(Senior) Motion & Graphic Designer

📍 Job Overview

Job Title: (Senior) Motion & Graphic Designer

Company: Publicis Groupe

Location: Warsaw, Mazowieckie, Poland

Job Type: FULL_TIME

Category: Creative & Media / Art & Design

Date Posted: 2026-09-24

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and produce dynamic motion graphics and static visual assets for a wide range of digital marketing campaigns.

• Collaborate with cross-functional teams, including strategy, client service, media, and creative departments, to develop integrated communication concepts.

• Drive innovation by testing and implementing new technologies, including AI tools and cutting-edge creative formats.

• Ensure high-quality execution and creative problem-solving for both brand-building and sales-driven campaigns.

• Contribute to the evolution of advertising through data engineering, advanced analytics, and creative excellence.

📝 Enhancement Note: This role bridges creative execution with strategic marketing objectives within a large, integrated communications group. The emphasis on AI and new technologies suggests a forward-thinking approach to creative production, requiring adaptability and a proactive learning mindset.

📈 Primary Responsibilities

• Create engaging animations and motion graphics for digital campaigns, including YouTube videos and social media content.

• Design static graphic materials such as key visuals, social media formats, display ads, and other marketing collateral.

• Independently manage projects from conception to completion, ensuring the highest standards of quality and creativity.

• Proactively propose innovative visual and creative solutions that exceed brief requirements.

• Co-develop brand and sales campaigns for a diverse portfolio of agency clients.

• Partner closely with strategy, client service, media, and creative teams to ensure cohesive communication strategies.

• Research, test, and integrate emerging technologies, AI tools, and novel creative formats into workflows.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic creative contribution. The expectation to "propose solutions beyond the brief" and "test new technologies" indicates a role that requires initiative and a proactive approach to creative development and process improvement.

🎓 Skills & Qualifications

Education: While no specific educational requirements are listed, a degree in Graphic Design, Digital Media, Animation, or a related field is typically expected for this level of role. Equivalent practical experience will also be considered.

Experience: Minimum of 4 years of commercial experience in designing digital campaigns, supported by a strong portfolio.

Required Skills:

• Proven ability in both motion design and static graphic design.

• Expertise in Adobe Creative Suite, with a strong command of After Effects, Premiere Pro, Photoshop, and Illustrator.

• Solid understanding of design principles, including composition, typography, and adherence to brand guidelines.

• Experience creating social media animations, video assets, and various digital formats.

• Knowledge of digital format specifics and technical requirements for campaign material delivery.

• Strong organizational skills, with the ability to manage time effectively, estimate project timelines, and handle multiple projects concurrently.

• Excellent presentation and argumentation skills for proposing creative solutions.

• Up-to-date knowledge of current trends in design, social media, motion graphics, and marketing communications.

• High attention to detail, accuracy, responsibility, and independence. Preferred Skills:

• Experience working with clients in the retail industry.

• Familiarity with AI image and video generation tools (e.g., Adobe Firefly, Runway, Veo, Midjourney).

• Experience leveraging AI for optimizing creative and production processes.

• Proficiency in 3D tools such as Cinema 4D, Blender, or Unreal Engine.

• Experience in creating video materials specifically for social media campaigns.

• Ability to build work processes, implement new solutions, and share knowledge within the team.

📝 Enhancement Note: The required skills emphasize a broad technical and creative toolkit, with a strong focus on industry-standard Adobe software. The preferred skills indicate a strategic interest in AI and 3D, suggesting potential growth areas within the role and company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 4 years of commercial digital campaign design experience, demonstrating versatility across motion and static design.

• Include case studies that highlight your ability to conceptualize and execute creative solutions, detailing the problem, your approach, and the impactful results.

• Present a variety of digital formats, including social media animations, video content, key visuals, and display ads, illustrating technical proficiency and design acumen.

• Demonstrate strong understanding of brand guidelines and how to apply them effectively across different campaign assets.

