Senior Product Designer, B2B Lifecycle

📍 Job Overview

Job Title: Senior Product Designer, B2B Lifecycle

Company: Tabby

Location: Remote (Serbia / Armenia / Georgia / Poland / Spain)

Job Type: Full Time

Category: Product Design / UX/UI

Date Posted: August 04, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive end-to-end product design for B2B partner onboarding and activation lifecycles, focusing on simplifying complex, regulated processes.

• Translate intricate business requirements, legal stipulations, and verification logic into intuitive, user-friendly design solutions.

• Collaborate closely with Product Managers, UX Researchers, UX Writers, and Engineers to deliver high-quality, production-ready UI and user experiences.

• Own the design of partner self-management tools, including organizational structures, teams, roles, and permissions.

• Leverage AI tools to optimize design workflows and enhance productivity in a fast-paced environment.

📝 Enhancement Note: While the raw job title is "Senior Product Designer, B2B Lifecycle," the core responsibilities and requirements strongly indicate a focus on UX/UI design within a product development context, specifically for business-to-business (B2B) client experiences. The emphasis on onboarding, activation, and partner management places this role squarely within the B2B SaaS and Fintech operational framework.

📈 Primary Responsibilities

• Design and iterate on comprehensive onboarding and activation flows for new business partners, guiding them from initial engagement through to a fully activated and operational account.

• Transform document-intensive and regulated processes into clear, guided experiences featuring transparent status updates, actionable feedback, and elimination of dead-end user journeys.

• Develop the activation experience for Tabby's financial products, ensuring partners clearly understand available offerings, their strategic importance, and optimal methods for deriving value.

• Create intuitive design solutions for partner self-service tools that manage organizational structures, including teams, roles, and granular access permissions.

• Partner with Product Managers to deeply understand business objectives, dissect underlying user problems, and translate insights into design solutions that balance business goals with partner needs.

• Collaborate with UX Researchers to conduct user validation, gather feedback, and iterate on designs based on real partner interactions.

• Work alongside UX Writers to ensure complex, formal content is rendered in plain, readable, and engaging language.

• Maintain strong partnerships with Engineering teams throughout the development lifecycle, ensuring the quality and integrity of shipped product features.

• Proactively identify opportunities for process improvement and workflow optimization within the design function, leveraging AI tools for efficiency gains.

📝 Enhancement Note: The primary responsibilities are detailed to reflect the specific B2B lifecycle context, emphasizing the transformation of complex, regulated processes into user-friendly experiences. The inclusion of "AI tools" and "process improvement" aligns with modern design operations and efficiency expectations for senior roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, or a related field is often preferred for senior roles. Equivalent practical experience will also be considered.

Experience: Minimum of 5 years of dedicated product design experience, with a significant portion of that time focused on developing complex, logic-heavy products and systems.

Required Skills:

• Product Design: Proven ability to design end-to-end user experiences for complex digital products.

• Systems Thinking: Demonstrated comfort and aptitude for managing multi-step flows, edge cases, diverse states, and intricate rule sets, with a knack for bringing order and clarity to complexity.

• Simplification Expertise: Ability to distill dense, formal, and regulated processes into clear, actionable, and easily navigable user journeys.

• Product Thinking: Strong understanding of business context and the ability to equally champion both business objectives and partner needs.

• Portfolio: A robust portfolio showcasing end-to-end design ownership, from initial problem framing and user research to polished, production-ready UI.

• Cross-functional Collaboration: Experience working effectively within agile, cross-functional teams including Product Managers, UX Researchers, UX Writers, and Engineers.

• High Craft Standards: Meticulous attention to detail in UI execution and a genuine commitment to delivering exceptional user experiences.

• AI Tool Proficiency: Demonstrated ability to optimize design workflows and accelerate delivery through the effective use of AI tools.

Preferred Skills:

• Experience designing for B2B platforms, SaaS applications, administrative panels, or other professional-user-facing products.

• Familiarity with fintech, Know Your Customer (KYC) processes, verification flows, or other regulated industry domains.

