Senior Motion & Graphic Designer

📍 Job Overview

Job Title: Senior Motion & Graphic Designer

Company: Silverback Strategies

Location: Remote

Job Type: Full-time

Category: Creative & Media / Marketing / Art & Design

Date Posted: 2026-10-02

Experience Level: 5+ Years

Remote Status: Remote Solely (US-based)

🚀 Role Summary

• Translate strategic marketing objectives into compelling visual concepts, storyboards, and final assets for paid social campaigns.

• Produce a high volume of both static and short-form video/motion graphics content at a consistently high craft level.

• Interpret and apply brand guidelines across diverse creative executions, ensuring visual consistency and brand integrity.

• Navigate and anticipate compliance and legal review cycles, particularly for regulated industries, to minimize revisions and rejections.

• Identify and execute opportunities to evolve brand creative expression to unlock scale and new market growth within brand-safety guardrails.

📝 Enhancement Note: The role is positioned within a performance marketing agency context, indicating a strong emphasis on data-driven creative that drives measurable results. The "Senior" title, coupled with 5+ years of experience and specific tool proficiencies, suggests a need for independent execution and a strategic understanding of paid social dynamics beyond pure design execution.

📈 Primary Responsibilities

• Collaborate closely with Creative Strategists to transform research, hooks, and creative briefs into concrete visual concepts, storyboards, and finished assets.

• Design and build static ad creative, and edit/produce short-form video and motion content for paid social platforms (Meta, TikTok, YouTube, Pinterest, etc.).

• Review, select, crop, cut, and edit raw photography and video footage from shoots into polished, client-ready assets.

• Maintain visual consistency and on-brand execution across a high volume of ad variations, formats, and platforms.

• Proactively identify and implement opportunities to push brands into new creative territories, balancing innovation with brand safety and compliance requirements.

• Deliver polished, client-ready work efficiently, minimizing internal revision cycles to ensure rapid turnaround for client review.

• Adapt creative to meet platform-specific specs and best practices for various paid social channels.

📝 Enhancement Note: While the description mentions selecting and editing raw footage, it explicitly states "no on-set creative direction required." This clarifies that the role is focused on post-production and asset refinement, not live shoot direction. The emphasis on "owning production timelines" suggests a need for proactive project management within the creative process.

🎓 Skills & Qualifications

Education: Not explicitly stated, but a Bachelor's degree in Graphic Design, Fine Arts, Communications, or a related field is typical for this level of experience.

Experience:

• 5+ years in a hands-on creative production role (e.g., Art Director, Senior Designer, Creative Producer).

• Dedicated experience in performance/paid social media creative production.

• Experience working within brand guidelines of varying depth and translating them into new creative applications.

• Experience in regulated or highly regulated industries (e.g., healthcare, finance, insurance, legal) is a strong plus.

• Experience working in matrixed organizations with multiple stakeholders and layered approval processes. Required Skills:

• Expert-level proficiency in Figma (or similar tools) for static design and layout.

• Strong proficiency in After Effects (or similar) for motion graphics and video editing.

• Comfortable editing raw video/photo footage into finished assets, including selection, cutting, pacing, and adding captions/graphics overlays.

• Working knowledge of Adobe Creative Suite (Photoshop, Premiere, Illustrator) as needed.

• Understanding of platform-specific creative specs and best practices across Meta, TikTok, YouTube, Pinterest, and other paid social channels.

• Strong eye for "good" modern performance advertising creative: thumb-stopping, polished, and effective.

• Solid understanding of performance/paid-social fundamentals (hooks, pacing, hierarchy, CTAs) to make independent creative calls.

• Ability to take a loose brief or visual direction and fill in the gaps with sound creative judgment.

• High attention to detail, ensuring accuracy in typography, brand application, and specifications.

• Ability to give and receive fast, iterative feedback in a deadline-driven environment.

• Thrives on speed without sacrificing polish; capable of managing fast production timelines.

• Collaborative approach, viewing the Creative Strategist as a partner.

• Self-sufficient in production, able to manage the process from brief to finished asset with minimal oversight. Preferred Skills:

• Experience in regulated industries (healthcare, finance, insurance, legal).

• Experience with A/B testing creative variations.

📝 Enhancement Note: The emphasis on "performance/paid social experience" and understanding "performance/paid-social fundamentals" is critical. Candidates should highlight projects where their creative directly contributed to campaign KPIs, not just aesthetic quality. The "Senior" designation implies a need for proactive problem-solving and ownership of creative output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of work across both static design and video/motion editing, specifically for paid social campaigns.

• Demonstrations of ability to translate brand guidelines into diverse creative applications and new visual concepts.

• Case studies or examples highlighting experience with regulated industries and navigating compliance/legal review cycles.

