Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: SeenThis

Location: Stockholm, Sweden

Job Type: FULL_TIME

Category: Product Design / GTM Operations

Date Posted: 2026-06-02

Experience Level: Senior (5+ years)

Remote Status: On-site

🚀 Role Summary

• Drive the end-to-end product design lifecycle for SeenThis's media and advertising product suite, focusing on AI-native design principles and rapid execution.

• Lead customer discovery initiatives to deeply understand user workflows, business contexts, and identify opportunities for product innovation within complex advertising technology.

• Collaborate closely with Product Management and Engineering to translate complex requirements into intuitive, user-friendly interfaces and seamless user experiences.

• Own significant portions of the product roadmap, contributing to strategic product decisions and the evolution of the design system.

• Leverage AI tools, including Claude Code, to accelerate prototyping, ideation, and iteration processes, ensuring efficient delivery of high-impact features.

📝 Enhancement Note: This role bridges Product Design and Go-To-Market (GTM) Operations by focusing on the design and implementation of tools that enable creative and marketing teams. The emphasis on "AI-native" and "fast execution" suggests a need for design operations efficiency and a proactive approach to technology adoption, aligning with GTM operational excellence.

📈 Primary Responsibilities

• Lead the discovery phase for assigned product areas, conducting customer interviews, workflow mapping, and data analysis to define what is "worth building."

• Serve as the domain expert for your product area, gaining a deep understanding of user needs, business objectives, and technical constraints in the video advertising technology space.

• Select and apply appropriate research and design methodologies, from in-depth user studies to rapid prototyping, to validate product concepts and user flows.

• Design and iterate on user flows, interactions, and interfaces for complex digital products, ensuring clarity, speed, and ease of use for expert users.

• Actively engage with customers through client calls, support ticket analysis, and session data to gather feedback and inform product opinions and design decisions.

• Work iteratively with engineers throughout the development cycle, providing direct support and collaboration beyond traditional handoff.

• Utilize AI tools, such as Claude Code, for rapid prototyping, idea exploration, and design iteration, and build custom tools when efficiency demands.

• Contribute to the overall product strategy and roadmap, collaborating with Product Managers and the design team to align efforts with business goals.

• Influence and help shape the company's design system and overall design operational processes as the function matures.

📝 Enhancement Note: The emphasis on "owning meaningful parts of our media and advertising product suite" and "working closely to product and engineering" indicates a high degree of autonomy and cross-functional leadership expected from this Senior Product Designer, aligning with GTM operations' need for integrated solutions.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles, user experience, and potentially related technical fields is expected.

Experience: Minimum of 5 years of progressive experience in product design, with a demonstrable track record of successfully managing complex product initiatives from initial discovery through to post-launch iteration.

Required Skills:

• 5+ years of hands-on product design experience, with a proven ability to own and deliver complex projects.

• Expertise in UX Design, Interaction Design, Information Architecture (IA), and Visual Design.

• Strong capability in user research, customer discovery, and workflow mapping.

• Proficient in prototyping tools and methodologies, treating prototyping as a critical thinking and validation tool.

• Experience designing complex digital products for expert users with intricate workflows.

• Demonstrated ability to work collaboratively and iteratively with engineering teams.

• Proficiency or strong aptitude in leveraging AI tools for design, including AI coding assistants like Claude Code.

• High degree of ownership, self-direction, and initiative in a dynamic, evolving environment.

• Technical curiosity to understand product functionality beyond visual presentation. Preferred Skills:

• Experience in the advertising technology (AdTech) or marketing technology (MarTech) space.

• Familiarity with adaptive streaming technology or video advertising platforms.

• Experience contributing to or building design systems.

• Experience with data analysis and interpreting session data for design insights.

• Ability to build small custom tools for design or workflow efficiency.

📝 Enhancement Note: The requirement for "AI-native" design and specific mention of "Claude Code" indicates a crucial technical skill gap that candidates must fill. The emphasis on "designers who build, not one who hands off" highlights a hands-on, integrated approach to product development, critical for efficient GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 complex digital product projects with a clear narrative from problem definition to shipped solution.

