrics, experimentation outcomes, and heuristic standards.

  • Effectively articulate research themes and customer motivations to leadership, directly linking them to overarching business and product metrics.

  • Elevate internal research operations by developing and implementing scalable frameworks, standardized templates, and lightweight workflows to streamline design validation processes.

📝 Enhancement Note: This role sits at the intersection of User Experience Research and Go-To-Market (GTM) operations, focusing on optimizing the customer journey within digital commerce and enterprise environments. The emphasis on "Commerce" and "enterprise portals" suggests a strong need for understanding B2B and direct-to-consumer (DTC) sales funnels, customer acquisition, and retention strategies through a research lens. The mention of AI-driven methodology highlights a forward-thinking approach to research operations and efficiency.

📈 Primary Responsibilities

  • Lead end-to-end user research projects for the Oura Commerce platform, including defining research questions, selecting appropriate methodologies, recruiting participants, conducting research, and delivering actionable insights.

  • Conduct in-depth user interviews to understand customer motivations, pain points, and unmet needs within the online purchasing and membership management experience.

  • Perform usability evaluations on current and proposed digital commerce features, identifying areas for improvement in user flow, navigation, and task completion.

  • Execute concept testing for new features or product offerings to gauge user reception and identify potential usability challenges before development.

  • Employ card sorting and tree testing to inform information architecture and navigation design for the Oura website and associated digital platforms.

  • Develop comprehensive customer journey maps that visualize the end-to-end customer experience, highlighting key touchpoints, emotions, and opportunities for optimization.

  • Apply Jobs to Be Done (JTBD) frameworks to understand the underlying needs users are trying to fulfill when interacting with Oura's commerce and membership platforms.

  • Map friction points within the user experience to identify key areas causing drop-offs or dissatisfaction in the purchase funnel.

  • Integrate qualitative research findings with quantitative data from analytics platforms (e.g., Google Analytics, Amplitude), A/B testing results, and heuristic evaluations to provide a holistic view of user behavior and experience.

  • Present research findings and strategic recommendations to executive leadership and cross-functional teams, translating complex insights into clear, compelling narratives that drive product and business decisions.

  • Contribute to the development and refinement of research operations, including creating standardized research templates, scalable frameworks, and efficient workflows for design validation.

  • Leverage modern AI tools to enhance research efficiency, such as automating participant screening, transcribing interviews, analyzing qualitative data, and managing research repositories, while upholding strict data privacy and ethical standards.

  • Collaborate with Product Management to define product strategy and roadmaps based on user insights and market trends.

  • Partner with Design teams to ensure user-centered design principles are integrated throughout the product development lifecycle.

  • Work with Engineering to understand technical constraints and opportunities related to implementing user-requested features or improvements.

  • Support Marketing teams by providing insights into customer segmentation, messaging effectiveness, and campaign performance from a user perspective.

  • Engage with Commercial (B2B) partners to understand their needs and how the Oura platform can better serve enterprise clients and business users.

📝 Enhancement Note: The responsibilities indicate a strategic role, not just an execution-focused one. The emphasis on "holistic user research initiatives," "strategic actionable guidance," and "elevate internal research operations" suggests the candidate will be instrumental in shaping the research function and its impact on the business. The inclusion of "enterprise portals" and "Commercial partners" points to a need to understand B2B user needs alongside DTC, requiring a broader perspective than typical e-commerce roles.

🎓 Skills & Qualifications

Education:

  • Bachelor's or Master's degree in Human-Computer Interaction (HCI), Psychology, Sociology, Anthropology, Cognitive Science, Human Factors, or a related field. Equivalent practical experience will also be considered. Experience:

  • A minimum of 5 years of dedicated user research practice, with a demonstrated track record of independently leading and executing end-to-end research studies that have directly influenced product strategy and development.

