Senior Product Designer, Sports Betting

📍 Job Overview

Job Title: Senior Product Designer, Sports Betting

Company: Veikkaus Oy

Location: Helsinki, Finland (with remote options in Malta or Stockholm/Sweden)

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: September 5, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid (3 days in office), with remote options available from Malta or Stockholm/Sweden.

🚀 Role Summary

• Lead end-to-end product design for complex Sports Betting experiences across multiple platforms, focusing on user-centric solutions that drive engagement and business objectives within the iGaming sector.

• Drive product innovation by translating intricate betting mechanics and real-time data into intuitive user flows, prototypes, and high-fidelity designs, ensuring a seamless customer journey from discovery to bet placement.

• Foster a collaborative design environment by facilitating workshops, mentoring junior designers, and partnering closely with product owners, developers, traders, and researchers to align on product strategy and execution.

• Leverage expert knowledge of Figma and advanced design systems to create scalable, high-quality design documentation, component libraries, and interactive prototypes for native iOS, native Android, mobile web, and desktop web platforms.

• Contribute to the strategic evolution of Veikkaus's betting products in anticipation of the Finnish license market opening, ensuring a competitive and responsible gaming experience.

📝 Enhancement Note: This role is specifically for a Senior Product Designer with a deep specialization in Sports Betting (Sportsbook) products within the iGaming industry. The emphasis on "high intensity, real-time moments" and "data-heavy products" indicates a need for designers who can handle complex, fast-paced environments. The remote options in Malta and Stockholm/Sweden suggest the company is open to international talent and has existing operations or a strategic interest in these regions.

📈 Primary Responsibilities

• Conceptualize, design, and deliver high-fidelity, end-to-end user experiences for critical sports betting features, including sports discovery, event pages, odds interaction, bet building, betslip flows, and live betting interfaces.

• Develop comprehensive design documentation, including detailed user flows, wireframes, interactive prototypes, and UI specifications, ensuring clarity and alignment across development and product teams.

• Lead and facilitate design thinking workshops and cross-functional brainstorming sessions to explore innovative solutions and shape the product roadmap for sports betting.

• Mentor and guide junior product designers, providing constructive feedback, design reviews, and support to enhance their skills and ensure consistent design quality and adherence to best practices.

• Actively collaborate with product owners, UX researchers, engineers, trading teams, and other stakeholders to gather requirements, validate design decisions, and ensure the successful implementation of user-centered solutions that meet both customer needs and business KPIs.

• Champion a mobile-first design philosophy while ensuring a cohesive and optimized user experience across all platforms: native iOS, native Android, mobile web, and desktop web.

• Translate complex, real-time data and betting logic into intuitive and engaging user interfaces that empower customers to make informed decisions and manage their bets effectively.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution, strategic product input, and leadership/mentorship. The emphasis on "end-to-end design" and "concept to delivery" suggests significant ownership and autonomy. Collaboration with "trading teams" is a key indicator of the fast-paced, data-driven nature of this role within the sports betting domain.

🎓 Skills & Qualifications

Education: Bachelor’s or Master’s degree in Design, Human-Computer Interaction (HCI), or a closely related field.

Experience:

• A minimum of 5 years of professional experience in product and UX design.

• At least 3 years of dedicated experience in designing and delivering complex Sportsbook (Sports Betting) products.

• Proven experience in mentoring and growing junior design talent. Required Skills:

• Expert proficiency in Figma, including advanced capabilities such as component systems, auto layout, and robust design libraries.

• Strong command of UX architecture, interaction design principles, and user interface (UI) design best practices.

• Demonstrated experience in designing complex B2C digital products, with a strong emphasis on mobile-first design principles.

• Proven ability to design and deliver cohesive user experiences across multiple platforms (native iOS, native Android, mobile web, desktop web).

• Excellent communication skills, with the ability to articulate design rationale clearly and persuasively to diverse stakeholders.

• Experience in facilitating design workshops and leading collaborative design processes.

• Ability to balance user needs, business objectives, and technical constraints in design solutions. Preferred Skills:

• Experience working with real-time systems or data-heavy products where rapid updates and accuracy are critical.

• Familiarity with the iGaming industry and its unique user behaviors and regulatory considerations.

