Senior Product Designer – Membership & Identity

📍 Job Overview

Job Title: Senior Product Designer – Membership & Identity

Company: Expedia Group

Location: New York, New York, United States (Other Expedia Group locations like Seattle, San Francisco, Los Angeles/West Hollywood, and Chicago may be considered)

Job Type: Full time

Category: Product Design / User Experience (UX) Operations

Date Posted: 2026-08-21

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive the end-to-end product design for critical Membership and Identity experiences across Expedia Group's diverse brand portfolio, ensuring cohesive and user-centric journeys.

• Foster a collaborative environment by partnering closely with Product Management, Engineering, Research, and fellow Design teams to define problems, explore solutions, and align on strategic priorities and success metrics.

• Leverage qualitative and quantitative insights to inform user-centered design decisions, translating complex user needs into intuitive flows, wireframes, prototypes, and high-fidelity designs.

• Contribute to the overarching design strategy for Membership and Identity, applying systems thinking to ensure scalability, coherence, and seamless integration with broader customer journeys and platform capabilities.

📝 Enhancement Note: This role is positioned within the Experience Design (XD) function, emphasizing a blend of individual design contribution and strategic influence. The focus on "Membership & Identity" indicates a deep dive into core user account management, personalization, and trust-building aspects of the travel platform, which are crucial for customer retention and platform integrity. The mention of "AI-driven systems" suggests an opportunity to explore innovative, data-informed design solutions.

📈 Primary Responsibilities

• Own the complete product design lifecycle for specific Membership and Identity experience areas, from initial concept and discovery through execution, iteration, and optimization, with a clear focus on achieving defined customer and business outcomes.

• Collaborate effectively with cross-functional partners including Product Managers, Engineers, Researchers, and fellow Designers to frame complex problems, ideate on potential solutions, and establish shared priorities and key performance indicators (KPIs) within the assigned product domain.

• Translate research findings, behavioral analytics, and user feedback into concrete, user-centered design decisions, producing comprehensive documentation including user flows, wireframes, interactive prototypes, and polished high-fidelity designs that adhere to a high standard of usability and aesthetic craft.

• Actively contribute to the strategic vision and roadmap for Membership and Identity experiences, employing systems thinking to ensure that individual design solutions are cohesive with broader customer journeys, platform architecture, and existing design systems, thereby ensuring scalable and consistent experiences across all Expedia Group brands.

• Design experiences that meticulously balance user trust, personalization, and ease of use, empowering users to confidently manage their accounts, preferences, and interactions within the Expedia Group ecosystem.

• Facilitate productive design workshops, critiques, and collaborative working sessions, articulating design rationale clearly and persuasively to a diverse range of stakeholders, and providing constructive feedback and informal mentorship to elevate the design craft and maturity of the broader team.

• Champion and integrate accessibility and inclusive design principles throughout the Membership and Identity experience design process, ensuring equitable access and usability for a diverse global user base.

• Explore and integrate knowledge of AI-driven systems, tools, and workflows, investigating how identity and behavioral signals can be leveraged to power intelligent, adaptive, and more personalized user experiences.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on end-to-end ownership, cross-functional collaboration, and strategic contribution. The mention of "systems thinking" and "design systems" indicates a need for designers who can operate at both a detailed execution level and a broader architectural level, ensuring consistency and scalability across a large organization. The inclusion of AI and data-driven insights points towards a modern design approach.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Design, Human-Computer Interaction (HCI), User Experience (UX), or a related field, or equivalent practical experience.

Experience: 5–10 years of professional experience in product design, UX design, or interaction design, with a proven track record of successfully shipping digital products or services at scale.

Required Skills:

• Demonstrated ownership of end-to-end design within a specific product area, from conception to launch and iteration.

• Proven ability to collaborate effectively in cross-functional teams, working closely with product management, engineering, and research partners.

• Strong capability to translate research findings and data into user-centered solutions across multiple platforms.

• Proficiency in modern design and prototyping tools, and experience working with established design systems.

• A robust portfolio showcasing a high standard of visual craft, interaction design, and experience in shipping scalable digital products.