  • Proven experience evaluating digital commerce platforms, direct-to-consumer (DTC) experiences, and/or B2B, enterprise, SaaS, or other complex web applications. Required Skills:

  • Mastery of qualitative research methodologies, including but not limited to: in-depth interviews, contextual inquiries, usability studies (moderated and unmoderated), diary studies, and ethnographic research.

  • Expertise in qualitative data synthesis, including thematic analysis, affinity mapping, and distilling key insights responsibly from small user cohorts.

  • Proficiency in modern AI-driven research methodologies, including leveraging AI tools for participant recruitment, session moderation assistance, transcript analysis, managing research repositories, and knowledge sharing, while upholding rigorous standards for data privacy, ethics, and study integrity.

  • Deep expertise in deploying customer journey mapping, Jobs to Be Done (JTBD) frameworks, defining page-level objectives, conducting heuristic reviews, and performing comprehensive experience audits.

  • Adept at unifying qualitative insights with quantitative metrics, telemetry data, behavioral analytics suites, and A/B experiment results to form cohesive, data-informed narratives.

  • Exceptional workshop facilitation and communication abilities, with a proven capacity to build consensus and drive action across executive leadership and diverse cross-functional teams (Product, Design, Engineering, Marketing, Commercial).

  • Practical exposure to and understanding of centralized research repositories, behavioral analytics suites (e.g., Amplitude, Mixpanel), experimentation tools (e.g., Optimizely, VWO), and foundational principles of scalable research operations.

  • A strong track record of establishing or significantly scaling a high-impact research function within rapidly expanding organizations or agile startup environments.

  • Excellent written and verbal communication skills, with the ability to clearly articulate complex research findings and their implications.

  • Strong problem-solving skills and the ability to think critically about user needs and business objectives. Preferred Skills:

  • Experience researching products within the health, wellness, digital health, healthcare, or wearable technology sectors.

  • Experience working with or conducting research across international markets and diverse global user groups.

  • Familiarity with CRM systems and their role in understanding customer lifecycles.

  • Experience with SEO principles as they relate to user search behavior.

  • Knowledge of e-commerce best practices and conversion rate optimization (CRO) strategies.

📝 Enhancement Note: The emphasis on "AI-driven methodology" is a significant differentiator for this role, requiring candidates to not only be proficient in traditional UX research but also in leveraging advanced AI tools to optimize the research process. The requirement for experience in "digital commerce platforms" and "B2B, enterprise, SaaS" indicates a need for a broad understanding of different business models and user types beyond typical consumer-facing applications. The "5+ years" requirement suggests an expectation for a candidate who can operate with a high degree of autonomy and strategic influence.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

  • A comprehensive portfolio showcasing a minimum of 5 significant end-to-end user research projects, with a strong emphasis on projects related to digital commerce, e-commerce platforms, or complex web applications.

  • Each project within the portfolio should clearly articulate the research problem, the methodologies employed, the research process, key findings, and the tangible impact of the research on product strategy, design decisions, or business outcomes.

  • Demonstrations of how qualitative insights were integrated with quantitative data (analytics, A/B tests) to form actionable recommendations and drive measurable improvements.

  • Examples of deliverables such as detailed customer journey maps, Jobs to Be Done (JTBD) frameworks, user personas, and friction analyses.

  • Evidence of experience in developing or improving research operations, including scalable frameworks, standardized templates, or streamlined workflows for design validation.

  • Showcase proficiency in utilizing modern AI tools within the research process, detailing how AI assisted in participant recruitment, data analysis, or knowledge management, while maintaining ethical standards. Process Documentation:

  • Ability to document research processes clearly, from initial scoping and planning through execution, synthesis, and reporting.

  • Examples of how research findings were translated into actionable product requirements or design specifications.

  • Demonstrated experience in creating and maintaining research repositories or knowledge-sharing platforms to democratize insights across the organization.

  • Evidence of designing and executing A/B tests or other experiments informed by research to validate hypotheses and measure impact.

