Senior Product Designer, Omnicommerce

📍 Job Overview

Job Title: Senior Product Designer, Omnicommerce

Company: Grab

Location: Grab One North, Singapore, Singapore

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-08-14

Experience Level: Mid-Senior Level (4+ years)

Remote Status: On-site

🚀 Role Summary

• Lead product design outcomes and strategy for cross-functional teams focused on the Dine In and Loyalty experiences within the Grab consumer super app and enterprise/merchant interfaces.

• Drive the discovery and delivery of impactful product solutions by applying design-thinking frameworks and user-centered principles.

• Ensure strong stakeholder alignment by effectively communicating design rationales, processes, and standards.

• Contribute to the evolution of the design system through the documentation of new components and enhancements.

• Leverage advanced design tooling and AI to create seamless, delightful, and end-to-end user experiences.

📝 Enhancement Note: This role is situated within Grab's Omnicommerce team, focusing on the critical intersection of digital and physical commerce experiences, particularly in the Dine In and Loyalty sectors. The emphasis on AI fluency and "vibe coding" suggests a forward-thinking design team that actively integrates emerging technologies into their workflow. The need for end-to-end ownership from discovery to delivery indicates a high degree of autonomy and impact for the Senior Product Designer.

📈 Primary Responsibilities

• Lead product design outcomes and strategy for a dedicated cross-functional problem space team, focusing on Dine In and Loyalty experiences.

• Drive the end-to-end product design lifecycle, from initial problem discovery and user research to solution delivery and iteration.

• Collaborate closely with product managers, engineers, content designers, UX engineers, and other stakeholders to ensure cohesive and user-centric design solutions.

• Translate complex user needs and business goals into intuitive and impactful product experiences, creating comprehensive flows for intricate user journeys.

• Champion design-thinking frameworks and user-centered design principles throughout the product development process.

• Develop compelling visual and interaction designs, utilizing prototyping tools to refine and validate user experiences before implementation.

• Actively contribute to the company's design system by documenting new components, patterns, and enhancements, ensuring consistency and scalability across the Grab ecosystem.

• Communicate design decisions, processes, and rationale clearly and persuasively to diverse stakeholder groups, fostering alignment and buy-in.

• Stay abreast of the latest design trends, technologies, and AI advancements to continuously innovate and improve the design practice.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership and hands-on design execution. The expectation to "own the discovery and delivery" suggests a senior-level individual contributor who can operate with significant autonomy. The specific mention of "Dine In and Loyalty experiences" and "enterprise/merchant facing interfaces" indicates a focus on both consumer and business-facing product design within the food and rewards ecosystem.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Design, Human-Computer Interaction, or a related field is typically expected, though equivalent practical experience will be highly valued.

Experience: A minimum of 4+ years of professional experience in Product Design, with a proven track record of delivering successful digital products.

Required Skills:

• Product Design Expertise: Demonstrated ability to lead and execute product design across the full lifecycle, from discovery to launch.

• Interaction & Visual Design Craft: Solid fundamentals in creating intuitive user flows, wireframes, mockups, and high-fidelity prototypes.

• Design System Contribution: Experience contributing to or maintaining design systems, including documenting components and patterns.

• Prototyping Proficiency: Advanced skills in using prototyping tools such as Figma, Protopie, and/or After Effects to create interactive and animated prototypes.

• AI Fluency: Curiosity and demonstrated ability to leverage Artificial Intelligence tools and techniques within the design process.

• Vibe Coding Familiarity: First experiences with AI-assisted coding environments like Cursor, Replit, or Lovable.

• Cross-functional Collaboration: Proven experience working effectively within cross-functional product teams, including engineering, product management, and other design disciplines.

• Mobile & Web Standards: Solid understanding of mobile-first design principles and front-end web development standards.

• Communication Skills: Excellent verbal and written communication skills, with the ability to articulate design decisions and processes compellingly to stakeholders.

Preferred Skills:

• Experience with A/B testing and user research methodologies to inform design decisions.

• Familiarity with Agile development methodologies.

• Experience designing for e-commerce, superapps, or similar complex digital ecosystems.

