Senior UX Designer, AWS Field Experience

📍 Job Overview

Job Title: Senior UX Designer, AWS Field Experience

Company: Amazon

Location: Boston, Massachusetts, United States; Dallas, Texas, United States; Seattle, Washington, United States

Job Type: Full-time

Category: User Experience (UX) Design / Product Design

Date Posted: 2026-09-16

Experience Level: 7+ Years

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end UX design for strategic AWS initiatives, focusing on customer-centric experiences for a global AWS Sales organization.

• Drive design thinking, interaction design, and user experience strategies, with a strong emphasis on designing for and with AI.

• Develop and execute a holistic UX strategy, ensuring seamless integration into agentic experiences and driving measurable improvements in seller effectiveness and efficiency.

• Act as a design leader, scaling design processes and mechanisms across multiple solutions and advocating for design excellence across the organization.

📝 Enhancement Note: While the raw input specifies a UX Designer role, this enhancement focuses on translating the responsibilities and required skills into the context of Revenue Operations and Sales Operations by highlighting the impact on sales effectiveness, efficiency, and the strategic importance of user experience in driving business outcomes within a large sales organization. The "AWS Field Experiences (AFX)" team's goal of making sellers effective and efficient directly aligns with core RevOps and SalesOps objectives.

📈 Primary Responsibilities

• Lead the complete UX design lifecycle for new and existing AWS field solutions, from initial concept and user research to high-fidelity prototyping and final execution.

• Negotiate design priorities, gain alignment on critical customer problems, and contribute to defining the product vision for AWS field tools.

• Design complex workflows and balance diverse user perspectives to create intuitive and efficient experiences for a global AWS Sales organization.

• Act as a self-starter, working autonomously while actively collaborating with and communicating effectively with cross-functional teams, peer designers, senior management, and stakeholders.

• Build and maintain strong, positive relationships with all stakeholders, including end-users, to ensure design solutions meet evolving business needs.

• Contribute to the overarching organizational strategy by understanding the holistic customer experience and producing designs that integrate seamlessly into agentic and automated workflows.

• Drive the definition and utilization of key functions that measure user experience health, both quantitatively and qualitatively, and proactively identify opportunities to "work backwards from the customer."

• Scale design processes and mechanisms across multiple solutions and throughout the organization, acting as a leader to raise the bar on design quality, creative thinking, and holistic problem-solving.

• Inspire passion and lead with conviction, fostering a culture of design excellence and innovation within the team and across related workstreams.

📝 Enhancement Note: These responsibilities have been expanded to emphasize the operational impact of UX design on sales productivity, process optimization, and the strategic integration of user experience into the broader GTM technology stack, aligning with RevOps and SalesOps principles.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Human-Computer Interaction (HCI), Design, Computer Science, or a related field.

• Master's degree in HCI or a related discipline is preferred. Experience:

• Minimum of 7 years of professional design experience, with a strong focus on end-to-end UX design processes.

• Demonstrated experience in leading design for complex, large-scale initiatives. Required Skills:

• A robust portfolio showcasing a wide range of work experience across all stages of user experience design, including user flows, wireframes, high-fidelity mockups, and interactive prototypes.

• Strong foundation and practical understanding of design thinking methodologies, user-centered design principles, and usability best practices.

• High proficiency in industry-standard design software (e.g., Figma, Sketch, Adobe Creative Suite) and AI-assisted design tools.

• Expertise in creating detailed user flows, wireframes, low-fidelity and high-fidelity designs, and interactive prototypes.

• Familiarity with interaction design principles, agentic experience design concepts, and information architecture.

• Exceptional design craft and a keen eye for detail in visual and interaction design.

• Proven ability to work autonomously, manage multiple priorities, and demonstrate good judgment in weighing trade-offs.

• Excellent stakeholder management skills, with the ability to build relationships and influence business strategy through compelling user experience narratives. Preferred Skills:

• Knowledge of front-end development languages such as JavaScript, CSS, and HTML.

• Strong problem-solving aptitude, business acumen, and a natural curiosity for understanding how user experiences are built and function.

• Proactive mindset with a strong sense of personal ownership for achieving positive results.

• Excellent interpersonal skills, with the ability to quickly build rapport and establish credibility with diverse teams and leadership.

• Strong communication and presentation skills, with a proven track record of presenting complex ideas to customers and colleagues in compelling and actionable ways.

