Senior Product & Strategy Manager, Fee-Based Products

📍 Job Overview

Job Title: Senior Product & Strategy Manager, Fee-Based Products

Company: Momentum Financial Services Group

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Product Management & Strategy (GTM Operations Focus)

Date Posted: 2026-07-27

Experience Level: 3-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive strategic vision and performance optimization for Money Mart's fee-based product portfolio, encompassing cheque cashing, money transfers, and foreign exchange services.

• Leverage deep analytical capabilities to identify and execute opportunities for revenue growth, enhanced customer acquisition, improved conversion rates, and increased profitability.

• Spearhead the modernization of fee-based products, focusing on digital-first and seamless omnichannel customer experiences in response to evolving market demands and declining traditional product usage.

• Collaborate cross-functionally with Marketing, Digital, Retail, Operations, and Technology teams to implement product enhancements, optimize customer journeys, and explore strategic partnerships.

📝 Enhancement Note: This role is positioned within the GTM (Go-To-Market) operations sphere, focusing on the strategic and analytical aspects of product performance and evolution. The emphasis on "fee-based products" and the required collaboration with Marketing, Digital, Retail, and Operations teams indicates a strong need for understanding customer acquisition, conversion funnels, pricing strategies, and overall product lifecycle management from a revenue-generating perspective. The role requires a blend of strategic foresight and tactical execution, typical of senior product and strategy roles impacting revenue streams.

📈 Primary Responsibilities

• Develop and execute a comprehensive product strategy for fee-based products, balancing short-term commercial performance with long-term strategic transformation initiatives.

• Identify and capitalize on opportunities to increase revenue and profitability through strategic pricing optimization, impactful product enhancements, streamlined customer journeys, and the development of new distribution channels.

• Partner closely with the Marketing team to enhance customer acquisition, conversion, retention, and maximize customer lifetime value through data-driven campaigns, optimized offers, refined messaging, and superior customer experiences.

• Conduct rigorous analysis of customer behavior, product performance metrics, evolving market trends, and competitive landscapes to derive actionable insights and recommend data-informed improvements.

• Evaluate, prioritize, and integrate new product features, strategic partnerships, vendor relationships, and emerging fintech capabilities to strengthen the customer value proposition and accelerate business growth.

• Lead the development of robust business cases, detailed financial models, and compelling strategic recommendations to secure investment decisions and champion new product initiatives.

• Define precise product requirements and collaborate effectively with Technology, Digital, Operations, and Retail teams to ensure successful delivery of product enhancements and new capabilities.

• Craft the long-term strategic roadmap for modernizing the fee-based product portfolio, with a key focus on digitizing traditionally retail-centric services and establishing seamless omnichannel customer experiences.

• Continuously monitor key performance indicators (KPIs), customer feedback, and financial results to proactively identify opportunities for growth, profitability, enhanced customer satisfaction, and operational improvements.

• Present strategic recommendations, performance updates, and investment proposals clearly and persuasively to senior leadership, influencing decision-making.

• Maintain a forward-looking perspective by staying abreast of emerging technologies, evolving customer trends, payments innovation, and the competitive landscape to ensure Money Mart's continued competitiveness in the dynamic financial services market.

📝 Enhancement Note: The responsibilities clearly delineate a dual mandate: optimizing existing fee-based products for immediate revenue impact and strategizing for future digital transformation. This requires strong analytical skills for performance management and strategic foresight for long-term product roadmapping, aligning closely with GTM operations principles around customer acquisition, retention, and revenue maximization.

🎓 Skills & Qualifications

Education: Bachelor's degree in Business, Commerce, Economics, Engineering, or a related quantitative discipline.

Experience: 3 to 5 years of progressive experience in management consulting, corporate strategy, product strategy, product management, or a closely related field. Demonstrated experience developing strategic recommendations, comprehensive business cases, detailed financial analyses, and impactful executive-level presentations.

Required Skills:

• Exceptional analytical and quantitative problem-solving capabilities, with a demonstrated ability to dissect complex issues and derive data-driven solutions.

• Strategic thinking prowess, with a proven ability to connect customer needs and market opportunities with tangible commercial outcomes and revenue generation.

• Strong business acumen, including a solid understanding of financial principles and the ability to rigorously evaluate growth opportunities and their potential ROI.

• Excellent communication, storytelling, and executive presentation skills, capable of articulating complex strategies and data insights to diverse audiences, including senior leadership.

• Demonstrated ability to leverage data and analytics to influence business decisions, drive strategic initiatives, and measure impact.

• A curious and entrepreneurial mindset, with a comfort level in challenging the status quo and proactively seeking innovative solutions.

• Proven ability to effectively influence cross-functional stakeholders and secure buy-in without direct authority, fostering collaborative progress.

• Demonstrated experience managing multiple, competing priorities effectively in a fast-paced, dynamic environment.

• Proficiency in leveraging AI tools to accelerate market research, competitive analysis, customer insights generation, business case development, and strategic decision-making processes. Preferred Skills:

• Prior experience within the fintech, payments, financial services, or consumer products industries.

• Familiarity with product lifecycle management methodologies and agile development principles.

• Experience with pricing strategies and revenue optimization techniques in a product context.

• Understanding of digital product development and omnichannel customer experience design.