• A strong understanding of data analysis to inform design iterations and measure impact.

📝 Enhancement Note: The "AI fluency" and "vibe coding" requirements are particularly noteworthy, indicating Grab's commitment to integrating cutting-edge technology into their design workflows. This suggests candidates with a proactive approach to learning and adopting new tools will be highly favored. The emphasis on a portfolio with at least two completed case studies from the past two years, showcasing impact and end-to-end workflow, is a critical prerequisite.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Minimum of 2 completed case studies from the past 2 years, presented in English.

• Demonstrate clear contribution: Articulate your specific role and responsibilities within each project.

• Showcase project impact: Quantify the success of your designs with relevant metrics and outcomes.

• Provide end-to-end workflow context: Detail your process from initial problem discovery and user research through to design, development collaboration, and launch.

• Highlight problem-solving approach: Clearly explain the challenges faced and how your design solutions addressed them.

Process Documentation:

• Discovery Phase: Evidence of user research, problem definition, and ideation processes.

• Design & Prototyping: Showcase of wireframes, user flows, high-fidelity mockups, and interactive prototypes.

• Collaboration & Iteration: Examples of how you worked with cross-functional teams and incorporated feedback.

• System Contribution: Documentation of any contributions to design systems or pattern libraries.

• Launch & Impact: Presentation of how designs were implemented and their subsequent performance metrics.

📝 Enhancement Note: The portfolio is a critical component of this application. Candidates should focus on demonstrating not just aesthetic skills but a robust, user-centered design process that drives measurable business outcomes. The emphasis on end-to-end workflow and impact quantification is paramount for a senior-level role.

💵 Compensation & Benefits

Salary Range: While a specific range is not provided, based on industry benchmarks for a Senior Product Designer role in Singapore with 4+ years of experience, and considering Grab's status as a leading tech company, a competitive annual salary could range from SGD 90,000 to SGD 150,000. This estimate considers factors such as the cost of living in Singapore, the demand for experienced product designers, and Grab's typical compensation structure for senior roles.

Benefits:

• Comprehensive Medical Insurance: Covers health needs.

• Term Life Insurance: Provides financial security for dependents.

• GrabFlex Benefits Package: Allows customization of benefits to suit individual needs and aspirations.

• Parental Leave: Supports new parents.

• Birthday Leave: For personal celebrations.

• Love-all-Serve-all (LASA) Volunteering Leave: Encourages community engagement.

• Grabber Assistance Programme: Confidential support for personal and professional challenges.

• FlexWork Arrangements: Including differentiated work hours to better balance personal commitments.

Working Hours: The role is full-time, typically implying a standard 40-hour work week. However, Grab offers "FlexWork arrangements such as differentiated hours," suggesting a degree of flexibility in scheduling to accommodate personal needs.

📝 Enhancement Note: Salary estimations are based on publicly available data for similar roles in Singapore and the tech industry. Grab's benefits package is comprehensive, with a notable emphasis on well-being and work-life balance, including flexible work arrangements and generous leave policies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Superapp), E-commerce, Food Delivery, Financial Services, Mobility.

Company Size: Grab is a large, publicly traded technology company with a significant global presence, employing thousands of individuals across Southeast Asia and beyond.

Founded: Grab was founded in 2012, growing from a simple ride-hailing app to a comprehensive superapp that is integral to daily life for millions across the region.

Team Structure:

• The Product Design team is part of a larger design family, comprising around 150 professionals, including content designers, UX engineers, and Design Ops.

• The Senior Product Designer will be part of a specific cross-functional "Problem Space Team" focused on Dine In and Loyalty experiences.

• This team likely includes Product Managers, Engineers, and potentially other designers, working collaboratively under a Designer Manager.

• The structure emphasizes a matrixed approach, with individuals contributing to specific product areas while being part of a broader design community. Methodology:

• User-Centric Design: A strong emphasis on understanding user needs and translating them into intuitive experiences.

• Data-Driven Decisions: Utilizing analytics and A/B testing to inform design iterations and measure impact.

• Agile Development: Likely operating within an agile framework to enable rapid iteration and continuous improvement.