• Experience designing intricate user management systems, including roles, permissions, and multi-user account structures.

• Experience contributing to, or working within, established design systems to ensure consistency and scalability.

📝 Enhancement Note: The "Required Skills" have been elaborated to include specific competencies like "Simplification Expertise" and "AI Tool Proficiency," which are critical for this role's unique challenges. Preferred skills are expanded to reflect common areas of expertise beneficial in a fintech B2B environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Ownership: Showcase projects that demonstrate full lifecycle design responsibility, from initial problem definition and user research to final UI implementation and post-launch iteration.

• Complexity Management: Highlight examples where you successfully navigated and simplified complex, multi-step, or regulated processes, illustrating your systems thinking and problem-solving capabilities.

• Impact & Results: Clearly articulate the business and user outcomes achieved through your design solutions, using data and metrics where possible to demonstrate ROI and efficiency gains.

• Process Documentation: Include artifacts that illustrate your design process, such as user flows, wireframes, high-fidelity mockups, prototypes, and research findings, demonstrating a structured approach.

Process Documentation:

• Workflow Design & Optimization: Demonstrate experience in mapping out and optimizing complex user workflows, particularly for onboarding, activation, and administrative tasks.

• Systemic Approach: Showcase how you approach designing for intricate systems with multiple states, rules, and dependencies, ensuring a cohesive and logical user experience.

• User-Centric Iteration: Provide examples of how user feedback and research insights were incorporated into design iterations to improve usability and effectiveness.

• Cross-Functional Alignment: Illustrate how you documented and communicated design decisions to cross-functional teams to ensure shared understanding and successful implementation.

📝 Enhancement Note: The portfolio requirements are tailored to emphasize the specific challenges of this role—managing complexity, simplifying regulated processes, and demonstrating end-to-end ownership within a B2B context. The inclusion of "Process Documentation" highlights the need for structured design thinking.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers with 5-10 years of experience in remote roles within European countries like Serbia, Poland, and Spain, the estimated annual salary range is €50,000 - €75,000. This estimate considers the company's growth stage, the complexity of the role, and the cost of living in relevant remote locations.

Benefits:

• Employee Stock Options Program: Opportunity to gain equity in a rapidly growing fintech company.

• Flexible Working Hours: Trust and autonomy to manage your schedule, with the primary consideration being team collaboration and meeting job responsibilities, often aligned with Dubai time (GMT+4).

• Relocation Plan: Support for individuals who wish to relocate and register their employment in one of the designated countries (Armenia, Georgia, Poland, Serbia, Spain).

• Comprehensive Health & Wellness: (Inferred) While not explicitly detailed, typically includes standard health benefits and a focus on employee well-being.

• Professional Development: Opportunities for continuous learning, skill enhancement, and career growth within the product design function.

Working Hours: Full-time position with flexible working hours. Employees are expected to work sufficient hours to fulfill their responsibilities, with coordination often based on Dubai time (GMT+4) for team alignment.

📝 Enhancement Note: A salary range has been estimated based on market research for similar roles in the specified remote locations, factoring in experience level and industry. Benefits are expanded to include typical offerings for tech companies and specific mentions from the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Payments, Financial Services) - Tabby operates in the rapidly evolving fintech sector, providing innovative payment solutions and financial services to consumers and businesses across the Middle East and beyond. This context implies a fast-paced, data-driven, and compliance-aware environment.

Company Size: Tabby is a growing startup, likely falling into the 500-1000 employee range, indicating a dynamic environment with opportunities for impact and less bureaucratic processes than larger enterprises.

Founded: Founded in 2019, Tabby is a relatively young company, characterized by rapid growth, innovation, and a mission-driven approach to financial empowerment.

Team Structure:

• The role reports to Yakov Zapivakhin, suggesting a direct reporting line within a design or product function.

• The B2B Lifecycle team is cross-functional, comprising Product Managers, UX Researchers, UX Writers, and Engineers.

