Senior UX Designer – Generative AI

📍 Job Overview

Job Title: Senior UX Designer – Generative AI

Company: Scrumconnect Limited

Location: Newcastle upon Tyne, England, United Kingdom

Job Type: Permanent

Category: User Experience (UX) Design / Generative AI

Date Posted: 2026-09-29

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end user experience design for a cutting-edge Generative AI platform, focusing on making complex AI behaviors understandable and trustworthy for government users.

• Drive user research and discovery initiatives to deeply understand government user needs, pain points, and concerns regarding AI-assisted workflows.

• Design intuitive interaction models for AI workflows, including RAG-based question-answering and agentic systems, ensuring clarity on AI actions and data provenance.

• Translate responsible AI guardrails and human-in-the-loop requirements into usable interface patterns, such as confidence indicators and source citations.

• Collaborate closely with Product Managers, UI Developers, and AI/Backend Engineers to ensure seamless design implementation and evaluation-driven iteration.

📝 Enhancement Note: This role is positioned within the intersection of UX Design and advanced AI technologies, specifically Generative AI, for a UK government client. The emphasis on "Responsible AI UX" and adherence to "GOV.UK Service Standard expectations" indicates a need for designers who can balance user needs with strict regulatory and ethical considerations. The role requires a strong understanding of complex system design and the ability to communicate AI processes clearly to non-technical users.

📈 Primary Responsibilities

• Conduct in-depth user research, including interviews and contextual inquiries, with internal government users and stakeholders to uncover pain points and trust concerns related to AI.

• Design comprehensive user journeys for AI-driven applications, ensuring transparency in AI processes, data sources, and the necessity of human oversight.

• Develop wireframes, interactive prototypes, and high-fidelity designs using tools like Figma, iterating based on usability testing feedback and engineering metrics.

• Implement and advocate for the GOV.UK Design System, ensuring design consistency and adherence to established patterns and accessibility standards (WCAG).

• Translate policy and technical guardrails into clear, actionable interface elements such as confidence indicators, source citations, and escalation workflows.

• Work collaboratively with cross-functional teams, including AI/Backend Engineers and Product Managers, to ensure technical feasibility and accurate implementation of designs.

• Contribute to "Docs-as-Code" documentation, articulating UX rationale, research findings, and design decisions to support knowledge transfer.

• Ensure all designs meet accessibility standards, adhering to WCAG guidelines for inclusive user experiences.

📝 Enhancement Note: The responsibilities highlight a need for a UX Designer with a strong grasp of AI concepts and their user-facing implications. The emphasis on "responsible AI UX," "human-in-the-loop checkpoints," and "trust, transparency, and explainability" suggests that candidates will need to demonstrate experience in designing for complex, high-stakes environments where user trust is paramount. The mention of "Docs-as-Code" and "OKUA knowledge-transfer framework" points towards a preference for candidates who can document their work thoroughly and contribute to a knowledge-sharing culture.

🎓 Skills & Qualifications

Education: Bachelor's degree in Human-Computer Interaction (HCI), Design, Computer Science, or a related field, or equivalent practical experience.

Experience: Minimum of 5 years of professional experience in UX design, with a strong emphasis on complex, data-heavy, or AI-powered products.

Required Skills:

• A robust portfolio showcasing end-to-end UX design for complex, data-intensive, or AI-driven products.

• Proven experience in conducting user research methodologies (e.g., interviews, usability testing, contextual inquiry) and translating findings into actionable design improvements.

• Demonstrated ability to design for trust, transparency, and explainability in software presenting automated or AI-generated outputs.

• Proficiency in industry-standard design and prototyping tools, with a strong preference for Figma.

• Practical experience working with or designing for the GOV.UK Design System.

• Deep understanding of accessibility and inclusive design principles, aligning with WCAG standards.

• Comfort and experience working within secure, regulated environments and handling sensitive data responsibly. Preferred Skills:

• Direct experience in designing UX for Large Language Model (LLM) or Retrieval-Augmented Generation (RAG) based products, or other AI-assisted decision-making tools.

• Experience in delivering digital services within the UK central government or wider public sector, including participation in service assessments.

