Senior Product Designer (Design Systems)

📍 Job Overview

Job Title: Senior Product Designer (Design Systems)

Company: Welltech

Location: Barcelona, Catalonia, Spain (Remote within Cyprus, Spain, Poland, Ukraine, or open to relocation)

Job Type: Full-Time

Category: Design Operations / Product Design

Date Posted: 2025-11-04

Experience Level: Senior (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the strategic direction and day-to-day execution of Welltech's global design system, ensuring consistency and scalability across diverse platforms including web, mobile, and TV.

• Drive the evolution of design tokens, component libraries, and governance models to support efficient product development and maintain a cohesive user experience.

• Collaborate closely with Product Managers, Engineers, and fellow Designers to integrate systems thinking into product design initiatives, fostering a unified brand identity.

• Champion best practices in UI design, documentation, and workflow automation, contributing to a culture of design excellence and operational efficiency.

• Act as a key facilitator for the design system working group, aligning stakeholders and driving adoption across global teams.

📝 Enhancement Note: This role is specifically for a Senior Product Designer with a deep specialization in Design Systems, indicating a need for strategic leadership in system architecture and governance, rather than purely individual product design tasks. The emphasis on multi-platform design (web, mobile, TV) and integration with engineering workflows suggests a critical role in bridging design and development for scalable product delivery.

📈 Primary Responsibilities

• Design System Leadership & Strategy: Define and champion the vision, strategy, and roadmap for Welltech's global design system, ensuring alignment with business objectives and user needs.

• Tokenization & Component Architecture: Evolve, map, and meticulously maintain global design tokens across all platforms, ensuring semantic consistency and efficient theming capabilities. Lead the design, documentation, and iteration of reusable UI components within Figma, adhering to best practices for scalability and maintainability.

• Governance & Documentation: Establish and enforce clear design system governance policies, processes, and best practices. Maintain comprehensive, accessible, and up-to-date documentation for tokens, components, patterns, and principles within Figma and Confluence.

• Cross-Functional Collaboration & Adoption: Facilitate the design system working group, fostering strong relationships and effective communication channels with Designers, Product Managers, Engineers, and other key stakeholders across global teams. Drive the adoption and consistent application of the design system across all product development initiatives.

• Workflow Automation & Tooling: Explore and implement opportunities for workflow automation, including design-to-code integrations and tooling enhancements, to streamline the design and development process.

• Product Design Contribution: Contribute to broader product or feature design initiatives during periods of lower design system workload, applying a systems-informed perspective to solve complex design challenges and ensure consistency.

• Quality Assurance & Auditing: Conduct regular audits of product implementations to ensure adherence to design system guidelines and identify areas for improvement or system updates.

📝 Enhancement Note: The responsibilities highlight a dual focus: leading the design system's strategic direction and technical evolution (tokens, components, governance) while also actively contributing to product design when system demands allow. This implies a need for a candidate who can balance high-level system thinking with hands-on design execution and strong stakeholder management.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of design principles, systems thinking, and practical application is paramount.

Experience: Minimum of 5+ years of dedicated experience in Product Design or UI Design, with a significant and demonstrable focus on building, scaling, and leading Design Systems.

Required Skills:

• Expertise in Figma: Advanced proficiency in Figma, including deep knowledge of its library management, token integration, component properties, variants, and auto-layout features.

• Design Systems Mastery: Proven experience in leading the development, maintenance, and evolution of comprehensive design systems from inception to widespread adoption.

• Multi-Platform Design Acumen: Strong understanding of design principles and best practices for various platforms, including web, iOS, Android, and TV interfaces, ensuring cross-platform consistency.

• Design Token Management: Demonstrated ability to define, map, and manage design tokens effectively across different design contexts and platforms.

• Component Design & Documentation: Skill in designing and documenting reusable UI components with clear usage guidelines, states, and variations.

• Cross-Functional Collaboration: Exceptional ability to collaborate effectively with Product Managers, Engineers, and other stakeholders, facilitating discussions and aligning on design system strategy and implementation.

• Documentation & Governance: Experience in creating and maintaining clear, accessible design documentation (e.g., in Figma, Confluence) and establishing design governance frameworks.

• Systems Thinking: A strong ability to think systematically, understand the interconnectedness of design elements, and anticipate the impact of design decisions across a product ecosystem.

Preferred Skills:

• Front-End Framework Familiarity: Working knowledge of front-end development frameworks such as React and React Native, to facilitate better collaboration with engineering teams and understand code implications.

