Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Binti

Location: San Francisco, California, United States

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-05-14

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead end-to-end product design strategy, encompassing UX, UI, and interaction design for Binti's comprehensive suite of social services software.

• Champion Binti's design philosophy and contribute to improving outcomes in child welfare and other social service domains through user-centric solutions.

• Leverage advanced AI design and rapid prototyping tools to accelerate ideation, validation, and communication of design concepts to stakeholders.

• Own and evolve Binti's design system, ensuring scalability, consistency, and adherence to accessibility standards (WCAG).

📝 Enhancement Note: This role is critical for shaping the user experience of software used in sensitive and complex government sectors like child welfare. The emphasis on AI design tools and rapid prototyping suggests a forward-thinking product team looking to optimize the design lifecycle and deliver impactful solutions efficiently.

📈 Primary Responsibilities

• Drive the product design vision from early-stage user research and problem definition through to high-fidelity mockups and interactive prototypes, focusing on caseworker, agency leadership, family, and youth user needs.

• Collaborate closely with Product Managers to deeply understand user pain points within the realities of social work workflows, translating insights into intuitive and effective design solutions.

• Utilize AI design tools (e.g., Lovable, Figma Make) for rapid concept validation and to effectively communicate design direction and potential impact to product and engineering teams.

• Develop and maintain a robust design system, ensuring it scales with product growth and supports efficient, consistent UI development across the entire Binti platform.

• Champion accessibility standards (WCAG) in all design decisions to ensure Binti's software is usable by all individuals, especially government users with diverse needs.

• Iterate on and optimize design processes in partnership with Product and Engineering to enhance team effectiveness and product development velocity as the company grows.

• Conduct user research, usability testing, and competitive analysis to continuously inform design strategy and identify opportunities for product improvement.

📝 Enhancement Note: The responsibility to "coach product managers" on design thinking indicates a senior role with a significant mentorship component, extending beyond pure design execution to influencing product strategy through a design lens.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Design, Computer Science, or a related field is often preferred for senior design roles and demonstrates foundational knowledge.

Experience: 5+ years of professional experience in UX, UI, or Product Design, with a strong preference for experience in complex B2B, enterprise, or government software environments. Demonstrated experience in mentoring junior designers or implementing scalable design processes is highly valued.

Required Skills:

• Expertise in UX, UI, and Product Design principles and methodologies.

• Advanced proficiency with AI design and prototyping tools such as Lovable, Claude, Cursor, or similar, demonstrating the ability to quickly generate interactive prototypes from initial concepts.

• Strong wireframing, workflow mapping, and information architecture skills, capable of designing both new features and iterating on existing ones.

• Proven ability to conduct user research, analyze user pain points, and translate findings into actionable design solutions, particularly for users with constrained or unfamiliar workflows.

• Experience in designing and maintaining scalable design systems, ensuring consistency and efficiency.

• Deep understanding of accessibility standards, with a focus on WCAG compliance.

• Collaborative mindset and excellent communication skills for effective partnership with product managers and engineers.

Preferred Skills:

• Experience designing for government, healthcare, or other highly regulated industries.

• Familiarity with Figma's advanced features or other collaborative design tools.

• Experience in visual design and brand integration within digital products.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better inform design feasibility.

📝 Enhancement Note: The explicit mention of AI design tools and the expectation of fluency with them is a significant differentiator. Candidates should prepare to showcase how they've integrated these tools into their workflow to achieve speed and innovation in their design process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end ownership of complex design projects, showcasing the problem, your process, and the impact of your solutions.

• Include case studies that highlight your ability to conduct user research, map workflows, and create wireframes and high-fidelity designs for enterprise or government software.

• Showcase your expertise with AI design tools, providing examples of how you've used them for rapid prototyping and validation.

• Present examples of your contributions to design systems, illustrating how you've maintained consistency and scalability.

Process Documentation:

• Detail your approach to user research and problem definition, including methodologies for understanding complex user needs within regulated environments.

• Illustrate your workflow for translating research insights into design artifacts, from ideation to prototyping and final mockups.

• Explain how you ensure accessibility (WCAG) is integrated throughout the design process and how you collaborate with engineering for implementation.

• Provide examples of how you have improved design processes or mentored team members to enhance team efficiency and product quality.

📝 Enhancement Note: Given the emphasis on AI tools and rapid prototyping, the portfolio should strongly feature projects demonstrating quick iteration cycles and the strategic use of these technologies to solve problems or validate hypotheses efficiently.