• Experience designing user interfaces and interactions across various platforms, including web and mobile applications.

• Expertise in core design tools, with a particular strength in prototyping and delivering high-quality, shippable experiences.

• Experience working within cross-functional teams to achieve product goals. Preferred Skills:

• Experience designing complex systems within large or matrixed organizations, particularly in domains such as membership, identity management, account systems, or customer lifecycle management (e.g., onboarding, authentication, profile management, personalization).

• Demonstrated track record of contributing to and extending design systems, championing accessibility standards, and delivering polished interaction design that scales effectively across multiple platforms and brands.

• Skill in facilitating design workshops, design sprints, or collaborative working sessions, and experience providing mentorship or guidance to junior designers.

• Experience leveraging data, including behavioral analytics, experimentation results, and qualitative user insights, to shape design strategy, measure product outcomes, and iterate on launched features.

• Familiarity with AI-driven systems, tools, or workflows within the design process, and the ability to apply AI/ML-enabled approaches to enhance product experiences.

📝 Enhancement Note: The qualifications emphasize both foundational design skills and experience with complex systems, large organizations, and data-informed design. The preference for experience in membership/identity domains directly aligns with the role's focus, suggesting candidates with this background will have a significant advantage. The mention of AI/ML integration is a forward-looking requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design projects that demonstrate problem framing, user research synthesis, ideation, detailed design execution (flows, wireframes, prototypes, high-fidelity mockups), and iterative refinement based on feedback or data.

• Include case studies that clearly articulate the user problem, business objectives, your specific role and contributions, the design process followed, and the final solution's impact, ideally with measurable outcomes.

• Highlight examples of designing for complex systems, large-scale platforms, or user journeys that span multiple touchpoints or brands, demonstrating an understanding of scalability and consistency.

• Present work that reflects a high standard of visual craft, interaction design, and a deep understanding of usability principles and accessibility best practices. Process Documentation:

• Demonstrate proficiency in documenting design processes, including user flows, information architecture, interaction models, and UI specifications, ensuring clarity for cross-functional teams.

• Showcase experience in creating and utilizing design systems, including contributions to component libraries, style guides, and ensuring consistent application of design patterns.

• Provide evidence of using data and user insights to drive design decisions and iterate on solutions, which could include A/B test results, user feedback analysis, or behavioral analytics.

• Illustrate how you have collaborated with engineering teams to ensure accurate implementation of designs, including providing detailed design specifications and conducting design reviews during the development phase.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. The emphasis here is on demonstrating strategic thinking, end-to-end ownership, and the ability to handle complex, scalable design challenges. Experience with design systems and data-informed iteration is crucial for this role at Expedia Group.

💵 Compensation & Benefits

Salary Range:

• New York & San Francisco: $187,000 - $261,500 annually (with potential to reach $299,000 based on sustained performance).

• Chicago: $161,000 - $225,500 annually (with potential to reach $257,500 based on sustained performance).

• Seattle & West Hollywood (Beverly Hills): $173,000 - $242,500 annually (with potential to reach $277,000 based on sustained performance).

Benefits:

• Comprehensive medical, dental, and vision insurance coverage.

• Generous paid time off (PTO) policy.

• Employee Assistance Program (EAP) for personal and professional support.

• Wellness and travel reimbursement to support employee well-being and exploration.

• Exclusive travel discounts for personal use.

• International Airlines Travel Agent (IATAN) membership, offering additional travel perks.

Working Hours: Standard full-time hours (approximately 40 hours per week), with flexibility expected to meet project deadlines and collaborate across time zones.

📝 Enhancement Note: The salary ranges provided are specific to different US locations, reflecting significant variations based on cost of living and market demand. The "potential to increase pay" structure indicates a performance-based compensation model. The benefits package is robust, with a strong emphasis on travel-related perks, aligning with Expedia Group's industry. The AI-derived "Hybrid" work arrangement implies a need for on-site presence, likely a few days a week, with flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology / E-commerce. Expedia Group is a global leader in online travel, operating a vast marketplace that connects travelers with a wide array of travel services.

