Senior Social Media Content Designer

📍 Job Overview

Job Title: Senior Social Media Content Designer

Company: Humana

Location: Remote (US)

Job Type: Full time

Category: Marketing Operations / Creative Operations / Content Strategy

Date Posted: 2026-09-14

Experience Level: 5-10 years

Remote Status: Remote

🚀 Role Summary

• Develop platform-native organic social content that captures attention and strengthens brand connection across various social media channels.

• Translate business priorities, audience insights, and social media trends into compelling and engaging content strategies for the healthcare industry.

• Design visual content systems, refine platform personas, and ensure brand voice consistency across all organic social media efforts.

• Collaborate closely with social media strategists, copywriters, designers, and creative leadership to conceptualize, develop, and deliver high-quality social content.

• Leverage performance data and emerging trends to optimize content effectiveness, engagement, and accessibility in a fast-paced environment.

📝 Enhancement Note: This role is positioned within a Marketing or Creative Operations framework, focusing on the execution and strategic design of organic social media content. The emphasis on platform-native content, brand consistency, and data-driven optimization suggests a need for deep understanding of social media ecosystems and user engagement patterns within the healthcare sector.

📈 Primary Responsibilities

• Create bespoke, platform-native organic social content across various formats including static posts, carousels, short-form video concepts, stories, and social graphics.

• Utilize audience insights, platform behaviors, and performance data to design content that effectively captures attention and drives meaningful interaction.

• Establish and maintain consistent personas, tone, and style systems for Humana’s social media accounts to ensure brand coherence across all posts and campaigns.

• Partner with copywriters, designers, social strategists, and creative leadership to concept, develop, refine, and deliver high-quality social content aligned with business objectives.

• Apply current social media best practices, emerging trends, accessibility standards (e.g., WCAG guidelines for digital content), and brand guidelines to enhance engagement and content effectiveness.

• Translate complex healthcare messages into clear, meaningful, and human-centric social experiences that resonate with members, patients, and communities.

• Collaborate with cross-functional teams to integrate social content strategies with broader marketing and communication initiatives.

• Monitor social media trends and platform updates, proactively identifying opportunities for innovative content creation and engagement.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking. The emphasis on "platform-native" content and "social-first creative" indicates a need for designers who understand the nuances of each social media platform (e.g., Instagram Stories vs. LinkedIn posts) and can tailor content accordingly.

🎓 Skills & Qualifications

Education: Bachelor’s degree in design, communications, marketing, journalism, English, or a related field.

Experience: 5+ years of experience in social media content design, content strategy, creative development, digital design, or a related discipline.

Required Skills:

• Proven ability to create social-first content across multiple platforms (e.g., static posts, carousels, short-form video concepts, stories, social graphics).

• Strong portfolio demonstrating social-first content creation, including examples of platform-specific visual and/or written content.

• Experience applying brand guidelines, voice, tone, accessibility standards, and platform-specific best practices to organic social media content.

• Demonstrated ability to manage multiple projects simultaneously, collaborate effectively cross-functionally, and deliver content within a fast-paced environment.

• Proficiency in translating complex information into clear, engaging, and accessible digital content.

• Understanding of audience insights and performance data to inform content design and optimization. Preferred Skills:

• Experience creating organic social content specifically for the healthcare, insurance, wellness, financial services, or another regulated industry.

• Experience developing account personas, content pillars, recurring social formats, or social voice and tone systems.

• Working knowledge of social analytics tools and the ability to translate performance insights into actionable content recommendations.

• Proficiency with design software such as Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, Canva, or comparable creative software.

• Familiarity with paid social creative, influencer or creator content strategies, employee advocacy programs, or integrated campaign development.

📝 Enhancement Note: The preferred qualifications strongly suggest that candidates with experience in regulated industries and familiarity with specific design and analytics tools will have a significant advantage. The emphasis on a portfolio is critical for demonstrating practical skills in social-first content creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5+ years of social-first content design experience.

• Explicit examples of platform-native organic content created for diverse social media channels (e.g., Instagram, Facebook, Twitter/X, LinkedIn, TikTok).

• Demonstrations of adapting content for specific audience segments and campaign objectives.

• Case studies or examples illustrating the application of brand voice, tone, and accessibility standards in social content.

• Visual examples of content systems, recurring formats, or persona development applied to social media.

• Proof of ability to translate complex or regulated information (e.g., healthcare, finance) into digestible social media content. Process Documentation:

• Evidence of a structured approach to content ideation, development, and refinement for social media.

• Examples of how performance data and audience insights were used to iterate on or improve social content.

• Documentation or examples of establishing and maintaining brand consistency and style guides for social platforms.

• Demonstrations of cross-functional collaboration processes, particularly with strategists, copywriters, and other creative stakeholders.