• Ability to thrive in a fast-paced, dynamic work environment that demands independent self-direction, excellent time management, strong attention to detail, and a collaborative team spirit.

• Demonstrated experience performing user research, crafting personas, or developing Jobs-to-be-Done (JTBD) frameworks.

• Experience working closely with development teams to ensure design integrity and successful implementation.

📝 Enhancement Note: The "Basic Qualifications" and "Preferred Qualifications" have been structured to highlight skills directly applicable to operations roles, such as problem-solving, business acumen, stakeholder management, and the ability to translate user needs into actionable product strategies that drive efficiency. The portfolio requirement is emphasized as a key deliverable for demonstrating operational impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 significant projects that demonstrate end-to-end UX design ownership, from initial problem definition through to execution and impact measurement.

• Include detailed case studies for each project, clearly outlining the user problem, the design process followed, key decisions made, trade-offs considered, and the final design solution.

• For each project, provide quantitative and qualitative data that demonstrates the impact of the design on user behavior, efficiency, adoption, or business outcomes. This could include metrics like task completion rates, time-on-task, user satisfaction scores, or adoption metrics.

• Highlight examples of designing for complex workflows, balancing multiple user perspectives, and integrating AI or automation into the user experience.

• Demonstrate proficiency in presenting complex information clearly and persuasively, as if presenting to senior leadership or cross-functional stakeholders. Process Documentation:

• Provide examples of how you have documented design processes, user research findings, and design specifications for development teams.

• Illustrate your approach to iterating on designs based on user feedback, A/B testing results, or performance data.

• Show how you have contributed to or scaled design processes and mechanisms within a team or organization, focusing on efficiency and continuous improvement.

📝 Enhancement Note: This section is critical for operations roles. The emphasis is on demonstrating a systematic approach to design, data-driven decision-making, process optimization, and the ability to articulate the ROI of design initiatives, which are core tenets of revenue and sales operations.

💵 Compensation & Benefits

Salary Range:

• Boston, Massachusetts: $137,800 - $186,400 USD annually

• Dallas, Texas: $137,800 - $186,400 USD annually

• Seattle, Washington: $137,800 - $186,400 USD annually Benefits:

• Comprehensive Health Coverage: Medical, dental, vision, and prescription insurance.

• Life & Disability: Basic Life & AD&D insurance, with options for supplemental life plans.

• Wellness & Support: Employee Assistance Program (EAP), Mental Health Support, and a Medical Advice Line.

• Financial Wellness: Flexible Spending Accounts (FSAs), 401(k) matching program.

• Family Support: Adoption and Surrogacy Reimbursement coverage, Paid Time Off, and Parental Leave.

• Equity & Incentives: Sign-on payments and Restricted Stock Units (RSUs) as part of the total compensation package.

Working Hours:

• Standard full-time workweek is typically 40 hours.

• While the role is on-site, Amazon often offers flexibility in scheduling to accommodate work-life balance and operational needs, subject to team and manager approval.

📝 Enhancement Note: Salary ranges are provided based on the input data for specific US locations. The benefits list is comprehensive, including elements that are highly valued by professionals in operations roles, such as robust health coverage, financial planning tools, and support for work-life balance. The mention of RSUs and sign-on bonuses indicates a competitive total compensation package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cloud Computing, E-commerce, Artificial Intelligence, Technology Services. Amazon Web Services (AWS) is a leader in providing a broad set of global cloud-based products and services, powering innovation for businesses worldwide.

Company Size: Amazon is a massive global enterprise with hundreds of thousands of employees worldwide. This scale offers opportunities for significant impact and career development.

Founded: Amazon was founded in 1994 by Jeff Bezos. The company's culture is deeply rooted in customer obsession, a long-term orientation, and a drive for innovation.

Team Structure:

• The UX team within AWS Field Experiences (AFX) is a specialized group focused on enhancing the tools and platforms used by the AWS Sales organization.

• This role will involve close collaboration with Product Managers, Program Managers, Software Development Engineers, UX Researchers, and other UX Designers.

• The team operates within a matrixed structure common at Amazon, requiring strong influence and communication skills to drive alignment across various functions and leadership levels.

• The AFX team's goal is to make sellers effective and efficient, directly supporting the Go-To-Market (GTM) strategy and revenue generation efforts. Methodology:

• Customer Obsession: The core principle at Amazon, driving all design and development decisions to work backward from customer needs.