📝 Enhancement Note: For a Senior UX Researcher role, the portfolio is critical. It needs to demonstrate not just the ability to conduct research, but the strategic thinking, process ownership, and impact measurement expected at this level. The emphasis on "digital commerce" and "enterprise portals" means that case studies from these domains will be highly valued. The inclusion of "scalable frameworks" and "AI-driven methodology" suggests a need to showcase how the candidate operationalizes research and adopts new technologies.

💵 Compensation & Benefits

Salary Range:

  • Region 1 (Higher Cost of Labor): $172,550 - $203,000 USD per year

  • Region 2 (Mid Cost of Labor): $158,950 - $187,000 USD per year

  • Region 3 (Lower Cost of Labor): $147,900 - $174,000 USD per year

    Note: The specific region will be determined by your US location. Ōura uses a market-based approach to compensation, considering job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

Benefits:

  • Competitive salary commensurate with experience and determined by regional tier.

  • Comprehensive health, dental, and vision insurance plans.

  • Access to mental health resources to support overall well-being.

  • A complimentary Ōura Ring provided during your tenure as an employee.

  • Generous paid time off: 20 days of PTO annually, plus 13 paid holidays, and 8 days of flexible wellness time off (all prorated for start date).

  • Paid sick leave to ensure employees can recover when needed. Working Hours:

  • Standard full-time working hours are expected, typically around 40 hours per week. While the role is remote, the ability to coordinate with teams across different time zones may require some flexibility. The company culture emphasizes work-life balance, and the generous PTO policy supports this.

📝 Enhancement Note: The salary ranges provided are specific and tiered based on location, which is a common practice for remote roles to account for cost of living differences. The "Region 1" range is the highest, likely corresponding to major tech hubs like San Francisco. The benefits package is robust, with a unique perk of receiving an Oura Ring, aligning with the company's product focus. The mention of "prorated" benefits indicates standard HR practices for new hires. The exclusion of specific states suggests potential regulatory or operational limitations for remote employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Technology / Wearable Technology / Consumer Electronics

Company Size: Ōura is a rapidly growing company, indicating a dynamic and evolving work environment. This size suggests a balance between established processes and the agility of a startup, offering opportunities for impact and growth.

Founded: While not explicitly stated, Ōura has been in the market long enough to have an "award-winning product" and a "global community," implying a mature yet still innovative stage of development.

Team Structure:

  • The role reports into a function that collaborates closely with Design, Product Management, Engineering, Insights, Marketing, and Commercial teams. This indicates a highly cross-functional and collaborative environment, typical of product development in tech companies.

  • The "Senior" title suggests the UX Researcher will likely work within a dedicated UX Research team or a broader Product Design organization, potentially mentoring junior researchers or leading specific research initiatives.

  • The research function is expected to be integral to the product development lifecycle, influencing strategy and roadmap decisions. Methodology:

  • Data-Driven Decision Making: The role emphasizes integrating qualitative findings with quantitative analytics, experimentation, and heuristic standards, reflecting a commitment to data-informed product development.

  • User-Centricity: A core tenet of UX research, ensuring that user needs and behaviors are at the forefront of product design and strategy.

  • Agile Development Support: The need to streamline design validation choices and work within a rapidly expanding organization suggests an alignment with agile methodologies, where iterative feedback and quick decision-making are crucial.

  • Research Operations (Reps): A focus on elevating internal research operations indicates a strategic approach to scaling research impact through standardized frameworks and efficient workflows.

Company Website: https://ouraring.com/

📝 Enhancement Note: Ōura's mission to "empower every person to own their inner potential" through health technology suggests a company culture driven by innovation, well-being, and a strong product focus. The emphasis on "living our values" and empowering the team points to a culture that values employee growth and work-life balance. The "award-winning products" and global reach indicate a company with significant market traction and ambition.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior UX Researcher," indicating a mid-to-senior level position within the UX Research discipline. It requires a strong foundation in research methodologies, the ability to work independently, and the capacity to influence product strategy. The role is expected to contribute to the strategic direction of the commerce experience and potentially shape the research operations function.

