Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: FleetGuru

Location: Broadbeach, Gold Coast, Queensland, Australia

Job Type: Full-Time

Category: Product Design / GTM Strategy

Date Posted: 2026-04-20

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Lead the strategic vision and end-to-end design of new, zero-to-one SaaS product offerings, directly influencing the product roadmap and commercial outcomes.

• Translate complex customer problems and unmet needs into simple, high-impact, commercially viable product experiences that drive business growth and scalability.

• Utilize AI tools to accelerate discovery, explore design concepts rapidly, and generate innovative design variations, maintaining a focus on user-centricity and business value.

• Collaborate closely with Engineering, AI, and Product teams to drive clarity, align stakeholders through compelling prototypes and storytelling, and make effective, fast decisions.

• Own the full design lifecycle from discovery and research through to execution, ensuring high-quality craft, adherence to design systems, and embedding accessibility and brand standards.

📝 Enhancement Note: This role is positioned as a critical contributor to FleetGuru's next phase of growth, emphasizing a "zero-to-one" product development approach. The Senior Product Designer is expected to not only execute design but also to influence product strategy and drive commercial impact, requiring a blend of deep design expertise and business acumen. The integration of AI tools into the design process is a key differentiator for this role.

📈 Primary Responsibilities

• Spearhead the discovery and validation process, transforming customer insights and identified "unmet needs" into actionable design opportunities and clear product requirements.

• Develop and execute comprehensive UX, visual, and interaction design solutions for new SaaS products, ensuring a seamless and intuitive user experience across all platforms.

• Create high-fidelity prototypes and compelling visual narratives to effectively communicate design concepts, facilitate stakeholder alignment, and support decision-making processes.

• Contribute significantly to the product strategy and roadmap, providing design-led perspectives on market opportunities, customer value, and commercial viability.

• Champion and steward the company's design system, ensuring consistency, scalability, and adherence to accessibility and brand guidelines across all new product initiatives.

• Collaborate cross-functionally with Engineering, AI specialists, and Product Managers to ensure successful product development, implementation, and launch, bridging technical feasibility with user experience excellence.

• Conduct rigorous user research and testing to gather feedback, iterate on designs, and validate product-market fit, ensuring that design decisions are data-informed and customer-centric.

• Proactively identify and address edge cases and complex multi-step flows, ensuring the robustness and completeness of the final product design.

• Drive innovation by exploring new design patterns, technologies, and methodologies, including the strategic application of AI tools within the design workflow.

• Mentor and guide junior designers, fostering a collaborative and high-performing design culture within the team.

📝 Enhancement Note: The responsibilities highlight a senior-level individual contributor role with significant strategic influence. The emphasis on "zero-to-one" product development, "commercial outcomes," and "influencing business growth" suggests the need for a designer who can operate with a high degree of autonomy and strategic thinking, beyond pure execution. The explicit mention of AI tools indicates an expectation for hands-on experience or a strong willingness to leverage these technologies.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, or a related field is typically expected for a Senior Product Designer role. Equivalent practical experience will also be considered.

Experience: Minimum of 5-10 years of professional experience in product design, with a strong focus on SaaS products and a proven track record of launching new offerings from inception to market.

Required Skills:

• SaaS Product Design: Extensive experience designing complex, scalable SaaS applications, understanding of subscription models, and user lifecycle management within software products.

• UX/UI Design Expertise: Mastery of user-centered design principles, information architecture, wireframing, prototyping, and visual design across digital platforms.

• Interaction Design: Deep understanding of how users interact with digital products, creating intuitive and efficient user flows and micro-interactions.

• Product Strategy Influence: Demonstrated ability to contribute to product strategy, roadmap planning, and business case development, linking design decisions to commercial objectives.

• AI Tool Proficiency: Hands-on experience or demonstrated ability to effectively leverage AI tools for design discovery, concept generation, and iteration acceleration.

