Senior Product Designer (all genders)

📍 Job Overview

Job Title: Senior Product Designer (all genders)

Company: Urban Sports Club

Location: Amsterdam, Netherlands; Berlin, Germany

Job Type: Full-Time

Category: Product Design / User Experience

Date Posted: 2026-08-10

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive the end-to-end product design process for intuitive and user-centered web and mobile applications, ensuring a seamless user experience for members and partners.

• Collaborate closely with Product Managers, Engineers, and fellow designers in an agile environment to translate business objectives into innovative, user-centric digital solutions.

• Leverage user research, usability testing, and data analytics (e.g., Google Analytics, Looker) to inform design decisions and continuously refine product experiences.

• Contribute to the development and maintenance of a robust design system, enhancing consistency and efficiency across all digital touchpoints.

• Utilize AI tools to accelerate design velocity and explore generative UX workflows, staying at the forefront of design innovation.

📝 Enhancement Note: This role is positioned within a fast-growing, international organization that has recently merged with Wellhub, creating a significant global wellbeing ecosystem. The Senior Product Designer will play a crucial role in shaping user experiences that directly contribute to business objectives like member engagement, satisfaction, and loyalty. The emphasis on end-to-end ownership and data-driven decision-making, coupled with the integration of AI tools, indicates a mature and forward-thinking design function.

📈 Primary Responsibilities

• Lead the design and iterative enhancement of user-centric web and mobile application interfaces, focusing on intuitive navigation and engaging user flows.

• Own the complete design lifecycle, from discovery and definition through to prototyping and delivery, ensuring alignment with business goals and technical constraints.

• Conduct comprehensive user research and usability testing to gather actionable insights, translating feedback into tangible improvements for the user experience.

• Create detailed wireframes, interactive prototypes, and high-fidelity visual designs that effectively communicate design concepts and user journeys.

• Collaborate with product management and engineering teams to ensure design solutions are technically feasible and strategically aligned with product roadmaps.

• Contribute to the evolution of the company's design system, ensuring component library consistency and scalability.

• Analyze user behavior and performance metrics using tools like Google Analytics and Looker to identify areas for design optimization and validate design hypotheses.

• Explore and implement AI-driven design workflows to enhance efficiency, creativity, and speed in the design process.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on data-driven design and the practical application of user research findings. The expectation to "own" the design process end-to-end and leverage analytics tools like Google Analytics and Looker suggests a need for a designer who can not only create aesthetically pleasing interfaces but also demonstrate the measurable impact of their designs on user engagement and business outcomes. The inclusion of AI tools indicates a proactive approach to adopting new technologies for design efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Design, Human-Computer Interaction (HCI), or a related field is highly beneficial.

Experience: Minimum of 6 years of professional Product Design experience, with at least 2 years in a Senior Product Designer capacity. Proven experience designing for B2C native mobile and web applications is essential.

Required Skills:

• Demonstrated expertise in end-to-end product design, from conceptualization to implementation.

• Strong portfolio showcasing a deep understanding of design thinking, problem-solving capabilities, and measurable impact on B2C native mobile and web applications.

• Proficiency in leading design processes within agile development environments.

• Proven ability to collaborate effectively with cross-functional teams, including Product Managers, Engineers, and other Designers.

• Experience conducting user research and usability testing, translating findings into user-centered design solutions.

• Competence in utilizing usage metrics from tools such as Google Analytics or Looker to inform and validate design decisions.

• Familiarity with AI tools for generative UX workflows and accelerating design velocity.

• Excellent skills in creating wireframes, prototypes, and high-fidelity visual designs. Preferred Skills:

• Basic knowledge of frontend coding (e.g., HTML, CSS, JavaScript) to facilitate collaboration and contributions to the design system.

• Experience in the sports, fitness, or wellbeing industry.

• Familiarity with design system best practices and component library management.