💵 Compensation & Benefits

Salary Range: $165,000 - $205,000 USD per year. This range is competitive for a Senior Product Designer role in San Francisco, reflecting the experience requirements and the company's positioning in the tech industry.

Benefits:

• Above-market compensation package including salary and equity.

• Comprehensive health coverage: Medical, dental, vision, and life insurance with 99% of premiums covered for employees and dependents.

• Generous Paid Time Off: Flexible vacation time and 16 weeks of paid parental bonding leave.

• Paid Holidays: 13 paid holidays, including federal observances, Juneteenth, Election Day, and the day after Thanksgiving.

• Sick/Mental Health Time: Separate from vacation, accruing up to 80 hours.

• Sabbatical: 4 weeks of paid sabbatical after 4 years of service.

• Retirement and Financial Planning: 401k, Commuter benefits, Flexible Spending Accounts (FSA), and Dependent Care FSAs.

• Mission-Driven Incentives: $5,000 annual bonus for employees who volunteer as a CASA.

• Professional Development: $2,500 annual reimbursement for ongoing learning and development, including conferences and training.

• Home Office Support: $300 reimbursement for initial office setup and $50/month for ongoing work expenses (internet, electricity, etc.).

• Paid Jury Duty.

Working Hours: Standard full-time hours (approximately 40 hours per week), with a hybrid work arrangement requiring 2 days per week in the San Francisco office.

📝 Enhancement Note: The compensation package is highly competitive, especially with the significant equity component and extensive benefits. The CASA volunteer bonus and substantial learning reimbursement highlight Binti's commitment to employee well-being and community impact, which can be a strong draw for mission-driven candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (SaaS) focused on Government & Public Sector, specifically Social Services and Child Welfare. Binti operates in a space where technology can drive significant positive social impact, requiring a unique blend of technical innovation and deep empathy for users.

Company Size: Approximately 90 employees, indicating a growth-stage company where individuals can have a substantial impact and influence processes, but also one that is establishing more formal structures and operations.

Founded: Binti was founded with a mission to improve child welfare systems. This mission-driven ethos is central to its culture and likely attracts individuals passionate about social impact.

Team Structure:

• The design team is likely integrated within product squads, working closely with Product Managers and Engineering leads. As a Senior Designer, you'll be a key player in defining how design operates within these cross-functional teams.

• Reporting structure will likely be to a Head of Product, Design Lead, or CTO, depending on the current organizational setup.

Methodology:

• Data-driven decision-making is expected, with an emphasis on user research and analytics to inform design choices and measure impact.

• Agile development methodologies are likely employed, requiring iterative design processes and close collaboration with engineering sprints.

• Emphasis on continuous improvement of processes between design, product, and engineering to foster efficiency and innovation.

Company Website: https://binti.com

📝 Enhancement Note: The company's focus on social services, particularly child welfare, suggests a culture that values empathy, mission alignment, and a desire to create meaningful change. This is a key differentiator for attracting talent beyond just compensation.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, signifying a high level of individual contribution, strategic thinking, and potential for leadership within the design function. It implies autonomy and the expectation to drive significant design initiatives.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Product, or a similar senior leadership role. They will work collaboratively within cross-functional product teams, potentially mentoring junior designers or contributing to the overall design strategy.

Operations Impact: The design work directly influences the effectiveness of social service delivery, impacting the lives of vulnerable children and families. Success in this role translates to improved user experiences for caseworkers, increased efficiency for agencies, and ultimately, better outcomes for the individuals served by these systems. The role requires understanding how design choices can scale to support a significant portion of the nation's child welfare system.

Growth Opportunities:

• Design Leadership: Potential to grow into a Design Lead or Head of Design role as the company scales, taking on more strategic oversight and team management responsibilities.

• Specialization: Opportunity to deepen expertise in specific areas of social services design, accessibility, or AI-driven design tools.

• Cross-Functional Influence: Develop skills in influencing product strategy, mentoring product managers, and driving process improvements across design, product, and engineering.

• Industry Impact: Contribute to shaping the future of technology in government and social services, making a tangible difference in critical public systems.

📝 Enhancement Note: The role offers a unique blend of technical design challenges and profound social impact, providing significant growth potential for designers looking to align their careers with meaningful work.

🌐 Work Environment

Office Type: Hybrid work environment. The role is based in the San Francisco office, with in-person collaboration expected on Mondays and Thursdays, and remote flexibility for the remainder of the week. This is designed to balance the benefits of in-person collaboration for design work with the flexibility of remote work.