Company Size: Large Enterprise (over 10,000 employees). This size implies established processes, a global reach, and opportunities for diverse career paths, but also potential for navigating complex organizational structures.

Founded: 1996. With a long history in the travel industry, Expedia Group has evolved significantly, demonstrating adaptability and resilience in a dynamic market.

Team Structure:

• The Experience Design (XD) team is a significant function within Expedia Group, comprising Product Designers, Content Designers, and Researchers.

• This specific role operates within a defined product area focused on Membership and Identity, likely a dedicated squad or pod comprising designers, product managers, and engineers.

• Designers are expected to collaborate extensively with Product Managers for strategic direction and prioritization, and with Engineers for implementation feasibility and execution.

• Cross-functional collaboration extends to other design teams, research, and potentially marketing and data science teams, depending on the project. Methodology:

• Data-driven decision-making is a core tenet, with a strong emphasis on using behavioral analytics, A/B testing, and qualitative user research to inform design strategy and product iteration.

• A systems-thinking approach is encouraged to ensure consistency and scalability across multiple brands and platforms within the Expedia Group ecosystem.

• Agile methodologies are likely employed for product development, requiring designers to be adaptable and iterative in their approach.

• A commitment to human-centered design principles ensures that user needs and experiences are at the forefront of all design decisions.

Company Website: https://careers.expediagroup.com/

📝 Enhancement Note: Expedia Group's culture emphasizes a blend of data-driven innovation and user-centricity within the fast-paced travel industry. The large company size suggests a well-defined structure for operations and design, but also necessitates strong communication and collaboration skills to navigate. The emphasis on "Behaviors" like "Traveler First," "Think Big," and "Succeed Together" indicates a value system focused on customer impact, ambitious goals, and teamwork.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level signifies a highly experienced individual contributor expected to take significant ownership, contribute to design strategy, and mentor others. The role demands a blend of deep craft expertise and the ability to influence product direction.

Reporting Structure: Typically, a Senior Product Designer reports to a Design Manager or Lead within a specific product group. They will work closely with Product Managers and Engineering Leads within their cross-functional team.

Operations Impact: This role has a direct impact on user acquisition, retention, engagement, and overall platform trust by shaping the core Membership and Identity experiences. Positive design outcomes in this area can lead to increased customer lifetime value, reduced support costs, and enhanced brand loyalty across all Expedia Group brands.

Growth Opportunities:

• Skill Advancement: Deepen expertise in complex domains like identity management, personalization, and AI-driven experiences. Opportunities to lead design initiatives for major platform features.

• Leadership Development: Formal and informal mentorship opportunities, leading design critiques, contributing to design system evolution, and potentially stepping into lead design roles for specific product areas or initiatives.

• Cross-Brand Exposure: Gain experience across Expedia Group's diverse portfolio of travel brands, understanding different user segments and market dynamics.

• Strategic Influence: Contribute to shaping the long-term design strategy for core user experiences, influencing product roadmaps and design standards.

📝 Enhancement Note: The Senior Product Designer role at Expedia Group is positioned as a critical individual contributor with significant influence. Growth opportunities are geared towards deepening specialization, developing leadership skills, and gaining broader exposure within a large, multi-brand organization. The focus on impact within core user journeys highlights the strategic importance of this role.

🌐 Work Environment

Office Type: Hybrid. This indicates a mix of in-office work for collaboration and on-site presence, alongside remote work flexibility. Specific office days will likely be determined by team needs and leadership approval.

Office Location(s): New York is preferred, with other major Expedia Group hubs including Seattle, San Francisco, Los Angeles/West Hollywood, and Chicago as potential options. This offers flexibility for candidates based in these regions.

Workspace Context:

• The workspace will likely be a modern, collaborative office environment designed to foster teamwork and innovation.

• Access to standard design tools, software, and potentially specialized hardware for prototyping or testing.

• Opportunities for informal and formal collaboration with team members through co-working spaces, meeting rooms, and digital collaboration tools.

• A dynamic environment within the travel tech industry, requiring adaptability and a proactive approach to problem-solving.