• Understanding of agile development methodologies and experience working within cross-functional agile teams.

• Experience with user research methodologies and usability testing.

📝 Enhancement Note: The requirement for 3 years specifically in "Sportsbook experiences" is a critical filter. Expertise in Figma is non-negotiable, with an expectation of advanced usage. Experience with real-time or data-heavy products is strongly preferred, underscoring the dynamic nature of sports betting.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end design case studies for complex digital products, with a strong emphasis on sports betting or similar data-intensive/real-time applications.

• Clearly demonstrate your process for understanding user needs, defining problems, ideating solutions, prototyping, and iterating based on feedback and data.

• Highlight your contributions to key features, including user flows, interaction design details, and final UI implementations.

• Provide examples of how you have designed for multiple platforms (mobile, web) and ensured design consistency.

• Include evidence of your ability to create and manage advanced Figma component systems, auto layout usage, and design libraries. Process Documentation:

• Detail your approach to user research, journey mapping, and persona development within the context of sports betting.

• Explain your methodology for translating business requirements and technical constraints into intuitive UX/UI designs.

• Demonstrate your process for creating and presenting interactive prototypes for user testing and stakeholder reviews.

• Illustrate how you collaborate with cross-functional teams (developers, product owners, traders) throughout the design and development lifecycle.

• Show examples of how you have documented design specifications and guided implementation to ensure design fidelity.

📝 Enhancement Note: A strong portfolio is paramount for this role. Candidates should be prepared to present detailed case studies that not only showcase visual design but also the strategic thinking, user-centered process, and problem-solving skills applied specifically to sports betting products. The ability to demonstrate advanced Figma proficiency within the portfolio is crucial.

💵 Compensation & Benefits

Salary Range:

The salary for a Senior Product Designer with 5-10 years of experience, specializing in iGaming and based in Helsinki, Finland, is estimated to be between €5,000 - €7,000 per month gross, depending on experience and specific qualifications. For remote work from Malta or Stockholm/Sweden, comparable market rates adjusted for local cost of living and industry standards would apply.

Benefits:

• Professional Development: Opportunities for continuous learning, skill enhancement, and career growth within a dynamic industry.

• Supportive Team Environment: Access to inspiring and reliable teammates dedicated to collaboration and shared success.

• Balanced Work Life: A focus on work-life integration, ensuring that a fulfilling career complements personal life.

• Flexible Hybrid Work Model: The ability to blend remote work with in-office collaboration, with a standard expectation of 3 days per week in the Helsinki office.

• Remote Work Options: Flexibility to work remotely from Malta or Stockholm/Sweden, offering international work opportunities.

• Comprehensive Employee Benefits: Details available on the Veikkaus careers site, likely including health insurance, pension contributions, and other standard Finnish employment benefits.

Working Hours: The role is full-time, with an estimated standard working week of 40 hours. Flexible working arrangements are supported within the hybrid and remote options.

📝 Enhancement Note: Salary is an estimate based on industry benchmarks for Senior Product Designers in Nordic countries and the iGaming sector, adjusted for the specified experience level. The remote options in Malta and Stockholm/Sweden suggest that compensation packages will be benchmarked against those local markets as well. Benefits are drawn directly from the job description and industry standards.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gambling & Gaming (iGaming), with a focus on responsible gaming. Veikkaus Oy is the national lottery operator in Finland, transitioning towards a more competitive market.

Company Size: Veikkaus Oy is a large organization, typically employing over 2,000 people, indicating a structured environment with established processes but also opportunities for impact within specific teams.

Founded: Veikkaus Oy has a long history, with its current form established through mergers of Finnish gaming companies. This legacy suggests a stable company with a deep understanding of the Finnish market, now preparing for significant change.

Team Structure:

• The role sits within the Betting and iCasino teams, specifically focusing on Sports Betting product design.

• The design team likely comprises multiple designers with varying specializations and experience levels, including researchers and potentially design operations specialists.

• Collaboration is expected with Product Owners, Development teams, Trading teams, and potentially Marketing and Customer Support.

• A Lead Designer (Ece Gönenc) oversees the design function for this area, providing mentorship and strategic direction. Methodology:

• Data-Driven Design: Emphasis on balancing user needs with business goals and leveraging data from real-time products.