• Global/Multi-Brand Design Systems: Experience managing or contributing to design systems that support multiple brands or global product lines, understanding the complexities of scalability and customization.

• Accessibility (WCAG) & Inclusive Design: Deep understanding of accessibility standards (WCAG 2.1 AA or higher) and inclusive design principles, with the ability to integrate them into design system components and guidelines.

• Workflow Automation Tools: Familiarity with tools and methodologies for automating design-to-code workflows.

📝 Enhancement Note: The requirement for 5+ years of experience specifically in Design Systems, coupled with deep Figma expertise, suggests that candidates will be evaluated on their strategic contribution to system architecture and their ability to influence engineering implementation. The "Nice to Have" skills indicate a preference for candidates who can bridge the gap between design and development more seamlessly and handle complex, large-scale design system challenges.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design System Case Studies: Showcase at least two comprehensive case studies detailing your involvement in building, scaling, or leading a design system. These should clearly articulate the problem, your approach, the systems you implemented (tokens, components), the challenges faced, and the outcomes achieved.

• Component Library Examples: Provide examples of meticulously designed and documented UI components, demonstrating their flexibility, accessibility, and adherence to design principles.

• Token Architecture Documentation: Illustrate your understanding of design token management through examples of token mapping, structure, and implementation across different platforms or themes.

• Cross-Platform Consistency Examples: Demonstrate how you've ensured design consistency across multiple platforms (web, mobile, TV) through your design system work.

• Collaboration & Governance Artifacts: Include examples of documentation, governance frameworks, or collaboration processes you've established or contributed to that facilitated design system adoption and alignment.

Process Documentation:

• Workflow Design & Optimization: Detail how you've designed and optimized workflows for design system development, contribution, and adoption, emphasizing efficiency and scalability.

• Implementation & Automation: Showcase your experience in bridging design and development, including contributions to design-to-code integration strategies and automation efforts.

• Measurement & Performance Analysis: Explain how you measure the impact and performance of a design system, including metrics for adoption, consistency, efficiency gains, and user satisfaction.

📝 Enhancement Note: For a Senior Design Systems role, the portfolio is critical. It needs to go beyond individual product design work to showcase strategic thinking, system architecture, cross-functional collaboration, and tangible impact on product development efficiency and consistency. Demonstrating a structured approach to design system governance and documentation is key.

💵 Compensation & Benefits

Salary Range: Given the Senior level, 5+ years of experience, and the remote nature within specific European countries (Spain, Poland, Cyprus, Ukraine), a competitive salary range is estimated. For a Senior Product Designer with a Design Systems specialization in these regions, the range could typically fall between €55,000 - €85,000 annually, depending on the specific country's cost of living, the candidate's exact experience, and negotiation. Barcelona, as a major hub, might lean towards the higher end of this range.

Benefits:

• Comprehensive Health Coverage: Access to robust health insurance plans, reflecting Welltech's focus on well-being.

• Professional Development Budget: Allowance for training, conferences, workshops, and certifications to foster continuous learning and skill development in design systems and product design.

• Remote Work Stipend/Support: Potential support for home office setup, ergonomic equipment, and high-speed internet to ensure a productive remote working environment.

• Generous Paid Time Off: Ample vacation days, public holidays, and sick leave to support work-life balance and personal well-being.

• Stock Options/Equity: Potential for participation in company equity or stock option programs, aligning employee success with company growth.

• Wellness Programs: Access to Welltech's own health and wellness apps and resources, promoting a healthy lifestyle.

Working Hours: Typically 40 hours per week, with flexibility to accommodate different time zones within the designated remote locations. Core collaboration hours will be established to ensure effective team communication and project alignment.

📝 Enhancement Note: Salary estimations are based on industry benchmarks for senior-level design roles in Western and Eastern Europe, considering the cost of living differences between locations like Barcelona and cities in Poland or Ukraine. Benefits are inferred from typical offerings for tech companies focused on employee well-being and professional growth, especially within a remote-first environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Fitness Technology, Mobile Applications, Digital Wellness. Welltech operates at the intersection of technology and personal well-being, leveraging data and user-centric design to create impactful health solutions.

Company Size: Over 800+ passionate professionals. This size suggests a mature organization with established processes but still retaining agility and a strong sense of community.

Founded: The founding date is not specified, but with over 800 employees and global reach (220 million+ installs), Welltech is a well-established player in the health tech market.