• Collaboration is expected to be close and iterative, with shared ownership of product outcomes. Methodology:

• Data-Driven Design: Emphasis on using data and user research to inform design decisions and measure impact.

• Agile Development: Likely operates within an agile framework, requiring iterative design and development cycles.

• User-Centricity: A core tenet is designing with the partner's needs and experience at the forefront.

• Efficiency & Automation: The company values leveraging tools, including AI, to streamline processes and enhance productivity.

Company Website: https://tabby.ai

📝 Enhancement Note: Inferences about company size and culture are made based on Tabby's status as a growing fintech startup. The "Methodology" section details common practices in such environments, emphasizing data, user-centricity, and efficiency.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, signifying a high level of individual contribution and expertise. It requires not just execution but also strategic thinking, problem-framing, and the ability to mentor or guide less experienced designers. The focus on complex B2B lifecycles suggests a specialization within product design.

Reporting Structure: You will report directly to Yakov Zapivakhin, likely a Design Lead, Head of Design, or a senior Product Manager overseeing the B2B domain. This provides a clear line of guidance and mentorship.

Operations Impact: As a Senior Product Designer on the B2B Lifecycle team, your work will have a direct and measurable impact on Tabby's growth and partner success. By simplifying onboarding and activation, you will:

• Increase partner acquisition rates.

• Reduce time-to-value for new businesses.

• Improve partner retention and satisfaction.

• Enhance the efficiency and scalability of Tabby's B2B operations. Growth Opportunities:

• Specialization: Deepen expertise in B2B product design, fintech, and complex workflow simplification.

• Leadership: Potential to grow into a Lead Product Designer role, mentoring junior designers and taking on more strategic product initiatives.

• Cross-Functional Influence: Gain experience influencing product strategy and roadmap decisions across different departments.

• Skill Expansion: Develop advanced skills in using AI tools for design, user research methodologies, and system design.

• Global Exposure: Work with a diverse, international team and contribute to a product with a growing global footprint.

📝 Enhancement Note: This section frames the role within a broader career context, highlighting the senior level, its strategic impact on business operations (partner acquisition, retention), and specific growth pathways relevant to a product design career in a tech company.

🌐 Work Environment

Office Type: This is a fully remote role, offering flexibility in location. While the schedule is often based on Dubai time, the company supports remote work from several specified countries, allowing for a distributed team.

Office Location(s): Remote work is permitted from Armenia, Georgia, Poland, Serbia, and Spain. The company also has a presence in the UAE, Saudi Arabia, and Kuwait, indicating a global operational footprint.

Workspace Context:

• Autonomy & Responsibility: Expect an environment that grants significant autonomy and responsibility from day one, trusting you to manage your work effectively.

• Collaborative Tools: Access to modern digital collaboration tools (e.g., Slack, Figma, project management software) necessary for remote teamwork.

• Cross-functional Interaction: Regular interaction with product, engineering, research, and content teams, fostering a dynamic and integrated work environment.

• Flexibility: The work schedule is flexible, promoting work-life balance while ensuring team alignment.

Work Schedule: Flexible working hours are offered. While the core work needs to be done, employees have discretion over their working times, provided they meet job requirements and collaborate effectively with their team, often coordinating around Dubai time (GMT+4).

📝 Enhancement Note: The description emphasizes the fully remote nature and the specific countries supported. It also highlights the "autonomy and responsibility" and "flexible working hours" aspects, which are key characteristics of modern remote work environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a recruiter screen to assess basic qualifications, cultural fit, and understanding of the role's scope.

• Portfolio Review & Design Challenge: A core part of the process will involve a deep dive into your portfolio, focusing on how you've handled complex B2B lifecycle design challenges. You may be asked to present specific case studies and potentially complete a take-home design exercise or a live design critique.

• Cross-functional Interviews: Interviews with Product Managers, UX Researchers, and potentially Engineers to assess your collaboration skills, product thinking, and ability to work within a cross-functional team.

• Hiring Manager Interview: A final discussion with Yakov Zapivakhin to evaluate your senior-level strategic thinking, leadership potential, and alignment with the team's vision.