• Familiarity with GOV.UK Service Standard expectations and their implications for UX design.

• Experience designing human-in-the-loop (HITL) or escalation workflows within regulated environments.

• Exposure to open-source design systems and engagement with relevant communities.

📝 Enhancement Note: The qualifications clearly indicate a need for a senior-level UX Designer with specialized experience in AI and government sectors. The "Desirable Experience" section highlights specific domain knowledge that would be highly advantageous, particularly experience with LLMs/RAG and the GOV.UK ecosystem. The requirement for a portfolio demonstrating complex product design is critical for evaluating a candidate's practical application of UX principles in challenging contexts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating end-to-end UX design process for complex, data-intensive, or AI-powered products.

• Case studies should clearly articulate the problem, user research conducted, design rationale, prototyping, usability testing, and iterative improvements made.

• Showcase examples of how you've designed for trust, transparency, and explainability in AI-driven outputs.

• Include examples of designs that adhere to or extend the GOV.UK Design System.

• Highlight your contributions to accessibility and inclusive design within your projects. Process Documentation:

• Evidence of thorough UX process documentation, including user research findings, design specifications, and rationale for key decisions.

• Documentation should reflect your approach to iterative design based on user feedback and performance metrics.

• Examples of how you have collaborated with engineering teams to ensure accurate implementation of designs, including any handover documentation or contributions to "Docs-as-Code" artifacts.

📝 Enhancement Note: The portfolio requirements are heavily focused on demonstrating a mature and well-documented UX process, particularly in the context of complex AI systems and government standards. Candidates should prepare to articulate not just the final designs but the entire journey, emphasizing how they navigated challenges related to AI explainability, trust, and regulatory compliance. The mention of "Docs-as-Code" suggests a preference for candidates who can integrate documentation seamlessly into development workflows.

💵 Compensation & Benefits

Salary Range: £60,000 - £75,000 per annum.

Benefits:

• Competitive salary reflecting experience and expertise in UX design and Generative AI.

• Opportunity to work on impactful projects for a UK government department, contributing to public service innovation.

• Professional development opportunities, including training and potential for attending relevant conferences or workshops.

• Exposure to cutting-edge Generative AI technologies and their application in public sector services.

• A collaborative and inclusive work environment that values diversity and innovation.

• Potential for flexible working arrangements, as per company policy and project needs.

Working Hours: 40 hours per week, with potential for flexibility.

📝 Enhancement Note: The provided salary range of £60,000 - £75,000 per annum is a reasonable estimate for a Senior UX Designer role with specialized Generative AI experience in the UK, particularly for projects involving government departments which often have specific budget considerations. This range aligns with industry benchmarks for senior-level design professionals possessing niche technical skills and experience in regulated environments. The benefits listed are typical for permanent roles in the tech consulting sector, emphasizing professional growth and impactful work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Consulting / Software Development. Scrumconnect Limited operates within the technology consulting sector, specializing in delivering digital transformation solutions.

Company Size: The exact size is not specified, but the company operates internationally, suggesting a medium to large organization with multiple teams and projects.

Founded: Founded in 2016, Scrumconnect has established itself in the digital transformation space, working with various clients, including public sector organizations.

Team Structure:

• The UX Design team likely operates in a cross-functional, agile manner, embedded within project teams dedicated to specific client engagements.

• This role involves close collaboration with Product Managers, UI Developers, and AI/Backend Engineers, indicating a team structure that prioritizes integrated product development.

• Reporting likely occurs within a project management hierarchy, with a UX Lead or Head of Design providing broader guidance and oversight. Methodology:

• Agile methodologies, likely Scrum or Kanban, are expected given the company name and the nature of digital product development.

• Emphasis on user-centered design principles, iterative development, and data-driven decision-making.

• Integration of design processes with engineering workflows, including "Docs-as-Code" for knowledge management.

Company Website: https://www.scrumconnect.com/

📝 Enhancement Note: Scrumconnect Limited appears to be a dynamic consultancy focused on digital solutions. The mention of working with a UK government department for a Generative AI platform suggests a project-driven environment where team members are often integrated into client-specific teams. The company's focus on agile methodologies and user-centered design implies a collaborative culture where design is a core component of the development lifecycle.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior," indicating a level of autonomy, expertise, and leadership within the UX design domain. A Senior UX Designer is expected to guide junior team members, influence design strategy, and manage complex design challenges independently.