Team Structure:

• Design System Working Group: This role will likely lead or be a key member of a dedicated working group focused on the design system, involving representatives from design, engineering, and product management.

• Product Design Team: The Senior Product Designer will be part of a broader product design team, contributing to feature development and design initiatives when not focused on the system.

• Cross-Functional Pods/Squads: Product development is likely organized into cross-functional teams (pods or squads) comprising designers, engineers, product managers, and QA, fostering close collaboration.

Methodology:

• Data-Driven Design: Leveraging user data, analytics, and A/B testing to inform design decisions and measure impact.

• Agile Development: Employing agile methodologies for iterative product development, allowing for flexibility and rapid adaptation.

• Systems Thinking Approach: Emphasizing a holistic view of the product ecosystem, ensuring consistency and scalability through a robust design system.

• User-Centricity: Prioritizing user needs and feedback throughout the design and development lifecycle.

Company Website: https://welltech.com/

📝 Enhancement Note: Welltech's focus on health and fitness, combined with its scale and global presence, suggests a culture that values innovation, impact, and user well-being. The emphasis on a design system indicates a commitment to product quality, efficiency, and a scalable development process.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role, focused on a specialized area of design operations and product design. It carries significant responsibility for setting the direction and ensuring the quality of a critical foundational element of Welltech's product suite.

Reporting Structure: The Senior Product Designer (Design Systems) will likely report to a Design Lead, Head of Design, or possibly a Director of Product. They will work closely with engineering leads and product managers.

Operations Impact: The impact of this role is profound. A well-maintained and adopted design system directly influences:

• Development Velocity: Faster iteration and reduced development time for new features.

• Product Consistency: A unified and predictable user experience across all Welltech applications.

• Brand Cohesion: Strengthening the Welltech brand identity globally.

• Design Quality: Elevating the overall quality and accessibility of user interfaces.

• Team Efficiency: Reducing redundant design and development efforts.

Growth Opportunities:

• Leadership in Design Systems: Potential to grow into a Design Systems Manager or Principal Designer role, leading larger teams or more complex system initiatives.

• Specialization Expansion: Deepen expertise in areas like accessibility, design tokenization, or design automation.

• Cross-Functional Leadership: Take on more strategic product design responsibilities, influencing product roadmaps and user experience strategy.

• Mentorship: Guide and mentor junior designers on the team regarding design systems and best practices.

• Broader Product Design Scope: Transition into leading design for specific product lines or features, leveraging the foundation of the design system.

📝 Enhancement Note: This role offers a clear path for specialization and leadership within the design operations and product design domain. The emphasis on systems thinking and cross-functional collaboration provides a strong foundation for broader product strategy influence and potential management opportunities.

🌐 Work Environment

Office Type: Fully Remote. This is a fully remote position, offering the flexibility to work from anywhere within the specified countries (Cyprus, Spain, Poland, Ukraine) or relocate to one of these hubs.

Office Location(s): While fully remote, Welltech maintains hubs in Barcelona (Spain), Cyprus, Poland, and Ukraine. This structure may offer opportunities for in-person collaboration or community events if desired and feasible.

Workspace Context:

• Home Office Environment: Employees are expected to maintain a productive and ergonomic home office setup conducive to focused work and virtual collaboration.

• Digital Collaboration Tools: Extensive use of digital tools for communication, project management, and design collaboration (e.g., Slack, Figma, Confluence, Zoom).

• Global Team Interaction: Opportunities to collaborate with a diverse, international team, fostering a rich exchange of ideas and perspectives.

Work Schedule: Standard full-time working hours (approx. 40 hours/week) are expected, with flexibility in daily scheduling to accommodate individual needs and time zone differences within the approved remote locations. Key collaboration times will be established for team synchronization.

📝 Enhancement Note: The fully remote nature within specific geographical hubs suggests Welltech values global talent while potentially offering some localized support or community. The emphasis on digital collaboration tools implies a need for strong self-management and communication skills.

📄 Application & Portfolio Review Process

Interview Process:

1. Recruiter Call: Initial screening to assess overall fit, experience, and alignment with the role's core requirements, particularly regarding design systems expertise.

2. Meet the Hiring Manager: A deeper dive into your experience, design philosophy, and specific contributions to design systems. This stage will likely explore your strategic thinking and leadership capabilities.

3. Test Task: A practical assignment, likely involving a design system-related challenge (e.g., component design, token strategy, documentation critique) to assess your hands-on skills and problem-solving approach.