• Agile Development: Likely operates within an agile framework, requiring close collaboration with development teams for iterative releases.

• User-Centered Approach: Commitment to creating user-centered solutions that address customer needs effectively.

• Collaborative Innovation: Encourages design workshops and cross-functional input to shape product strategy and drive innovation.

Company Website: https://www.veikkausgroup.com/

📝 Enhancement Note: Veikkaus is undergoing a significant strategic shift due to market liberalization. This implies a culture that values adaptability, forward-thinking, and embracing change. The company's emphasis on "responsible gaming" is a core value that will influence design decisions. The global remote options suggest an increasingly international outlook.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a level of expertise and autonomy. The position involves not only hands-on design but also strategic contribution, mentoring junior staff, and leading design initiatives within the Sports Betting domain. It represents a significant step beyond a mid-level designer, requiring leadership potential and deep domain knowledge.

Reporting Structure: The Senior Product Designer will report to the Lead Designer, Ece Gönenc. They will work closely with Product Owners and development teams, forming part of a cross-functional product unit.

Operations Impact: The role has a direct and significant impact on the customer experience and revenue generation for Veikkaus's Sports Betting products. By designing intuitive and engaging interfaces for high-stakes, real-time betting scenarios, the designer influences customer acquisition, retention, and overall product success, especially critical during the market opening transition.

Growth Opportunities:

• Specialization: Deepen expertise within the iGaming and Sports Betting product space, becoming a go-to expert.

• Leadership: Progress into a Lead Designer role or a Design Manager position, overseeing larger teams or strategic design initiatives.

• Cross-functional Mastery: Gain broader experience working across different product verticals (e.g., iCasino) or expanding into areas like design systems management or UX strategy.

• International Exposure: Leverage remote work options to gain experience in different market contexts (Malta, Sweden) and potentially contribute to global product strategies.

• Industry Influence: Contribute to shaping the future of responsible gaming and iGaming design in a newly liberalized market.

📝 Enhancement Note: The "Senior" title, combined with mentoring responsibilities and the strategic importance of the Sports Betting domain during market liberalization, points to significant growth potential. The option to work remotely from Malta or Stockholm/Sweden also offers unique international career development paths.

🌐 Work Environment

Office Type: The primary office is located at Veikkaus's headquarters in Pohjois-Haaga, Helsinki. This is likely a modern, well-equipped corporate environment. The company offers a flexible hybrid model, meaning the office serves as a hub for collaboration, workshops, and team building.

Office Location(s):

• Primary: Aku Korhosen Tie 2, 00440 HELSINKI, Finland.

• Remote Options: Malta, Stockholm/Sweden.

Workspace Context:

• Collaborative Hub: The Helsinki office is designed to facilitate interaction, with meeting rooms, common areas, and potentially dedicated design spaces for workshops and brainstorming.

• Tools & Technology: Expect access to industry-standard design software (Figma), collaboration tools, and potentially specialized betting platforms for testing and research.

• Team Interaction: The hybrid model encourages regular in-person interaction with colleagues three times a week, fostering strong team cohesion and facilitating spontaneous collaboration. Remote team members will rely on digital collaboration tools.

Work Schedule: The role is full-time (approx. 40 hours/week) with flexibility. The hybrid model in Helsinki requires 3 days in the office, while remote work from Malta or Stockholm/Sweden offers greater location autonomy, likely with core collaboration hours to align with the Helsinki team.

📝 Enhancement Note: The hybrid model with 3 days in the office is a key aspect, indicating a balance between remote flexibility and in-person collaboration. The specific remote locations (Malta, Stockholm/Sweden) suggest established operational considerations or strategic interests in those regions for Veikkaus.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV, portfolio, and salary request. Candidates should ensure their portfolio clearly highlights relevant Sports Betting experience and Figma proficiency.

• Design Challenge/Case Study: Candidates may be asked to present a detailed case study from their portfolio, focusing on a complex Sports Betting design problem they solved. This will likely involve explaining their process, rationale, and the impact of their design decisions.

• Cross-functional Interviews: Meetings with the Lead Designer, Product Owner(s), and potentially developers or traders to assess design skills, technical understanding, collaboration style, and cultural fit.