Reporting Structure: The Senior UX Designer will likely report to a Lead UX Designer, Head of Design, or a Project Manager within Scrumconnect. They will also work closely with Product Managers and Engineering Leads on client projects.

Operations Impact: The UX Designer's impact will be significant, directly influencing the usability, trustworthiness, and adoption of a critical Generative AI platform for a government department. Success will be measured by user satisfaction, the clarity and efficacy of AI interactions, and adherence to stringent service standards, ultimately contributing to the successful implementation and impact of AI in public services.

Growth Opportunities:

• Specialization: Deepen expertise in designing for Generative AI, AI ethics, and responsible AI UX, becoming a subject matter expert in a rapidly growing field.

• Leadership: Progress to a Lead UX Designer or Design Manager role, overseeing teams and shaping design strategy for larger, more complex projects.

• Client Engagement: Develop strong client relationship management skills, presenting design strategies and research findings to senior stakeholders within government departments.

• Broader Impact: Contribute to the development of Scrumconnect's internal design practices, potentially mentoring other designers and influencing the company's approach to AI UX.

📝 Enhancement Note: The "Senior" designation implies that candidates should possess not only strong design skills but also the ability to mentor, lead, and strategize. The growth opportunities highlight a path for specialization in AI UX, leadership, and client-facing roles, which are valuable for career progression within a consultancy. The impact of this role is substantial, given its application in a public sector context with advanced AI.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a requirement to work from a physical office location. This is typical for roles requiring close collaboration, access to specific client resources, or adherence to government security protocols.

Office Location(s): Newcastle upon Tyne, Tyne and Wear, United Kingdom (NE1). This location is a key hub for business and technology in the North East of England.

Workspace Context:

• The workspace is expected to be collaborative, facilitating close interaction with Product Managers, UI Developers, and AI/Backend Engineers on a daily basis.

• Access to necessary design tools (e.g., Figma) and potentially specialized AI development environments.

• The environment will likely adhere to professional standards, with opportunities for team meetings, design critiques, and knowledge-sharing sessions.

• Given the government client, the office environment may also have specific security protocols in place.

Work Schedule: The standard working hours are 40 per week. While on-site, there may be some flexibility depending on project demands and Scrumconnect's company policies, but the primary expectation is regular office presence.

📝 Enhancement Note: The "On-site" requirement in Newcastle upon Tyne is a critical detail. This suggests that candidates must be willing and able to commute to this location regularly. The nature of the work, especially for a government client and involving sensitive data, often necessitates on-site presence for security and collaboration reasons.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess experience, skills, and alignment with the role's requirements, particularly experience with complex AI systems and government projects.

• Technical Interview: Likely with a Lead UX Designer or Product Manager to delve into your UX process, design thinking, and specific case studies from your portfolio. Expect questions about how you approach designing for trust, transparency, and explainability in AI.

• Portfolio Presentation: A dedicated session where you will present key projects from your portfolio, explaining your design decisions, research methodologies, and the impact of your work. Be prepared to discuss your experience with the GOV.UK Design System and designing for regulated environments.

• Cross-functional/Client Interview: An opportunity to meet with potential colleagues (e.g., developers, AI specialists) and possibly client representatives to assess collaboration style, technical understanding, and cultural fit. Questions may focus on your ability to work within agile teams and communicate complex UX concepts to diverse audiences.

• Final Interview: Potentially with a senior leader at Scrumconnect to discuss career aspirations, cultural fit, and final expectations.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest projects that best showcase your experience with complex systems, AI, regulated environments, and the GOV.UK Design System.

• Tell a Story: For each project, clearly articulate the problem, your role, the process (research, ideation, design, testing, iteration), key challenges, solutions, and measurable outcomes or impact.

• Highlight AI Specifics: Emphasize how you addressed challenges related to AI explainability, trust, uncertainty, and human-in-the-loop mechanisms.