• Highlight projects where you’ve proposed creative solutions that went beyond the initial brief, showcasing initiative and strategic thinking. Process Documentation:

• Provide examples or descriptions of how you have managed projects from start to finish, detailing your workflow from brief interpretation to final delivery.

• Illustrate your approach to collaborating with cross-functional teams (strategy, client service, media, creative) and how you ensure cohesive campaign concepts.

• Detail any experience you have in testing, evaluating, or implementing new technologies, particularly AI tools, within a creative production environment.

• Showcase your ability to work efficiently and manage multiple projects simultaneously, demonstrating strong time management and organizational skills.

📝 Enhancement Note: For this role, the portfolio is paramount. It should not only display aesthetic and technical skills but also demonstrate a capacity for strategic thinking, problem-solving, and adaptability to new technologies. The emphasis on client work and campaign impact is key.

💵 Compensation & Benefits

Salary Range: Based on the location (Warsaw, Poland), experience level (Mid-Senior, 2-5 years), and the nature of the role within a major international agency group like Publicis Groupe, a competitive annual salary range is estimated between 90,000 PLN to 140,000 PLN gross. This estimate is derived from market research for senior graphic and motion designers in major European cities, considering the cost of living and industry benchmarks for creative roles in advertising agencies.

Benefits:

• Employment contract (umowa o pracę) with an initial probationary period.

• Hybrid work model with a minimum of 8 days per month in the office.

• Flexible start times between 8:00 AM and 10:00 AM.

• Basic medical care package provided by the employer, with options to extend coverage to family members.

• Nais benefit platform credit for sports, culture, or entertainment.

• Option to join a group insurance plan.

• Access to a foreign language learning platform.

• Social Benefits Fund (Zakładowy Fundusz Świadczeń Socjalnych) for subsidies like holiday leave.

• Access to the internal international platform Marcel for e-learning (LinkedIn, Udemy) and live workshops.

• "Let's Talk" program offering free consultations with a psychologist.

• Opportunities for participation in internal and international development programs (e.g., AI Ready, Przystanek, Consulting Mindset).

• Involvement in charitable activities (e.g., Akcja Mikołaje).

• Pet-friendly office environment.

• "Work Your World" initiative allowing remote work from anywhere for 6 weeks for employees with at least one year of tenure.

• "Power of Referral" program offering bonuses for successful employee referrals.

• Parking facilities available at the office buildings.

Working Hours: Standard full-time hours, with flexible start times between 8:00 AM and 10:00 AM. The hybrid model requires a minimum of 8 days per month in the office.

📝 Enhancement Note: The salary range is an estimation based on industry standards in Poland for this role and experience level. The benefits package is extensive, reflecting Publicis Groupe's commitment to employee well-being, professional development, and work-life balance. The "Work Your World" initiative is a significant perk for those seeking international remote work flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Publicis Groupe operates in the Marketing and Communications industry, specifically focusing on marketing, communications, and digital transformation. They are a global leader, leveraging data engineering, analytics, and creativity to drive business value for clients. In Poland, they employ over 2,200 experts across various agencies.

Company Size: Publicis Groupe is a large, global organization with a significant presence in Poland (over 2,200 employees). This size implies a robust infrastructure, diverse client portfolio, and ample opportunities for career development and cross-agency collaboration.

Founded: Publicis Groupe was founded in 1926. This long history signifies stability, deep industry expertise, and a proven track record of adaptation and growth in the ever-evolving communications landscape.

Team Structure:

• The design team is likely part of a larger creative department within one of Publicis Groupe's agencies in Poland. It will consist of designers, art directors, and potentially copywriters, working under creative directors.

• This role requires close collaboration with strategy, client service, media planning, and production teams, reflecting the "Power of One" operational model designed for integrated client solutions.

• Reporting structure will likely involve a Creative Director or Head of Design, with direct reporting lines for the (Senior) Motion & Graphic Designer. Methodology:

• The company emphasizes an integrated approach through its "Power of One" model, combining diverse competencies for client value.