• Final Interview: May involve senior leadership to discuss strategic alignment and overall fit within Veikkaus's evolving vision.

Portfolio Review Tips:

• Highlight Sports Betting: Prioritize case studies directly related to Sportsbook design, showing your understanding of user journeys, real-time data interaction, and betting mechanics.

• Showcase Figma Mastery: Demonstrate advanced use of Figma, including component systems, auto layout, and design libraries. Explain how these enabled efficiency and consistency.

• Detail Your Process: Clearly articulate your problem-solving methodology, from user research and ideation to iteration and final delivery. Use visuals to illustrate key stages.

• Quantify Impact: Where possible, include metrics or evidence of how your designs have positively impacted user engagement, conversion rates, or business KPIs.

• Explain Collaboration: Describe how you worked with cross-functional teams (developers, product owners, traders) and how you handled feedback and differing opinions.

Challenge Preparation:

• Deep Dive into Veikkaus: Understand Veikkaus's current market position, their upcoming transition, and their commitment to responsible gaming. Research their existing betting products.

• Sports Betting Trends: Be prepared to discuss current trends in sports betting UX/UI design, including live betting interfaces, bet builders, and responsible gaming features.

• Figma Best Practices: Refresh your knowledge on advanced Figma techniques and how to present complex design systems effectively.

• Stakeholder Communication: Practice articulating your design decisions and their rationale concisely and persuasively, anticipating questions about business impact and technical feasibility.

📝 Enhancement Note: The application explicitly requests a portfolio and salary request. The emphasis on "Sportsbook experiences" and "Figma" will be heavily scrutinized. The interview process will likely test both design craft and strategic thinking within the specific context of the iGaming industry and Veikkaus's market position.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency required for UI design, prototyping, component systems, auto layout, and design libraries. This will be the core tool for design creation and documentation.

• Prototyping Tools (within Figma or standalone): For creating interactive prototypes to test user flows and gather feedback.

• Design Documentation Tools: Confluence, Notion, or similar for detailed specification documentation and knowledge sharing.

Analytics & Reporting:

• Web/App Analytics Platforms: (e.g., Google Analytics, Adobe Analytics, Mixpanel) - While not a primary design tool, understanding how to interpret data from these platforms is crucial for informing design decisions and measuring impact.

• Business Intelligence Tools: (e.g., Tableau, Power BI) - Familiarity with how data is visualized and reported to stakeholders.

CRM & Automation:

• Not directly applicable to the Senior Product Designer role's core tools, but awareness of how CRM data might inform user segmentation or personalization within the product could be beneficial. Collaboration & Project Management:

• Jira/Confluence: Standard tools for agile project management, task tracking, and documentation.

• Slack/Microsoft Teams: For day-to-day communication and team collaboration.

📝 Enhancement Note: Figma is explicitly called out as a mandatory, expert-level tool. While the designer isn't expected to be an analyst, an understanding of how design impacts analytics and how data informs design is highly valued, especially for "data-heavy products."

👥 Team Culture & Values

Operations Values:

• Responsibility: A strong emphasis on responsible gaming is a core value at Veikkaus. Designs must promote safe and ethical gambling practices.

• Collaboration: Success is built "together." Expect a culture that values teamwork, open communication, and mutual support across departments.

• Curiosity & Growth: Veikkaus fosters an environment where curiosity thrives, encouraging employees to learn, adapt, and develop new skills.

• Courage: The company encourages taking initiative and embracing challenges, especially relevant during their market transition.

• Authenticity: Veikkaus values diversity and encourages individuals to bring their authentic selves to work, believing that diverse teams drive success.

Collaboration Style:

• Cross-functional Integration: Designers work closely with Product Owners, Developers, Researchers, and Trading teams in agile squads.

• Workshop Facilitation: Expect to lead and participate in collaborative design sessions to generate ideas and align on strategy.

• Mentorship & Peer Review: A culture of shared learning, where senior members mentor juniors and constructive feedback is exchanged regularly.

• Data-Informed Discussions: Design decisions are expected to be grounded in user data and business objectives, leading to robust discussions with stakeholders.