• End-to-End Design Ownership: Proven ability to manage the entire design process from initial concept and user research through to final implementation and post-launch analysis.

• Stakeholder Management & Communication: Exceptional skills in communicating design rationale, influencing senior stakeholders, facilitating workshops, and building consensus through clear and persuasive storytelling.

• Prototyping & Storytelling: Proficiency in creating interactive prototypes (e.g., Figma, InVision, Adobe XD) and using them to effectively communicate user journeys and design solutions.

• Design System Stewardship: Experience in contributing to, maintaining, or utilizing design systems to ensure brand consistency, scalability, and efficiency.

• User Research & Validation: Strong capabilities in conducting qualitative and quantitative user research, synthesizing findings, and translating them into actionable design improvements.

• Accessibility Standards: Knowledge of and commitment to designing accessible products that meet WCAG guidelines and cater to a diverse user base.

Preferred Skills:

• Service Design: Experience bridging product design with service design to create holistic customer experiences.

• Agile/Scrum Methodologies: Familiarity with working within agile development environments, participating in sprints, and collaborating effectively with development teams.

• Data Analysis for Design: Ability to interpret user data and analytics to inform design decisions and measure product performance.

• Experience in the Automotive Industry: While not mandatory, familiarity with the automotive or related industries could be advantageous.

📝 Enhancement Note: The "About you" section emphasizes a "self-starter mindset that thrives in undefined spaces" and comfort with "questioning assumptions." This indicates a need for a candidate who is proactive, resourceful, and comfortable driving ambiguity out of the design process. The explicit mention of AI tools suggests that candidates should be prepared to discuss their experience or approach to integrating these technologies into their workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Zero-to-One Case Studies: Showcase 2-3 significant case studies detailing the end-to-end design process for new products or features launched from scratch, highlighting strategic thinking, problem definition, and commercial impact.

• Strategic Influence Examples: Include examples demonstrating how you influenced product strategy, roadmap decisions, or business outcomes through design interventions.

• AI Tool Integration Showcase: Present instances where AI tools were leveraged to accelerate design discovery, explore concepts, or generate design variations, explaining the impact on efficiency or creativity.

• Complex Problem-Solving: Demonstrate how you tackled complex, multi-step user flows or service design challenges, illustrating your ability to simplify intricate systems.

• User Research & Validation Documentation: Provide evidence of user research methodologies employed, key insights derived, and how these insights directly informed design decisions and product iterations.

Process Documentation:

• Discovery & Ideation Phase: Detail your approach to initial product discovery, including methods for identifying unmet customer needs and generating innovative product ideas.

• Design Workflow & Iteration: Clearly outline your typical design workflow, from initial concept sketching and wireframing through to high-fidelity prototyping and user testing, showcasing iterative refinement.

• Cross-Functional Collaboration: Illustrate how you collaborate with engineering, AI, and product teams, including your methods for alignment, feedback integration, and decision-making.

• Design System Application: Show how you applied or contributed to a design system, ensuring consistency and scalability in your designs.

📝 Enhancement Note: Given the emphasis on "building from zero-to-one" and "shaping product strategy," the portfolio should strongly emphasize strategic contributions and the ability to navigate ambiguity. Demonstrating the impact of design on commercial outcomes and the integration of AI tools will be crucial for success.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers with 5-10 years of experience in Australia, particularly in a high-growth tech company on the Gold Coast, the estimated salary range is AUD $120,000 - $170,000 per annum. This range accounts for the seniority of the role, the strategic influence expected, and the cost of living in the Gold Coast region.

Benefits:

• Discounted Car Servicing: A valuable perk for vehicle owners, reflecting the company's connection to the automotive industry.

• Paid Birthday Leave: An extra day off to celebrate personal milestones, promoting work-life balance.

• Learning and Development Program (Guruversity): Access to ongoing training and development opportunities, fostering career growth and skill enhancement.

• Modern Industrial Office: A contemporary workspace located conveniently near the beach and public transport, designed for comfort and collaboration.

