Senior UX Designer, Marketing Experience

📍 Job Overview

Job Title: Senior UX Designer, Marketing Experience

Company: Thomson Reuters

Location: Eagan, Minnesota, United States; Frisco, Texas, United States; Toronto, Ontario, Canada

Job Type: Full time

Category: User Experience (UX) Design / Marketing Technology Operations

Date Posted: September 15, 2026

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design & Strategy: Lead the design of core templatized experiences and reusable components for marketing web deliverables, ensuring brand consistency and scalability.

• Innovation & Brand Alignment: Create distinctive, brand-forward experiences for campaigns and key initiatives that push creative boundaries while staying true to brand identity.

• AI Integration: Leverage AI-native tools and Claude-based design solutions to accelerate design iterations, optimize workflows, and improve time-to-market for marketing assets.

• User-Centricity & Optimization: Conduct user research, usability testing, and design validation, then collaborate with optimization teams to iterate based on performance metrics and user feedback.

• Technical Collaboration: Work closely with engineering and product teams, possessing a deep understanding of web technologies (HTML, CSS, responsive design) for seamless design handoff and implementation.

📝 Enhancement Note: While the title is Senior UX Designer, the emphasis on marketing web deliverables, AI tools, and collaboration with optimization teams suggests a strong intersection with Marketing Operations and potentially Revenue Operations, focusing on the efficiency and effectiveness of marketing technology and customer-facing digital assets.

📈 Primary Responsibilities

• Design and architect core templatized experiences and reusable components to establish a scalable foundation for marketing web deliverables, ensuring brand consistency and adherence to design system principles.

• Develop innovative, brand-forward digital experiences for specific marketing campaigns and initiatives that deviate from standard templates while maintaining strong brand alignment and conveying a sense of forward-thinking.

• Integrate and leverage AI-native design tools, including Claude-based design solutions, to enhance design iteration speed, streamline workflows, and significantly reduce time-to-market for marketing content.

• Conduct comprehensive user research, plan and execute usability testing sessions, and perform design validation to gather critical insights that inform and refine design decisions, ultimately measuring design success against business objectives.

• Foster close collaboration with engineering and product development teams, ensuring a deep understanding of web technologies (HTML, CSS, responsive design) to facilitate smooth design handoffs and high-fidelity implementation of designs.

• Partner effectively with the marketing optimization team to conduct A/B testing on designs, collect and analyze user feedback, and implement iterative improvements based on performance data and key metrics.

• Contribute to the ongoing evolution and enhancement of the company's design system, including the creation and maintenance of detailed component documentation for broader team accessibility and utilization.

• Actively participate in design critiques, providing constructive feedback to peers and sharing valuable knowledge and best practices with the wider design and marketing teams to foster a culture of continuous learning and improvement.

📝 Enhancement Note: The responsibilities highlight a proactive approach to design, emphasizing not just creation but also the strategic implementation and iterative improvement of digital marketing assets, directly impacting GTM efficiency.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience.

Experience: 3-5 years of dedicated UX/UI design experience, with a proven track record in designing complex digital experiences, preferably within a marketing or technology-driven environment.

Required Skills:

• UX/UI Design Proficiency: Demonstrated expertise in user experience and user interface design principles, with a strong portfolio showcasing problem-solving abilities.

• Design Tools Mastery: High proficiency in industry-standard design software, including Figma, Adobe Creative Suite (XD, Photoshop, Illustrator), Adobe Firefly, and Adobe Experience Manager (AEM).

• Design Systems & Architecture: Strong understanding and practical application of design systems, component-based architecture, and their role in ensuring consistency and scalability.

• AI Design Tool Integration: Hands-on experience utilizing AI-native design tools and effectively integrating AI capabilities into design workflows to enhance productivity and innovation.

• Web Technologies: Solid working knowledge of fundamental web technologies, including HTML, CSS, and an understanding of responsive design principles to ensure cross-platform compatibility.

• Collaboration & Communication: Excellent verbal and written communication skills, with a proven ability to collaborate effectively with diverse, cross-functional teams, including product managers, engineers, and marketing stakeholders.

Preferred Skills:

• Marketing Design Expertise: Prior experience specifically designing digital marketing campaigns, landing pages, or other marketing-related digital experiences.

