Senior Motion Graphic Designer

📍 Job Overview

Job Title: Senior Motion Graphic Designer

Company: Burson

Location: Gurugram, Haryana, India

Job Type: Full-Time

Category: Creative & Media Operations / Marketing Operations / Design Operations

Date Posted: 2026-09-25

Experience Level: 2-5 Years

Remote Status: Hybrid (Office presence expected ~4 days/week)

🚀 Role Summary

• Spearhead the creation of compelling 2D motion graphics and animated videos to amplify client messaging and brand narratives.

• Drive the integration of emerging technologies, particularly Generative AI tools, into video production workflows to enhance creative output and efficiency.

• Manage end-to-end video project lifecycles, ensuring alignment with client briefs, campaign objectives, and timely delivery within budget constraints.

• Collaborate closely with servicing teams and account managers to translate client needs into high-quality visual storytelling solutions.

• Contribute creative video inputs and strategic thinking to new business pitches and existing client campaigns, acting as a key creative voice.

📝 Enhancement Note: This role is framed as a "Senior Motion Graphic Designer" but the responsibilities and required experience (2+ years) suggest a blend of hands-on creative execution and operational project oversight. The emphasis on Generative AI and client campaign integration positions it within a modern GTM/Marketing Operations context, focusing on efficient, cutting-edge content creation.

📈 Primary Responsibilities

• Edit and enhance raw video footage to produce polished, high-quality video assets for various client campaigns and internal communications.

• Design and animate 2D motion graphics, infographics, and explainer videos that effectively communicate complex ideas and brand messages.

• Actively participate in brainstorming sessions with creative and account teams to develop innovative video concepts and strategies for client campaigns.

• Ensure all creative output strictly adheres to client briefs, brand guidelines, and overarching campaign objectives, maintaining creative integrity and strategic alignment.

• Implement rigorous quality control measures and incorporate stakeholder feedback to drive continuous improvement in video production and motion graphics execution.

• Develop and document workflows utilizing Generative AI tools (e.g., Runway, Synthesia, ElevenLabs) for content creation, detailing prompts and processes for scalability and knowledge sharing.

• Support internal and external communication needs through the creation of engaging video content, presentations, and other visual assets.

• Contribute creative video ideas and present compelling visual concepts during new business pitches and client strategy discussions.

• Define, manage, and track the scope of work for all video and motion graphics projects, ensuring clear deliverables and timelines.

• Proactively manage project timelines and budgets, identifying potential risks and implementing mitigation strategies to ensure on-time and within-budget completion.

• Maintain accurate documentation of project activities, prepare regular status reports for stakeholders, and ensure proper account administration for video production services.

• Serve as a key creative voice in client and internal campaign discussions, advocating for compelling video concepts that align with strategic goals and audience engagement.

📝 Enhancement Note: The responsibilities highlight a dual focus: hands-on creative execution (editing, animation) and project/operations management (scope, budget, timelines, documentation, client communication). The explicit mention of Generative AI workflows is a key differentiator for this role.

🎓 Skills & Qualifications

Education: Degree/Diploma in Film, Animation, Graphic Design, Digital Media, or a closely related field.

Experience: Minimum of 2 years of professional experience in animation and video editing, with a demonstrable portfolio showcasing a range of creative projects.

Required Skills:

• Proven expertise in video editing and post-production techniques.

• Strong command of Adobe Creative Suite, specifically Adobe After Effects for motion graphics and Adobe Premiere Pro for video editing.

• Demonstrated ability to create engaging 2D motion graphics, animated sequences, and visual effects.

• Familiarity with and practical experience using Generative AI tools such as Runway, Synthesia, ElevenLabs, or similar platforms for creative content generation.

• Excellent understanding of visual storytelling principles and the ability to translate complex briefs into compelling visual narratives.

• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams, including account management, strategy, and creative departments.

• Proactive and detail-oriented approach to work, with a commitment to high-quality output and meeting deadlines.

• Ability to manage multiple projects simultaneously and adapt to changing priorities in a fast-paced agency environment. Preferred Skills:

• Experience with character animation techniques and software.

• Familiarity with other animation or design software.

• Understanding of audio mixing and sound design principles for video.

• Experience working within a global communications or public relations agency.

• Knowledge of emerging trends in digital media, animation, and AI in creative applications.

📝 Enhancement Note: The emphasis on specific Adobe Creative Suite tools and Generative AI platforms is crucial. The "preferred skills" indicate areas where candidates can further differentiate themselves, especially in character animation and broader audio-visual production knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that prominently features a minimum of 2-3 distinct projects demonstrating proficiency in 2D motion graphics and video editing.

• Specific case studies or sections within the portfolio must showcase the application of Generative AI tools in the creative process, including an explanation of the workflow, prompts used, and the resulting creative output.