📝 Enhancement Note: The requirement for a strong portfolio demonstrating "measurable impact" is a critical differentiator for this role, suggesting that candidates must be able to quantify the success of their design contributions. The mention of specific analytics tools (Google Analytics, Looker) and AI tools for generative UX indicates a need for candidates who are not only creative but also data-literate and technologically adept. The preference for basic frontend coding knowledge points to a collaborative environment where designers might engage more closely with the development process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing the end-to-end design process for at least 2-3 B2C native mobile and web applications.

• Case studies that clearly articulate the problem statement, design challenges, user research methodologies, design solutions, and the measurable impact achieved (e.g., increased engagement, conversion rates, user satisfaction).

• Demonstrations of how user feedback and data analytics (Google Analytics, Looker) were integrated into the design iteration process.

• Examples of wireframes, user flows, interactive prototypes, and high-fidelity visual designs.

• Evidence of collaboration with cross-functional teams (PMs, Engineers) throughout the design and development lifecycle. Process Documentation:

• Examples of how user research and usability testing findings were documented and translated into actionable design improvements.

• Demonstrations of contribution to or creation of design system components and guidelines.

• Case studies detailing the application of AI tools in generative UX workflows or other design processes.

• Artifacts illustrating the design process in an agile environment, including iterative design cycles and feedback loops.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating end-to-end design thinking, problem-solving, and measurable impact" is paramount. Candidates should prepare detailed case studies that go beyond simply showcasing visuals. They need to articulate the strategic thinking, user-centric approach, and quantifiable results that their design work has delivered, ideally referencing the use of analytics and user feedback to drive these outcomes.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer role in Amsterdam or Berlin with 6+ years of experience, a competitive salary range is estimated between €65,000 - €90,000 annually. This estimate is based on industry benchmarks for senior design roles in major European tech hubs, considering the company's size and the hybrid work model.

Benefits:

• Free Urban Sports Club L Pro Membership: Access to a wide range of sports and wellness facilities.

• Friends and Family Discount: Share the benefits with your loved ones.

• Flexible Work Model: Hybrid setup with 2 days per week in the Berlin office.

• Extended Remote Work Options: Up to 120 days remotely within the EU, UK, and Switzerland, plus 30 days outside the EU. Desk-swap opportunities at other European offices.

• WorkOUT Life Balance: 30 days of paid annual vacation, plus 2 additional volunteering days.

• Flexible Working Hours: Adapt your schedule to your needs.

• Mental Health Support: Complimentary access to an external mental health provider (Open Up).

• Personal Development: Annual budget of €1,000 for professional growth, including internal training and weekly German/English language classes.

• Engaging Team Culture: Regular team and company events, wellness initiatives.

Working Hours: The standard working hours are not explicitly stated but are assumed to be around 40 hours per week, typical for a full-time position. The role offers flexible working hours and a hybrid model, providing a good balance for operations professionals.

📝 Enhancement Note: Salary estimates are provided for both Amsterdam and Berlin, acknowledging that cost of living and market rates can vary slightly. The provided range reflects typical compensation for a Senior Product Designer with the specified experience in these major European tech cities. The benefits package is comprehensive, emphasizing work-life balance, professional development, and employee wellbeing, which are attractive to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Recreation, Technology, Wellbeing Platform. Urban Sports Club operates within the dynamic intersection of fitness technology and the service industry, aiming to make sports and wellness accessible to a broad audience. The recent merger with Wellhub positions it as a key player in a global wellbeing ecosystem.

Company Size: Urban Sports Club is part of the larger Wellhub ecosystem, which collectively serves 39,000 corporate clients and 97,000 wellness partners across 18 countries. This indicates a large, international organization with significant operational scale.

Founded: Urban Sports Club was founded in 2012, bringing over a decade of experience in the European sports and wellness market before its integration into Wellhub. This history suggests a foundation built on understanding market needs and adapting to growth.

Team Structure: The design team likely operates within a product-focused structure, collaborating closely with Product Management and Engineering. As a Senior Designer, you would be expected to mentor junior designers and contribute to the overall design strategy. The hybrid model suggests a deliberate approach to fostering both in-person collaboration and individual focus time.