Reporting Structure: While not explicitly stated, a Senior UX Researcher typically reports to a Lead UX Researcher, UX Research Manager, Director of Product Design, or a Head of User Experience. The role involves significant collaboration with Product Managers, Designers, Engineers, and Marketing/Commercial teams, requiring strong stakeholder management skills and the ability to navigate cross-functional dynamics.

Operations Impact: The Senior UX Researcher will have a direct impact on the success of Ōura's direct-to-consumer (DTC) e-commerce and enterprise portal experiences. By understanding user needs and pain points, this role will influence product strategy, optimize conversion rates, improve customer satisfaction, and contribute to the overall growth and revenue of the company. The insights generated will guide product development, marketing efforts, and strategic business decisions related to customer acquisition and retention.

Growth Opportunities:

  • Leadership in Research Operations: Opportunity to establish or scale research operations, developing frameworks, templates, and workflows that improve efficiency and impact across the organization.

  • Strategic Influence: Play a key role in shaping the product strategy for Oura's commerce and membership platforms, moving beyond execution to strategic recommendation and decision-making.

  • Domain Expertise: Deepen expertise in health technology, wearable devices, and the nuances of both DTC e-commerce and B2B enterprise user experiences.

  • Mentorship: Potential to mentor junior researchers and contribute to the growth of the UX Research team.

  • Cross-Functional Advancement: Develop strong relationships and a deep understanding of Product Management, Design, Marketing, and Commercial functions, potentially opening doors to related roles.

  • AI in Research Specialization: Become a leader in leveraging AI tools for UX research, a rapidly evolving and in-demand skill set.

📝 Enhancement Note: The "Senior" designation implies a significant level of autonomy and strategic contribution. The emphasis on "scaling research operations" and "influencing product strategy" suggests a career path that could lead to management or lead research roles, or specialization in research operations. The opportunity to work with AI tools also positions the candidate at the forefront of emerging research practices.

🌐 Work Environment

Office Type: This is a fully remote position, offering flexibility and the ability to work from home. While there's a slight preference for candidates in San Francisco, San Diego, or Boston, the role is primarily location-independent within the US.

Office Location(s): Remote within the United States. The company notes a preference for candidates located in San Francisco, San Diego, or Boston, suggesting these may be hubs for other teams or where leadership might be concentrated, but it does not mandate on-site work.

Workspace Context:

  • Remote Collaboration: The work environment will heavily rely on digital collaboration tools (e.g., Slack, Zoom, Google Workspace, project management software) to connect with dispersed team members.

  • Tools & Technology: Access to industry-standard UX research tools, analytics platforms, and potentially specialized AI software for research.

  • Team Interaction: Regular virtual meetings, workshops, and asynchronous communication will be key to maintaining team cohesion and project momentum. The success of this role depends on proactive communication and engagement with cross-functional colleagues.

  • Focus on Output: As a remote role, the emphasis will be on delivering high-quality research outcomes and meeting project deadlines, rather than on physical presence in an office.

Work Schedule:

  • Standard full-time hours (approx. 40 hours/week) are expected. Due to the remote nature and potential for global teams or customer bases, some flexibility in working hours might be necessary to accommodate meetings across different time zones. The company's emphasis on well-being and generous PTO suggests a culture that supports work-life balance.

📝 Enhancement Note: The remote nature of the role is a significant aspect of the work environment. Candidates should be comfortable with digital collaboration tools and possess strong self-management skills. The preference for specific locations might indicate opportunities for in-person meetups or team gatherings in the future, but the core expectation is remote work.

📄 Application & Portfolio Review Process

Interview Process:

  • Initial Screening: A recruiter or hiring manager will likely conduct an initial screening call to assess basic qualifications, experience alignment, and cultural fit.

  • Portfolio Review & Presentation: Candidates will be asked to present their portfolio, showcasing 3-5 key projects. This is a critical stage where the depth of research expertise, strategic thinking, and communication skills are evaluated. Be prepared to discuss your process, challenges, and the impact of your work.