Office Location(s): San Francisco, California, United States. Specific office details and amenities would be available upon inquiry or during the interview process.

Workspace Context:

• The San Francisco office is likely designed to foster collaboration, with spaces for team meetings, brainstorming sessions, and focused work.

• Access to necessary design tools and technology is expected, including high-performance workstations and relevant software licenses.

• Opportunities for informal and formal interactions with design, product, and engineering teams are inherent in the hybrid model, encouraging knowledge sharing and team cohesion.

Work Schedule: Standard full-time hours (approximately 40 hours per week). The hybrid model offers flexibility for remote workdays, allowing individuals to manage their schedules while ensuring key in-office days for collaborative activities.

📝 Enhancement Note: The hybrid model, with specific in-office days, is common for roles where collaboration is essential but flexibility is also valued. Candidates should consider how they best thrive in such an environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume. Prepare to articulate your relevant experience and interest in Binti's mission.

• Portfolio Review & Discussion: You will likely present your portfolio to a design lead or a panel. Focus on 2-3 key projects that showcase your end-to-end design process, problem-solving skills, and proficiency with AI design tools and accessibility standards. Be ready to discuss your specific contributions, design decisions, and the impact of your work.

• Design Challenge/Exercise: A practical exercise or take-home assignment may be given to assess your design thinking, problem-solving abilities, and how you approach a specific design problem relevant to Binti's domain. This might involve rapid prototyping or workflow analysis.

• Team Interviews: Interviews with product managers, engineers, and potentially other designers to assess your collaboration style, technical proficiency, and cultural fit. Prepare to discuss how you work within cross-functional teams.

• Final Interview: A discussion with senior leadership (e.g., Head of Product, CEO) to gauge strategic thinking, mission alignment, and overall fit for the company.

Portfolio Review Tips:

• Storytelling: Frame each project as a narrative: the problem, your approach, the challenges, your solutions, and the measurable outcomes.

• Highlight AI Proficiency: Explicitly demonstrate how you've used AI design tools to accelerate your workflow, validate ideas, or achieve specific design goals efficiently. Show the "before" and "after" or the iterative process enabled by AI.

• Focus on Impact: Quantify results wherever possible (e.g., "reduced task completion time by X%", "increased user satisfaction by Y%", "improved accessibility compliance score").

• Showcase Process: Walk through your design process, including user research, wireframing, prototyping, and iteration, emphasizing your decision-making rationale.

• Accessibility Focus: Include examples or discussions on how you've ensured WCAG compliance and designed for diverse user needs.

• Tailor to Binti: Research Binti's products and mission. If possible, tailor your portfolio presentation to highlight relevant experience or demonstrate how your skills can address their specific challenges.

Challenge Preparation:

• Anticipate challenges that involve designing for complex workflows, government/regulated environments, or integrating AI-powered features.

• Practice articulating your thought process clearly and concisely, especially when working under time constraints.

• Be prepared to discuss trade-offs, constraints, and how you prioritize features or design elements.

• Review Binti's existing products and understand their user base (caseworkers, families, youth) to inform your approach.

📝 Enhancement Note: The interview process heavily emphasizes practical application and strategic thinking, especially around AI tools and user empathy in complex domains. A strong portfolio that clearly articulates the "why" behind design decisions and demonstrates measurable impact will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• AI Design & Prototyping Tools: Lovable, Claude, Cursor, or similar AI-powered design and development tools are central to this role. Proficiency here is a must.

• Design & Prototyping: Figma (highly likely given industry standard and "Figma Make" mention), Sketch, Adobe Creative Suite.

• Wireframing & Workflow Mapping: Tools like Balsamiq, Miro, or built-in Figma/Sketch features.

Analytics & Reporting:

• Familiarity with product analytics platforms (e.g., Mixpanel, Amplitude, Google Analytics) to understand user behavior and inform design decisions.

CRM & Automation:

• While not directly a CRM role, an understanding of how design integrates with CRM systems and other backend processes within enterprise software is beneficial. Experience with tools that facilitate cross-team collaboration and project management (e.g., Jira, Asana, Trello) is also expected.

📝 Enhancement Note: The explicit emphasis on AI design tools is a key differentiator. Candidates should be prepared to discuss their experience and strategic use of these tools, not just as a novelty, but as integral to their design workflow for rapid iteration and validation.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to Binti's mission of improving social services and child welfare outcomes. Decisions and work should align with this purpose.