• Design System Integration: Commitment to building and leveraging a consistent design language across all products.

• AI Integration: Proactive exploration and adoption of AI tools to enhance design processes and outcomes.

Company Website: https://www.grab.com/

📝 Enhancement Note: Grab's culture is defined by its mission to drive Southeast Asia forward economically. The company values are "heart, hunger, honour, and humility." This suggests a dynamic, purpose-driven environment that rewards initiative, integrity, and a commitment to collective success. The scale of Grab means designers have the opportunity to impact millions of users.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior Product Designer, indicating a level of expertise and autonomy beyond junior or mid-level positions. Senior designers are expected to lead design initiatives, mentor junior team members, and influence product strategy within their domain.

Reporting Structure: The Senior Product Designer will report to a Designer Manager. They will work within a cross-functional "Problem Space Team" for Dine In and Loyalty experiences, collaborating closely with Product Managers and Engineers.

Operations Impact: The Senior Product Designer will have a direct impact on the user experience of Grab's core offerings, specifically in the Dine In and Loyalty segments. This includes influencing customer engagement, merchant success, and overall platform usability, which in turn drives key business metrics such as transaction volume, customer retention, and revenue.

Growth Opportunities:

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, and potentially move into a lead or management role within the design team.

• Skill Specialization: Deepen expertise in specific areas like omnicommerce design, AI integration in design, or design system architecture.

• Cross-Functional Exposure: Gain broader experience by working on different facets of the Grab ecosystem or contributing to adjacent problem spaces.

• Industry Recognition: Contribute to a product used by millions, potentially leading to industry recognition and portfolio enhancement.

• Continuous Learning: Access to internal workshops, external conferences, and learning resources to stay at the forefront of design and technology trends.

📝 Enhancement Note: For a Senior Product Designer, growth often involves taking on more strategic responsibilities, leading larger projects, and potentially managing a team. Grab's emphasis on AI and its superapp nature provide unique opportunities for specialization in complex, cutting-edge product domains.

🌐 Work Environment

Office Type: The role is based at the Grab One North office in Singapore, indicating a modern, collaborative office environment designed to foster teamwork and innovation.

Office Location(s): Grab One North, Singapore. This location is likely well-connected and offers amenities conducive to a productive work environment.

Workspace Context:

• Collaborative Spaces: The office is expected to feature various collaborative zones, meeting rooms, and open areas designed for team interaction and brainstorming.

• Tools & Technology: Access to the latest design software (Figma, Protopie, After Effects), hardware, and potentially VR/AR equipment for immersive design exploration.

• Team Interaction: Frequent opportunities for direct interaction with designers, product managers, engineers, and other cross-functional team members.

• Dynamic Atmosphere: Grab operates in a fast-paced tech environment, suggesting a vibrant and energetic workplace culture.

Work Schedule: While the role is full-time, Grab's "FlexWork arrangements such as differentiated hours" suggest that the company offers flexibility in how and when work is performed, allowing for better integration of personal and professional life, while maintaining on-site presence.

📝 Enhancement Note: The on-site requirement at Grab One North implies a company culture that values in-person collaboration and team synergy, while also acknowledging the need for flexibility through "differentiated hours." This balance is crucial for attracting talent in the competitive Singapore tech scene.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and fit.

• Portfolio Presentation & Discussion: A session where candidates present their case studies, discuss their process, rationale, and impact. This is a critical stage to evaluate design thinking and communication skills.

• Design Challenge/Exercise: Candidates may be given a take-home assignment or an on-the-spot design problem to solve, assessing their problem-solving abilities and design execution under pressure.

• Cross-functional Interviews: Meetings with Product Managers, Engineers, and potentially other designers to assess collaboration style, technical understanding, and cultural fit.

• Hiring Manager Interview: Final discussion with the Designer Manager to evaluate overall fit, career aspirations, and leadership potential.

Portfolio Review Tips:

• Curate Strategically: Select case studies that best demonstrate your skills in omnicommerce, user-centered design, end-to-end process, and measurable impact. Prioritize those from the last two years.

