Senior Product Designer - Engagement & Loyalty

📍 Job Overview

Job Title: Senior Product Designer - Engagement & Loyalty

Company: Easygo

Location: Melbourne, Australia

Job Type: Full-Time

Category: Product Design / User Experience

Date Posted: 2026-05-07

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end design of user engagement and loyalty experiences, from initial discovery through to final delivery and iterative improvements.

• Drive user progression, retention, and long-term loyalty through thoughtful design of programs, incentives, and engagement features.

• Translate complex user research, data insights, and strategic input into actionable design decisions that directly impact business outcomes.

• Collaborate closely with Product Management, Engineering, and cross-functional partners to define key success metrics, analyze post-launch performance, and continuously optimize user experiences.

• Contribute to the development and enforcement of design standards, ensuring consistency, quality, and clarity across Easygo's engagement and affiliate product suite.

📝 Enhancement Note: This role is specifically focused on the "Engagement & Loyalty" domain within product design, requiring a deep understanding of user behavior, retention strategies, and incentive-based systems. The emphasis on "end-to-end ownership" and "complex design initiatives" suggests a need for a candidate who can manage projects autonomously from ideation to implementation and iteration.

📈 Primary Responsibilities

• Spearhead the complete design lifecycle for engagement and loyalty features, encompassing user research, concept development, wireframing, prototyping, high-fidelity design, and post-launch analysis.

• Define and translate user needs, business objectives, and technical constraints into intuitive and effective user interfaces and experiences for both mobile and web platforms.

• Partner with Product Managers to define product strategy, scope initiatives, and establish measurable KPIs that align with engagement and loyalty goals.

• Work hand-in-hand with Engineering teams to ensure designs are technically feasible and implemented accurately, providing clear specifications and ongoing design support.

• Conduct user research, usability testing, and A/B experiments to gather insights, validate design hypotheses, and drive data-informed design iterations.

• Proactively identify opportunities to enhance user progression, increase retention rates, and optimize incentive structures beyond immediate project scopes.

• Champion user-centric design principles and best practices, contributing to the evolution of design systems, guidelines, and overall design quality within the organization.

• Present and articulate design rationales, trade-offs, and the anticipated impact of design decisions to diverse stakeholder groups, including leadership.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking, hands-on design execution, and cross-functional collaboration. The emphasis on "identifying opportunities" and "experimenting thoughtfully" indicates a proactive and analytical approach expected from a Senior Product Designer in this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Psychology, or a related field is advantageous and often preferred for senior roles, demonstrating a foundational understanding of user-centered design principles.

Experience: Minimum of 5 years of professional experience in product design, with a strong track record of owning and delivering complex design projects from inception to completion. Experience designing for multi-surface products (mobile and web) is essential.

Required Skills:

• Proven expertise in end-to-end product design, including user research, wireframing, prototyping, UI design, and user testing.

• A robust portfolio showcasing the ability to transform user insights and business requirements into delivered, high-quality designs with measurable impact.

• Strong proficiency in using data, analytics, and experimentation (e.g., A/B testing) to inform outcome-driven design decisions.

• Excellent verbal and written communication skills, with the ability to clearly articulate design rationale, present trade-offs, and influence stakeholders.

• Demonstrated analytical and strategic thinking capabilities, with a clear understanding of how design work connects to broader business and product objectives.

• Experience designing for user progression, retention, or loyalty-based systems.

• Ability to thrive in a fast-paced, dynamic environment, effectively managing multiple priorities and deadlines.

Preferred Skills:

• Experience or a keen interest in behavior-driven products such as loyalty programs, incentive platforms, or partner/affiliate programs.

• Familiarity with the iGaming industry, sports betting, or cryptocurrency sectors.

• Experience with user behavior analysis and psychological principles in design.

• Knowledge of agile development methodologies.

📝 Enhancement Note: The requirement for a strong portfolio demonstrating "end-to-end ownership" and the ability to "turn discovery into delivered, high-quality designs" is critical. Candidates should be prepared to showcase projects where they have driven significant user engagement or loyalty outcomes. The "bonus points" indicate areas where candidates with specific industry knowledge will have a distinct advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrations of end-to-end product design ownership, from initial problem definition to iterative post-launch improvements.