• Examples of how creative was adapted for different platforms (Meta, TikTok, YouTube, Pinterest) and scaled across numerous variations.

• Projects that illustrate a strong understanding of performance marketing principles, including hooks, pacing, hierarchy, and CTAs. Process Documentation:

• Examples of workflow from brief to final asset delivery, emphasizing efficiency and minimal internal revision rounds.

• Documentation of how brand guidelines were interpreted and applied to create on-brand, yet innovative, creative.

• Case studies detailing the process of selecting and editing raw footage into compelling finished assets.

• Evidence of successfully navigating compliance and legal review processes with minimal rework.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should curate their best work that directly addresses the responsibilities outlined, particularly showcasing paid social creative, motion graphics, and any regulated industry experience. The "success looks like" section provides key metrics (1-2 internal revisions, passing compliance) that should be reflected in portfolio case studies.

💵 Compensation & Benefits

Salary Range: $90,000 - $110,000 per year.

Benefits:

• Unlimited Paid Time Off (PTO)

• Comprehensive health, dental, and vision insurance plans

• Virtual Team Events and a fun, casual, inclusive company culture

• Company-paid ClassPass membership

• 12 weeks of Paid Parental Leave

• Summer Fridays

• 401(k) with Employer Match

Working Hours: Standard full-time hours (40 hours/week) are expected, with the understanding that the role requires speed and efficiency to meet deadlines, especially given the need to navigate approval cycles. Flexibility may be available, but the core expectation is consistent output.

📝 Enhancement Note: The salary range provided is competitive for a Senior Motion & Graphic Designer role with specialized paid social and regulated industry experience in a remote US-based setting. The benefits package is robust, with Unlimited PTO and a strong focus on work-life balance and employee well-being, which is attractive for remote roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Marketing Agency. Silverback Strategies specializes in helping marketers grow and capitalize on change, indicating a focus on data-driven strategies and adaptability.

Company Size: Not explicitly stated in the provided data, but their recognition as a "best place to work" by multiple publications suggests a well-established and growing organization. The description implies a culture where individual impact is valued ("small agency," "everybody has the opportunity to drive change").

Founded: Not explicitly stated, but their recognition over time suggests a history of successful operation and growth.

Team Structure:

• The role operates within a creative function, closely partnering with a "Creative Strategist."

• The description emphasizes a "two-person creative engine" model, implying a highly collaborative and integrated relationship between the designer and strategist.

• Collaboration extends across the agency to account management, strategy, and potentially client teams, especially given the need to navigate client approval processes. Methodology:

• Data-driven performance marketing is central to their approach.

• Creative is developed with a focus on measurable outcomes ("thumb-stopping, polished, and effective").

• Emphasis on iterative feedback and rapid production cycles to optimize creative for paid social channels.

• A culture that values "A players" who are supported, challenged, and inspired by peers.

Company Website: silverbackstrategies.com

📝 Enhancement Note: The company culture is described as demanding ("If you're a B player, you will be miserable") but rewarding for top performers ("A player, you will get paid more, learn more and grow faster"). This suggests an environment that values high achievement, continuous learning, and direct impact.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role within the Creative department. It requires a high degree of autonomy, technical expertise, and strategic creative thinking. The "Senior" title implies mentorship potential and the ability to independently drive complex creative projects.

Reporting Structure: The Senior Motion & Graphic Designer will likely report to a Creative Director or Head of Creative. They will work in close partnership with a Creative Strategist.

Operations Impact: The primary impact of this role is on the performance of client paid social campaigns. By creating effective, on-brand, and compliant creative assets at scale, this role directly contributes to client success, customer acquisition, brand growth, and ultimately, the agency's revenue and reputation. The ability to quickly iterate and deliver assets that pass compliance is crucial for client satisfaction and campaign velocity.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific platforms (e.g., TikTok creative trends, advanced After Effects techniques) or regulated industry creative nuances.

• Leadership Potential: Transition into a Creative Lead or Art Director role, managing junior designers and overseeing larger creative projects or client accounts.

• Strategic Development: Gain more involvement in the strategic aspects of creative development, potentially moving towards a hybrid Creative Strategist/Designer role over time.

• Agency Impact: Contribute to refining internal creative processes, tools, and best practices for the agency.

📝 Enhancement Note: The role is positioned for significant impact within client performance marketing. Growth opportunities are likely tied to increased creative leadership, strategic input, and specialization within the performance creative domain. The "A player" culture suggests that those who excel will be given opportunities to advance.

🌐 Work Environment

Office Type: Fully Remote. This role is designated as "Remote Solely" and allows candidates from across the United States to apply.

Office Location(s): Not applicable due to the remote nature of the role.