📝 Enhancement Note: The company's emphasis on "responsible gaming" is a critical cultural tenet that designers must integrate into their work. The collaborative and growth-oriented environment is key for success in this role, especially during a period of significant market change.

⚡ Challenges & Growth Opportunities

Challenges:

• Market Transition: Designing for a newly liberalized Finnish iGaming market requires anticipating competitive pressures and evolving user expectations.

• Real-time Data Complexity: Translating high-frequency, data-intensive sports betting information into intuitive and actionable user experiences is a significant design challenge.

• Balancing Diverse Needs: Juggling user desires, stringent responsible gaming regulations, and aggressive business objectives requires sophisticated design strategy.

• Cross-platform Consistency: Maintaining a seamless and high-quality experience across native mobile apps, mobile web, and desktop web platforms demands meticulous design execution.

Learning & Development Opportunities:

• iGaming Specialization: Become a deep expert in the nuances of sports betting product design and the iGaming industry.

• International Market Exposure: Gain experience working with potential remote operations in Malta or Stockholm/Sweden, understanding different market dynamics.

• Leadership Development: Hone mentoring skills and potentially step into more formal leadership roles within the design team.

• Strategic Product Influence: Contribute to major strategic shifts for a national lottery operator entering a competitive landscape.

• Exposure to Cutting-Edge Tech: Work with real-time data systems and potentially explore innovative UI/UX solutions for fast-paced environments.

📝 Enhancement Note: The primary challenge lies in navigating the transition to a liberalized market while excelling in the technically demanding domain of sports betting UX. The growth opportunities are significant, particularly for those seeking deep domain expertise and international exposure.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a complex, real-time feature. What were the key challenges, and how did you address them?" (Focus on process, problem-solving, and outcome).

• "How do you balance user needs with business objectives and regulatory requirements, particularly in a sensitive industry like gaming?" (Demonstrate strategic thinking and ethical considerations).

• "Walk us through your approach to designing a mobile-first, cross-platform betting experience. What are the critical user journeys you'd prioritize?" (Showcase domain knowledge and platform strategy). Company & Culture Questions:

• "What interests you about Veikkaus and our upcoming market transition?" (Research the company's strategy and market context).

• "How do you approach mentoring junior designers, and what's your philosophy on fostering a collaborative design culture?" (Highlight leadership and teamwork skills).

• "Veikkaus emphasizes responsible gaming. How would you integrate responsible gaming principles into the design of a sports betting product?" (Showcase understanding of core company values and their practical application). Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of the project, clearly state the problem you were solving, and outline your specific role and contributions.

• Process Over Polish: While visual design is important, focus on detailing your process: user research, ideation, wireframing, prototyping, testing, and iteration. Explain why you made certain decisions.

• Figma Demonstration: Be ready to discuss your advanced Figma techniques – component systems, auto layout, and library management – and how they benefited the project.

• Quantify Results: Whenever possible, present metrics or user feedback that demonstrate the success or impact of your designs.

• Concise Storytelling: Keep your presentation engaging and focused. Aim for clarity and impact, anticipating questions about your design choices and their business implications.

📝 Enhancement Note: Candidates should prepare specific examples demonstrating their expertise in Sportsbook design, advanced Figma skills, and their ability to navigate complex, data-driven environments while upholding responsible gaming principles. The interview will likely assess both craft and strategic alignment with Veikkaus's evolving business.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Oracle Cloud link by the deadline of September 20, 2026.

• Curate Your Portfolio: Select 2-3 of your strongest case studies, prioritizing those that showcase complex Sports Betting or similar data-intensive product design experience. Ensure they clearly demonstrate your end-to-end process, advanced Figma usage, and cross-platform design capabilities.

• Tailor Your CV: Highlight your 5+ years of product/UX design experience, specifically emphasizing the 3+ years in Sportsbook design and any mentoring experience. Use keywords from the job description (e.g., Figma, mobile-first, cross-platform, real-time products).

• Prepare Your Narrative: Be ready to articulate your design rationale, process, and the impact of your work. Practice presenting your portfolio case studies, focusing on storytelling and demonstrating strategic thinking.

• Research Veikkaus: Understand their business, their upcoming market changes, and their commitment to responsible gaming. Prepare thoughtful questions about the role, team, and company direction.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.