  • Cross-Functional Interviews: Interviews with key stakeholders, including Product Managers, Designers, and potentially Engineering leads. These interviews will focus on your ability to collaborate, understand technical constraints, and translate user needs into actionable product requirements.

  • Research Operations / Strategy Discussion: An interview focusing on your experience with research operations, leveraging AI in research, and your approach to scaling research impact. You may be asked to discuss how you would approach specific challenges within Oura's commerce domain.

  • Final Interview: Potentially with a senior leader (e.g., Head of Product, VP of Design) to discuss overall strategic alignment and leadership potential.

Portfolio Review Tips:

  • Curate Strategically: Select projects that best highlight your experience in digital commerce, B2B/enterprise applications, and your ability to drive significant product or business impact.

  • Tell a Story: For each project, clearly articulate the problem, your role, the methodologies used, the challenges faced, your insights, and the tangible outcomes (e.g., increased conversion, reduced friction, improved user satisfaction). Use the STAR method (Situation, Task, Action, Result) as a guide.

  • Highlight Impact: Quantify results whenever possible. If direct metrics are not available, discuss the qualitative impact and how your research informed critical decisions.

  • Showcase Process: Detail your research process, including how you synthesized data, collaborated with teams, and handled any ethical considerations, especially concerning data privacy with AI tools.

  • Address AI Proficiency: Explicitly demonstrate how you've used AI tools to enhance your research process, focusing on efficiency gains, improved analysis, or better knowledge sharing, while emphasizing your commitment to ethical research practices.

  • Prepare for Questions: Anticipate questions about your decision-making process, how you handle conflicting stakeholder feedback, and how you measure the success of your research.

Challenge Preparation:

  • Hypothetical Scenarios: Be prepared to discuss how you would approach a research problem relevant to Oura's commerce platform (e.g., improving the checkout flow, understanding membership churn drivers, evaluating a new feature concept).

  • Process Improvement: You might be asked to outline how you would establish or improve research operations for a specific area, or how you would integrate AI tools into existing workflows.

  • Data Synthesis Exercise: You may be given a small dataset or a research scenario and asked to outline your synthesis approach and potential insights.

📝 Enhancement Note: The interview process emphasizes not only research skills but also strategic thinking, collaboration, and operational efficiency. The portfolio review is a key component, and candidates should prepare to articulate the business impact of their work, especially in the context of e-commerce and enterprise solutions. The specific mention of "AI-driven methodology" means candidates should be ready to discuss their practical experience with these tools.

🛠 Tools & Technology Stack

Primary Tools:

  • User Research Platforms: Tools for usability testing (e.g., UserTesting.com, Maze), session recording and replay (e.g., Hotjar, FullStory), survey tools (e.g., SurveyMonkey, Typeform, Qualtrics).

  • AI-Powered Research Tools: Platforms for participant recruitment automation, AI-assisted transcription and analysis (e.g., Dovetail, UserZoom's AI capabilities, or emerging specialized tools), AI-powered research repositories.

  • Collaboration & Communication: Slack, Zoom, Google Workspace (Docs, Sheets, Slides), Miro or FigJam for virtual whiteboarding and ideation.

  • Design Tools: Familiarity with Figma, Sketch, or Adobe XD for reviewing designs and prototypes.

Analytics & Reporting:

  • Behavioral Analytics Suites: Amplitude, Mixpanel, Google Analytics, or similar platforms to understand user behavior quantitatively.

  • Experimentation Tools: Optimizely, VWO, Google Optimize, or internal A/B testing frameworks to validate hypotheses derived from research.

  • Data Visualization Tools: Tableau, Power BI, or Looker for creating dashboards and communicating data insights.

CRM & Automation:

  • CRM Systems: Understanding of how CRM data (e.g., Salesforce, HubSpot) can inform user research and customer segmentation, particularly for B2B/enterprise contexts.