• Free Secure Parking: Convenient and safe parking facilities for employees.

• Bike Racks & Surfboard Racks: Amenities supporting active lifestyles and employee well-being.

• Team Events: Regular social and team-building activities organized by a dedicated Culture Crew, fostering a strong sense of community.

Working Hours: While not explicitly stated, a standard full-time role typically involves approximately 40 hours per week. The hybrid work arrangement suggests a degree of flexibility, allowing for a balance between in-office collaboration and remote work.

📝 Enhancement Note: The salary estimate is based on publicly available compensation data for similar roles in Australia, adjusted for the specific location (Gold Coast) and the seniority/strategic impact of the Senior Product Designer position at a growing tech company. The listed benefits are directly extracted from the job description and tailored to highlight their relevance to professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically automotive tech/SaaS). FleetGuru is positioned as an "award-winning powerhouse on a mission to revolutionise the automotive industry" through technology. This context suggests a dynamic, forward-thinking environment focused on innovation and disruption within a traditional sector.

Company Size: FleetGuru is described as one of Australia's "fastest-growing" tech companies. While an exact number isn't provided, this implies a scale-up environment, likely with a dynamic team structure and a focus on rapid expansion and development.

Founded: The founding date is not specified, but the company's growth trajectory suggests it is an established entity that has achieved significant market traction and is now entering a new phase of expansion.

Team Structure:

• Cross-Functional Product Teams: The role involves close collaboration with Engineering, AI, and Product teams, indicating a matrixed or agile team structure focused on specific product initiatives.

• Design Team: While not detailed, the presence of a Senior Product Designer suggests an established or growing design function. The role may involve contributing to or leading design initiatives within these cross-functional pods.

• Reporting: The Senior Product Designer will likely report into a Head of Product, Design Lead, or a similar senior leadership role, with direct influence on product strategy.

Methodology:

• Agile Development: The emphasis on collaboration with Engineering and fast decision-making suggests an agile or iterative product development methodology.

• Data-Driven Decision Making: The core value "numbers over hype" indicates a strong reliance on data to inform strategy and measure success.

• Customer-Centric Innovation: The focus on "solving real customer problems" and "unmet needs" points to a user-centric approach to product development, likely involving continuous user feedback and validation.

• "Think 10x" Culture: This core value suggests a drive for ambitious, transformative solutions rather than incremental improvements.

Company Website: https://careers.fleetguru.ai

📝 Enhancement Note: The company culture is characterized by rapid growth, innovation, and a strong focus on quantifiable results ("numbers over hype"). The "Think 10x" value suggests an environment that encourages bold ideas and ambitious goals. The "zero-to-one" nature of the role implies working in a less structured, more experimental phase of product development, common in fast-growing tech companies.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the Product Design function. It's positioned as a pivotal role for shaping future product portfolios and driving commercial outcomes. The responsibilities extend beyond pure design execution to include significant strategic influence, product vision, and ownership of new product development from concept to launch.

Reporting Structure: The Senior Product Designer will likely report to a Product Lead, Head of Product, or a similar senior management position. They will work within cross-functional product teams, collaborating closely with Engineering and AI specialists.

Operations Impact: The role is designed to have a direct and substantial impact on FleetGuru's commercial outcomes and growth. By leading the creation of new product offerings, the designer will be instrumental in expanding the company's market reach, enhancing customer value, driving scalability, and contributing to overall business success. The emphasis on "owning outcomes" and "influencing business growth" underscores this direct link.

Growth Opportunities:

• Product Leadership: Potential to move into Product Management or lead the design direction for larger product areas, given the strategic influence and end-to-end ownership of new products.

• Specialization in New Product Development: Deepen expertise in "zero-to-one" product creation, a highly valuable skill in the tech industry.

• Mentorship & Team Growth: Opportunity to mentor junior designers and contribute to building the design function as the company scales.