• Advanced AI Integration: Proficient experience with Claude API or other Claude-based design integrations, demonstrating an ability to leverage advanced AI functionalities.

• Accessibility Standards: Familiarity with design accessibility guidelines (WCAG) and inclusive design principles to ensure products are usable by all individuals.

• Research & Data-Informed Design: Experience with user research methodologies, usability testing, and applying data-driven insights (including synthetic audience research) to inform and validate design decisions.

• Agile Development: A track record of successfully shipping projects in agile environments, demonstrating the ability to deliver quickly and iterate effectively based on feedback and performance data.

📝 Enhancement Note: The emphasis on AI tools, AEM, and marketing-specific design suggests this role bridges UX and elements of Marketing Operations, requiring candidates to understand how design impacts GTM efficiency and lead generation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• UX Process Demonstration: Showcase a clear and logical UX design process, from initial research and ideation through to wireframing, prototyping, and final visual design.

• Component-Based Design: Include examples of designing reusable components and contributing to or utilizing design systems, highlighting an understanding of scalability and consistency.

• AI Integration Case Studies: Present specific examples of how AI-native design tools were used to solve design challenges, improve efficiency, or accelerate delivery.

• Marketing Campaign Examples: Feature at least one detailed case study of a marketing campaign or initiative where your design contributed to measurable business outcomes.

• Technical Implementation Understanding: Demonstrate an awareness of how your designs translate into functional web experiences, referencing HTML/CSS knowledge where applicable.

Process Documentation:

• Workflow Optimization: Provide examples of how you have optimized design workflows, either through tool adoption, process refinement, or automation.

• Design System Contribution: Detail your involvement in the creation, maintenance, or application of design systems and component libraries.

• Data-Informed Iteration: Showcase a project where user research, usability testing, or performance metrics directly led to significant design iterations and improvements.

📝 Enhancement Note: The portfolio should emphasize not just visual design but also the strategic application of UX principles within a marketing context, demonstrating efficiency gains through AI and a strong understanding of component-based architecture and web implementation.

💵 Compensation & Benefits

Salary Range:

• United States: $102,200 - $189,800 USD annually.

• Ontario, Canada: $105,000 - $155,000 CAD annually. This range is positioned based on factors including individual knowledge, skills, experience, and internal equity, forming part of a comprehensive Total Rewards program.

Benefits:

• Health & Wellness: Market-competitive health, dental, and vision insurance programs; disability and life insurance; access to the Headspace app; fitness reimbursement; Employee Assistance Program; optional hospital, accident, and sickness insurance (employee-paid); optional life and AD&D insurance (employee-paid); Group Legal Identity Theft Protection (employee-paid).

• Work-Life Balance & Flexibility: Flexible vacation policy; two company-wide Mental Health Days off; hybrid work model; "Flex My Way" policies supporting personal and professional responsibilities; up to 8 weeks of "work from anywhere" per year.

• Financial Well-being: Competitive 401k plan with company match (US); retirement savings (Canada); Employee Stock Purchase Plan; 529 Plan access.

• Professional Development: Tuition reimbursement; Grow My Way programming focused on AI-enabled future skills; opportunities for continuous learning and skill development.

• Time Off: Competitive vacation, sick and safe paid time off; paid holidays; parental leave; sabbatical leave.

• Other Perks: Employee incentive programs; commuter benefits; Adoption & Surrogacy Assistance.

Working Hours: Standard full-time hours, with flexibility and hybrid work arrangements designed to support work-life balance. Expected weekly hours are approximately 40.

📝 Enhancement Note: The detailed benefits package underscores Thomson Reuters' commitment to employee well-being and work-life balance, which can be a significant draw for operations professionals seeking stability and comprehensive support. The salary ranges provided are industry-standard for a Senior UX Designer role in these regions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Information Services, Technology, and Professional Services. Thomson Reuters is a global leader in providing trusted content and technology solutions for professionals in legal, tax, accounting, compliance, government, and media sectors. Reuters is a world-leading provider of trusted journalism.

Company Size: 26,000+ employees globally. This size indicates a large, established organization with structured processes and significant resources, offering stability and opportunities for impact across various departments.

