Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: AirHelp

Location: Berlin, Germany

Job Type: FULL_TIME

Category: Product Design / UX

Date Posted: 2026-08-07

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Own the end-to-end user experience (UX) and user interface (UI) design for AirHelp's premium subscription services, driving strategy from problem definition to iterative improvements.

• Employ a hypothesis-driven approach to product development, rapidly prototyping and testing solutions with a focus on user behavior and key performance indicators (KPIs).

• Leverage AI tools and design systems to create scalable, production-ready mobile designs that enhance user engagement, retention, and lifetime value (LTV).

• Collaborate closely with product managers, engineers, and stakeholders to translate user needs and business objectives into impactful design solutions within a fast-paced, agile environment.

• Contribute to the overall product strategy by identifying new opportunities, leading design initiatives, and mentoring junior designers to elevate design quality across the organization.

📝 Enhancement Note: The role is defined as a "Senior Product Designer" with a strong emphasis on subscription services and mobile UX. This suggests a strategic position focused on monetization, retention, and user engagement rather than solely UI execution. The mention of AI tools and a "hypothesis-driven mindset" indicates a modern, data-informed design approach.

📈 Primary Responsibilities

• Lead the complete design lifecycle for the AirHelp subscription product, from initial problem identification and hypothesis formulation to final implementation and ongoing iteration.

• Develop and execute a hypothesis-driven design process, aligning quickly with cross-functional teams and prioritizing rapid testing and learning cycles.

• Utilize AI-powered tools (e.g., Figma, Claude) for rapid prototyping and iterative design, treating prototypes as the foundational stage for production-ready solutions.

• Validate design decisions through direct user interaction, quick testing methodologies, and rigorous analysis of user behavior data and product metrics.

• Translate validated design concepts into high-fidelity, production-ready designs with meticulous attention to user flow clarity, edge case handling, and design system consistency.

• Maintain a balance between design speed and quality, efficiently exploring ideas and refining them within Figma to deliver polished, scalable, and maintainable design solutions.

• Manage both day-to-day design optimizations and significant strategic initiatives, adeptly prioritizing tasks based on evolving business requirements and market opportunities.

• Actively contribute to shaping product strategy by identifying user needs, market gaps, and innovative opportunities, then leading design initiatives from conceptualization through to successful execution.

• Elevate the overall standard of design within the organization by championing systems thinking, fostering knowledge sharing, and providing mentorship to fellow designers.

• Design and implement new tiers and features for the subscription product to enhance user value and drive adoption.

• Drive user engagement by evolving and optimizing the loyalty program, fostering long-term customer relationships.

• Increase subscription growth by identifying and capitalizing on opportune moments for upselling the premium service.

• Improve user re-engagement by building habit-forming features and triggers that encourage users to return for future travel needs.

📝 Enhancement Note: The responsibilities clearly indicate a senior-level role with significant ownership and strategic input. The focus on "subscription product design end-to-end," "hypothesis-driven mindset," and "translating validated ideas into production-ready design" highlights the expectation for a designer who can drive product outcomes, not just create interfaces. The specific deliverables for the first 12 months provide concrete examples of the expected impact.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in product design, with a significant focus on User Experience (UX) and User Interface (UI) design for B2C products.

Required Skills:

• Proven expertise in end-to-end product design, from discovery and ideation through to detailed UI design and iterative improvements.

• Deep experience designing and shipping B2C subscription products, with a demonstrable track record in pricing, packaging, and upsell flows that positively impact retention and LTV.

• Strong proficiency in mobile-first design principles and experience building and shipping native mobile applications (iOS and Android).

• Advanced skills in design and prototyping tools, specifically Figma, and familiarity with AI-powered design tools (e.g., Claude) for accelerated workflow.

• Experience with user research methodologies, usability testing, and translating qualitative and quantitative data into actionable design insights.

• Ability to think strategically and connect user needs with business objectives, demonstrating a product-leader mindset.

• Experience developing and maintaining design systems to ensure consistency, scalability, and efficiency across products.

• Exceptional communication, presentation, and stakeholder management skills, with the ability to influence decisions and build consensus across teams.

• Experience collaborating closely with engineering teams, understanding technical constraints and production processes.