• Broadened Strategic Influence: As the company grows, opportunities to influence broader GTM strategies, market positioning, and company-wide innovation initiatives.

• Learning & Development: Access to FleetGuru's "Guruversity" program for continuous skill enhancement and career advancement.

📝 Enhancement Note: The "Senior" title combined with "zero-to-one" product ownership and strategic influence suggests a role with significant autonomy and potential for high impact. Growth opportunities are likely tied to the company's rapid expansion and the individual's ability to drive significant product initiatives.

🌐 Work Environment

Office Type: FleetGuru offers a "modern industrial office" located in Broadbeach, Gold Coast. This suggests a contemporary, potentially open-plan workspace that balances functionality with a relaxed, beachside atmosphere. The description mentions "cozy chillout spaces" and "good vibes," indicating an effort to create a comfortable and engaging work environment.

Office Location(s): The office is situated at 2769 Gold Coast Hwy, Broadbeach, QLD 4218, Australia. It's described as being "just a stone's throw away from the beach and public transport," making it accessible and appealing for those who enjoy coastal living and convenient commuting.

Workspace Context:

• Collaborative Spaces: The "modern industrial" design, coupled with "cozy chillout spaces," implies a mix of focused work areas and informal zones designed to foster collaboration and creativity among teams.

• Amenities: The office is well-equipped with "free secure parking, bike racks, surfboard racks," and a "pool table," catering to employee well-being, convenience, and work-life balance.

• Team Interaction: The presence of a dedicated "Culture Crew" and regular "team events" indicates a strong emphasis on fostering a connected and engaged team environment, encouraging interaction beyond daily tasks.

Work Schedule: The role is Full-Time. While specific daily hours aren't detailed, the hybrid arrangement suggests a flexible approach, allowing employees to balance in-office days with remote work, accommodating different working styles and personal needs while ensuring team collaboration.

📝 Enhancement Note: The work environment is designed to be appealing and functional, leveraging its Gold Coast location. The hybrid model and provided amenities suggest an employer that values employee well-being and flexibility, which can be attractive to professionals seeking a good work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Submission of resume and cover letter, focusing on relevance to the Senior Product Designer role and the "zero-to-one" product development requirement.

• Portfolio Presentation & Discussion: Candidates will likely be asked to present their portfolio, highlighting key case studies that demonstrate strategic influence, end-to-end design ownership, and the impact of their work on commercial outcomes. Expect questions about how AI tools were used.

• Design Challenge/Exercise: A practical exercise or case study may be assigned to assess problem-solving skills, design thinking, and ability to navigate ambiguity under timed conditions. This could involve ideating on a new product concept or refining an existing complex flow.

• Cross-Functional Interviews: Meetings with key stakeholders from Engineering, AI, and Product teams to assess collaboration style, communication skills, and ability to integrate design within a broader product development context.

• Cultural Fit Assessment: Interviews to gauge alignment with FleetGuru's core values (e.g., 'here to help', 'move with purpose', 'think 10x', 'play as a team', 'numbers over hype', 'innovative for the future').

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly articulate the problem, your specific role and process, the solutions you designed, and the measurable business outcomes (e.g., increased conversion, user engagement, revenue impact).

• Showcase Strategic Thinking: Highlight instances where your design decisions influenced product strategy, roadmap, or commercial success. Demonstrate your ability to think beyond pixels and user flows.

• Detail "Zero-to-One" Experience: Emphasize projects where you took a concept from inception to launch, detailing the discovery, validation, and iterative processes.

• Demonstrate AI Tool Usage: Be prepared to discuss how you leveraged AI tools in your workflow and the benefits it brought to the process or outcome.

• Narrative Flow: Structure your portfolio presentation as a compelling story, guiding the reviewers through the problem, your approach, and the impactful solution.

• Clarity and Craft: Ensure your portfolio is well-organized, visually polished, and easy to navigate, reflecting high-quality design craft.

Challenge Preparation:

• Understand the Business: Research FleetGuru's mission, industry, and core values. Consider potential challenges or opportunities within the automotive tech space.