• Data engineering and analytics are central to their modern approach, informing creative and strategic decisions.

• A strong focus on creativity is underscored by their analyst ratings and the nature of their business.

• The incorporation of AI and new technologies into creative processes is a key operational strategy.

Company Website: https://careers.publicisgroupe.com

📝 Enhancement Note: Publicis Groupe's "Power of One" model is a critical aspect of its operational culture, emphasizing synergy and integration across its various agencies and disciplines. The company's commitment to data, technology, and creativity shapes its approach to client work and internal processes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a (Senior) Motion & Graphic Designer, indicating a mid-to-senior level within the creative track. It requires a strong foundation of experience (minimum 4 years) and the ability to work independently, manage projects, and contribute creatively beyond basic execution. It’s a role that demands both technical skill and a creative vision.

Reporting Structure: The designer will likely report to a Creative Director or Head of Design. They will collaborate extensively with various departments, including strategy, client service, and media, acting as a key creative contributor within project teams.

Operations Impact: The impact of this role is directly tied to the success of client campaigns. By creating compelling visual assets and innovative motion graphics, the designer influences brand perception, engagement rates, and ultimately, client business outcomes. Their work contributes to the agency's ability to deliver effective and cutting-edge marketing solutions.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like advanced motion graphics, 3D design, or AI-driven creative tools.

• Leadership: Progress to a Senior Designer role with increased project ownership, mentorship responsibilities for junior designers, and greater strategic input.

• Cross-functional Development: Gain exposure to other areas of the agency through internal programs like "Przystanek" or "Consulting Mindset," potentially leading to roles in creative strategy or production management.

• Global Mobility: Leverage the "Work Your World" program for international remote work or explore opportunities within Publicis Groupe's global network.

• AI Expertise: Become a go-to specialist for AI integration within creative workflows, a highly sought-after skill.

📝 Enhancement Note: The "Senior" designation suggests a potential for mentorship and greater autonomy. The company's emphasis on internal development programs like "AI Ready" and "Consulting Mindset" provides clear pathways for skill enhancement and career progression beyond traditional design roles.

🌐 Work Environment

Office Type: The role is based in Warsaw and operates on a hybrid model, requiring a minimum of 8 days per month in the office. This suggests a modern office environment designed for collaboration, client meetings, and focused individual work.

Office Location(s): The office is located at ul. Domaniewska 44, Warsaw, Poland, 02-672. This is a professional business district location.

Workspace Context:

• The hybrid model fosters a balance between collaborative in-office work and flexible remote working, promoting autonomy and work-life integration.

• The office environment is likely equipped with the necessary technology and tools to support high-level creative production.

• Expect opportunities for spontaneous collaboration with colleagues from various departments, facilitated by the "Power of One" model and the company's culture of openness.

• The "Pet Friendly" policy contributes to a more relaxed and inclusive office atmosphere.

Work Schedule: Full-time employment with flexible start times (8:00 AM - 10:00 AM). The hybrid nature means a portion of the work week is office-based, while the remainder can be performed remotely.

📝 Enhancement Note: The hybrid model and flexible start times indicate a modern approach to work-life balance. The office is a hub for collaboration and client interaction, while remote days offer focused work time. The pet-friendly policy is a notable cultural element.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability against the core requirements. Be prepared to highlight your most relevant digital campaign experience.

• Portfolio Presentation/Creative Challenge: You will likely be asked to present your portfolio, discussing key projects, your creative process, and the impact of your work. A practical creative challenge, potentially involving motion graphics or static design for a hypothetical brief, may also be part of this stage.

• Team/Hiring Manager Interview: A discussion with the hiring manager and potentially other team members to assess your technical skills, creative thinking, collaboration style, and cultural fit. Questions will focus on your problem-solving approach and ability to work within a team structure.