• Empathy: Deep understanding and consideration for the complex needs and challenges of users in the social services sector.

• High Performance & Low Ego: A drive to achieve ambitious goals while maintaining humility, fostering collaboration, and valuing team contribution over individual recognition.

• Data-Informed: Utilizing data and user insights to guide design decisions and measure impact, rather than relying solely on intuition.

• Iterative Improvement: A continuous focus on refining processes, products, and team dynamics for greater effectiveness and efficiency.

Collaboration Style:

• Cross-functional Integration: Design is deeply embedded within product and engineering teams, fostering constant communication and shared ownership.

• Open Feedback: A culture that encourages constructive feedback among peers and across disciplines to elevate the quality of work.

• Knowledge Sharing: Proactive sharing of insights, best practices, and learnings, particularly around new design tools and methodologies.

• Agile & Adaptable: Willingness to adapt to changing priorities and iterate quickly based on new information or user feedback.

📝 Enhancement Note: The emphasis on "low-ego" is critical. Candidates should demonstrate a collaborative, team-oriented approach rather than an individualistic one, showing how they support and elevate their colleagues.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Complex Workflows: Designing for users (e.g., social workers) who operate under significant regulatory, emotional, and time constraints requires deep empathy and a nuanced understanding of their environment.

• Balancing Innovation with Usability: Integrating cutting-edge AI design tools while ensuring the resulting product is intuitive, accessible, and reliable for government agencies.

• Scaling Design Systems: Evolving a design system to support a growing product surface area and diverse user needs across multiple social service domains.

• Driving Design Adoption: Effectively communicating the value of design and advocating for user needs within a primarily technical and mission-driven organization.

Learning & Development Opportunities:

• AI Design Expertise: Become a leader in leveraging AI tools for product design, staying at the forefront of emerging technologies.

• Domain Specialization: Deepen knowledge in child welfare, foster care, and other social services, becoming an expert in designing for these critical sectors.

• Leadership & Mentorship: Develop leadership skills through mentoring junior designers and influencing product strategy, with potential pathways to design leadership roles.

• Process Optimization: Contribute to refining and scaling the design development lifecycle within a rapidly growing company.

📝 Enhancement Note: The challenge of designing for complex, high-stakes human services is a significant differentiator and a source of deep professional satisfaction for those in this role.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI design tools to significantly speed up your design process or validate a complex idea. What was the outcome?"

• "How would you approach designing a new feature for caseworkers that needs to be both highly efficient and empathetic, considering the emotional toll of their work?"

• "Walk us through your process for designing a new component for a design system. How do you ensure scalability and accessibility?"

Company & Culture Questions:

• "What excites you most about Binti's mission to improve social services and child welfare?"

• "How do you embody a 'low-ego' and collaborative approach when working with cross-functional teams?"

• "Describe a situation where you had to adapt your design process to meet the specific needs of a new user group or a complex regulatory environment."

Portfolio Presentation Strategy:

• AI Tool Showcase: Dedicate specific slides or sections to demonstrate your AI tool usage. Show the prompts, the generated outputs, and how you iterated upon them.

• User Empathy Examples: Highlight projects where you deeply understood and addressed user pain points, particularly for users in challenging or constrained environments.

• Design System Contributions: Clearly articulate your role in building or maintaining design systems and the impact it had on consistency and efficiency.

• Accessibility Integration: Be ready to discuss specific WCAG guidelines you adhered to and how you ensured accessibility was a core part of your design process.

• Outcome-Oriented: Always tie your work back to user outcomes and business impact. Use data and metrics to support your claims.

📝 Enhancement Note: Prepare to discuss your experience with AI tools as a core competency, not just a bonus skill. Candidates should also be ready to articulate how their design approach fosters empathy and addresses the unique challenges of the social services sector.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your portfolio to prominently feature 2-3 case studies that best highlight your end-to-end design process, AI tool proficiency, user empathy in complex domains, and impact on user outcomes. Tailor your case study introductions to Binti's mission.

• Resume Optimization: Ensure your resume clearly emphasizes your 5+ years of experience in UX/UI/Product Design, specifically mentioning experience with B2B, enterprise, or government software, and highlighting your expertise with AI design tools.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and project outcomes. Prepare specific examples to answer behavioral questions related to collaboration, problem-solving, and your approach to mission-driven work.

• Company Research: Thoroughly research Binti's mission, products, and values. Understand the challenges within child welfare and social services to better align your interview responses and demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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