• Case studies detailing complex design challenges within engagement, loyalty, or retention-focused products.

• Evidence of translating user research, quantitative data, and analytics into concrete design solutions that achieved defined success metrics.

• Examples of designing for both mobile (iOS/Android) and web platforms, showcasing adaptability across different screen sizes and interaction models.

• Clear articulation of design rationale, including trade-offs made and the reasoning behind strategic decisions.

Process Documentation:

• Showcase of user research methodologies employed (e.g., interviews, surveys, usability testing) and how findings were synthesized.

• Examples of iterative design processes, including how feedback and data were incorporated to refine designs.

• Documentation of collaboration with Product and Engineering, illustrating how design requirements were communicated and validated.

• Presentation of how success metrics were defined for design initiatives and how their impact was measured post-launch.

📝 Enhancement Note: The portfolio is a critical component for this role, serving as tangible proof of the candidate's capabilities. It should not only display aesthetic design skills but also the strategic thinking, problem-solving abilities, and data-informed approach required for driving engagement and loyalty. Emphasis should be placed on demonstrating impact and ownership.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers with 5-10 years of experience in Melbourne, Australia, the estimated annual salary range is AUD $120,000 - $170,000. This range accounts for the experience level, the specialized nature of engagement and loyalty design, and the competitive tech market in Melbourne.

Benefits:

• Office Perks & Environment:

  • In-house baristas serving complimentary coffee, tea, fresh juices, and smoothies.
  • Daily catered breakfast and regular company-wide events to foster community.
  • Fully stocked snack walls and drink fridges on every floor for convenience.
  • Modern office spaces equipped with recreational facilities like pool tables, table tennis, gaming consoles, and an F1 simulator.

• Wellbeing & Personal Development:

  • Comprehensive Employee Assistance Program (EAP) available for employees and their families.
  • Access to over 20,000 courses via LinkedIn Learning for continuous skill development.
  • One paid volunteer day per year to support community initiatives.
  • Weekly professional massages to promote employee wellbeing.

• Team Connection & Rewards:

  • Team budgets allocated for lunches and activities to celebrate achievements and foster team bonding.
  • Opportunities to join social sports teams and participate in Corporate Games.
  • Exclusive Easygo branded merchandise.
  • Birthday and work anniversary gift vouchers, with opportunities to win prizes.

• Events & Experiences:

  • Access to company-wide talks with key partners (e.g., Everton FC, Team Sauber F1).

  • Opportunities to meet industry influencers and renowned streamers.

  • Potential for exclusive tickets to major events like Formula 1, UFC, and concerts. Working Hours: The standard working hours are typically based on a 40-hour work week, aligning with the full-time employment type. While the role is on-site, Easygo offers a vibrant and amenity-rich work environment designed to support productivity and employee wellbeing throughout the standard workday.

📝 Enhancement Note: The salary estimation is based on aggregated data from Australian job boards and salary comparison sites for similar roles in Melbourne, factoring in the specified experience level and the tech/iGaming industry. The benefits package is extensive and focuses heavily on employee wellbeing, professional development, and unique experiential rewards, reflecting a company culture that values its employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Easygo operates within the iGaming industry, providing services to major brands like Stake.com (crypto casino), Kick.com (live streaming platform), and Twist Gaming (game design studio). This places them at the intersection of technology, entertainment, and digital services, characterized by rapid innovation and a focus on user experience.

Company Size: With over 700 employees, Easygo is a medium-to-large sized organization that has experienced significant growth. This size suggests a structure that balances formalized processes with the agility needed to adapt quickly to market changes, offering opportunities for impact and career progression.

Founded: While the founding date isn't explicitly stated, Easygo's rapid growth from humble beginnings to a 700+ workforce indicates a relatively young but highly ambitious and successful company. This entrepreneurial spirit likely permeates the culture, encouraging innovation and a proactive approach to problem-solving.

Team Structure:

• The Engagement & Loyalty team is a specialized unit within the larger product organization, likely comprising Product Managers, Designers, Engineers, and Data Analysts focused on user retention and value.

• Reporting structures are typical for a growing tech company, with Senior Designers likely reporting to a Head of Product Design or a Design Lead, who in turn reports to higher product leadership.