  • Project Management: Tools like Jira, Asana, or Trello for managing research projects and collaborating with development teams.

  • Research Repositories: Tools for storing, organizing, and sharing research findings across the organization (e.g., Dovetail, Confluence, dedicated internal platforms).

📝 Enhancement Note: The explicit mention of "AI-driven methodology" and "scalable research operations" suggests that proficiency with or a strong understanding of tools that facilitate these aspects of research is highly valued. This includes not just traditional UX research tools but also platforms that leverage AI for efficiency and advanced analytics suites for robust data integration.

👥 Team Culture & Values

Operations Values:

  • Customer Obsession: A deep commitment to understanding and advocating for the customer, ensuring their needs and experiences are central to product development and business strategy.

  • Data-Driven Innovation: Utilizing both qualitative and quantitative data, including AI-enhanced insights, to drive informed decisions and foster continuous product improvement.

  • Collaboration & Transparency: Working effectively across diverse teams (Product, Design, Engineering, Marketing, Commercial) with open communication and a shared understanding of goals.

  • Efficiency & Scalability: Developing and implementing robust research operations and frameworks that allow research to scale effectively within a growing organization.

  • Impact & Accountability: Focusing on delivering actionable insights that lead to measurable business outcomes and taking ownership of research initiatives from start to finish.

Collaboration Style:

  • Cross-Functional Partnership: Proactive engagement with Product Managers, Designers, Engineers, Marketing, and Commercial teams to ensure research is integrated early and often in the product lifecycle.

  • Insight Sharing: A culture of democratizing research findings through accessible repositories, presentations, and workshops to empower all teams with user understanding.

  • Constructive Feedback: An environment where feedback on research plans, methodologies, and findings is welcomed and used to refine approaches and strengthen outcomes.

  • Agile Iteration: A willingness to adapt research plans and methodologies based on evolving project needs and business priorities, often in alignment with agile development cycles.

📝 Enhancement Note: The company values likely reflect a blend of typical tech industry standards (customer focus, data-driven) with specific nuances for a health tech company (well-being, potential for impact on health outcomes) and a growing, remote-first organization (collaboration, scalability, efficiency). The emphasis on "AI-driven methodology" also suggests a value placed on innovation and leveraging cutting-edge technology.

⚡ Challenges & Growth Opportunities

Challenges:

  • Balancing E-commerce & Enterprise Needs: Effectively researching and synthesizing insights for both direct-to-consumer (DTC) e-commerce funnels and potentially more complex B2B/enterprise portal user journeys, which may have different user goals and contexts.

  • Integrating AI Ethically and Effectively: Navigating the adoption of AI tools in research while maintaining rigorous standards for data privacy, ethical considerations, and ensuring AI augments, rather than replaces, critical human judgment.

  • Scaling Research in a Growth Environment: Developing and implementing research operations and frameworks that can keep pace with Oura's rapid expansion, ensuring research impact is maintained and amplified.

  • Driving Strategic Influence: Translating research findings into actionable strategies that gain buy-in from executive leadership and influence product roadmaps in a competitive market.

  • Remote Collaboration Dynamics: Maintaining strong, effective collaboration and communication with dispersed cross-functional teams in a fully remote setting.

Learning & Development Opportunities:

  • Advanced AI in Research: Opportunities to become a leader in applying cutting-edge AI tools to UX research, developing expertise in areas like AI-assisted analysis, participant recruitment optimization, and predictive modeling.

  • E-commerce & B2B Strategy: Deepen understanding of the intricacies of DTC e-commerce conversion funnels, customer lifecycle management, and the specific needs of enterprise or commercial users.

  • Research Operations Leadership: Gain experience in building, scaling, and optimizing research functions, developing expertise in areas like research repository management, tool selection, and process standardization.

  • Cross-Functional Acumen: Develop a comprehensive understanding of product development, marketing strategies, and business operations by working closely with various departments.

  • Industry Trends: Stay abreast of the latest developments in UX research methodologies, health technology, and wearable devices through conferences, training, and internal knowledge sharing.