• Final Interview: Potentially with a senior creative leader to discuss your long-term career aspirations and how they align with Publicis Groupe's growth opportunities.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your proficiency in both motion and static design for digital campaigns. Prioritize work that aligns with the agency's client portfolio if possible.

• Showcase Process: For each project, briefly explain the brief, your creative concept, the tools and techniques used, and the final outcome. Highlight how you addressed technical requirements and brand guidelines.

• Quantify Impact: Where possible, include metrics or describe the impact of your work on campaign performance (e.g., engagement rates, click-through rates, brand recall).

• Highlight AI/Innovation: If you have experience with AI tools or innovative creative processes, make sure this is clearly visible and explain your contribution.

• Presentation Clarity: Be ready to articulate your design choices and defend your creative decisions confidently and professionally.

Challenge Preparation:

• Understand the Brief: If a creative challenge is provided, dissect the brief thoroughly to identify key objectives, target audience, and constraints.

• Time Management: Allocate your time effectively across ideation, execution, and refinement.

• Articulate Strategy: Be prepared to explain the strategic thinking behind your creative choices, not just the aesthetic execution.

• Technical Proficiency: Ensure your final submission meets any specified technical requirements (file formats, resolution, duration).

📝 Enhancement Note: The interview process will heavily rely on your portfolio. Be prepared to not only show your work but also to articulate the strategy, process, and impact behind it. The emphasis on AI and new technologies means demonstrating curiosity and practical application in this area will be advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in After Effects, Premiere Pro, Photoshop, and Illustrator.

• Motion Graphics Software: After Effects is the core tool for animation.

• Video Editing Software: Premiere Pro for video assembly and editing.

• Graphic Design Software: Photoshop and Illustrator for static assets.

Analytics & Reporting:

• While not directly a designer's primary tool, understanding how digital campaign assets perform via analytics platforms (e.g., Google Analytics, social media insights) is beneficial for informing future designs.

• Familiarity with presentation software (e.g., PowerPoint, Keynote) for presenting work. CRM & Automation:

• Not directly applicable to this creative role, but understanding how digital assets are deployed through marketing automation platforms or ad servers can be helpful context. Emerging Technologies:

• AI Tools: Adobe Firefly, Runway, Veo, Midjourney for image and video generation, and AI for workflow optimization.

• 3D Software (Preferred): Cinema 4D, Blender, Unreal Engine for advanced visual development.

📝 Enhancement Note: Deep proficiency in the Adobe Creative Suite is non-negotiable. The mention of AI tools and 3D software indicates a desire for candidates who are not only skilled in current industry standards but also forward-thinking and adaptable to emerging creative technologies.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value, driving the creation of unique and impactful campaigns. The company encourages pushing boundaries and exploring new creative avenues.

• Collaboration & Integration: The "Power of One" model emphasizes teamwork and seamless integration across departments to deliver unified client solutions. Openness and mutual support are key.

• Data-Driven Approach: While a creative role, the company's overall strategy integrates data and analytics, suggesting that creative solutions should be informed by insights and aim for measurable impact.

• Curiosity & Continuous Learning: Publicis Groupe fosters a "Culture of Curiosity," encouraging employees to constantly learn, explore new ideas, and stay ahead of industry trends, particularly in areas like AI.

• Client Focus: The ultimate goal is to "change consumer experiences" and drive business growth for clients, meaning all creative output should serve a strategic business purpose.

Collaboration Style:

• Cross-functional Partnership: Expect to work closely with strategists, account managers, media planners, and other creatives. Effective communication and understanding of different perspectives are vital.

• Feedback-Driven: The culture of openness and support suggests a willingness to give and receive constructive feedback to improve creative output.

• Knowledge Sharing: With internal platforms like Marcel and programs like "AI Ready," there's an emphasis on sharing expertise and learning from one another.