Methodology:

• Data Analysis & Insights: Easygo emphasizes using data to drive decisions. This means the design team will rely heavily on analytics, user behavior tracking, and A/B testing to understand user interactions and identify areas for improvement.

• Workflow Planning & Optimization: The role involves leading design initiatives from discovery to delivery, requiring structured workflow planning, prioritization, and a focus on optimizing both user journeys and internal design processes.

• Automation & Efficiency: While not explicitly stated for design, the company's focus on technology and services suggests an underlying drive for efficiency, which can be applied to design workflows and the creation of scalable design systems.

Company Website: [Easygo company website is not provided, but a likely domain based on context is easygo.io]

📝 Enhancement Note: Easygo's position as a service provider to prominent iGaming and entertainment brands suggests a fast-paced, results-oriented environment. The company culture appears to value innovation, user focus, and a strong sense of community, evidenced by extensive office perks and team-building activities. The emphasis on data-driven decision-making is crucial for operations and design roles.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a significant level of autonomy, expertise, and responsibility. It implies a candidate who can not only execute designs but also influence product strategy, mentor junior designers, and contribute to the overall design vision and standards. The focus on "complex initiatives" and "ownership" further solidifies this senior standing.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Product Design. They will work closely with Product Managers and Engineering Leads on specific product initiatives. This structure allows for both strategic guidance and hands-on contribution.

Operations Impact: The impact of this role is directly tied to user engagement, loyalty, and long-term value for Easygo's client brands (Stake.com, Kick.com). Successful designs will lead to increased user retention, higher lifetime value, and stronger community engagement, all of which are critical business metrics for the iGaming and entertainment sectors. The designer's work will directly influence revenue and customer satisfaction.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in behavioral design, loyalty program mechanics, incentive structures, and advanced user research techniques.

• Leadership Development: Potential to mentor junior designers, lead design sprints, and take on more strategic product design challenges, potentially progressing to a Lead Product Designer or Design Manager role.

• Cross-functional Influence: Gaining experience in influencing product strategy and roadmap decisions, working with high-profile clients and brands, and contributing to the company's overall growth trajectory.

📝 Enhancement Note: The Senior title suggests this is a critical individual contributor role with potential for future leadership. The growth opportunities are framed around deepening specialized design skills relevant to the iGaming/entertainment context and expanding influence within the product organization.

🌐 Work Environment

Office Type: Easygo offers a modern, amenity-rich office environment designed to foster collaboration and employee wellbeing. It's a physical workspace that aims to provide a stimulating and comfortable atmosphere for its employees.

Office Location(s): The primary office is located in Melbourne, Australia. Specific details about accessibility or neighborhood amenities would require direct inquiry, but the description implies a central and well-equipped facility.

Workspace Context:

• Collaborative Environment: The office is designed with "fun/modern office spaces" and includes amenities like pool tables and gaming consoles, suggesting a culture that encourages interaction and a healthy work-life balance.

• Operations Tools & Technology: While not explicitly detailed for design, the company's tech-forward nature implies access to modern design software and collaboration tools. The "bonus points" mention Google Suite, Slack, Jira, and Intercom, which are standard collaborative tools.

• Team Interaction: The emphasis on catered meals, team budgets for activities, and social events indicates frequent opportunities for informal and formal interaction with colleagues across different teams.

Work Schedule: The role is full-time, implying a standard 40-hour work week. Given the on-site requirement, employees are expected to be present in the Melbourne office during standard business hours, though the company culture seems to balance this with a focus on employee wellbeing and flexibility where possible.

📝 Enhancement Note: The description of the office environment highlights a company that invests heavily in creating a positive and engaging workplace. For a Senior Product Designer, this environment likely supports creativity and collaboration, essential for tackling complex design challenges in a fast-paced industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter to assess general fit and experience level.

• Portfolio Presentation & Interview: A dedicated session where you present your portfolio, walking through key case studies. This will be followed by in-depth questions about your design process, decision-making, and experience with engagement/loyalty design. Expect questions about translating data into design and collaborating with stakeholders.

• Hiring Manager/Team Interview: Discussions with the hiring manager and potentially other members of the product and design team. This stage focuses on your strategic thinking, problem-solving skills, cultural fit, and alignment with team dynamics. You might be asked to discuss how you handle ambiguity or prioritize competing demands.