Workspace Context:

• Candidates are expected to have a dedicated home office setup conducive to creative work, including reliable internet access.

• Collaboration will primarily occur through digital tools (e.g., Slack, email, video conferencing, Figma, After Effects).

• The environment is fast-paced and deadline-driven, requiring self-discipline and effective time management.

• The culture values speed without sacrificing polish, indicating an environment that supports efficient workflows and productive output.

Work Schedule: A standard 40-hour work week is implied, but the emphasis on "thriving on speed" suggests that flexibility in execution may be available, as long as deadlines are met and output is consistent. Collaboration with a Creative Strategist implies alignment on core working hours for effective teamwork.

📝 Enhancement Note: The remote nature offers significant flexibility but also requires a high degree of self-motivation and communication. Candidates should be prepared to articulate how they maintain productivity and collaboration in a remote setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess alignment with required skills and experience.

• Portfolio Review & Interview: A dedicated session to walk through the candidate's portfolio, discussing specific projects, their role, creative decisions, and outcomes. This will likely involve questions about their approach to static design, motion graphics, paid social, and regulated industries.

• Skills Assessment/Creative Challenge: Potentially a take-home assignment or a live exercise to evaluate design skills, motion graphics capabilities, and problem-solving approach within a given brief. This could involve creating a storyboard, a short animation, or revising existing creative.

• Team/Culture Fit Interview: Meeting with potential team members (e.g., Creative Strategist, Creative Director) to assess collaboration style, communication, and cultural alignment with Silverback's "A player" environment.

• Final Interview: Possibly with senior leadership to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that directly align with the job description's requirements: paid social, static design, motion graphics, brand interpretation, and regulated industries.

• Quantify Impact: For each relevant project, explain your specific contribution and, where possible, the impact on campaign performance (e.g., increased CTR, engagement, conversion rates).

• Tell a Story: For each case study, clearly outline the challenge, your creative process, the tools used, and the final outcome. Highlight how you navigated constraints like brand guidelines or compliance.

• Demonstrate Versatility: Include examples that show your ability to adapt to different brand voices and platform requirements.

• Highlight Motion Skills: Ensure your motion graphics and video editing work is clearly presented, showcasing pacing, animation, and graphic overlay skills.

Challenge Preparation:

• Understand Paid Social: Be ready to discuss current trends, best practices, and effective creative strategies for platforms like Meta, TikTok, YouTube, and Pinterest.

• Practice Problem-Solving: Anticipate scenarios where you'll need to quickly develop creative concepts or revise existing assets under tight deadlines.

• Articulate Brand Strategy: Be prepared to explain how you would interpret and apply brand guidelines for a new client, especially in a regulated sector.

• Prepare Questions: Have thoughtful questions ready about the team, the creative process, client types, and growth opportunities at Silverback.

📝 Enhancement Note: The interview process will heavily emphasize the portfolio. Candidates should be prepared to deeply discuss their work and demonstrate how their skills translate to measurable campaign success in a performance marketing context. The "success looks like" section provides explicit benchmarks that interviewers will likely probe.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency required for static design, layout, and potentially collaborative design workflows.

• After Effects: Strong proficiency required for motion graphics, video editing, and animation.

• Adobe Creative Suite: Working knowledge of Photoshop, Premiere Pro, and Illustrator is expected for various design and editing tasks.

Analytics & Reporting: While not directly responsible for reporting, a strong understanding of how creative impacts performance metrics (CTR, conversion rates, engagement) is essential. Familiarity with analytics dashboards (e.g., Google Analytics, platform-specific ad managers) could be beneficial for understanding creative performance.

CRM & Automation: Not directly relevant to this role's core functions.

Integration: Not directly relevant to this role's core functions.

📝 Enhancement Note: Proficiency in Figma and After Effects is non-negotiable. Candidates should be prepared to discuss their experience level and specific use cases for these tools in their portfolio and interviews. Familiarity with other Adobe Creative Suite tools is also important for a well-rounded design professional.

👥 Team Culture & Values

Operations Values:

• Excellence & Impact: A strong drive to be an "A player," delivering high-quality work that has a measurable impact on client success and agency growth.

• Growth & Learning: A commitment to continuous improvement, learning new skills, and staying at the cutting edge of performance marketing and creative trends.

• Collaboration & Partnership: Working effectively with strategists and other team members, seeing creative as a collaborative effort to achieve common goals.

• Speed & Efficiency: A focus on delivering polished work quickly and efficiently, understanding the demands of a fast-paced agency environment.

• Adaptability: Embracing change and finding ways to capitalize on new opportunities, both for clients and the agency.

Collaboration Style:

• Partnership-Oriented: Works closely with Creative Strategists, acting as a true creative engine rather than just an executor.