Portfolio Review Tips:

• Focus on Complexity: Select projects that clearly demonstrate your ability to tackle intricate, multi-step, or regulated processes (e.g., onboarding, admin panels, complex workflows).

• Showcase Simplification: For each project, clearly articulate the problem, your process, and how you simplified complexity to create a user-friendly experience. Use visuals to illustrate the "before" and "after" of your design interventions.

• Quantify Impact: Whenever possible, include metrics and data that show the positive impact of your designs on user behavior, business goals, or operational efficiency.

• Process Transparency: Detail your design methodology, including user research, ideation, wireframing, prototyping, and collaboration with cross-functional teams.

• Tailor to B2B: Highlight any experience with B2B, SaaS, or professional user interfaces. If not, draw parallels from consumer experiences to demonstrate transferable skills.

Challenge Preparation:

• Understand the B2B Lifecycle: Familiarize yourself with common challenges in B2B partner onboarding, activation, and ongoing management. Think about legal, technical, and user experience aspects.

• Systems Thinking Practice: Be ready to discuss how you approach designing for systems with many interconnected parts, rules, and states.

• AI Tool Integration: Consider how AI tools can be used to enhance efficiency in design processes, from ideation to asset generation. Be prepared to discuss your experience or thoughts on this.

• Communication Skills: Practice articulating your design rationale clearly and concisely, especially when explaining complex solutions to diverse stakeholders.

📝 Enhancement Note: The interview and portfolio review sections are detailed to provide actionable advice specifically for a Senior Product Designer role focused on complex B2B lifecycles, emphasizing the need to showcase systems thinking and simplification skills.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given industry standard for collaborative design), Sketch, Adobe Creative Suite.

• Collaboration & Communication: Slack, Zoom, Google Workspace (Docs, Sheets, Slides).

• Project Management: Jira, Asana, Trello, or similar tools for tracking design tasks and project progress.

Analytics & Reporting:

• Product Analytics: Mixpanel, Amplitude, Google Analytics (for understanding user behavior within the product).

• Business Intelligence: Tableau, Looker, or internal dashboards for tracking key business metrics related to partner activation and engagement.

CRM & Automation:

• CRM: Salesforce, HubSpot (for understanding the business context of partner relationships, though not directly used by the designer).

• Workflow Automation: Familiarity with concepts and potentially tools like Zapier or internal automation platforms may be beneficial for understanding how designed processes integrate.

• AI Design Tools: Tools for AI-assisted ideation, asset generation, or workflow optimization (specific tools will vary).

📝 Enhancement Note: This section lists common tools used by Product Designers in a tech/fintech environment, with a specific emphasis on collaborative design platforms, project management, and analytics tools that are relevant to understanding user behavior and business impact. AI tools are specifically mentioned as per the job description.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on delivering tangible results that positively influence business outcomes and user experiences. Quality of work directly shapes career progression.

• Collaboration: Emphasis on working closely with cross-functional teams (Product, Engineering, Research, Content) to achieve shared goals.

• Ownership & Autonomy: Employees are given significant responsibility and trust to manage their work and drive initiatives forward.

• Continuous Improvement: A culture that encourages learning, adapting, and leveraging new tools (like AI) to enhance efficiency and effectiveness.

• Simplicity & Clarity: A core value is making complex processes and financial products accessible and understandable to users.

Collaboration Style:

• Cross-functional Integration: Expect a highly collaborative environment where designers are embedded within product teams, working alongside PMs, engineers, and researchers on a daily basis.

• Iterative Feedback: A culture that values constructive feedback loops, encouraging open discussion and iteration on designs.

• Knowledge Sharing: Practices that promote sharing insights, best practices, and learnings across teams to foster collective growth.

• Agile Mindset: Adaptability and a willingness to pivot based on new information or changing priorities are key.

📝 Enhancement Note: The "Operations Values" are inferred from the company's description and the role's emphasis on impact, autonomy, and simplification. The "Collaboration Style" highlights the integrated nature of design within product teams in a modern tech company.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Extreme Complexity: The primary challenge will be taking highly regulated, multi-faceted B2B processes (like KYC, legal compliance, financial product activation) and making them feel simple and intuitive for business partners.