• Potential Design Challenge: A take-home assignment or a live design exercise to assess your practical design skills, problem-solving approach, and ability to work within constraints. This will likely focus on a scenario related to engagement or loyalty.

• Final Interview: May involve senior leadership or key cross-functional partners to assess overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your end-to-end design process, focusing on those related to user engagement, loyalty, or behavioral design.

• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed, the key decisions you made, the challenges you overcame, and the measurable outcomes achieved. Use visuals effectively.

• Highlight Impact: Quantify your contributions wherever possible. Use metrics to demonstrate how your designs improved user progression, retention, or achieved business goals.

• Showcase Collaboration: Illustrate how you worked with Product Managers, Engineers, and other stakeholders. Explain how you handled feedback and resolved disagreements.

• Tailor to Easygo: Research Easygo, Stake.com, and Kick.com. Understand their user base and business objectives. Frame your experience in a way that resonates with their needs.

Challenge Preparation:

• Understand the Problem: If given a design challenge, ensure you fully understand the brief, target audience, and objectives before diving in. Ask clarifying questions.

• Define Your Approach: Outline your process clearly – research, ideation, wireframing, prototyping, testing. Explain the rationale behind your chosen methods.

• Focus on Impact: Even in a hypothetical scenario, articulate how your proposed solution would drive engagement or loyalty and how you would measure its success.

• Be Concise and Clear: Present your solution and rationale efficiently, focusing on the most critical aspects. Be prepared to defend your decisions.

📝 Enhancement Note: The interview process emphasizes a deep dive into the candidate's portfolio and their ability to connect design work to business outcomes. Candidates should be prepared to articulate their strategic thinking and collaborative approach, particularly in the context of engagement and loyalty.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma or Sketch (industry standard for collaborative design), Adobe Creative Suite (for supporting visual assets).

• Collaboration & Communication: Slack (real-time team communication), Jira (project management and issue tracking), Google Suite (Docs, Sheets, Slides for documentation, presentations, and data analysis).

• User Research & Testing: Tools like UserTesting.com, Lookback, or similar platforms for conducting remote usability tests and gathering qualitative feedback.

• Analytics & Data Visualization: Experience with product analytics platforms (e.g., Mixpanel, Amplitude, Google Analytics) and data visualization tools (e.g., Tableau, Looker) to inform design decisions and measure impact.

• Customer Support & Engagement: Intercom (for customer communication and in-app messaging, potentially informing design needs).

Analytics & Reporting:

• Proficiency in interpreting data from product analytics tools to understand user behavior, conversion funnels, and engagement metrics.

CRM & Automation:

• While not a direct CRM role, understanding how CRM data or user segmentation might inform design for personalized experiences is beneficial.

• Familiarity with how automation plays a role in user journeys or communication strategies can be advantageous.

📝 Enhancement Note: The "bonus points" list provides a strong indication of the expected tools, particularly Google Suite, Slack, Jira, and Intercom. Proficiency in leading design tools like Figma is implicit for a Senior Product Designer. The ability to leverage analytics tools is crucial for demonstrating data-driven decision-making.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong commitment to understanding and serving user needs, ensuring that all design decisions prioritize the user experience and deliver value.

• Data-Driven Approach: Decisions are informed by research, analytics, and experimentation, fostering a culture of continuous learning and optimization based on evidence.

• Collaboration & Transparency: Open communication and close partnership with Product, Engineering, and other cross-functional teams are paramount to ensure alignment and successful project delivery.

• Innovation & Experimentation: A willingness to explore new ideas, test hypotheses, and embrace iterative design processes to discover the most effective solutions.

• Quality & Craftsmanship: A dedication to delivering high-quality, polished, and consistent design work that upholds the brand's standards and enhances user trust.

Collaboration Style:

• Cross-functional Integration: The design team actively collaborates with Product Management to define strategy and roadmaps, and with Engineering to ensure feasibility and successful implementation.

• Feedback Culture: An environment where constructive feedback is regularly exchanged, both within the design team and with other departments, to refine designs and improve processes.

• Knowledge Sharing: Practices that encourage sharing insights, best practices, and learnings across the team and company, potentially through design critiques, internal presentations, or documentation.