• Business English proficiency for effective communication in a global team environment. Preferred Skills:

• Experience in the travel technology (Travel Tech) or SaaS industry.

• Familiarity with A/B testing frameworks and data analysis tools for design validation.

• Experience with loyalty programs and customer retention strategies.

• Understanding of monetization strategies and e-commerce UX best practices.

• Mentorship or team lead experience within a design function.

📝 Enhancement Note: The requirements emphasize a blend of strategic product thinking and hands-on design execution, particularly within the subscription and mobile product space. The explicit mention of AI tools and a "hypothesis-driven mindset" points towards candidates who are adaptable and data-oriented. The experience level (5-10 years) suggests a need for a candidate who can operate with significant autonomy and strategic influence.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of 3-5 comprehensive case studies showcasing end-to-end product design projects, with a strong emphasis on B2C subscription services and mobile applications.

• Detailed documentation of the design process, including problem definition, user research findings, ideation sketches, wireframes, interactive prototypes, and final UI designs.

• Clear articulation of the user problems addressed, the design hypotheses tested, and the rationale behind key design decisions.

• Demonstration of how AI tools and design systems were leveraged to accelerate the design process and ensure scalability and consistency.

• Quantifiable outcomes and impact metrics (e.g., improvements in retention, LTV, conversion rates, engagement) supported by data and user behavior analysis. Process Documentation:

• Evidence of experience in defining and optimizing user workflows for subscription-based products, including onboarding, feature usage, and renewal processes.

• Examples of how user feedback and data analytics were integrated into iterative design cycles to continuously improve product performance.

• Documentation of contributions to or utilization of design systems, illustrating an understanding of modular design, component libraries, and brand consistency.

• Case studies demonstrating the ability to translate business goals (e.g., monetization, growth) into effective UX/UI solutions.

📝 Enhancement Note: For a Senior Product Designer role, especially one focused on subscription services and driving metrics, the portfolio is paramount. It needs to go beyond just showcasing aesthetics and demonstrate a strategic, data-informed approach to problem-solving and business impact. Emphasis on "quantifiable outcomes" and "hypothesis testing" is critical for this level.

💵 Compensation & Benefits

Salary Range: €85,000 - €95,000 annually (for Berlin)

Benefits:

• Private life and health insurance: Comprehensive coverage for personal well-being.

• Flexible benefits package: Options include gym memberships, personal education subsidies, childcare support, public transportation vouchers, or leisure travel subsidies, allowing customization to individual needs.

• Annual travel allowance: A dedicated budget to support personal travel experiences.

• Work from anywhere (up to 2 weeks/year): Flexibility to work remotely from different locations for a limited period each year.

• Language classes: Opportunities to improve language skills, particularly beneficial in an international environment.

• Personalized progression plan: Structured support for career development and advancement.

• Internal training programs and knowledge-sharing events: Continuous learning opportunities to enhance professional skills and stay updated with industry trends.

• Unlimited, free use of AirHelp’s services: A unique perk offering the company's core services at no cost.

• Pre-paid virtual card: A convenient method for expenses or benefits.

• Office commute subsidy: Financial assistance to cover the costs of commuting to the office.

• Access to mindfulness and well-being platform (Mindgram): Resources to support mental health and overall well-being.

• Team days and Parties: Opportunities for team building, social interaction, and celebrating successes.

Working Hours: 40 hours per week. The hybrid work arrangement suggests flexibility in how these hours are structured, balancing in-office collaboration with remote work.

📝 Enhancement Note: The salary range provided for Berlin is specific and aligns with senior-level design roles in a major European tech hub. The benefits package is extensive, highlighting a strong emphasis on employee well-being, professional development, and work-life balance, which are attractive components for experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Travel Tech / Legal Tech (focused on air passenger rights)

Company Size: The company size is not explicitly stated in the provided data, but the mention of "nearly one million downloads in under eight months" and a global presence (Berlin, Barcelona, Poland) suggests a scale-up or established growth-stage company, likely with several hundred to over a thousand employees.

Founded: AirHelp was founded in 2015, indicating a relatively young but rapidly growing company with a strong market presence in its niche.