Methodology: The company emphasizes an agile development methodology, cross-functional collaboration, and a data-driven approach to product development. The integration of AI tools into the UX workflow suggests a commitment to innovation and efficiency.

Company Website: https://www.urbansportsclub.com/ (Note: The provided URL in the input was null, this is a placeholder based on company name).

📝 Enhancement Note: The merger with Wellhub is a significant factor, implying rapid growth, international expansion, and a larger, more complex operational environment. The Senior Product Designer will need to be adaptable and comfortable working within a global team structure that values both innovation and structured processes. The company's mission to inspire active, healthy lives is likely a core cultural tenet.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior," indicating a level of autonomy, expertise, and the ability to influence design direction. Senior designers are expected to lead projects, mentor others, and contribute to strategic decision-making. In the context of operations, this means driving process improvements, optimizing workflows, and ensuring design solutions align with broader business objectives.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product Design, Design Lead, or potentially a Director of Product. They will work closely with Product Managers and Engineering leads, forming part of cross-functional product teams.

Operations Impact: The Senior Product Designer's work directly impacts user engagement, satisfaction, and retention, which are critical KPIs for a subscription-based platform like Urban Sports Club. By creating intuitive and delightful user experiences, the designer contributes to member loyalty and acquisition, thereby driving revenue growth and achieving business objectives. Their ability to leverage data and AI further enhances their strategic impact.

Growth Opportunities:

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, and potentially move into a Lead or Managerial role within the design team.

• Skill Specialization: Deepen expertise in specific areas like AI-driven design, design systems, or user research methodologies.

• Cross-Functional Advancement: Gain exposure to product strategy, business development, and international market dynamics, potentially leading to roles in Product Management or GTM strategy.

• Global Exposure: With the Wellhub integration, there are opportunities to work on products with a global user base and collaborate with international teams.

📝 Enhancement Note: The "Senior" title implies a significant level of responsibility and the expectation of strategic contribution beyond just execution. For an operations-focused role, this translates to driving efficiency, optimizing user journeys for business outcomes, and potentially influencing operational processes through design. The growth opportunities are substantial, especially with the global expansion post-Wellhub merger.

🌐 Work Environment

Office Type: The role is hybrid, requiring 2 days per week in the Berlin office. This suggests a modern office environment designed to facilitate collaboration, brainstorming, and team interaction, while also supporting focused individual work.

Office Location(s): The primary mentioned office location for this hybrid role is Berlin, Germany. However, the company also has a presence in Amsterdam, Netherlands, and offers extended remote work options across the EU, UK, and Switzerland, plus opportunities for desk-swapping.

Workspace Context:

• Collaborative Spaces: The office likely offers meeting rooms, breakout areas, and open-plan spaces conducive to team collaboration and cross-functional discussions.

• Tools & Technology: Access to modern design software, hardware, and collaboration tools is expected. The mention of AI tools suggests an environment that embraces technological advancements.

• Team Interaction: Regular team meetings, design critiques, and company events are part of the culture, fostering a sense of community and shared purpose within a hybrid setup.

Work Schedule: The role offers flexible working hours, allowing individuals to manage their schedules effectively while meeting the demands of the hybrid model and project deadlines. This flexibility is beneficial for operations professionals who may need to balance deep work with collaborative sessions.

📝 Enhancement Note: The hybrid model with a specific office presence (Berlin) combined with extensive remote work options (EU, UK, CH) offers significant flexibility. This structure is common in tech companies aiming to balance team cohesion with individual autonomy, which is highly valued by operations professionals. The availability of desk-swapping at other European offices adds an attractive dimension for those who enjoy occasional travel and exposure to different work environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess qualifications and alignment with the role.

• Portfolio Presentation & Discussion: A dedicated session where you present your portfolio, highlighting key case studies, your design process, problem-solving approach, and the impact of your work. Expect detailed questions about your decision-making, collaboration, and use of data/AI.

• Cross-Functional Interviews: Interviews with Product Managers and Engineers to assess collaboration skills, technical understanding, and ability to work effectively within an agile team.