Work Schedule: While generally adhering to standard full-time hours (approx. 40 hours/week), the hybrid nature and global scope of Expedia Group may necessitate some flexibility to accommodate meetings across different time zones and to meet project deadlines.

📝 Enhancement Note: The hybrid work model is standard for many large tech companies, balancing in-office collaboration with remote flexibility. The choice of major US cities as potential locations indicates a commitment to having physical hubs for teams. The environment is expected to be collaborative and dynamic, typical of a large, globally operating tech firm.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess basic qualifications and fit.

• Design Challenge/Portfolio Review: Candidates will likely present their portfolio to a panel of designers and potentially product managers. This may involve a specific design challenge or a deep dive into past projects, focusing on problem-solving, design process, and impact.

• Cross-Functional Interviews: Interviews with Product Managers, Engineers, and potentially other stakeholders to assess collaboration skills, communication, and strategic thinking.

• Behavioral & Cultural Fit Interviews: Questions assessing Expedia Group's core behaviors (Traveler First, Think Big, Operate with Excellence, Ownership Mindset, Succeed Together) and overall cultural alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best demonstrate your skills relevant to this role, particularly those involving complex systems, identity, membership, personalization, or large-scale platforms.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process, key decisions, challenges faced, and the impact of your work (quantify where possible).

• Showcase Process: Detail your thought process, from initial research and ideation through to final execution and iteration. Include wireframes, user flows, prototypes, and high-fidelity mockups.

• Highlight Collaboration: Explain how you worked with cross-functional teams (PM, Eng, Research) and how you incorporated their feedback.

• Address Scale & Systems: If applicable, showcase projects that involved designing for multiple platforms or brands, or that contributed to or utilized design systems.

Challenge Preparation:

• Understand the Domain: Research Expedia Group's brands, their approach to membership and identity, and common challenges in the travel tech space.

• Practice Problem Framing: Be ready to analyze a given problem, ask clarifying questions, and define scope and success metrics.

• Articulate Design Rationale: Practice explaining why you made specific design choices, linking them back to user needs and business goals.

• Demonstrate Systems Thinking: Be prepared to discuss how your design solutions fit into a larger ecosystem and how they might scale.

📝 Enhancement Note: The interview process is likely rigorous, focusing heavily on portfolio presentation and assessing both design craft and strategic thinking. Candidates should prepare to articulate their process and impact with specific examples, aligning their experience with Expedia Group's values and the specific requirements of the Membership and Identity domain.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Axure RP, or similar tools for wireframing, prototyping, and high-fidelity design.

• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack, Microsoft Teams for team communication, task tracking, and documentation.

Analytics & Reporting:

• Web/App Analytics: Google Analytics, Adobe Analytics, Amplitude, Mixpanel for understanding user behavior and tracking key metrics.

• Experimentation Platforms: Optimizely, VWO, or internal A/B testing tools for validating design hypotheses.

CRM & Automation:

• While not a direct tool for the designer, understanding how CRM systems (e.g., Salesforce, internal Expedia systems) and user data platforms feed into personalization and identity management is beneficial.

📝 Enhancement Note: Proficiency in industry-standard design and prototyping tools like Figma is essential. Familiarity with analytics platforms and experimentation tools is increasingly important for designers to inform their decisions with data and measure the impact of their work, especially in a role focused on user behavior and optimization.

👥 Team Culture & Values

Operations Values: Expedia Group emphasizes its five core Behaviors:

• Traveler First: A deep commitment to understanding and serving the needs of travelers, ensuring that design decisions prioritize user experience and value.

• Think Big: Encouraging ambitious goals, innovation, and a forward-thinking approach to problem-solving and product development.

• Operate with Excellence: A focus on high standards, quality execution, and continuous improvement in all aspects of work.

• Ownership Mindset: Taking responsibility for outcomes, driving initiatives forward, and being accountable for results.

• Succeed Together: Fostering collaboration, teamwork, and mutual support across diverse teams to achieve collective success.

Collaboration Style:

• Highly collaborative, involving close partnerships with Product Management, Engineering, Research, and other Design disciplines.