• Data-Driven Decisions: Emphasis on using quantitative and qualitative data to inform design choices, measure impact, and identify areas for improvement.

• Agile Development: Iterative design and development cycles, allowing for rapid prototyping, testing, and adaptation based on feedback.

• Bias for Action: A culture that encourages taking calculated risks and moving quickly to deliver value to customers.

• Invent and Simplify: Constantly seeking innovative solutions and streamlining processes to improve efficiency and user experience.

Company Website: https://www.amazon.com | https://aws.amazon.com/

📝 Enhancement Note: The company context emphasizes Amazon's culture of innovation, customer obsession, and data-driven decision-making, which are highly relevant to operations professionals. The team structure highlights the cross-functional nature of work, crucial for understanding how UX design contributes to GTM success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior UX Designer, indicating a mid-to-senior level of expertise. It requires significant independent contribution, leadership in design initiatives, and the ability to mentor or influence less experienced designers. The focus on "setting direction for a strategic AWS initiative" and "leading design for new and existing solutions" points to a role with substantial autonomy and strategic input.

Reporting Structure: The Senior UX Designer will likely report to a UX Design Manager or a Director of Design within the AWS Field Experiences (AFX) organization. They will collaborate closely with Product Management and Engineering leads.

Operations Impact: The primary impact of this role on operations is through the enhancement of tools and experiences that directly improve the efficiency, productivity, and effectiveness of the AWS Sales organization. By simplifying complex workflows, providing better access to information, and enabling seamless interaction with sales technologies, this role contributes directly to revenue generation, sales cycle acceleration, and customer satisfaction within the AWS ecosystem. The designs will aim to reduce administrative overhead for sales teams, allowing them to focus more on customer engagement and driving deals.

Growth Opportunities:

• Design Leadership: Potential to grow into Principal UX Designer, Design Lead, or Manager roles, overseeing larger design initiatives or teams.

• Specialization: Deepen expertise in areas such as agentic experience design, AI-driven user interfaces, or specific cloud technology domains.

• Cross-Functional Mobility: Opportunities to move into related roles in Product Management, Program Management, or UX Research within AWS or other Amazon business units.

• Mentorship: Opportunity to mentor junior designers and contribute to the development of design talent within the organization.

• Strategic Influence: Influence the strategic direction of key AWS sales tools and platforms, impacting global sales operations.

📝 Enhancement Note: This analysis frames the UX role through an operations lens, emphasizing its direct contribution to sales efficiency and revenue generation. Growth opportunities are presented in terms of leadership, specialization, and cross-functional impact, relevant to career advancement for operations-minded professionals.

🌐 Work Environment

Office Type: This role is designated as "On-site," meaning the primary work location will be within one of Amazon's designated office spaces in Boston, Dallas, or Seattle.

Office Location(s):

• Boston, Massachusetts

• Dallas, Texas

• Seattle, Washington Workspace Context:

• Collaborative Spaces: Amazon offices typically feature a mix of open-plan workspaces, private offices, and collaborative areas designed to foster teamwork and innovation. Expect access to meeting rooms, huddle spaces, and areas for brainstorming.

• Technology Rich: The workspace will be equipped with modern technology, including high-speed internet, robust IT support, and access to the necessary design software and hardware.

• Team Interaction: Opportunities for regular face-to-face interaction with immediate team members, cross-functional colleagues, and leadership, facilitating quick feedback loops and strong working relationships.

• Amazon Culture: Work within a dynamic and often fast-paced environment that encourages direct communication and a strong sense of ownership.

Work Schedule:

• The role is full-time, typically requiring 40 hours per week.

• While on-site, Amazon generally supports flexible work arrangements where feasible, allowing for some autonomy in managing daily schedules to balance personal needs with team and business objectives. This flexibility is often discussed and agreed upon with the hiring manager.

📝 Enhancement Note: The description of the work environment emphasizes the collaborative and technology-rich setting expected in a large tech company like Amazon, highlighting aspects that are conducive to efficient operations and project execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application and portfolio. Be prepared to discuss your experience and how it aligns with the role's requirements.

• Hiring Manager Interview: This typically involves a deeper dive into your background, design philosophy, and specific project experiences. Expect behavioral questions focused on collaboration, problem-solving, and leadership.

• Design Challenge/Portfolio Review: You will likely be asked to present your portfolio in detail. This may include a specific design challenge or a deep dive into 1-2 key projects, focusing on your process, decision-making, and the impact of your work.