• Showcase of workflow management for delivering multiple content pieces under tight deadlines.

📝 Enhancement Note: For this role, the portfolio is paramount. It must go beyond just aesthetics to demonstrate strategic thinking, understanding of platform nuances, brand stewardship, and the ability to adapt content for a regulated industry. Case studies that highlight the process of content creation and its impact are highly valued.

💵 Compensation & Benefits

Salary Range: $86,300 - $118,700 per year

Benefits:

• Comprehensive medical, dental, and vision insurance plans.

• 401(k) retirement savings plan with company contributions.

• Generous paid time off (PTO), company holidays, and personal holidays.

• Paid parental and caregiver leave to support work-life balance.

• Short-term and long-term disability coverage.

• Life insurance.

• Bonus incentive plan, contingent on company and/or individual performance.

• Access to resources and programs designed for whole-person well-being.

Working Hours: 40 hours per week.

📝 Enhancement Note: The salary range provided is a competitive benchmark for a Senior Social Media Content Designer role in the US, particularly for a large, established company like Humana. The benefits package is robust, reflecting a commitment to employee well-being and financial security, which are key considerations for experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare (Insurance and Healthcare Services). Humana is a leading U.S. healthcare company focused on making it easier for millions of people to achieve their best health through insurance services and healthcare services.

Company Size: Large enterprise (Humana is a publicly traded company with a significant employee base). This size implies structured processes, potential for broad impact, and access to extensive resources.

Founded: Humana was founded in 1961, giving it a long history and deep experience in the healthcare industry. This longevity suggests stability and a well-established operational framework.

Team Structure:

• The role likely sits within the Marketing or Communications department, specifically within a team focused on digital engagement or social media.

• The team may include social media strategists, copywriters, graphic designers, video producers, and potentially analytics specialists.

• Reporting likely goes up to a Social Media Manager, Director of Digital Marketing, or VP of Marketing.

• Cross-functional collaboration is essential, involving partnerships with product marketing, brand management, public relations, legal/compliance, and potentially customer service teams. Methodology:

• Humana emphasizes a "caring community" approach, suggesting a culture that values empathy, customer-centricity, and supportive interactions.

• Data-driven decision-making is implied through the requirement to use performance signals and audience insights.

• A focus on translating complex healthcare information into accessible content points to a methodology that prioritizes clarity, simplicity, and user understanding.

• Adherence to brand guidelines, voice, and accessibility standards indicates a structured and quality-controlled creative process.

Company Website: https://www.humana.com/

📝 Enhancement Note: Humana's industry and mission are critical context. Candidates must be comfortable navigating the complexities of healthcare communications, including regulatory considerations (like HIPAA), and be able to translate potentially sensitive information into engaging, empathetic social content. The company's size suggests a need for process adherence and scalability in content design.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This level typically involves significant autonomy, expertise in a specialized area (social media content design), and the ability to mentor junior team members. It's a role focused on execution excellence and strategic input rather than direct people management.

Reporting Structure: The Senior Social Media Content Designer will likely report to a Social Media Manager or a Director of Digital Marketing. They will collaborate closely with a team of social media strategists, copywriters, and other creative professionals. Their work will be integrated into broader marketing campaigns and brand initiatives.

Operations Impact: This role directly impacts Humana's brand perception, member engagement, and communication effectiveness across critical digital touchpoints. By creating compelling organic social content, the designer contributes to:

• Increased brand awareness and affinity.

• Enhanced member and community engagement with health resources.

• Improved clarity and understanding of Humana's offerings and mission.

• Support for broader marketing and business objectives through targeted social campaigns.

• Upholding brand integrity and trust in a sensitive industry. Growth Opportunities:

• Specialization: Deepen expertise in specific social media platforms, content formats (e.g., short-form video), or audience segments within healthcare.

• Leadership: Transition into roles like Social Media Manager, Creative Lead, or Manager of Digital Content, which may involve team leadership and strategic planning.

• Cross-functional Mobility: Move into related areas such as broader digital marketing, brand strategy, content marketing, or UX/UI design with a focus on digital experiences.

• Skill Development: Opportunities to learn advanced design techniques, motion graphics, AI-driven content tools, and advanced social analytics interpretation.

📝 Enhancement Note: The "Senior" title implies an expectation of independent work and a strong ability to contribute strategically. Growth within this track would likely involve taking on more complex projects, leading creative initiatives, or mentoring others. The "operations" aspect comes from the systematic approach to content creation and optimization within a large organization.

🌐 Work Environment

Office Type: Remote (US-based). While the role is remote, there's a requirement for occasional in-office work for collaboration, key meetings, and leadership engagement, especially for those near preferred office locations. This suggests a hybrid model is possible, with flexibility based on candidate location and role needs.