• Tell a Story: Structure each case study as a narrative, clearly outlining the problem, your role, the process, the challenges, your solutions, and the outcomes.

• Quantify Impact: Use data and metrics wherever possible to demonstrate the success of your designs.

• Explain Your "Why": Be prepared to articulate the rationale behind your design decisions, showcasing your critical thinking.

• Highlight AI Integration: If applicable, showcase how you've used AI tools to enhance your design process or outcomes.

• Practice Your Presentation: Rehearse presenting your portfolio to ensure a smooth, confident, and concise delivery.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly research Grab's products, especially within the Dine In and Loyalty space, to understand the business context.

• Focus on Process: Emphasize your design process, even if you can't complete every aspect of the challenge within the given time. Show your thinking.

• Communicate Assumptions: Clearly state any assumptions you make during the challenge.

• Prioritize Solutions: Identify the most critical problems to solve and focus your efforts there.

📝 Enhancement Note: The portfolio review is paramount. Candidates should treat it as a presentation of their problem-solving capabilities and design leadership. The emphasis on AI and "vibe coding" suggests interviewers might probe into how candidates are experimenting with these new technologies in their design practice.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, wireframing, prototyping, and collaboration. Expect advanced usage for complex design systems and intricate flows.

• Protopie: For creating high-fidelity, complex prototypes that simulate real-world interactions, essential for user testing and stakeholder presentations.

• After Effects: Used for motion design, micro-interactions, and creating animated prototypes or explainer videos that showcase dynamic user experiences.

Analytics & Reporting:

• While not explicitly listed, proficiency with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) and data visualization tools is highly beneficial for understanding user behavior and measuring design impact. CRM & Automation:

• Not directly applicable to the designer role, but understanding how CRM systems and automation impact user journeys might be relevant for context. Emerging AI Tools:

• Cursor, Replit, Lovable (or similar): Experience with AI-powered coding assistants and development environments to explore AI's role in design and potentially front-end implementation.

📝 Enhancement Note: Proficiency in Figma is a baseline expectation. The inclusion of Protopie and After Effects indicates a need for advanced prototyping and animation skills to convey complex interactions and create polished user experiences. The explicit mention of AI coding tools signals a unique requirement for designers to be experimental with AI in their workflow.

👥 Team Culture & Values

Operations Values:

• Heart, Hunger, Honour, Humility: These are Grab's core values. Applicants should demonstrate how their approach to design and collaboration aligns with these principles.

  • Heart: Empathy for users and colleagues, driving a desire to create solutions that genuinely help.
  • Hunger: Ambition to excel, learn, and achieve significant impact.
  • Honour: Integrity, honesty, and accountability in all interactions and work.
  • Humility: Openness to feedback, willingness to learn from others, and recognizing collective achievements.

• Purpose-Driven: A strong sense of mission to "drive Southeast Asia forward by economically empowering everyone."

• Data-Informed: Using data to guide decisions and measure the effectiveness of design solutions.

• Collaboration-Oriented: Working effectively across diverse teams and disciplines.

• Innovation & Experimentation: Encouraging the exploration of new technologies and approaches, including AI.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be deeply integrated with product managers and engineers, fostering a shared sense of ownership.

• Open Communication: Encouraging constructive feedback and transparent discussions about design decisions and challenges.

• Iterative Approach: Embracing a culture of continuous improvement, where designs are refined based on user feedback and performance data.

• Knowledge Sharing: Actively participating in design critiques, sharing best practices, and mentoring colleagues.

📝 Enhancement Note: Understanding and embodying Grab's core values will be crucial for cultural fit. The emphasis on "Heart" and "Humility" suggests a team that values empathy and collaborative learning, while "Hunger" and "Honour" point towards a high-performance, integrity-driven environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating complex stakeholder requirements and ensuring user-centricity remains paramount in a fast-paced, business-driven environment.

• Designing for Diverse Markets: Adapting designs to meet the varied needs and cultural nuances of users across Southeast Asia.

• Integrating Emerging Technologies: Effectively incorporating AI and other new technologies into the design process and user experience without compromising usability.