• Demonstrate a strong understanding of the user, their workflows, and the business context for each project.

• Highlight your role in shaping the product strategy and roadmap based on discovery findings.

• Include examples of how you've used AI tools (e.g., Claude Code) to accelerate design and iteration processes.

• Present polished UI and interaction design alongside clear evidence of real outcomes and impact, not just aesthetically pleasing screens. Process Documentation:

• Detail your process for conducting customer discovery and validating product ideas before committing to development.

• Explain your approach to choosing the right design tools and methodologies for different types of problems and project phases.

• Illustrate how you collaborate with engineering and product teams throughout the build process, beyond traditional handoffs.

• Document your experience in contributing to or developing design systems and operationalizing design processes.

📝 Enhancement Note: The portfolio must emphasize the candidate's ability to drive product strategy through discovery and their experience with AI-driven design workflows, crucial for optimizing the GTM product suite's efficiency and effectiveness.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer in Stockholm, Sweden, with 5+ years of experience, the estimated annual salary range is typically between SEK 600,000 to SEK 900,000. This range can vary based on specific skills, the depth of portfolio impact, and the candidate's negotiation.

Benefits:

• Competitive salary and potential for stock options/equity.

• Comprehensive health and wellness programs.

• Opportunities for professional development, including conferences and training.

• Generous paid time off and holidays.

• Global mobility and international office opportunities.

• Collaborative and innovative work environment with a focus on impact.

• Access to cutting-edge technology and AI tools.

Working Hours: Standard full-time working hours, typically around 40 hours per week, with flexibility offered, allowing for efficient workflow management and deep work sessions essential for complex design tasks.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for senior-level design roles in major European tech hubs like Stockholm, considering the company's stated global presence and the AdTech industry. Benefits are inferred from typical offerings for tech companies of SeenThis's size and stated growth phase.

🎯 Team & Company Context

🏢 Company Culture

Industry: Video Advertising Technology (AdTech), focusing on performance and reach across the open web. SeenThis aims to democratize video advertising for brands and publishers.

Company Size: 130+ employees, indicating a growing mid-sized company with established processes but still agile enough for significant impact and evolution.

Founded: 2017, suggesting a relatively young but established company that has achieved significant scale and is now focusing on product expansion and deepening its market penetration.

Team Structure:

• The design function is growing and is led by a Design Lead.

• The Senior Product Designer will work closely with a Product Manager and engineers.

• Cross-functional collaboration is a core tenet, with close ties to Product, Engineering, Sales, and Marketing teams. Methodology:

• Emphasis on AI-native design, rapid execution, and iterative development.

• Data-driven decision-making, leveraging customer insights, session data, and research.

• Customer-centric approach, with a strong focus on understanding and solving real user problems.

• Collaborative problem-solving and a "win together" mentality.

Company Website: https://career.seenthis.co

📝 Enhancement Note: SeenThis operates in the competitive AdTech space, where innovation and efficiency are paramount. The company's "AI-native" and "fast execution" culture suggests a dynamic environment where operational excellence in design and product development directly supports GTM strategies.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This role is critical in shaping the user experience of essential GTM tools, directly influencing how creative and marketing teams operate and achieve campaign success. It sits at the intersection of product development and operational enablement for clients.

Reporting Structure: Reports to the Design Lead, with close collaboration with a Product Manager and engineering teams. This structure allows for both functional design guidance and deep integration into product development squads.

Operations Impact: This role has a direct impact on the usability and effectiveness of SeenThis's advertising product suite. By creating intuitive tools, the designer enables clients to run more effective video campaigns, thus driving revenue and market adoption for SeenThis. The efficiency and clarity of the product directly translate to client success and operational efficiency for their marketing efforts.

Growth Opportunities:

• Specialization: Deepen expertise in video advertising technology, AI in design, or specific product areas within the suite.

• Leadership: Grow into a Lead Product Designer role, mentoring junior designers and shaping design strategy.

• Cross-functional: Transition into Product Management or Design Operations roles, leveraging deep product and user understanding.

• Skill Development: Continuous learning in AI tools, advanced UX research techniques, and design system management.