• Cross-Functional Interviews: Interviews with peer designers, product managers, and engineers to assess your ability to collaborate effectively and integrate into the team.

• Leadership Principles Interview: Amazon places a strong emphasis on its Leadership Principles. Be prepared to provide specific examples of how you have demonstrated principles such as Customer Obsession, Bias for Action, Dive Deep, and Invent and Simplify.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best represent your skills in end-to-end UX design, complex problem-solving, and driving measurable impact. Prioritize projects that align with the "AWS Field Experience" context if possible.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process, key decisions, trade-offs, and the quantifiable results. Focus on why you made certain choices.

• Showcase Process & Impact: Clearly demonstrate your design thinking methodology, user research insights, iteration process, and how your designs solved user problems and achieved business objectives. Highlight metrics and ROI.

• Highlight AI/Agentic Design: If you have experience designing with or for AI, or creating agentic experiences, ensure these projects are prominently featured.

• Practice Your Presentation: Rehearse your portfolio walkthrough to ensure it is concise, engaging, and within any time limits. Be ready to answer in-depth questions about your work.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly understand the problem statement, target users, and business goals.

• Think Out Loud: Articulate your thought process clearly. Explain your assumptions, the methods you're considering, and your reasoning for choices.

• Focus on Process: Demonstrate a structured approach to problem-solving, even if you don't complete a fully polished design. Show how you would tackle the problem.

• Consider Edge Cases: Think about potential challenges, scalability, and integration with existing systems.

📝 Enhancement Note: This section provides actionable advice tailored to Amazon's hiring process, emphasizing the importance of the portfolio and Leadership Principles, which are critical for success in operations-related roles at the company.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, XD), InVision.

• AI Design Tools: Tools that assist in generating design concepts, iterating on UIs, or analyzing user data (specific tools may vary).

• User Flow & Wireframing Tools: Tools like Miro, Lucidchart, or built-in features within design suites.

Analytics & Reporting:

• Data Analysis Platforms: Familiarity with tools used to analyze user behavior data (e.g., Amplitude, Mixpanel, internal AWS analytics tools).

• Reporting & Dashboard Tools: Experience with creating or interpreting dashboards (e.g., Tableau, Power BI, internal Amazon reporting tools) to track UX metrics and business impact.

CRM & Automation:

• CRM Systems: Understanding of how CRM systems (e.g., Salesforce, custom AWS sales tools) are utilized by sales teams, and how UX design can enhance their usability and efficiency.

• Workflow Automation Tools: Familiarity with concepts and potentially tools related to automating sales processes, which UX designs often aim to simplify or integrate with.

📝 Enhancement Note: This section highlights the technical proficiency expected, focusing on design tools and an understanding of how UX integrates with analytics, CRM, and automation systems – all key components of a GTM technology stack managed by operations teams.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: Deeply understanding and advocating for the needs of AWS sales professionals to ensure the tools they use are effective and efficient.

• Bias for Action: Proactively identifying design opportunities and driving solutions forward, even with incomplete information, while managing risks appropriately.

• Invent and Simplify: Continuously seeking innovative ways to improve the user experience and streamline complex processes, making the tools intuitive and easy to use.

• Dive Deep: Thoroughly understanding the nuances of the AWS sales process, user workflows, and technical constraints to create impactful and well-informed designs.

• Ownership: Taking full responsibility for design outcomes, from conception to successful implementation and ongoing iteration.

Collaboration Style:

• Cross-Functional Integration: Working seamlessly with product managers, engineers, researchers, and other stakeholders to ensure designs are technically feasible, meet business objectives, and address user needs holistically.

• Data-Informed Design: Collaborating to define key performance indicators (KPIs) for user experience and utilizing data analytics to inform design decisions and measure success.

• Constructive Feedback: Engaging in open and honest feedback sessions, both giving and receiving constructive criticism to elevate the quality of design work and processes.

• Shared Vision: Contributing to and championing a shared vision for the AWS Field Experience, ensuring alignment across different teams and initiatives.

📝 Enhancement Note: This section connects Amazon's core Leadership Principles to the daily work and values of an operations-focused role, emphasizing the practical application of these principles in a design context that impacts business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing at Scale: Creating user experiences that are effective and intuitive for a diverse, global AWS sales force with varying technical proficiencies and workflows.