• Examples should highlight the ability to align creative execution with client briefs and campaign objectives, showcasing problem-solving and strategic thinking.

• Projects should exhibit strong visual storytelling, clear narrative structure, and effective communication of brand messaging.

• Evidence of managing project scope, delivering within constraints, and iterating based on feedback should be discernible. Process Documentation:

• Candidates are expected to be able to articulate their process for developing motion graphics and editing videos, from initial concept to final delivery.

• This includes detailing how they approach briefing, storyboarding, asset creation, animation, editing, rendering, and client review stages.

• A clear understanding of workflow optimization, particularly in leveraging AI tools for efficiency and speed, will be a significant advantage.

• Ability to document project workflows and create status reports as required for project management and client updates.

📝 Enhancement Note: The explicit requirement for Generative AI workflow documentation in the portfolio is a key differentiator. This signals that the company is serious about adopting and integrating these technologies, and expects candidates to be proficient and transparent about their use.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Motion Graphic Designer with 2-5 years of experience in Gurugram, India, the estimated annual salary range is ₹600,000 to ₹1,000,000. This range is indicative and can vary based on the candidate's specific skills, experience, and the outcome of the interview process.

Benefits:

• Professional Development Opportunities: Access to training programs, workshops, and resources to enhance creative and technical skills.

• Mentorship Programs: Opportunities to learn from experienced industry leaders within Burson and WPP, fostering career growth and skill development.

• Inclusive Company Culture: A collaborative and supportive work environment that values diversity, innovation, and continuous learning.

• Hybrid Work Model: Flexibility to balance office-based collaboration with remote work, promoting work-life integration.

• Health and Wellness Programs: Access to benefits designed to support employee well-being.

• Creative Collaboration: A dynamic environment to work on high-profile client campaigns with a global reach.

Working Hours: Standard full-time working hours are approximately 40 hours per week, with a hybrid model requiring approximately 4 days per week in the Gurugram office. Flexibility may be offered based on project needs and individual arrangements, but core hours for collaboration are expected.

📝 Enhancement Note: Salary is estimated based on typical compensation for similar roles in Gurugram, India, considering the experience level and industry. The provided benefits are derived from the company's culture statement, highlighting growth, learning, and well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Global Communications, Public Relations, Marketing Services (part of WPP). Burson operates at the intersection of reputation management, creative strategy, and cutting-edge technology to deliver value for clients.

Company Size: Burson is part of WPP, a massive global network of agencies. While specific team sizes may vary, WPP employs over 60,000 people worldwide. This provides access to vast resources, diverse talent pools, and global client opportunities.

Founded: Burson was formed in 2022 through the merger of BCW (Burson Cohn & Wolfe) and Hill & Knowlton. WPP itself was founded in 1982. This history brings a legacy of expertise in communications combined with a forward-looking approach to innovation.

Team Structure:

• The role is within the "Film team" in Gurugram, India, suggesting a dedicated unit focused on video production and visual content.

• This team likely collaborates closely with account servicing teams, creative directors, strategists, and potentially other specialized units within Burson India and the broader WPP network.

• Reporting structure will likely involve a direct report to a Head of Film, Creative Director, or a senior operations lead overseeing creative production. Methodology:

• Data-Driven Creativity: Burson emphasizes using insights, data, and technologies (including AI) to inform creative output and drive tangible client value.

• Agile Workflow Integration: The mention of hybrid work and managing project scope/timelines suggests an adoption of agile methodologies for efficient content production.

• Continuous Learning & Innovation: A strong emphasis on being "lifelong learners" and embracing emerging technologies like Generative AI is central to Burson's operational philosophy.

Company Website: https://www.bursonglobal.com/

📝 Enhancement Note: The company context emphasizes Burson's position as a global leader in communications, part of the larger WPP ecosystem. The operational implications for a designer include access to extensive resources, a focus on data-informed creativity, and an expectation to embrace new technologies like AI.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Senior Motion Graphic Designer," implying a level of autonomy and expertise beyond entry-level. It signifies a professional who can not only execute but also contribute to strategic creative planning and process improvement, particularly in video production and AI integration.

Reporting Structure: The Senior Motion Graphic Designer will likely report to a Creative Director, Head of Film, or a Manager overseeing the creative production team. This structure allows for guidance and mentorship while providing opportunities to lead specific project components.

Operations Impact: The role's impact is direct on client campaign success by creating high-quality, engaging visual content. By integrating Generative AI and optimizing workflows, the designer contributes to increased efficiency, faster turnaround times, and potentially cost savings for clients, thereby enhancing Burson's service delivery and competitive edge in the market.

Growth Opportunities:

• Specialization in AI-Driven Creative: Deepen expertise in Generative AI tools and workflows, becoming a go-to specialist for AI-powered content creation within Burson.