📝 Enhancement Note: The company's emphasis on placing clients and their communities' entertainment at the forefront, coupled with a diverse and inclusive workforce statement, suggests a culture that values both customer success and employee well-being. The operations values are likely aligned with driving efficiency and measurable results through a collaborative and data-informed approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Objectives: Effectively designing experiences that delight users while simultaneously achieving critical business goals like retention and loyalty in a competitive iGaming market.

• Designing for Complex Systems: Working with intricate loyalty programs, incentive structures, and potentially multi-platform integrations that require careful consideration of user flow and edge cases.

• Rapid Iteration in a Fast-Paced Environment: Adapting to market demands and evolving user expectations by quickly designing, testing, and deploying new features and improvements.

• Maintaining Design Consistency: Ensuring a cohesive and high-quality user experience across different product lines and platforms (Stake.com, Kick.com, Twist Gaming) as the company grows.

Learning & Development Opportunities:

• Specialized Design Skills: Deepening expertise in behavioral economics, gamification, loyalty program design, and user psychology as applied to digital products.

• Industry Exposure: Gaining in-depth knowledge of the iGaming and live streaming industries, including their unique user behaviors, regulatory landscapes, and competitive dynamics.

• Mentorship and Leadership: Opportunities to mentor junior designers, lead design initiatives, and potentially transition into leadership roles within the product design function.

• Access to Learning Resources: Leveraging platforms like LinkedIn Learning and participating in company-wide talks with industry leaders provides continuous professional development.

📝 Enhancement Note: The challenges are inherent to a Senior Product Designer role in a dynamic, growth-focused tech company, particularly one serving the iGaming and entertainment sectors. The growth opportunities are well-defined, focusing on specialized skill development and potential career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex design challenge you faced related to user engagement or loyalty. How did you approach it, what was your process, and what were the measurable outcomes?" (Focus on your end-to-end ownership, data usage, and impact.)

• "How do you balance competing priorities when collaborating with Product and Engineering? Can you provide an example of a trade-off you had to make and how you communicated it?" (Highlight your communication, negotiation, and strategic thinking skills.)

Company & Culture Questions:

• "What interests you about Easygo, and specifically about designing for engagement and loyalty within the iGaming and entertainment space?" (Show you've researched the company and understand the domain.)

• "How do you see your design philosophy aligning with a fast-paced, data-driven company like Easygo?" (Connect your approach to their stated values and methodologies.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem statement, your specific role and responsibilities, your design process (research, ideation, iteration), key design decisions, challenges encountered, and quantifiable results.

• Emphasize Impact: For each project, clearly state the business and user outcomes achieved. Use metrics and data to support your claims. If exact metrics aren't available, discuss the intended impact and how you would measure it.

• Showcase Collaboration: Briefly explain how you partnered with Product Managers, Engineers, and other team members. This demonstrates your ability to work effectively within a cross-functional team.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, trade-offs made, alternative solutions considered, and how you handled ambiguity or conflicting feedback.

• Visual Clarity: Ensure your slides are clean, visually appealing, and easy to follow. Use mockups, wireframes, and prototypes effectively to illustrate your work.

📝 Enhancement Note: Interview preparation should focus on showcasing strategic thinking, a deep understanding of user behavior, and the ability to deliver measurable results. Candidates should be prepared to articulate their design process and defend their decisions with data and rationale, especially in the context of engagement and loyalty.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application directly through the Easygo careers portal via the provided Greenhouse link.

• Portfolio Customization: Tailor your portfolio to highlight 3-5 of your strongest projects demonstrating end-to-end ownership, focus on engagement/loyalty, and quantifiable impact. Ensure it clearly articulates your design process and collaboration.

• Resume Optimization: Update your resume to emphasize your 5+ years of product design experience, specific achievements in user engagement and retention, proficiency with relevant design tools, and any experience in the iGaming or behavior-driven product space. Use keywords like "UX," "UI," "user research," "data-informed design," and "stakeholder management."

• Interview Preparation: Practice presenting your portfolio case studies, focusing on storytelling, impact demonstration, and articulating your design rationale. Prepare answers to common behavioral and situational questions related to design challenges and collaboration.

• Company Research: Thoroughly research Easygo, its client brands (Stake.com, Kick.com), and the iGaming/entertainment industry. Understand their mission, values, and user base to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.