Office Location(s): Preferred locations include Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; Fort Lauderdale, FL. This indicates hubs where in-person collaboration might be more frequent.

Workspace Context:

• Remote workers must have a dedicated, interruption-free space to ensure the protection of member Protected Health Information (PHI) and HIPAA compliance.

• Minimum internet speed requirements (25 Mbps download, 10 Mbps upload) are necessary for effective remote work.

• Access to standard digital collaboration tools (e.g., Slack, Teams, Zoom) and creative software will be provided or expected.

• The environment encourages proactive communication and self-management due to the remote nature of the role.

Work Schedule: Standard 40-hour work week. While remote, the expectation is adherence to business hours for collaboration and responsiveness, though some flexibility may be inherent in a remote setup.

📝 Enhancement Note: The emphasis on HIPAA compliance and a dedicated workspace is crucial for anyone in the healthcare sector. The hybrid component and preferred office locations suggest that while remote, there's value placed on in-person interaction for strategic alignment and team building.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter to assess qualifications and fit.

• Hiring Manager Interview: A discussion focused on your experience, skills, approach to social media content design, and understanding of the healthcare industry. Expect questions about your portfolio and specific project examples.

• Creative/Skills Assessment: Potentially a design challenge or a deep dive into your portfolio where you'll be asked to walk through specific projects, explain your design process, strategic rationale, and how you incorporated brand guidelines and platform best practices.

• Team/Stakeholder Interviews: Meetings with potential colleagues (e.g., social media strategists, copywriters) and key stakeholders to assess collaboration style, cultural fit, and ability to integrate into the team.

• Final Interview: May involve senior leadership to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Showcase 3-5 of your strongest, most relevant projects. Prioritize work that demonstrates platform-native design, social-first thinking, and experience in regulated industries if possible.

• Tell a Story: For each project, explain the brief, your role, the challenges, your creative process, the tools used, and the outcomes or impact (even if qualitative).

• Highlight Process: Clearly articulate your approach to understanding audience, translating briefs, applying brand guidelines, ensuring accessibility, and iterating based on performance.

• Showcase Platform Nuance: Demonstrate how your designs are tailored to specific social platforms.

• Be Ready to Discuss: Prepare to answer detailed questions about your design choices, decision-making process, and how you handle feedback.

Challenge Preparation:

• If a design challenge is given, focus on understanding the prompt thoroughly.

• Prioritize creating content that is on-brand, platform-appropriate, and addresses the core objective.

• Consider accessibility and clarity, especially given Humana's industry.

• Practice articulating your rationale clearly and concisely.

📝 Enhancement Note: The portfolio is the most critical component. Candidates should prepare to present their work with strategic context, not just visually. Understanding Humana's mission and the healthcare landscape will be key to tailoring responses and demonstrating fit.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, After Effects are highly probable), Figma (increasingly common for collaborative design), Canva (for quick social graphics).

• Motion Tools: Software for creating animated graphics or short-form video elements (e.g., Adobe After Effects, Premiere Pro).

• Collaboration Platforms: Microsoft Teams, Slack, Zoom, Asana, Trello, or similar for project management and team communication.

Analytics & Reporting:

• Social Media Analytics: Familiarity with native platform analytics (e.g., Facebook Insights, Instagram Insights, Twitter Analytics) and potentially third-party tools like Sprout Social, Hootsuite, Brandwatch, or similar for monitoring and reporting.

• Data Interpretation: Ability to translate performance data (engagement rates, reach, impressions, click-through rates) into actionable insights for content optimization.

CRM & Automation:

• While not a direct CRM role, understanding how social media content integrates with broader marketing automation and CRM systems (e.g., Salesforce Marketing Cloud, HubSpot) can be beneficial for campaign alignment.

• Awareness of A/B testing principles for creative elements within social campaigns.

📝 Enhancement Note: Proficiency in industry-standard design tools is essential. The ability to interpret social analytics and use them to inform creative decisions is a key differentiator for this role, moving beyond purely aesthetic design to data-informed content strategy.

👥 Team Culture & Values

Operations Values:

• Caring & Empathy: Reflecting Humana's mission to help members and communities achieve their best health. This translates to creating content that is supportive, understanding, and human-centric.

• Data-Driven: Utilizing analytics and performance signals to inform creative decisions and optimize content for engagement and effectiveness.

• Collaboration: Working effectively with diverse teams (strategy, copy, legal, brand) to achieve common goals.

• Integrity & Compliance: Adhering to brand guidelines, accessibility standards, and regulatory requirements (e.g., HIPAA) in all content creation.

• Innovation & Adaptability: Staying current with social media trends and platform changes to keep content fresh and engaging.

Collaboration Style:

• Cross-functional Integration: Actively partnering with strategists to understand campaign goals and audience insights, and with copywriters to ensure cohesive messaging.