• Demonstrate GOV.UK Familiarity: If possible, include a project that explicitly uses or references the GOV.UK Design System, explaining your approach to adherence and extension.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs (e.g., improved task completion rates, increased user satisfaction, reduced error rates).

• Be Prepared for Technical Depth: Understand the technical constraints and possibilities of AI technologies you've worked with.

Challenge Preparation:

• Be ready for hypothetical design challenges that might involve designing an interface for a new AI feature or addressing a specific user trust issue.

• Practice articulating your thought process clearly and concisely, explaining your assumptions and how you would gather more information.

• Prepare to discuss how you would integrate feedback from engineers and product managers into your designs.

📝 Enhancement Note: The interview process is structured to assess not only design skills but also specialized knowledge in AI UX and the government sector. The portfolio review is paramount, requiring candidates to present tangible evidence of their ability to handle complex, regulated, and AI-driven design challenges. Emphasis should be placed on demonstrating a methodical approach and the ability to communicate technical and design rationale effectively.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity design. Proficiency is a core requirement.

• User Research Tools: Experience with tools for conducting interviews, usability testing, and surveys (e.g., UserTesting.com, Lookback, SurveyMonkey) is expected.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools may be beneficial for different fidelity levels or specific interactive needs.

Analytics & Reporting:

• Analytics Platforms: While not a direct UX tool, understanding how to interpret data from analytics platforms (e.g., Google Analytics, Amplitude) to inform design decisions is valuable.

• Usability Testing Metrics: Experience in defining and measuring key usability metrics (e.g., task success rate, time on task, error rate, satisfaction scores) is crucial.

CRM & Automation:

• Collaboration Tools: Proficiency with project management and communication tools such as Jira, Confluence, Slack, and Microsoft Teams is standard for cross-functional collaboration.

• Documentation Tools: Experience with "Docs-as-Code" practices and tools like Markdown is specifically mentioned, indicating a need for seamless integration with engineering documentation workflows.

📝 Enhancement Note: The technology stack emphasizes design and collaboration tools, with a specific nod to "Docs-as-Code" which bridges design and engineering documentation. Proficiency in Figma is a must, and experience with user research and analytics platforms is highly valued for an iterative and data-informed design process.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for user needs, especially within the context of complex government services.

• Collaboration: Strong emphasis on teamwork, working closely with developers, product managers, and stakeholders to achieve shared goals.

• Innovation: Embracing new technologies like Generative AI and finding creative solutions to challenging design problems.

• Quality & Craftsmanship: Dedication to high-quality design outputs, adhering to design systems, accessibility standards, and best practices.

• Integrity & Responsibility: Especially relevant for government projects, a focus on ethical design, transparency, and building trustworthy systems.

Collaboration Style:

• Agile & Iterative: Working within agile frameworks, embracing continuous feedback loops and iterative design processes.

• Cross-Functional Integration: Seamlessly integrating UX design into the broader product development lifecycle, working shoulder-to-shoulder with engineering and product teams.

• Open Communication: Encouraging open dialogue, constructive critique, and knowledge sharing among team members.

• Data-Informed: Utilizing user research and performance data to guide design decisions and validate hypotheses.

📝 Enhancement Note: The culture and values align with modern tech consultancies focused on delivering high-impact digital solutions. For this specific role, the values of integrity, responsibility, and trust are paramount due to the government client and the nature of AI technology. Candidates should demonstrate how they embody these values in their design approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for AI Explainability & Trust: The primary challenge will be making complex Generative AI behaviors (e.g., retrieval, uncertainty, hallucination risk) understandable and trustworthy for users who may not be AI experts.

• Adhering to Government Standards: Balancing innovative UX design with the strict requirements of the GOV.UK Service Standard and accessibility guidelines (WCAG).

• Integrating Human-in-the-Loop: Designing effective human-in-the-loop (HITL) mechanisms and escalation workflows that are intuitive and efficient.

• Technical Constraints: Working within the technical feasibility of AI models and backend systems, requiring close collaboration with engineers.

• Sensitive Data Handling: Navigating the complexities of designing for secure, regulated environments that handle sensitive government data.