• Practice "Think 10x": Approach any challenge with an ambitious mindset, looking for innovative and potentially disruptive solutions.

• Articulate Your Process: Be ready to explain your design process clearly and concisely, especially how you would approach ambiguity and data-driven decision-making.

• Prepare for AI Integration Questions: Think about how you would apply AI tools to specific design problems or challenges presented.

📝 Enhancement Note: The application process emphasizes demonstrating strategic impact and the ability to operate with autonomy in a "zero-to-one" context. Candidates should be prepared to showcase not just design execution but also their business acumen and their approach to leveraging emerging technologies like AI.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Highly likely to be the primary tool for UI/UX design, wireframing, prototyping, and collaboration, given its industry prevalence.

• Prototyping Tools: Proficiency with tools like InVision, Principle, or Axure may also be relevant for creating interactive prototypes and demonstrating complex user flows.

• AI Design Tools: Experience or familiarity with AI-powered design assistants, concept generators, or rapid prototyping tools (e.g., Uizard, Midjourney for ideation, or AI features within existing design software) is explicitly mentioned as a requirement.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or similar for tracking user behavior, feature adoption, and product performance metrics.

• A/B Testing Tools: Experience with platforms for running and analyzing A/B tests to optimize user interfaces and conversion rates.

CRM & Automation:

• CRM Systems: While not a direct design tool, understanding how design impacts CRM data capture and user journeys within sales and customer support processes is beneficial. Familiarity with common CRMs (e.g., Salesforce, HubSpot) is a plus.

• Project Management Tools: Proficiency with tools like Jira, Asana, or Trello for managing design tasks, sprints, and collaborating with development teams.

📝 Enhancement Note: The explicit mention of "AI tools" is a critical differentiator. Candidates should be prepared to discuss their specific experience with these tools and how they integrate them into their design workflow to accelerate discovery and explore concepts. Proficiency in Figma is a near-certain requirement for a modern product design role.

👥 Team Culture & Values

Operations Values:

• 'Here to Help': Demonstrates a service-oriented mindset, both towards customers and internal team members, valuing collaboration and support.

• 'Move with Purpose': Emphasizes intentionality and clear objectives in all actions, aligning work with strategic goals and driving meaningful progress.

• 'Think 10x': Encourages ambitious thinking, innovation, and the pursuit of transformative solutions rather than incremental improvements.

• 'Play as a Team': Fosters a collaborative spirit, valuing teamwork, shared responsibility, and mutual respect across all departments.

• 'Numbers Over Hype': Prioritizes data-driven decision-making and measurable results over speculation or trends, ensuring accountability and effectiveness.

• 'Innovative for the Future': Drives a forward-looking approach, embracing new technologies and methodologies to shape the future of the automotive industry.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where designers work closely with Engineering, AI, and Product teams, requiring strong communication and alignment skills to bridge different disciplines.

• Open Feedback Culture: The emphasis on 'Play as a Team' and 'Here to Help' suggests an environment where constructive feedback is welcomed and shared openly to improve designs and processes.

• Agile & Iterative: Collaboration likely follows agile principles, with regular check-ins, stand-ups, and feedback loops to ensure continuous progress and adaptation.

📝 Enhancement Note: The core values provide a clear framework for the expected behaviors and mindset of employees. A candidate should be able to articulate how their approach to design and collaboration aligns with these values, particularly "Think 10x" and "Numbers Over Hype," given the role's strategic and impactful nature.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity in "Zero-to-One" Development: The primary challenge will be defining and designing entirely new product offerings with potentially undefined requirements, demanding strong problem-solving skills and strategic foresight.

• Balancing Innovation with Commercial Viability: Translating ambitious "10x" ideas into practical, commercially successful products that meet user needs and business objectives requires careful trade-offs and strategic design.

• Integrating AI Seamlessly: Effectively leveraging AI tools to enhance the design process without compromising user experience or over-relying on technology will be an ongoing challenge.