📝 Enhancement Note: The challenges presented are common for senior roles in fast-growing tech companies, particularly those focused on user experience and operational efficiency. The growth opportunities highlight pathways for specialization and leadership within the UX research domain and beyond.

💡 Interview Preparation

Strategy Questions:

  • "Describe a time you led a holistic user research initiative for a digital commerce platform. What was the business objective, your approach, and the impact on conversion rates or customer satisfaction?"

  • "How do you approach synthesizing qualitative insights with quantitative data (analytics, A/B tests) to inform product strategy? Provide an example."

  • "Discuss your experience with AI-driven methodologies in UX research. How have you leveraged AI tools, and what ethical considerations do you prioritize?"

  • "How would you go about understanding and mapping the customer journey for Oura's Membership service, considering both acquisition and retention?"

  • "Describe a situation where your research findings challenged existing product assumptions or led to a significant pivot in strategy. How did you present your case?" Company & Culture Questions:

  • "What interests you about Ōura's mission and products, particularly in the context of health technology and wearable devices?"

  • "How do you approach building consensus and influencing stakeholders (Product, Design, Engineering, Leadership) with your research findings?"

  • "Describe your experience working in a remote-first, fast-growing company. What strategies do you employ to ensure effective collaboration and communication?"

  • "How do you contribute to building or scaling research operations within a team?" Portfolio Presentation Strategy:

  • Structure for Impact: For each project, clearly define the problem statement, your specific role and responsibilities, the research questions, chosen methodologies, key findings, strategic recommendations, and the tangible outcomes or impact. Use visuals (screenshots, journey maps, charts) effectively.

  • Highlight Process and Rationale: Be prepared to explain why you chose specific methodologies, how you adapted your approach, and how you synthesized complex data into actionable insights.

  • Quantify Results: Whenever possible, present metrics that demonstrate the impact of your research (e.g., % increase in conversion, % decrease in task completion time, improvement in NPS). If direct metrics are unavailable, discuss qualitative impact and strategic influence.

  • Showcase AI Integration: Detail how AI tools were used in your projects, focusing on efficiency, depth of analysis, or knowledge management benefits, while also addressing any ethical safeguards.

  • Conciseness and Clarity: Practice your presentation to ensure it is clear, concise, and within the allotted time. Focus on the most impactful aspects of your work.

📝 Enhancement Note: The interview preparation focuses on demonstrating strategic thinking, practical application of research methodologies (especially in commerce and with AI), and the ability to drive business impact. Candidates should be ready to articulate not just what they did, but why and how it mattered.

📌 Application Steps

To apply for this Senior UX Researcher, Commerce position:

  • Submit your application through the official Ōura Careers page via the provided Greenhouse link.

  • Tailor Your Resume: Optimize your resume to highlight your 5+ years of user research experience, specifically mentioning your work with digital commerce platforms, B2B/enterprise applications, and any experience with AI-driven research methodologies or research operations. Use keywords from the job description.

  • Prepare Your Portfolio: Curate a portfolio showcasing 3-5 of your most impactful UX research projects. Ensure each project clearly articulates the problem, your process, key findings, and the measurable business or product impact. Prioritize projects related to e-commerce or complex web applications and be ready to discuss your use of AI tools.

  • Practice Your Presentation: Rehearse presenting your portfolio, focusing on clear storytelling, articulating your strategic thinking, and demonstrating the impact of your research. Be prepared to answer in-depth questions about your process and decisions.

  • Research Ōura: Familiarize yourself with Ōura's products, mission, values, and recent news. Understand their target audience and the competitive landscape in health tech and wearables. Consider how your research skills can specifically contribute to their commerce and membership strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Application Requirements

Candidates must have 5+ years of dedicated user research experience with a proven background in digital commerce or complex web applications. Proficiency in qualitative research methods, AI-driven research tools, and the ability to communicate insights to executive leadership are essential.