📝 Enhancement Note: The company values are deeply embedded in its operational model and culture. The emphasis on collaboration, innovation, and continuous learning, particularly in AI, shapes how teams work and what is expected from employees.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Change: The rapid evolution of digital platforms, creative technologies (especially AI), and consumer trends requires constant adaptation and learning.

• Balancing Creativity and Client Objectives: Effectively translating client briefs and business goals into innovative yet strategically sound creative solutions.

• Managing Multiple Projects: Juggling diverse client projects simultaneously while maintaining high quality and meeting deadlines.

• Integration of New Technologies: Learning and effectively implementing new tools like AI and 3D software into existing workflows.

Learning & Development Opportunities:

• AI Ready Program: Dedicated training to build expertise in generative AI for creative applications.

• Internal Platforms: Access to e-learning resources via Marcel (LinkedIn, Udemy) and proprietary content.

• Live Workshops & Programs: Participation in "Przystanek" and "Consulting Mindset" programs for broader skill development and strategic thinking.

• Mentorship: Opportunities to learn from senior creatives and potentially mentor junior designers.

• Industry Exposure: Involvement in international projects and the chance to work with diverse global clients.

📝 Enhancement Note: The primary challenge is staying at the forefront of creative technology and trends, particularly AI. The company actively supports this through structured learning programs, making it a significant growth opportunity for motivated individuals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strict brand guideline with a creative brief. How did you ensure both were met?" (Assesses understanding of brand stewardship and creative problem-solving.)

• "Walk us through your process for creating a motion graphic sequence for a social media campaign. What were the key considerations?" (Evaluates workflow, technical choices, and strategic thinking for specific platforms.)

• "How have you used AI tools or emerging technologies in your creative work? What was the outcome, and what did you learn?" (Probes experience with new tech and ability to innovate.)

• "Imagine a client wants a campaign that is both visually striking and highly data-driven. How would you approach this as a designer?" (Tests ability to connect creative output with business objectives and analytics.) Company & Culture Questions:

• "What interests you most about Publicis Groupe's 'Power of One' model?" (Assesses understanding of agency structure and collaboration.)

• "How do you stay updated on the latest trends in motion graphics, digital design, and AI?" (Gauges commitment to continuous learning and industry awareness.)

• "Describe a situation where you had to collaborate with a team with different perspectives. How did you navigate it?" (Evaluates teamwork and communication skills.) Portfolio Presentation Strategy:

• Storytelling: For each project, craft a narrative that explains the challenge, your role, your creative process, the solution, and the impact.

• Highlight Versatility: Showcase examples of both motion and static design, and diverse campaign types.

• Demonstrate Technical Skill: Be prepared to briefly discuss software usage and technical considerations.

• Emphasize AI/Innovation: If applicable, clearly present any work involving AI or experimental techniques, explaining your approach and learnings.

• Conciseness: Be mindful of time and focus on the most impactful projects. Prepare a condensed version for shorter slots and a more detailed one for longer presentations.

📝 Enhancement Note: Prepare to not only showcase your visual work but also to articulate the strategic thinking, technical execution, and collaborative process behind it. Demonstrating a proactive approach to learning and integrating new technologies like AI will be a significant advantage.

📌 Application Steps

To apply for this (Senior) Motion & Graphic Designer position:

• Submit your application through the provided link on the Publicis Groupe careers website.

• Tailor your CV: Emphasize your 4+ years of experience in commercial digital campaigns, highlighting specific achievements in motion and static design, and mentioning proficiency in Adobe Creative Suite.

• Curate your Portfolio: Ensure it prominently features your best work in motion graphics, social media content, key visuals, and digital formats. Include case studies demonstrating your process and impact, and if possible, highlight any AI-related creative work.

• Prepare for Presentation: Practice walking through your portfolio, focusing on storytelling, strategic rationale, and technical execution. Be ready to discuss your creative process and how you handle collaboration and deadlines.

• Research Publicis Groupe: Understand their "Power of One" model, their values, and their commitment to innovation (especially AI). This will help you tailor your responses and demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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