• Balancing Stakeholder Needs: Navigating complex requirements and priorities from multiple stakeholders (sales leadership, product, engineering) to deliver cohesive and impactful designs.

• Integrating AI/Agentic Experiences: Designing seamless and trustworthy interactions with AI-powered features, ensuring they genuinely enhance productivity rather than create confusion.

• Driving Adoption of New Tools: Encouraging sales teams to adopt new tools and workflows, requiring strong user advocacy and intuitive design solutions that clearly demonstrate value.

• Measuring Impact: Quantifying the specific business impact (e.g., time saved, deal acceleration, increased sales productivity) of UX design initiatives within a large sales organization.

Learning & Development Opportunities:

• Deepen AWS Expertise: Gain in-depth knowledge of the AWS ecosystem, sales processes, and the technology stack supporting global sales operations.

• Master AI/Agentic Design: Become an expert in designing next-generation user interfaces that leverage AI and automation.

• Leadership Development: Develop skills in leading design initiatives, influencing strategy, and mentoring other designers through Amazon's leadership development programs.

• Cross-Disciplinary Learning: Opportunity to learn from experts in product management, engineering, and data science, broadening your understanding of the entire product development lifecycle.

• Industry Exposure: Potential to attend industry conferences and workshops focused on UX design, cloud technology, and sales enablement.

📝 Enhancement Note: This section proactively addresses potential challenges inherent in a large-scale, strategic role within a complex organization, framing them as opportunities for skill development and professional growth relevant to operations professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex workflow for a user group with diverse needs. How did you approach it, and what was the outcome?" (Focus on process, user segmentation, and impact.)

• "How do you balance competing priorities from different stakeholders when leading a design initiative? Provide a specific example." (Emphasize negotiation, communication, and alignment skills.)

• "Walk me through a project where you used data (quantitative or qualitative) to significantly influence your design decisions or demonstrate the value of your work." (Highlight data-driven approach and ROI articulation.)

• "How would you approach designing an experience that integrates AI to assist a sales representative in their daily tasks?" (Focus on user trust, AI capabilities, and workflow integration.) Company & Culture Questions:

• "How do Amazon's Leadership Principles, such as Customer Obsession and Bias for Action, relate to your approach as a UX Designer?" (Prepare specific examples for relevant principles.)

• "Describe a situation where you had to work autonomously to solve a complex problem. What was your process?" (Assess self-direction and problem-solving skills.)

• "How do you ensure your designs are scalable and can be implemented effectively across different regions or teams?" (Focus on strategic thinking and practical implementation considerations.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, the solution, and the impact. Use the STAR method (Situation, Task, Action, Result) for behavioral questions.

• Quantify Impact: Wherever possible, present metrics that demonstrate the success of your designs (e.g., percentage increase in efficiency, reduction in task completion time, user satisfaction scores).

• Showcase Your Process: Explain why you made certain design decisions, your iterative process, and how you incorporated feedback.

• Be Ready for Deep Dives: Expect detailed questions about your design choices, tools used, and challenges encountered. Have specific examples ready.

• Connect to Business Goals: Frame your design work in terms of how it supports broader business objectives, such as driving sales productivity, improving customer satisfaction, or increasing operational efficiency.

📝 Enhancement Note: This preparation guide is tailored to Amazon's specific interview style, including the emphasis on Leadership Principles and a portfolio-driven approach, which are crucial for candidates applying to roles with operational impact.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the official Amazon Jobs portal using the provided URL.

• Curate Your Portfolio: Select 3-5 impactful projects that best showcase your end-to-end design process, problem-solving skills, and ability to drive measurable results. Ensure it highlights complex workflows, stakeholder management, and ideally, any experience with AI or agentic design.

• Optimize Your Resume: Tailor your resume to highlight keywords from the job description, focusing on your years of experience, core UX skills, leadership contributions, and achievements relevant to improving user efficiency and business outcomes.

• Prepare for Leadership Principles: Familiarize yourself with Amazon's 16 Leadership Principles. Prepare specific, concise examples from your career that demonstrate how you embody these principles, especially Customer Obsession, Bias for Action, Dive Deep, and Invent and Simplify.

• Research AWS Field Experiences (AFX): Understand the team's mission to support the AWS Sales organization and how UX design contributes to seller effectiveness and efficiency. This will help you tailor your responses and ask insightful questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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