• Leadership in Motion Graphics: Progress to a Lead Motion Graphics Designer or Art Director role, overseeing junior talent and managing larger creative projects.

• Cross-functional Skill Development: Expand into areas like advanced video production, 3D animation, or even broader GTM strategy, leveraging a strong foundation in visual communication.

• Global Project Exposure: Opportunity to work on international campaigns and collaborate with diverse teams across the WPP network.

📝 Enhancement Note: The "Senior" title and the explicit mention of AI integration suggest a path towards specialized expertise and potential leadership in emerging creative technologies within the agency.

🌐 Work Environment

Office Type: Hybrid work model, with a significant emphasis on in-office presence (~4 days/week) to foster collaboration, creativity, and team connection. The office environment in Gurugram is likely modern, designed to support creative workflows and team interaction.

Office Location(s): Gurugram, Haryana, India. This location is a major business hub, offering accessibility and a dynamic professional environment.

Workspace Context:

• Collaborative Spaces: The office is expected to feature collaborative zones, meeting rooms, and potentially dedicated editing suites to facilitate teamwork and client presentations.

• Technology & Tools: Access to industry-standard hardware and software, including powerful workstations optimized for Adobe Creative Suite and potentially AI rendering/processing.

• Team Interaction: Regular opportunities for direct interaction with fellow designers, editors, account managers, strategists, and creative directors, fostering a dynamic and communicative atmosphere.

Work Schedule: The role is full-time, with standard working hours likely aligned with Indian business hours (Asia/Kolkata timezone). While a hybrid model offers flexibility, project deadlines may require occasional adjustments to the schedule. The emphasis on efficiency and AI integration suggests a focus on output rather than strict time-tracking.

📝 Enhancement Note: The hybrid model description emphasizes the balance between focused individual work and collaborative team engagement, which is typical for creative roles in modern agencies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative output.

• Creative Assessment/Technical Test: You may be asked to complete a short motion graphics or video editing challenge, potentially incorporating Generative AI elements, to evaluate practical skills and problem-solving abilities.

• Interviews with Hiring Team: Discussions with the hiring manager and potential team members to gauge your experience, understanding of Generative AI, creative approach, and cultural fit. Expect questions about your portfolio projects and how you handle feedback.

• Final Interview: Potentially with a senior leader to discuss your career aspirations and overall fit within Burson's vision.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where you've used Generative AI tools. For each, provide a brief explanation of your workflow, the prompts you used, and the specific benefits (e.g., speed, novel aesthetics) derived from AI.

• Showcase Process: Include behind-the-scenes glimpses or case studies detailing your creative process, from brief interpretation to final execution. Explain your problem-solving approach.

• Demonstrate Versatility: Include a range of work that illustrates your capabilities in different styles and for various campaign objectives.

• Quantify Impact (if possible): If any of your work has had measurable results (e.g., increased engagement, brand recall), be prepared to discuss it, even if it's anecdotal.

• Tailor to Burson: Research Burson's recent work and client portfolio. If possible, subtly tailor your presentation to align with their style and industry focus.

Challenge Preparation:

• AI Workflow Design: Be prepared to discuss how you would approach a specific creative challenge using a combination of traditional tools and Generative AI.

• Problem-Solving Scenarios: Practice articulating how you would handle common client feedback or technical challenges in video production and motion graphics.

• Creative Concepting: Be ready to brainstorm creative video concepts on the spot for a hypothetical client brief.

📝 Enhancement Note: The emphasis on portfolio review for AI integration is critical. Candidates should proactively prepare to demonstrate this specific skillset.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • After Effects: Essential for advanced motion graphics, animation, and visual effects creation. Proficiency is paramount.
  • Premiere Pro: Core tool for video editing, sequencing, and final assembly.
  • Photoshop/Illustrator: Often used for asset creation and preparation for motion graphics.

• Generative AI Platforms:

  • RunwayML: For AI-powered video generation, editing, and effects.
  • Synthesia/HeyGen: For AI-driven avatar-based video creation.
  • ElevenLabs/Murf.ai: For AI voice generation and synthesis.
  • Midjourney/Stable Diffusion (Potentially): For AI image generation to be incorporated into motion graphics.

Analytics & Reporting: While not directly a design tool, understanding how video performance is tracked (e.g., engagement rates, view-through rates on social platforms) can inform creative decisions. Familiarity with social media analytics dashboards would be beneficial.

CRM & Automation: Primarily used by account and marketing teams, but understanding how content is deployed through marketing automation platforms or CRM systems can provide context for content creation.

📝 Enhancement Note: The explicit mention of specific Generative AI tools is a strong indicator of the technology stack and the expected skill set. Candidates should be prepared to discuss their experience with these platforms.

👥 Team Culture & Values

Operations Values:

• Innovation & Future-Forward Thinking: A commitment to exploring and integrating new technologies like Generative AI to push creative boundaries and enhance service delivery.