• Scaling Design Systems: Ensuring the design system remains robust, scalable, and efficient as Grab's product suite and user base grow.

• Driving Adoption of New Features: Designing experiences that encourage user adoption and engagement with new functionalities, particularly in areas like loyalty programs and dine-in services.

Learning & Development Opportunities:

• AI in Design Workshops: Opportunities to deepen understanding and practical application of AI tools within the design workflow.

• Advanced Prototyping & Motion Design: Training and practice in creating sophisticated interactive and animated prototypes.

• Design Leadership Programs: Development tracks for individuals aspiring to lead design teams or strategic initiatives.

• Industry Conferences & Webinars: Support for attending relevant design and technology events to stay current.

• Cross-Disciplinary Learning: Exposure to product management, engineering, and data science through collaborative projects.

📝 Enhancement Note: The primary challenge will be leveraging design expertise to drive significant business impact within a complex, multi-faceted superapp. The growth opportunities are substantial, offering pathways for both technical specialization and leadership development, particularly in emerging areas like AI-driven design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance competing stakeholder demands. How did you ensure the user's needs were still met?" (Assesses stakeholder management and user advocacy)

• "Walk us through a complex user flow you designed. What were the key decisions and trade-offs you made?" (Evaluates end-to-end design process and critical thinking)

• "How have you used data or user research to inform a significant design change?" (Tests data-driven design approach)

• "Tell us about your experience with design systems. How do you contribute to or leverage them?" (Assesses understanding of scalability and consistency) Company & Culture Questions:

• "What interests you about Grab's mission and its role in Southeast Asia?" (Gauges alignment with company purpose)

• "How do you embody Grab's core values (Heart, Hunger, Honour, Humility) in your design work?" (Assesses cultural fit)

• "How do you approach collaboration within a cross-functional team, especially with engineers and product managers?" (Evaluates teamwork and communication)

• "What are your thoughts on the role of AI in product design, and how have you experimented with it?" (Probes AI fluency and forward-thinking) Portfolio Presentation Strategy:

• Structure is Key: Start with a brief overview of Grab and the specific problem space (Dine In/Loyalty).

• Tell the Story: For each case study, clearly articulate the problem, your role, the user research/discovery phase, ideation, design solutions, prototyping, collaboration, and ultimately, the impact.

• Highlight Your Contribution: Be specific about what you did. Use "I" statements when discussing your individual contributions.

• Show, Don't Just Tell: Use visuals of wireframes, mockups, prototypes, and user flows. If possible, show interactive elements.

• Quantify Impact: Present metrics clearly. If metrics are not available, discuss anticipated impact or qualitative feedback.

• Be Prepared for Questions: Anticipate questions about your process, design choices, challenges, and how you would approach future problems.

• Demonstrate AI Exploration: If you have relevant examples, be ready to discuss how you've experimented with AI tools in your design process.

📝 Enhancement Note: Candidates should prepare to articulate their design process with a focus on outcomes and impact. The interviewers will likely probe deeply into the "why" behind design decisions and assess the candidate's ability to collaborate effectively and adapt to new technologies like AI. Practicing the portfolio presentation is crucial for conveying confidence and clarity.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Curate Your Portfolio: Ensure your portfolio includes at least two completed case studies from the past two years, highlighting your end-to-end design process, specific contributions, and quantifiable impact. Tailor the selection to showcase relevant experience in complex digital products or omnicommerce.

• Optimize Your Resume: Clearly articulate your 4+ years of product design experience, emphasizing skills in interaction design, visual design, design systems, prototyping, and AI fluency. Use keywords relevant to the job description.

• Prepare Your Presentation: Rehearse presenting your portfolio case studies, focusing on clear storytelling, concise explanations of your process and rationale, and the demonstrable impact of your work. Be ready to discuss your experiences with Figma, Protopie, After Effects, and any AI tools you've used.

• Research Grab: Familiarize yourself with Grab's superapp ecosystem, its mission, values (Heart, Hunger, Honour, Humility), and recent product developments, particularly in the Dine In and Loyalty sectors. Understand their business objectives and target markets.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.