📝 Enhancement Note: The growth trajectory for a Senior Product Designer at SeenThis likely involves deepening expertise in the AdTech domain and potentially taking on more strategic design leadership responsibilities, directly influencing the operational capabilities of clients.

🌐 Work Environment

Office Type: The job is listed as On-site, with a specific mention of the office location in Stockholm at Hammarby allé 14, floor 7. This suggests a physical workspace designed for collaboration and focused work.

Office Location(s): Stockholm, Sweden. This office is one of SeenThis's global hubs, implying a vibrant, international work environment.

Workspace Context:

• The office environment at floor 7 of Hammarby allé likely offers modern amenities and a collaborative atmosphere.

• Access to up-to-date design tools and technology, including AI-powered software.

• Opportunities for spontaneous collaboration and idea exchange with colleagues across various departments.

• A professional setting conducive to deep work and focused problem-solving.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with an emphasis on flexibility, allowing designers to manage their time effectively to meet project deadlines and optimize their creative process.

📝 Enhancement Note: The on-site requirement in Stockholm suggests a company culture that values in-person collaboration and team synergy, which can be particularly beneficial for complex product design and GTM operations where rapid iteration and alignment are key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A deep dive into selected portfolio pieces, focusing on design thinking, problem-solving, user discovery, and impact. Expect to discuss your process, rationale, and how you've leveraged AI tools.

• Skills Assessment: Potential for a practical design exercise or case study to evaluate problem-solving abilities, design execution, and collaboration skills. This might involve tackling a simulated product challenge.

• Team/Culture Fit Interview: Meeting with the Design Lead, Product Manager, and potentially engineers to assess collaboration style, communication, ownership, and cultural alignment with SeenThis's values.

• Final Interview: Discussion with senior leadership to confirm fit and discuss overall strategic contribution.

Portfolio Review Tips:

• Focus on Narrative: Clearly articulate the problem, your process, your solutions, and the measurable outcomes.

• Show, Don't Just Tell: Use visuals, flow diagrams, and prototypes to illustrate your work.

• Highlight AI Integration: Specifically showcase how you've used AI tools like Claude Code to inform or accelerate your design process and results.

• Demonstrate Discovery: Emphasize your customer discovery process and how it shaped the final product.

• Quantify Impact: Whenever possible, use metrics and data to demonstrate the success of your design solutions.

• Tailor to SeenThis: Research SeenThis's product and target audience to align your portfolio examples with their industry and challenges.

Challenge Preparation:

• Be prepared to discuss your approach to designing for complex, expert users in the AdTech domain.

• Practice articulating your design decisions and the trade-offs you made.

• Review common AdTech workflows and potential pain points.

• Think about how you would balance speed of execution with thoroughness in discovery.

📝 Enhancement Note: Given the role's emphasis on AI-native design and rapid execution, expect interviewers to probe deeply into how you integrate these aspects into your workflow and how you measure their effectiveness, particularly concerning GTM operational efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Sketch, Adobe Creative Suite (or similar industry-standard tools).

• Prototyping Tools: InVision, Figma, ProtoPie, or custom-built prototypes.

• AI Design Tools: Claude Code (specifically mentioned), other AI-powered design assistants, code generation tools.

• Collaboration Tools: Slack, Jira, Confluence, or similar project management and communication platforms.

Analytics & Reporting:

• Tools for analyzing user session data (e.g., Hotjar, FullStory, Amplitude, Google Analytics).

• Understanding of data visualization principles for reporting insights. CRM & Automation:

• While not a direct CRM role, understanding how customer data flows and impacts product design is beneficial. Familiarity with platforms like Salesforce or HubSpot might be advantageous for understanding the broader GTM ecosystem.

• Experience with workflow automation principles to design efficient user journeys.

📝 Enhancement Note: The explicit mention of "Claude Code" and "AI-native" design signifies that proficiency or a strong willingness to adopt and innovate with AI tools is a core requirement for this role, impacting how GTM product development is approached.

👥 Team Culture & Values

Operations Values:

• Dare to Discover: Encourages proactive exploration, research, and challenging the status quo to find innovative solutions.

• Own It: Fosters a high level of accountability, responsibility, and initiative in driving projects to completion.