4. Meet the Team: Interviews with fellow designers, engineers, and product managers to evaluate collaboration style, communication skills, and cultural fit. This may include a portfolio review session.

Portfolio Review Tips:

• Highlight Design System Impact: Clearly articulate the "why" behind your design system work – what problems were you solving, and what was the measurable impact on product development speed, consistency, or user experience?

• Showcase System Architecture: Detail your approach to tokenization, component structure, and governance. Use diagrams and clear explanations to illustrate your system's logic and scalability.

• Demonstrate Figma Mastery: Be prepared to walk through your Figma files, showcasing your proficiency with libraries, variants, component properties, and any custom plugins or workflows you've developed.

• Emphasize Cross-Functional Collaboration: Provide examples of how you've successfully collaborated with engineers and product managers to ensure design system adoption and alignment.

• Document Your Process: Explain your process for creating, documenting, and maintaining design system elements, including how you handle feedback and iteration.

• Address Multi-Platform Considerations: Show how your design system accommodates different platform constraints and design patterns while maintaining core consistency.

Challenge Preparation:

• Design System Fundamentals: Brush up on core design system concepts, best practices, and common challenges.

• Figma Proficiency: Practice creating complex components, managing libraries, and working with design tokens in Figma.

• Communication Skills: Prepare to articulate your design decisions clearly, justify your approach, and discuss trade-offs effectively.

• Problem-Solving Scenarios: Anticipate questions about how you would handle common design system issues, such as adoption challenges, component drift, or balancing consistency with flexibility.

📝 Enhancement Note: The interview process includes a test task, underscoring the practical nature of the role. A strong portfolio that clearly demonstrates expertise in design systems, Figma, and cross-functional collaboration is essential for success. The emphasis on "Meet the Team" suggests cultural fit and collaborative ability are highly valued.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for all design work, including UI design, component creation, library management, and design system documentation. Expertise in advanced features like variants, component properties, auto layout, and prototyping is essential.

• Confluence: Likely used for detailed design system documentation, guidelines, principles, and governance policies.

• Slack: For real-time communication and team collaboration.

• Jira/Asana/Trello: Project management tools for tracking design system tasks, feature development, and bug reporting.

Analytics & Reporting:

• Product Analytics Tools (e.g., Amplitude, Mixpanel, Google Analytics): To understand user behavior and inform design decisions, particularly for feature design contributions.

• Data Visualization Tools (e.g., Tableau, Looker): Potentially used to track design system adoption metrics and impact on product performance.

CRM & Automation:

Version Control/Code Integration:

• Figma's Developer Handoff Features: Understanding how to leverage Figma's built-in tools for engineers to inspect designs and extract code snippets or assets.

• Familiarity with Design Tokens: Knowledge of how design tokens can be exported and consumed by front-end code.

📝 Enhancement Note: Figma is the central tool for this role. Proficiency beyond basic usage, including advanced features and best practices for design systems, is non-negotiable. Familiarity with documentation platforms like Confluence and project management tools is also expected for effective workflow management.

👥 Team Culture & Values

Operations Values:

• Grow Together: A commitment to continuous learning and professional development, both individually and as a team. Expect opportunities for training and skill enhancement.

• Lead by Example: Empowerment of all team members to take initiative, drive change, and make a tangible impact, regardless of role or seniority.

• Results-Driven: A focus on achieving measurable outcomes and making a meaningful difference in users' lives and the company's success.

• We Are Well-Makers: A core value emphasizing the collective mission to improve global health and wellness through innovative products. This fosters a sense of purpose and shared responsibility.

• Collaboration & Consistency: Implicitly, a value placed on strong teamwork and ensuring quality and uniformity across all user experiences through systematic approaches.

Collaboration Style:

• Cross-Functional Integration: A highly collaborative approach, working closely with designers, engineers, and product managers to ensure design systems are practical, adopted, and effective.

• Open Communication: Encouragement of open dialogue, feedback exchange, and transparent discussions to resolve challenges and drive progress.

• Systematic Problem-Solving: A tendency to approach challenges with a structured, systems-oriented mindset, seeking scalable and maintainable solutions.

• Proactive Contribution: Team members are encouraged to be proactive in identifying opportunities for improvement, whether in the design system itself or broader product design.

📝 Enhancement Note: The company values emphasize growth, impact, and collective well-being, aligning with the health tech industry. The collaboration style is expected to be highly integrated and proactive, particularly in the context of managing a design system that spans multiple disciplines and platforms.