Learning & Development Opportunities:

• Generative AI UX Specialization: Become a leading expert in a highly sought-after field, gaining deep insights into LLMs, RAG, and prompt engineering from a UX perspective.

• Public Sector Digital Service Design: Develop expertise in designing for government, understanding its unique challenges, processes, and user needs.

• Advanced Design System Application: Hone skills in extending and applying established design systems like GOV.UK to novel AI applications.

• Mentorship & Leadership: Opportunity to mentor junior designers and take on leadership responsibilities within project teams.

• Exposure to Cutting-Edge Tech: Work at the forefront of AI development and its application in critical public services.

📝 Enhancement Note: The challenges presented are specific to the domain of AI and government UX, requiring candidates to demonstrate problem-solving skills in these complex areas. The growth opportunities are significant, offering deep specialization in a rapidly evolving field and valuable experience in public sector digital transformation.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex system where the underlying technology was difficult for users to understand. How did you ensure transparency and build trust?" (Focus on your process, research, and specific design solutions for explainability.)

• "How would you approach designing a user interface for a Generative AI tool that sometimes produces inaccurate or 'hallucinated' information? What strategies would you employ to manage user expectations and mitigate risks?" (Prepare to discuss confidence indicators, source citations, disclaimer strategies, and user feedback loops.)

• "Walk us through your process for adapting or extending an existing design system, such as the GOV.UK Design System, for a new type of functionality, like AI-driven interactions." (Highlight your understanding of design system principles and your approach to maintaining consistency while innovating.)

• "Imagine you're designing a human-in-the-loop review process for AI-generated content. What key elements would you include to make this process efficient and effective for government users?" (Focus on workflow design, clarity of tasks, and user support.) Company & Culture Questions:

• "What interests you about working with Generative AI technologies, and specifically in the public sector?" (Connect your passion for AI and public service.)

• "How do you stay updated on the latest trends in UX design, AI, and government digital services?" (Showcase your commitment to continuous learning.)

• "Describe your experience working within regulated environments or with sensitive data. How do you ensure your designs are compliant and secure?" (Emphasize your understanding of ethical considerations.)

• "How do you handle constructive criticism or conflicting feedback from stakeholders, developers, or users?" (Demonstrate your collaborative and adaptable approach.) Portfolio Presentation Strategy:

• Structure for Impact: For each case study, use a clear narrative: Problem -> Your Role -> Process -> Solution -> Outcome/Impact.

• Focus on Process: Detail your research methods, ideation techniques, prototyping fidelity, and how user feedback informed iterations.

• Quantify Achievements: Use metrics (qualitative and quantitative) to demonstrate the success and impact of your designs.

• Explain AI Considerations: Clearly articulate how you addressed specific challenges related to AI transparency, trust, and responsible usage.

• Visual Clarity: Ensure your presentation is visually appealing and easy to follow, with clear visuals of your designs and prototypes.

• Conciseness: Be mindful of time and present the most critical aspects of each project effectively.

📝 Enhancement Note: Interview preparation should focus on demonstrating a deep understanding of AI UX challenges, a robust design process, and experience within regulated or public sector environments. Candidates should be ready to articulate their design decisions with clear rationale and provide concrete examples from their portfolio.

📌 Application Steps

To apply for this Senior UX Designer – Generative AI position:

• Submit your application through the provided link on the Zoho Recruit platform.

• Portfolio Customization: Tailor your CV and portfolio to highlight your experience with complex systems, Generative AI, user trust and transparency design, and familiarity with the GOV.UK Design System. Showcase specific case studies that demonstrate your end-to-end UX process.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, key skills (UX Design, Generative AI, Figma, user research), and any experience with government projects or regulated environments. Use keywords from the job description.

• Interview Preparation: Thoroughly review your portfolio projects and prepare to present them, focusing on your process, rationale, and the impact of your design solutions. Practice answering strategy and behavioral questions related to AI UX and government services.

• Company Research: Familiarize yourself with Scrumconnect Limited's work and values, and understand the context of working with a UK government department. Research the GOV.UK Design System and Service Standards to demonstrate your preparedness.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.