• Win Together: Promotes collaboration, teamwork, and mutual support across all functions to achieve collective success.

• Impact-Driven: Focuses on delivering tangible results and making a meaningful contribution to the company's mission and customer success.

• Efficiency & Speed: Values rapid execution and the smart use of technology (like AI) to optimize processes and deliver value quickly.

Collaboration Style:

• Highly collaborative, with designers working hand-in-hand with Product Managers and Engineers.

• Open communication and feedback are encouraged to refine designs and processes.

• Cross-functional engagement is expected to ensure product-market fit and operational alignment.

• A culture of continuous learning and adaptation, especially regarding new technologies like AI.

📝 Enhancement Note: The company values emphasize a proactive, accountable, and collaborative approach, which is crucial for a Senior Product Designer influencing GTM product strategy and operational efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for complex workflows in the AdTech industry requires deep domain expertise and continuous learning.

• Balancing the need for rapid AI-assisted iteration with the necessity for thorough user discovery and validation.

• Contributing to shaping design processes and systems in a growing company where these are still evolving.

• Ensuring that AI-generated designs are not just functional but truly user-centric and strategically aligned.

• Translating complex advertising concepts into intuitive and accessible product experiences for expert users. Learning & Development Opportunities:

• AI in Design: Become a leader in applying AI tools to the product design lifecycle.

• AdTech Specialization: Develop deep expertise in a rapidly evolving and high-impact industry.

• Design System Development: Contribute significantly to the growth and implementation of SeenThis's design system.

• Product Strategy: Gain exposure to high-level product strategy and roadmap planning.

• Mentorship: Opportunities to mentor junior designers and contribute to the design team's growth.

📝 Enhancement Note: The challenges inherent in this role, particularly around AI integration and domain complexity, present significant growth opportunities for a designer looking to expand their expertise in modern product development and GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly accelerate your design process. What were the outcomes and limitations?"

• "How would you approach discovering and defining a new feature for an expert user in the video advertising space?"

• "Walk us through a complex product you designed from discovery to launch. What was your process, what challenges did you face, and what was the impact?"

• "How do you balance the need for rapid prototyping and iteration with ensuring the product solves the right problem?"

• "How would you contribute to and evolve a design system for a growing product suite?" Company & Culture Questions:

• "What interests you about SeenThis's mission and our position in the AdTech market?"

• "How do you embody our values of 'Dare to Discover,' 'Own It,' and 'Win Together' in your work?"

• "Describe your ideal collaboration dynamic with Product Managers and Engineers."

• "What are your thoughts on the role of AI in the future of product design?" Portfolio Presentation Strategy:

• Lead with Impact: Start each case study with the problem and the quantifiable results.

• Show Your Process: Clearly outline your steps, from research and discovery to ideation, prototyping, and iteration, highlighting AI integration where applicable.

• Explain Your Decisions: Be ready to defend your design choices, explaining the rationale behind them.

• Focus on Collaboration: Discuss how you worked with stakeholders, engineers, and other team members.

• Demonstrate Ownership: Convey your proactive approach and how you drove projects forward.

📝 Enhancement Note: Prepare to discuss your experience with AI in design extensively, as it's a key differentiator for this role. Be ready to articulate how AI enhances, rather than replaces, critical design thinking and strategic decision-making processes relevant to GTM product development.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the SeenThis career portal.

• Tailor your resume: Highlight your 5+ years of product design experience, focusing on complex digital products, UX/UI, and any AdTech/MarTech experience. Explicitly mention your proficiency or experience with AI design tools like Claude Code.

• Curate your portfolio: Select projects that best demonstrate your end-to-end design process, discovery skills, AI integration, and measurable outcomes. Ensure it is well-organized and easy to navigate.

• Prepare for the interview: Research SeenThis's product, mission, and company values. Practice articulating your design philosophy and how you approach complex problems, especially those involving AI and expert users. Be ready to present your portfolio and discuss your contributions.

• Understand the role's GTM connection: Be prepared to discuss how your design decisions contribute to the operational efficiency and success of creative and marketing teams using SeenThis's platform.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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