📝 Enhancement Note: The experience level and required skills emphasize a blend of strategic consulting rigor and hands-on product management execution. The explicit mention of AI tools highlights a forward-thinking approach to strategy development and analysis, crucial for staying competitive in the modern financial services landscape.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a track record of successfully developing and executing product strategies that have led to measurable improvements in revenue, customer acquisition, or profitability.

• Provide examples of business cases or strategic recommendations that were developed, presented, and subsequently implemented, showcasing a clear impact on business outcomes.

• Showcase analytical projects where data was used to identify opportunities, optimize pricing, or improve customer journeys, with clear metrics illustrating the positive results.

• Include examples of cross-functional collaboration and stakeholder management that led to successful product enhancements or strategic initiatives. Process Documentation:

• Evidence of developing strategic frameworks or roadmaps for product evolution, including considerations for market trends, competitive analysis, and technological advancements.

• Documentation of process improvements or customer journey optimizations that were implemented, detailing the methodology used for analysis, solution design, and impact measurement.

• Examples of how performance metrics for products were defined, tracked, and reported on, including insights derived from this data and subsequent actions taken.

📝 Enhancement Note: For a role focused on product strategy and GTM operations, the portfolio should clearly articulate strategic thinking, analytical rigor, and the ability to translate insights into actionable plans that drive revenue and customer engagement. Demonstrating a structured approach to product development and performance management is key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Product & Strategy Manager in Toronto, Canada, with 3-5 years of experience in financial services/fintech, a competitive salary range is estimated to be between $95,000 CAD and $130,000 CAD annually. This range accounts for the role's strategic importance, analytical demands, and the cost of living in Toronto.

Benefits:

• Competitive Compensation: A philosophy aimed at matching market standards, ensuring fair compensation.

• Discretionary Annual Bonus: Opportunity for additional compensation based on individual performance and company success.

• Comprehensive Health & Dental Plans: Full premium coverage for health and dental benefits, supporting employee well-being.

• Employee Assistance Program (EAP): Access to confidential support and resources for personal and professional challenges.

• Robust Retirement Savings Options: Plans designed to help employees secure their long-term financial future.

• Hybrid Work Environment: Flexibility combining remote work with in-office collaboration, fostering work-life balance.

• Professional Development & Tuition Assistance: Reimbursement for relevant educational pursuits and professional growth opportunities.

• Perkopolis Discounts: Access to a wide range of discounts on various goods and services.

• Rewards & Recognition Programs: Formal and informal recognition for significant contributions and achievements.

Working Hours: 40 hours per week, with a hybrid work model offering flexibility.

📝 Enhancement Note: The salary estimate is based on recent market data for similar roles in Toronto, considering the specified experience level and industry. The benefits package is comprehensive, with specific mentions of health, retirement, and professional development, which are highly valued by professionals in strategy and product management roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (specifically focused on non-bank branch networks and financial solutions for underserved communities). The company operates in a regulated yet rapidly evolving sector, blending traditional service models with emerging digital capabilities.

Company Size: Momentum Financial Services Group (MFSG) is a significant player with a substantial operational footprint, likely employing several hundred to a few thousand individuals globally, given its leadership position with Money Mart. This size suggests a balance between established corporate structures and the agility needed for innovation.

Founded: With over 40 years of experience, MFSG has a long-standing history in the financial services market, providing a foundation of stability and deep industry knowledge. This longevity implies a culture that values experience, reliability, and adaptability.

Team Structure:

• The role likely sits within a Product Management or Strategy department, which would be of moderate size, comprising product managers, strategists, and analysts.

• This individual will report into a Director or VP level within Product or Strategy, with direct interaction with functional leaders across Marketing, Digital, Retail Operations, Technology, and potentially Finance.

• Cross-functional collaboration is explicitly stated as a core requirement, indicating a matrixed or project-oriented approach to driving initiatives. Methodology:

• Data analysis and insights generation will be critical for understanding product performance and customer behavior.

• Strategic planning and workflow optimization will be key for developing and implementing product roadmaps and enhancements.

• Automation and efficiency practices are likely to be explored, especially in the context of modernizing offerings and improving customer journeys.

Company Website: https://www.mfsg.com/

📝 Enhancement Note: Understanding MFSG's position as a leader in financial solutions for underserved communities, and their brand Money Mart, provides context for the role's focus on accessible and essential financial products. The company's age suggests a blend of established processes and a drive for modernization, aligning with the role's mandate.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role, requiring significant strategic input and independent execution. It signifies a move beyond junior product roles into a position of ownership and influence over key product lines and their future direction.

Reporting Structure: The Senior Product & Strategy Manager will likely report to a Director or Vice President of Product, Strategy, or a related GTM function. They will operate with a high degree of autonomy on their defined product areas.

Operations Impact: This role has a direct and substantial impact on revenue generation and profitability through the optimization of fee-based products. Furthermore, its strategic mandate to modernize the portfolio and drive digital transformation will shape the company's future market position and competitive advantage in the evolving financial services landscape.

Growth Opportunities:

• Leadership in Product Strategy: Potential to advance into a Group Product Manager or Head of Product role, overseeing a larger portfolio or a team of product professionals.

• Specialization and Domain Expertise: Deepen expertise in fintech, payments, and digital transformation within the financial services sector, becoming a subject matter expert. *