• Stakeholder Alignment Across Diverse Teams: Ensuring consistent vision and buy-in from Engineering, AI, and Product teams, each with potentially different priorities, requires exceptional communication and influencing skills.

• Scaling Design Systems for New Products: Developing and maintaining design consistency and quality as new product lines are introduced, while adhering to established design systems.

Learning & Development Opportunities:

• Deepening "Zero-to-One" Expertise: Gaining extensive experience in launching new products from scratch, a highly sought-after skill in the tech industry.

• Strategic Product Leadership: Developing skills in product strategy, roadmap influence, and business case development through hands-on experience.

• AI in Design Specialization: Becoming an expert in applying AI tools and methodologies within the product design workflow.

• Mentorship Programs: Potential to learn from senior leaders within FleetGuru and potentially mentor junior designers as the team grows.

• Access to Guruversity: Formal training and development opportunities provided by the company to enhance technical and soft skills.

📝 Enhancement Note: The challenges presented are inherent to a senior role focused on innovation and new product development within a fast-growing company. The opportunities for learning and growth are significant, particularly for those looking to advance their careers in product strategy and advanced design methodologies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the design of a completely new product or feature from concept to launch. What was your process, what challenges did you face, and what was the commercial impact?" (Focus on "zero-to-one" experience and business outcomes.)

• "How do you approach translating ambiguous customer needs or 'unmet needs' into concrete design solutions and product strategies?" (Assess problem-solving and strategic thinking.)

• "FleetGuru values 'Think 10x.' How would you apply this mindset to designing a new product offering for the automotive industry, and how would you validate your '10x' ideas?" (Evaluate innovative thinking and validation approach.)

Company & Culture Questions:

• "How do you embody FleetGuru's core values, such as 'Numbers Over Hype' or 'Play as a Team,' in your day-to-day work as a designer?" (Gauge cultural fit and understanding of company ethos.)

• "How would you collaborate with Engineering and AI teams to ensure the successful implementation of a complex new product feature, especially when navigating technical constraints?" (Assess cross-functional collaboration skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with the business problem or customer need, clearly state your role and objectives, detail your design process (including research and AI tool usage), present your solutions, and conclude with measurable outcomes and learnings.

• Quantify Everything: For each case study, provide specific metrics that demonstrate the impact of your design work on user behavior, engagement, or business goals.

• Highlight Strategic Influence: Explicitly point out where your design thinking influenced product strategy, roadmap, or commercial decisions.

• Be Prepared for Deep Dives: Anticipate questions about specific design choices, trade-offs made, and challenges encountered during the projects presented.

• Showcase AI Integration: Be ready to walk through sections of your portfolio where AI tools played a significant role and explain the benefits.

📝 Enhancement Note: Interview preparation should focus on aligning your experience with the core responsibilities of strategic product vision, "zero-to-one" development, and AI integration. Be ready to provide concrete examples and quantifiable results, demonstrating both design craft and business acumen.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your resume and cover letter through the provided application link on the FleetGuru careers page.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best showcase your "zero-to-one" product design experience, strategic influence, and ability to drive commercial outcomes. Ensure these highlight your use of AI tools in the design process.

• Tailor Your Resume & Cover Letter: Emphasize keywords from the job description such as "SaaS Product Design," "Product Strategy," "Zero-to-One," "AI Tools," and "Commercial Outcomes." Clearly articulate why your experience makes you the ideal candidate for shaping new product offerings.

• Practice Your Portfolio Presentation: Rehearse presenting your case studies, focusing on a clear narrative, quantifiable results, and explaining your strategic decision-making process. Be prepared to discuss your use of AI tools and how you navigate ambiguity.

• Research FleetGuru: Familiarize yourself with FleetGuru's mission, values, industry, and recent growth. Understand their "Think 10x" and "Numbers Over Hype" philosophies and consider how you can contribute to their innovative future.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.