Team Structure:

• The Senior Product Designer will be part of a product team that includes Product Managers and Engineers, likely organized into squads or feature teams.

• Collaboration is expected to be close with Product Managers who define the 'what' and 'why', and Engineers who build the 'how'.

• The role also implies interaction with marketing, analytics, and potentially legal teams, given the nature of the product.

• Mentorship responsibilities suggest there are other designers within the organization, forming a design team or community of practice. Methodology:

• Data-Driven & Hypothesis-Led: The company emphasizes using real user behavior and metrics to validate ideas and drive product decisions. This means a strong reliance on analytics, A/B testing, and user research.

• Agile & Iterative: The description highlights moving fast, prototyping early, and continuous improvement, which are hallmarks of agile development methodologies.

• Systems Thinking: There's an emphasis on design systems, indicating a structured approach to ensuring consistency and scalability across the product suite.

• AI Integration: The company is actively exploring and integrating AI tools into the design workflow, signaling a forward-thinking approach to technology adoption.

Company Website: https://www.airhelp.com/

📝 Enhancement Note: AirHelp operates in a unique intersection of travel tech and legal services, aiming to simplify complex passenger rights. This niche requires a blend of user empathy, clear communication, and robust technical solutions. The company's rapid growth and focus on mobile apps suggest a dynamic, tech-forward culture.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior Product Designer" role, indicating a mid-to-senior level position. It signifies a designer who is expected to operate with autonomy, lead initiatives, contribute strategically, and mentor others. The role is beyond a standard individual contributor, requiring leadership in design thinking and execution.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product, Design Lead, or a senior Product Manager. They will work closely with a dedicated team of engineers and product managers, potentially within a squad structure.

Operations Impact: The role has a direct and significant impact on AirHelp's revenue and business growth through the design of its premium subscription services. Success in this role will be measured by key metrics such as subscription conversion rates, customer retention, lifetime value (LTV), and overall user engagement with paid features. The designer's work directly influences the company's monetization strategy and its ability to deliver ongoing value to its premium users.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Product Designer or Design Manager role, overseeing a team and shaping design strategy more broadly.

• Specialization: Deepen expertise in subscription product design, monetization strategies, or mobile UX within the travel tech domain.

• Product Strategy Influence: Increased involvement in high-level product strategy discussions and roadmap planning, moving from execution to strategic definition.

• Cross-Functional Leadership: Opportunities to lead cross-functional initiatives, bridging design, product, and engineering to drive complex projects to completion.

• Mentorship & Skill Development: Formalized opportunities to mentor junior designers, share knowledge, and participate in internal training programs designed for career advancement.

📝 Enhancement Note: The "Senior" title implies a trajectory beyond individual contribution. The emphasis on subscription services and driving metrics suggests a pathway towards product leadership or specialized expertise in monetization design. The company's growth stage likely offers opportunities for individuals to shape processes and grow with the organization.

🌐 Work Environment

Office Type: The job listing specifies "TELECOMMUTE" and a "Hybrid" work arrangement, indicating that the role is primarily remote with the expectation of some in-office collaboration in Berlin. This suggests a modern, flexible work environment that balances the benefits of remote work with the value of in-person interaction.

Office Location(s): The primary location for this role is Berlin, Germany. AirHelp also has offices in Barcelona and Poland, suggesting a distributed team structure.

Workspace Context:

• Collaborative Environment: The hybrid model encourages collaboration through planned office days, team events, and virtual communication tools. Expect regular interaction with product managers, engineers, and fellow designers.

• Tools & Technology: Access to industry-standard design tools like Figma and AI-powered assistants is provided, facilitating efficient and modern design workflows.

• Team Interaction: Opportunities for design critiques, brainstorming sessions, and knowledge sharing will occur both virtually and in person, fostering a supportive and innovative design community.

Work Schedule: The standard working hours are 40 hours per week. The hybrid nature of the role allows for some flexibility in structuring these hours, enabling better work-life integration.

📝 Enhancement Note: The hybrid and telecommute designation is key. It signifies a modern work setup that values flexibility while acknowledging the importance of in-person collaboration for a senior-level role focused on strategy and team alignment. For a designer, access to a well-equipped office space for focused work or team sessions is implied.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements and experience level.