• Feedback-Driven: Open to constructive criticism and iterative refinement of designs based on input from stakeholders and performance data.

• Proactive Communication: Maintaining clear and consistent communication, especially in a remote environment, to ensure alignment and timely delivery.

• Knowledge Sharing: Contributing to team discussions, sharing insights on emerging trends, and helping to elevate the overall creative output of the team.

📝 Enhancement Note: The company's core value of "caring" should permeate the approach to content design. This means creating content that is not just visually appealing but also empathetic, inclusive, and genuinely helpful to the audience, especially within the healthcare context.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Healthcare Regulations: Balancing creative expression with strict compliance requirements (HIPAA, FDA, etc.) inherent in the healthcare industry. This requires careful attention to detail and a strong understanding of what can and cannot be communicated.

• Translating Complex Information: Simplifying intricate healthcare topics, insurance benefits, or wellness advice into easily understandable and engaging social content without losing accuracy or nuance.

• Maintaining Brand Consistency Across Platforms: Ensuring a unified brand voice and visual identity while adapting content to the unique formats and user behaviors of diverse social media platforms.

• Staying Ahead of Evolving Trends: The social media landscape changes rapidly. Keeping up with new features, algorithms, and content formats while maintaining brand integrity requires continuous learning and adaptation.

• Remote Collaboration: Effectively collaborating and maintaining strong communication with team members and stakeholders across different locations and time zones.

Learning & Development Opportunities:

• Advanced Design & Motion Graphics: Opportunities to hone skills in animation, video editing, and advanced visual effects for social media content.

• Healthcare Marketing Specialization: Deepen understanding of healthcare consumer behavior, industry trends, and regulatory landscapes.

• Social Analytics & AI Tools: Develop expertise in leveraging advanced analytics platforms and emerging AI tools for content ideation, creation, and optimization.

• Cross-functional Exposure: Gain insights into other areas of marketing, such as paid social, influencer marketing, or integrated campaign strategy.

• Mentorship: Potential for mentorship from senior creative leaders or strategists within Humana.

📝 Enhancement Note: The primary challenge will be balancing creativity with compliance in a sensitive industry. Success will depend on an candidate's ability to be both a strong visual storyteller and a meticulous operator.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing platform-native social content from brief to final asset." (Focus on your structured approach, ideation, and adaptation for different platforms.)

• "How do you ensure brand consistency and voice across various social media channels, especially when working with complex or regulated information?" (Highlight your understanding of brand guidelines, tone, and compliance.)

• "Walk me through a challenging piece of social content you designed. What was the objective, your approach, and the outcome?" (Use a STAR method, emphasizing problem-solving and impact.)

• "How do you incorporate audience insights and performance data into your design process?" (Explain your methods for research, analysis, and iteration.) Company & Culture Questions:

• "What interests you about Humana and our mission to help people achieve their best health?" (Connect your passion for design with Humana's purpose.)

• "How do you approach collaboration with copywriters, strategists, and other stakeholders, particularly in a remote setting?" (Emphasize communication, feedback, and teamwork.)

• "Describe your experience working within a regulated industry like healthcare. What are the key considerations for social media content?" (Show awareness of HIPAA, compliance, and ethical communication.) Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by platform, campaign type, or skill.

• Contextualize Each Piece: For every example, briefly explain the client/company, the objective, your specific role, the target audience, the platform(s) used, and the results or learnings.

• Highlight Your Process: Be prepared to discuss how you arrived at your design solutions. What research did you do? What were the constraints? How did you iterate?

• Showcase Versatility: Demonstrate your ability to create different types of content (static, video, stories) and adapt to different brand styles.

• Be Concise and Engaging: Present your work clearly and enthusiastically. Focus on the most impactful projects that align with the job description.

📝 Enhancement Note: Prepare specific examples from your portfolio that directly address the requirements of this role, especially those involving social-first design, regulated industries, and cross-functional collaboration. Anticipate questions about how you handle feedback and navigate creative constraints.

📌 Application Steps

To apply for this Senior Social Media Content Designer position:

• Submit your application through the provided Workday link.

• Customize Your Resume: Tailor your resume to highlight keywords and responsibilities from the job description, emphasizing your experience in social media content design, creative development, and working within regulated industries.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, easily accessible (e.g., via a link), and showcases your strongest, most relevant social-first content design work. Be ready to walk through specific projects and discuss your process.

• Research Humana: Familiarize yourself with Humana's mission, values, recent marketing campaigns, and their presence on social media. Understand their approach to healthcare communication.

• Practice Your Narrative: Prepare to articulate your experience, skills, and passion for social media content design, connecting them directly to Humana's needs and the role's requirements. Practice presenting your portfolio and answering potential interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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