Founded: The company has a long history, with Thomson Reuters as we know it formed through mergers and acquisitions, reflecting a legacy of innovation and adaptation in the information services industry.

Team Structure:

• Design & Marketing Integration: The Senior UX Designer likely sits within a broader Marketing or Product Design team, collaborating closely with Product Management, Engineering, and dedicated Marketing Operations teams.

• Cross-Functional Collaboration: This role emphasizes strong partnerships with engineering for implementation, product for strategy, and optimization teams for performance analysis, indicating a highly collaborative, matrixed environment.

• Specialization & Generalization: While focused on Marketing Experience, the role encourages growth in other UX specializations, suggesting a team that values both deep expertise and broad skill development.

Methodology:

• AI-Driven Design: A core methodology involves leveraging AI-native tools and solutions to accelerate design processes and enhance efficiency.

• Data-Informed Iteration: Design decisions are informed by user research, usability testing, and performance metrics, with a continuous feedback loop for improvement.

• Design System Approach: Emphasis on creating and utilizing reusable components and templatized experiences to ensure consistency, scalability, and faster delivery across marketing platforms.

Company Website: https://www.thomsonreuters.com/

📝 Enhancement Note: Thomson Reuters' focus on information, technology, and professional services, coupled with its global reach and commitment to truth and transparency, suggests a culture that values data integrity, strategic thinking, and impactful contributions. The emphasis on AI integration points to a forward-looking approach to operational efficiency.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UX Designer position, indicating a mid-to-senior level role. It requires independent contribution, leadership in design initiatives, and the ability to mentor junior designers. The scope involves not just individual design tasks but also shaping the foundational elements of marketing experiences and influencing design strategy.

Reporting Structure: The role likely reports to a Design Manager, Head of UX, or potentially a Director of Marketing Technology/Operations, depending on the specific team structure. Collaboration will be broad, involving product managers, marketing leads, and engineering counterparts.

Operations Impact: The impact of this role is significant. By designing efficient, user-friendly, and brand-aligned marketing experiences, the Senior UX Designer directly influences lead generation, customer engagement, brand perception, and ultimately, revenue. The integration of AI and optimization efforts aims to improve conversion rates and reduce marketing operational costs.

Growth Opportunities:

• Leadership Development: Potential to move into Lead UX Designer, Principal UX Designer, or UX Manager roles, overseeing larger projects or teams.

• Specialization Expansion: Opportunities to deepen expertise in areas like AI-driven design, accessibility, user research methodologies, or marketing technology strategy.

• Cross-Functional Mobility: Potential to transition into Product Management, Marketing Operations, or GTM Strategy roles, leveraging a strong understanding of user needs and technology implementation.

• Continuous Learning: Access to "Grow My Way" programming, AI-focused training, and industry conferences to stay current with evolving design and technology trends.

📝 Enhancement Note: This role offers a clear path for career advancement within UX and related GTM functions, with a strong emphasis on modern skill development like AI integration, which is highly valuable in operations-focused roles.

🌐 Work Environment

Office Type: The company operates a hybrid work model. This means employees are expected to work from a designated Thomson Reuters office location for a portion of their work week, with the remainder of the time being flexible (potentially remote).

Office Location(s): The role is open in Eagan, Minnesota; Frisco, Texas; and Toronto, Ontario. These are major business hubs, offering access to amenities and professional networks.

• Eagan, MN: A significant office location for Thomson Reuters, likely housing various business functions.

• Frisco, TX: A growing technology and business center near Dallas.

• Toronto, ON: A major Canadian business and technology hub.

Workspace Context:

• Collaborative Spaces: Offices are designed to support collaboration, with meeting rooms, common areas, and potentially open-plan workspaces.

• Technology Enabled: Expect access to standard office technology, high-speed internet, and the necessary software and hardware for design work (including powerful workstations). Access to internal design systems and collaboration tools will be readily available.

• Team Interaction: Regular opportunities for in-person interaction with design, marketing, and engineering teams, fostering strong working relationships and facilitating design critiques and brainstorming sessions.

Work Schedule: Standard full-time work schedule, typically around 40 hours per week. The hybrid model and "Flex My Way" policies offer flexibility in managing daily schedules and work locations within the hybrid framework.