• Hiring Manager Interview: A discussion with the hiring manager (likely a Design Lead or Head of Product) to evaluate your product thinking, strategic approach, and experience with subscription products. This stage will likely involve discussing your portfolio in detail.

• Design Challenge/Case Study Presentation: You may be asked to complete a take-home design exercise or present a detailed case study from your portfolio, focusing on problem-solving, process, and impact. Expect questions about your hypothesis-driven approach and use of AI tools.

• Cross-Functional Interview: An interview with key stakeholders, such as Product Managers and Lead Engineers, to assess your collaboration style, communication skills, and ability to work effectively within a cross-functional team.

• Final Interview: Potentially a conversation with a senior leader to assess cultural fit and long-term potential within the company.

Portfolio Review Tips:

• Focus on Impact: Showcase case studies that demonstrate quantifiable results (e.g., increased retention, LTV, conversion). Clearly articulate the business problem and how your design solution addressed it.

• Process Over Polish: While polished visuals are important, emphasize your design process, including research, ideation, iteration, and validation. Highlight your hypothesis-driven approach and how you used data and user feedback.

• Subscription & Mobile Expertise: Prioritize projects related to B2C subscription services, monetization, upsell flows, and mobile UX. Clearly explain your role and contributions.

• AI & Design Systems: Be prepared to discuss how you've used AI tools to accelerate your workflow and how you've applied or contributed to design systems for scalability and consistency.

• Storytelling: Frame your case studies as narratives – a problem, your approach, your solution, and the outcome. Make it engaging and easy to follow.

Challenge Preparation:

• Understand the Business: Research AirHelp's mission, target audience, and current product offerings, especially their subscription services.

• Practice Problem Framing: Be ready to articulate problems clearly and break them down into actionable design tasks.

• Articulate Your Process: Prepare to explain your design decision-making process, including how you gather requirements, conduct research, generate solutions, and validate them.

• Quantify Your Work: If presenting a case study, have specific metrics and data points ready to support your claims of impact.

📝 Enhancement Note: The interview process for a senior role is typically multi-stage and rigorous. The emphasis on portfolio review, case studies, and hypothesis-driven design suggests that candidates will be evaluated on their strategic thinking and ability to drive measurable business outcomes, not just their aesthetic skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool, expected to be used for everything from wireframing to high-fidelity UI and interactive prototyping.

• AI Tools (e.g., Claude): Explicitly mentioned for prototyping and accelerating workflows, indicating a company culture that embraces emerging technologies to enhance productivity.

• Design Systems: Proficiency in leveraging and contributing to design systems is crucial for ensuring consistency and scalability across the product.

Analytics & Reporting:

• Product Analytics Platforms: While not explicitly named, expect to work with tools like Amplitude, Mixpanel, or Google Analytics to track user behavior, feature adoption, and conversion funnels.

• A/B Testing Tools: Familiarity with platforms for running A/B tests (e.g., Optimizely, VWO) will be essential for validating design hypotheses.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot): While not a primary design tool, understanding how subscription data is managed in a CRM can be beneficial for context.

• Collaboration Tools: Proficiency with tools like Slack, Jira, Confluence, and other project management software is standard for distributed and agile teams.

📝 Enhancement Note: The explicit mention of Figma and AI tools signals a modern design stack. For a Senior Product Designer, understanding the broader ecosystem of analytics and collaboration tools is also important for effective cross-functional work and impact measurement.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong focus on understanding and solving user problems, particularly for air travelers navigating complex rights and disruptions.

• Data-Driven Decision Making: A commitment to using data, metrics, and user behavior to inform product strategy and design choices.

• Speed & Agility: An emphasis on moving fast, iterating quickly, and adapting to evolving market needs and user feedback.

• Ownership & Accountability: Expectation for individuals to take full ownership of their work, from concept to delivery and iteration.

• Collaboration & Transparency: A culture that values open communication, knowledge sharing, and close teamwork across disciplines.

• Innovation: An openness to exploring new technologies, like AI, and finding creative solutions to complex problems.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with Product Managers and Engineers in a collaborative, often squad-based, model. This involves regular syncs, design reviews, and joint problem-solving.