• Balancing Stakeholder Needs: Effectively balancing the needs of the business, regulatory requirements, and the diverse user needs of different partner types.

• Global Consistency vs. Local Nuance: Designing solutions that can be applied globally while potentially accommodating regional differences in regulations or market practices.

• Staying Ahead with AI: Integrating AI tools effectively into the design workflow without compromising quality or ethical considerations.

Learning & Development Opportunities:

• Deep Dive into Fintech: Gain extensive experience in the financial technology sector, understanding its unique design challenges and regulatory landscape.

• Advanced Systems Design: Hone skills in designing for complex, interconnected systems, particularly within B2B SaaS environments.

• Product Strategy Influence: Grow in ability to contribute to product strategy and roadmap discussions, moving beyond pure execution to strategic partnership.

• Mentorship & Leadership: Opportunities to mentor junior designers, lead design initiatives, and potentially step into more formal leadership roles.

• Industry Trends: Stay abreast of emerging design tools, AI applications in design, and best practices in B2B and fintech UX.

📝 Enhancement Note: This section identifies specific challenges and growth opportunities directly related to the Senior Product Designer role in a B2B fintech context, emphasizing complexity, regulation, and the integration of new technologies like AI.

💡 Interview Preparation

Strategy Questions:

• Problem Framing: "Describe a complex B2B process you've simplified. What was the problem, who were the stakeholders, what was your approach, and what was the outcome?" Focus on your problem-definition skills and how you translated business needs into design.

• Systems Design: "How do you approach designing for systems with many interconnected parts, states, and rules? Walk me through an example from your portfolio." Be ready to discuss your mental models for complexity.

• Collaboration & Influence: "Tell me about a time you disagreed with a Product Manager or Engineer on a design decision. How did you handle it, and what was the resolution?" Highlight your ability to advocate for user needs while respecting team dynamics.

Company & Culture Questions:

• Mission Alignment: "What excites you about Tabby's mission to give people power over their money, and how does that relate to your work in B2B design?" Research Tabby's values and recent news.

• Remote Work Philosophy: "How do you ensure effective collaboration and communication in a remote, asynchronous environment?" Be prepared to discuss your strategies for staying connected and productive.

• Impact Measurement: "How do you measure the success of your designs, especially in a B2B context where user behavior can be complex?" Discuss metrics beyond just UI polish, focusing on business impact.

Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative: the challenge, your role, your process, the solution, and the impact.

• Visual Clarity: Use high-quality visuals (wireframes, mockups, user flows) to clearly illustrate your design decisions and the evolution of the product.

• Focus on "Why": For every design choice, be prepared to explain the rationale behind it, linking it back to user needs or business goals.

• Demonstrate Simplification: Explicitly call out how you simplified complex elements and made regulated processes more accessible.

• Prepare for Q&A: Anticipate questions about your process, trade-offs you made, and alternative solutions you considered.

📝 Enhancement Note: The interview preparation questions are crafted to probe critical skills for this role: strategic thinking, systems design, collaboration, and understanding of the B2B/fintech context, with specific advice on portfolio presentation.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided application link on Tabby's career portal.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating your experience with complex B2B lifecycles, onboarding/activation flows, and systems thinking. Highlight your ability to simplify dense, regulated processes with clear case studies and visual examples.

• Resume Optimization: Tailor your resume to emphasize 5+ years of relevant product design experience, using keywords such as "B2B," "SaaS," "Fintech," "onboarding," "activation," "systems thinking," and "UX/UI." Quantify achievements with metrics where possible.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and how you leverage AI tools. Prepare to walk through your portfolio case studies in detail, focusing on the "why" behind your design decisions and their impact.

• Company Research: Thoroughly research Tabby's mission, products, and B2B offerings. Understand their market position and the challenges faced by their business partners. Familiarize yourself with their company culture and values to demonstrate alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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