Senior Motion & Graphic Designer

📍 Job Overview

Job Title: Senior Motion & Graphic Designer

Company: Silverback Strategies

Location: Remote (United States)

Job Type: Full-time

Category: Creative & Media / Marketing / Art & Design

Date Posted: 2026-09-15

Experience Level: 5-10 years

Remote Status: Remote Solely

🚀 Role Summary

• Spearhead the visual execution of performance marketing campaigns by translating strategic concepts into compelling static and motion graphics.

• Drive creative production for paid social channels, ensuring high-quality output that aligns with brand guidelines and performance objectives.

• Collaborate closely with Creative Strategists to develop innovative visual narratives and innovative creative territory for brands.

• Manage the end-to-end asset creation process, from initial concept and storyboarding through to final polished delivery, with a focus on efficiency and quality.

• Navigate complex review cycles, including compliance and legal, to deliver effective creative solutions that minimize revision rounds and maximize impact.

📝 Enhancement Note: This role is positioned within a performance marketing agency, indicating a strong emphasis on data-driven creative and measurable results. The "Senior" title implies a need for independent work, strategic input, and potentially mentorship, even without direct reports. The focus on "regulated industries" suggests a need for meticulous attention to detail and adherence to strict guidelines.

📈 Primary Responsibilities

• Partner with Creative Strategists to transform research, hooks, and briefs into concrete visual concepts and storyboards.

• Design and produce both static ad creative and short-form video/motion content for paid social platforms.

• Interpret and apply brand guidance consistently across diverse creative assets and campaign variations.

• Anticipate and address compliance and legal scrutiny in creative development to minimize revision cycles and rejection risks.

• Identify opportunities to evolve brand creative expression to unlock scale and new market growth while adhering to brand safety guardrails.

• Select, crop, cut, and edit raw photography and video footage into finished, client-ready assets.

• Own asset quality and turnaround times, ensuring timely delivery with minimal internal revision cycles.

• Maintain visual consistency and on-brand integrity across a high volume of ad variations, formats, and platforms.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative craft and strategic execution within a performance marketing context. The emphasis on "translating strategy into visuals" and "pushing brands into new creative territory" suggests a role that requires more than just execution; it demands creative problem-solving and proactive ideation. The explicit mention of "selecting and editing raw footage" clarifies that this role is production-focused, not directorial.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is typically expected for a Senior role in this domain. Equivalent practical experience will also be considered.

Experience: 5+ years in a hands-on creative production role (e.g., Art Director, Senior Designer, Creative Producer) with dedicated performance/paid social experience.

Required Skills:

• Expert-level proficiency in Figma for static design and layout.

• Strong proficiency in After Effects for motion graphics and video editing.

• Demonstrated experience editing raw video/photo footage into finished assets, including selection, cutting, pacing, and adding captions/graphics.

• Working knowledge of Adobe Creative Suite (Photoshop, Premiere, Illustrator).

• Deep understanding of platform-specific creative specifications and best practices for Meta, TikTok, YouTube, Pinterest, and other paid social channels.

• Proven ability to work within and interpret brand guidelines of varying depth, translating them into new creative applications.

• Experience working in matrixed organizations with multiple stakeholders and layered approval processes.

• A strong eye for modern performance advertising aesthetics that are thumb-stopping, polished, and effective.

• Understanding of performance/paid-social fundamentals (hooks, pacing, hierarchy, CTAs) to make independent creative calls.

• Ability to fill in creative gaps and make sound judgments from loose briefs or visual direction.

• High attention to detail, ensuring accuracy in typos, brand applications, and spec adherence.

• Comfort with giving and receiving fast, iterative feedback in a deadline-driven environment. Preferred Skills:

• Experience in regulated or highly regulated industries (healthcare, finance, insurance, legal, or similar).

• Experience developing and executing creative strategies that drive measurable business outcomes.

• Familiarity with A/B testing creative variations for performance optimization.

📝 Enhancement Note: The explicit mention of "5+ years" and the depth of technical and strategic skills required solidify this as a senior-level position. The emphasis on specific software like Figma and After Effects, alongside platform knowledge, is critical for ATS screening and candidate evaluation. The "regulated industries" preference is a key differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of work across both static design and video/motion editing, ideally demonstrating experience with paid social campaigns.

• Case studies that highlight the candidate's ability to translate strategic briefs into visual concepts and finished assets.

• Examples demonstrating the application of brand guidelines and the ability to maintain visual consistency at scale across multiple variations and platforms.

• Work samples that reflect an understanding of performance marketing fundamentals, including hooks, pacing, hierarchy, and CTAs.