• Excellence & Quality: A dedication to producing high-quality, impactful creative work that meets client objectives and upholds Burson's reputation.

• Collaboration & Partnership: Fostering strong working relationships with internal teams and clients, emphasizing teamwork and open communication.

• Continuous Learning: Encouraging a culture where employees are lifelong learners, constantly seeking to improve their skills and adapt to industry changes.

• Data-Informed Creativity: Utilizing insights and data to guide creative decisions and demonstrate the value of communications efforts.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with account managers, strategists, PR professionals, and other creative team members to ensure visual content aligns with broader campaign strategies.

• Feedback-Driven Development: An environment where constructive feedback is welcomed and utilized to refine creative output and improve processes.

• Knowledge Sharing: Encouraging team members to share insights, workflows, and learnings, particularly around new technologies like Generative AI.

📝 Enhancement Note: The values align with a forward-thinking agency that leverages technology and collaborative efforts to achieve client success.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying abreast of the fast-paced developments in Generative AI and effectively integrating new tools and techniques into workflows.

• Balancing AI Efficiency with Human Creativity: Ensuring that AI-generated content complements, rather than replaces, human creative judgment and artistic vision.

• Client Education on AI: Potentially needing to educate clients on the use and benefits of AI-generated content.

• Maintaining Brand Consistency with AI: Developing robust processes to ensure AI-assisted content remains consistent with brand guidelines and messaging.

Learning & Development Opportunities:

• Advanced AI Training: Access to specialized courses and workshops focused on AI in creative media.

• Masterclasses with Industry Leaders: Opportunities to learn from top professionals in animation, video production, and creative strategy.

• Project Exposure: Working on diverse and high-impact projects for leading global brands, providing hands-on experience and portfolio-building opportunities.

• Career Pathing: Clear pathways for career advancement within Burson and the broader WPP network, from specialized creative roles to leadership positions.

📝 Enhancement Note: The primary challenge and growth opportunity revolve around the effective and ethical integration of Generative AI into creative workflows, positioning this role at the forefront of technological adoption in the industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a 2D motion graphic from brief to final delivery. How would you incorporate Generative AI into this process?"

• "Walk us through a project in your portfolio where you used Generative AI. What was the prompt, workflow, and outcome? What challenges did you face?"

• "How do you stay updated on the latest trends in motion graphics and AI technology? How do you evaluate new tools for potential integration into your workflow?"

• "Imagine a client wants a series of social media videos quickly. How would you leverage your skills and tools (including AI) to meet this demand while ensuring quality?" Company & Culture Questions:

• "What interests you about Burson and WPP, and how do you see yourself contributing to our vision of being an 'academy company'?"

• "How do you approach receiving and implementing creative feedback, especially from clients or senior stakeholders?"

• "Describe your ideal team environment and how you contribute to a collaborative and inclusive culture."

• "How do you balance the need for creative innovation with the practical constraints of project deadlines and budgets?" Portfolio Presentation Strategy:

• Structure Your AI Case Studies: For each AI-integrated project, clearly outline: Problem/Brief, Your Solution (including specific AI tools/prompts), Execution Process, Results/Impact, and Lessons Learned.

• Show, Don't Just Tell: Use screen recordings, animated walkthroughs, or side-by-side comparisons to demonstrate the AI's contribution and your role in shaping the final output.

• Quantify Where Possible: Even if it's just "reduced rendering time by X%" or "enabled exploration of Y more concepts," provide tangible evidence of AI's value.

• Be Ready for Technical Deep Dives: Understand the technical aspects of the tools you're presenting and be prepared to answer questions about software capabilities and limitations.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical experience and strategic thinking around Generative AI. The portfolio is the primary tool for this demonstration.

📌 Application Steps

To apply for this Senior Motion Graphic Designer position:

• Submit your application through the Burson careers portal link provided.

• Curate Your Portfolio: Ensure your portfolio prominently features projects showcasing your motion graphics and video editing skills, with a specific emphasis on demonstrating your use of Generative AI tools. Clearly articulate your workflows and the impact of AI in your case studies.

• Tailor Your Resume: Highlight your 2+ years of experience, proficiency in Adobe Creative Suite (After Effects, Premiere Pro), and any specific Generative AI tools you've utilized. Use keywords from the job description such as "motion graphics," "video editing," "Generative AI," "client campaigns," and "visual storytelling."

• Prepare for the Interview: Practice discussing your portfolio projects, creative process, and how you approach challenges, particularly those involving new technologies like AI. Be ready to articulate your understanding of Burson's work and culture.

• Research Burson & WPP: Understand the company's mission, values, recent campaigns, and its position within the global communications landscape. Familiarize yourself with their focus on innovation and AI.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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