📝 Enhancement Note: The hybrid model is a key feature, balancing in-office collaboration essential for design work with the flexibility valued by professionals. This setup is common in operations-adjacent roles that require both focused individual work and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter will review applications and resumes, focusing on keyword alignment and experience.

• Hiring Manager Interview: A conversation with the Hiring Manager to assess experience, cultural fit, and understanding of UX principles within a marketing context.

• Portfolio Review & Design Challenge: A dedicated session to present your portfolio, discuss your design process, and potentially complete a design challenge or case study relevant to marketing experiences and AI integration.

• Cross-Functional Interviews: Meetings with key stakeholders from Product, Engineering, and Marketing to evaluate collaboration skills and technical understanding.

• Final Interview: Potentially with a senior leader to discuss strategic alignment and long-term fit.

Portfolio Review Tips:

• Showcase the Process: Clearly articulate your design process for each project, highlighting research, ideation, iteration, and problem-solving.

• Quantify Impact: Where possible, include metrics demonstrating the success of your designs (e.g., improved conversion rates, reduced bounce rates, faster task completion).

• Highlight AI Integration: Specifically call out projects where you used AI-native tools, explaining the benefits and outcomes.

• Brand Alignment & Innovation: Demonstrate your ability to balance strong brand guidelines with innovative design solutions for marketing campaigns.

• Technical Understanding: Be prepared to discuss how your designs are implemented, referencing your knowledge of HTML/CSS and responsive design.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you grasp the business objectives and target audience specific to Thomson Reuters' marketing efforts.

• Focus on AI & Efficiency: Consider how AI tools could be applied to solve the challenge or streamline the design process.

• Structure Your Response: Organize your thoughts logically, clearly outlining your approach, key decisions, and expected outcomes.

• Prepare Questions: Have thoughtful questions ready about the team, the role, and the company's design philosophy.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge suggests that practical application and demonstrable skills are highly valued, especially concerning AI integration and marketing impact.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design: Figma (primary), Adobe XD, Adobe Photoshop, Adobe Illustrator.

• Prototyping: Figma, Adobe XD.

• Content Management: Adobe Experience Manager (AEM) – understanding its capabilities for managing marketing content and web experiences.

• AI Design Tools: Adobe Firefly, Claude API, other AI-native design solutions – demonstrating proficiency in leveraging these for accelerated workflows and innovative design.

Analytics & Reporting:

• User Research Platforms: Tools for conducting user interviews and usability tests (e.g., UserTesting.com, Lookback).

• Web Analytics: Familiarity with platforms like Google Analytics or Adobe Analytics to understand user behavior and performance metrics.

• A/B Testing Tools: Experience with optimization platforms to test design variations and gather performance data.

CRM & Automation:

• Marketing Automation Platforms: Understanding how UX designs integrate with platforms like Marketo, HubSpot, or Salesforce Marketing Cloud is beneficial.

• Collaboration Tools: Jira, Confluence, Slack, Microsoft Teams for project management and team communication.

📝 Enhancement Note: Proficiency in Figma, Adobe Creative Suite, AEM, and crucially, AI-native design tools like Adobe Firefly and Claude API, are essential. This tech stack is central to efficient marketing operations and GTM execution.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A primary value at Thomson Reuters, emphasizing a deep understanding of customer needs to deliver relevant and valuable marketing experiences.

• Compete to Win: Driving innovation and striving for excellence in design to outperform competitors and achieve business goals.

• Challenge (Y)our Thinking: Encouraging critical evaluation of existing processes and designs, embracing new ideas, and pushing creative boundaries, especially with AI.

• Act Fast / Learn Fast: A culture of agility, rapid iteration, and continuous learning, particularly important when adopting new technologies like AI.

• Stronger Together: Emphasizing collaboration, knowledge sharing, and mutual support across design, marketing, and engineering teams.

Collaboration Style:

• Cross-Functional Synergy: A highly collaborative approach, working closely with product managers, engineers, marketing specialists, and optimization teams to ensure cohesive and effective GTM strategies.

• Feedback-Driven: An open culture for design critiques and feedback exchange, fostering continuous improvement and shared ownership of design quality.

• Knowledge Sharing: Encouraging the sharing of best practices, tool insights, and design learnings across teams to elevate the overall capability of the marketing and design functions.