• Hiring Manager Interview: A final interview with the hiring manager to discuss role expectations, career growth, team fit, and cultural alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest case studies that best demonstrate end-to-end design thinking, problem-solving, and measurable impact, particularly for B2C mobile and web applications.

• Quantify Impact: Clearly articulate the business outcomes and user benefits achieved through your designs, using data (e.g., from Google Analytics, Looker) where possible.

• Showcase Process: Detail your design process, including user research, ideation, prototyping, testing, and iteration. Explain why you made certain decisions.

• Highlight Collaboration: Provide examples of how you worked with PMs and Engineers, demonstrating your ability to navigate technical constraints and business requirements.

• Present AI/Data Usage: Be ready to discuss how you've used data analytics and AI tools to inform your design decisions and improve efficiency.

Challenge Preparation:

• Design Challenge: You may be given a take-home design challenge or a live design exercise to assess your problem-solving skills, design thinking, and ability to work under time constraints. Focus on a user-centered approach and clear communication of your rationale.

• Scenario-Based Questions: Prepare for questions about how you would handle specific design dilemmas, stakeholder disagreements, or prioritize features based on business and user needs.

• Articulate Your Rationale: For every design decision you discuss, be prepared to explain the "why" behind it, referencing user needs, business goals, and data.

📝 Enhancement Note: The emphasis on portfolio presentation and case studies is critical. Candidates should prepare to "walk through" their work, explaining not just what they designed but how and why, with a focus on measurable outcomes and data-driven insights. The mention of AI tools suggests that candidates should be ready to discuss their experience or willingness to learn and apply them in design workflows.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly likely, industry standard), Sketch, Adobe Creative Suite (Illustrator, Photoshop).

• Prototyping Tools: InVision, Principle, ProtoPie (for advanced interactions).

• User Research & Testing: UserTesting.com, Maze, Lookback, Hotjar.

• AI for UX: Familiarity with AI tools for generative design, content creation, or workflow automation (specific tools not listed but candidates should be aware of the trend).

Analytics & Reporting:

• Web & App Analytics: Google Analytics (explicitly mentioned), Adobe Analytics, Mixpanel, Amplitude.

• Data Visualization & BI: Looker (explicitly mentioned), Tableau, Power BI.

CRM & Automation:

• CRM: Salesforce, HubSpot (may be used by Product/Sales teams, understanding data flow is beneficial).

• Project Management & Collaboration: Jira, Confluence, Asana, Trello.

• Design System Management: Storybook (potentially), Zeroheight.

📝 Enhancement Note: The explicit mention of Google Analytics and Looker highlights the importance of data proficiency for this role. Candidates should be comfortable not only using these tools but also interpreting their outputs to drive design decisions. Familiarity with AI tools for generative UX is also a key differentiator. Proficiency in a modern design tool like Figma is almost a given for this level of role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of members and partners through thoughtful design.

• Data-Driven Decision Making: Utilizing analytics and user feedback to guide design choices and measure impact, ensuring solutions are effective and efficient.

• Collaboration & Transparency: Working effectively across teams (Product, Engineering) with open communication and a shared understanding of goals.

• Innovation & Efficiency: Embracing new technologies (like AI) and methodologies to improve the design process and deliver high-quality outcomes.

• Impact & Ownership: Taking responsibility for the end-to-end design process and striving to create designs that positively impact business objectives and user satisfaction.

Collaboration Style:

• Cross-functional Partnership: Fostering strong relationships with Product Managers and Engineers to ensure seamless integration of design into the development lifecycle.

• Iterative Design: Embracing a culture of continuous improvement, where designs are regularly tested, iterated upon, and refined based on feedback and data.

• Knowledge Sharing: Actively participating in design critiques, sharing insights, and contributing to the collective knowledge base of the design team.

• Agile Mindset: Adapting quickly to changing priorities and requirements within an agile framework.

📝 Enhancement Note: The company's values, particularly data-driven decision-making and innovation (AI tools), align well with the core principles of Revenue and Sales Operations. The emphasis on collaboration and impact suggests a results-oriented environment where designers are expected to contribute significantly to business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Design Systems: As the company grows and integrates with Wellhub, maintaining and scaling the design system across multiple platforms and products will be a continuous challenge.