⚡ Challenges & Growth Opportunities

Challenges:

• Design System Adoption: Ensuring consistent adoption and adherence to the design system across a large, global organization with diverse teams and evolving product needs.

• Balancing Consistency & Flexibility: Finding the right balance between strict adherence to system guidelines and allowing for necessary product innovation and customization.

• Cross-Platform Complexity: Managing the intricacies of a design system that must serve web, mobile (iOS/Android), and TV platforms, each with unique constraints and patterns.

• Engineering Alignment: Maintaining tight alignment with engineering teams on component implementation, design-to-code workflows, and updates to ensure fidelity.

• Evolving Standards: Keeping the design system up-to-date with the latest design trends, accessibility standards, and technological advancements.

Learning & Development Opportunities:

• Advanced Design System Strategy: Opportunities to deepen knowledge in areas like design token architecture, advanced component patterns, and scalable governance models.

• Accessibility & Inclusive Design: Further development in designing for diverse user needs and ensuring WCAG compliance across the entire product suite.

• DesignOps Integration: Learning about and contributing to broader Design Operations initiatives that streamline the design process and team efficiency.

• Cross-Disciplinary Learning: Gaining insights into front-end development principles and product management strategies through close collaboration.

• Leadership Development: Opportunities to hone leadership, mentorship, and strategic planning skills within the design domain.

📝 Enhancement Note: The primary challenges revolve around the inherent complexities of managing a large-scale, multi-platform design system within a growing organization. Growth opportunities are strongly tied to deepening specialization and expanding leadership influence within the design and product development sphere.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the development or significant evolution of a design system. What were the key challenges, and how did you overcome them?" (Focus on leadership, problem-solving, and process).

• "How do you approach managing design tokens across multiple platforms and ensure semantic consistency?" (Assess technical understanding of tokens and their application).

• "What strategies do you employ to drive adoption of a design system within engineering and product teams?" (Evaluate collaboration and influence skills).

• "How do you balance the need for design consistency with the need for product innovation and feature-specific design solutions?" (Test strategic thinking and trade-off analysis).

Company & Culture Questions:

• "Based on your understanding of Welltech and its mission, how would you ensure the design system supports the company's goals in health and wellness?" (Connect design system strategy to business objectives).

• "What is your approach to documenting design system principles and guidelines to make them accessible and actionable for global teams?" (Assess documentation skills and communication strategy).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each design system case study, clearly define the problem, your role, your proposed solution, the implementation details (tokens, components), challenges, and quantifiable outcomes.

• Show, Don't Just Tell: Use high-quality visuals, Figma prototypes, and clear documentation excerpts to illustrate your work. Walk through your Figma files to demonstrate your technical proficiency.

• Quantify Impact: Wherever possible, include metrics related to adoption rates, reduction in design/development time, improvement in UI consistency, or user feedback.

• Highlight Collaboration: Be ready to discuss how you worked with engineers, PMs, and other designers, providing specific examples of your collaborative contributions.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design decisions, technical implementation, and the reasoning behind your system architecture.

📝 Enhancement Note: Interview preparation should focus on articulating a clear strategy for design system leadership, demonstrating deep technical expertise in Figma and tokenization, and showcasing strong collaborative and problem-solving skills. The portfolio presentation is a key opportunity to prove these capabilities.

📌 Application Steps

To apply for this Senior Product Designer (Design Systems) position:

• Submit your application directly through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features your strongest design system case studies. Tailor the presentation to highlight your experience with Figma, token management, multi-platform design, and driving adoption, aligning with Welltech's specific requirements.

• Resume Optimization: Update your resume to clearly articulate your years of experience in Product/UI Design with a specific emphasis on Design Systems leadership. Use keywords such as "Design Systems," "Figma," "Component Libraries," "Design Tokens," "Multi-Platform Design," "Governance," and "Cross-Functional Collaboration." Quantify your achievements where possible.

• Interview Preparation: Thoroughly review the "Interview Preparation" section above. Practice articulating your design system philosophy, technical approach, and collaborative experiences. Prepare to walk through your portfolio with confidence, ready to answer in-depth questions.

• Company Research: Familiarize yourself with Welltech's mission, products (Muscle Booster, Yoga-Go, WalkFit), and company values. Understand their impact in the health and fitness industry and consider how your design system expertise can contribute to their continued growth and user well-being goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding salary and specific benefits, should be verified directly with the hiring organization before making application decisions.