📝 Enhancement Note: The company values align closely with the demands of operations roles: a focus on customer outcomes, competitive drive, rapid adaptation (especially with AI), and strong teamwork are all critical for success in GTM and RevOps environments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Standardization and Innovation: Developing core templatized experiences while also creating unique, brand-forward designs for specific campaigns requires careful strategic planning and creative problem-solving.

• AI Integration Complexity: Effectively integrating and maximizing the benefits of AI-native design tools requires continuous learning and adaptation, as these technologies evolve rapidly.

• Cross-Functional Alignment: Ensuring seamless collaboration and clear communication across diverse teams (UX, Engineering, Product, Marketing, Optimization) to achieve shared goals.

• Measuring Design Impact: Developing robust metrics and analytics to accurately quantify the ROI of design initiatives, particularly those involving AI or new marketing strategies.

Learning & Development Opportunities:

• AI Design Specialization: Deepen expertise in AI-powered design tools and their application in marketing and GTM processes.

• Advanced UX Research: Opportunities to lead complex user research initiatives and apply findings to strategic design decisions.

• Marketing Technology Acumen: Gain a deeper understanding of marketing automation, CRM, and analytics platforms and how UX interacts with them.

• Leadership Track: Potential for mentorship, training, and project leadership roles to develop management and strategic planning skills.

📝 Enhancement Note: The challenges presented are typical for a senior role in a dynamic tech environment, offering opportunities for significant professional growth and skill development, particularly in cutting-edge areas like AI in design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creating a standardized component with delivering a unique, innovative campaign experience. How did you approach it?" (Focus on process, decision-making, and outcomes.)

• "How have you leveraged AI-native design tools to improve efficiency or achieve better results in a past project? Walk us through the process and impact." (Highlight specific tools, workflow changes, and quantifiable benefits.)

• "How do you ensure your designs are not only user-friendly but also align with broader marketing objectives and contribute to business goals like lead generation or customer engagement?" (Connect UX to GTM strategy and ROI.) Company & Culture Questions:

• "Thomson Reuters values 'Obsess over our Customers' and 'Act Fast / Learn Fast'. How do these values influence your approach to UX design, especially in a marketing context?" (Show understanding of company values and how they apply to your work.)

• "Describe your experience working within a hybrid environment and collaborating with remote and in-office teams. What strategies do you use to ensure effective communication and teamwork?" (Address the hybrid work model and collaboration.)

• "How do you approach design critiques and incorporate feedback from diverse stakeholders, including those with less design-specific expertise?" (Demonstrate communication and collaboration skills.) Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the problem, your process, the solutions, and the impact (quantified where possible).

• Highlight AI & AEM: Explicitly showcase projects where AI tools were used and discuss your understanding of AEM's role in implementing marketing experiences.

• Focus on Marketing Context: Emphasize how your UX decisions supported marketing objectives, brand identity, and user engagement for campaigns.

• Be Prepared for Technical Deep Dives: Be ready to discuss the technical feasibility and implementation aspects of your designs, referencing your HTML/CSS knowledge.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skill but also strategic thinking, an understanding of marketing operations, and proficiency with AI tools, aligning with the company's stated values and the role's specific requirements.

📌 Application Steps

To apply for this Senior UX Designer, Marketing Experience position:

• Submit Your Application: Complete the online application form through the Thomson Reuters career portal. Ensure your resume is tailored to highlight experience with UX/UI design, marketing experiences, AI tools, and relevant software like Figma and AEM.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your UX process, visual design skills, AI integration examples, and marketing campaign contributions. Ensure each project clearly articulates the problem, your solution, and the measurable impact.

• Practice Your Pitch: Prepare a concise and compelling presentation of your portfolio. Be ready to articulate your design process, decision-making, and the outcomes of your work, with a specific focus on how you've used AI tools and addressed marketing objectives.

• Research Thomson Reuters: Familiarize yourself with Thomson Reuters' products, services, and recent marketing initiatives. Understand their brand identity and explore their current digital presence to inform your interview discussions and demonstrate genuine interest.

• Prepare for Technical & Behavioral Questions: Anticipate questions about your design process, collaboration style, experience with AI tools, and how you handle challenges. Prepare specific examples that demonstrate your skills and alignment with the company's values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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