• Balancing User Needs with Business Goals: Effectively navigating the inherent tension between delivering optimal user experiences and meeting aggressive business objectives.

• Integrating AI into Workflows: Successfully adopting and integrating new AI tools into the existing design process requires experimentation, learning, and effective change management.

• Hybrid Work Management: Ensuring seamless collaboration and communication within a hybrid model, where team members are not always co-located.

• Global Product Consistency: Designing for a diverse international user base while maintaining brand consistency and local relevance.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in areas like generative design, AI-powered UX, advanced prototyping, and user research methodologies.

• Product Strategy Exposure: Gaining a deeper understanding of product strategy, business objectives, and market dynamics through close collaboration with Product Management.

• Leadership Skills: Developing mentorship and leadership capabilities through guiding junior designers and leading design initiatives.

• Industry Conferences & Training: Utilizing the €1,000 annual budget for professional development, attending relevant design conferences or specialized training.

• Language Skills: Improving German and English language proficiency through dedicated classes.

📝 Enhancement Note: The challenges presented are typical for a rapidly growing tech company, especially one undergoing a significant merger. The focus on AI and scaling design systems offers excellent opportunities for professional development in cutting-edge areas relevant to modern operations and product development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user research and analytics data (like Google Analytics or Looker) to significantly improve a product's user experience and drive business metrics. What was your process, and what were the results?" (Focus on data-driven decision-making, problem-solving, and quantifiable impact.)

• "How would you approach designing a new feature for our platform, considering both user needs and business objectives? Walk us through your end-to-end design process, including how you'd incorporate AI tools." (Demonstrate your understanding of the full design lifecycle, user-centricity, and innovation.)

• "Imagine you have a disagreement with a Product Manager or Engineer about a design decision. How would you navigate that situation to reach a mutually beneficial outcome?" (Assess collaboration, communication, and negotiation skills.) Company & Culture Questions:

• "What interests you about Urban Sports Club and our mission to inspire active, healthy lives, especially in light of the Wellhub merger?" (Show your research and alignment with the company's purpose.)

• "How do you see yourself contributing to our hybrid work environment and fostering collaboration within the design team?" (Demonstrate understanding of hybrid dynamics and teamwork.)

• "How do you stay updated on the latest design trends, tools (like AI for UX), and best practices?" (Highlight your commitment to continuous learning and innovation.) Portfolio Presentation Strategy:

• Storytelling: Structure your case studies as compelling narratives, clearly outlining the problem, your role, the process, your solutions, and the measurable outcomes.

• Visual Clarity: Ensure your presentation is visually clean, professional, and easy to follow. Use high-quality mockups and prototypes.

• Data & Metrics Focus: Be prepared to discuss the specific metrics you influenced and how you measured success. Quantify your impact wherever possible.

• Process Depth: Explain why you made certain design choices, referencing user insights, data, and business requirements.

• AI/Tool Integration: If applicable, highlight how you've used AI tools or analytics platforms to enhance your design process or outcomes. Be ready to discuss your experience or learning plans for these.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of the entire design lifecycle, the ability to integrate data and AI into design decisions, and effective cross-functional collaboration. Candidates should be ready to articulate their design process and the impact of their work with clear, data-supported examples.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Tailor your resume: Highlight experience in B2C mobile and web design, end-to-end product design, agile environments, user research, and data analytics tools (Google Analytics, Looker). Quantify achievements where possible.

• Curate your portfolio: Select 3-4 strong case studies that showcase your design thinking, problem-solving skills, and measurable impact. Be prepared to present these in detail, emphasizing your process, data utilization, and collaboration.

• Prepare for interview questions: Practice articulating your design process, rationale behind decisions, and how you leverage data and AI. Research Urban Sports Club and the Wellhub merger to demonstrate genuine interest and cultural fit.

• Understand the hybrid model: Be ready to discuss your experience and preferences regarding hybrid work and how you ensure effective collaboration in such an environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.