• Iterative & Feedback-Driven: Comfortable giving and receiving fast, iterative feedback to refine creative quickly.

• Self-Sufficient: Takes ownership of projects from brief to completion with minimal oversight, demonstrating proactivity and independence.

• Cross-Functional Awareness: Understands the need to work with other departments (e.g., account management, media) to ensure creative aligns with broader campaign goals and client needs.

📝 Enhancement Note: The company culture is clearly defined as high-performance and demanding. Candidates who value collaboration, continuous learning, and direct impact will likely thrive. Those who prefer a more relaxed or less accountable environment may find it challenging.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Speed: Producing a large quantity of high-quality creative assets under tight deadlines, while still maintaining polish and brand integrity.

• Navigating Regulated Industries: Creating effective and innovative creative that meets strict compliance and legal requirements, often with limited room for error.

• Balancing Brand Safety with Innovation: Pushing creative boundaries to achieve scale and new market growth without compromising brand safety or compliance guardrails.

• Independent Execution: Working autonomously from brief to final asset, requiring strong self-management and problem-solving skills.

• Iterative Feedback Loop: Adapting quickly to fast, iterative feedback from strategists and potentially clients.

Learning & Development Opportunities:

• Advanced Creative Techniques: Opportunities to master new motion graphics techniques, animation styles, and video editing workflows.

• Paid Social Specialization: Deepen understanding of creative best practices and emerging trends across key paid social platforms.

• Regulated Industry Expertise: Develop specialized knowledge in creating effective creative for industries with stringent regulatory oversight.

• Cross-Functional Exposure: Gain broader insights into performance marketing strategy, media planning, and client management through close collaboration.

• Mentorship & Leadership: Potential to mentor junior designers and grow into leadership roles within the creative department.

📝 Enhancement Note: The challenges presented are directly linked to the core responsibilities and indicate areas where candidates can demonstrate their problem-solving skills and adaptability. The growth opportunities highlight pathways for career progression within the agency.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing creative concepts for a new paid social campaign for a client in the [e.g., healthcare/finance] industry, considering both brand guidelines and compliance requirements?" (Focus on process, collaboration with strategist, and understanding of constraints).

• "Describe a time you had to iterate rapidly on creative assets based on feedback. How did you manage the process and ensure quality while meeting tight deadlines?" (Focus on speed, feedback handling, and project management).

• "Walk us through your process for selecting and editing raw footage into a compelling short-form video for paid social. What factors do you consider for pacing, engagement, and brand integration?" (Focus on technical skills and strategic creative choices). Company & Culture Questions:

• "What attracts you to Silverback Strategies and our 'A player' culture?" (Focus on alignment with their values of excellence, growth, and impact).

• "How do you define 'good' creative for performance marketing, and how does it differ from traditional advertising creative?" (Focus on understanding of performance metrics and goal-oriented design).

• "Describe your experience working collaboratively with strategists or other team members. How do you ensure effective communication and partnership?" (Focus on teamwork and communication style). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role and contribution, the creative process, the tools used, and the measurable results or impact.

• Highlight Key Skills: Explicitly point out examples that showcase your Figma, After Effects, and Adobe Creative Suite proficiency, as well as your paid social and regulated industry experience.

• Showcase Motion Expertise: Ensure your motion graphics and video editing examples are dynamic and clearly demonstrate your technical capabilities and creative storytelling.

• Address Compliance: If you have examples from regulated industries, be prepared to discuss how you balanced creative appeal with compliance requirements.

• Be Ready for Live Exercises: If a creative challenge is part of the process, practice developing concepts quickly and articulating your rationale clearly.

📝 Enhancement Note: Interviewers will be assessing not just technical skill but also strategic thinking, problem-solving ability, and cultural fit. Candidates should be prepared to articulate the "why" behind their creative decisions and demonstrate how their work drives business results.

📌 Application Steps

To apply for this Senior Motion & Graphic Designer position:

• Submit your application through the provided Lever.co link.

• Portfolio Customization: Tailor your portfolio to highlight your strongest paid social, static design, and motion graphics work. Prioritize examples that demonstrate experience with brand guidelines, regulated industries, and achieving measurable performance outcomes.

• Resume Optimization: Ensure your resume clearly outlines your 5+ years of relevant experience, technical proficiencies (Figma, After Effects, Adobe Creative Suite), and specific achievements in paid social creative production. Use keywords from the job description.

• Interview Preparation: Practice articulating your creative process, discussing your portfolio projects in detail, and preparing responses to potential strategy and culture-fit questions. Be ready to explain how you balance speed, quality, and compliance.

• Company Research: Familiarize yourself with Silverback Strategies' client work, their agency culture as described, and their position in the performance marketing landscape. Understand their value proposition and how this role contributes to it.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.