• Open to constructive feedback and design critiques as a means of refining solutions and elevating craft.

• Emphasis on clear communication and persuasive articulation of design rationale to diverse stakeholders.

• A culture that encourages knowledge sharing and learning from cross-functional team members.

📝 Enhancement Note: The Expedia Group's core behaviors directly inform the expected team culture and values. Designers are expected to be customer-focused, ambitious, detail-oriented, accountable, and team players. This shapes how designers interact, make decisions, and contribute to the overall product development process.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Scale: Designing for multiple global brands with diverse user bases and existing technical infrastructures presents significant scalability and consistency challenges.

• Balancing User Needs vs. Business Goals: Navigating the inherent tension between delivering optimal user experiences and meeting business objectives, especially within a large, publicly traded company.

• Evolving Technology Landscape: Staying abreast of rapid advancements in AI, data privacy regulations, and evolving user expectations for digital identity and personalization.

• Cross-Functional Alignment: Effectively managing diverse stakeholder opinions and priorities to drive consensus on design solutions within a matrixed organization.

Learning & Development Opportunities:

• Domain Specialization: Deepen expertise in user identity, data privacy, personalization engines, and AI/ML applications within the travel domain.

• Design Leadership: Opportunities to mentor junior designers, lead design initiatives, and contribute to the evolution of design strategy and processes.

• Industry Exposure: Gain insights into the broader travel technology ecosystem and how core functions like membership and identity impact the entire customer journey.

• Continuous Learning: Access to internal training, workshops, industry conferences, and potentially certifications related to UX, design strategy, and emerging technologies.

📝 Enhancement Note: The role offers significant growth potential by tackling complex challenges inherent in large-scale, user-centric product design. The opportunities for specialization and leadership development are strong, aligning with the senior level of the position.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex system or user journey that spanned multiple platforms or brands. How did you ensure consistency and scalability?" (Focus on systems thinking, design systems, and cross-platform strategy).

• "How do you approach designing for user trust and security, particularly in the context of identity and personal data management?" (Focus on user psychology, privacy considerations, and building confidence).

• "Walk us through a project where you used data (behavioral analytics, A/B tests) to significantly influence your design decisions or improve product outcomes. What was your process?" (Focus on data-informed design, experimentation, and impact measurement). Company & Culture Questions:

• "How do your design principles align with Expedia Group's core behaviors, such as 'Traveler First' and 'Succeed Together'?" (Prepare examples demonstrating these behaviors in your past work).

• "How would you approach integrating AI-driven features into membership or identity experiences while maintaining user trust and transparency?" (Focus on ethical AI, user control, and clear communication).

• "Describe your experience mentoring junior designers or contributing to a design system. What is your philosophy on elevating the craft of a design team?" (Focus on leadership, collaboration, and process improvement). Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of your career and the types of problems you solve. For each case study, clearly state the objective, your role, the solution, and the quantifiable impact.

• Show, Don't Just Tell: Use visuals (flows, wireframes, prototypes, final UI) to illustrate your process and design decisions. Be prepared to click through interactive prototypes.

• Articulate Your 'Why': For every design choice, be ready to explain the rationale behind it, referencing user research, business goals, or design principles.

• Highlight Collaboration: Emphasize how you worked with product managers, engineers, and researchers, and how you navigated trade-offs or conflicting feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a deep understanding of user-centered design within complex systems, and alignment with Expedia Group's values. Be ready to discuss your process, rationale, and impact with specific examples from your portfolio.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Expedia Group careers portal via the provided link.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating expertise in membership, identity, personalization, or complex user journeys. Showcase your end-to-end design process and measurable impact.

• Resume Optimization: Ensure your resume clearly articulates your 5-10 years of experience, relevant skills (product design, UX, interaction design, systems thinking), and achievements, using keywords from the job description.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Prepare specific examples that align with Expedia Group's core behaviors and the requirements of the Membership & Identity domain.

• Company Research: Familiarize yourself with Expedia Group's brands, mission, and recent initiatives, particularly those related to user experience, technology, and customer engagement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.