• Projects that illustrate the ability to navigate and respond to feedback from compliance and legal review processes. Process Documentation:

• While not explicitly a "documentation" requirement, the role implies a need for efficient internal production processes. Candidates should be prepared to discuss how they manage their workflow to ensure timely delivery and minimize internal revision rounds.

• Evidence of understanding and implementing platform-specific creative specs and best practices for various paid social channels.

📝 Enhancement Note: For a creative role like this, the portfolio is paramount. The requirements emphasize not just the final output but the candidate's thought process, strategic thinking, and ability to adapt to specific industry constraints and performance metrics. The "less than 2 internal revision rounds" success metric implies a need for a streamlined and effective personal production process.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Motion & Graphic Designer with 5-10 years of experience in a remote US-based role at a performance marketing agency, the estimated salary range is $90,000 - $130,000 annually. This range accounts for the specialized skills in motion graphics, video editing, paid social creative, and experience in regulated industries.

Benefits:

• Unlimited PTO: Offers flexibility and work-life balance.

• Comprehensive health, dental, and vision plans: Standard robust healthcare coverage.

• Virtual Team Events and a fun, casual, inclusive company culture: Focus on remote team engagement and positive work environment.

• Company-paid ClassPass membership: Promotes employee well-being and fitness.

• 12 weeks of Paid Parental Leave: Supportive policy for new parents.

• Summer Fridays: Additional time off during summer months.

• 401(k) with Employer Match: Retirement savings plan with company contribution.

Working Hours: The role is full-time, which typically translates to approximately 40 hours per week. Given the remote nature and the agency environment, flexibility may be available, but the ability to meet deadlines and respond to urgent client needs is critical.

📝 Enhancement Note: Salary estimation is based on aggregated data from reputable compensation platforms for similar roles in the US. The specific range reflects the "Senior" title and the specialized skill set required, particularly the performance marketing and regulated industry experience. The benefits package is comprehensive and typical for a modern agency environment, with a strong emphasis on well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Marketing Agency. Silverback Strategies focuses on helping marketers grow by adapting to change, suggesting a dynamic and forward-thinking environment.

Company Size: While not explicitly stated, the description implies a growing agency that values individual impact. The "small agency" mention suggests a team of perhaps 50-200 employees, where individual contributions are highly visible.

Founded: The founding date is not provided, but the agency's recognition by multiple publications ("Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal") indicates a well-established and reputable company with a history of success and positive workplace culture.

Team Structure:

• The role partners closely with a "Creative Strategist," indicating a collaborative two-person "creative engine."

• The agency structure likely involves cross-functional teams working on client accounts, requiring collaboration with account managers, media planners, and other specialists.

• The "matrixed organizations with multiple stakeholders" requirement points to a complex reporting and client approval structure. Methodology:

• Data-driven decision-making is inherent to performance marketing. The agency likely emphasizes analytics, testing, and optimization in its creative and media strategies.

• A focus on "growing and capitalizing on change" suggests an agile and adaptive approach to marketing strategies and creative development.

• The agency's culture is described as supporting, challenging, and inspiring, with a focus on continuous improvement and making a difference.

Company Website: https://www.silverbackstrategies.com/

📝 Enhancement Note: The company culture is described as high-performance ("A players get paid more, learn more and grow faster... B players will be miserable"). This implies a demanding yet rewarding environment for top talent. The emphasis on "making an impact" and "driving change" in a smaller agency setting is a key cultural differentiator.

📈 Career & Growth Analysis

Operations Career Level: Senior Motion & Graphic Designer. This role is a senior individual contributor position focused on specialized creative production within the marketing domain. It requires significant expertise and the ability to work independently.

Reporting Structure: The role reports to a Creative Strategist, forming a core creative partnership. There may be a Creative Director or Head of Creative overseeing this partnership.

Operations Impact: The Senior Motion & Graphic Designer's work directly impacts campaign performance by creating visually engaging and effective advertising assets. Their output influences brand perception, audience engagement, conversion rates, and ultimately, client growth and revenue. The ability to navigate compliance and deliver on-brand creative efficiently is crucial for client success and retention.

Growth Opportunities:

• Specialization & Mastery: Deepen expertise in motion graphics, video editing, and performance creative for emerging platforms.

• Creative Leadership: Progress to a Lead Designer or Art Director role, potentially overseeing junior talent or leading creative initiatives for key accounts.

• Strategic Contribution: Further develop strategic thinking to contribute more significantly to campaign conceptualization and testing frameworks.

• Cross-Functional Expertise: Gain broader understanding of performance marketing channels (media, SEO, measurement) to inform creative development.

• Agency Impact: Contribute to evolving agency creative processes and standards.

📝 Enhancement Note: The growth path for this role is likely focused on deepening creative expertise and strategic contribution within the performance marketing space. While not a management track unless desired, it offers significant opportunities for skill