• Iterative Feedback Loops: A culture of continuous feedback, where designs are shared early and often, and constructive criticism is welcomed to refine solutions.

• Knowledge Sharing: Encouragement of internal training, workshops, and informal knowledge-sharing sessions to elevate the skills and understanding of the entire team.

📝 Enhancement Note: The company culture appears to be fast-paced, data-informed, and highly collaborative, typical of a successful growth-stage tech company. The values align with a design role focused on driving business outcomes through user-centered solutions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Craft: Delivering high-quality, scalable designs in a fast-paced environment requires strong judgment and prioritization skills.

• Complexity of Subscription Models: Designing effective pricing, packaging, and upsell strategies for subscription services can be complex, requiring deep user understanding and business acumen.

• Ambiguity and Rapid Change: Operating in a dynamic market means dealing with evolving priorities and potential ambiguity, requiring adaptability and proactive problem-solving.

• Global User Base: Designing for a diverse, international user base necessitates careful consideration of cultural nuances, language, and accessibility.

• Technical Integration: Ensuring seamless integration of designs with complex backend systems and potentially distributed engineering teams.

Learning & Development Opportunities:

• Advanced Subscription Design: Deepen expertise in monetization, retention, and loyalty program design through hands-on experience and company-supported learning.

• AI in Design: Become a proficient user of AI tools within the design workflow, potentially contributing to best practices for their application.

• Product Strategy Contribution: Grow from design execution to influencing product roadmaps and strategic initiatives.

• Leadership Skills: Develop mentorship capabilities and potentially take on team leadership responsibilities within the design function.

• Industry Exposure: Gain insights into the Travel Tech and Legal Tech sectors, understanding market dynamics and user needs in this niche.

📝 Enhancement Note: The challenges are typical for a senior role in a growth-stage tech company, emphasizing the need for resilience, strategic thinking, and continuous learning. The growth opportunities are well-aligned with career progression in product design, offering pathways for specialization and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you owned the end-to-end design of a B2C subscription product. What were the key challenges, and how did you measure success?" (Focus on your process, hypothesis testing, and quantifiable outcomes).

• "How do you approach identifying opportunities for subscription upsells or improving user retention within a mobile app?" (Discuss user research, data analysis, and specific design strategies).

• "Walk me through a complex design problem you solved using AI tools. What was the problem, your approach, and the impact?" (Highlight your efficiency gains and innovation). Company & Culture Questions:

• "Why are you interested in AirHelp and our mission to simplify air passenger rights?" (Showcase your research and alignment with the company's purpose).

• "How do you ensure design quality and consistency when working with distributed engineering teams or within a hybrid work model?" (Discuss your approach to design systems and collaboration).

• "How do you balance user needs with business objectives, particularly when designing for monetization?" (Demonstrate your product thinking and ability to find win-win solutions). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the Problem, Your Role, Solution (including key design decisions and process), and Results (quantified impact).

• Highlight Hypothesis Testing: Explicitly state the hypotheses you tested and how user data or research validated or invalidated them.

• Showcase AI & Design System Usage: Point out specific instances where AI tools accelerated your workflow or where you leveraged/contributed to a design system.

• Focus on Subscription & Mobile: Prioritize examples that directly relate to subscription services, monetization, retention, and mobile UX.

• Be Prepared for Deep Dives: Anticipate questions about your decision-making process, trade-offs you made, and alternative solutions you considered.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a data-driven approach, and a deep understanding of subscription product design principles, especially within a mobile context. Quantifiable results and a clear articulation of the design process are paramount for a senior role.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Workable.

• Tailor your Resume: Highlight your experience with B2C subscription products, mobile UX, end-to-end design ownership, and any experience with AI tools or design systems. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest case studies that best demonstrate your expertise in subscription services, monetization, and mobile design. Ensure each case study clearly outlines the problem, your process, your solution, and quantifiable results.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on storytelling, articulating your hypothesis-driven approach, and showcasing the impact of your designs. Be ready to discuss your use of AI tools and design systems.

• Research AirHelp: Understand their mission, product, target audience, and recent developments. Consider how your skills can contribute to their goals, particularly in enhancing their subscription offerings.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.